2019 Media Kit FOR PEOPLE WHO LOVE TO COOK - The Most Powerful Epicurean Platform in America: Print, Digital, TV, Social Media - Fine Cooking ...
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FOR PEOPLE WHO LOVE TO COOK
The Most Powerful Epicurean Platform
in America: Print, Digital, TV, Social Media
2019 Media Kit
300
Fine Cooking Awarded IMAG/MPA’s
Best 2017 & 2018 Advertising Program Award
Awarded for offering in class content & marketing elements across all platforms:
• Print • Social Media • Events
• Digital • Custom Content • Retail Collaboration
• Television
To learn more about the 2017 Imagination Awards finalists and winners, click here.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC2
For people who love to cook
Fine Cooking has built the single most trusted and highly valued epicurean media platform in America by creating high quality content
products for the most passionate food and cooking enthusiasts out there.
For just a fraction of the cost you might spend with other epicurean magazines, we offer you the opportunity to promote your brand to
1.66 million potential brand ambassadors in Fine Cooking.
Desirable, Motivated Audience
• Fine Cooking outsells Food & Wine, Bon Appetit and Saveur on the newsstand, even with our $6.95 cover price.
• Fine Cooking ranks #1 in the category typically willing to pay more for high-quality items.
• Fine Cooking readers spend over 2.2 hours with each issue, much longer than readers of other epicurean titles spend with those magazines.
• Our online audience spends 50% more time on finecooking.com than users of other epicurean magazine websites spend on theirs.
Engaged cooks and bakers
• 66% cook for fun 2+ times a month
• 75% cook for fun once a month
• 63% prepared food from scratch in the last 30 days
• 45% entertained friends at home once a month
• 30% spent $120+ in average week at food stores
Strong Brand Ambassadors
• 75% recommend food products they like
• 63% feel they have great experience in cooking
• 46% say family/friends trust their advice on cooking
• 70% have recommended food products to family/friends in the last 12 months
Source: Fine Cooking Prototype, 2018 GfK MRI Doublebase
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC3
1 .2
Demographics
title??Growing the most engaged, affluent and influential audience
Gender 71% Female
Median age 52
Readers per copy 6.65
Often (frequently/very frequently) consulted for advice/recommendation
Bake once a week or more
Cook for fun once a week or more
56%
232 (Rank #1)
623 (Rank #1)
6
readers per copy
Cook for fun 2 or more times a week 445 (Rank #1)
Bake 2 or more times a month
Entertain friends at home once a month
34% (Rank #1)
80% (Rank #1) 60%
willing to pay for
Entertain/cook for fun/bake once a month 82% (Rank #1) high-quality items
During a given week, cooks meals frequently 59% (Rank #1)
Regularly eats organic foods 51%
Willing to pay for high-quality items 60%
Source: Fine Cooking Prototype, 2018 GfK MRI Doublebase, 2016 Audience Profiling Study, Harvey Research.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC5
Fine Cooking Print
Core Issues Editorial Calendar 2019
February/March 2019 Ad close: 11/16/2018
On sale: 1/15/2019
This issue features comfort food at its finest. Our hearty cold-weather recipes include roasts, soups, and
winter desserts – everything perfect for a cozy meal at home.
April/May 2019 Ad close: 1/18/2019
On sale: 3/19/2019
Springtime favorites will delight you – lamb, vegetables, and light sauces. Enjoy springtime favorites as we
welcome in a warmer weather menu.
June/July 2019 Ad close: 3/29/2019
On sale: 5/28/2019
Easy entertaining and grilling is on the menu in this issue. Discover all of our warm weather favorites,
including outdoor menus, seasonal vegetables, and simpler desserts.
August/September 2019 Ad close: 5/17/2019
On sale: 7/16/2019
Get ready to put summer’s best meals on the table. From burgers to BBQ, to ice cream and salads, we
have the tastiest recipes to delight.
October/November 2019 Ad close: 7/19/2019
On sale: 9/17/2019
Our harvest issue features exciting new ways to enjoy old favorites, including our favorite fall fruits. It also
serves up a cornucopia of tips, ideas, and recipes for celebrating the best-ever Thanksgiving Day dinner.
December/January 2020 Ad close: 9/20/2019
Celebrate with this festive issue! It’s packed with recipes for every occasion, from fancy dinner parties to On sale: 11/19/2019
weeknight gatherings. Includes gift-giving ideas, new kitchen tools and gadgets, gourmet food, and wines
sure to please.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC6
Fine Cooking Print
Special Interest Publications Editorial Calendar 2018-2019
sserts
Fruit De
y
-Stem • Eas
king Root-to HUMMUS
One-Pot/Slow Cooker/Comfort Food Ad close: 11/30/2018 BLE S • Coo PROOF
reEsSh
ROASTED
VEG ETA DE R • FOOL
AM AZ ING S CH OW
okll F
DE LICIOU
NO. 128
TY,
lads • HE AR
Harvest Sa
On sale: 1/29/2019
Make planning and cooking your winter meals easier and more enjoyable with one dish dinners that don’t require
extra work. For weeknights and special occasions, we offer many delicious options. Co
90+Fa R
ECIP
hen Tips
THE BES
T OF FINE
COO KING
& Test Kitc
Mediterranean Ad close: 12/28/2018
NO. 123
On sale: 2/26/2019
Holiday
THE
From moussaka and butternut squash ravioli to chicken tagine and gazpacho, we offer a wide collection of recipes
BEST
40 Test Ki
OF
THE BEST
tchen TI
PS
OF FINE
representing the earthy, robust flavors of this rich culinary area. Each recipe has in-depth instructions and is
s
COOKING
illustrated with a high-quality, full-color photograph.
70+ FES
TIVE R
HOLIDAY
2018
H FALL
COOKFRES
Easy, Fa Rutabaga,
ECIPE
$11.99 Canada
Roasted Squash
mily
7
AUGUST
Apple, and Feta, p. 14
Desser Feasts • Perfe
S 2017
w w w.f i
Salad with
ts • Must ct
S
UNTIL
-Try Sid Party Food •
Ad close: 2/15/2019
necook
Grilling
DISPLAY
es • Spiri De
Taunton
Product
#052128
ted Cockcked-Out
i n g .c o m
g.com
www .finecookin
tails
On sale: 4/16/2019
Grilling season is here! At long last, we’re ready to take the cooking outdoors and enjoy delicious char-tinged and
smoke-kissed dishes. Try dozens of rich and delicious steaks, chops, ribs, sides, and more.
Citrus-
Herb Roas
Turkey, t
Gravy, and
Cranberry
Sauce,
p. 64
HOLIDAY
S 2017
$11.99
w w w.f
23
Ad close: 3/8/2019
UNTIL JAN
CookFresh Spring/Summer
inecoo
DISPLAY
k i n g .c
Taunton
On sale: 5/7/2019
Product
www.fine
om
#052
cooking.c 123
om
Celebrate spring and early summer’s fresh produce (think: crisp, tender lettuces, fragrant, juicy berries, meaty
asparagus) with delicious, healthful dishes to enjoy at every meal.
TBD SIP
.
Ad close: 4/19/2019
On sale: 6/18/2019
epicurean magazine
for average newsstand
# 1
sales per issue,
Ad close: 6/14/2019
CookFresh Summer/Fall outselling Bon Appétit,
On sale: 8/13/2019
From vibrant bunches of Swiss chard to a ripe, just-picked tomato or plump eggplant, there’s always something at a Food & Wine, and Saveur
farmstand or market this time of year for a cook to get excited about.
Ad close: 8/23/2019
Holidays
On sale: 10/22/2019
With the holidays approaching now is the time for festive get-togethers with friends and family. Packed with
ideas for planning Thanksgiving, throwing a cocktail party, or simply bringing dessert to a dinner party this
Holiday season.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC7
Editorial Features When it
GOOD S
Mextequ
The comes to
PIRITS
icannoW ay ired.
ila, frills are
requ
Age matters
rized accord
Tequila is catego the older the
and
ing to its age, depth (and
spirit, the more flavor. Blanco
mellowness)
is the young
of
(also called white
or silver)
est (bottled
up to
unaged or aged st, and
-
mak
Fresh
e it
to n
igh
60 days), cleare . Reposado
and ea
TTE MAXIM sy w
t
BY NANE cleanest tasting
golden in color, eeknig
(“rested”) is and aged in ht cook
party in toasty in flavor, oak) barrels ing
d at a dinner lly
wood (typica days. Añejo
I once arrive Angel for at least 60 spend at least
art-filled San
Mexico City’s ail (“aged”) must
just as the cockt Extra-añejo
neighborhood one year in wood. three years.
ning. A few of
What We’re Cooking Now: Fine Cooking editors and readers share some
least
hour was begin ant women of a is aged for at
the guests —eleg
were being serveds
cal
certain age— r glasse Tequila vs. mez
o in slende base for both
tequila blanc en Agave is the
ced on individual wood and tequila and mezca
l, but mez-
es
balan other varieti
delicious ideas for in-season ingredients.
quartered limes - cal uses many d the blue
trays bearing ing the accom of agave beyon in tequila.
a bit of salt. Ignorsipped their cook variety requir
ed
paniments, they also good to produced in
, savoring it neat.
I
as The spirit is of the Traditi onally
ries called
tequila slowly what sugars, such using it, think or open-air distille l has a
wanted to have 49 percent other the beverage to with. When to highlight mezca
immediately flavors you want
palenques, than tequila.
havin g. And for this cane. Mixto is
not
food, and then smokier flavor g
were
enhance in the that will do just mezcal is growin
they tequila past had drink neat. These days,
especially arti-
American, whose s of citrusy la dates back to the choos e a tequila a in popularity, from Oaxaca
to round Tequi to add tequil
been limited first fermented
agave
that. If you want rette, reach sanal mezca
ls
flavor of a crisp, Aztecs, who some made a
in
margaritas, the ceremonial wine. to a salsa or
vinaig villages and ht to lend
tequila sipped juice to make (see above);
its clay pots (thoug to the spirit
smooth, floral as this special agave, which for a blanco ess
from a caball
ito, Today, the blue to mature, is vegetal flavor
s greater fruitin copper).
, was a revela
tion.
takes 8 to 10
years
and pure, bright fresh herbs than traditional
glass is called its national drink by hand lemen t
Make It Tonight: One of our most popular sections, MIT features easy dinner
sted comp
Mexico takes mostly harve roasted will the tequila-
true tequila must ed-cooked or and citrus. For
very seriously; 100 percent blue slowly steam en (below), use
a
ces. The plants
of special furna d to lime chick(see right) for its
be made only succu- in ded and presse reposado
y of the spiky are then shred fer- y personality
,
agave (a variet ple- sweet juice into woody, smok
the big pineap release their
lent plant with . (It takes about lements
called piña) and in which comp
solutions for weeknight cooking, plus some speedy sides. like heart, also d mentation tanks make 1 liter of tle chile
to
a distillery locate lb. of agave the chipo
produced in being 15 a.) Yeast is added, which and the char
recognized as tequil
a municipality ns s in the juice,
o’s denominatio acts on the sugar ol. Tequila’s of the
one of Mexic a. Any alcoh
ne tequil
of origin for genuinot say that it’s turning it to ding grill.
greatly, depen
tequila that does on the label is flavor can vary ed and how long
100 percent agave(but still labeled on how it’s distill .
known as mixto to it ages (see right)
made with up
tequila) and is Skillet
Pie, p. Shepherd
’s
375°F) gas or
28
m (350°F to
e chickensure thighs ss chicken
Prepare a mediu
tequila-limtequi
Food Science: Food provides endless opportunities to see science at work:
boneless, skinle lb.), trimmed fire.
8 t 21/2 charcoal grill the marinade
la flavor, be thighs (abou chicken from
st Remove the . Brush the
For a full, robu marinate for at least of excess fat the excess liquid
en Peanut or vegeta
ble oil, and shake off with the oil.
Grill,
to let the chick the grill grate
s4 as needed chicken and d in places and
8 hours. Serve until charre
ado repos 1 lime flipping once, minutes total.
boiling, braising, smoke, heat. Here we look at why we cook food the way we do.
a, preferably cilantro; gh, about 8
1/3 cup tequil 2 large limes) ly chopped cooked throu
lime juice (from 1/4 cup coarse the grill, cover
more to taste chicken from
1/3 cup fresh
juice, Remove the 5 minut es. Squeeze
1/4 cup agave
syrup tequila, lime let rest for the
garlic, finely
chopped bowl, whisk the with foil, and n, garnish with
3 large cloves In a medium cumin, orega
no,
over the chicke
le chile powde
r chile powder, the half a lime remaining lime,
1 tsp. chipot agave, garlic, r to taste. Add serve with the ws
and black peppe cilantro, and —Diana Andre
1 tsp. groun
d cumin
able Mexican 21/2 tsp. salt, and refrigerate s.
oregano, prefer g to coat. Cover cut into wedge
1/2 tsp. dried ground
chicken, turnin to 2 days.
and freshly hours or up
Kosher salt for at least 8 nne Day
r ing by Ro
black peppe ps; food styl
ott Philli
phs by Sc
Photogra
2017
Books That Cook: We share new cookbooks that we look forward to trying out.
KING • A P R / M AY
44 FINE COO
fine
coo
king
.c o m
27
3 WAYS WIT H...
Avocados avocado, cucumber,
Great Finds: A round-up of our latest finds for the kitchen and table, and where Go beyond guaca
summery takes. B
mole with these three
Y RONNE D AY
and poblano gazpa
Avocado gives this
cho
refreshing cold soup
texture. For best results,
to give it time to chill.
a silky smooth
make it a few hours
before serving
readers can source them.
Crisp
pretty and tasty garnish, homemade tortilla strips make
but you can use crumbled a
chips instead. Serves tortilla
4
1 poblano chile
2 English cucumber the stem, seeds, and
s, peeled, ribs, and
halved, seeded, coarsely chop.
and cut into
rice noodle salad 2-inch chunks
2 ripe Hass avocados
In a blender, combine
the
with avocado, 6 oz. each), cut into
chunks
(about
1-inch
poblano, cucumber
cilantro, 1/4 cup of
s, avocados,
mango, and chile Get to know 1/2 packed cup chopped
fresh
the oil, the vin-
egar, garlic, 1 tsp. salt,
1/4 tsp. pep-
This cool noodle salad
is just what avocados cilantro; more as
1/2 cup extra-virgi
needed
n olive oil;
per, and 3/4 cup water.
smooth. Cover and
Blend until
you want on a hot refrigerate
great vegetarian
summer night. A • Mexico is by far the largest more for serving
until very cold, at
least 2 hours
11/2 Tbs. white balsamic
main, it would also producer of avocados, vinegar; and up to 2 days.
Three Ways With: We provide three recipes for one item, usually including
be tasty with grilled but more as needed
shrimp or scal- they’re also grown
in many For the tortilla strips,
lops. For best results, other countries,
including
1 large clove garlic,
coarsely heat the
use avocados chopped remaining 1/4 cup oil
that are just ripe. the United States.
Serves 4
• There are at least 15 differ- avocado tartine with Kosher salt and freshly heat. Working in batches,
over medium
1/2 cup extra-virgi
n olive oil ent varieties, but
the Hass and roasted red peppesweet onions ground black pepper tortilla pieces and
add the
cook, stirring
rs
1/4 cup fresh lime 2 corn tortillas,
juice (from about accounts for 80% cut in half and and turning occasiona
of the lly, until
both sweet and savory options.
2 limes) With its colorful layers, then into 1/4-inch-wid
avocados grown this open-face sandwich e strips golden brown, about
around the 1 minute.
1/4 cup mirin world. It has a rich almost too pretty is
flavor and to eat. Don’t let that Roast the poblano Transfer to a paper-tow
4 tsp. Asian (toasted) wonderful creamy grab a knife and fork stop you, though; over a gas el-lined
sesame oil texture. (it’s a little messy burner, on a hot grill plate, sprinkle with
a little salt,
2 tsp. minced fresh
similar; more to
Thai bird chile or • Avocados ripen
only once
have at it. The baking
soda and sugar in
to pick up) and
a foil-lined baking
fire, or on and set aside.
taste picked. Perfectly
ripe ones age browning. Serves the onions encour- sheet under
Kosher salt 2 the broiler, turning Just before serving,
give a little when
pressed. with tongs, taste the
8 oz. rice noodles If hard, leave at room until blackened or soup and thin it with
(not vermicelli) tem- 1 Tbs. unsalted
butter blistered ice water to
2 firm-ripe Hass perature to ripen all over, 6 to 10 minutes. your desired consisten
avocados (about (put them 2 large sweet onions, the onions begin to Imme- cy. Season
each), diced 6 oz. in a bag with a banana halved brown, about to taste with salt,
if you and thinly sliced 5 minutes. Reduce diately put the chile pepper, and
1 ripe mango, peeled, want to speed the lengthwise the heat to in a bowl, vinegar.
pitted, and diced process 1/2 tsp. light brown medium, add the cover, and let steam
along). Once ripe, sugar sugar, baking for 15 min-
2 Tbs. chopped refrigerate 1/4 tsp. baking soda utes. Once cool, remove Serve the soup cold,
fresh basil, preferably to prevent overripeni soda, and 2 Tbs. water, drizzled
Thai basil; more
for garnish ng. If and cook, the with a little oil and
you feel air pockets, 1/2 tsp. sherry vinegar stirring occasiona skin, then split open. topped with
1/3 cup salted dry-roaste the fruit lly and scraping Remove the tortillas strips.
chopped d peanuts, is past its prime. Kosher salt up the browned bits
on the bot-
1 lime, cut into • Nutrients are concentrated 2 ripe Hass avocados
tom of the pot, until
Good Spirits: From aged rum to small batch gin, here we feature one spirit and
wedges, for serving (about 6 oz. each) the liquid has
close to the peel, evaporated, about
so use
In a small bowl, whisk
the olive oil, lime “nick and peel” method the 1 Tbs. fresh lemon
juice
1 minute. Add
for another 2 Tbs. water
juice, mirin, sesame removing the thick 4 slices multigrain and repeat
oil, chile, and 1 tsp. skin (see bread, this process until
Prepare the noodles salt. p. 98) to ensure
that you’re
lightly toasted the onions
according to package getting the most 1/2 cup finely chopped are deep golden brown,
directions, drain, and from your roasted about
rinse with cold water. avocado. red peppers 10 minutes. Add the
In a medium bowl, vinegar and
a great way to cook with it.
avocados, mango,
gently toss the • Once cut, avocados oxidize 1/2 cup loosely packed
pea cook for another 30
seconds.
and basil with enough
kitche
quickly produ
(the fleshnturns cts shoots or sprouts
of Season to taste with
G R E AT F I N D
S of the vinaigrette
to coat lightly. In a More
brown). Prep just
your choice salt and
bowl, toss the noodles
with enough of
large
using,on
if possible.
radar
our Otherwise
before Flaky sea salt (optional)
set aside.
the remaining vinaigrette , In a medium bowl,
cover with plastic
wrap, or
mash the
to moisten well. avocados with the
»
Serve the noodles top with a squirt In a 51/2-quart Dutch lemon juice
tdoors
topped with the avo- of lemon or oven or other and
TakehereItareOu
cado mixture, peanuts, Grate Deal
lime juice to slow oxidation. heavy-duty pot, melt a generous pinch
salt, leaving
Cook-
at Fine the butter
lime wedges and any
and basil. Pass the We do a lot of grating over medium-high some chunky pieces.
Divide the
some seri- heat. Add the
remaining vinaigrette ing, and it can require onions, raise the heat avocado among the
at the table. why we were bread slices,
of the season.
ous muscle. That’s cook, stirring frequently
to high, and and top with the onions,
our favorite finds
design
impressed by the smart West for about pea shoots, and a
peppers,
from 1 minute and then
For picnic or patio,
22 F I N E C O O K I N G of these new graters less often, until little flaky sea
• JUNE/JU flat blades salt, if you like.
F R E E D M ALYN 2 0 1 7 Blade; their layered,
BY REBECCA Photographs reduce drag, requiring
less force
»
by Scott Phill and allow you Bright Side
5 s t y l itines,
f o o draised
i p s ;than
n g b y R o n n e D(Huge and
to grate both up and
down. a y Infused with both jalapeño oil
On Location: From our PBS TV show, here we tour the locations and visit the
1 citrus zester and olive
bonus feature: The lime, this grapeseed
zo wooed
4 only zest, stopping blend from Extravagon
will remove
Add in the combination
when you reach pith.) Noodle This us with its punchy
»
FINECOOKING
handles, a natural for 23
of heat and zing; it’s
.C O M
easy-to-grip ergonomic each; Made (yes, in the heart
of
over
2 $19.95 dipping bread or drizzling fl. oz.;
and we were sold. Ohio’s Amish country)
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m; 877- for 6.8
»
williams-sonoma.co . $13.99
Stellar Cellar of egg yolks vegetables
chefs and artisans to get the inside scoop on our favorite foodie spots.
3 Pinch, Pour, double the amount .com.
812-6235. The multifunctional these have extravagonzofoods
is true to its than most noodles,
and Level Salt Cellar a rich flavor and hearty
texture.
the large open-
name: Pinch from Serve them with a
little butter,
»
liberally to Cut to the Chase
ing to season, pour salt, and pepper, and
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level against We’re fans of JK Adams’s their
salt pasta water, and good to go. $2.53
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Test Kitchen: Learn about techniques, equipment, ingredients, and more
Sometimes paper hinges to keep Berry Aromatic
»
The Napkins’s
cloth is a hassle. Enter brand 7 touch latch, friction classic
plug, heavy-duty For a changeup from
collaboration with
design it open, a drainage to two new
and a telescop- black pepper, look
DwellStudio: a new
line of high-end luggage-style wheels, Batak berry
also lined with favorite varietals: The
disposable napkins
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that resists hails from Indonesia
like real linens and
come in a range cork, a natural insulator won’t aroma,
They’re mold and mildew and bright, lemongrassy
featured in the issue. We look at a seasonal fruit or vegetable, giving you history,
of fresh, modern patterns. $595; while the timur berry,
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bridge to that paper-cloth degrade over time. 9001. and citrusy.
an ideal Nepal, is fresh
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»
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6 Carried Away which is
handsome, nese Mizunara oak,
Kinneybunkport’s traditionally used in
Japanese
3 Tool Around Picnic
roomy French Market soy
»
or vacation- whiskey barrels, this
Whether you’re tailgating barbe-
how to buy, and one terrific recipe to try.
bring a touch
5-in-1 Backpack lets you sauce has a delicious,
smoky
Dip Service
ing, Sagaform’s handy next hike. ing.
it easy to of Provence on your edge that’s not overpower , We’re always on the
cue multitool makes 6 palm
is Hand-woven from a whirl in marinades lookout for great-tasti
ng,
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Give it
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reminiscent of a pocket it’s dipping sauces, and sturdy chips to serve
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It may look like crystal,
but this Sandwich Envy
from Tritan, a Upgrade your alfresco
dining with flavors (shown here)
drinkware is made or
4 Table-minded tant, BPA- these simple yet stylish
sandwich are great on their own
material that’s break-resis The line is or
Made from woven
vinyl,
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from solid paired with hummus
r safe.
Chilewich’s new place
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come in several fun,
summery available in five colors only a damp for four 6-oz. bags;
here). Avail- the boards require
pastels. (Their Wave,
Mosaic, to seaglass, pictured making outdoor amazon.com.
tumblers, cloth for cleaning,
Basketweave, and
Fringe lines able in sets of four: $49 for a set of four;
$48; highball living easy.
are pictured here.)
Easy to wipe $48; wineglasses, m.
nyc.com; kinneybunkport.co
down and incredibly durable, they’re tumblers, $58; qsquared .C O M 19
use. $15 to 888-978-8895. FINECOOKING
perfect for outdoor
chilewich .com; Ve l u s h
$18 each; Day and Joan
ing by Ronne
888-851-7130. ips; food styl
by Scott Phill
Photographs
2017
G • J U N E / J U LY
18 FINE COOKIN
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC8
On the Menu
adve rt i se m ent
on the menu
by Fine Cooking
Promotional Events, Products & More…
Promotional Events, Products & More…
In book and Online
On the Menu is our in book guide to events, products, and more. This page is featured
in each issue, with a short paragraph and image. This listing allows you to draw attention Steamboat Wine Festival is a premier
Cincinnati Food + Wine Classic
The Cincinnati Food + Wine Classic is a three-day event designed to capture
the energy and enthusiasm of the Midwest’s dynamic food and beverage scene.
destination event where master We create a celebration of homegrown flavor served alongside nationally recognized
to a product launch, special event, or offering. winemakers, culinary greats, and
our distinguished guests gather to
chefs, wine and spirit experts, brewers, storytellers and food personalities.
play, wine, and dine in beautiful September 11 – 13, 2015
Steamboat Springs, Colorado. for tickets and more information go to:
Experience more than 100 food
artisans, wineries, breweries, CincinnatiFoodAndWineClassic.com.
distilleries, epicurean purveyors,
A promotional listing can also include exposure on our Events and Promotions page and locally made products. There is
something for everyone—from food
and wine tastings, to seminars and The Taste of WGBH: Food
on FineCooking.com. This listing provides a description, image, and link to your website. cooking demonstrations, to outdoor
adventures with food and wine
& Wine Festival Season 4
From the far corners of New England
influencers.
to the streets of Boston, WGBH is
again collaborating with the best chefs,
producers, wineries, and breweries to
deliver the finest food and wine festival
Opportunity: in the region. This four-day extravaganza
of flavor takes you on a journey to
delight the senses and stimulate your
appetite, including celebrity chef
• One promotional unit within On the Menu page in book appearances, Moveable Feast chef demos
presented by Fine Cooking, a Mind of a
Chef panel discussion, Chef ’s Gala, and a
• One Listing on Event page on FineCooking.com with image, URL, and live link August 5-9
taco throw down. Come to support PBS
and enjoy the the premier food event of
the season!
for more information
September 17-20, 2015
and schedule of events, go to:
WGBH Studios, Boston
www.steamboatwinefestival.com
www.wgbh.org/festival
f i n e c o o k i n G .c o m 103
In book
Online
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC9J
un e30,201
8
1
83,
000 76.
8%
23.
2%.2019 Rate Card – Gross
4-COLOR DISPLAY
CORE SIP
Full Page
$25,065 $15,315
2/3 $18,045 $11,025
1/2 $13,785 $8,430
1/3 $9,355 $5,720
1/4 $7,145 $4,365
1/6 $4,845 $2,960
COVER POSITIONS
Cover 2 $30,080 $17,610
Cover 3 $27,570 $17,610
Cover 4 $31,335 $19,145
BLACK & WHITE DISPLAY
Full Page
$17,845 $10,485
2/3 $12,850 $7,550
1/2 $9,820 $5,770
1/3 $6,665 $3,915
1/4 $5,085 $2,985
1/6 $3,450 $2,030
NOTE: All rates are gross.
There is a $1,500 charge for additional PMS color.
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FC11Print Specs
40 Test Kitchen TIPS
NO. 123
Holidays
THE
BEST
OF
THE BEST OF FINE COOKING
70+ FESTIVE RECIPES
HOLIDAYS 2017
Easy, Family Feasts • Perfect Party Food • Decked-Out
Live Area Bleed Available Desserts • Must-Try Sides • Spirited Cocktails
(width x length) (width x length)
2-Page Spread 16.25 x 9.75 inches 17.5 x 11.125 inches
Full Page 7.625 x 9.75 8.875 x 11.125
Citrus-
Herb Roast
2/3 Page Vertical 5.0 x 9.75 5.625 x 11.125
Turkey,
Gravy, and
Cranberry
Sauce, p. 64
HOLIDAYS 2017
$11.99
DISPLAY UNTIL JAN 23
w w w.f i n e c o o k i n g .c o m
1/2 Page Digest- Top 5.0 x 7.25 N/A
Taunton Product #052123
www.finecooking.com
1/2 Page Digest- Bottom 5.0 x 7.25 5.625 x 8.028
1/2 Page Horizontal- Top 7.625 x 4.75 8.875 x 5.347
1/2 Page Horizontal- Bottom 7.625 x 4.75 8.875 x 5.528
1/2 Page Vertical 3.688 x 9.75 4.312 x 11.125 AMAZING ROASTED VEGETABLES • Cooking Root-to-Stem • Easy Fruit Desserts
NO. 128
Harvest Salads • HEARTY, DELICIOUS CHOWDER • FOOLPROOF HUMMUS
1/2 Page Spread
1/3 Page Square
16.25 x 4.75
5.0 x 4.75
17.5 x 5.528
N/A
CookFresh THE BEST OF FINE COOKING
90+Fall RECIPES
1/3 Page Vertical 2.375 x 9.75 3.0 x 11.125* & Test Kitchen Tips
1/4 Page 3.688 x 4.75 N/A
*1/3 bleed ad is only allowed when purchased with a full page as one unit.
COOKFRESH FALL 2018
DISPLAY UNTIL AUGUST 7
$11.99 Canada
w w w.f i n e c o o k i n g .c o m
Page Trim: 8.625 x 10.875
Roasted Rutabaga,
Apple, and Squash
Taunton Product #052128
Salad with Feta, p. 14
www.finecooking.com
Email ads to: Ads@Taunton.com
Please indicate ad is for Fine Cooking
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC12Print Spec Details
Art Preparation/Specifications Publication Services
Full-Page/Fractional Ads: We accept digital files only, preferably high resolution, cymk, In-house production services are available for an additional
font-embedded PDF or PDF/X-1a. charge and they are non-commissionable. Contact the
Advertising Coordinator for details. Please note: All publication
Ads must be prepared according to our specification guidelines, which are available services will be billed at trade rates. Ads requiring work by the
by contacting the Advertising Coordinator at 866-505-4687 or emailing inquiries to Publisher may not qualify for the camera-ready discount.
Ads@Taunton.com.
Deadline for Publisher-set copy is 7 days
All ads must be accompanied by a proof made from the file submitted to verify content. prior to closing date.
Color ads must be accompanied by a high-quality, full resolution color proof calibrated to
Position Requests
SWOP specifications. For black & white ads without halftone images, a high-quality computer
Considered but not guaranteed.
printout (600 dpi or greater) is acceptable. We reserve the right to charge for processing time
in the event the file does not meet ad specification guidelines. All ads must reach the size of
Shipping and Production Information
the space ordered at some point in width and height.
All advertising materials
should be shipped directly to:
Production Data Advertising Coordinator
Trim size: 8 5/8 " x 10 7/8 " The Taunton Press, 63 South Main Street
Binding: Perfect bound PO Box 5506, Newtown, CT 06470-5506
Printing: Black & white, 4-color process; text and cover – web offset Phone: 866-505-4687
Paper: Text – 45-lb. coated stock; Fax: 203-426-3434
Cover – 100-lb. coated stock Email: Ads@taunton.com
(Please indicate ad is for Fine Cooking.)
Bleed Requirements
Bleed available only for 1/2 page and larger. Bleed image should be limited to tints or background. Billing Questions
Live matter, including type, must be kept within the live area, which starts 5/8" from top, 3/4" Please contact the Business Office at 800-926-8776
from bottom, 5/8" from left, and 5/8" from right of the bleed ad size. or Lorraine Parsons at 203.304.3245.
Email: BusinessOffice@Taunton.com
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC13Magazine Mechanical Requirements
Final Trim size: 8.625 x 10.875 inches
full page – live area: 7 5⁄8" x 9 3⁄4"
trim size: 8 5⁄8" x 10 7⁄8"
bleed size: 8 7⁄8" x 11 1⁄8" 1/3 page
1/4 page
(square)
3 11⁄16" x 4 3⁄4"
5" x 4 3 ⁄4"
1/2 page 2/3 page
1/3 page
(vertical) (vertical)
(vertical)
1/2 page
3 11⁄15" x 9 3 ⁄4" 5" x 9 3 ⁄4"
(digest) 2 3⁄8" x 9 3 ⁄4"
bleed available* bleed available*
5" x 7 1⁄4"
1/2 page (horizontal)
bleed available*
7 5 ⁄8” x 4 3 ⁄4”
bleed available*
Bleed available only for 1/2 page or larger ads. All sizes effective 2017.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC14Content Examples
Branded Content Where Food
is the Celebri
ty Culinary Excellence
Michelin-Starred
Discover global
Executive Chef
destin
world-class dining ations through Celebrity Cruise
and distinct culina
Chef Cornelius
Gallagher
crafts all of Celebrity
Cruises’ onboard
which are inspired
and locally sourcedby
menus,
the amazing regions from
ry experiences.
s’
each one of their
also select from
from the world’s
has been honored
world-class restauran
one of the largest
This extensive collection
boasts over
ts. Guests can
wine lists at sea.
most sought-after 500 selections
wine regions and
Excellence for the with Wine Spectator’s Award of
past 5 consecut
ships visit. Gallaghertheir ive years.
spent more than
two
decades in New
York
City’s highly respected
culinary arena,
work-
world’s most renowned ing for some of the
Executive Chef chefs. He also served
of a Michelin-starred as
Borders
in Manhattan. restaurant
As
Food and BeverageAssociate Vice President of
Custom created branded programs provide advertisers Sail Beyond
is responsible for Operations, Chef Gallagher
all aspects of culinary,
and beverage operation service,
s. His fresh
nal cuisines
making guests
feel excited about approach to
distinctive regio
challenge even
the most experien dining will
and discover
ced palates. In addition, Celebrity
World-Class Dining on a private label Cruises has embarke
d
Dining on board Estate and will partnership with Grgich Hills
be
Celebrity
Cruises offers many Chardonnay and exclusively offering “Opulenc
Cabernet. These e”
and international distinct wines will be available extraord
only on Celebrity inary
with an opportunity to maintain creative control and own
experiences. highlighting the
Choose from sushi Cruises,
Win inside or under the or Italian, iconic style with
perfect pairing
of Grgich Hills,
a freeity
Celebrity’s passiona
with up to a dozen stars; tion to its guests. te dedica-
restaurants and specialty
Celebr e! a wide
of unique bars, lounges,array Culinary Experien
Cruis clubs, every experienc and Guests on Celebrityces
ils
Deta 24 worldly and special. e is Cruises have access
Page wide selection of to a
chef-led
culinary tours. From
the rights to creative products, while taking advantage of
Award-Winning ing tours through walk-
produce
Wine Program stalls, spice shops,
Celebrity Cruises food markets of and
is foreign
one of the few cruise cities to private
cooking
lines with somme- classes and local
restau-
liers on every ship. rant tours, not only
team of educated A you delight in the will
discov-
knowledgeable and ery of new tastes,
wine flavors and dishes,
staff can be found also provide insights your guide will
in
Fine Cooking’s extensive expertise.
ties and anecdote into local gastronomic special-
s of history and
neighborhood life.
* Celebrity Cruises
menu items preparedfeatures select
provided by local with ingredients
suppliers.
1 fine cooki
kin su al
n g • a p r / m ay visit celebrity.com
f
g eo
Coo t reve
2015
h
er shIP wIt
In Partn
Fi er gr to
is
ff
ne ea
oth O
an Pull
➥
Overview
• Content created in collaboration between the partner and Fine Cooking
• Developed and produced by Fine Cooking Content and Test Kitchens Teams
Benefits
• Advertiser owns full rights to content
• Content may be used promotionally by partner
• If Fine Cooking creates content, the advertiser owns the end product for
use in other promotional efforts and advertising programs
• We can create robust campaigns promoting branded content through
Fine Cooking channels.
Opportunities
• Custom content features a product and messaging of the partner’s choice
• Script includes integration of brand/marketing message
• Content can be custom video, downloadable pdf, interactive quiz, print gatefold,
social media activation
Price
• Pricing to be determined based on specific project
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC15Award-Winning Moveable Feast with Fine Cooking
Moveable Feast with Fine Cooking is a 13-episode half-hour PBS series where each episode takes 1.8 million viewers on a
culinary adventure across America, capturing beautiful, iconic locations and drawing on local talent and unique ingredients
to make a fabulous feast.
In every episode, we feature local chefs, food artisans, or purveyors who gather to create a seasonal menu, each offering their SEASON
own simple and delicious way to turn regional foods into fabulous dishes. The show culminates with the chefs cooking together
with the host creating a fun, spontaneous pop-up cooking event. SIX
SEPTEMBER – DECEMBER
With each episode, we provide the unique Fine Cooking blend of inspiring recipes along with expert tips and techniques to 2018
create delicious dishes.
Chef Hosts
Michelle Bernstein, James Beard Foundation Award-winning chef, restaurateur, and TV personality returns for Season Six. Pete Evans also continuing
into Season Six, is an award winning Australian chef, restaurateur, cookbook author, popular TV host, and one of Australia’s most celebrated chefs.
The TV Series Marketing Opportunities
• Nomination for 2014 Daytime Emmy Award, Outstanding Culinary Program •A
ds in Fine Cooking Core and SIP Magazines Pete Evans
• Winner of the Taste Awards and two Telly Awards •R
OS ad units on FineCooking.com and in
• 13 programs, 30 minutes each to broadcast on public television Fine Cooking eLetters and in rich media
• Season Six starts airing on PBS September 2018 •D
igital video with sponsor credit (10-second top and
• Estimated 1,800,000 viewers per week bottom of each video); videos available on sponsor
• Estimated Carriage: 96% website and on moveablefeast.tv
Sponsor Exposure
Moveable Feast with Fine Cooking is fully supported by Fine Cooking and utilizes all the Taunton Home & Garden assets to promote the show.
• Broadcast exposure with sponsor credit top and bottom of Moveable Feast series
Michelle Bernstein
• Co-branded print ads with sponsor logo
• Full page promotional ads in 14+ Fine Cooking and Taunton Home & Garden Network publications (core and SIPs)
• All print ads will also appear in digital editions
• Co-branded online and eLetter exposure
• Moveable Feast with Fine Cooking prominently promoted on the cover of Fine Cooking regular (core) and special issues
• Social media promotion with sponsor product giveaway
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC16FineCooking.com
For people who love to cook
FineCooking.com enhances the robust content of
Fine Cooking magazine with extras that expand upon
current magazine content—recipes, videos, and an
ever-changing assortment of tips and techniques.
Interested in advertisements
80% had cut/printed out/used a recipe
90% would consider purchasing a product or service
64% have requested information on a product or service
Source: 2016 Audience Profiling Study, Harvey Research
Average Monthly Traffic:
2.5 Million+ unique visitors
3.3 Million+ visits
5.1 Million+ page views
Source: Google Analytics: 12/2015–12/2016
We’ll Help You Build a Custom Online Campaign
Standard IAB Units | Rich Media Units
Homepage Takeover | Pre-Roll
Specialized Video Units | Social Media Programs
Lead Acquisition | Contest and Sweepstakes
Interactive Games | Product Integration
Native Advertising
Branded Content
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC17300
Online Demographics
Demographics Result
Gender 79% Female
Ages 25-54 38%
Average HHI $246,000
Home value (Average) $542,386
College degree or higher 72%
Married 70%
Have children in household 16%
Consider themselves to be advanced/expert cooks 50%
Consider themselves to be intermediate cooks 42%
Enjoy baking / Participated in baking past 12 months 74%
Source: 2016 Audience Profiling Study, Harvey Research
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC19FineCooking.com Rates & Specs
Ad Unit Size Rate
Run of Site (ROS) 300 x 250, 728 x 90 $20 CPM
Inread 16:9 HD Video $30 CPM
MREC (Big Box) 300 x 250 $20 CPM
MREC (Big Box) Expansion 300 x 250 (max 504 x 250 $20 CPM
Half-Page 300 x 600 $20 CPM
Leaderboard 728 x 90 $20 CPM
Leaderboard Expansion 728 x 90 (max 728 x 225) $20 CPM
Mobile Leaderboard 320 x 50 $20 CPM
Taunton Audience Platform (TAP) 728 x 90 $20 CPM
Taunton Audience Platform (TAP) 300 x 250 $20 CPM
File format: .jpg, .gif, .html5 (third-party only)
Max file size: 40k at 72dpi, 200k for html5
Animation loops: 15 seconds at 3 loops max with CTA in final frame
Run of Site Specs and Expansion Units: Accepts third-party banners and site-served banners
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC20Rich Media Units Rates & Specs
Banners
TP: Third Party Banners
Ad Unit Dimensions File Format Max File Size TP SS Rate
SS: Site Serve Banners
40k at 72dpi with 25
High resolution at 1080p (1920 x $30
Pre-Roll Video, MP4 frames per second max, No Yes
1080). 16 x 9 aspect ratio CPM
15 seconds total
Two (2) images: 200 x 800 at 60kb $3,000/
Site Skin .jpg or .png 100k at 72dpi No Yes
each side. Site content is 990px. wk
10 seconds with 24 $60
Interstitial 640 x 480 .jpg, .gif No Yes
frames per second max CPM
Rising Star Units Rates & Specs
Banners
Ad Unit Dimensions File Format Max File Size TP SS Rate
60k at 72dpi with 24 frames per second, $20
Billboard 970 x 250 .jpg, .gif, HTML5 Yes No
15 seconds at 3 loops max CPM
80k at 72dpi with 24 frames per second, $30
Portrait 300 x 1050 .jpg, .gif, HTML5 Yes No
15 seconds at 3 loops max CPM
60k at 72dpi with 24 frames per second, $30
Push Down 970 x 90 .jpg, .gif, HTML5 Yes No
15 seconds at 3 loops max CPM
$30
Film Strip 300 x 600 .jpg, .gif, HTML5 60k at 72dpi with 24 frames per second Yes No
CPM
PLEASE NOTE: We accept html5 for all ad unit sizes. Max file size is 200k. Third-party served only.
Rising Star units to be advertiser created/supplied. Visit Interactive Advertiser Bureau (IAB)
website at www.iab.com for more detailed specs.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC21eLetter Rates & Specs
Ad Unit Size Rate
MREC eLetter 300 x 250 $15 CPM
Sponsored eLetter 300 x 250 $20 CPM
Enhanced eLetter 300 x 250 Upon request
Customed Themed eLetter Themed content Upon request
File format: .jpg, .gif
eLetter Specs: Site Serve Banners only
Max file size: 40k at 72 dpi
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC22Fine Cooking Audience Re-Targeting
Drive business with first-party audience data
What is first party audience data? Fine Cooking collects and analyzes data generated across web properties and our offline databases such as email,
CRM and magazine subscriptions. We use this data to create custom audience segments based on customer and subscriber information, behavior, actions,
interests, and occupations. We can then target these custom data segments on your behalf across channels—display, mobile (tablets and smartphone),
social, and video inventory.
Unique first-party audience data is an extremely valuable asset and provides marketers access to their ideal target audiences. Leveraging this data in your
marketing efforts increases engagement, awareness, and effectiveness/ROI of your ad campaigns.
Create custom audience segments based
Target unique audience segments
on interests, page content, occupation,
across leading websites and channels.
and performance metrics.
Identify your Audience:
Work with your account manager to identify the exact audience segments you are looking to reach.
We will then build the ad program to target these Fine Cooking Audience segments.
Target your Audience:
Target your ideal audience across the web on leading sites such as the comScore top 1,000. Depending on the
campaign and target, Fine Cooking will refine the reach through real-time optimization to maximize effectiveness.
Increase Performance:
Include Fine Cooking Audience Targeting in your advertising campaigns to increase targeted reach and improve
performance and engagement metrics while maintaining efficiency.
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC23Print Advertising Terms and Conditions
The Publisher will not be bound by any conditions printed or otherwise appearing on contracts, orders, or copy instructions which conflict with the provisions of this rate card or with policies of the Publisher.
All orders are accepted subject to acts of God, strike, fire, accident, or any other occurrences of any nature beyond the Publisher’s control which prevent or delay full or partial production, or distribution.
The Publisher reserves the right to reject, cancel and/or request alterations in the content of any advertising for any reason at any time. All orders are subject to the Publisher’s approval and are
considered accepted only when published, even when a reservation has been previously acknowledged.
All advertisements are accepted and published with the understanding that all matter therein complies with all U.S. Postal regulations and other applicable federal and state laws, rules and
regulations, and with the understanding that the contents thereof, and that all statements made therein are true. The advertiser and its agency agree to indemnify, hold Publisher harmless from,
and defend the Publisher from any and all claims or suits (including but not limited to libel, copyright infringement, invasion of privacy and plagiarism) arising out of any advertising published.
Advertising is sold only at earned published rates. Contracts, insertion orders, and units for lower rates are accepted.
Advertisements which, in the sole judgement of the Publisher, are not immediately identifiable as such must be clearly labeled “Advertisement”.
The Publisher may hold the Advertiser and its advertising agency jointly and severally liable for all sums due and payable to Publisher. Oral agreements will not be binding on the Publisher.
The Publisher reserves the right to limit the size of space available to any single advertiser in any single issue. The Publisher also reserves the right both to limit the space available for advertising
in any single issue and to refuse to accept advertising (even when submitted prior to the closing date) should the allotted space be filled.
The liability of the Publisher for any error, delay, or commission for which it may be held legally responsible shall in no event exceed the cost of the space paid for and occupied by the error, and in
no event shall the Publisher be liable for any loss of income, profit, or any other damages resulting from the error.
The Publisher cannot assume responsibility for errors or omissions in key changes.
Frequency Discounts
Frequency rates are determined by the number of display insertions appearing within a 12-month period from the date of the first insertion. An advertising schedule of mixed-size ads may be used
to earn a frequency discount.
Frequency discounts also apply to marketplace advertising. Display advertisements, marketplace advertisements, cannot be mixed to earn frequency discounts. Unfulfilled contracts will be
short-rated to the lowest rate earned.
Combined Frequency
In many cases we do offer combined frequency with other Taunton Press titles pursuant to the guidelines stated above.
Other Discounts
15% discount for “camera-ready” files prepared to our specifications. Ads are not camera-ready if they require more than a key change. Net due 30 days from invoice date. 2% of net discount if paid within
10 days of invoice date. New advertisers must submit payment with first insertion. Credit references are given individual consideration for accredited agencies. Publisher-set ads do not qualify for discounts. A
25% discount is available to advertisers able to produce evidence that they are educational enterprises, i.e., schools. The ad must be for an educational program. This discount is taken from the gross earned
frequency rate and the resulting amount is commissionable.
Special Ad Requests
All special advertising requests, such as: inserts, gatefolds, A/B splits, and regional requests will be quoted on an “as requested” basis. All special insertions are subject to limitations as set forth
by the Publisher.
Cancellations/Changes
Cancellations or changes in orders are not accepted after an issue closing date. A previously run ad will be inserted for contracted advertisers whose new ad copy is not received by the closing date.
Returns
The Publisher is not responsible for keeping material beyond one year and will discard if return is not requested.
Web Advertising
Call your Advertising Representative for details regarding advertising or go to www.finecookingmediakit.com
finecookingmediakit.com • For more information, contact us at 800-309-8940
FC24Online Advertising Terms and Conditions
By placing an Insertion Order for advertising on a Web site of Taunton Interactive, Inc., the Advertiser and its agency, if there be one, each agree to the following terms and conditions with respect to
such advertising (collectively, “Terms”).
1. Insertion Order; Optimization; Ad Servers. Taunton Interactive, Inc. agrees to deliver, and Advertiser and/or its agency, if there be one, each agree to pay for the services on the applicable Insertion
Order which Insertion Order is incorporated herein by this reference (collectively, “Services”), according to rates specified on the Insertion Order and subject to these Terms. Subject to available inven-
tory and appropriate rate adjustment, positions on the Insertion Order may be adjusted (“optimized”); provided that the total financial obligation of the Advertiser and/or the agency, if there be one,
under the Insertion Order are not reduced (“Optimization”). Optimizations are subject to Taunton Interactive, Inc.’s prior approval, with applicable terms documented via email, and the confirmation
of acceptance by either Advertiser or its agency, if there be one, via reply email, and such terms shall be jointly and severally binding on Advertiser and agency, if there be one, and made part of the
Insertion Order as though fully set forth therein.
2. Ad Servers and Counting. Taunton Interactive, Inc. shall only recognize its third party ad servers and other nationally recognized third party ad servers as may be agreed upon in writing by Taunton
Interactive, Inc. and the Advertiser and/or its agency, if there be one, in advance, but Taunton Interactive, Inc.’s applicable ad server(s) shall be the official counter(s) for determining impressions deliv-
ered, invoices, and payment. Any of Advertiser’s and/or its agency’s third party ad server reporting that is not previously affirmatively approved by Taunton Interactive, Inc. in writing is not accepted.
(a) Makegoods, If actual inventory delivered with respect to a particular advertisement placement falls below guaranteed levels on the Insertion Order according to Taunton Interactive, Inc.’s applicable
ad server counts by not more or less than 10%, and/or if there is an omission of any advertisement (placement or creative unit), Advertiser and/or its agency, if there be one, and Taunton Interactive,
Inc. will make an effort to agree upon the conditions of a makegood at the time of shortfall. If no makegood can be agreed upon, Advertiser and/or its agency, if there be one, may execute a credit
equal to the value of the under-delivered portion of the Insertion Order for which it was invoiced. In the event Advertiser and/or its agency, if there be one, made a cash pre-payment to Taunton Interac-
tive, Inc., specifically for the Insertion Order for which under-delivery applies, then if Advertiser and/or its agency, if there be one, is current on all amounts owed to Taunton Interactive, Inc. under any
other advertising agreement, Advertiser and/or its agency, if there be one, may elect to receive a credit for the under-delivery equal to the difference between the applicable pre-payment and the value
of the delivered portion of the Insertion Order. Makegoods are not available (a) when under-delivery or omission of an advertisement is attributable to Advertiser’s and/or agency’s (i) delayed, incorrect
or incompatible Ad Materials or (ii) failure to follow applicable Policies (as defined in Section 4 below), (b) for failure to deliver impressions according to any specific daily or weekly distribution, (c) for
impressions marked on the Insertion Order as “estimated” or “not guaranteed”, (d) for sponsorship, exclusive or similar placements, or (e) for preemptive placements and/or impressions. This section
sets forth the sole and exclusive remedy for any failure of Taunton Interactive, Inc. to fulfill its obligations under the Insertion Order.
(b) Bonus Impressions. Where Advertiser and/or its agency, if there be one, utilizes a previously approved third party ad server, Taunton Interactive, Inc. will not bonus more than 10% above the guar-
anteed levels on the Insertion Order on the difference between the third party counts of Taunton Interactive, Inc. and Advertiser without the prior written consent from the Advertiser and/or agency, if
there be one. Permanent or exclusive placements shall run for the specified time regardless of over-delivery, unless the Insertion Order establishes an impression cap for third party ad served activity.
Advertiser and/or its agency, if there be one, shall not be charged by Taunton Interactive, Inc. for any additional advertisements above any level guaranteed in the Insertion Order. If a previously ap-
proved third party ad server is being used and Advertiser and/or its agency, if there be one, notifies Taunton Interactive, Inc. that the guaranteed level stated in the Insertion Order has been reached,
Taunton Interactive, Inc. will use commercially reasonable efforts to suspend delivery and, within 48 hours, may either: (i) serve any additional advertisements itself or (ii) be held responsible for all
applicable incremental advertising serving charges incurred by Advertiser and/or its agency, if there be one, after such notice has been provided and associated with over-delivery by not more than
10% above such guaranteed levels.
3. Cancellation. (a) At any time prior to the serving of the first impression of the Insertion Order, the Advertiser and/or its Agency, if there be one, may cancel the Insertion Order with 30 days prior
written notice, without penalty. For clarity and by way of example, if the Advertiser and/or its Agency cancels the Insertion Order 15 days prior to the serving of the first impression, Advertiser and/or its
Agency will only be responsible for the first 15 days of the Insertion Order. Cancellation notice must be sent via facsimile to Taunton Interactive, Inc. at (203) 426-3434 Attn: WEB ADs and will
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