2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State

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2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
Global Guide

                                                                                                                          2018 GLOBAL GUIDE
                        Your Official Source on U.S. Higher Education

                    4        EducationUSA • GLOBAL GUIDE 2018           EducationUSA.state.gov   EducationUSA.state.gov
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
The Global Guide is a publication of the U.S. Department of
State’s EducationUSA Global Advising Network, produced by
the Department’s Bureau of Educational and Cultural Affairs and
the Institute of International Education (IIE) under a cooperative
agreement. Unless otherwise noted, student mobility statistics                                The Western Hemisphere (WHA) has 142            the Caribbean, and South America,                Over the past year, WHA EducationUSA
are drawn from the 2017 Open Doors Report on International                                    EducationUSA centers:                           which attract massive crowds of qualified        advisers hosted more than 400 webinars
Educational Exchange, produced by IIE and sponsored by the                                    • 20 comprehensive, 13 standard, and            students interested in study in the United       to connect U.S. college and university
U.S. Department of State.                                                                       one reference center in the Andean            States. Regional fairs in WHA highlight          representatives with local students,
                                                                                                sub-region                                    undergraduate, graduate, intensive               parents, and counselors to inform them
                                                                                                                                              language, and short-term programs; there         about U.S. higher education opportunities
                                                                                              • 30 comprehensive, 16 standard, and            are also specialized fairs and country-          and explain the application process.
                                                                                                eight reference centers in the North          specific tours throughout the region. As         U.S. embassies and U.S. HEIs co-host
                                                                                                America, Central America,                     a key public diplomacy tool for U.S. and         EducationUSA webinars and viewing
                                                                                                and Caribbean sub-region                      local governments, fairs often include           parties for virtual events such as
                                                                                                                                              the presence of high-profile government          EducationUSA Interactive webinars.
                                                                                              • 24 comprehensive, 24 standard, and six        officials. EducationUSA centers frequently
                                                                                                reference centers in the Southern Cone        support Education Trade Missions                 Advisers use virtual advising to target
                                                                                                sub-region                                    and state educational consortia visits           non-traditional audiences in remote
                                                                                                                                              organized by the U.S. Department of              locations like Patagonia, the Galapagos
                                                                                              Advising centers in WHA are located at          Commerce. EducationUSA advisers in               Islands, the Amazon, and the Canadian
                                                                                              U.S. embassies and consulates, bi-national      the region also support U.S. embassy-            Arctic, as well as in countries or areas of
                                                                                              centers (BNCs), American Spaces,                and consulate-organized alumni fairs at          a country in which the current political
                                                                                              Fulbright Commissions, local higher             which U.S. government officials share            and security environment limits the
                                                                                              education institutions (HEIs), national         their experiences as college or university       possibilities of in-person presentations,
                                                                                              government ministries, public libraries,        students with the public and distribute          such as in Venezuela. They use social
                                                                                              and non-profit organizations. Four new          information about their alma maters.             media tools such as Facebook, Google+
                                                                                              centers opened within the past year:                                                             Hangouts, Skype, and WhatsApp to
                                                                                              three in Brazil (Belo Horizonte, Caxias do      EducationUSA advisers participate in local       promote EducationUSA services.
                                                                                              Sul, and Porto Alegre) and one in Chile         as well as commercial fairs organized
                                                                                              (Santiago). The region has 156 advisers,        by private organizations to promote              With at least one EducationUSA Facebook
                                                                                              49 percent of whom are based at BNCs.           exchange opportunities in the United             fan page in each WHA country and
                                                                                                                                              States. EducationUSA advisers at these           nearly 300,000 followers, EducationUSA
                                                                                              EducationUSA advising centers in the region     fairs host information sessions and              advisers are expanding their reach
                                                                                              offer at least one annual pre-departure         interact with the public in the exhibit halls.   through increasingly popular social media
                                                                                              orientation open to the public either in-                                                        platforms such as YouTube and blogs,
                                                                                              person or virtually. Advisers collaborate       Hosting U.S. HEI representatives is a high       demonstrated by a growth of around 55
                                                                                              with consular officers, U.S. higher education   priority for WHA EducationUSA advising           percent in both views and contacts.
                                                                                              admissions, and international student           centers. During these visits, advisers set
                                                                                              services officers as well as alumni during      up group presentations, open houses,             Advising centers in the region connect
                                                                                              these orientations in an effort to offer        one-on-one appointments, and specialized         with current international students in
                                                                                              comprehensive information to the students       workshops for tailored audiences at              the United States as well as alumni of
                                                                                              and their families. Centers in countries with   EducationUSA centers and partner                 U.S. institutions and U.S. government
                                                                                              foreign government initiatives organize pre-    institutions. In addition, EducationUSA          programs to support activities such
                                                                                              departure orientations tailored to the needs    advisers record HEI representatives’             as alumni fairs, cohort advising, and
                                                                                              of those programs.                              workshops, interviews, videos, and podcasts      outreach. EducationUSA advisers
                                                                                                                                              to share virtually with the public through       throughout the WHA region engage
                                                                                              EducationUSA fairs take place at least          social media outlets.                            with U.S. students, volunteers, and
                                                                                              once a year in Mexico, Central America,                                                          professionals to promote the United
                                                                                                                                                                                               States as a higher education destination.
                                                                                                                                                                                               For example, Fulbright English Teaching
                                                                                                                                                                                               Assistants (ETAs), Peace Corps
                                                                                                  Best and Worst Times of the Year to Interact with                                            Volunteers (PCVs), Gilman Scholars,
                                                                                                  Students (Face to Face and Virtually)                                                        and U.S. students studying abroad
                                                                                                                                                                                               at local universities collaborate with
                                                                                                  The academic calendar in WHA varies greatly. In Northern Hemisphere                          EducationUSA on various levels, whether
                                                                                                  countries, the academic year runs from August, September, or October to May,                 delivering writing workshops, tutoring
                                                                                                  June, or July. In Southern Hemisphere countries, the school year aligns more                 students in English, or conducting
                                                                                                  closely with the calendar year, running from February or March to November                   outreach visits in remote areas.
                                                                                                  or December. However, a few countries have varied academic years, based on
                                                                                                  the region. Avoid traveling during Christmas, New Year, and region-specific                  Many universities overseas continue
                                                                                                  festivities such as Carnival, Holy Week, and All Saints Day/Day of the Dead.                 to express interest in developing and
                                                                                                  Specifically, the recommended times to visit Canada are fall and spring, and                 strengthening partnerships with U.S. HEIs
                                                                                                  the best time to recruit in Guatemala is the spring. Check with REACs before                 to increase academic exchanges between
                                                                                                  planning a trip to avoid visiting during local holidays.                                     the United States and WHA. To strengthen
                                                                                                                                                                                               internationalization efforts, EducationUSA

2        EducationUSA • GLOBAL GUIDE 2018                            EducationUSA.state.gov   EducationUSA.state.gov                                                                           EducationUSA • GLOBAL GUIDE 2018              77
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
                         Introduction to EducationUSA................................................................2

                         Services for U.S. Higher Education Institutions................................ 4

                         EducationUSA: By the Numbers.............................................................6

                         Regional Educational Advising Coordinator (REAC) Map.............6

                         EducationUSA Advising Center Map.....................................................8

                         EducationUSA Advising Center Levels of Service..........................10

                         Social Media..................................................................................................11

                         EducationUSA Regional Reach Chart.................................................12

                         Sub-Saharan Africa...................................................................................14

                         East Asia and Pacific................................................................................ 22

                         Europe and Eurasia................................................................................... 31

                         Middle East and North Africa................................................................44

                         South and Central Asia...........................................................................54

                         Western Hemisphere...............................................................................64

EducationUSA.state.gov                                                            EducationUSA • GLOBAL GUIDE 2018                      1
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
Introduction to EducationUSA
Mission and Structure: EducationUSA is the U.S. Department of State’s global network of
international student advising centers located in nearly every country of the world. The
Department’s Bureau of Educational and Cultural Affairs (ECA) oversees the program as part of
its mission to build mutual understanding among the people of the United States and the people
of other countries. EducationUSA promotes U.S. higher education to students around the world by
offering accurate, comprehensive, and current information about opportunities to study at accredited
colleges and universities in the United States. It also provides services to the U.S. higher education
community to help meet recruitment and campus internationalization goals. EducationUSA centers are
located at U.S. embassies and consulates, Fulbright Commissions, bi-national cultural centers, non-
governmental organizations, and foreign universities and libraries.

Regional Educational Advising                 advice about developing regional and          program each year and receive millions of
Coordinators                                  country-specific recruitment strategies,      dollars in scholarship offers from U.S. higher
Regional Educational Advising                 creating programs and products to             education institutions (HEIs). For more
Coordinators (REACs) guide and support        connect with student audiences abroad,        information about recruiting and supporting
advisers in the EducationUSA network,         and obtaining information about how           Opportunity Funds students, please
which is organized into six geographic        application and admission issues affect       contact: edusaopportunity@state.gov.
regions: East Asia and Pacific, Europe and    overseas candidates. EducationUSA
Eurasia, Middle East and North Africa,        advisers also use their expertise to help     Your 5 Steps to U.S. Study
South and Central Asia, Sub-Saharan           U.S. institutions develop relationships       One of EducationUSA’s principal
Africa, and the Western Hemisphere.           with local universities and schools for       resources, Your 5 Steps to U.S. Study
REACs provide training and guidance to        recruitment, study abroad programs, and       guides international students through
advisers to enable them to maintain and       deeper university partnerships.               the application and admission processes
improve the quality of their work, and                                                      for undergraduate, graduate, and English-
assist in ensuring the smooth functioning                                                   language programs, as well as for short-
of advising centers. REACs also serve as      Opportunity Funds Program                     term educational opportunities at U.S.
resources for the U.S. higher education       In line with U.S. Department of State         colleges and universities. The steps give
community on local educational systems        public diplomacy goals, EducationUSA          students a timeline and practical tips to
and the development of strategies for         advisers reach out to students from           navigate the American higher education
increasing international student mobility.    economically disadvantaged backgrounds.       sector. Your 5 Steps to U.S. Study is available
                                              The EducationUSA Opportunity Funds            online at www.educationusa.state.gov.
Programs and Services                         program assists high-achieving students
EducationUSA advising centers offer           who are competitive for full financial aid    U.S. Study Abroad
a variety of services to assist both          from U.S. colleges and universities but       EducationUSA advisers around the world
international students and the U.S. higher    lack financial resources to cover upfront     are experts on the national education
education community. For international        costs such as testing fees, application       systems in their respective countries
students, advising centers provide            fees, or airfare. Opportunity Funds           and have good relationships with local
information about the breadth of U.S.         program students engage in one to two         universities and schools. For U.S. HEIs
higher education as well as the application   years of cohort advising sessions with        seeking to establish or expand study
process through group advising sessions,      EducationUSA advising staff, ultimately       abroad programs, both the EducationUSA
virtual advising, individual appointments,    helping to diversify the pool of students     network and the U.S. Department of State’s
and pre-departure orientations. Basic         applying to U.S. colleges and universities.   U.S. Study Abroad Branch can provide
services for students are free of charge.     Hundreds of academically talented students    support. Visit the U.S. Study Abroad
The U.S. higher education community           from more than 50 countries worldwide         website at www.studyabroad.state.gov.
looks to the EducationUSA network for         participate in the Opportunity Funds

2        EducationUSA • GLOBAL GUIDE 2018                                                                           EducationUSA.state.gov
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
5.1 mil ion+ 10,500+ 5.8 mil ion+
                    Social Media “likes”   Subscribers to the Higher
                                            Education eNewsletter
                                                                             2017 Website Unique Visitors

EducationUSA.state.gov                                                 EducationUSA • GLOBAL GUIDE 2018     3
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
Services for U.S. Higher
Education Institutions
The U.S. Department of State promotes the United States as the leading higher
education destination for students around the world. International students
enrich U.S. classrooms, campuses, and communities with unique perspectives
and experiences that expand American students’ horizons. They also enhance
U.S. institutions’ research and teaching capacity and increase their prestige and
position in the competition for global talent. The knowledge and skills students
develop on an internationalized American campus prepare them to become
the next generation of world leaders who work across languages, cultures, and
borders to solve shared global challenges.
International students and their families      The report also provides data on places of      • Host EducationUSA advisers for visits
also benefit the U.S. economy. The U.S.        origin, sources of financial support, fields      and training programs on your campus.
Department of Commerce estimates that          of study, host institutions, academic level,      Ensuring that advisers have access to
international students contributed more        and rates of growth of the international          current information and skills-based
than $42.4 billion to the U.S. economy in      student population in the United States.          training is essential to the success of the
2017 through their spending on tuition,        Furthermore, it highlights the positive           EducationUSA network. The following
room and board, and living expenses,           economic impact of international students         opportunities are available:
making U.S. higher education one of            for the states in which they study and the
America’s leading service export industries.   nation as a whole. The publication also         - EducationUSA Adviser Training
NAFSA’s International Student Economic         includes sections on international scholars        Institute: Each two-week EducationUSA
Value Tool provides a state-by-state and       in the United States and intensive English-        Adviser Training Institute is composed
congressional district-based analysis          language programs.                                 of a Washington, DC-based workshop,
of international students’ economic                                                               with sessions at the U.S. Department
contributions to the U.S. economy.             Work with EducationUSA Advisers                    of State and campus-based training.
                                               and REACs                                          Further information, including the
Research                                       The U.S. higher education community                application to host on-campus training
The U.S. Department of State funds the         can connect with EducationUSA advisers             for EducationUSA advisers, is available
Institute of International Education’s         and REACs in the United States as well             at www.educationusa.state.gov.
Open Doors Report on International             as abroad. Ideas on how institutions can
Educational Exchange, an annual survey         engage include:                                 - Campus visits/higher education
of international students and scholars in                                                         association conferences: Experienced
the United States and of U.S. students         • Join U.S. higher education professionals,      advisers represent EducationUSA
studying abroad in credit-bearing                REACs, and advisers from key overseas            at a variety of U.S. higher education
courses. Open Doors data is used by              markets at the annual EducationUSA               association conferences each year.
U.S. embassies; the U.S. Departments             Forum in Washington, DC.                         During their time in the United States,
of State, Commerce, and Education;                                                                advisers have the opportunity to visit
and other federal, state, and local            • Participate in EducationUSA regional           colleges and universities. Calls for
organizations to inform policy decisions         forums held overseas to convene                  campus hosts are publicized on the
about educational exchanges, trade in            representatives of the U.S. higher               EducationUSA website and in the
educational services, and study abroad           education community and members                  monthly newsletter.
activity. U.S. colleges and universities,        of the EducationUSA advising network
foreign governments, and the media               as they examine regional recruitment          - Offer to serve as a subject matter
rely on these comparative statistics to          strategies and explore opportunities for         expert in EducationUSA adviser
analyze trends in student mobility.              collaboration.                                   training programs.

4        EducationUSA • GLOBAL GUIDE 2018                                                                             EducationUSA.state.gov
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
• Direct students accepted to study               early in the college search and application    recognition overseas, and alumni
  at U.S. higher education institutions             process for guidance and to ensure they        can be excellent ambassadors.
  to EducationUSA pre-departure                     receive accurate information.                  EducationUSA advisers can assist in
  orientations in their home countries.                                                            setting up alumni presentations.
                                                   • Demystify the U.S. application and
• Host a cohort of the EducationUSA                admissions process by directing              • Leverage state and regional consortia
  Academy for international students from            international students to Your 5 Steps to      relationships with the EducationUSA
  15 to 17 years of age or link to an existing       U.S. Study at www.educationusa.state.gov.      network to promote an institution
  Academy program nearby by supporting                                                              to students abroad. EducationUSA
  a visit to a specific U.S. higher education      • Conduct market research to identify          works with 30 state and regional
  institution. Academy participants explore          audiences of prospective students              consortia that promote U.S. cities,
  specialized college preparatory content,           in regions or countries that fit your          states, and regions as destinations for
  attend writing workshops, develop their            institution’s recruitment priorities. In       international students.
  English language and writing skills,               addition to the regional information
  become familiar with the American                  contained in this guide, take advantage      Increase Reach
  higher education system, and prepare to            of the Open Doors Report on                  In addition to resources such as
  apply to U.S. colleges and universities.           International Educational Exchange,          PowerPoint presentations and country
                                                     and the EducationUSA center and              reports, EducationUSA offers an array
Global Recruiting Strategies                         country fact sheets available on the         of services for U.S. higher education
The EducationUSA network provides                    EducationUSA website.                        including:
advice about developing regional
and country-specific recruitment                   • Visit EducationUSA advising centers        • Enabling U.S. higher education
strategies. Institutions can collaborate             to engage student audiences and gain           professionals to access the
with EducationUSA to enhance these                   exposure for your school or program.           EducationUSA network of advisers and
strategies in a wide variety of ways:                REACs and advisers can help you make           REACs
                                                     the most of your international recruiting
• Consult
        REACs, the first point of contact for      trips. Contact local centers in advance      • Connecting with Washington, DC-
  advice regarding a specific region or country.     to arrange meetings or school visits,          based EducationUSA staff and embassy
                                                     schedule presentations with students, or       representatives
• Ask REACs about connecting with                  attend a college fair.
  education ministries and scholarship-                                                           • Participating in EducationUSA
  granting bodies in the region.                   • Encourage international alumni to get        Interactive webinars as content experts
                                                     involved with EducationUSA advising
• Encourage prospective students to                centers. Word of mouth is an important       • Subscribing to the U.S. Higher Education
  connect with EducationUSA advisers                 factor in building institutional name          Monthly Update

                                                                                                  • Scheduling structured visits to
                                                                                                    EducationUSA centers

                                                                                                  • Accessing special programming,
                                                                                                    regional fairs, and other events

                                                                                                  • Providing social media platforms
                                                                                                    that help schools engage prospective
                                                                                                    international students

                                                                                                  Login Access
                                                                                                  The U.S. higher education section of the
                                                                                                  EducationUSA website helps institutions
                                                                                                  develop and refine their international
                                                                                                  student recruitment strategies. Free
                                                                                                  logins are available to employees of U.S.
                                                                                                  postsecondary institutions accredited by
                                                                                                  bodies recognized by the U.S. Department
                                                                                                  of Education as well as higher education
                                                                                                  professional membership associations.
                                                                                                  A higher education professional login
                                                                                                  enables users to access information that
                                                                                                  can be found only at www.educationusa.

EducationUSA.state.gov                                                                            EducationUSA • GLOBAL GUIDE 2018            5
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
EducationUSA                                                           Regional EducationUSA
By the Numbers                                                         Advising Coordinator
                                                                       (REAC) Map
EducationUSA collects statistics to measure outreach to
prospective students through center-based and outreach
activities, and virtual and social media platform.

    Number of In-Center Contacts, by Type
    Individual advising appointments                       100,506
    Advising by phone or SMS (each
    conversation)                                          229,653
    Advising by email                                      448,774
    Group advising attendees                                183,637
    Walk-ins/library/computer users                        456,918
    U.S. institution representatives                         10,776
    MOOC Camp Attendees                                       3,599
    Total                                                1,433,863
    Number of Event Attendees, by Outreach Activity
    Education fairs                                          574,171
    American Corners/Centers                                 79,093
    Local universities/secondary schools                   369,859
    Other fairs/conferences/seminars                        173,626
    Host government events                                    17,479
    Embassy/consulate events                                 26,736
    Public locations                                          27,150
    Other activities                                         39,975
    Total                                               1,308,089                       Mexico City, Mexico
    Number of Virtual/Social Media Contacts, by Type                                    Maria Mercedes Salmon
    Social networks - page likes                         4,782,285
    Instagram followers                                     68,844
    Videos/ video channels views                            931,801            Quito, Ecuador
                                                                              Ana Villavicencio
    Skype contacts & IM advising calls                        13,419
    Blog follows                                            149,854
    Twitter/microblog follows                              826,876
    Digital Video Conference (DVC)                            2,680                               Rio de Janeiro, Brazil
    participants                                                                                          Rita Moriconi
    EducationUSA webinar participants                        13,450
    EducationUSA Interactive Sessions                         4,490
    Virtual fairs - EdUSA booth & session                   32,946
    Total                                               6,826,645
    Unique website visitors (Center and flagship websites)
    Total                                               5,802,463

    Total                                              15,371,060

*Changes in classification and methodology have resulted in
  variances that should not be interpreted as trends over time in
  specific categories.

6           EducationUSA • GLOBAL GUIDE 2018                                                      EducationUSA.state.gov
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
Brussels, Belgium                       Kyiv, Ukraine
      Peter Baker                       Katherine Scodova

                    Budapest, Hungary                                   Beijing, China          Seoul, South Korea
                     Gordana Mirchikj                                          Vacant           Vincent Flores
                                                                    New Delhi, India
                                    Doha, Qatar                     Ishrat Jahan
                             Melissa Deschamps
                                                     Dubai, UAE
                                                     Karen Bauer                  Bangkok, Thailand
                                                                                  Charles Hornstra
                     Accra, Ghana

                                       Johannesburg, South Africa
                                       Clara Priester

            EducationUSA.state.gov                                                             EducationUSA • GLOBAL GUIDE 2018   7
2018 Global Guide - Your Official Source on U.S. Higher Education - US Department of State
EducationUSA                              Types of Center (By color)
Worldwide Advising                         Reference Centers
                                           Comprehensive Centers
Centers                                    Standard Centers

Levels of Service: Advising centers
in the EducationUSA network
offer one of three levels of service:
Comprehensive, Standard, or
Reference. To find an advising center,
visit www.educationusa.state.gov/

8      EducationUSA • GLOBAL GUIDE 2018                            EducationUSA.state.gov
EducationUSA.state.gov   EducationUSA • GLOBAL GUIDE 2018   9
EducationUSA Advising Centers
Comprehensive                                 • Facilitates communication with local      • Describes and compares U.S. and host
• Adheres to the EducationUSA                   secondary and tertiary institutions for      country educational systems
   Principles of Good Practice, which can        visiting U.S. representatives             • Maintains relationships with local
   be found at www.educationusa.state.        • Organizes public presentations at            high school counselors and university
   gov/principles-good-practice                  off-site locations for visiting U.S.         administrators
• Maintains an up-to-date library of            representatives                           • Displays U.S. college- and university-
   reference books/materials                  • Hosts visiting U.S. representatives for      provided materials
• Offers individual and group advising,         thematic presentations on U.S. higher     • Provides access to internet-based video
   information on financial aid, and pre-        education                                    conferencing equipment
   departure orientations/information         • Organizes general U.S. higher             • Offers pre-departure information/
• Employs advising staff with college           education orientation sessions,              orientations
   degrees (U.S. Bachelor’s degree or            often featuring visiting U.S. school
   equivalent) who are proficient in             representatives                           • Participates in college fairs, hosting the
   spoken and written English                                                                 EducationUSA booth
                                                rovides information on local
• Provides virtual advising and consulting    government and foundation scholarships      • Provides briefings on the local
   including through email, web, social        as well as other financial aid                 education system for visiting U.S.
   media, and instant messaging                                                               representatives
                                              • Displays college- and university-
• Maintains computers with internet             provided materials                        • Verifies Ministry of Education
   access for visitors                                                                        recognition/certification of local high
                                                                                              schools and universities
• Organizes and participates in alumni       Standard
   group activities and college fairs,                                                     • Organizes general U.S. higher
                                              • Adheres to the EducationUSA
   hosting the EducationUSA booth                                                             education orientation sessions,
                                                 Principles of Good Practice, which can
                                                                                              often featuring visiting U.S. school
• Maintains relationships with local            be found at www.educationusa.state.
   high school counselors and university         gov/principles-good-practice
   administrators, and conducts outreach      • Maintains an up-to-date library of
   to local high schools and higher                                                        Reference
                                                 reference books/materials
   education institutions                                                                  • Adheres to the EducationUSA
                                              • Employs, at minimum, one adviser, and        Principles of Good Practice, which can
• Provides briefings on the local               offers hours sufficient to meet local        be found at www.educationusa.state.
   education system for visiting U.S.
                                                 demand at standard service level             gov/principles-good-practice
                                              • Employs advising staff proficient in      • Maintains an up-to-date library of
• Describes and compares U.S. and host
                                                 spoken and written English                   reference books/materials
   country educational systems
                                              • Offers individual advising                • Employs no adviser or offers only
• Verifies Ministry of Education                                                             minimal personal assistance to students
   recognition/certification of local high    • Provides information on financial aid
   schools and universities

10       EducationUSA • GLOBAL GUIDE 2018                                                                         EducationUSA.state.gov
Social Media
Social media and other virtual communication tools that link the EducationUSA
network to students and to U.S. higher education institutions are critical to
EducationUSA’s goal of promoting U.S. higher education abroad.
Trends                                        financing U.S. study, college and university   presented thematic sessions related to U.S.
Facebook, Twitter, and YouTube remain         admissions, and the U.S. visa process.         study. EducationUSA expects to continue
the dominant social media platforms           Other topics have included Muslim student      its involvement in these fairs in the
for EducationUSA, where available. The        experiences, LGBTI campus communities,         coming year as part of its public-private
flagship EducationUSA Facebook page           support for international students with        partnership with CWL.
reached more than 325,000 “Likes” in 2017     disabilities, exploring community colleges,
while the flagship Twitter account had        and a session on U.S. campus culture for       EducationUSA Website
approximately 21,000 followers. Platforms     Latin American students and their parents      EducationUSA’s mobile-friendly
and applications such as Instagram,           conducted in Spanish. The Interactives         website, www.educationusa.state.
Snapchat, and WhatsApp continued to           attract viewers from around the world who      gov, serves as the central information
gain in popularity and use across the         are able to pose questions and get answers     hub for the EducationUSA network,
network over the past year. EducationUSA      in real-time. Previously Livestreamed          where international students and their
expanded its use of Facebook Live as          on the EducationUSA website with an            parents can find reliable information
well as Google Hangouts to expand and         accompanying chatroom feature, the             about studying in the United States.
enhance communication. EducationUSA           Interactives moved to the Facebook             Advisers regularly post information
advising centers have also embraced           Live platform in late 2017. EducationUSA       to the site about upcoming in-person
country-specific social media platforms       records the Interactives and later uploads     and virtual events, making it the best
to better engage with the students they       them to YouTube where they can continue        place to find listings of EducationUSA
serve. For example, while advisers in         to be viewed in their entirety. In addition,   events worldwide. In addition, social
Russian-speaking countries reach students     EducationUSA edits individual questions        media posts from Facebook, Instagram,
on Vkontakte, and advisers in China           and answers from the presentations into        Google+, and Twitter that use the
connect with students via the WeChat          short, digestible clips of no more than one    hashtag #EducationUSA are pulled
application and the micro-blogging site       minute for quick and easy reference.           onto the homepage, creating a
Sina Weibo, those in South Korea employ                                                      more interactive and dynamic site.
Kakao Talk and Naver. Where an in-person      EducationUSA Virtual Fairs                     Furthermore, with links to social media
advising presence is not feasible, such as    EducationUSA continues to partner with         on each page, users can share pertinent
in Belarus, Iran, and Syria, EducationUSA     CollegeWeekLive (CWL) on a virtual             information about study in the United
advising centers operate exclusively on       international student college fair during      States with their own social network.
virtual platforms.                            International Education Week. The              The site also provides resources for U.S.
                                              November 2017 event attracted more than        higher education, as well as foreign
EducationUSA Interactive Webinars             9,000 individual attendees. Students from      institution and government users.
The EducationUSA Interactive series,          approximately 180 countries and territories    Higher education professionals can
produced in collaboration with the            interacted with EducationUSA advisers and      request a login to access REAC contact
U.S. Department of State’s Bureau of          representatives, resulting in almost 27,000    information, and submit scholarship
International Information Programs,           unique connections with U.S. institutions.     opportunities and news stories targeted
consists of live, studio-produced, video      EducationUSA also partnered with CWL           to the international student audience
web chats featuring international students,   on three additional global virtual fairs,      for posting to the site. All users can
U.S. higher education representatives,        attracting a total of approximately 33,000     now access student Mobility Facts
and other experts discussing timely           attendees over the course of the year.         and Figures sheets for 179 locations
themes such as American campus culture,       At each virtual fair, EducationUSA staff       worldwide.

           Facebook                                              Twitter                                       Instagram
           Likes: 4.7 million+                                   Followers: 680,000+                           Followers: 68,000 +
           Pages: 215

EducationUSA.state.gov                                                                       EducationUSA • GLOBAL GUIDE 2018            11
EducationUSA Regional Reach
Contacts Made in 2017 by Region
                                          Sub-Saharan East Asia and                           Europe and Middle East &                             South &          Western
                                                Africa      Pacific                               Eurasia North Africa                         Central Asia      Hemisphere
 Total contacts made
                                                    324,556                  106,370                  226,940                    70,887               288,361           416,749
 through advising centers

 Advising center-based
                                                     323,217                   104,136                224,468                     70,301               287,681           413,284

 U.S. institution
                                                        1,339                    2,234                    2,472                      586                  680              3,465
 representative contacts

 Total contacts made
                                                     159,736                 270,923                  285,532                    97,097               200,046           294,755
 through outreach activities

 Education fairs                                      60,833                   82,492                    164,711                 39,057                80,394            146,684

 American Corners/Centers                              17,498                  29,054                     8,658                    3,788                10,126             9,969

 Local universities/
                                                      60,587                    92,123                  48,372                    20,512                76,389            71,876
 secondary schools

 Other fairs/conferences/
                                                       16,978                  25,862                   46,653                   29,420                 23,172             31,541

 Host government events                                   430                   11,039                      368                    2,481                  305              2,856

 Embassy/consulate events                                1,010                   1,654                    9,656                     1,137                1,063             12,216

 Public locations                                         793                    3,448                    3,825                       515                6,563            12,006

 Other activities                                       1,607                   25,251                    3,289                       187                2,034             7,607

 Total contacts made
                                                   1,348,216               1,569,457                1,014,580                  851,054               1,067,044          573,579
 through virtual platforms

 Social media platforms                            1,346,410                1,568,797                1,007,040                 848,628               1,065,425           571,500

 Webinars, DVCs                                         1,806                      660                    7,540                    2,426                 1,619             2,079

 GRAND TOTAL                                   1,832,508                1,946,750                1,527,052                1,019,038                 1,555,451       1,285,083

*Changes in classification and methodology have resulted in variances that should not be interpreted as trends over time in specific categories.

12           EducationUSA • GLOBAL GUIDE 2018                                                                                                               EducationUSA.state.gov
In the 2016-2017 academic year over one million students from around the world chose to study in
the United States. The U.S. Departments of State and Commerce are committed to increasing this
number, and to ensuring that the United States remains the top destination of choice for millions
of globally mobile international students. The departments’ activities complement one another,
and they collaborate wherever possible including through joint presentations, participation in each
other’s events, and support for each other’s activities around the world.

U.S. Commercial Service                                                                       EducationUSA

Education service exports ranked 6th among service exports                                    EducationUSA is the U.S. Department of State’s global network
in 2017. International students studying in the United States                                 of more than 425 international student advising centers
contributed over $43.1 billion* to the U.S. economy in tuition and                            staffed by approximately 550 professionals in 180 countries
living expenses during the 2017 calendar year, for a trade surplus                            worldwide. EducationUSA is the Department’s official source of
of $35.2 billion.                                                                             information on U.S. higher education and promotes the value
                                                                                              of U.S. higher education to students, families, institutions, and
The U.S. Commercial Service is the trade promotion arm                                        governments abroad in an increasingly competitive global
of the U.S. Department of Commerce’s International Trade                                      environment.
Administration. The U.S. Commercial Service has trade
professionals located in over 100 U.S. cities, and in more than 75                            The EducationUSA network also provides strategic
countries at the U.S. embassies, consulates, and business centers                             guidance on international student recruitment and campus
dedicated to helping U.S. education services providers get                                    internationalization to all accredited U.S. colleges and
started in exporting and developing partnerships in new global                                universities through a suite of basic services that are free of
markets.                                                                                      charge. EducationUSA advising centers are based at a wide
                                                                                              variety of host institutions abroad such as U.S. embassies and
The U.S. Commercial Service and its Global Education Team                                     consulates, Fulbright Commissions, bi-national centers, and
assists U.S. educational institutions to build a recruitment                                  local universities.
pipeline and partnership channels through the various program
offerings unique to the education sector. The U.S. Commercial                                 Advisers provide prospective international students with
Service provides counseling on market potential for programs                                  accurate, comprehensive, and current information about
and develops market research for the education industry.                                      opportunities to study in the United States, application
Programs offered include pre-scheduled meetings with potential                                procedures, testing requirements, student visas, and financial
partners, virtual events, trade missions, assistance at trade                                 aid. EducationUSA also funds the annual Open Doors report
shows, and single school promotions. The U.S. Commercial                                      produced by the Institute of International Education (IIE), an
Service also supports the U.S. educational state consortia across                             annual census of international students and scholars in the
the United States with development, promotion, and strategic                                  United States and of U.S. students studying abroad.
planning for international recruitment, and to highlight their
states as study destinations.                                                                 EducationUSA’s Opportunity Funds program assists highly
                                                                                              qualified, economically disadvantaged students by covering
To find out more about how the U.S. Commercial Service and                                    the array of up-front costs associated with applying to and
its Global Education Team can help you achieve export success,                                enrolling in U.S. colleges and universities.
please visit export.gov/industry/education.
*Preliminary education service export data issued by the U.S. Bureau of Economic Analysis,
  U.S. Department of Commerce. Data is revised annually during the month of June.

EducationUSA.state.gov                                                                                              EducationUSA • GLOBAL GUIDE 2018            13
Sub-Saharan Africa
Regional EducationUSA Profile
Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Republic of the
Congo, Democratic Republic of the Congo, Côte d’Ivoire, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, The Gambia, Ghana, Guinea,
Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Reunion,
Rwanda, Sao Tome & Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, St. Helena, Sudan, Swaziland,
Tanzania, Togo, Uganda, Zambia, Zimbabwe

                                                     Sub-Saharan Africa has a growing                2.7 percent decrease in F-1 visa issuances
                                                     EducationUSA presence with 51                   in FY17, after years of steady growth, the
                                  EducationUSA       EducationUSA advising centers in                Student Exchange Visitor Information
                                  Advising Centers   the region—35 comprehensive, 13                 Systems (SEVIS) By the Numbers reports
                                                     standard, and three reference—with 55           a modest but encouraging increase of
                                  in the Region
                                                     EducationUSA advisers carrying out a full       2.9 percent in African students on F and
                                                     range of activities. U.S. embassies host all    M visas between March 2017 and March
                                  35 Comprehensive   EducationUSA advising centers, with one         2018.
                                  13 Standard        exception. As a result of these close ties to
                                  3 Reference        U.S. embassies, EducationUSA programs           Africans are studying in 2,300 institutions
                                                     are integrated with other embassy and           in all 50 states plus the District of
                                                     U.S. Department of State programs,              Columbia. Texas is the most popular state,
                                                     including Access English for disadvantaged      with nearly 15 percent of all Africans,
                                                     teenagers, the Young African Leaders            followed by New York, Massachusetts,
                                                     Initiative (YALI), as well as academic          California, Florida, Pennsylvania, Georgia,
                                                     exchanges and Fulbright programs. In            Minnesota, Illinois, and Ohio. Residents
                                                     addition, there are Opportunity Funds           of African countries took 9,050 Graduate
                                                     programs in Ghana, Nigeria, Togo,               Record Examinations (GREs) and 3,697
                                                     Botswana, Ethiopia, Kenya, Malawi,              Graduate Management Admission Tests
                                                     Namibia, Rwanda, Swaziland, South Africa,       (GMATs) in 2017.
                                                     Uganda, Zambia, and Zimbabwe.
                                                                                                     African students are oriented toward
                                                     In keeping with African cultures, most          credentials and degrees. Fewer than four
    “ Africa” in this section
     refers to the 51 countries                      advising takes place in person, and             percent of Africa’s students in the United
     of Sub-Saharan Africa                           adviser availability is important to            states are enrolled in non-degree programs.
                                                     effectiveness. Intensive small group            Online education has been slow to catch
                                                     cohort advising has been particularly           on as a result of the desire to get the full
                                                     successful in this region, with advisers        U.S. experience with hands-on practical
                                                     welcoming parents who want to be                exposure, and ongoing uncertainty about
                                                     involved to join planning sessions.             recognition of online credentials.

                                                     Regional Overview                               Graduate students. The number of
                                                     Africa marked record-high numbers of            graduate students studying in the United
                                                     students in the United States in academic       States is rising, particularly from West
                                                     year (AY) 2016–2017, at 37,735, a healthy       Africa, which recorded an increase of
                                                     6.7-percent increase over the previous          8.5 percent in AY 2016-2017. Countries
                                                     year. West Africa is responsible for 51.0       sending the most graduate students to
                                                     percent of Africa’s total population            the United States include Nigeria (39.2
                                                     studying in the United States, followed by      percent of Africa’s 10,800 graduate
                                                     East Africa with 22.5 percent, Southern         students in the United States), Ghana,
                                                     Africa with 17.2 percent, and Central Africa    Kenya, and South Africa. Countries
                                                     with 9.3 percent. Although there was a          reporting more than 35 percent of their

14               EducationUSA • GLOBAL GUIDE 2018                                                                          EducationUSA.state.gov
undergraduates enrolled in community
                                                                                             colleges. Cameroon’s U.S. enrollments and
                                                                                             student visa issuances are rebounding,
                                                                                             and the Democratic Republic of the
                                                                                             Congo continues to surge forward as well.

                                                                                             Intensive English Programs (IEPs).
                                                                                             IEP enrollment is very low in Africa,
                                                                                             constituting about two percent of
                                                                                             world total and decreasing steadily.
                                                                                             In 2016, only 2,300 African students
                                                                                             were enrolled in IEPs. Students should
                                                                                             consider linking these programs to an
                                                                                             on-campus program, and ensure that they
                                                                                             have attempted a standardized English
                                                                                             proficiency test before applying. One
                                                                                             in every five IEP students comes from
                                                                                             Angola or the Democratic Republic of
                                                                                             the Congo.
students in the United States at the            Undergraduate students. Undergraduate
graduate level include Botswana, Eritrea,       growth is greatest in East Africa, which     Partnerships. Private higher education
Ghana, Malawi, Namibia, Nigeria, Sudan,         recorded a 15-percent increase over AY       institutions (PHEIs) enroll 20 percent
and Uganda.                                     2015-2016, five times greater than the       of Africa’s tertiary students. The best
                                                world average. Twenty-six percent of Sub-    private institutions promote educational
Preliminary indicators such as the              Saharan Africa’s 21,128 undergraduates       flexibility, market responsiveness, and
Council of Graduate Schools and Student         are enrolled in community colleges, and      an entrepreneurial outlook that were
and Exchange Visitor Program (SEVP)             enrollment rates vary widely:                unheard of a quarter century ago.
surveys report that first-time graduate                                                      Partnerships between U.S. and African
enrollment from Africa increased by             • Central Africa: 47 percent of             PHEIs can tap into populations that seek
27 percent in AY 2016-2017, and total              undergraduates are enrolled in            mobility while maintaining strong ties
African graduate students studying                 community colleges                        to home. Also, academic partnerships
abroad in the United States increased by        • Lusophone/Spanish-speaking Africa:        between American and African HEIs
8.5 percent, in sharp contrast to declines        39 percent                                 are increasingly dynamic and promote
in other parts of the world.                    • Francophone West Africa: 35 percent       African development. A prime example
                                                • East Africa: 22 percent                   is Michigan State University’s Alliance
At the graduate level, many students            • Anglophone West Africa: 21 percent        for Africa Partnership, the culmination of
initially look for professional degrees that    • Anglophone Southern Africa: 18 percent    relationships dating to 1960.
carry funding, a rarity in the United States.
After further research, goal-oriented           Central Africa’s undergraduate growth        Promise. Africa holds significant promise
students find programs and funding that         topped the Africa region at 7.1 percent,     for the future of international education.
meet their needs.                               with nearly half of all Central Africa’s     The region offers diversity of perspectives

Student Mobility in the Region (Five-Year Trend)




                           2012/13               2013/14               2014/15              2015/16              2016/17

EducationUSA.state.gov                                                                       EducationUSA • GLOBAL GUIDE 2018         15
Sub-Saharan Africa
and backgrounds, highly motivated                youth bulge, the demand for higher               steeper-than-anticipated global interest
students who seek out opportunities, a           education will explode over the next             rate increases, and inadequate efforts
track record of high educational mobility,       decades. Half of Africa’s mobile students        to ameliorate debt dynamics could set
and 200 million young people between             remain within the region, but unless             back economic growth. South Africa is
the ages of 15 and 24—equaling 20                capacity expansion accelerates, large            forecast to tick up to 1.1 percent growth in
percent of the total population. Africa also     numbers will seek education elsewhere.           2018 from 0.8 percent in 2017. Nigeria is
offers unique resources for research and                                                          anticipated to accelerate to a 2.5-percent
fieldwork as well as academic and higher         In countries with robust economic                expansion this year from 1 percent in the
education partnerships. International            prospects, U.S.-educated students are            year just ended.”
education is woven into Africa’s higher          returning home to set up their own
education framework, not only in terms           businesses and take advantage of                 African students in the United States
of student mobility but also in curricula,       opportunities in economies that are              spend more than $1 billion per year on their
employers’ expectations, and career              opening up. Leveraging tech hubs and             education. U.S. HEIs are increasingly willing
options. African students distinguish            startups is popular, as are investment and       to invest in African students to get the best
themselves on U.S. campuses with active          finance businesses, innovative agricultural      talent the region has to offer. Consolidation
participation and a notable work ethic.          ventures, and niche markets of all kinds.        of scholarships into meaningful funding
                                                 The ethic of giving back has inspired            awards makes a big difference in landing
A new report by the Pew Research Center          students to set up coding and robotics           African students. Evaluating applicants in
confirms that Sub-Saharan Africans               camps at home during summer vacations,           terms of their grit, resilience, motivation,
rank among the world’s most mobile               and social entrepreneurship is dynamic           and work ethic brings out more than
people, with 25 million living outside           and popular. U.S. universities will do well to   grades and scores alone.
their countries of origin and eight of the       tap into this energy and these initiatives.
ten fastest growing migrant populations.                                                          Cohort approaches. Cohort advising—
African emigration grew by 31% between           Economic factors. Africa’s economies are         intensive small group programs for
2010 and 2017, trailing only the MENA            also moving forward. In 2017, Africa again       dedicated, highly competitive students—
region. Two-thirds of migrants have              claimed six of the world’s ten fastest-          has proven EducationUSA Africa’s
remained in Africa, but six percent, or          growing economies: Ghana and Ethiopia            most effective strategy for improving
1.5 million people, now live in the United       lead with growth exceeding eight percent,        outcomes for African students. Groups
States. These emigrants represent a              followed closely by Cote d’Ivoire, Djibouti,     are called EducationUSA Scholars or
strong source of remittance funding –            Senegal, and Tanzania. Nigeria and South         Competitive College Clubs and operate in
projected to be $39 billion in 2018 -- and       Africa make up almost half of Africa’s           two dozen EducationUSA centers across
support for African students in the United       GDP, but East Africa is the region’s             the region. Most focus on undergraduate
States. University World News reports            fastest-growing sub-region overall.              admission, with others focusing on sports
that globally, Africans account for more                                                          scholarships and graduate admission.
than ten percent of mobile students, twice       According to the World Bank,                     Cohort groups run for one to four years
the world average.                               “[Economic] growth in the region is              depending on language and other
                                                 anticipated to pick up to 3.2 percent in         readiness. They build academic skills
Over the past fifteen years, Africa’s higher     2018 from 2.4 percent in 2017. Stronger          such as research, technology, writing,
education enrollment has grown from              growth will depend on a firming of               reading, communications, test-taking,
2.25 to 6.34 million; coupled with rapid         commodity prices and implementation              critical thinking, and decision-making.
population growth and a demographic              of reforms. A drop in commodity prices,          U.S. colleges and universities recognize

Fastest-Growing Countries in the Region (with over 100 students): One-Year Increase




              Sudan           Eritrea          Sierra Leone      Ethiopia         Burundi         Botswana        DR Congo          Rwanda
               28%             27%                 25%             22%             22%              20%             20%              17%

16       EducationUSA • GLOBAL GUIDE 2018                                                                                EducationUSA.state.gov
Five Countries of Origin                             that EducationUSA cohort students are           of Africa’s Francophone universities have
in the Region with Highest                           an excellent investment, and the list of        converted to the Bologna LMD system, and
                                                     institutions awarding financial aid and         many countries run a 13-year pre-university
Per Capita College-Age                               scholarships grows longer each year. After      system, graduates encounter barriers
Student Mobility to the                              a decade of experience, EducationUSA            to entry into U.S. Master’s programs.
United States                                        has seen that cohort students remain            EducationUSA recommends individual
                                                     close in college, supporting each other,        evaluation of applicants from three-year
                                                     performing better, and distinguishing           Licence degrees and for recognition of
                                                     themselves in leadership.                       Bologna equivalents.

                                                     A creative cohort model is thriving in the      Despite large enrollments in France,
                         Equatorial Guinea           Gambia where Peace Corps Volunteer              Francophone Africans willing to

                         College-Age                 teachers lead cohort groups in rural high       undertake the extra work and expense
                         Population                  schools with a focus on basic study skills      seek an American degree because, in the
                                                     and motivation. Gap-year students who           words of one EducationUSA adviser, “It
                         101,184                     have successfully completed high school         gives better access to good jobs, reflects
                                                     are invited to a U.S. embassy-sponsored         the value of English in globalization, and
                                                     weeklong boot camp, after which they start      the belief that American education is
                                                     their college applications under the guidance   more practical that the theoretical model
                                                     of the EducationUSA adviser in Banjul.          used in French universities.”

                                                     Areas of study. Most African students           Students from Anglophone countries have
                                                     start their U.S. study in traditional STEM      been acculturated to value science and
                         Mauritius                   and pre-professional (engineering,              engineering careers, which carry greater

                         College-Age                 information technology [IT], business, and      prestige. Although many stay with these
                         Population                  health) fields but exposure to new fields       majors, others discover the appeal of
                         101,218                     inspires them to change. The freedom to
                                                     choose their majors, combine disparate
                                                                                                     social sciences and non-STEM professions,
                                                                                                     and change their majors. Strong academic
                                                     fields, and get practical experience
                                                     is particularly appealing to Africans.
                                                     Africans increasingly take advantage
                                                     of Optional Practical Training (OPT)
                         Seychelles                  but lately more have returned home
                                                                                                        African Students by Level
                                                     rather than face perceived challenges              of Study in the Region
                         Population                  surrounding employment authorization.
                                                     Internships integrated into the academic           Associate                         7,179
                         6,402                       program can be a key factor in attracting          Bachelor                        18,769
                                                     students to the United States.                     Master                          10,888
                                                                                                        Doctorate                        4,377
                                                     Many students want majors that lead to
                                                     independent careers: self-employment,              All Other                        4,070
                                                     professional qualifications, small firms,
                         Gabon                                                                          Source: SEVIS, December 2017
                                                     flexibility, and mobility. They also want

   0.2%                  College-Age
                                                     to give back and seek careers with
                                                     developmental impact. For this, the
                         173,306                     U.S. liberal arts system is increasingly
                                                     recognized as the ideal.
                                                                                                        Regional Student Totals
                                                     Francophone and Lusophone students.                Top Five Countries of Origin
                                                     Students from Francophone and
                         Gambia                      Lusophone Africa are more likely to seek           Country 2016/17 % Change
                                                     social science and business majors, often          		2015/16
                                                     starting from a campus-based English or
                                                     pathway program. They are looking for              Nigeria          11,710            9.7%
                         172,310                     barrier-free admissions and less expensive         Kenya             3,189            5.6%
                                                     schools. The intricacy of applying for
                                                     scholarships is a challenge, but discounts         Ghana              3,111           2.0%
                                                     and merit awards are appealing.                    South Africa       1,911           5.4%
Source: UNESCO Institute of Statistics; Indicator:                                                      Ethiopia         1,847            21.8%
2015 Population of the official age for tertiary     A major issue for Francophone students is
education, both sexes                                the three-year Licence degree. Although all

EducationUSA.state.gov                                                                               EducationUSA • GLOBAL GUIDE 2018         17
Sub-Saharan Africa
advising and a wide range of majors will             to Africa enroll close to 100,000 students,      EducationUSA Nigeria provides additional
best serve these students.                           70 percent of whom are in France or the          services for admissions representatives
                                                     United Kingdom. Areas of greatest growth         from accredited institutions and attracts
Travel to Africa. Travel to Africa requires          include inter-African mobility, with an          dozens of U.S. universities to its annual
more advance planning and can be                     estimated 75,000–100,000 African students        fairs held in September.
expensive, but families are more likely              studying in other African countries, and
to invest in educational institutions with           study in Muslim-majority countries, the top      Kenya. Kenya is Africa’s second largest
which they have had face-to-face contact.            seven of which enroll 30,000 students, led       source of students in the United States,
EducationUSA and U.S. embassies actively             by Saudi Arabia and Malaysia.                    and the United States remains the number
support U.S. HEI travel in the region to                                                              one destination of Kenyan students by a
maximize visitors’ experiences.                      Countries in the Spotlight                       wide margin, with 3,189 students in AY
                                                     Nigeria. Nigeria enrolls 31 percent of all       2016–2017. A surge of almost ten percent
Although many developing countries have              Africans in the United States and ranks          in undergraduate enrollments in 2017
constraints related to travel connections            12th in the world as a sending country,          shows that Kenya is heading for a period
and means, reliability of electricity, and           with 11,710 students in AY 2016–2017, and        of growth. There is renewed interest in
connectivity issues, determined students             annual growth above ten percent for the          engineering as development-oriented
have mastered the art of overcoming                  past several years. Growth in graduate           youth seek to build their country.
challenges. Also, testing agencies do not            enrollment (11 percent) is faster than
all offer computer/internet-based testing            growth in undergraduates (7 percent),            Kenya’s government tightened university
in every country yet.                                and both are well ahead of the pace for          admission policies a year ago, and this,
                                                     Africa and the world as a whole.                 coupled with an unprecedented crackdown
Recent Trends                                        At the graduate level, Nigerians                 on grading in the Kenya Certificate of
Over the past two decades, African                   are looking for universities with                Secondary Education (KCSE) exams in
student mobility has been less affected              strong reputations that carry weight             2017, has reduced university enrollments
than other world regions by global                   internationally because they will be             significantly. Only 11 percent of students
economic and political fluctuations as a             returning home to a highly competitive           (70,000 of 615,000) passed the KCSE with
result of isolation from major financial             job market. At the undergraduate level,          the required grade of C+ or higher to enter
networks. Although a generally positive              Nigerians are looking for good value for         university, all of whom will be sponsored
view of the United States motivates                  money, lower costs, and scholarships.            by the government. Private universities
families to send students, US. HEIs should           Once on campus, they are determined              are particularly hard hit because public
not take this attitude for granted. Parents          to prove themselves and aim for top              universities are able to absorb most of the
are concerned about safety and security              graduate schools.                                qualified students. Many students will still
above all, which affects decisions about                                                              seek U.S. education as first-year or transfer
where to study.                                      U.S. universities face tough competition         undergraduates because of strikes and
                                                     from the United Kingdom for Nigerian             inadequate facilities at local universities.
Among African students, France is the                students, especially as Brexit is driving the
most popular destination, with about                 United Kingdom to recruit more actively          Ghana. With a robust 3,111 students, the
40,000 students, followed closely by the             in Nigeria. Students from northern Nigeria       United States is Ghana’s top destination.
United States (37,700) and the United                are especially attracted to the United           Ghana has become so stable in the region
Kingdom (28,000), all relatively stable              Kingdom over the United States, and              that it attracts 20,000 international
figures according to UNESCO’s Institute for          Canada is also gaining Nigerian students.        students into its 26 public and 87 private
Statistics. In all, countries with historical ties                                                    degree-granting universities. Academic

African Countries with More than 1,000 Students in the United States


                                3,189                South Africa
3,000                                                                      Cote d’Ivoire             Zimbabwe
                                                         1,911                                                            DR Congo
                                                                               1,353                    1,330               1,137
                Nigeria                    Ghana                Ethiopia              Cameroon                  Angola                Rwanda
                 11,710                     3,111                 1,847                 1,334                    1,257                 1,088

18         EducationUSA • GLOBAL GUIDE 2018                                                                                  EducationUSA.state.gov
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