Agency Meetup Days 2014 - Summary Table Of Contents
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Agency Meetup Days 2014
Summary
Table Of Contents:
• Prologue
• Cities visited
• Feedback regarding the TYPO3 Association-
Positioning of Products
• Product Improvement Summary
• Conclusion
Document from 28.02.2015Prologue
The Agency Days project has come out of some sort The Agency Meetups in 2015 are going to look dif-
of happy coincidence. On the one hand we have ferent. We still plan to have room for exchange and
asked ourselves in the marketing team how we could discussion, but we would also like to focus more on
bring more ideas and requirements from end users partnerships & marketing. What can we do together
to the core teams. I believe it was Boris Hinzer who marketing-wise? What marketing collateral will
had the idea to simply ask the TYPO3 agencies to agencies need in the future? What events could we
meet. On the other hand, the Board of the TYPO3 go to or take part in to get achieve gravitas? And we
Associa¬tion was seeking for input for their strategy would like to take the opportunity to show what the
process. When Olivier Dobberkau asked me how we Marketing Team has created in the past months from
could get more input on this topic from agencies I cloth and flyers to communication and press. We
replied, “Well, maybe we can help you with this”. This hope to see as many of you as possible at one of the
was how the agency meetup days were born and meetups during the second half of 2015. If you have
why there was the product improvement workshop additional ideas, please don’t hesitate to reach out
in the morning and the TYPO3 Association part in to me (alain.veuve@typo3.org).
the afternoon. The first meeting in Berlin, indeed,
was a catastrophe. We only had around ten partici-
pants signing up in advance and at the event only
three of them eventually showed up. I feared and Alain Veuve
assumed the whole meeting series would become
Leader of the TYPO3 Marketing Team
a nightma¬re. That instantly changed in Frankfurt
some weeks later, when we had full house and great Alain is leading the
discussions took place. That sort of positive expe- marketing team of the
rience coined the then following meetups and we TYPO3 project and is the
were able to meet a lot of interesting people and treasurer of the TYPO3
connect with each other. After every meeting, feed- Association. He works
back mails hit my inbox, mostly very positive in the for AOE and lives in Swit-
sense that people care about the future of the TYPO3 zerland.
project. On behalf of the marketing team: Thank you
very much!Cities visited
Moderators: Christian Händel Ric van Westhreenen
Boris Hinzer Alain Veuve
Helpers: Ben van‘t Ende Ric van Westhreenen
Olivier Dobberkau Alain Veuve
Administration: Naike Schulthess
Organisation: TYPO3 Marketing Team
Total Agencies: 96 (representing a total annual revenue of € 200 M, which is approx. 50 % of the
financial ecosystem)
Total Attendees: 196Role of The TYPO3 Association
Read as follows:
Example; “5 % of all
attendees at the Agen-
cy Meetup 2014 think
the role of the TYPO3
Association is primarily
to “Organize the TYPO3
Project”
Expectations
Financial
Coordination
(6%)
Income
Strategy (5%)
(20%)
Read as follows:
Communikation
(11%) Example; “11 % of all
Education
attendees at the Agency
and Evulution
(2%) Meetup 2014 expect the
Values Brand
(1%) (2%) TYPO3 Association to
take care of communi-
cations in the TYPO3
Project”
Products
(15%)
Marketing
(20%)
Infrastrukture
Active Role (11%)
within the community
(7%)Positioning of Products Small business today Which product do you find suitable for the needs of small businesses today? (mentions count) Small business 3-5 years In your opinion, which product will be suitable for the needs of small businesses in 3-5 years? (mentions count)
Positioning of Products Medium-sized business today Which product do you find suitable for the needs of medium-sized businesses today? (mentions count) Medium-sized business 3-5 years In your opinion, which product will be suitable for the needs of medium-sized businesses in 3-5 years? (mentions count)
Positioning of Products Enterprise business today Which product do you find suitable for the needs of enterprise businesses today? (mentions count) Enterprise business 3-5 years In your opinion, which product will be suitable for the needs of enterprise businesses in 3-5 years? (mentions count)
Summary of the Positioning of Products The question about the positioning of our two pro- projects, whereas Neos would be more of a fit for ducts TYPO3 Neos and TYPO3 CMS is something that midsize- and small-company projects. The answers is discussed controversially. We hoped this question- reflect the current state of perception of the pro- naire would help us sharpen positioning by increa- ducts and must not be seen as a recommendati¬on sing the number of participants. Unfortunately, this for future product decisions as they pertain to is not really the case. As a tendency, one can only say customer projects. Unfortunately, the question of that the majority of the agencies think that CMS is positioning is not resolved and needs our work in suitable for midsize- and enterprise-class company the future.
Desired Improvements Question: What should the TYPO3 CMS Core Team focus on most? Question: What should the TYPO3 Neos Core Team focus on most?
Conclusion
The results of the agency meetups are used by the behalf of the marketing team I would like to thank all
core teams. The teams, as well as the Board and participants who made this possible by spending the
the EAB, received all of the detailed information entire day to help us. It has been a great expe¬rience
before the holidays 2014. The strategy process of the and we are all looking forward to seeing you again
TYPO3 Association benefited from the input received and hopefully will see many new faces. The next
because of the structured feedback. In addition, the agency meetups will take place in the second half
conversation and the exchange lead to new insights of 2015. Dates will be published within the next six
on how the TYPO3 Association could move on. On weeks.
Imprint
Content Alain Veuve
(TYPO3 Marketing Team)
Design Fabian Stein
(TYPO3 Design Team)You can also read
