FACEBOOK CASE STUDIES - Swng Productions
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FACEBOOK CASE STUDIES
Table of Contents
INSTAGRAM FOR BUSINESS
INSTAGRAM FOR BUSINESS VIDEOS
FACEBOOK TECH & TELCHO
FACEBOOK TECH & TELCHO VIDEOS
FACEBOOK SIGNALS HEALTH
GBM WEBINARS
SXSW ‘19
LET’S SWNG
Instagram for
Business
O
ur client at Instagram for Business needed production. We moved forward with more time spent
to spend leftover budget before the end of in pre-production and 4x final deliverables.
Q4. She needed to communicate to current
and potential clients that IG Stories Ads can drive Swng used approved language from the case studies
to create a IG Story friendly script that got the
results with the right messaging, and she wanted to
message across in :15 seconds. Using storyboards,
use the Stories platform. She reached out to Swng to
we auditioned several designs until we produced
help tell the stories of successful client case studies
something that worked with the case study assets
in :15 second IG stories ads. and the IG for business branding.
We provided our project manager with tiered
Our project manager was thrilled with the final
budgetary options, helping her make an educated
product and the smooth production process. They
decision on whether she wanted more final
will release the stories on Instagram in 2021.
deliverables or our team to spend more time in pre-
Sam Radde - Storyboards & Editor
Cori Baker - Scriptwriter, & Co-Producer
Andrew Masi - Co-Producer
Revolve Bombas Grove International Yoga
Instagram for Business
Facebook Tech
& Telcho Videos
F
acebook company needed two snackable from, and trimming it down until we met the :30sec
:30sec videos that advertised their most runtime. Our editor created storyboards giving the
recent Tech & Telco Trends Reports. The team a clear picture of the project before moving
videos had to meet set brand guidelines; convey into the animation process. We delivered the final
videos in 4:5 and 16:9.
sophisticated statistics in a clear and concise
message; and stay on budget.
Our project manager was pleased with the quick
turnaround and smooth process. Happy with the final
Our team collaborated on the script, auditioning
product, she ran the ads on both Facebook app and
different options for our project manager to choose
LinkedIn.
Sam Radde - Storyboards & Editor
Cori Baker - Voice Over, Scriptwriter, & Co-Producer
Andrew Masi - Co-Producer
Facebook Tech &
Telcho Videos
Tech Trends 16:9 Tech Trends 4:5
Telco 16:9 Telco 4:5
Watch Videos
FACEBOOK
SIGNALS HEALTH
OVERVIEW VIDEO
F
acebook needed an overview video with high In eight days, we collaborated with the Global Marketing
production value that could be turned around on a Solutions team to make their script production ready and
quick deadline for the launch of the Signals Health quickly moved into production. Swng hired a diverse cast of
page. The commercial is externally facing and shown nearly 15 models, and scouted six nondescript, cost-effective
worldwide, so they wanted a video that could appeal to a locations. We filmed the video over two days, and delivered
variety of audiences while adhering to Facebook's the final cut less than a week later. The video met the GMS
brand guidelines. team’s goals and timeline for launching the product.
Andrew Masi — Creative Director & Executive Producer
Cori Baker — Assistant Producer & Script Editor
GBM Webinars
Pre-Recorded
Webinars
instead of live streaming
1 day
multiple video
deliverables
Upgrading DSLRs to 1 webinar
2-3x
Swng collaborated with the GBM
Scaled Marketing team to adapt matching camcorders OR +
webinars
1 short video
their webinars from a live stream to
This eliminates our runtime issues
a pre-recorder format. This series
reduced legal friction and reduced with the DSLRs, creates a uniform
stress on presenters with minimal look for the different angles, and This option uses our Facebook partners’ time more
on-camera experience. increases the quality of the webinar. efficiently by reducing Swng’s load-in and out time.
+4%
attendance rate
2019
+9,000
registrations
49%
ATTENDANCE over industry
average of 44%
SXSW ‘19
F
or SXSW 2019, GBM hosted a series of speakers, engaging b-roll of the activations and audience members for
directors, and comedians from across the country. They the event sizzle.
needed recordings of the keynote speeches, one-on-one
The GBM team was satisfied with Swng’s performance and
interviews, and an event recap video to share company wide.
hired us to cover their 2020 SXSW activation. Our GBM
Swng hired a crew of 18 to cover the entire event. Our team partners also referred us to the events team who was in the
filmed the presentations in their entirety and had an editor process of hiring Swng to cover all of the SXSW activations
on-site who was able to send cuts for Facebook’s legal team to prior to the festival’s cancellation.
review before finalizing each panel same-day. We captured
Andrew Masi — Executive Producer
Cori Baker — Producer & Account Manager
Let’s
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