2019 Impact Report - worldcancerday.org - UICC

Page created by Gloria Brady
 
CONTINUE READING
2019 Impact Report - worldcancerday.org - UICC
2019
Impact
Report

         worldcancerday.org
2019 Impact Report - worldcancerday.org - UICC
World Cancer Day                  2019 Impact Report   2

                   #IAmAndIWill
2019 Impact Report - worldcancerday.org - UICC
World Cancer Day   2019 Impact Report   3

2019 was
a year that
ignited action
2019 Impact Report - worldcancerday.org - UICC
World Cancer Day                            2019 Impact Report   4

A bold, new campaign

2019 marked the beginning of an exciting
three-year campaign. And, it was more
personal than ever. The new theme,
‘I Am and I Will’ calls for commitment
and action, and acts as an important
reminder that each one of us has a role
to play in reducing the impact of cancer.
2019 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                                                          2019 Impact Report   5

Incredible impact

                                  More than 947 activities took place in      drove over 300,000 unique visits to
The rallying cry of ‘I Am and I
                                  127 countries, gathering communities,       the website, where over 400 pieces of
Will’ could be seen, read and     organisations and individuals in schools,   campaign materials were available to
heard all over the world this     universities, businesses, hospitals,        help drive meaningful engagement with
                                  marketplaces, shopping malls, parks, city   the 'I Am and I Will' campaign.
past 4 February. The theme
                                  and community halls, places of worship
was embraced by supporters        and in the streets.                         The following pages details some of these
                                                                              achievements, and acts as a small
everywhere with thousands and     62 government leaders responded with        reminder that all of our actions have
thousands of personal messages    strengthened support and commitment,        made an incredible impact this World

of commitment shared.             while supporters made their own voices      Cancer Day.
                                  heard with over 700,000 social media
                                  posts, helping the campaign trend on
                                  Twitter worldwide. The global story on
                                  early detection, screening and diagnosis
                                  inspired over 15,000 press articles in
                                  154 countries. Altogether, the campaign
2019 Impact Report - worldcancerday.org - UICC
World Cancer Day      2019 Impact Report   6

Photo credit: BCI Ghana
World Cancer Day                                          2019 Impact Report   7

Impact                  55 landmarks
                        illuminated in 37 cities
in numbers              2018: 44 landmarks in 30 cities

World Cancer Day’s      947 activities
engagement, reach and   in 127 countries
global presence was
higher than ever.       15,810 press articles
                        in 154 countries
                        2018: 14,037

                        741,936 social media
                        mentions tagged with
                        #WorldCancerDay

                        62 governments
                        engaged
World Cancer Day                                2019 Impact Report   8

Impact             300,360
                   website visitors
in numbers
                   604,730
                   total video views

                   1,455 supporters
                   served through live chats

                   33,336 custom
                   posters generated
                   2018: 18 375

                   127,248 materials
                   downloaded in 56 languages
                   2018: 107,892
World Cancer Day                                                                                          2019 Impact Report   9

                    “Cancer is one of the greatest health challenges
                   of our time and we stand united with those facing
                    cancer and their families. Together, let’s work to
                             create a world without cancer.”
                    Julie L. Gerberding, M.D., M.P.H., Executive Vice President & Chief Patient Officer
                         Strategic Communications, Global Public Policy, and Population Health,
                                                           MSD
World Cancer Day                                                                                                                                                2019 Impact Report   10

UICC members make an impact
Americas
Argentina                                     Ecuador                                      Honduras                                    Mexico
This year’s World Cancer Day kicked off       For World Cancer Day, Jóvenes Contra         This World Cancer Day, the Liga             The Asociación Mexicana de Lucha
the annual cross-country tour of the Liga     el Cáncer hosted the 5th edition of          Contra el Cancer in Honduras brought        Contra el Cáncer teamed up with
Argentina de Lucha Contra el Cáncer’s         the BIONIC Fashion Day, welcoming            together policy makers, central and local   Universidad Nacional Autonoma de
(LALEC) travelling mammography unit           cancer survivors from 18 countries all       government authorities and institutions     Mexico for a day of informed public
serving women with free mammograms.           over the continent, including Colombia,      to share information in a special           talks which included a panel discussion
The League also got the whole country         Venezuela, Peru, Bolivia, Argentina,         symposium focused on female cancers.        and plenary sessions spotlighting the
talking about cancer, empowering              Brazil, Costa Rica, and the United States.   As a spin-off of the symposium, a number    psychosocial impact of cancer, which
everyone with the ‘I Am and I Will’           The fundraising and awareness raising        of working groups were established as       took place before a memorial ceremony
message and promoting the importance          event featured young cancer survivors        a way to continue to share information      and a health fair with more than 25
of prevention and early detection             with prostheses taking to the catwalk        on improved education, screenings and       cancer organisations taking part.
through gatherings and conversations          wearing the creations of distinguished       cancer registries.
held in piazzas, in the news and in local     national designers.                                                                      United States
communities.                                                                               Venezuela
                                                                                                                                       Coinciding with World Cancer
                                              Haiti
                                                                                           To commemorate World Cancer Day, the        Day, the National Comprehensive
Brazil                                        Innovating Health International invited      Sociedad Anticancerosa de Venezuela         Cancer Network announced official
With three times more mentions of their       communities from Port au Prince’s streets    reopened a newly renovated cancer           endorsements by the governments of
organisation's name in the Brazilian press    and markets to a World Cancer Day            prevention clinic in Caracas which will     Ethiopia, Nigeria and Tanzania for the
this World Cancer Day, FEMAMA made            programme filled with talks on cancer        continue to service cancer patients in      NCCN Harmonized Guidelines™ for Sub-
a huge impact. FEMAMA and their               education, free cervical and breast          the community. The 60-year old clinic       Saharan Africa. The guidelines provide
members used the global attention from        cancer screenings as well as basic           has a renewed laboratory as well as         up-to-date, evidence-based guidance for
World Cancer Day to mobilise support          dental check-ups. The event generated        gastroenterology unit.                      high-quality, high-value, patient-centered
around a national bill encouraging early      significant media coverage on TV and                                                     cancer care in Africa.
cancer detection. Through telling             radio all over the island.
patients stories to the press and on social
media, FEMAMA was able to gather over
1,500 signatures in an online petition to
support a public consultation for the
draft bill.
World Cancer Day                      2019 Impact Report         11

                   Commissioner of European Union Mr.
                   Vytenis Andriukaitis (Health & food safety)
                   speaks at the World Cancer Day event
                   hosted by the Hellenic Cancer Society.
World Cancer Day                                                                                                                                                      2019 Impact Report    12

UICC members make an impact
Europe
Belgium                                      this year’s main focus highlighting the          prevention and diagnosis of cancer with        organisations held a Breakfast Seminar
                                             role of artificial intelligence in serving the   special emphasis on passive smoking            focused on understanding the impact of
In a symbolic and meaningful action,
                                             ambitions of the Institute.                      where a number of prominent scientists         cancer on the workforce. The morning
the Fondation Contre le Cancer brought
                                                                                              in their own field participated. The ECALI     programme included discussions on
together cancer survivors and researchers    Greece                                           run dedicated to World Cancer Day also         cancer costs, workforce implications and
to the steps of the Federal Parliament
                                                                                              took place in the capital city for the third   returning to work as a cancer survivor
building for a candle lighting ceremony      A full programme of activities across
                                                                                              year in a row with over 1,000                  with speakers from academia, civil
to honour those living with cancer and       Greece was organised by The Hellenic
                                                                                              participants, while popular building and       society and government, including the
those who have passed from the disease.      Cancer Society in collaboration with
                                                                                              landmarks were illuminated across the          Minister of Labour and Social Affairs.
In anticipation of the upcoming national     their members and partners. The main
                                                                                              country to mark the day.
elections, the Fondation also used the       event gathered hundreds of distinguished
                                                                                                                                             United Kingdom
occasion to urge the government to           guests for high level discussions, including
                                                                                              Hungary
increase investment in cancer research       speakers: the President of the Hellenic                                                         Along with several fundraisers throughout
                                             Republic, Mr Prokopios Pavlopoulos,              The Hungarian League Against Cancer            the country, Cancer Research UK (CRUK)
and submitted a memorandum to all
political parties which highlighted six      the Minister for Health, the General             held several activities across the country,    hosted a number of initiatives including

key recommendations to boost efforts in      Secretary of the European Network                including university lectures on new           the 10k Winter Run through the heart of

national cancer control.                     of Smoking & Tobacco Prevention, as              treatments as well as a press conference.      London as well as a dedicated campaign
                                             well as the EU Commissioner for Health           The League also used the day as an             inviting MPs from all political parties to
France                                       and Food Safety. The event which was             opportunity to engage with the public          support and attend an awareness raising
                                             organised by the HCS and its President,          in department stores, main squares, bus        event in Parliament. To encourage MPs to
A day of talks and debates gathered
                                             Mr. E. Filopoulos, was also attended by          stops, schools and pensioners clubs by         attend, CRUK mobilised their supporters
hundreds of health professionals,
                                             other dignitaries including Mr. Kyriakos         asking people to reflect on their own ‘I Am    by creating an online form where
associations, researchers and scientists
                                             Mitsotakis, Opposition Leader and Mrs.           and I Will’ message.                           supporters and constituents could add
for the 7th meeting of the French National
                                             M. Vardinoyannis Goodwill Ambassador                                                            their details to a template invitation email
Cancer Institute. This meeting aimed to                                                       Norway
                                             of UNESCO. Finally the event was                                                                which could be edited and sent directly
share the latest developments, advances
                                             concluded by a Round Table Discussion            This year the Norwegian Cancer Society         to MPs.
and reflections around the fight against
                                             presided by Professor. P. Behrakis on            together with their 16 associated patient
cancer and its societal challenges, with
                                             the subject of the developments on
World Cancer Day        2019 Impact Report   13

Special World Cancer Day
event hosted by BCI Ghana
in the city of Kumasi
World Cancer Day                                                                                                                         2019 Impact Report   14

UICC members make an impact
Africa
Ghana                                        Mctonne Cancer Care Foundation also          Nigeria
                                             marked World Cancer Day in Ghana by
On World Cancer Day, Breast Care                                                          This World Cancer Day was filled with a
                                             mobilising thousands of women for free
International alongside the Ashanti                                                       number of milestones for the Medicaid
                                             breast and cervical screenings which took
Regional Coordinating Council and the                                                     Cancer Foundation who were able to
                                             place in one of Ghana’s largest markets,
Kumasi Metropolitan Assembly hosted                                                       officially commission a registry to collect,
                                             and a number of schools and churches.
a special World Cancer Day event, with                                                    record and analyse cancer data for the
                                             The campaign also helped to create
guest of honour UICC President, HRH                                                       state. The day also marked the start of a
                                             awareness through the media and local
Princess Dina Mired of Jordan. The                                                        partnership with the police force to offer
                                             drama productions.
celebration which encouraged survivors                                                    free cervical and breast screening for over
to share their experience brought            Namibia                                      500 female officers and wives of police
together a number of distinguished guests                                                 officers. And, for the first time the Abuja
including the First Lady, Her Exellency      To mark World Cancer Day, the Cancer         City Gates were illuminated for World
Rebecca Akufo Addo, Lady Julia, the          Association of Namibia engaged the           Cancer Day, which was made even more
Health Minister, Hon. Kwaku Agyemang         national press with a media morning,         momentous as the Foundation presented
Manu, the Gender Minister, Hon. Cynthia      including a breakfast briefing and a         two million naira to ten cancer patients to
Morrison as well as ministers, the clergy,   dedicated training session for journalists   mark the occasion.
religious leaders and students.              to better understand cancer and how
                                             they may more effectively report on the
                                             disease.
World Cancer Day        2019 Impact Report   15

The MAKNA team out in
force engaging the public
on World Cancer Day
World Cancer Day                                                                                                                                                  2019 Impact Report   16

UICC members make an impact
South East Asia                                                                              Western Pacific
Indonesia                                    Alongside activities organised by               Australia                                    Malaysia
                                             the NCCC, the Indonesian Cancer
This World Cancer Day, the National                                                          To mark World Cancer Day, the                To reach a younger audience in a social
                                             Foundation held a number of events
Cancer Control Committee (NCCC)                                                              Victorian Comprehensive Cancer Centre        setting, MAKNA partnered with the
                                             to mark World Cancer Day. A hair
led three-days of public awareness                                                           broadcasted a free special live lunch        Ministry of Health, and Great Eastern
                                             donation campaign “Hair for Hope.
raising workshops, which included the                                                        discussion highlighting new research         Mall to hold a public exhibition for World
                                             Be the Hope” along with a fun run and
official launch of a cancer pocket guide                                                     into rare cancers. The discussion - led by   Cancer Day. It was an opportunity to
                                             cycling fundraiser attracted over 2,000
made available to the general public.                                                        clinician-scientist, Professor Clare Scott   invite young people to interact with
                                             participants. Workshops on healthy
The Committee also gathered together                                                         and Kate Vines, Founder and Head of          the MAKNA team including patients,
                                             lifestyles, early detection, and risk factors
stakeholders for a focus group discussion                                                    Patient Care at Rare Cancers Australia       volunteers and nurses, and to understand
                                             were also organised to raise awareness
on cancer control management, which                                                          - centred around the innovative patient-     better what cancer is about and how to
                                             among medical doctors.
was concluded by a conference attended                                                       driven NOMINATOR clinical trial which        prevent it. Clinical breast examinations
by national civil society representatives,   Nepal                                           explores the genomic profiling of rare       and basic health tests were also provided
the Ministry of Health as well as keynote                                                    cancers.                                     free of charge during the exhibition.
speakers from UICC and the International     Organised by the Nepal Cancer Relief

Atomic Energy Agency.                        Society (NCRS), an incredible motor rally
                                             stretching the 250km from Kathmandu
                                             to Pokhara took place for the first time,
                                             with all participating cars carrying cancer
                                             awareness slogans and messages.
                                             The NCRS also planned several other
                                             activities across the country focusing on
                                             cancer awareness and early detection,
                                             including a candle lighting ceremony and
                                             free health camp offering free screenings.
World Cancer Day                                                                                                                      2019 Impact Report   17

UICC members make an impact
Eastern Mediterranean
Egypt                                       Iran                                          parents to make origami hearts which
                                                                                          were sold in a charity bazaar with funds
The Alexandria Society for Cancer           The Reza Radiotherapy and Oncology
                                                                                          raised going to support MAHAK's efforts.
Patient Care alongside the Alexandria       Center created an engaging World
                                                                                          Using their website and Instagram and
Faculty of Medicine planned several         Cancer Day campaign to raise public
                                                                                          visiting schools around Tehran, MAHAK
activities around World Cancer Day,         awareness, including a series of one-day
                                                                                          reached almost 1,000 students and
including a marathon, a number of           workshops which offered diverse trainings
                                                                                          achieved more than 20,000 impressions
awareness talks highlighting cancer         on topics such as mindfulness techniques,
                                                                                          on Instagram alone.
prevention as well as a press conference.   prevention, nutrition principles and one of
Large banners displaying key messages       their most popular workshops - laughter
and the World Cancer Day logo were also     yoga. The Center also partnered with          Israel
hung from buildings of the Alexandria       the Mashhad Cancer Charity and the
                                                                                          This year the Israel Cancer Association
University Faculty of Medicine to raise     Mashhad municipality to host a 5km
                                                                                          held a series of events to engage the
awareness campus-wide.                      family-friendly cancer awareness
                                                                                          media, including a Facebook Live
                                            bike ride.
                                                                                          broadcast on cancer prevention,

                                            To celebrate the spirit of the new ‘I Am      detection and treatment, a joint press

                                            and I Will’ theme, MAHAK created a            conference with the Ministry of Health

                                            national campaign aimed at teaching           releasing the latest national data on

                                            elementary school children the value of       cancer morbidity, survival and mortality,

                                            humanitarian and charitable activities.       as well as a number of radio broadcasts

                                            Through using a heart origami as a            as part of wider public information

                                            fun and creative tool to engage young         campaign.

                                            students, MAHAK invited schools and
World Cancer Day                                                                                                                      2019 Impact Report   18

Closing the global cancer divide:
A Council on Foreign Relations meeting

World Cancer Day encourages a more empowered world through raising                                      “It’s been an unnecessarily
the public and political literacy through the pursuit of informed and                                   siloed approach which we have
worthwhile discussions on some of the most critical social issues in cancer.                            adopted at a global level when
In the week leading up to World Cancer Day, the Council on Foreign                                      actually we’re talking about a
Relations, invited UICC CEO, Cary Adams and Nobel-Prize winner, Harold                                  human being.”
Varmus for an insightful discussion on closing the global cancer divide.                                Cary Adams, UICC
                                                                                                        Council on Foreign Relations meeting
                                                                                                        in New York, 29 January 2019

                                                  The Council on Foreign Relations (CFR) is a member-based organization, think tank and
                                                  publisher helping its members, government officials, business executives, journalists, educators
                                                  and students, and civic and religious leaders to better understand the world.
World Cancer Day                                                               2019 Impact Report   19

Partners with a vision
Astellas                               Diaceutics

   “World Cancer Day provides          In the lead up to World Cancer
   an opportunity to reflect on the    Day, Diaceutics conducted a survey
   progress made with improving        among cancer patients to help raise
   cancer treatment and underscore     awareness and to better understand
   the need for continued focus.”      the diagnostic journey from a patient
                                       perspective. The results, which were
   Dr. Peter Sandor, Vice President,   shared on World Cancer Day, found
   Head of Oncology Therapeutic        that the concept of biomarkers,
   Area Marketing Strategy, Astellas   mutations and genetic tests were
                                       more difficult to understand, yet
Daiichi Sankyo                         there was a desire among patients to
                                       learn more. The findings underscored
First time World Cancer Day partner,
                                       an important need for clear,
Daiichi Sankyo launched a Twitter
                                       accessible and simple information as
campaign to help drive awareness,
                                       well as a shared language between
to reaffirm their commitment to
                                       patients and physicians to empower
developing "meaningful treatments
                                       patients to take ownership of their
for patients with cancer" and serve
                                       diagnostic and treatment journeys.
as a reminder of the powerful work
that their teams and colleagues
do each day. Television screens        MSD
throughout the corporate offices       MSD teamed up with Twitter to
featured key information and           create an exclusive World Cancer
messages to help boost awareness       Day emoji for the 4 February.
among Daiichi Sankyo's 15,000          Featuring the world inside the ‘I Am
employees.                             and I Will’ speech bubble, the emoji
                                       appeared each time the official
                                       hashtags #WorldCancerDay and
                                       #IAmAndIWill were used.
World Cancer Day                                                                2019 Impact Report   20

A fresh collaboration with leading artists

The launch of the new ‘I Am              The bold and inspiring video
and I Will’ campaign presented           featuring leading musicians such
an opportunity to extend the             as Billboard’s Hot 100 chart topper
campaign’s awareness and reach.          Halsey, singer, songwriter and
UICC’s collaboration recording           actress Sabrina Carpenter and
artists including Grammy winner          Chinese-Canadian superstar Kris Wu
Alessia Cara and TIME 100 Most           as well as cancer survivors Taboo,
Influential People of 2018 honouree      rapper and member of Black Eyed
Shawn Mendes, as well as luminary        Peas, and the visionary Nile Rodgers
will.i.am, represents a fresh approach   has been viewed over half a million
in reaching individuals yet to hear of   times.
or engage with World Cancer Day.

    “This World Cancer Day, I will use my voice
    to raise awareness and my influence to make
    change. We all have the power to reduce the
    impact of cancer, so this 4th February, I will join
    the fight against cancer – please join us.”
    will.i.am
World Cancer Day                                              2019 Impact Report   21

                                     “I am no longer ignorant to the
                                     challenges presented by a cancer
                                     diagnosis, but I am also not
                                     powerless in providing much needed
                                     education to ease this journey.”

                                     Ebele Mbanugo, Run for A Cure Africa,
                                     Executive Director
                                     NCD Alliance blog story for World
                                     Cancer Day

Students attend a special World
Cancer Day event in Nigeria hosted
by Run for A Cure
World Cancer Day                                   2019 Impact Report     22

As the sun goes down on the
4 February, cities light up in
orange and blue to mark
World Cancer Day. This year,
55 landmarks in 37 cities
showed their colours in support.

                                   Vancouver Convention Centre light up
                                   for World Cancer Day thanks to the
                                   Canadian Partnership Against Cancer
World Cancer Day                                                                                                                     2019 Impact Report       23

Cities shining a light
Springfield Central, Brisbane, Australia      Caretta Shiodome, Tokyo, Japan          Marina Square, Singapore

Story Bridge, Brisbane, Australia             The Treasury, Petra, Jordan             Ocean Financial Centre, Singapore

Legislative Assembly of the State,            AUBMC-Daniel ACC building, Lebanon      Victoria Theatre and Concert Hall,
Sāo Paulo, Brazil                                                                     Singapore
                                              The Cat Statue, Kuching, Malaysia
Ponte Estaiada, Teresina, Brazil                                                      City of the Arts and Sciences Museum,
                                              Independence Monument, Yangon,
                                                                                      Valencia, Spain
Sail of Lights, Vancouver, Canada             Myanmar
                                                                                      Ericcson Globe, Stockhölm, Sweden
Olympic Cauldron/Vancouver                    Yangon Parliament Building, Yangon,
Convention Centre, Vancouver, Canada          Myanmar                                 Kaknästornet, Stockhölm, Sweden

Calgary Tower, Calgary, Canada                Yangon City Hall, Yangon, Myanmar       Folkart Towers, Izmir, Turkey

High Level Bridge, Edmonton, Canada           Abuja City Gates, Abuja, Nigeria        Galata Tower, Istanbul, Turkey

RCMP Heritage Centre, Regina, Canada          Transcorp Hilton, Abuja, Nigeria        Martyrs' Bridge, Istanbul, Turkey

The Forks, Winnipeg, Canada                   National Theatre, Lagos, Nigeria        Yavuz Sultan Selim Bridge, Istanbul,
                                                                                      Turkey
CN Tower, Toronto, Canada                     Royal Opera House, Muscat, Oman
                                                                                      Jet d’eau, Geneva, Switzerland
Niagara Falls, Niagara, Canada                Palácio da Ajuda, Lisbon, Portugal
                                                                                      BT Tower Infoband, London, United
Halifax City Hall, Halifax, Canada            Terreiro do Paço, Lisbon, Portugal
                                                                                      Kingdom
Confederation Building, St John’s,            Qatar National Convention Center,
                                                                                      UK Parliament, London, United Kingdom
Canada                                        Doha, Qatar
                                                                                      York Teaching Hospital, York, United
Charilaos Trikoupis Bridge, Rio & Antirrio,   Qatar Petroleum Tower, Doha, Qatar
                                                                                      Kingdom
Greece
                                              The Torch, Doha, Qatar
                                                                                      Prudential Centre, Boston, United States
City Hall, Ioannina, Greece
                                              Sheraton Grand Doha Resort &
                                                                                      PECO Building, Philadelphia, United
Evia Island Port Authority Building, Evia     Convention Hotel, Doha, Qata
                                                                                      States
Island, Greece
                                              Fullerton Building (Fullerton Hotel),
                                                                                      The Leonard P. Zakim Bunker Hill
Fountain of the Four Rivers, Piazza           Singapore
                                                                                      Memorial Bridge, Boston, United States
Navona, Rome, Italy
                                              NTUC Building (One Marina Boulevard),
Sana Shopping Center, Tehran, Iran            Singapore                                                                          Galata Tower lights up in
                                                                                                                                 Istanbul thanks to Turkish
                                                                                                                                 Association For Cancer
                                                                                                                                 Research & Control
World Cancer Day                          2019 Impact Report   24

Government
leaders step up
Every year on World Cancer Day,
governments around the world reaffirm
their commitment and make cancer a
national health priority. This year, at
least 62 governments engaged on
World Cancer Day.
World Cancer Day                                            2019 Impact Report   25

Telling a story
World Cancer Day is a critical opportunity to engage
with the press and media to ensure informed coverage
which continues to break down myths and misconceptions,
overcome stigma and reduce fears around cancer.
This year, the global press story focused on early stage
cancer detection, screening, and diagnosis as one of the
most powerful ways to save lives.

World Cancer Day was covered by hundreds of leading
media outlets, achieving more than 15,000 press articles.
World Cancer Day                                                                                                                                                                                                                                                                                             2019 Impact Report                           26

What the press is saying

                                                                                                                                                                                                        15/02/2019
                                                                                                                                                                                                                     Media Insight Report

                                                                                                                                                                                                                                            World Cancer Day 2019
 Latin America                            Africa                                   Asia & Middle East                               Asia                                United States                          Oceania                                              Europe
                                                                                                                                                                                                                                                                                                              The importance of an early cancer
                                                                                                                                                                                                                                                                                                              diagnosis

  President Weekes, World Cancer Day       World Cancer Day 2019: "I Am            Why is World Cancer Day Observed? Theme for
                                           And I Will"                             2019 and Significance of This Day Dedicated to                                                                                World Cancer Day: UNSW                             World Cancer Day 2019: Themes, facts,     Will.I.am and Shawn Mendes call for
                                                                                                                                    February 4th is World Cancer Day.   World Cancer Day 2019: Facts,            researches share their vision for                  and symptoms you should look out for
                                                                                   Cancer Survivors Across the World                                                                                                                                                                                          increased awareness on World Cancer Day
                                                                                                                                    What are you doing?                 theme and everything else you            a future without cancer
                                                                                                                                                                        need to know

  World Cancer Day: We need to             Jordanian Princess to grace World
  talk about the disease                   Cancer Day celebrations in Kumasi                                                                                                                                                                                                                                  World Cancer Day: Urgent action
                                                                                   Cancer causes 9.6 million deaths                                                                                                                                                                                           needed to improve early detection
                                                                                   worldwide in 2018                                World Cancer Day: Evaluating
                                                                                                                                    China's efforts against cancer                                               Major names in music come                          I Am and I Will: The steps We Can All
                                                                                                                                                                        World Cancer Day 2019:
                                                                                                                                                                                                                 together for World Cancer Day                      Take This World Cancer Day
                                                                                                                                                                        Inspirational Quotes About
                                                                                                                                                                        Fighting The Disease

  World Day of the fight against           'I Am and I Will' is the empowering
  cancer: the key is in early detection    call to combat cancer
                                                                                   World Cancer Day: Health Min
                                                                                   says cancer curable if detected,                 Majority of cancer cases detected
                                                                                   treated early                                    at later stages in Malaysia
                                                                                                                                                                                                                                                                                                              More early diagnosis to beat cancer.
                                                                                                                                                                                                                 Why early detection is vital in                    World Cancer Day: What is cancer, what
                                                                                                                                                                        World Cancer Day 2019: Hope                                                                                                           The appeal in World Cancer Day.
                                                                                                                                                                                                                 helping survive cancer                             are the signs and can it be prevented?
                                                                                                                                                                        Is Constantly Growing

  World Day Against Cancer: Free           Early presentation helps in
  screenings are geld until February       cancer treatment.
  9 in Pueblo Libre
                                                                                   World Cancer Day 2019: Timely
                                                                                   detection can help Cancer survive                Health Minister: 60pc of cancer
                                                                                                                                    cases in Malaysia detected late                                                                                                                                           "I am and I will": you survive 8
                                                                                                                                                                                                                 Early detection key focus in                                                                 uro-genital tumors on 10http://ai2018.en
                                                                                                                                                                                                                 cancer war
                                                                                                                                                                                                                                                                    Music stars put voices behind World
                                           Nambia: Call for Action On Early                                                                                                                                                                                         Cancer Day
                                           Cancer Detection...Proactivity to
                                                                                   Call for early detection of cancer
                                           improve Patient Survival
  World Cancer Day: visualize,
  prevent and provide access                                                                                                                                                                                                                                                                                  World Cancer Day: I am and I will
                                                                                                                                                                                                                                                                                                              (I am and I will...)

                                           I am a survivor and I will inspire
                                           and educate others about cancer...      Health systems must provide cancer
                                                                                   screenings, detection and diagnosis
                                                                                   at all levels of care
  The INC, the AAOC and the
  CANCER COALITION ARGENTINA:
  Several organisations joined forces
  in the World Cancer Day                                                                                                                                                                                                                                                                                     Istanbul's landmarks lit up in orange and
                                           4 things to celebrate in February                                                                                                                                                                                                                                  blue to mark World Cancer Day
                                           other than Valentine's Day

                                                                                   World Cancer Day 2019: Be the
                                                                                   change you want to see

  World cancer and food day as
  preventive factor                        World Cancer Day: ACT Founda-
                                           tion strives for a cancer-free Africa

                                                                                                                                                                                                                                                                                                              Journée mondiale contre le cancer
                                                                                   World Cancer Day: 80% cases can
                                                                                   be treated if detected early
                                           #IAmAndIWIll: Today is
                                           World Cancer Day

  Aragón planta cara al cáncer con
  prevención, detección precoz y                                                                                                                                                                                                                                                                              Journée mondiale contre le cancer : 1500
  mejoras asistenciales y tecnológicas                                                                                                                                                                                                                                                                        nouveaux cas chaque année en Martinique

                                           #WorldCancerDay 2019: Eight
                                           warning signs you shouldn't ignore

  Lo que podemos -y debemos- hacer
  para prevenir el cáncer
                                                                                                                                                                                                                                                                                                              Cancer : comment Céline Lis-Raoux a
                                                                                                                                                                                                                                                                                                              gagné son combat pour le droit à l’oubli

                                           WORLD CANCER DAY: Cancer
                                           burden increasing, awareness
                                           also rising

                                                                                                                                                                                                                                                                                                              Umgang mit Krebs – "Es gibt viel Raum
                                                                                                                                                                                                                                                                                                              für Zuversicht"

                                                                                                                                                                                                                                                                                                              On World Cancer Day, professor
                                                                                                                                                                                                                                                                                                              hails 'tremendous progress'
                                                                                                                                                                                                                                                                                                              made so far
                                                                                                               4
World Cancer Day                                                                       2019 Impact Report   27

Our Heroes                                       “It was wonderful to be able to
                                                 report to all our donors that we had
                                                 reached this important milestone
                                                 on the day when the world was
Individuals living with cancer, survivors,       focused on beating cancer. World
caregivers, healthcare professionals, leaders,   Cancer Day allows us to raise
                                                 awareness which then impacts our
advocates, companies, governments,               supporters or potential supporters
students, teachers, communities and              thus allowing us to reach more
                                                 women and save more lives.”
supporters spoke up as one.
                                                 Ellen Starr, MSN WHNP, Executive
                                                 Director, Grounds for Health

                                                 Perfect timing
                                                 Grounds for Health, a cervical cancer prevention
                                                 non-profit focused on coffee growing regions,
                                                 hit their $100,000 Geo Challenge fundraising
                                                 goal right before World Cancer Day. It was the
                                                 perfect timing to share the news to their donors.
                                                 The $100,000 raised, to be matched by partner
                                                 Royal Coffee, will help to expand Grounds
                                                 for Health program into the Gedeo region of
                                                 Ethiopia, where approximately 70% of the
                                                 pickers in coffee are women.
World Cancer Day   2019 Impact Report   28

Influential
voices
World Cancer Day            2019 Impact Report   29

Taking World Cancer Day
to infinity and beyond...
World Cancer Day                                  2019 Impact Report   30

                                   Empowering
                                   a generation
                                   World Cancer Day aims to
                                   empower this generation
                                   and the next with accurate
                                   information, knowledge
                                   and education which are
                                   powerful enablers for a
                                   healthier population.

World Cancer Day rally organised
by Project PINK BLUE.
World Cancer Day                                         2019 Impact Report   31

I AM               I AM               I AM
A PARENT           A CANCER PATIENT   A BELIEVER
AND I WILL         AND I WILL LIVE    AND I WILL HELP
NEVER GIVE UP      LIFE TO THE MAX    FIGHT CANCER

@HasnFaiz          @Friends_Of_Max    @himanshu_bhatia
World Cancer Day                                                                            2019 Impact Report   32

World Cancer Day
2019 Advisory Group

We invite the input of health
                                   Hollie Jenkins, Cancer Council       Patricia Pinto & Cristiana Fonseca,
                                   Australia                            Liga Portuguesa Contra o Cancro

and communications experts to      Lesley Frey, Canadian Partnership
                                   Against Cancer
                                                                        Leidys Marquez-Gigi, MAKNA
                                                                        (Malaysia)

be part of a dedicated advisory    Maria Ioannide, Cyprus Anti-Cancer
                                   Society
                                                                        Rachel Darwin, National
                                                                        Comprehensive Cancer Network

group to ensure World Cancer       Letícia Cecagno & Gabriel Johnson,
                                                                        (United States)

                                   FEMAMA (Brazil)                      Lucy Westerman, NCD Alliance
Day represents as many diverse     Evangelos Filopoulos, Hellenic       Runcie Chikeruba, Project PINK
                                   Cancer Society (Greece)              BLUE (Nigeria)
perspectives as possible so that   Akke Albada, IKNL(The Netherlands)   Jane Heath, World Cancer Research

the global message has meaning     Sheila Nair, Indian Cancer Society
                                                                        Fund International

and resonance to supporters        Dr Jane Turner, International
                                   Psycho-Oncology Society

everywhere.                        Gráinne O’Rourke, Irish Cancer
                                   Society
World Cancer Day                                         2019 Impact Report   33

                   Keep spreading the word

                   This World Cancer Day’s impact is
                   creating a ripple effect beyond the
                     4 February. Keep spreading the
                      word and get ready for 2020.
World Cancer Day                                                                                2019 Impact Report   34

Thank you
The thousands of small and
                                                                    Thank you to our UICC members
                                                                    and the wider international cancer
                                                                    community for spreading the word and
big acts on World Cancer Day                                        who do the work every day to create a
                                                                    healthier, brighter future for all.
have made a phenomenally                                            And, to everyone who believes that a
                                                                    world without cancer is a world worth
powerful impact this year.                                          speaking up for, thank you.

Thank you to our World Cancer Day partners whose financial contribution makes the biggest difference.

Visionary partners                                              Champion partners
World Cancer Day                        2019 Impact Report   35

Origami Crane

                                  IA
Icon Group’s patients, staff,

                                  M
loved ones, and their partners
created thousands of folded
origami cranes with their own
‘I Am and I Will’ messages,
resulting in a symbolic display
of hope and happiness in the
face of challenging times.

Print this page out to create
your own ‘I Am and I Will’
origami crane.

                                       IW
                                        IL
                                          L
World Cancer Day                                                                                                                                                                              2019 Impact Report   36

How to fold an origami crane
                                                                                                                                         How to fold an origami crane

      I AM I WILL

                                                                                                                                                               I WILL
  1. Write your I AM and I       2. Start with the                    3. Turn the paper over to the                     4. Using the creases you have made, bring
  WILL statement.                patterned side up. Fold              solid colour side. Fold the                       the top 3 corners of the model down to
                                 in half and open. Then               paper in half, crease well and                    the bottom corner. Flatten model. Ensure I
                                 fold in half the other               open, and then fold in the                        WILL is on the flat side.
                                 way.                                 other direction.
           I WILL

5. Fold the top layer two     6. Fold top of model                 7. Open the uppermost flap of the model,             8. Turn model over and         9. Fold upper          10. Repeat on
side triangular flaps into    downwards, crease                    bringing it upwards while ensuring the top           repeat Steps 5-7 on            layer flaps into       other side.
the centre to create a        well and unfold.                     triangle is flat. The sides of the model will        the other side.                the centre.
crease and unfold.                                                 flatten towards the centre and crease well.

11. Lift up the top right side and     12. Lift up the upper       13. Like you did in       14. Next, pull out the   15. Fold the wings down. Then to make the           Finished crane.
press it over to the other side,       most bottom point and       Step 11, fold the right   long pieces of paper     head bend the top of one of the side tips
like turning a page in a book.         fold it so it meets with    side top layer of the     (the head/neck and       down.
Press down the middle fold. Flip       the top point. Press that   paper in a book fold,     tail). Pull them both
the paper over and repeat this in      new fold down. Flip the     from right to left.       out to a 45 degree
the same direction, right to left,     paper over and repeat       Flip the paper over       angle.
on the other side.                     on the other side.          and repeat on the
                                                                   other side.
For more information and the latest
news, sign up to our newsletter at
worldcancerday.org

Have questions? Email us at
hello@worldcancerday.org

World Cancer Day is an initiative of the
Union for International Cancer Control.
                                           facebook.com/worldcancerday

                                           instagram.com/worldcancerday

                                           twitter.com/uicc

                                           youtube.com/worldcancerday_official
You can also read