For a few game publishers, E3 a chance to take control - Phys.org
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
For a few game publishers, E3 a chance to
take control
13 June 2015, byDerrik J. Lang
booths within the cavernous Convention Center.
They're adding to the already overflowing schedule
by holding their own press conferences.
While gaming heavyweights such as Microsoft,
Sony, Electronic Arts and Ubisoft have annually
held such stage presentations during E3, a few
middleweights are also entering this year's
ring—and expanding it to Hollywood and the
Internet.
Bethesda Softworks, publisher of the long-running
"Fallout," ''Doom" and "Elder's Scroll" series, is
holding its first-ever E3 showcase Sunday at the
Dolby Theatre, a venue better known for hosting
In this June 10, 2014 file photo, people watch a video the Oscars than video game blowouts.
game trailer at the Square Enix booth at the Electronic
Entertainment Expo, in Los Angeles. Bethesda and
Square Enix, makers of such video games as "Fallout"
and "Final Fantasy," are among the publishers angling to
cut through the noise on the 2015 Electronic
Entertainment Expo show floor to promote forthcoming
titles by hosting their own flashy E3 briefings. The expo
runs June 16-18, 2015, in Los Angeles. (AP Photo/Jae
C. Hong, File)
E3 is a loud place—and not just because of all the
virtual bullets and explosions whizzing around
attendees.
Over the past 20 years, the Electronic
Entertainment Expo, which takes over the Los
Angeles Convention Center on Monday, has
solidified itself as an attention-seeking In this Dec. 10, 2011 file photo, Todd Howard, center, of
Bethesda Game Studios, is joined by members of his
extravaganza for the video game industry.
team as he accepts the award for game of the year for
Hundreds of game publishers and developers will "The Elder Scrolls V: Skyrim" at Spike TV's Video Game
hype forthcoming software and hardware through Awards in Culver City, Calif. The publisher of the "Doom,"
Thursday by employing everything from star- "Fallout" and "Elder Scrolls" video game series is kicking
studded parties to scantily clad models. off this year's Electronic Entertainment Expo, held June
16-18, 2015, with their first-ever E3 press conference, in
In an attempt to cut through the noise, a few Los Angeles. (AP Photo/Chris Pizzello, File)
exhibitors aren't merely erecting eye-catching
"We thought that because we're at the point where
1/3
all of our studios, except one, have shipped a game "Final Fantasy" and "Tomb Raider" publisher
with us, we've got enough to talk about, and a Square Enix is back organizing its own E3 event for
showcase would be a good way to do that," said Tuesday morning to detail such upcoming titles as
Pete Hines, Bethesda's vice president of marketing "Just Cause 3" and "Deus Ex: Mankind."
and public relations. "We wanted to do it in a way
that would include not only all of the industry in "There's so much written about E3, but this is a
attendance at E3 but also people who can't be in chance for fans to tune in live and see a 90-minute
the theater." show from Square Enix where we talk about our
future and our pipeline," said Phil Rogers, Square
With the rise of streaming video, publishers now Enix's CEO for Europe and the Americas. "They
regularly bypass jaded journalists, analysts and can also watch it later. It's the best chance for us to
other attendees in audiences to solicit eager online connect directly with our fans."
viewers with their upcoming wares.
Despite the push to broadcast more of the
In fact, for the past two years, Nintendo has entirely festivities online, E3 organizers have actually
done away with a live event to instead stream invited more than 4,000 hardcore fans—or
game-related announcements in pre-recorded "prosumers," as they call them—to attend this year's
videos. That's the plan this year, too. expo in person. They don't expect the influx of fans
to change the show's dynamic, and they're not
Other exhibitors haven't taken such a dramatic planning to expand E3 at this point.
step.
"We re-examine E3 every year, and take input from
exhibitors and attendees to make next year's show
the best it possibly can be," said Michael Gallagher,
president of Electronic Software Association, which
organizes the annual trade show. "If there's a
movement to expand the show, we'd look at doing
it."
More information: e3expo.com
© 2015 The Associated Press. All rights reserved.
In this June 12, 2014 file photo, people play a video
game at the Square Enix booth at the Electronic
Entertainment Expo, in Los Angeles. Bethesda and
Square Enix, makers of such video games as "Fallout"
and "Final Fantasy," are among the publishers angling to
cut through the noise on the 2015 Electronic
Entertainment Expo show floor to promote forthcoming
titles by hosting their own flashy E3 briefings. The expo
runs June 16-18, 2015, in Los Angeles. (AP Photo/Jae C.
Hong, File)
After forgoing press briefings for several years,
2/3
APA citation: For a few game publishers, E3 a chance to take control (2015, June 13) retrieved 16 June
2019 from https://phys.org/news/2015-06-game-publishers-e3-chance.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.
3/3
Powered by TCPDF (www.tcpdf.org)
You can also read
