2019 Executive Conference - PARTNERSHIP PACKAGE - CHICAGO, IL MAY 13-15, 2019

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2019 Executive Conference - PARTNERSHIP PACKAGE - CHICAGO, IL MAY 13-15, 2019
PARTNERSHIP PACKAGE

2019 Executive
Conference
                        CHICAGO, IL
                    MAY 13-15, 2019
2019 Executive Conference - PARTNERSHIP PACKAGE - CHICAGO, IL MAY 13-15, 2019
2019         EXECUTIVE
                                                                                                          CONFERENCE

December 3, 2018

Dear Potential Partner:
On behalf of the John Deere Construction and Forestry Dealer Association (JDCFDA), I am pleased to
announce the dates of our 2019 Executive Conference and to invite you to participate as a Partner.

Our Association provides member services to approximately 34 North American Dealers that sell, rent,
lease, and service John Deere Construction and Forestry equipment. The Dealer channel as a whole
has total annual sales (equipment, parts, & service) of roughly $20 billion and procures about $6
billion in goods to run their organizations.
Our inaugural event in May 2017 was very successful offering networking opportunities with 125
Dealer Principals and senior managers from 26 dealer groups. In 2019, we are striving to achieve the
same level of success. This year, the central trade show floor will continue to be a focal point of the
conference. Also, we will once again invite the Partners to attend our keynote speaker sessions.
The Partnership program will provide your company with visibility to the Deere C&F dealer channel, and
more importantly, an opportunity to meet and network with Dealer Principals and management. The
primary focus of the partnership is in support of our 2019 JDCFDA Executive Conference. However,
there will be other marketing opportunities throughout the year via the JDCFDA website and dealer
communications.

As part of the 2019 Partnership program, participants will be able to:

•   Sponsor different aspects of the JDCFDA Executive Conference (based on level of Partnership)
•   Network directly with dealers from their booth on the central trade show floor
•   Attend the industry Keynote Speaker sessions
•   Attend the Corporate Partner’s Reception held in conjunction with our event

Please take the time to review the enclosed information and find the package that suits your company.
If you are interested in our Partnership Program, we would like to talk to you about how we can assist
you accomplishing your sales and marketing goals.

Thank you for your consideration.

Sincerely,

Nancy Malone
Managing Director
John Deere Construction & Forestry Dealer Association
(403) 455-0117
2019               EXECUTIVE
                                                                                                                CONFERENCE

                                                                        The Event
                                                                        The format for 2019 will
                                                                        focus on networking between
                                                                        Dealers and Vendors, along with
                                                                        engaging keynote speakers.

Who Will Attend JDCFDA 2019?
Our target audience is Dealer Principals and their senior management teams. Partners will have
the opportunity to network with the decision-makers from all the Deere C&F dealer groups in the
U.S. and Canada. The conference has been planned to provide executive-level speaker sessions
combined with time to explore an intimately-sized vendor floor. As conference participants,
Partners will not only be given the opportunity to showcase their companies’ products and services,
but also to attend the keynote speaker sessions.

Our Board of Directors

DELENE MARTIN BANE               CHUCK MEADE                   MARK HONNEN                 JIM MEISNER
President of the Board           Vice President of the Board   Secretary/Treasurer         Member-at-Large
Chief Operating Officer          President                     President                   Executive Vice President
Martin Equipment                 Meade Tractor                 Honnen Equipment Co.        CL Boyd
Goodfield, IL                    Bristol, TN                   Commerce City, CO           Oklahoma City, OK

BUCK BAIRD                       STEVE BENCK                   CHRIS CANNON                JOHN LESLIE
Director                         Director                      Director                    Director
Vice President/General Manager   President                     President                   President
Coastline Equipment              West Side Tractor             Flint Equipment             Leslie Equipment
Long Beach, CA                   Naperville, IL                Albany, GA                  Cowen, WV

MIKE ORTIZ                       SHAUN SEMPLE                  SCOTT SWANSON
Director                         Director                      Director
Chief Operating Officer          President                     President
Doggett Machinery                Brandt Tractor                Stribling Equipment
Houston, TX                      Regina, SK                    Jackson, MS
2019            EXECUTIVE
                                                                                                        CONFERENCE

Corporate Partnership Packages

   TITLE PARTNER                                                                            $45,000

• Opportunity to attach your company        • Opportunity to address delegates at
                                                                                      (1 available)
  name to the opening conference event        your event
• Company logo including hyperlink prom-    • JDCFDA Website and Marketplace          Corporate Welcome
  inently displayed on conference website     Annual Advertising Package              Reception
• Large company logo listed in conference   • “Meet the Partners” Conference
  preliminary and final program guides        Program profile on your business and
• Large company logo prominently dis-         products
  played at your event
• Premier trade show booth space and
  location for duration of conference
• Complimentary conference registration
  for 6 individuals
                                                                                            SOLD OUT

   PLATINUM PARTNER                                                                          $27,500

• Opportunity to attach your company        • Complimentary conference registration
                                                                                      (3 1 available)
  name to a keynote speaker                   for 4 individuals
• Large company logo including hyperlink    • JDCFDA Website and Marketplace          Tuesday Opening
  prominently displayed on conference         Annual Advertising Package              Keynote Speaker
  website                                   • “Meet the Partners” Conference          Tuesday General
• Large company logo listed in conference     Program profile on your business and    Session Speaker
  preliminary and final program guides        products
• Company logo prominently displayed at                                               Wednesday General
                                                                                      Session Speaker
  your event
• Opportunity to address delegates at
  your event (ie. speaker introduction)
• Premier trade show booth space and
  location for duration of conference

                                                                                 Continued on next page è
2019             EXECUTIVE
                                                                                                         CONFERENCE

Corporate Partnership Packages (continued)

   GOLD PARTNER                                                                              $17,500

• Opportunity to attach your company        • Complimentary conference registration
                                                                                      (5 2 available)
  name to a conference item                   for 3 individuals
• Medium Company logo including hyper-      • JDCFDA Website and Marketplace          Tuesday Speaker
  link displayed on conference website        Annual Advertising Package              Sessions
• Medium Company logo listed in con-        • “Meet the Partners” Conference          WiFi Sponsor
  ference preliminary and final program       Program profile on your business and
                                              products                                Bottled Water Stations
  guides
• Company logo displayed on conference                                                Phone Charging Station
  sponsor signage
• Excellent trade show booth space and
  location for duration of conference

   SILVER PARTNER                                                                           $10,000

• Opportunity to attach your company        • Complimentary conference registration
                                                                                      (5 available)
  name to conference Break or Meal            for 2 individuals
• Small company logo displayed on con-      • JDCFDA Website and Marketplace          Day One - Breakfast
  ference website                             Annual Advertising Package              Day One - Breaks
• Small company logo listed in conference   • “Meet the Partners” Conference
  preliminary and final program guides        Program profile on your business and    Day One - Lunch
• Company logo displayed on conference        products                                Day Two - Breakfast
  sponsor signage
                                                                                      Day Two - Break
• Company logo displayed at your event                                                & Farewell Lunch
• Trade show booth space for duration of
  conference
                                                                                            SOLD OUT

   BRONZE PARTNER                                                                             $5,000

• Small company logo in conference final    • Complimentary conference registration
  program guide                               for 1 individual
• Trade show booth space for duration of
  conference
2019    EXECUTIVE
                                                                                              CONFERENCE

2019 Partnership Agreement

Our company confirms participation as a Partner in this category:

   Title Partner $45,000 (SOLD OUT)          Platinum $27,500            Gold $17,500
   Silver $10,000 (SOLD OUT)                 Bronze $5,000

Contact Name:                                      Title:

Company:                                           Mailing Address:

City:                      State:                  Country:               Zip Code:

Email:                                             Phone:                 Website:

Marketing Contact:                                 Email:                 Phone:

Print: 				                                       Date:

Signature:

                Partnership levels are confirmed on a first come, first served basis.

Please email the completed 2019 Partnership Agreement to Denise Lines at dlines@jdcfda.com.
For additional information regarding the Partnership Program, please contact
Managing Director, Nancy Malone at nmalone@jdcfda.com or 403-455-0117.

            Invoices will be issued upon receipt of a signed partnership agreement.

Please make check payable in US funds to:
John Deere Construction & Forestry Dealer Association
John Deere Construction & Forestry Dealer Association
ATTN: Nancy Malone
2435 Pegasus Road NE
Calgary, AB T2E 8C3

                         Conference registration opens in December 2018.
2019     EXECUTIVE
                                                                                        CONFERENCE

Who We Are
The John Deere Construction & Forestry Dealer Association (JDCFDA) is a national
organization of Deere Construction and Forestry (C&F) dealers. Our members are our
shareholders and we count 98 percent of all the applicable dealers as active members.

Our Purpose
JDCFDA is committed to providing open, meaningful, and useful communications
among and between its member dealers and representatives of John Deere.

Priorities
1.   To maintain and enhance the synergistic relationship between John Deere and
     its dealers.
2. To grow a strong, sustainable dealer community through subject matter expert
     meetings, communications and events.
3. To maximize the dealer channel’s purchasing power by developing value-added
     opportunities for members with premium suppliers.
4. To support development and promotion of industry Best Practices to assist
     members in the advancement of their dealerships.
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