MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing

 
CONTINUE READING
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
2018
melbournE
cup CArnival
  MEDIA GUIDE

   NOV 3—10
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
JOIN THE CoNVERSATION
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OFFICIAL HASHTAGS:
• Melbourne Cup Carnival:                      #MelbCupCarnival
• AAMI Victoria Derby Day:                     #DerbyDay
• Lexus Melbourne Cup Parade:                  #ParadeOfChampions
• Lexus Melbourne Cup Day:                     #MelbourneCup
• Kennedy Oaks Day                             #OaksDay
• Seppelt Wines Stakes Day:                    #Stakesday
• Myer Fashions on the Field:                  #MyerFOTF
• Victoria Racing Club                         #VRCMembers

KEY EVENT CONTACTS
Help Desk:
+ 61 (0)3 9371 7194

Media Accreditation Enquiries:
+61 (0)3 8378 0770
mediaaccred@vrc.net.au

Media Relations Enquiries:
Emily Morris                           Alexandra Factor
VRC                                    VRC
Senior Manager, Media and PR           Corporate Communications Manager
+61 (0)3 8378 0616                     +61 (0)3 8378 0729
+61 (0)438 700 297                     +61 (0)412 149 669
e.morris@vrc.net.au                    a.factor@vrc.net.au

                                                       -2-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
CoNTENTS
1.0   WELCOME ����������������������������������������������������������� 4                            6.0   THE MELBOURNE CUP CARNIVAL STORY������� 26
1.1   Welcome Message from the Chairman������������������ 5                                            6.1   About the Melbourne Cup Carnival������������������������27
1.2   Message from the Premier������������������������������������������� 6                            6.2   About the Lexus Melbourne Cup�����������������������������28
                                                                                                        6.3   The Melbourne Cup’s Origins������������������������������������29
2.0   EVENT AND MEDIA INFORMATION������������������ 7                                                  6.4   Melbourne Cup Timeline ��������������������������������������������30

2.1   Melbourne Cup Carnival Overview��������������������������� 8                                     6.5   The Carnival’s International Appeal������������������������31

2.2   What’s on in 2018?���������������������������������������������������������� 9                   6.6   The Illustrious Trophy ���������������������������������������������������32

2.3   Event Partners������������������������������������������������������������������10               6.7   The Lexus Melbourne Cup Tour��������������������������������34

3.0   RACEDAY HIGHLIGHTS ������������������������������������ 11                                       7.0   FAST FACTS �������������������������������������������������������� 35

3.1   AAMI Victoria Derby Day �������������������������������������������12                            7.1   Economic Impact������������������������������������������������������������36

3.2   Lexus Melbourne Cup Day������������������������������������������13                              7.2   Attendance and Visitation������������������������������������������37

3.3   Kennedy Oaks Day ���������������������������������������������������������14                     7.3   Melbourne Cup Records�����������������������������������������������38

3.4   Seppelt Wines Stakes Day�������������������������������������������15                            7.4   Melbourne Cup Winners���������������������������������������������39

4.0   VENUE INFORMATION������������������������������������� 16                                        8.0   FASHION AT FLEMINGTON������������������������������� 44

4.1   Site Map������������������������������������������������������������������������������17         8.1   Myer Fashions on the Field�����������������������������������������45

4.2   Travelling to Flemington����������������������������������������������18                         8.2   2018 Myer Fashions on the Field Ambassadors�����46

5.0   MEDIA INFORMATION�������������������������������������� 19                                       9.0   ABOUT THE VRC AND FLEMINGTON��������������� 47

5.1   Media Accreditation������������������������������������������������������20                      9.1   About the Victoria Racing Club ��������������������������������48

5.2   Media Rules�����������������������������������������������������������������������23             9.2   About Flemington����������������������������������������������������������49

5.3   Dress Code�������������������������������������������������������������������������23            9.3   Event Partners������������������������������������������������������������������51

5.4   Media Facilities����������������������������������������������������������������24
5.5   Key Contacts���������������������������������������������������������������������25

                                                                                                  -3-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
WELCOME
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
WELCoME MESSAGE
FROM THE VRC CHAIRMAN*
There has never been a more                   sporting trophy in Australia as well as      May I wish our catering partner, Peter
exciting year for the Victoria                the increased prize purse now at $7.3        Rowland Group, all the very best for
                                              million? We will have to wait until a        their critically important and much
Racing Club, with 2018
                                              little after 3pm on that first Tuesday in    expanded role this year.
culminating in the biggest                    November for the answer.
Melbourne Cup Carnival in the                                                              To all the racing fans, and especially to
Club’s history.                               Cup Week sees Melbourne hum in               connections and owners – the very
                                              spring. It unites the nation like no other   best of luck – you’re all winners just by
Six years ago we set out to build a new       sporting event, and it captures the          being involved.
Members’ stand that would not only            imagination of over 800 million globally
celebrate the incredible rich heritage        who watch it.                                I wish everybody sharing in the magic
and character of the VRC, but would                                                        of this year’s Melbourne Cup Carnival a
evolve the raceday experience and             At the centre of it all is the sport of      wonderful week.
change the expectations of racegoers          racing and the heritage-listed
                                              Flemington Racecourse. From the              Please ensure you have a moment to
forever.
                                              iconic track, famous rose gardens and        take it all in ...
I am proud to say we got there on time        the beautifully manicured lawns, to the
                                                                                           The World Can Wait!
and on budget! The vision is realised,        spectacle of the Birdcage, the
the game-changing moment has                  celebratory atmosphere in the
arrived and we are thrilled to officially     grandstands, and the colour of The
open the world-class $128 million Club        Park, there is no place quite like it.
Stand this AAMI Victoria Derby Day.
                                              The Park will raise the bar again
The Club Stand will redefine raceday          offering a memorable experience for
hospitality and raise the bar in a way        everyone by featuring some of
no other racecourse anywhere has.             Australia’s biggest music acts, pop-ups
                                              from Melbourne’s hottest food
In 2018, we celebrate the 25th                institutions, Myer Fashions on the Field,    AMANDA ELLIOTT
anniversary of the internationalisation       and imaginative activations from our         VRC CHAIRMAN
of the Melbourne Cup when Ireland’s           sponsors.
Vintage Crop became the first
internationally trained horse to win in       In this landmark year for the Club, we
1993. This pioneering victory not only        extend a very warm welcome to our
paved the way for the annual influx of        new Principal Partner Lexus and I thank
overseas interest, but ensured the            them for embracing their association
significance of our great race could          with such enthusiasm and pride. We
never be underestimated.                      also welcome our new Major Partner
                                              Seppelt Wines who have now put their
This year’s edition of the Cup seems a        name to Stakes Day. I also acknowledge
fascinating one with momentum being           our other Major Partners AAMI, Furphy,
built all year. Who will write themselves     Kennedy and Myer, as well as our
into the history books and stake their        Broadcast Partner the Seven Network
claim by winning the most iconic              and all other official partners.

*Originally appeared in the 2018 Melbourne Cup Carnival Magazine
                                                                   -5-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
MESSAGE FROM THE PREMIER*
Welcome to Australia’s                        Whether you’re in the stands, on the
premier horse racing event,                   lawns, or one of the millions watching
the Melbourne Cup Carnival.                   from home, this year’s Carnival is an
The 158th Carnival will delight               opportunity to enjoy everything our
Victorians and visitors alike over            state has to offer – and experience the
                                              thrill of a race that stops a nation.
four flagship days of racing, while
showcasing our state’s leading                Congratulations to the trainers, jockeys,
fashion, culture, food and wine.              owners, supporters and sponsors for
                                              bringing together this year’s event.
This is one of the outstanding fixtures
of our national events calendar, and it’s     I wish everyone an enjoyable – and
one that attracts competitors and             successful – Melbourne Cup Carnival.
spectators from around the world.

Those competitors and spectators will
experience Flemington like they’ve
never seen it before – with the recent
completion of the new $128 million
Club Stand.

We’re proud to have supported the             THE HON DANIEL ANDREWS MP
                                              PREMIER OF VICTORIA
Club’s investment in this state-of-the-
art feature, which showcases the best
in Victorian fine dining and reinforces
Flemington’s status as one of the
world’s very best racecourses.

* Originally appeared in the Melbourne Cup Carnival Magazine
                                                                -6-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
EVENT & MEDIA InFORMATION
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
THE MELBOURNE CUP
CARNIVAL OVERVIEW
The Melbourne Cup Carnival is a             Every raceday provides its own unique
spectacular event that continues            offering, whether it’s competitive
to deliver four racedays full of            racing, high fashion or a culinary
excitement, glamour and the                 experience, there’s a raceday for
                                            everyone.
finest thoroughbred racing.
                                            The event is staged by the Victoria
While the Melbourne Cup Carnival is
                                            Racing Club (VRC) at the world-
a racing event at its core, it celebrates
                                            renowned Flemington Racecourse,
all that Melbourne does best: world-
                                            which comes alive for the Carnival and
class sport, fashion, entertainment
                                            captures the imagination of people
and hospitality.
                                            nationwide and beyond.
At the centre of the Melbourne Cup
                                            Visitors from all points of the globe
Carnival is four days of impressive
                                            are expected to converge on famous
thoroughbred racing:
                                            Flemington to experience the
• AAMI Victoria Derby Day                   excitement of the 2018 Melbourne
  – Saturday 3 November 2018                Cup Carnival first-hand.
• Lexus Melbourne Cup Day
  – Tuesday 6 November 2018
• Kennedy Oaks Day
  – Thursday 8 November 2018
• Seppelt Wines Stakes Day
  – Saturday 10 November 2018

       Since the first Cup was run in 1861, the race has evolved into
       a week-long festival, far greater than a single horse race. It is a
       key driver of the Victorian economy across so many sectors, not
       least of which are the hospitality and fashion industries.
       THE HON SCOTT MORRISON MP – PRIME MINISTER OF AUSTRALIA

For all event information, please visit www.flemington.com.au/melbourne-cup-carnival

                                                              -8-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
WHAT’S ON IN 2018?
This year’s Melbourne Cup Carnival              second place $1 million, and third        Entertaining racegoers in The Park will
is set to offer an unrivalled event             place $500,000. As part of the            be Hayden James and Miami Horror
                                                prizemoney restructure, prizemoney        on AAMI Victoria Derby Day; The
experience across each of the four              will be paid from 1st down to 12th.       Presets and YO! MAFIA on Lexus
racedays: AAMI Victoria Derby                   From 6th to 12th place, each will now     Melbourne Cup Day; Amy Shark,
Day, Lexus Melbourne Cup Day,                   receive $150,000.                         Furnace and the Fundamentals, and
Kennedy Oaks Day and Seppelt                                                              Thandi Phoenix on Kennedy Oaks Day;
                                                The Group 1 AAMI Victoria Derby           and Conrad Sewell and Sweet Mix Kids
Wines Stakes Day.
                                                (2500m) has received a $500,000           on Seppelt Wines Stakes Day.
In a milestone year for the VRC, the            boost in prizemoney to $2 million, and
2018 Melbourne Cup Carnival will                along with the Group 1 Coolmore Stud      On Lexus Melbourne Cup Day,
mark the opening of the $128 million            Stakes (1200m), provides two feature      Grammy-winning singer-songwriter
world-class Club Stand, designed to             races for the nation’s best three-year-   Sam Smith will perform two of his
celebrate the rich history and                  olds on one spectacular day of racing.    smash hits in the Mounting Yard
character of Flemington Racecourse                                                        ahead of ‘the race that stops a
                                                In another boost for the 2018             nation’™.
while setting a new benchmark for
                                                Melbourne Cup Carnival, the VRC has
raceday hospitality.
                                                worked to extend the Flemington           The place to see and be seen will be in
The VRC and the Melbourne Cup                   Mounting Yard to better                   the exclusive Birdcage where
Carnival welcome a new Principal                accommodate for all 24 runners in the     Melbourne Cup Carnival sponsors
Partner this year, global luxury                Lexus Melbourne Cup. The famous           including Lexus, Kennedy, Seppelt
lifestyle brand Lexus. The sponsorship          Mounting Yard was extended by 10m         Wines, Furphy, G.H.Mumm, Herald
agreement includes the naming rights            to create a space that is 27m wide and    Sun, ELLE, Bumble and Tabcorp are
to the Melbourne Cup Race,                      64m long – the largest of any such        among the many companies offering
Melbourne Cup Day, the Melbourne                enclosure in Melbourne.                   unparalleled levels of sophistication,
Cup Tour, the Melbourne Cup Parade,                                                       catering and entertainment in lavish
                                                As the highlight of the Australian        bespoke marquees to host the rich
and the Melbourne Cup Barrier Draw.
                                                racing calendar, the Melbourne Cup        and famous.
It sees the coveted Lexus Design
                                                Carnival’s $20 million in prize money
Pavilion take up front-row positioning
                                                will be hotly contested over the four     For those in Sydney who can’t make it
as the headline marquee in
                                                racedays by an extremely strong field     to Flemington for Lexus Melbourne
Flemington’s exclusive Birdcage
                                                of local and international contenders.    Cup Day, Barangaroo will be the place
Enclosure.
                                                                                          to be, with Cup Day Festival returning
                                                All eyes will turn to Flemington on       for a second year. Cup Day Festival will
The final day of the Melbourne Cup
                                                Tuesday 6 November to watch the           again bring the exhilarating action of
Carnival, Stakes Day, also welcomes a
                                                illustrious 2018 Lexus Melbourne Cup      ‘the race that stops a nation’™ to
new Major Partner in Seppelt Wines.
                                                where 24 of the world’s best stayers      Sydney at a public live site in the
In 2018 the VRC celebrates the 25th             will face fierce competition to win the   harbour city’s newest waterfront
anniversary of the internationalisation         $7.3 million prize for ‘the race that     precinct.
of Australia’s greatest race, the Lexus         stops a nation’TM.
Melbourne Cup. This year’s 158th                                                          The celebratory atmosphere at the
                                                Off the track, Flemington’s fashion-      2018 Melbourne Cup Carnival will see
edition of the Cup will mark 25 years
                                                focused enclosure, The Park, hosts        more than 300,000 people flock to
since Irish-trained stayer Vintage Crop
                                                Australia’s most prestigious outdoor      Flemington to enjoy the best that
produced a runaway victory in the
                                                fashion event, Myer Fashions on the       Melbourne has to offer: world-class
1993 Melbourne Cup.
                                                Field. Ladies and gentlemen dressed in    sport, fashion, entertainment and
Committed to raising the standard for           the season’s hottest racing attire will   hospitality.
world-class events, the VRC, in                 strut their stuff on the catwalk in
conjunction with Racing Victoria,               front of a star-studded lineup of         The VRC looks forward to sharing the
announced changes this year to the              judges.                                   celebration with visitors from across
Melbourne Cup Carnival prizemoney                                                         Melbourne, Victoria, Australia and
                                                Free for all racegoers, The Park is a     internationally at the 2018 Melbourne
and racing program.
                                                playground of endless excitement and      Cup Carnival.
The Group 1 Lexus Melbourne Cup                 colour, including live entertainment,
(3200m) received a prizemoney boost             offerings from Melbourne’s hottest
to bring the total prize pool to $7.3           restaurants and culinary destinations,
million, with the winner to receive $4          and a myriad of activations.
million (plus $250,000 in trophies),

* The app is now available for download from the App Store and Google Play.

                                                                    -9-
MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
EVENT PARTNERS
THE VRC’S VALUED PARTNERS MAKE THE MELBOURNE CUP CARNIVAL POSSIBLE.

PRINCIPAL PARTNER:

MAJOR PARTNERS:

OFFICIAL PARTNERS:

                                     LOGOTYPE COULEUR
                                     FOND BLANC
                                     Nº dossier : 20120475E
                                                               M100 J80 N10
                                     Date : 28/03/2013
                                     Validation DA/DC :       C40 M40 J40 N100
                                     Validation Client          M30 J70 N25

RACE SPONSORS:

EVENT AND PROGRAM PARTNERS:

MEDIA PARTNERS:

CHARITY PARTNER:

                                                                                 - 10 -
RACEDAY HIGHLIGHTS
AAMI VICTORIA DERBY DAY

          THE DAY FOR RACING PURISTS
          SATURDAY 4 NOVEMBER 2018

AAMI Victoria Derby Day is “THE” day on the Australian racing
calendar.
                                                                           SCHEDULE OF EVENTS
Regarded as one of the most prestigious days of racing in
Australasia, AAMI Victoria Derby Day features a card of nine               8.30am      Turnstiles open
Group races, four at the elite Group 1 level.                              10.15am	Myer Fashions on the Field Registration
                                                                                    – Women’s Racewear (until 11.15am)
The feature Group 1 AAMI Victoria Derby is worth more than
$2 million and is Australia’s premier staying classic for                  11.45am     First of nine races
three-year-olds.
                                                                           12.15pm	Myer Fashions on the Field registration
The $1 million Group 1 Kennedy Mile is Victoria’s richest                           – Men’s Racewear (until 1.30pm)
1600m race, while the Group 3 Lexus Stakes provides horses                 12.35pm	Myer Fashions on the Field Daily Final
with a last chance to qualify for the 2018 Lexus Melbourne                          – Women’s Racewear
Cup with the race a ballot-exempt event.
                                                                           2.15pm	Myer Fashions on the Field Daily Final
The Group 1 Empire Rose Stakes over 1600m and the Group 1                          – Men’s Racewear
Coolmore Stud Stakes over 1200m are the season’s grand                     3.50pm      Group 1 AAMI Victoria Derby
finals for middle distance mares and sprinting three-year-olds,
respectively.                                                              5.20pm      Final race
                                                                           6.30pm      Lexus Melbourne Cup Barrier Draw
The social and fashion stakes are also high as ladies embrace
the traditional black and white colour scheme. Men dress in
                                                                           The racing program is available online and race books are
style in a traditional morning suit with a traditional blue
                                                                           provided in the pressrooms for media.
cornflower on the lapel, which can be purchased from flower
stands at racecourse entrances.

THE LEXUS MELBOURNE CUP BARRIER DRAW
The official barrier draw for the 2018 Lexus Melbourne Cup
will take place in the Mounting Yard at Flemington at
approximately 6.30pm.

The draw requires owners, or their representative, to
randomly select a miniature Cup containing a concealed
barrier number.

The event is invite only and media access is restricted. To
request access to this event, please email VRC Corporate
Communications Manager, Alexandra Factor at
 a.factor@vrc.net.au

#MELBCUPCARNIVAL                                               #DERBYDAY                                                        #MYERFOTF
                                                                  - 12 -
LEXUS MELBOURNE CUP DAY

          ‘THE RACE THAT STOPS A NATION’TM
          TUESDAY 6 NOVEMBER 2018

Lexus Melbourne Cup Day sits at the pinnacle of the
Australian racing calendar and is the focal point of the                    SCHEDULE OF EVENTS
Melbourne Cup Carnival.
                                                                            8.30am       Turnstiles open
It’s an exhilarating day with a 100,000-plus crowd that puts
                                                                            9.45am       Myer Fashions on the Field Registration
Australia firmly in the international sporting spotlight.
                                                                            		           – Women’s Racewear (until 10.45am)
Racehorse owners and trainers from around the world set
their sights on winning the $7.3 million Lexus Melbourne Cup.               10.50am      First of ten races

Each year on the first Tuesday of November at 3pm                           11.30am      Myer Fashions on the Field Registration
                                                                            		           – Men’s Racewear (until 12.30pm)
(Australian EDT), the greatest thoroughbreds and jockeys from
around the world descend upon Flemington Racecourse to                      11.55am      Myer Fashions on the Field Daily Final
battle it out and cement their names in racing history.                     		           – Women’s Racewear

The gruelling 3200m contest is the most celebrated prize in                 1.25pm       Myer Fashions on the Field Daily Final
Australian sport and many dream of holding the 18 carat gold                		           – Men’s Racewear
ABC Bullion trophy – one of the only trophies in the world still            1.50pm       Myer Fashions on the Field Victorian Final
hand-spun with solid gold, sourced from Australian mines                    		           – Men’s Racewear
– valued at $200,000.
                                                                            2.15pm       Myer Fashions on the Field Final – Emerging
Remarkably, Lexus Melbourne Cup Day is even a public holiday                		           Designer Award
in its home city, while the day before the race the city streets            2.20pm       Pre Cup Entertainment
are closed for a parade celebrating the race’s trainers and
jockeys – such is the significance of the race to Melburnians.              3.00pm       Group 1 Lexus Melbourne Cup
                                                                            5.20pm       Final race
Lexus Melbourne Cup Day is also a chance to be daring with
thousands of flamboyant, colourful racegoers flocking to
                                                                            The racing program is available online and race books are
Flemington. Hats are an essential accessory and a yellow rose
                                                                            provided in the pressrooms for media.
is the official flower of the day, which can be purchased from
flower stands at racecourse entrances.

As the jewel in the Melbourne Cup Carnival crown, this iconic
day is a heady mix of revelry that is embraced by local and
international visitors who enjoy spectacular racing, fashion
and exquisite hospitality and entertainment. This is a day of
sporting and cultural significance that should not be missed.

#MELBCUPCARNIVAL                                           #MELBOURNECUP                                                          #MYERFOTF
                                                                   - 13 -
KENNEDY OAKS DAY

          LADIES DAY – THE DAY OF INDULGENCE
          THURSDAY 8 NOVEMBER 2018

The third day of the Melbourne Cup Carnival is Kennedy
Oaks Day; an occasion for the ladies to express their
                                                                            SCHEDULE OF EVENTS
signature style in a spectacular racing environment.
                                                                            10.15am      Turnstiles open
This is a raceday for women of all ages to shine in their
elegant and romantic ensembles and celebrate an                             10.15am      Myer Fashions on the Field Registration
                                                                                         – Women’s Racewear (until 11.15am)
unforgettable day trackside with friends.
                                                                            12.15pm      First of nine races
The racing highlight of the day is the Group 1 Kennedy
Oaks; a classic for three-year-old fillies over 2500m, with $1              12.35pm      Myer Fashions on the Field Daily Final
million and a stunning crystal winner’s trophy on offer.                                 – Women’s Racewear
                                                                            1.05pm       Myer Fashions on the Field Victorian Final
Kennedy Oaks Day plays host to the national final of Myer                                – Women’s Racewear
Fashions on the Field Women’s Racewear competition; the
pinnacle of one of the world’s great fashion events.                        2.20pm       Myer Fashions on the Field Final – Millinery
                                                                                         Award
Myer Fashions on the Field plays out over the first three
                                                                            2.45pm       Myer Fashions on the Field National Final
racedays of the week and is as much a part of the
                                                                                         – Women’s Racewear
Melbourne Cup Carnival as the horses.
                                                                            5.00pm       Group 1 Kennedy Oaks
Australia’s most fashionable compete in this spectacular
extravaganza for the prestigious winner’s sash and the                      5.45pm       Final race
chance to take home a share of the enormous pool of
prizes.                                                                     The racing program is available online and race books are
                                                                            provided in the pressrooms for media.
Fittingly, with femininity being the core theme of the day,
the official flower of Kennedy Oaks Day is a pink rose,
which can be purchased from flower stands at racecourse
entrances.

Kennedy Oaks Day is a wonderful social occasion for friends
to gather on the most stylish of days, to soak up a
glamorous atmosphere among manicured rose gardens and
spectacular marquees.

#MELBCUPCARNIVAL                                                 #OAKSDAY                                                         #MYERFOTF
                                                                  - 14 -
SEPPELT WINES STAKES DAY

          FAMILY DAY
          SATURDAY 10 NOVEMBER 2018

The Melbourne Cup Carnival culminates its festivities with
a day for the family. Offering a relaxed and friendly
atmosphere, it’s the perfect way to wrap-up an exciting                      SCHEDULE OF EVENTS
week of racing.
                                                                             10.15am      Turnstiles open
On the racing front, the day is packed with action and                       10.20am      Myer Fashions on the Field Registration
excitement, featuring the $2 million Group 1 Seppelt                                      – Family Racewear (until 11.00am)
Mackinnon Stakes, and the $1,002,500 weight-for-age
Group 1 VRC Sprint Classic, the final feature sprint for                     11.30am      Myer Fashions on the Field Registration
Australia’s most electrifying gallopers.                                                  – Junior Girls’ Racewear (until 12.10pm)
                                                                             11.40am      Myer Fashions on the Field Final – Family
It all heats up off the track with an abundance of free                                   Racewear
activities and live entertainment for children of all ages to
enjoy with friends and family.                                               12.15pm      First of nine races
                                                                             12.40pm      Myer Fashions on the Field Registration
The day’s fashion is a pleasant mix of understated style and                              – Junior Boys’ Racewear (until 1.20pm)
fun, and the program features Myer Fashions on the Field
for children and families.                                                   12.55pm      Myer Fashions on the Field Final – Junior
                                                                                          Girls’ Racewear
The official flower for Seppelt Wines Stakes Day is the red
                                                                             1.40pm       Myer Fashions on the Field Registration
rose, which can be purchased from flower stands at
                                                                                          – Senior Boys’ Racewear (until 2.10pm)
racecourse entrances.
                                                                             1.55pm       Myer Fashions on the Field Final – Junior
                                                                                          Boys’ Racewear
                                                                             2.15pm       Myer Fashions on the Field Registration
                                                                                          – Senior Girls’ Racewear (until 2.45pm)
                                                                             2.25pm       Myer Fashions on the Field Final – Senior
                                                                                          Boys’ Racewear
                                                                             3.25pm       Myer Fashions on the Field Final – Senior
                                                                                          Girls’ Racewear
                                                                             4.55pm       Group 1 Seppelt Mackinnon Stakes
                                                                             5.45pm       Final race

                                                                             The racing program is available online and race books are
                                                                             provided in the pressrooms for media.

#MELBCUPCARNIVAL                                                #STAKESDAY                                                         #MYERFOTF
                                                                  - 15 -
VENUE INFORMATION
SITE MAP

                                                                                                      The Park Press Room
                                                    General Press Room

                                                                         Racing Press Room

Please note: an interactive racecourse map is now available in the Flemington Raceday Guide iOS mobile app.

                                                                                             - 17 -
TRAVELLING TO FLEMINGTON
There are a number of ways to                TRAINS:                                   BUSES:
travel to Flemington.                        Special trains run direct to Flemington   Catch Route 472 bus from
It is recommended to travel by               Racecourse on racedays.                   Williamstown, Footscray or
public transport with special                                                          Moonee Ponds to Fisher Parade.
                                             Flemington Racecourse-bound trains        Enter Flemington Racecourse via
services running on raceday to               depart Flinders Street Station and/or     Riverbank entrance.
ensure a smooth and efficient                Southern Cross Station, stopping at
journey to and from the races.               North Melbourne Station, then             Catch Route 404 bus from Footscray
                                             express to Flemington Racecourse.         or Moonee Ponds to Smithfield Road.
DRIVING AND CAR PARKS:                                                                 Enter Flemington Racecourse via
                                             All train services direct to Flemington   Stables Drive entrance.
PLEASE NOTE THERE IS NO CAR
                                             are wheelchair accessible and
PARKING RESERVED FOR MEDIA.
                                             passengers who need assistance            Visit Public Transport Victoria for
Limited public car parking is available in   boarding trains should wait on the        more details.
the centre car park. A $20 parking fee       platform near the front of the train.
                                                                                       TAXIS:
applies. Anyone wishing to access this
                                             Non-racedays: Catch a train to            Taxis can only enter the racecourse
carpark must enter off Smithfield Road
                                             Newmarket station (Craigieburn line)      off Smithfield Road at the Stables Drive
at the Stables Drive entrance. Car park is
                                             and then either walk (10mins) or take     entrance or drop off racegoers
open from approximately 7.30am.
                                             the No. 57 tram to Flemington Drive       in Leonard Crescent via Langs Road.
PARK AND RIDE:                               (stop 30).                                A taxi rank is located near the
For accredited Media a ‘Park and Ride’                                                 Members’ Main Entrance
                                             TRAMS:
option exists from Moonee Valley                                                       (left of Phar Lap statue).
                                             From the corner of Elizabeth Street
Racecourse to Flemington Racecourse.
                                             and Flinders Street catch the No. 57      RIDESHARE:
If you need to access the racecourse
                                             West Maribyrnong tram to Flemington       Rideshare drop-off and pick-up zones
prior to gate opening, simply drive and
                                             Drive (stop 30).                          are located at the Main Gate, Hill Gate
park (for $5) at Moonee Valley and
board a bus service to Flemington.                                                     and Elms Gate.
                                             Please note: low-floor trams do not
                                             run on Route 57 and it is therefore
Similarly, if you wish to catch a train
                                             recommended passengers using a
before the first Flemington special
                                             mobility aid should catch the train to
service, a bus can pick you up from
                                             the racecourse.
Ascot Vale train station and drop you
near the Hill Gate in Leonard Crescent.

                                                                - 18 -
MEDIA INFORMATION
MEDIA ACCREDITATION
The VRC welcomes media                   APPROVAL PROCESS:                          FILMING AND PHOTOGRAPHY:
attendance at Flemington for the
                                         Submitting an application for media        Media granted access to Flemington
2018 Melbourne Cup Carnival.             accreditation does not guarantee           with the intention of filming or taking
                                         approval. If there are any concerns with   any photography must abide by the
Personalised media accreditation is
                                         an application, the Media Accreditation    applicable rules (refer to Media Rules).
required to grant working media access
                                         Unit may require media to substantiate
to the 2018 Melbourne Cup Carnival at                                               AREAS OF ACCESS:
                                         their application. Media may also be
Flemington and consists of:
                                         asked to provide examples of previous      Media access is restricted to certain
• Personalised accreditation pass        year’s Melbourne Cup Carnival, or          areas of the Racecourse. This is
                                         similar racing coverage.                   determined by media status and work
• Media lanyard
                                                                                    priority, and is also affected by security
• Photographer/videographers/            Approved media accreditation is
                                                                                    and occupational health and safety
  camera crew vest (as appropriate)      personalised and is not transferable. A
                                                                                    procedures.
                                         breach of this rule will result in all
Media who are unable to physically       parties concerned being escorted from
attend the Carnival can request to                                                  Media facilities are limited and will be
                                         the Racecourse and/or removal of           provided on a deadline priority basis.
receive media materials, including       accreditation privileges for the media
access to photography, by contacting                                                Car parking is not provided as a
                                         outlet represented. Media will receive     condition of media accreditation.
the Media Accreditation Unit via         an email confirming the success of
mediaaccred@vrc.net.au                   their application in October.
APPLICATION PROCESS:                     COLLECTION PROCESS:
Media accreditation applications for     Approved media applicants must
the 2018 Melbourne Cup Carnival          collect their accreditation from the
officially closed on Wednesday, 26       Media Accreditation Unit located off
September 2018. Applications received    Epsom Rd, and 400m down Flemington
following this date may not be           Drive on the right hand side.
processed.
                                         The Media Accreditation Unit is open
                                         for collections from Monday 22 October
                                         between 8.30am and 5.30pm until the
                                         end of the Melbourne Cup Carnival.

                                                          - 20 -
TYPE OF ACCESS            BACKING CARD              EXPLANATION OF ACCESS

General (G)               Pink                      Access into the racecourse and to all General Public Areas

                                                    Access to all areas excluding the Mounting Yard,
All Areas (A)             Grey
                                                    Committee Room & Horse Areas

TYPE OF ACCESS            ICON                      EXPLANATION OF ACCESS

                                                    Provides access to Hill Stand, Lawn Stand, Saintly Place,
General Public Areas      G
                                                    Hill Square and The Park

                                                    Allows pedestrian access only through the Members’ Enclosure
Birdcage Enclosure        BCE                       located external to the racecourse at east end of horse stalls and
                                                    racetrack side of the Members’ Reserved Carpark

General Press Room        GPR                       Located on the first level of the Lawn Stand

Racing Press Room         RPR                       Located adjacent to the Mounting Yard

                                                    The Birdcage Press Room is located in the Birdcage Enclosure
Birdcage Press Room       LPR
                                                    (West End)

                                                    Located on ground level under The Grandstand, the Media Centre
Media Centre              G
                                                    is adjacent to the Owners’ and Trainers’ Lounge

Myer Fashions on the
                          FF                        This enclosure is located in The Park
Field Enclosure

The Lifestyle Press Room LPR                        Located in The Park

Mounting Yard             MY                        Located in front of the Members’ Grandstand

Members’ Grandstand
                                                    Allows access to Members’ areas excluding Members
(The Grandstand and       GS
                                                    Only Areas
The Club Stand)

MOUNTING YARD ACCESS:                Media access is limited and a privilege.
                                     For the safety and security of all
The Mounting Yard at Flemington
                                     parties in the Mounting Yard, it is
Racecourse is an area specifically
                                     important that media granted access
designed to accommodate horses,
                                     to this area abide by the applicable
trainers, jockeys, connections and
                                     rules (refer to Media Rules), including
VRC officials.
                                     undertaking a Flemington safety
                                     induction prior to raceday.

                                                      - 21 -
VESTS:
All accredited photographers, film crew     The colour of the vest is dependent on      film crew camera operators and
camera operators and videographers          the media outlet that the accredited        videographers have completed their
will be required to wear a vest supplied    photographer, film crew camera              duties at the end of the four racedays,
by the Media Accreditation Unit.            operator or videographer represents;        the vest can be disposed of and does
                                            their role and areas of access.             not need to be returned. Lost vests will
All vests will be distributed when media                                                not be replaced.
passes are collected prior to raceday       Vests are not required to be returned to
from the Media Accreditation Unit at        the VRC and remain the property of the
Flemington Racecourse Operations.           accredited user. Once photographers,

VEST COLOURS               EXPLANATION

                           To be worn by all non-Mounting Yard Videographer and Photographer personnel, excluding Host
Blue Vest
                           Carnival Broadcaster (Seven Network) and on-course broadcaster (TRP)

Maroon Vest                To be worn by all TRP staff personnel

Red Vest                   To be worn by Host Carnival Broadcaster personnel (Seven Network)

Black Vest                 To be worn by all official VRC photographer personnel

Purple Vest                To be worn by all photographers accredited to the Mounting Yard

Pink Vest                  To be worn by all official race finish photographers

NON-RACEDAY ACCESS:                         • Alexandra Factor, VRC Corporate           If media need to enter the racecourse
                                              Communications Manager:                   with a vehicle, they must visit the
Flemington will be in lockdown from           +61(0) 412 149 669 or                     Flemington Racecourse Operations
Monday 29 October to Wednesday 14             a.factor@vrc.net.au
                                                                                        Office to complete the appropriate
November 2018 (inclusive).
                                            • Emily Morris, VRC Senior Manager          paperwork prior to admitting a vehicle.
Any media wishing to access                   Media and PR:
                                              +61(0) 438 700 297 or                     The Flemington Racecourse Operations
Flemington on a Non-Raceday must
                                              e.morris@vrc.net.au                       Office is located approximately 400
be accompanied by a member of the
                                                                                        metres from Epsom Road on the right
VRC PR team. To arrange access prior        On a Non-Raceday during the lock-           hand side of Flemington Drive.
to the intended visit, contact the          down period, media will need to display
VRC PR team.                                accreditation at all times. Alternatively   While the VRC Media Unit will
                                            the VRC can provide a ‘Day’ pass to         endeavour to facilitate media access,
                                            non-accredited media who will be            requests made in advance are more
                                            required to show identification, which      likely to be accommodated. Please
                                            can be processed at the Media               note, not all areas of Flemington
                                            Accreditation Unit.                         will be accessible.

                                                              - 22 -
MEDIA RULES
The VRC welcomes media outlets from across the globe to its four-day 2018 Melbourne Cup Carnival.
It is a condition of entry that all working media outlets and individuals at the 2018 Melbourne Cup Carnival are accredited
through the official media accreditation process.

All accredited media outlets and each representative working at the 2018 Melbourne Cup Carnival are bound by:

• Flemington Terms and Conditions of Ticketing and Entry (Conditions of Entry)
• Media Accreditation Rules

It is each accredited media outlet’s responsibility to brief each person representing the outlet on the Conditions of Entry and
Media Accreditation Rules in advance of working at the 2018 Melbourne Cup Carnival.

DRESS CoDE

All media must adhere to
VRC Members’ Enclosure dress
regulations when attending the
Melbourne Cup Carnival.
These dress codes apply to all
visiting journalists, freelance writers,
photographers, videographers and
bloggers who want to visit the
Members Enclosure for work
purposes on a Flemington raceday.
Please note, the Racing Press Room
and Birdcage Enclosure are within
the Members Enclosure.

To understand more about the
appropriate dress code, please visit the
website here.

                                                               - 23 -
MEDIA FACILITIES
PRESS ROOMS:                                   3. GENERAL PRESS ROOM (GPR)               HIGH DENSITY WI-FI:
During the Melbourne Cup Carnival              • The GPR is located on the first level   Password protected, free high density
there are four pressrooms available to           of the Lawn Stand.                      Wi-Fi is available in all four press rooms
media. Each pressroom has different                                                      for media granted pressroom access. The
                                               • These facilities are strictly for
levels of access.                                                                        passwords to the media Wi-Fi will be
                                                 authorised media working to
                                                 breaking news deadlines.                posted in all pressrooms. Please note,
1. M
    EDIA CENTRE –                                                                       wireless enabled computers are required
   OPEN TO ALL MEDIA                           • Phone lines and workstations must       to access the wireless network.
                                                 be booked in advance, as part of the
• The Media Centre is located inside             application for media accreditation.
  the racecourse on the ground level                                                     Free public Wi-Fi is also available
  under The Grandstand.                        • The Lexus Melbourne Cup Barrier         throughout Flemington’s permanent
                                                 Draw and Lexus Melbourne Cup            facilities. These include the Hill Stand and
• The Media Services Desk can be                 post-race media conference              the Grandstand as well as the Betting
  found in the Media Centre to                   (invitation only events) will be        Ring, Breezeway, The Park, Birdcage,
  address all media related enquiries.           broadcast live on television screens    Saintly Place and railway platforms. Look
  It is operational from 9.00am on               in the GPR.
  AAMI Victoria Derby Day and Lexus                                                      for flemington wifi to connect.
  Melbourne Cup Day and from                   4. LIFESTYLE PRESS ROOM (LPR)
  10.00am on Kennedy Oaks Day and
  Seppelt Wines Stakes Day.                    • There are two LPRs one located in       ‘FLEMINGTON OFFICIAL RACEDAY
                                                 the Birdcage Enclosure and one in       GUIDE’ MOBILE APP:
2. RACING PRESS ROOM (RPR)                       The Park.
                                                                                         Download the ‘Flemington Official
• The RPR is adjacent to the                   • These facilities are strictly for       Raceday Guide’ app before arriving
  Mounting Yard.                                 authorised lifestyle media working      trackside at Flemington Racecourse and
                                                 to breaking news deadlines.             never miss a thing. The app features an
• This facility is strictly for authorised
  racing media working to breaking             • Workstations must be applied for        interactive racecourse map, what’s on
  news deadlines.                                in advance, as part of the media        from racing to entertainment, video
                                                 accreditation process and will be       highlights, live public transport
• Phone lines and workstations must              divided between the Birdcage and        information, and a planner to set
  be applied for in advance, as part of          The Park.
  the media accreditation process.                                                       reminders for upcoming events. iPhone
                                                                                         users are also able to view racing field
• A printer is available in the RPR.                                                     and odds information, live vision from up
                                               MEDIA CONFERENCES:
• The Lexus Melbourne Cup Barrier                                                        to four channels and a social feed.
                                               Access to the Lexus Melbourne Cup
  Draw and Lexus Melbourne Cup
                                               Barrier Draw and Lexus Melbourne Cup
  post-race media conference
  (invitation only events) will be             post-race media conference is limited     STORAGE LOCKERS:
  broadcast live on television screens         and is by invitation only.
                                                                                         Limited storage lockers are available to
  in the RPR.                                                                            store equipment throughout the day.
                                               To request media access to these
                                               events, please email VRC Corporate        Please apply at the Media Services Desk
                                               Communications Manager, Alexandra         in the Media Centre.
                                               Factor at a.factor@vrc.net.au
                                                                                         TELSTRA SERVICES:
                                                                                         Phone lines and communications
                                                                                         services must be booked as part of the
                                                                                         media accreditation process.

*The app is now available for download from the App Store and Google Play.

                                                                  - 24 -
KEY CoNTACTS

 HELP DESK:
 + 61 (0)3 9371 7194

 MEDIA ACCREDITATION
 ENQUIRIES:
 +61 (0)3 8378 0770
 mediaaccred@vrc.net.au

 MEDIA RELATIONS ENQUIRIES:
 EMILY MORRIS
 VRC Senior Manager Media and PR
 +61 (0)3 8378 0616
 +61 (0)438 700 297
 e.morris@vrc.net.au

 ALEXANDRA FACTOR
 VRC Corporate
 Communications Manager
 +61 (0)3 8378 0729
 +61 (0)412 149 669
 a.factor@vrc.net.au

                                   - 25 -
THE MELBOURNE
 CUP CARNIVAL
    STORY
ABOUT THE MELBOURNE CUP CARNIVAL
The Melbourne Cup Carnival is a              The Melbourne Cup Carnival is held at        Carnival and more than 300,000 people
four-day spectacle that creates an           the heritage-listed and world-renowned       will attend Flemington Racecourse to
atmosphere unparalleled at any               Flemington racecourse in Melbourne,          experience the exciting events.
                                             the events capital of Australia.
other sporting event in Australia.                                                        With a week of world-class thoroughbred
                                             The Lexus Melbourne Cup is the lynchpin      horse racing action intermingled with
While the Melbourne Cup Carnival
                                             of the Melbourne Cup Carnival and has        an exciting array of high profile and
is a racing event at its core, the event
                                             played a principal role in establishing      prestigious on and off-course social and
celebrates all that Melbourne does
                                             Victoria’s Spring Racing Carnival as         business activities, the Carnival provides
best: world-class sport, fashion,
                                             Australia’s major annual sporting, social    businesses with the perfect platform
entertainment and hospitality.
                                             and cultural event.                          to network, build relationships and
At the centre of the Melbourne Cup                                                        entertain clients across a range of
                                             At the height of spring, it is an            relaxed environments.
Carnival is four days of impressive
                                             exhilarating time to be in Melbourne
thoroughbred racing:
                                             with an array of events revolving around     Flemington comes alive every year
• AAMI Victoria Derby Day – Saturday         the Melbourne Cup Carnival such as           for the Carnival and captures the
  3 November 2018                            balls, business functions, champagne         imagination of people nationwide
                                             breakfasts and fashion luncheons to          and beyond.
• Lexus Melbourne Cup Day – Tuesday          be enjoyed.
  6 November 2018                                                                         Visitors from all points of the globe
                                             The Melbourne Cup Carnival contributes       converge on famous Flemington to
• Kennedy Oaks Day – Thursday 8              greatly to the Victorian and Australian      experience the excitement of the
  November 2018
                                             economy, benefitting the tourism,            Melbourne Cup Carnival first-hand.
• Seppelt Wines Stakes Day – Saturday        fashion, retail and hospitality sectors by
  10 November 2018                           creating jobs and injecting millions of
                                             dollars into local businesses.
Every raceday provides its own unique
offering, whether it’s competitive racing,   In 2018, more than $20 million in prize
high fashion or a culinary experience,       money is to be presented to connections
there’s a raceday for everyone.              over the four-day Melbourne Cup

                    The Lexus Melbourne Cup is one of the 15 most
                    recognised sporting events in the world.
                    This prestigious racing event attracts stars from all
                    over the world, both on and off the track.
                    THE HON DANIEL ANDREWS MP – PREMIER OF VICTORIA

                                                                - 27 -
ABOUT THE LEXUS MELBOURNE CUP
‘THE RACE THAT STOPS A NATION’TM

Lexus Melbourne Cup Day                    transcended its origins as a horse race   thoroughfare. The parade also
is a spectacular event and is the          to become a social and cultural           features Myer Fashions on the Field
                                           phenomenon.                               state finalists and ambassadors, as
focal point of the Melbourne
                                                                                     well as Living Legends of the track and
Cup Carnival.                              The event evolved as ‘The Race That       Lexus Melbourne Cup Tour
                                           Stops a Nation’TM when Melbourne Cup      ambassadors who have accompanied
Bringing Australia to a standstill, ‘The   Day became a public holiday for the
Race That Stops a Nation’TM is held at                                               the trophy on its annual global trek.
                                           city in 1875.
Flemington annually on the first                                                     The race attracts runners from all over
Tuesday of November at 3.00pm.             The event continues to be celebrated      Australia and the world – an amazing
                                           around the country with BBQs, parties     feat of horsemanship that pays
There’s nothing like being at              and Cup sweeps and is watched by
Flemington amongst the 100,000-plus                                                  testament to the desire of the world’s
                                           hundreds of millions of people in 163     best trainers to win the $7.3 million
crowd to experience the day that puts      international territories on television
Australia firmly in the international                                                prize money and cement their names
                                           and online with even more people          in history.
sporting spotlight.                        tuning-in on their radios.
Since the first running of the             The Lexus Melbourne Cup brings the
Melbourne Cup in 1861, the event has       city of Melbourne to a standstill with
developed into a social, cultural and      the Lexus Melbourne Cup Parade the
sporting icon for Australia with           day before Australia’s greatest race.
international significance.                Tens of thousands line the streets to
In the 157 years since it was first run,   watch the iconic parade, featuring the
the Lexus Melbourne Cup has                race’s trainers and jockeys, travel
                                           through Melbourne’s central

              There was barely standing room on the lawn and many
              ladies were unable to find a seat for the whole day.
              The Paddock was overcrowded to excess and the Hill was
              simply a mass of human beings. It has reached a stage now
              that almost everyone in Melbourne goes to the Spring racing.
              AUSTRALASIAN NEWSPAPER (1871)

                                                             - 28 -
THE MELBOURNE CUP’S ORIGINS
In the 1880s, Victoria was                 “Every man and woman … who can
experiencing the gold rush and             afford the expense, put away their
many people had flocked to                 other duties to come. They begin to
Melbourne, Bendigo and Ballarat            swarm in by ship and rail a fortnight
                                           before the day, and they swarm thicker
in the hope of finding gold.
                                           and thicker day after day, until all the
In 1861, at the first running of the       vehicles
Melbourne Cup, the race club               of transportation are taxed to their
committee could hardly have envisaged      uttermost to meet the demands of the
the Cup lasting a century and a half and   occasion, and all hotels and lodgings
growing to become a significant part of    are bulging outward because of the
Australia’s social and sporting culture.   pressure from within.

In front of an estimated crowd of          “They come a hundred thousand
4,000 people, Archer became the            strong and they pack the spacious
first winner of the Melbourne Cup.         grounds and grandstands and make a
                                           spectacle such as is never to be seen ...
Within 20 years, Cup Day itself was        elsewhere.”
attracting crowds estimated at
100,000 - a remarkable figure given        “Cup fever” continues to grip the nation
Melbourne’s population at that time        each November and more recently, the
was only 290,000.                          word has spread about the huge prize
                                           money, world-class facilities and
Most notably, American writer              unique event experience offered at
Mark Twain wrote of his visit to the       the Melbourne Cup Carnival with
1895 Melbourne Cup in his book             visitors flocking to Flemington from
‘Following The Equator’:                   all over the world.

                  Nowhere in the world have I encountered a festival
                  of people that has such a magnificent appeal to the
                  whole nation. The Cup astonishes me.
                  MARK TWAIN, AUTHOR
                  AFTER ATTENDING THE 1895 MELBOURNE CUP

                                                             - 29 -
MELBOURNE CUP TIMELINE
YEAR   MILESTONE
       The first Melbourne Cup saw 4,000 people watch NSW horse, Archer claim victory in a race that has become part of
1861   Australia’s social and sporting culture.

       Archer won the hearts of all Australians when he claimed his second consecutive Melbourne Cup. The only other
       horses to win consecutive Cups have been Rain Lover (1968 and 1969), Think Big (1974 and 1975) and most recently,
1862   Makybe Diva (2003, 2004 and 2005). Peter Pan also won two Melbourne Cups with a year separating each victory
       (1932 and 1934).

       Melbourne Cup Day was first declared a holiday for Victorian public servants and bank employees
1865   in 1865.

1866   Melbourne Cup Day was declared a public holiday for all other public and private sector employees.

       In 1875, the Cup was, for the first time, run on the first Tuesday in November instead of a Thursday. The four days
1875   that make up the Melbourne Cup Carnival, have followed this format ever since.

       The largest weight carried by a winner was Carbine in 1890, when he out-slugged 38 rivals, lugging an incredible 65.6
1890   kilos (or 10 stone, 5lbs).

       The people’s champion, Phar Lap, who won the Cup in 1930, will always remain in most Australians’ minds as a
1930   national sporting hero.

1993   The first Northern Hemisphere-trained horse to win was the Irish stayer Vintage Crop in 1993.

2001   Sheila Laxon became the first woman to train a Melbourne Cup winner with Ethereal.

       The VRC recorded the biggest ever attendance in 2003 when 122,736 people watched Makybe Diva win her first
2003   Melbourne Cup.

       Makybe Diva, who won more than $14 million in prize money, wrote herself into racing history in November 2005
2005   when she became the first horse to win three Melbourne Cups.

2006   Japanese trainer Katsuhiko Sumii trained the winner, Delta Blues, and runner-up, Pop Rock.

       Hall of Fame inductee Bart Cummings AM trained Viewed to win his 12th Melbourne Cup, a record that will be
2008   very difficult to beat.

       The year 2010 marked the 150th running of the Melbourne Cup. The VRC celebrated the special occasion with
2010   a range of initiatives in Australia and around the world. Frenchman, Alain de Royer Dupre won the Melbourne Cup
       with Americain.

       Frenchman Mikel Dezangles trained Dunaden to victory, giving the French their second consecutive win in the
2011   Melbourne Cup.

       The VRC celebrated 50 years of Fashions on the Field where the best of international and domestic fashion trends
2012   are showcased to a broad audience.

       In a true display of international dominance, German-trained stayer, Protectionist scored a strong win under the
2014   guidance of British jockey, Ryan Moore.

       Michelle Payne became the first female jockey to win the Melbourne Cup when she rode outsider
2015   Prince of Penzance to victory.

2016   Almandin delivers co-owner Lloyd Williams a record fifth Melbourne Cup.

       Joseph O’Brien, 24, becomes the youngest trainer to win the Melbourne Cup, with Rekindling securing a record sixth
2017   Cup for co-owner Lloyd Williams.

                                                         - 30 -
THE CARNIVAL’S
INTERNATIONAL APPEAL
In 1993 the Melbourne Cup           In 2006, the international stamp on the
Carnival changed forever. The       Cup was affirmed when two Japanese
Irish-trained Vintage Crop became   owned and trained horses – Delta
the first Northern Hemisphere       Blues and Pop Rock – scored a
trained horse to win the            memorable quinella, while 2011 saw
                                    the French snare our beloved Cup for
Melbourne Cup. Charismatic
                                    the second consecutive time with
trainer Dermot Weld had             impressive stayer Dunaden.
conquered racing’s ‘Everest’ and
prompted an annual invasion of      Across the four days of the
the world’s best staying horses     2014 Melbourne Cup Carnival,
looking to write their              31 internationally trained horses
own chapter in racing folklore.     competed in races, marking an 83 per
Weld now returns regularly to       cent increase on the previous year.
Flemington each November and in     The 2014 Melbourne Cup
2002 scored his second Melbourne    was a true display of international
Cup win with Media Puzzle.          dominance with 10 internationally
                                    trained horses representing five
                                    countries competing to claim the
                                    $6.2 million prize money. The German-
                                    trained stayer, Protectionist scored a
                                    strong win under the guidance of
                                    British jockey, Ryan Moore.

                                    In 2017, 22 internationally-trained
                                    horses were entered in races during the
                                    Melbourne Cup Carnival.

                                    A host of international champion
                                    stayers are landing in Melbourne again
                                    this spring to attempt to take one of
                                    the greatest crowns in international
                                    racing.

                                                     - 31 -
THE ILLUSTRIOUS TROPHY
The 2018 Lexus Melbourne Cup                and it takes 250 hours to produce. The
offers an impressive $7.3 million           timber base of the Lexus Melbourne
in prize money and trophies,                Cup is hand turned from Australian
making it the richest handicap              jarrah and is the traditional base for
horse race in the world and one             every Melbourne Cup.
of the richest prizes in Australian         There are also two $15,000 miniature
sport.                                      gold Cup trophies presented to the
                                            winning trainer and jockey, the latter
As a part of the prize pool, the winning
                                            also receiving a $5,000 trophy of the
horse owners receive an 18 carat gold
                                            mounted gold-plated Harry White
trophy, valued at $200,000.
                                            Whip. The horse’s strapper receives the
The Lexus Melbourne Cup trophy is           Tommy Woodcock Trophy, valued at
known as the “Loving Cup” with its          $7,500, named after the strapper to the
three-handled design symbolising the        legendary Phar Lap, winner of the 1930
relationship between the winning            Melbourne Cup. The breeder of the
jockey, trainer and owner.                  winner also receives a $7,500 trophy.

From 2016, the VRC commissioned ABC         The fascinating evolution of the Cup
Bullion to manufacture the Lexus            trophy from the inception of the
Melbourne Cup, using gold that has          Melbourne Cup race in 1861 is
been mined, refined, and crafted            reflective of a people determined to
wholly in Australia for the first time in   develop a symbol reflective of a
the race’s 156-year history. This sees      developing nation.
the trophy’s 44 pieces hand welded

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YEAR        MELBOURNE CUP TROPHY

1861        A trophy was not awarded. Archer’s owner received a hand-beaten gold watch.

            The first year a trophy was awarded. Manufactured in England it was an elaborate silver bowl on a stand with
1865        a narrow neck reinforced with two ornate handles and topped with a horse and rider.

            A silver trophy from England displays Alexander Taming the Horse, the engraved name of the winning horse
1867        and a figure of a winged female.

            The first gold cup trophy manufactured in Victoria was created in an etruscan shape with two handles.
            One side depicted a picture of a horse race with the grandstand and hill of Flemington in the background.
1876        The opposite side, inscribed on a crimson enamelled garter, featured the words “Melbourne Cup 1876” and the
            name of the winning horse.

1888        Three silver horses on a silver plated base.

1889        Controversy surrounded the silver “tea and coffee service” reputed to have been unacceptable as a trophy.

            A trophy measuring two feet in length and 15 inches high of a draped figure of Victory, standing on a pedestal,
1891        holding out an olive wreath to a jockey upon his horse.

From 1894   Trophies were not awarded as the economic depression engulfed the nation, however, the Melbourne Cup
to 1898     continued to run at Flemington.

1908        Three feet long plaque of an embossed silver galloping horse, that some people thought resembled a greyhound.

1909        A silver centrepiece was awarded as a trophy.

            This was the last year the Melbourne Cup trophy was made in England. It had a long base with a horse on each
1914        end facing out and a chalice cup in the centre.

1915        A large rose bowl trophy that was made in Australia.

1919        The current trophy design was awarded for the first time.

            The year that the great Phar Lap claimed Melbourne Cup victory. Between 1930 and 2010 the size of the Cup was
1930        reduced, which started as a result of the Great Depression, impacting the Club’s budget.

1980        From 1980 to 2015, the VRC commissioned Hardy Brothers Jewellers to craft the Melbourne Cup.

2009        The 2009 Melbourne Cup trophy is valued at $125,000 and weighs 2.97kgs.

            The trophy returns to its design zenith of the Cup won by the legendary Phar Lap. The Cup is now valued
2010        at $150,000 and weighs almost 4kg.

            The Melbourne Cup trophy is now valued at a record $175,000, due to the rising price of gold.
2011        The Cup is given a permanent home in the Flemington Heritage Centre, a year-round tourist attraction.

            ABC Bullion is selected to manufacture the Melbourne Cup. The trophy’s 44 pieces are hand welded and it takes
2016        250 hours to produce. The timber base of the Melbourne Cup is hand turned from Australian jarrah and is the
            traditional base for every Melbourne Cup.

2017        The Melbourne Cup trophy increases in value to a record $200,000

                                                            - 33 -
THE LEXUS MELBOURNE CUP TOUR
Since 2003, the Lexus Melbourne             councils, schools, hospitals, aged-care   Living up to its status as the ‘People’s
Cup Tour has provided thousands             and racing groups in events to raise      Cup’, the Lexus Melbourne Cup Tour
of rural, regional and                      funds for local causes.                   once again engaged in many
metropolitan communities across                                                       community events, including street
                                            The 2018 Lexus Melbourne Cup visited      parades, civic receptions, charity
the globe a chance to experience            a record 37 destinations this year        dinners, community barbeques and
the magic of the $200,000 trophy.           across Australia, New Zealand, and for    cocktail parties.
                                            the first time, the United Kingdom,
Over the past 16 years, the 18 carat
                                            Ireland and South Korea.
gold Lexus Melbourne Cup has
travelled more than half a million          As well as visiting international
kilometres and visited more than 400        destinations, this year’s Tour also
destinations.                               celebrated its Australian roots,
                                            travelling across the nation to some
The Tour celebrates the heroes and
                                            of our most famous locations – the
stories intrinsically linked to the VRC’s
                                            Birdsville Races; the sandy shores of
158-year old Melbourne Cup and its
                                            Mission Beach; and for the first time,
contribution to the nation’s social,
                                            travelling across the Nullarbor Plain
sporting and racing culture. It visits
                                            by train.
various destinations in an effort to
unite communities by engaging

                                                             - 34 -
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