2018 Newlywed Report

2018 Newlywed Report
2018
2018 Newlywed Report




      Lenaig Delisle Photo   1
2018 Newlywed Report
4    ENGAGEMENT
                                                                                                   Planning the Proposal
                                 INTRODUCTION
                                                                                                   Purchasing the Ring
    No two weddings are alike, which is what keeps the wedding industry so fascinating             Popular Dates to Pop the Question
    year after year. From celebratory hashtags and social media announcements (86
    percent of couples do this), to mixed-gender wedding parties and the inclusion of              Sharing the News
    local food, it’s no surprise that personalization is the one constant theme. In this           Average Engagement Length
    year’s Newlywed Report, you’ll notice a continued shift in the traditional wedding
    season (hint: it’s moved from summer to fall!) and how couples are relying on                  Most Popular Wedding Dates
    technology from the engagement through their wedding day. Planning is also
    starting earlier than ever before, as you’ll see three-in-four Millennials are starting
    to do so before they even get engaged.                                                    8    PLANNING
    With nearly 18,000 respondents, WeddingWire gives you the truest look into modern              Importance of Online Resources
    day engagements and wedding planning – along with other interesting nuances                    Role of Technology
    like financial habits (one-in-four Millennials don’t pay a dime for their wedding) and
    more prominent celebrations for LGBTQ couples (with an increase in guest size and              Finding the Vendor Team
    parents’ financial contributions) since the Supreme Court ruled in favor of
    same-sex marriage nationwide. Find out all this and more in WeddingWire’s 2018
    Newlywed Report!
                                                                                              10   COUPLES
                      Lauren Goodson                         Kirsten Francis                       Who They Are
                      Director of Insights                   Manager of Insights                   Who's Included in the Wedding Party
                      WeddingWire                            WeddingWire
                                                                                                   Differences Among Couples


                                                                                              12   WEDDING TIMELINE
                                                                                                   Timeline
                                 METHODOLOGY
                                                                                                   Wedding Day Traditions
    The 2018 Newlywed Report is primarily based on WeddingWire's Newlywed                          Adding a Personal Touch
    Survey – the largest survey of 2017 weddings in the industry (N=17,862). The data
    is collected from WeddingWire’s annual Newlywed Survey distributed to
    WeddingWire.com couples married between January 1st and December 31st, 2017.
    Respondents represent couples from all over the country with various ethnicities,         14   COST
    income levels, race, age, sexual orientation and gender identity. To provide the
    most comprehensive view of research collected, WeddingWire has also included                   Average Wedding Cost
    findings from ad hoc studies conducted in 2017, as well as behavioral data                     Who's Paying for the Wedding
    analyzed by the company’s own team of data scientists. In a typical year,
    WeddingWire conducts research with more than 150,000 US brides, grooms,                        Evolution of LGBTQ Weddings
    guests and wedding professionals.                                                              Average Wedding Cost by Category
                                                                                                   Average Wedding Cost in 25 Largest Metro Area Markets


2                                                                                                                                                          3
4    ENGAGEMENT
                                                                                                   Planning the Proposal
                                 INTRODUCTION
                                                                                                   Purchasing the Ring
    No two weddings are alike, which is what keeps the wedding industry so fascinating             Popular Dates to Pop the Question
    year after year. From celebratory hashtags and social media announcements (86
    percent of couples do this), to mixed-gender wedding parties and the inclusion of              Sharing the News
    local food, it’s no surprise that personalization is the one constant theme. In this           Average Engagement Length
    year’s Newlywed Report, you’ll notice a continued shift in the traditional wedding
    season (hint: it’s moved from summer to fall!) and how couples are relying on                  Most Popular Wedding Dates
    technology from the engagement through their wedding day. Planning is also
    starting earlier than ever before, as you’ll see three-in-four Millennials are starting
    to do so before they even get engaged.                                                    8    PLANNING
    With nearly 18,000 respondents, WeddingWire gives you the truest look into modern              Importance of Online Resources
    day engagements and wedding planning – along with other interesting nuances                    Role of Technology
    like financial habits (one-in-four Millennials don’t pay a dime for their wedding) and
    more prominent celebrations for LGBTQ couples (with an increase in guest size and              Finding the Vendor Team
    parents’ financial contributions) since the Supreme Court ruled in favor of
    same-sex marriage nationwide. Find out all this and more in WeddingWire’s 2018
    Newlywed Report!
                                                                                              10   COUPLES
                      Lauren Goodson                         Kirsten Francis                       Who They Are
                      Director of Insights                   Manager of Insights                   Who's Included in the Wedding Party
                      WeddingWire                            WeddingWire
                                                                                                   Differences Among Couples


                                                                                              12   WEDDING TIMELINE
                                                                                                   Timeline
                                 METHODOLOGY
                                                                                                   Wedding Day Traditions
    The 2018 Newlywed Report is primarily based on WeddingWire's Newlywed                          Adding a Personal Touch
    Survey – the largest survey of 2017 weddings in the industry (N=17,862). The data
    is collected from WeddingWire’s annual Newlywed Survey distributed to
    WeddingWire.com couples married between January 1st and December 31st, 2017.
    Respondents represent couples from all over the country with various ethnicities,         14   COST
    income levels, race, age, sexual orientation and gender identity. To provide the
    most comprehensive view of research collected, WeddingWire has also included                   Average Wedding Cost
    findings from ad hoc studies conducted in 2017, as well as behavioral data                     Who's Paying for the Wedding
    analyzed by the company’s own team of data scientists. In a typical year,
    WeddingWire conducts research with more than 150,000 US brides, grooms,                        Evolution of LGBTQ Weddings
    guests and wedding professionals.                                                              Average Wedding Cost by Category
                                                                                                   Average Wedding Cost in 25 Largest Metro Area Markets


2                                                                                                                                                          3
ENGAGEMENT                                                       PLANNING                                   COUPLES                                   WEDDING TIMELINE                                                     COST




ENGAGEMENT                                                                                                                 PURCHASING THE RING
                                                                                                                           Given the average cost of an engagement ring is
                                                                                                                           $5,000, it’s no surprise that 1 in 3 show their partner

PLANNING THE PROPOSAL
                                                                                                                           the ring/style they like and nearly 50% pick out the
                                                                                                                           ring together. The majority of purchasers look at 2-7
                                                                                                                                                                                                                            $5000
                                                                                                                           rings in-person before making the final decision.
                                                                                                                                                                                                                               AV E R AG E C O S T
Seventy-two percent of Millennials feel pressured to make their proposal highly
unique (vs. 45% Gen X). While data shows they are more inclined then Gen X to                                              POPULAR FEMALE RING STYLES:

involve others in their proposal plans, Millennials continue to honor certain
timeless proposal traditions:
                                                                                                                                                                74%             DIAMOND                              50%    1 - 2 C A R AT S


                                                                                                                                                                53%             H A LO S E T T I N G                 23%    ROUND BRILLANT


                                                                                                                           PURCHASED FROM:



             68%                                           72%                                         82%                                63%                                                    31%                                    5%
         Plan the proposal                                Ask for parents'                         Get on one knee                        B R I C K- A N D - M O R TA R                          ONLINE                                 H E I R LO O M
           ahead of time                                     blessing                              for the proposal

       P R O P O S A L P L A N S I N V O LV I N G OT H E R S ( M I L L E N N I A L S V S . G E N X )                       POPULAR DATES TO POP THE QUESTION
                                                                                                                           When it comes to proposals, “will you marry me” is becoming                                                          38%
               T E L L F R I E N D S A N D FA M I LY         MILLENNIALS                                       56%         a familiar refrain during the holiday season. In fact, Christmas                                        O F E N G AG E M E N T S
                 ABOUT PROPOSAL PLANS                                 GEN X                              38%               Day is the most popular day of the year to pop the question,                                            HAPPEN DURING
                                                                                                                           with Christmas Eve rounding out the top 3.                                                              " E N G AG E M E N T S E A S O N "
              I N V I T E F R I E N D S A N D FA M I LY      MILLENNIALS                                25%
                     TO W I T N E S S P R O P O S A L                 GEN X                        17%                                                                                JAN
                                                                                                                                    E N G AG E M E N T                                           FE
                                                                                                                                                                                                       B                      TO P 5 E N G AG E M E N T
                                                                                                                                                                       C               7%
                                                                                                                                                                    DE
                                                                                                                                    BY M O N T H                                                 8%                           DAT E S O F 2 0 1 7
                S E C R E T LY H A D P R O P O S A L         MILLENNIALS                               20%
                                                                                                                                                                           6%




                                                                                                                                                                                                                M
                                                                                                                                                                                                                AR
             P H OTO G R A P H E D / R E C O R D E D




                                                                                                                                                                     1
                                                                      GEN X                 12%




                                                                                                                                                                                                           7%
                                                                                                                                                                                                                               1      C H R I S T M A S DAY




                                                                                                                                                                                                                     AP R
                                                                                                        22%




                                                                                                                                                         NOV
                P L A N N E D A C E L E B R AT I O N         MILLENNIALS




                                                                                                                                                               7%




                                                                                                                                                                                                                8%
                                                                                                                                                                                                                               2      VA L E N T I N E ' S DAY
                                                                                                                                E N G AG E M E N T
  I M M E D I AT E LY A F T E R T H E P R O P O S A L                 GEN X                 13%                                    SEASON
                                                                                                                                                                                                                               3      CHRISTMAS EVE




                                                                                                                                                                7%
                                                                                                                                                         OC T




                                                                                                                                                                                                                9%
                                                                                                                                                                                                                     MAY
                                                                                                                                                                                                                               4      N E W Y E A R ' S DAY
                                                                  of Millennials start planning for

                                                                                                                                                                     %
                                                75%
                           NO RING,                                                                                                                                      8                            7%

                                                                                                                                                                EP
                        NO PROBLEM!                               their wedding prior to the proposal.                                                                                                                         5      NEW YEAR'S EVE




                                                                                                                                                                                                                J
                                                                                                                                                                     S          8%       9%                UN

                                                                                                                                                                             AUG          JU L

   4                                             Gen X: 1961-1981, Millennials: 1982-1996                                                                                                                                                                 5
ENGAGEMENT                                                       PLANNING                                   COUPLES                                   WEDDING TIMELINE                                                     COST




ENGAGEMENT                                                                                                                 PURCHASING THE RING
                                                                                                                           Given the average cost of an engagement ring is
                                                                                                                           $5,000, it’s no surprise that 1 in 3 show their partner

PLANNING THE PROPOSAL
                                                                                                                           the ring/style they like and nearly 50% pick out the
                                                                                                                           ring together. The majority of purchasers look at 2-7
                                                                                                                                                                                                                            $5000
                                                                                                                           rings in-person before making the final decision.
                                                                                                                                                                                                                               AV E R AG E C O S T
Seventy-two percent of Millennials feel pressured to make their proposal highly
unique (vs. 45% Gen X). While data shows they are more inclined then Gen X to                                              POPULAR FEMALE RING STYLES:

involve others in their proposal plans, Millennials continue to honor certain
timeless proposal traditions:
                                                                                                                                                                74%             DIAMOND                              50%    1 - 2 C A R AT S


                                                                                                                                                                53%             H A LO S E T T I N G                 23%    ROUND BRILLANT


                                                                                                                           PURCHASED FROM:



             68%                                           72%                                         82%                                63%                                                    31%                                    5%
         Plan the proposal                                Ask for parents'                         Get on one knee                        B R I C K- A N D - M O R TA R                          ONLINE                                 H E I R LO O M
           ahead of time                                     blessing                              for the proposal

       P R O P O S A L P L A N S I N V O LV I N G OT H E R S ( M I L L E N N I A L S V S . G E N X )                       POPULAR DATES TO POP THE QUESTION
                                                                                                                           When it comes to proposals, “will you marry me” is becoming                                                          38%
               T E L L F R I E N D S A N D FA M I LY         MILLENNIALS                                       56%         a familiar refrain during the holiday season. In fact, Christmas                                        O F E N G AG E M E N T S
                 ABOUT PROPOSAL PLANS                                 GEN X                              38%               Day is the most popular day of the year to pop the question,                                            HAPPEN DURING
                                                                                                                           with Christmas Eve rounding out the top 3.                                                              " E N G AG E M E N T S E A S O N "
              I N V I T E F R I E N D S A N D FA M I LY      MILLENNIALS                                25%
                     TO W I T N E S S P R O P O S A L                 GEN X                        17%                                                                                JAN
                                                                                                                                    E N G AG E M E N T                                           FE
                                                                                                                                                                                                       B                      TO P 5 E N G AG E M E N T
                                                                                                                                                                       C               7%
                                                                                                                                                                    DE
                                                                                                                                    BY M O N T H                                                 8%                           DAT E S O F 2 0 1 7
                S E C R E T LY H A D P R O P O S A L         MILLENNIALS                               20%
                                                                                                                                                                           6%




                                                                                                                                                                                                                M
                                                                                                                                                                                                                AR
             P H OTO G R A P H E D / R E C O R D E D




                                                                                                                                                                     1
                                                                      GEN X                 12%




                                                                                                                                                                                                           7%
                                                                                                                                                                                                                               1      C H R I S T M A S DAY




                                                                                                                                                                                                                     AP R
                                                                                                        22%




                                                                                                                                                         NOV
                P L A N N E D A C E L E B R AT I O N         MILLENNIALS




                                                                                                                                                               7%




                                                                                                                                                                                                                8%
                                                                                                                                                                                                                               2      VA L E N T I N E ' S DAY
                                                                                                                                E N G AG E M E N T
  I M M E D I AT E LY A F T E R T H E P R O P O S A L                 GEN X                 13%                                    SEASON
                                                                                                                                                                                                                               3      CHRISTMAS EVE




                                                                                                                                                                7%
                                                                                                                                                         OC T




                                                                                                                                                                                                                9%
                                                                                                                                                                                                                     MAY
                                                                                                                                                                                                                               4      N E W Y E A R ' S DAY
                                                                  of Millennials start planning for

                                                                                                                                                                     %
                                                75%
                           NO RING,                                                                                                                                      8                            7%

                                                                                                                                                                EP
                        NO PROBLEM!                               their wedding prior to the proposal.                                                                                                                         5      NEW YEAR'S EVE




                                                                                                                                                                                                                J
                                                                                                                                                                     S          8%       9%                UN

                                                                                                                                                                             AUG          JU L

   4                                             Gen X: 1961-1981, Millennials: 1982-1996                                                                                                                                                                 5
ENGAGEMENT                               PLANNING                                                 COUP



                          SHARING THE NEWS
                          For years, engagement parties were meant as the stage
                          to announce an engagement to family and friends;
                          nowadays, 86% of couples turn to social media to spread
                          the news – majority within a few hours of getting engaged!

  1 IN 4                  WHERE COUPLES POST THE NEWS

 C O U P L E S H AV E
A N E N G AG E M E N T
        PA R T Y                 76%                 35%                                     12%
                                 FAC E B O O K         I N S TAG R A M                       TWITTER




                   2      IN    3                                                10%
      couples announce their news                             of parents find out about
      on social media immediately                            their kid's engagement via
          or within a few hours                                      social media


AVERAGE ENGAGEMENT LENGTH
                                                                   E N G AG E M E N T L E N G T H
Forty-one percent of couples are engaged
for 10 – 15 months, with the average
engagement lasting 13 months.
                                                 28%                                     0
                                                                                             t
                                                                                                      31%
                                                                  HS
                                                                                             o
                                                              T




                                                                                                 9
                                                            ON




                                                                       AV E R AG E
                                                                                                 MO
                                                       16+ M




                                                                                                   NTHS




                         15   MONTHS                                    13
                                                                       MONTHS
   Those who get engaged on Valentine's
    Day are likely to have a longer than                          10
                                                                                         S
                                                                       TO
          average engagement.                                               15 M O NTH


                                                                            41%
  6
ENGAGEMENT                               PLANNING                                                 COUPLES                               WEDDING TIMELINE                               COST



                          SHARING THE NEWS                                                                      MOST POPULAR WEDDING DATES                                                   WEDDING MONTH
                                                                                                                                                                                             DISTRIBUTION
                          For years, engagement parties were meant as the stage                                 Couples are quick to pick a wedding date post
                          to announce an engagement to family and friends;                                      engagement, with 72% of weddings occurring                             2%       JA N UA R Y
                          nowadays, 86% of couples turn to social media to spread                               between May - October. While historically spring
                          the news – majority within a few hours of getting engaged!                            was peak wedding season, data shows a shift
                                                                                                                towards fall months.
                                                                                                                                                                                       3%       F E B R UA R Y

  1 IN 4                  WHERE COUPLES POST THE NEWS
                                                                                                                                                                                       5%       MARCH
 C O U P L E S H AV E                                                                                                                 WEDDING SEASONALITY

A N E N G AG E M E N T
                                 76%                 35%                                     12%                                                                                       7%       APRIL
        PA R T Y
                                 FAC E B O O K         I N S TAG R A M                       TWITTER
                                                                                                                                          23%              SPRING                     11%       M AY



                                                                                                                                                                                     12%        JUNE


                   2      IN    3                                                 10%                                                     30%              SUMMER                      8%       J U LY


      couples announce their news                             of parents find out about                                                                                              10%        AU G U S T
      on social media immediately                            their kid's engagement via
          or within a few hours                                      social media
                                                                                                                                          38%              FA L L                    15%        SEPTEMBER


AVERAGE ENGAGEMENT LENGTH                                                                                                                                                            16%        O C TO B E R
                                                                   E N G AG E M E N T L E N G T H
Forty-one percent of couples are engaged
                                                                                                                                                                                       7%
for 10 – 16 months, with the average
engagement lasting 13 months.
                                                                                                                                            9%             WINTER
                                                                                                                                                                                                NOVEMBER

                                                 28%                                     0            31%
                                                                  HS
                                                                                             t
                                                                                                                                                                                       4%       DECEMBER
                                                                                             o
                                                              T




                                                                                                 9
                                                            ON




                                                                       AV E R AG E
                                                                                                 MO
                                                       16+ M




                                                                                                   NTHS




                                                                        13
                                                                                                                       TO P 5 W E D D I N G DAT E S O F 2 0 1 7
                                                                                                                       (IN ORDER)


                         15   MONTHS

                                                                       MONTHS
   Those who get engaged on Valentine's                                                                             O C TO B E R           O C TO B E R           SEPTEMBER   O C TO B E R         NOVEMBER
    Day are likely to have a longer than                          10
          average engagement.
                                                                       TO
                                                                            15 M O NT   HS
                                                                                                                        7                     14                    30          21                       11
                                                                            41%
  6                                                                                                                                                                                                              7
ENGAGEMENT                                                    PLANNING                                                         COUPLES                                WEDDING TIMELINE                                        COST




PLANNING                                                                                                                                      FINDING THE VENDOR TEAM
                                                                                                                                              Couples hire 13 vendors on average for their wedding day and depend on
                                                                                                                                              wedding-related websites (65%) and social media for vendor discovery and research.
                                                                                                                                              Couples rely predominately on price and availability followed by recommendations
                                                                                                                                              and online reviews when deciding who to book.
IMPORTANCE OF ONLINE RESOURCES                                                                                                                                                                                               SEQUENCE OF VENDOR
                                                                                                                                                                                                                             R E S E A R C H ( M O N T H S TO W E D )
                                                                                                                                              TO P V E N D O R S H I R E D
Setting budgets, finding vendors and knowing you’re on the right track are some
of the biggest challenges couples face while planning for their wedding day.                                                                                                                                           VENUE                                  11.1
Fortunately, the majority of today’s planning is done online where couples utilize
an array of planning tools (think: checklists and budget trackers) to help manage
                                                                                                                                                         86%                       80%                   75%           WEDDING PLANNING                      10.0
                                                                                                                                               P H OTO G R A P H Y              VENUE               HAIR + MAKEUP
the process.                                                                                                                                                                                                           C AT E R I N G                          9.1
                                                                                     TO P 5 B I G G E S T C H A L L E N G E S

                                                                                                                                                        74%                       71%                    70%           P H OTO G R A P H Y                     9.1
                                              42%                                           DETERMINING BUDGET
                                                                                            AND GUEST SIZE                                    WEDDING DRESS                    F LO W E R S         WEDDING CAKE

 83%                                          O N M O B I L E / TA B L E T
                                                                                            MAKING DECISIONS
                                                                                                                                                                                                                       DRESS


                                                                                                                                                                                                                       DJ
                                                                                                                                                                                                                                                              8.6
                                                                                                                                                                                                                                                              8.4
OF PLANNING IS                                41%                                           K E E P I N G T R AC K O F E X P E N S E S

                                                                                                                                              While Pinterest and Facebook are the social media
                                                                                                                                                                                                                       BAND                                   8.3
 DONE ONLINE                                  O N D E S K TO P                              K N OW I N G YO U ' R E O N T H E
                                                                                            R I G H T T R AC K W I T H P L A N N I N G
                                                                                                                                              sites most frequently used for wedding                                   VIDEOGRAPHY                            8.3
                                                                                                                                              planning, couples utilize Pinterest 2X more than any
                                                                                            FINDING VENDORS                                   other social channel for inspiration.                                    F LO W E R S                           7.6
ROLE OF TECHNOLOGY                                                                                                                                                                                                     OFFICIANT                              6.5
                                                                                                                                              SOCIAL MEDIA USED DURING PLANNING
Couples rely on technology throughout the entire wedding journey - from                                                                                                                                                CEREMONY MUSIC                         6.2
sending invites to communicating with guests and posting photos. However,
                                                                                                                                                 PINTEREST                                              69%
when it comes to the big day, 1 in 4 couples ask their guests to ‘unplug’ so not                                                                                                                                       WEDDING CAKE                            5.1
to distract from the nuptials.                                                                                                                   FAC E B O O K                                       60%
                                                                                                                                                                                                                       E V E N T R E N TA L S +
                                                                                                                                                                                                                                                              3.8
                                                                                                                                                I N S TAG R A M                               44%                     P H OTO B O OT H S


                  36%                                            62%                                    52%
                                                                                                                             

                                                                                                                                                                                                                                                              3.4
                                                                                                                         D O W N LOA D
                                                                                                                            HERE!
                                                                                                                                                    YO U T U B E                             42%                      I N V I TAT I O N S


         SEND ONLINE                                 C R E AT E A W E D D I N G                    USE A WEDDING                                     TWITTER                       29%                                REHEARSAL DINNER
                                                                                                                                                                                                                                                              3.3
       S AV E - T H E - DAT E S                             WEBSITE                                PLANNING APP                                                                                                        LO C AT I O N
                                                                                                                                                 S N A P C H AT                  27%
                                                                                                                                                                                                                       B E AU T Y + H E A LT H                3.2
                                         19%                                         54%                                                             64%                        54%                     23%            T R A N S P O R TAT I O N               1.9
                                                                                                                                               use Pinterest to            use Facebook to        use Instagram to
                                    SET UP A                                   G E N E R AT E A
                                                                                                                                                find inspiration         learn about vendors    follow vendors' work
                                                                                                                                                                                                                       FAV O R S + G I F T S                   1.9
                                  G R O U P C H AT                         W E D D I N G H A S H TAG

   8                                                                                                                                                                                                                                                           9
ENGAGEMENT                                                    PLANNING                                                         COUPLES                                WEDDING TIMELINE                                        COST




PLANNING                                                                                                                                      FINDING THE VENDOR TEAM
                                                                                                                                              Couples hire 13 vendors on average for their wedding day and depend on
                                                                                                                                              wedding-related websites (65%) and social media for vendor discovery and research.
                                                                                                                                              Couples rely predominately on price and availability followed by recommendations
                                                                                                                                              and online reviews when deciding who to book.
IMPORTANCE OF ONLINE RESOURCES                                                                                                                                                                                               SEQUENCE OF VENDOR
                                                                                                                                                                                                                             R E S E A R C H ( M O N T H S TO W E D )
                                                                                                                                              TO P V E N D O R S H I R E D
Setting budgets, finding vendors and knowing you’re on the right track are some
of the biggest challenges couples face while planning for their wedding day.                                                                                                                                           VENUE                                  11.1
Fortunately, the majority of today’s planning is done online where couples utilize
an array of planning tools (think: checklists and budget trackers) to help manage
                                                                                                                                                         86%                       80%                   75%           WEDDING PLANNING                      10.0
                                                                                                                                               P H OTO G R A P H Y              VENUE               HAIR + MAKEUP
the process.                                                                                                                                                                                                           C AT E R I N G                          9.1
                                                                                     TO P 5 B I G G E S T C H A L L E N G E S

                                                                                                                                                        74%                       71%                    70%           P H OTO G R A P H Y                     9.1
                                              42%                                           DETERMINING BUDGET
                                                                                            AND GUEST SIZE                                    WEDDING DRESS                    F LO W E R S         WEDDING CAKE

 83%                                          O N M O B I L E / TA B L E T
                                                                                            MAKING DECISIONS
                                                                                                                                                                                                                       DRESS


                                                                                                                                                                                                                       DJ
                                                                                                                                                                                                                                                              8.6
                                                                                                                                                                                                                                                              8.4
OF PLANNING IS                                41%                                           K E E P I N G T R AC K O F E X P E N S E S

                                                                                                                                              While Pinterest and Facebook are the social media
                                                                                                                                                                                                                       BAND                                   8.3
 DONE ONLINE                                  O N D E S K TO P                              K N OW I N G YO U ' R E O N T H E
                                                                                            R I G H T T R AC K W I T H P L A N N I N G
                                                                                                                                              sites most frequently used for wedding                                   VIDEOGRAPHY                            8.3
                                                                                                                                              planning, couples utilize Pinterest 2X more than any
                                                                                            FINDING VENDORS                                   other social channel for inspiration.                                    F LO W E R S                           7.6
ROLE OF TECHNOLOGY                                                                                                                                                                                                     OFFICIANT                              6.5
                                                                                                                                              SOCIAL MEDIA USED DURING PLANNING
Couples rely on technology throughout the entire wedding journey - from                                                                                                                                                CEREMONY MUSIC                         6.2
sending invites to communicating with guests and posting photos. However,
                                                                                                                                                 PINTEREST                                              69%
when it comes to the big day, 1 in 4 couples ask their guests to ‘unplug’ so not                                                                                                                                       WEDDING CAKE                            5.1
to distract from the nuptials.                                                                                                                   FAC E B O O K                                       60%
                                                                                                                                                                                                                       E V E N T R E N TA L S +
                                                                                                                                                                                                                                                              3.8
                                                                                                                                                I N S TAG R A M                               44%                     P H OTO B O OT H S


                  36%                                            62%                                    52%
                                                                                                                             

                                                                                                                                                                                                                                                              3.4
                                                                                                                         D O W N LOA D
                                                                                                                            HERE!
                                                                                                                                                    YO U T U B E                             42%                      I N V I TAT I O N S


         SEND ONLINE                                 C R E AT E A W E D D I N G                    USE A WEDDING                                     TWITTER                       29%                                REHEARSAL DINNER
                                                                                                                                                                                                                                                              3.3
       S AV E - T H E - DAT E S                             WEBSITE                                PLANNING APP                                                                                                        LO C AT I O N
                                                                                                                                                 S N A P C H AT                  27%
                                                                                                                                                                                                                       B E AU T Y + H E A LT H                3.2
                                         19%                                         54%                                                             64%                        54%                     23%            T R A N S P O R TAT I O N               1.9
                                                                                                                                               use Pinterest to            use Facebook to        use Instagram to
                                    SET UP A                                   G E N E R AT E A
                                                                                                                                                find inspiration         learn about vendors    follow vendors' work
                                                                                                                                                                                                                       FAV O R S + G I F T S                   1.9
                                  G R O U P C H AT                         W E D D I N G H A S H TAG

   8                                                                                                                                                                                                                                                           9
ENGAGEMENT                                               PLANNING                                                COUPLES                                          WEDDING TIMELINE                                                              COST




COUPLES                                                                                                                          DIFFERENCES AMONG COUPLES
                                                                                                                                 Although no two couples are alike, there are unique nuances to be found amid
                                                                                                                                 newlyweds of similar backgrounds. For instance, when compared to all couples,
                                                                                                                                 Asian couples tend to invite more guests to their weddings, LGBTQ couples are
WHO THEY ARE                                                                                                                     more likely to live with their partner prior to getting married and Gen X are less
                                                                                                                                 likely to spend the night before their wedding apart.
The average age of today’s marrying couple is 32. With a new generation
redefining cultural and societal norms, we’re seeing dynamics, such as interracial
                                                                                                                                                                                                                           # OF          LIVED WITH        ASKED     SPENT NIGH T
marriage, grow in acceptance. According to PEW Research Center, there has                                                                 TO DAY ' S C O U P L E S
                                                                                                                                                                                                      AVERAGE           WEDDING           PARTNER           FO R        APART
                                                                                                                                                                                    AVERAGE             # OF              PARTY           PRIO R TO       PARENTS      BEFO RE
been a 5X increase since the legalization of interracial marriage 50 years ago.1                                                          ( BY T H E N U M B E R S )                  AGE              GU ESTS          M EM BERS         M ARRIAGE       BLESSING     WEDDING

Today, 19% of all WeddingWire couples identify as having an interracial marriage.
                                                                                                                                     ALL COUPLES                                      32               127                  9             79%             67%          71%
           33                      31                        56%                     I N T E R M A R R I E D N E W LY W E D S

  AV E R AG E AG E      AV E R AG E AG E             P L A N TO B U Y A
 OF THE GROOMS          OF THE BRIDES                 HOME WITHIN
                                                      NEXT 2 YEARS
                                                                                                                                     AFRICAN AMERICAN                                 35               132                 10             68%             53%          71%
         70%                    1 in 4                       54%
  CHANGE NAME            MEET ONLINE                  DAT E D L E S S
                                                                                                                                     ASIAN                                            32                177                 9             70%             67%         64%
  TO PA R T N E R S                                  THAN 2 YEARS




WHO’S INCLUDED IN THE WEDDING PARTY
                                                                                                                                     C AU C A S I A N                                 32               127                  9             78%             66%         67%
While the majority of marrying couples continue
to have an evenly split number of wedding party
                                                                                       W E D D I N G PA R T Y
                                                                                       D I V I D E D BY G E N D E R
                                                                                                                                     H I S PA N I C                                    31               131                 8             69%              61%        62%
members, there has been a decrease in separating
the wedding party by gender. Today, 60% of couples                                MILLENNIALS                     64%
divide their wedding party by gender as compared
to 74% in 2015 (a 14% decrease).                                                  GENX                             40%
                                                                                                                                     LG B TQ                                          34               107                  7             85%             42%          41%
              NUMBER OF WEDDING
         9    PA R T Y M E M B E R S                                              H I S PA N I C                  49%

                                                                                  N O N - H I S PA N I C           63%
          54%
                      E Q UA L N U M B E R O F W E D D I N G
                      PA R T Y M E M B E R S O N E AC H S I D E
                                                                                                                                     MILLENNIALS                                      29               134                 10             73%             72%         74%
                                                                                  1 S T M A R R I AG E            64%
                      F E M A L E S I N W E D D I N G PA R T Y                                                                       GEN X                                            44                99                  7             80%             39%         52%
         59%          WEAR DIFFERENT DRESSES
                                                                                  2 N D M A R R I AG E             44%


    10                                1 Source: PEW Research Center / US Census                                                                                        Calculations based on partners with equal identifiers (i.e., same reported race)                 11
ENGAGEMENT                                               PLANNING                                                COUPLES                                          WEDDING TIMELINE                                                              COST




COUPLES                                                                                                                          DIFFERENCES AMONG COUPLES
                                                                                                                                 Although no two couples are alike, there are unique nuances to be found amid
                                                                                                                                 newlyweds of similar backgrounds. For instance, when compared to all couples,
                                                                                                                                 Asian couples tend to invite more guests to their weddings, LGBTQ couples are
WHO THEY ARE                                                                                                                     more likely to live with their partner prior to getting married and Gen X are less
                                                                                                                                 likely to spend the night before their wedding apart.
The average age of today’s marrying couple is 32. With a new generation
redefining cultural and societal norms, we’re seeing dynamics, such as interracial
                                                                                                                                                                                                                           # OF          LIVED WITH        ASKED     SPENT NIGH T
marriage, grow in acceptance. According to PEW Research Center, there has                                                                 TO DAY ' S C O U P L E S
                                                                                                                                                                                                      AVERAGE           WEDDING           PARTNER           FO R        APART
                                                                                                                                                                                    AVERAGE             # OF              PARTY           PRIO R TO       PARENTS      BEFO RE
been a 5X increase since the legalization of interracial marriage 50 years ago.1                                                          ( BY T H E N U M B E R S )                  AGE              GU ESTS          M EM BERS         M ARRIAGE       BLESSING     WEDDING

Today, 19% of all WeddingWire couples identify as having an interracial marriage.
                                                                                                                                     ALL COUPLES                                      32               127                  9             79%             67%          71%
           33                      31                        56%                     I N T E R M A R R I E D N E W LY W E D S

  AV E R AG E AG E      AV E R AG E AG E             P L A N TO B U Y A
 OF THE GROOMS          OF THE BRIDES                 HOME WITHIN
                                                      NEXT 2 YEARS
                                                                                                                                     AFRICAN AMERICAN                                 35               132                 10             68%             53%          71%
         70%                    1 in 4                       54%
  CHANGE NAME            MEET ONLINE                  DAT E D L E S S
                                                                                                                                     ASIAN                                            32                177                 9             70%             67%         64%
  TO PA R T N E R S                                  THAN 2 YEARS




WHO’S INCLUDED IN THE WEDDING PARTY
                                                                                                                                     C AU C A S I A N                                 32               127                  9             78%             66%         67%
While the majority of marrying couples continue
to have an evenly split number of wedding party
                                                                                       W E D D I N G PA R T Y
                                                                                       D I V I D E D BY G E N D E R
                                                                                                                                     H I S PA N I C                                    31               131                 8             69%              61%        62%
members, there has been a decrease in separating
the wedding party by gender. Today, 60% of couples                                MILLENNIALS                     64%
divide their wedding party by gender as compared
to 74% in 2015 (a 14% decrease).                                                  GENX                             40%
                                                                                                                                     LG B TQ                                          34               107                  7             85%             42%          41%
              NUMBER OF WEDDING
         9    PA R T Y M E M B E R S                                              H I S PA N I C                  49%

                                                                                  N O N - H I S PA N I C           63%
          54%
                      E Q UA L N U M B E R O F W E D D I N G
                      PA R T Y M E M B E R S O N E AC H S I D E
                                                                                                                                     MILLENNIALS                                      29               134                 10             73%             72%         74%
                                                                                  1 S T M A R R I AG E            64%
                      F E M A L E S I N W E D D I N G PA R T Y                                                                       GEN X                                            44                99                  7             80%             39%         52%
         59%          WEAR DIFFERENT DRESSES
                                                                                  2 N D M A R R I AG E             44%


    10                                1 Source: PEW Research Center / US Census                                                                                        Calculations based on partners with equal identifiers (i.e., same reported race)                 11
ENGAGEMENT                                                  PLANNING                                 COUPLES                           WEDDING TIMELINE                                                COST




WEDDING TIMELINE                                                                                                                                                      3 MONTHS


                                                                                                                                  B E AU T Y A N D H E A LT H        31%      started a new exercise routine or diet to prepare
Regardless of the exact details couples decide on incorporating into their wedding                                                                                            for the wedding
day, couples are focused on finding ways to make their big day a direct reflection of                                                                                1 in 2   bridesmaids pay to have their hair done by a professional
                                                                                                                                                                              for the wedding
their personal style. Follow the timeline below to see when couples hire their vendor
team and the role each one plays in bringing the couple's personalized wedding day                                       DISCUSS REHEARSAL DINNER                    43% of the groom's parents pay for the rehearsal dinner
details to life.                                                                                                                               OFFICIANT             39% of couples create their own vows
                                                      12 MONTHS
                                                                                                                                                                     W E D D I N G D AY


    CEREMONY/RECEPTION VENUE                          77%      of wedding receptions are indoors
                                                                                                                                         MOST POPULAR                87%      perform a first dance
                                       C AT E R E R   54%      have food served buffet-style

                                                      68% of weddings have an open-bar
                                                                                                                                  GAINING MOMENTUM                   63% groom(s) dressing more casual than tuxedo (+7%)
                                                                                                                                               (% vs. 2 years ago)
                                                                                                                                                                     61% walking down the aisle to non-classical music (+7%)
                           P H OTO G R A P H E R      42% of couples do a "first-look"
                                                                                                                                                                     59% wedding party: females wearing different dresses (+14%)
                 S E L E C T D R E S S / AT T I R E   80% of brides wear white                                                                                       54% creating a wedding hashtag (+10%)
                                                      63% of grooms dress in something more casual than a tuxedo                                                     40% wedding party: including mixed genders (+14%)
                                       BAND/DJ        52% of couples say they've seen their band/DJ perform                             COOLING DOWN                 75% order of day: ceremony, cocktail hour, reception (-10%)
                                                               in person prior to booking them                                                 (% vs. 2 years ago)
                                                                                                                                                                     74% father-daughter and/or mother-son dances (-9%)
                                                                                                                                                                     70% changing to partner's last name (-12%)
                                                      6 MONTHS                                                                                                       45% begin honeymoon 1-2 days after reception (-12%)

                                                                                                                                                           A D D I N G A P E R S O N A L TO U C H
                                       F LO R I S T   50% of couples do a bouquet toss
                                           CAKE       82% have a cake-cutting ceremony                              Now more than ever, couples are steering clear of the cookie cutter wedding and
                                                                                                                      adding unique elements that highlight their relationship and impress guests.
                                                      37% weddings include a dessert bar/table
                       C R E AT E R E G I S T R Y     2 in 3   millennials create a traditional registry
                       (WeddingWire feature!)

        C R E AT E W E D D I N G W E B S I T E        62% of couples create a wedding website
                                                                                                                             40%                            21%                           18%                             17%
        (WeddingWire feature!)                                                                                       had unique musical      added local elements                included ceremonial        hired special entertainment
                                                      1 in 2   add accomodations into their website                choices during ceremony    based on city where              customs related to race/     for guests (ex. fortune teller,
                                                                                                                        (ex. bagpipes)       couple met or grew up             religion (ex. jumping the             caricature)
                            R O O M B LO C K S        63% of couples book at least one hotel room block                                        (ex. food or decor)                       broom)
                            (WeddingWire feature!)             for their guests


   12                                                                                                                                                                                                                             13
ENGAGEMENT                                                  PLANNING                                 COUPLES                           WEDDING TIMELINE                                                COST




WEDDING TIMELINE                                                                                                                                                      3 MONTHS


                                                                                                                                  B E AU T Y A N D H E A LT H        31%      started a new exercise routine or diet to prepare
Regardless of the exact details couples decide on incorporating into their wedding                                                                                            for the wedding
day, couples are focused on finding ways to make their big day a direct reflection of                                                                                1 in 2   bridesmaids pay to have their hair done by a professional
                                                                                                                                                                              for the wedding
their personal style. Follow the timeline below to see when couples hire their vendor
team and the role each one plays in bringing the couple's personalized wedding day                                       DISCUSS REHEARSAL DINNER                    43% of the groom's parents pay for the rehearsal dinner
details to life.                                                                                                                               OFFICIANT             39% of couples create their own vows
                                                      12 MONTHS
                                                                                                                                                                     W E D D I N G D AY


    CEREMONY/RECEPTION VENUE                          77%      of wedding receptions are indoors
                                                                                                                                         MOST POPULAR                87%      perform a first dance
                                       C AT E R E R   54%      have food served buffet-style

                                                      68% of weddings have an open-bar
                                                                                                                                  GAINING MOMENTUM                   63% groom(s) dressing more casual than tuxedo (+7%)
                                                                                                                                               (% vs. 2 years ago)
                                                                                                                                                                     61% walking down the aisle to non-classical music (+7%)
                           P H OTO G R A P H E R      42% of couples do a "first-look"
                                                                                                                                                                     59% wedding party: females wearing different dresses (+14%)
                 S E L E C T D R E S S / AT T I R E   80% of brides wear white                                                                                       54% creating a wedding hashtag (+10%)
                                                      63% of grooms dress in something more casual than a tuxedo                                                     40% wedding party: including mixed genders (+14%)
                                       BAND/DJ        52% of couples say they've seen their band/DJ perform                             COOLING DOWN                 75% order of day: ceremony, cocktail hour, reception (-10%)
                                                               in person prior to booking them                                                 (% vs. 2 years ago)
                                                                                                                                                                     74% father-daughter and/or mother-son dances (-9%)
                                                                                                                                                                     70% changing to partner's last name (-12%)
                                                      6 MONTHS                                                                                                       45% begin honeymoon 1-2 days after reception (-12%)

                                                                                                                                                           A D D I N G A P E R S O N A L TO U C H
                                       F LO R I S T   50% of couples do a bouquet toss
                                           CAKE       82% have a cake-cutting ceremony                              Now more than ever, couples are steering clear of the cookie cutter wedding and
                                                                                                                      adding unique elements that highlight their relationship and impress guests.
                                                      37% weddings include a dessert bar/table
                       C R E AT E R E G I S T R Y     2 in 3   millennials create a traditional registry
                       (WeddingWire feature!)

        C R E AT E W E D D I N G W E B S I T E        62% of couples create a wedding website
                                                                                                                             40%                            21%                           18%                             17%
        (WeddingWire feature!)                                                                                       had unique musical      added local elements                included ceremonial        hired special entertainment
                                                      1 in 2   add accomodations into their website                choices during ceremony    based on city where              customs related to race/     for guests (ex. fortune teller,
                                                                                                                        (ex. bagpipes)       couple met or grew up             religion (ex. jumping the             caricature)
                            R O O M B LO C K S        63% of couples book at least one hotel room block                                        (ex. food or decor)                       broom)
                            (WeddingWire feature!)             for their guests


   12                                                                                                                                                                                                                             13
ENGAGEMENT                                                   PLANNING                                            COUPLES                                   WEDDING TIMELINE                                                   COST




COST                                                                                                                               WHO'S PAYING FOR THE WEDDING                                                                         W H E R E PA R E N T S
                                                                                                                                                                                                                                        FIND THE MONEY

                                                                                                                                   On average, Millennials (who account for approximately                                           Took out money
                                                                                                                                   80% of today’s marrying couples) are paying for roughly                                          from savings           56%
                                                                                                                                                                                                                                    account
                                                                                                                                   40% of their wedding, while parents and other family
AVERAGE WEDDING COST                                                                                                               members are contributing the remaining 60%. Parents
                                                                                                                                                                                                                                    Took out money
                                                                                                                                                                                                                                    from a specific
On average, couples budget nearly $16K for their wedding ceremony/reception                                                        are often pulling funds from their savings account and                                           account created for
                                                                                                                                                                                                                                    their child and/or
                                                                                                                                                                                                                                                           22%
but spend approximately 40% more once they begin to understand the true cost                                                       nearly 1 in 10 are dipping into their retirement.                                                their wedding
of each element. Once all is said and done, couples spend roughly $216 per                                                                                                                                                          Credit cards           20%
guest based on the total ceremony/reception cost.                                                                                           P E R C E N T O F TOTA L W E D D I N G C O S T PA I D F O R                             Dipped into
                                                                                                                                                                                                                                    retirement              9%
                          A L L- I N AV E R AG E W E D D I N G C O S T                                                                                 ALL          MILLENNIALS            GEN X              LG B TQ
                                                                                                                                                                                                                                    Cashed in stocks
                                                                                                                                   COUPLES            45%               39%                66%                59%                   and/or liquidated       7%
                                                                                                                                                                                                                                    assets

                               +                                  +                       =       $36,000                           PA R E N T S      46%               51%                29%                36%
                                                                                                                                                                                                                                    Took out a loan         7%
      $5,000                           $27,000                           $4,000                        TOTA L W E D D I N G
                                                                                                                                        OT H E R       9%               10%                 5%                 5%                   Refinanced/home
E N G AG E M E N T R I N G         CEREMONY/RECEPTION                 HONEYMOON                             COST
                                                                                                                                                                                                                                    equity                  3%


                   42%                                                                1/3                                                                                         of millennials have their wedding fully
                   the amount couples
                   underestimate their budget
                                                                                      part of the total budget that
                                                                                      goes towards venue & catering
                                                                                                                                                                   20%            paid for by parents (or other contributors)


VARIATIONS IN AVERAGE WEDDING COST                                                                                                 EVOLUTION OF LGBTQ WEDDINGS
The average amount couples spend on their wedding ceremony/reception can greatly                                                   LGBTQ couples are spending nearly $25 more per guest than the average couple
vary when comparing attributes like age, region and marriage number. For instance,                                                 based on a total ceremony/reception spend of $26K. Interestingly, the total
while the entire New York metro area has the highest price tag in the country, those                                               wedding spend and guest size of LGBTQ couples are gradually increasing from
who marry specifically in Manhattan spend upwards of $60K on their                                                                 previous years (+7 guest count YoY), plus same-sex couples are receiving much more
ceremony/reception. Furthermore, those who are getting married for the first time                                                  financial support from their parents than five-years ago2 – suggesting continued
spend on average 2X more than those on their 2nd+ marriage ($30K vs. $15K).                                                        progress towards mainstream weddings.
                                       TO P 5 M O S T E X P E N S I V E C I T I E S TO G E T M A R R I E D
                                                                                                                                                                               S A M E - S E X C O U P L E S W H O PAY
                                                                                                                                                                              FOR ALL/MAJORITY OF WEDDING




  1        N E W YO R K                                   2     B O S TO N                               3   SAN FRANCISCO
                                                                                                                                                           79%                                                                          61%
                                WA S H I N G TO N , D C                           5    C H I C AG O
                                                                                                                                                               2013                                                                         2017
                          4

                                                                                                                                                                         2 Source: Community Marketing, 2013 Contemporary Couples
      14                                                                                                                                                                                                                                                    15
PLES                                   WEDDING TIMELINE                                                   COST




  WHO'S PAYING FOR THE WEDDING                                                                         W H E R E PA R E N T S
                                                                                                       FIND THE MONEY

  On average, Millennials (who account for approximately                                           Took out money
  80% of today’s marrying couples) are paying for roughly                                          from savings           56%
                                                                                                   account
  40% of their wedding, while parents and other family
                                                                                                   Took out money
  members are contributing the remaining 60%. Parents                                              from a specific
  are often pulling funds from their savings account and                                           account created for
                                                                                                   their child and/or
                                                                                                                          22%
  nearly 1 in 10 are dipping into their retirement.                                                their wedding

                                                                                                   Credit cards           20%
           P E R C E N T O F TOTA L W E D D I N G C O S T PA I D F O R                             Dipped into
                                                                                                   retirement              9%
                      ALL          MILLENNIALS            GEN X              LG B TQ
                                                                                                   Cashed in stocks
  COUPLES            45%               39%                66%                59%                   and/or liquidated       7%
                                                                                                   assets
   PA R E N T S      46%               51%                29%                36%
                                                                                                   Took out a loan         7%
       OT H E R       9%               10%                 5%                 5%                   Refinanced/home
                                                                                                   equity                  3%


                                                 of millennials have their wedding fully
                                  20%            paid for by parents (or other contributors)


  EVOLUTION OF LGBTQ WEDDINGS
  LGBTQ couples are spending nearly $25 more per guest than the average couple
  based on a total ceremony/reception spend of $26K. Interestingly, the total
  wedding spend and guest size of LGBTQ couples are gradually increasing from
  previous years (+7 guest count YoY), plus same-sex couples are receiving much more
  financial support from their parents than five-years ago2 – suggesting an evolution
  towards mainstream weddings.

                                              S A M E - S E X C O U P L E S W H O PAY
                                             FOR ALL/MAJORITY OF WEDDING




                          79%                                                                          61%
                              2013                                                                         2017

                                        2 Source: Community Marketing, 2013 Contemporary Couples
                                                                                                                           15
ENGAGEMENT                               PLANNING                     COUP


AV E R AG E W E D D I N G C O S T BY C AT E G O R Y


                      CEREMONY/RECEPTION                2017     2016     2015

   VENUE                                               $9,000    $9,000   $8,800

   C AT E R I N G                                      $6,600    $6,700   $6,900

   BAND                                                $3,800    $3,700   $3,800

   P H OTO G R A P H Y                                 $2,400    $2,400   $2,400

   REHEARSAL DINNER AND ADDITIONAL MEALS               $2,000    $2,000   $1,900

   VIDEOGRAPHY                                         $1,800    $1,700   $1,700

   WEDDING RINGS                                       $1,800    $1,800   $1,800

   E V E N T R E N TA L S A N D P H OTO B O OT H S     $1,700    $1,700   $1,700

   WEDDING PLANNER                                     $1,700    $1,700   $1,600

   DRESS                                               $1,700    $1,600   $1,700

   F LO W E R S                                        $1,700    $1,800   $1,800

   LIGHTING AND DÉCOR                                  $1,300    $1,300   $1,300

   DJ                                                  $1,200    $1,200   $1,100

   T R A N S P O R TAT I O N                           $1,000    $1,000   $900

   G U E S T AC C O M O DAT I O N S                     $800     $700     $650

   W E D D I N G PA R T Y AT T I R E                    $750     $700     $700

   CEREMONY MUSIC/MUSICIAN                              $600     $600     $500

   W E D D I N G PA R T Y G I F T S                     $600     $600     $600

   I N V I TAT I O N S / S TAT I O N E R Y              $560     $606     $608

   CAKE/DESSERTS                                        $550     $500     $500

   HAIR AND MAKEUP                                      $550     $500     $500

   B E AU T Y A N D H E A LT H                          $500     $500     $400

   FAV O R S A N D G I F T S                            $450     $450     $450

   G R O O M ' S AT T I R E                             $350     $300     $300

   JEWELRY                                              $350     $350     $350

   OFFICIANT                                            $300     $300     $300


                               E N G AG E M E N T       2017     2016     2015

   E N G AG E M E N T R I N G S                        $5,000    $5,000   $5,000


                               HONEYMOON                2017     2016     2015

   HONEYMOON                                           $4,000    $4,000   $4,000


    16
PLES                                          WEDDING TIMELINE                                      COST


  AV E R AG E W E D D I N G C O S T I N 2 5 L A R G E S T M E T R O A R E A M A R K E T S


                                         CITY                                2017            2016           2015

       N E W YO R K + S U R R O U N D I N G M E T R O A R E A , N Y        $45,000          $48,000        $47,000

       B O S TO N , M A                                                    $37,000          $36,000        $37,000

       S A N F R A N C I S C O - OA K L A N D, C A                         $36,000          $40,000        $43,000

       WA S H I N G TO N , D C                                             $34,000          $35,000        $35,000

       C H I C AG O, I L                                                   $34,000          $35,000        $37,000

       H A R T F O R D - N E W H AV E N , C T                              $34,000          $27,000        $29,000

       LO S A N G E L E S , C A                                            $33,000          $33,000        $34,000

       B A LT I M O R E , M D                                              $33,000          $31,000        $33,000

       P H I L A D E L P H I A , PA                                        $32,000          $34,000        $35,000

       M I A M I - F T. L AU D E R DA L E , F L                            $31,000          $31,000        $28,000

       S A N D I E G O, C A                                                $29,000          $29,000        $29,000

       H O U S TO N , T X                                                  $28,000          $29,000        $33,000

       D E T R O I T, M I                                                  $26,000          $26,000        $28,000

       P I T T S B U R G H , PA                                            $26,000          $23,000        $21,000

       AT L A N TA , G A                                                   $26,000          $24,000        $28,000

       RALEIGH-DURHAM, NC                                                  $26,000          $25,000        $23,000

       S AC R A M E N TO - S TO C K TO N , C A                             $25,000          $23,000        $27,000

       O R L A N D O - DAY TO N A B E AC H , F L                           $25,000          $22,000        $19,000

       TA M PA - S T. P E T E R S B U R G , F L                            $25,000          $24,000        $26,000

       DA L L A S - F T. WO R T H , T X                                    $25,000          $24,000        $25,000

       C H A R LOT T E , N C                                               $24,000          $22,000        $22,000

       DENVER, CO                                                          $23,000          $24,000        $24,000

       C L E V E L A N D, O H                                              $23,000          $23,000        $24,000

       M I N N E A P O L I S - S T. PAU L , M N                            $22,000          $23,000        $23,000

       S T. LO U I S , M O                                                 $21,000          $23,000        $24,000


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