2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018 - Royal Adelaide Show
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2018 media kit FRIDAY 31 AUGUST - SUNDAY 9 SEPTEMBER 2018
be part of SA’s largest event The Royal Adelaide Show, run by the Royal Agricultural and Horticultural Society of South Australia, is the state’s biggest annual event. It is the ‘people’s event’ and truly offers something for everyone including food and wine tastings, entertainment provided by bands, dancers and comedy acrobats, exhibitions and displays, fashion parades, competitions, animals (livestock, pets and a farmyard nursery) and Yellow Brick Road. The 2018 Royal Adelaide Show will be held from Friday 31 August to Sunday 9 September 2018 at the Adelaide Showground With all the action broadcast on the huge LED screen located in the main arena, plus additional advertising on the main stage in the Goyder Pavilion, advertisers have a unique opportunity to showcase their brand to the crowds with all the benefits of digital at the BIGGEST show in South Australia.
reach 500,000 visitors
AGE GENDER LOCATION OF HOUSEHOLD
RESIDENCE COMPOSITION
6% 1% 5% With primary school
9% 6% children
23% 22% 6%
14% 31% With pre-school children
13%
6%
With secondary school
7% children
26% 76% 77% With no children
32% 11% 15%
With adult children
13% at home
Sole person
Under 20 40 - 49 Male Adelaide With children no longer
living at home
20 - 29 50 - 59 Female Country SA
Group/
30 - 39 60+ (regional/rural)
shared household
Interstate
Other
ALMOST
70% 90% 6.1 HOURS 72% 45%
of attendees visit the of visitors visited the average stay indicated the best things about indicated they are likely or
show every year or Commercial areas with the products/services on display highly likely to buy a product/
most years just under 80% making at in the commercial pavilions is the service that they learned about
least one purchase. opportunity to see/learn about/buy in the weeks following the Royal
new products and services Adelaide Show
screen
Park Lands Car Parking
AY
W
GH Bus Stop 1B
HI
AC
locations
NZ
HAMILTON BOULEVARD
GREENHILL ROAD GREENHILL ROAD
A Bus Stop 1C
E
COOKE TERRAC
Walkway
Rose 4
Car Park
ROSE TERRACE Taxi Rank ROSE TERRACE
Adelaide Railway Kidman
Showground Entry Gates
Train Station
Rose 3 Rose 2 Rose 1
Capturing the Car Park Car Park Car Park
largest audience Dog
Judging Kids Carnival
Pony
Rides
Entertainment Goodwood
of South Australian’s
Kids Corner Road Entry
in one location HAMILTON
BOULEVARD Jubilee Pavilion
Kids Zone
Goyder Pavilion Bus Stop 2
Dog Breed
Flight Centre
Display Home &
Duncan Gallery
Carnival Outdoor
Living
Goyder Garden Show Bus
cle Lane
Lifestyle Stage Cafe
Station
Walkway & Bicy
Fashion &
Beauty Food
&
Wine
Sheds & Pet Centre Jubilee
Country Carports Stirling Angas Hall Cafe
Clothing Boulevard Stage Ridley Entry
Stage
KINGSWAY ATRIUM Food
Court
Local, lots of new
Taste BankSA Royal
CWA South Gourmet Food Branch Show
Cafe Australia Court Office
GOODWOOD ROAD
Racing Bar
customers, great
d
Stock
st ic
an
Cellar Journal
nd bl
Door Public
ra u
Pig Diving
G P
& Racing Experience Grandstand
Farm Expo Showbag Hall Market
opportunity for
Archives Wheelchair
Zone Bazaar
Wayville Ridley
Pavilion Centre
brand awareness
Arena
Lounge
Grandstand
The Old Public
Public
Ram Shed Grandstand
Blacksmith Shop
EAST CRESCENT
oxfam shop
Members Truck
Rural
WEST BOULEVARD
Dining
Services Room Stop
Office
Main Arena
SCREEN
Grandstand
Members
Members
Wheelchair
Zone
LOCATIONS
WEST CRESCENT
e
Ring
Bicycle Lan
Master
Roundhouse Horse
Exercise
Arena
Beef Cattle
Judging Lawn
Walkway &
The Bull Bar
Horse
Lungeing
Area
Red Dove
Cafe Bus Stop 3
Vintage
The exposure and
Machinery
Harness Horses
SOUTH BOULEVARD
opportunities to
Pigs & Milking Legendairy
People Barn Milking Barn
expand my business Leader 1
Leader Street
Entry Leader 2
Dairy Cattle
Judging Lawn Leader 3 Goodwood
Tram Stop
Car Park Car Park Car Park
Funky Faces Bus Stop 5
Taxi Zone
LEADER STREET Bus Stop 4
Advanced Dairy Cattle Pet Centre
Dining/ Disabled toilet (B3, E15, Parents Room (lower level E6)
Technology (B6) (J17, M17)
Catering Precinct F12, L7, M3, N8, O7) (N8, B7)
main arena screen Breakdown Main Arena Slots • 20 x 15 second TVC spots on the Big Screen per day (or equivalent airtime) • 200 x 15 second TVC spots over the 10 days The magnificent open space of the Main Arena provides a fantastic venue for the many attractions that take place over the 10 days. With show jumping to FMX Freestyle, advertisers have the unique opportunity to run TVC or static material with full audio to the crowds in this captive and engaging setting.
package: goyder pavilion screen Breakdown Goyder Pavilion Screen • 10 x 15 second TVC spots on the Big Screen per day (or equivalent airtime) • 100 x 15 second TVC spots over the 10 days The Goyder Pavilion will showcase the best talent SA has to offer with 4 daily performances from ‘LIGHTS, CAMERA, ACTION!’ Additional performances will also be showcased from a variety of high profile kids entertainment. TVCs will run during the breaks and in the run up to each performance to the visitors passing through.
total package
Total package
• 300 x 15 second TVC spots
over the 10 days
Material Specifications
• TVC
File Type MPEG or MOV
Codec Video H264
Audio AAC
Resolution 1920 (w) x 1080 (h)
Ratio 16:9
• Static Slides
JPEG 1920px (w) x 1080px (h)
exposure
$8.61 million $500k $100k+
Generated in editorial media Marketing investment, Additional media value
coverage across press, TV, radio, including advertising on TV, press, cinema, delivered by The Show’s broadcast
outdoor and online in 2017 radio, outdoor, buses and online partner, Channel 9 Adelaide
3+ million MAX 400k
CIRCULATION HOUSEHOLDS
page views annually by nearly The Show Magazine continues to have Distribution for 72 page full-colour
500,000 users the largest individual circulation of any glossy magazine
publication in South Australia
THESHOW.COM.AU
MediaSeed Pty Ltd
L1/71 Longueville Rd Lane Cove NSW 2066
T 1300 912 974 F 02 9475 0875 E sales@mediaseed.com.au
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