2018 Post-Show Report - The leading global event for personal care ingredients - In-Cosmetics
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LEARN | EXPLORE | NETWORK | CREATE
Amsterdam • RAI • 17-19 April 2018
The leading global event for
personal care ingredients
2018
Post-Show
Report
Organised by:
www.in-cosmetics.com/global
in-cosmetics Global celebrates success with its first smart event
Back in Amsterdam for the first time in ten years, in-cosmetics Global returned
for the 29th instalment of the show, but this time with a digital facelift. Thanks
to smart visitor badges and stand readers, making the right connections for
that next cosmetic creative was made easier and even more efficient.
And yet, smart technology was only the start of the show’s 2018 story:
innovation echoed throughout the event with new initiatives Boost your
test, the R&D tours, the Pre-Regulatory Show Conference, and the much-
anticipated Formulation Challenge, seeing collaboration and creativity
celebrated in abundance.
The event was a resounding success, with 9,414 unique visitors (7% more than last year in London)
flooding into the exhibition halls over three days to meet with 773 exhibitors.
Fragrances were spritzed, pigments were tried, and formulas were tested for their innovative textures and
benefits across 16,634m2 of floorspace – which made 2018 the biggest show in in-cosmetics history.
The exhibition also saw a 19% increase from last year in international visitor attendance, joining
exhibitors from 43 countries - 11% of which were presenting their products at the event for the first
time – making this year a truly global show.
My favourite part of the
Key Statistics in-cosmetics show is the
multitude of innovation on offer.
Unique visitor attendance: I split my time between catching
9,414 (+7% vs 2017) up with suppliers face-to-face and
seeking out the most exciting new
Total (including re-visits):
products coming to the market.
18,256
For me, it really is an
• Day 1: 7,282
unmissable event.
• Day 2: 7,282
Katrin Thiel, Technology Manager -
• Day 3: 4,212
Scouting Raw Materials, Beiersdorf (Visitor)
International visitors vs Dutch visitors
88% 12%
www.in-cosmetics.com/global
Top 30 Countries
Visitor Profile - geographical breakdown
Country Visitors
Netherlands 1166
COUNTRIES REPRESENTED
107
France 961
International visitors: 88% Germany 901
UK 607
Dutch visitors: 12% Italy 553
Spain 469
USA 432
China 324
Switzerland 268
Korea (Rep.) 267
Belgium 250
Poland 214
6% Russia
Japan
200
177
Turkey 173
Greece 138
70%
Brazil 125
Israel 118
India 101
Sweden 99
Bulgaria 93
4% Canada
South Africa
89
85
70%
Europe
Asia Pacific 13%
7% 13%
Iran
Denmark
82
70
Thailand 69
North America 6% Colombia 65
Finland 63
Middle East & Africa 7% Mexico 58
South/Central America 4% Taiwan 57
I had an excellent experience at in-cosmetics as it is so useful to be able to meet with
my suppliers and discuss the year. The show provides an unmissable opportunity
to meet my contacts in reality - I managed to meet an incredible number within three short
days and some of them were first-time meetings. It is so important to be able to get that face-
to-face time to strengthen relationships and in-cosmetics is brilliant for gathering the
entire industry in one place and faciliating networking this way
Dominic Hodge, Strategic Operations Buyer, Coty (Visitor)
www.in-cosmetics.com/global
Visitor Profile and Interests
Visitors by Company Activity Visitors by Number of Employees
Manufacturer of
finished products
31%
1000+
18% 500-999
Contract
manufacturer/ 4%
Private label
9%
250-499
Distributor 100-249
26% 8%
12%
Manufacturer
of raw materials
and ingredients Consultancy and 50-99
16% other business 10% 25-49
services
9% 11%
Fragrance House
2% Press
1% 1-24
36%
Other
6%
Visitors by Job Description Visitors by Company Function
CEO/Director/ Development/
President/Owner Formulation
30% Management/ 25%
Business
development
20%
Manager/
Product manager
29%
Senior manager/ Marketing
Department head/ 7%
Purchasing Buyer
Laboratory 7%
Assistant/ manager
Executive 18% Production/
8% Sales/Distribution
Manufacturer
5%
19%
Other
15%
Editor/Journalist Consultant
Other
1% 11% 5%
I visited in-cosmetics with the primary aim of meetings with existing connections,
but some of my best conversations occurred with new contacts and this is a
perfect outcome. I had a very productive time at the show and found a lot
of inspirational products on stands.
Patrick Wareing, Formulation Chemist, Unilever (Visitor)
www.in-cosmetics.com/global
By Product Category Interest
(% of registered visitors who ticked this segment)
Emulsifiers Raw Materials 38%
Emollients, lipids Raw Materials 36%
Conditioners Raw Materials 34%
Preservatives Raw Materials 33%
Anti-inflammatory, anti-irritants, soothing Raw Materials 31%
Antioxidants, radical scavengers Raw Materials 31%
Fragrances Raw Materials 31%
Rheology modifiers, thickeners Raw Materials 31%
UV filters Raw Materials 29%
Botanicals, essential oils, plant extracts Raw Materials 29%
Film former Raw Materials 28%
Humectants Raw Materials 28%
Anti-pollution Raw Materials 28% The R&D tours were a fantastic
Solubilisers Raw Materials 27% opportunity for formulation
Hydration/moisturising Raw Materials 27% experts to really get under the
Biological, marine extracts, bio-fermentation Raw Materials 26% skin of some of the defining trends on
Vitamins Raw Materials 25% the show floor, offering an engaging
Waxes Raw Materials 25% format to access a deeper level of
Anti-ageing/anti-wrinkle 25%
Raw Materials
insight into leading innovations. A
Silicones Raw Materials 25%
lively and engaging addition to the
Anti-bacterial Raw Materials 24%
in-cosmetics Global offering, it was
Opacifiers, pearlescents Raw Materials 21%
Acids/AHAs/BHAs Raw Materials 21%
a great way to discover the
Surfactants Raw Materials 21%
science behind the headlines.
Anti-acne Raw Materials 21% Lucy Whitehouse, Editor, Cosmetics Design
Cooling, heating Raw Materials 19% Europe (Press)
Exfoliants Raw Materials 18%
Firming/lifting Raw Materials 17%
Enzymes Raw Materials 17%
Soap bases, syndets Raw Materials 17%
Talcs, clays Raw Materials 16%
Petroleum jellies, vaselines Raw Materials 16%
Superfatting Raw Materials 15%
Colourants, pigments, glitters Raw Materials 15%
Lightening/whitening Raw Materials 15%
Anti-cellulite, slimming, firming Raw Materials 15%
Anti-dandruff Raw Materials 14%
Consultancy Lab & Product Services 13%
Toning Raw Materials 12% The Formulation Labs are
Fillers, extenders, binders Raw Materials 11% invaluable for professionals in
Suspending agents Raw Materials 9% R&D. The chance to try out new
Styling agents Raw Materials 9%
formulations under the eye of a
Equipment Lab & Product Services 9%
trained expert is such a brilliant perk
Hair dyes, colourants Raw Materials 8%
of the show. I attended three lab
Deodorants, antiperspirants Raw Materials 8%
sessions during the show and found
Trade associations and media Trade/Media 6%
Aerosols, propellants Raw Materials 6%
them all to be incredibly useful and
Tanning agents Raw Materials 6%
I learned a lot, in particular,
Oral care ingredients Raw Materials 5% about polymer extracts.
Nail polish ingredients Raw Materials 5% Rashid Angulo, Laboratory Co-ordinator,
Solvents Raw Materials 4% Colorspa (Visitor)
www.in-cosmetics.com/global
Exhibitor Profile
• Main stand holders: 655 • Stand space: 16,634 m²
• Sharing companies: 118 • First Time Exhibitors: 85
TOTAL: 773
Exhibitors by Country of Origin
Europe:
63%
Asia
Pacific:
22%
North
America:
Middle
8% East & Africa:
3%
South/
Central
43
Countries
America
represented
4%
We were especially busy with in-cosmetics Global is the most
clients both new and existing and important fair in the cosmetics
we had a very successful experience at the industry. It’s been fantastic to see so many
show this year. We like to have a presence of our important customers all in one
around the world and in-cosmetics Global place. We’ve already re-booked for Paris and
is the perfect event for us to meet we’ve even gone for a bigger stand as
with everyone we need to see. exhibiting here holds such value for us.
Mariana Royer, CEO Bio Fore Xtra inc, Sabine Schlöglmann, Sales Manager,
IFF Lucas Meyer (Exhibitor) NCD Ingredients (Exhibitor)
TOP 10 Countries Count
France 165
Germany 90
China 78
United States of America 59
United Kingdom 51
Italy 50
South Korea 45
Netherlands 31
Spain 31
India 26
Not booked your 2019 stand yet? www.in-cosmetics.com/global
L E A R N • E X P L O R E • N E T W O R K • C R E A T E
Paris Expo Porte de Versailles • 2-4 April 2019
The leading global event for personal care ingredients
where personal care ingredients
and creators come together
• Cultivate and consolidate existing business relationships under one roof
• Network with new partners and generate lucrative new leads
• Showcase your products and your brand to the entire personal care industry
• Create a memorable brand impression to existing and potential customers
Book your stand at in-cosmetics.com/global
Organised by:
#incosGlobal
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