2020/21 Recruitment Travel Planner - www.bmiglobaled.com
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Recruitment Travel Planner 2020/21 www.bmiglobaled.com
BMI VIP NAFSA Dinner Party
Government agencies that
regularly attend BMI events: Members of: Proud partners:
For more than 30 years, BMI has fostered
relationships with industry associations
and national government-supported
education agencies such as Education
USA, EduCanada, Campus France, DAAD,
Education Ireland, British Council and more,
many of whom have launched their brands
at BMI events and selected BMI to organise
events on their behalf or as partners.
Connections
BMI connects institutions and students, encouraging them to explore a world beyond
their shores and thereby enabling institutions to grow and diversify their enrolments.
We offer a variety of solutions to provide you with a multi-touch recruitment strategy.
Through high quality events held around the world, BMI brings you face to face with
people across the recruitment spectrum – from the parents and students who are
planning their study abroad experience to senior-level government representatives,
heads of scholarship organisations, university international office directors, school
principals, counsellors and agents.
BMI connects you to students:
• 85+ international student recruitment fairs in 30+ cities around the world
• Visits and fairs at top high schools in Asia, Brazil, Latin America and the Gulf
• Digital marketing campaigns reaching over 2 million students a year via Viva-
Mundo.com
• Online Recruitment Events specific to subject and recruitment regions
BMI connects you to professionals:
• Global and regional scholarship and training organisation heads
• Directors of international offices at higher education institutions
• Principals and high school counsellors in Asia, Brazil, Latin America and the Gulf
• Screened agents around the world
After one of our events, you’ll return to your desk armed with fresh country insights,
verified student data for your recruitment funnel, and memories of meetings with
key decision makers from flourishing recruitment markets around the world.
These are the connections that count.
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Online Recruitment Events
time talking to the students who are the right fit for you.
The intelligent platform also works as a lead generation
and management system that accelerates turning
conversations into enrolments.
• Time-specific online events that put managed video
BMI Connect live is a sophisticated video event platform conversations at the heart of your experience.
that allows institutions to connect and talk directly with
• You set the qualifying questions that allow the
students who are actively in the process of researching
platform’s SmartQue AI to directly connect you with
and planning their future international studies.
the best-fit students.
This Online Recruitment Event is powered by a clever AI
• Engage students through a variety of options such
algorithm, where prospective students are sorted and
as online chat, pdf downloads, weblinks, videos, and
placed in a priority queue to speak with you based on the
more.
qualifying questions and logic you set.
Several integrated tools allow you to manage your • BMI Connect Live is run by region, featuring stand-
conversations and expedite follow-up, so you spend more alone events focused by subject.
Mexico, Caribbean,
South-East Asia Brazil Central & South The Middle East
America
SEP 19 SEP 26 OCT 3 OCT 16
Universities - Undergraduate
✓ ✓ ✓ ✓
Stand-alone subject focused events
& Postgraduate
Art, Design, Media &
Performing Arts
✓ ✓ ✓ ✓
Business Schools & MBA ✓ ✓ ✓ ✓
Community and Technical Colleges ✓ ✓ ✓ ✓
Engineering ✓ ✓ ✓ ✓
English Language
& Pathway Programmes
✓ ✓ ✓ -
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Online Recruitment Events
Student Fairs + Online Recruitment Events
Certainty in uncertain times
Right now we all need some certainty. 2 BMI Connect Live Online Recruitment Events.
Through this unprecedented period, BMI is assisting Guarantee your face-to-face recruitment
drive this season
its institutional partners to proactively plan and de-
risk their 2021 in-country recruitment activities by BMI will run parallel Online Recruitment Events for each re-
launching a number of initiatives. gion that will take place on a separate date to the physical fair.
1 Flexible event booking terms to mitigate risk Whilst it is everyone’s goal to be able to carry out their usual
in-market recruitment activities, the BMI Connect Live On-
• BMI will regularly update the “go forward” status for line Recruitment Events will ensure institutions can main-
all Fall events. This information will be published on tain their face-to-face recruitment efforts and drive their
the COVID section of our website, allowing institutions enrollment pipeline independently of attending the physical
greater transparency and up to the minute information. event.
• Clients can cancel their participation for any reason With BMI Connect Live you can have a built-in assurance that
up to one month before an event without question or should an event not proceed you will still have a fall back
penalty. A full refund or credit note will be issued. opportunity to meet with students directly, so you don’t lose
• Immediate refund or credit note will be issued should a momentum with your 2021 recruitment drive.
fair not proceed.
We give you options, but keep it simple.
Should a fair not proceed, you have the option to roll your
Register for a fair series and add
participation over into BCL at a rate of US$ 1,800 and we refund, or
the corresponding BMI Connect
provide you with a credit note for the balance. If you took advantage
Live event for the subsidised rate
of the US$ 1,100 subsidy rate and registered for BCL when booking
of US$ 1,100
the fair, congratulations you have just saved $700!
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Middle East
When: 16 October
Targeting Bahrain, Kuwait, Oman, Qatar,
Saudi Arabia & UAE.
Recruit students via national scholarship programmes and from affluent
expatriate groups that make up a vital recruitment demographic in the Stand-alone events to choose from include:
region. The UAE GEF also incorporates the official GEMS Education • Universities - Undergraduate & Postgraduate
overseas study fair. GEMS Education is the largest private high school • Art, Design, Media & Performing Arts
network in the UAE, comprising 49 high-end schools. • Business Schools & MBA
• Community and Technical Colleges
• Engineering
Standard Early Bird Aug 14
• Study in the UAE
Participation rate
Dubai OCT 9 & 10 US$ 4,200 US$ 3,800
US$ 1,100 when exhibiting at UAE Global
Abu Dhabi Oct 12 US$ 2,700 US$ 2,430 Education Fair
US$2,200 BMI Connect Live only
Visitor Statistics: October 2019
Number of visitors: Top 10 subject areas:
Abu Dhabi 1,772 Business & Management
Dubai 4,417 Engineering
Pre-schedule meetings with secondary school principals and
Total 6,189 Computer Sciences counsellors who represent the top bilingual, international
and private schools from the UAE. A select group will also
Medicine
Course of interest: attend from other Gulf Countries. This is your chance to
Marketing & PR connect with important influencers who advise students and
Undergraduate 49%
parents on which countries, institutions and programmes
Masters 36%
Art & Design abroad are the best match for them.
MBA 22%
Certificate / Short Programmes 18% Languages
Career-Based / Vocational 17%
Dubai / October 6 & 7
Executive Programmes 17% Tourism, Hospitality & Culinary
High School 17%
Education Meeting Table (for 1 representative) US$ 1,500
PhD 5%
Language Programmes 4%
Architecture Meeting Table (for 2 representatives) US$ 2,200
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For customised digital campaigns to match your strategy and budget, contact info@bmiglobaled.com
Digital Marketing
STUDY - TRAVEL - DISCOVER
Digital marketing strategies to reach qualified students
in Brazil, Latin America, the UAE and Vietnam.
Website and social media ads Content marketing
Receive fresh, qualified leads that connect directly Publish articles in English, Spanish, Portuguese or
to your CRM. Vietnamese.
We can conduct A/B testing for optimum Get your content in front of students based on
performance. their location, interests and demographics.
Our Digital Strategy team will plan a campaign We can create customised articles for brand
that meets your budget and recruitment goals. awareness or lead generation.
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Bringing qualified international
Digital Marketing
students to you
Tap into our engaged student communities:
Web traffic Social media
Nearly 1.5 million Facebook 229,078+
annual sessions Instagram 19,014+
May 2019 - 2020
Webinars Email campaigns
Guaranteed minimum attendance of students Send an email marketing campaign to
interested in a specific subject, course level and our entire GDPR-compliant database or a
your country. targeted subset.
Immediate access to contact details of all Get featured in our bi-monthly newsletter.
registered students.
We’ll build and manage customised
Available live and on-demand for maximum campaigns for you and provide detailed
exposure and ROI. reports for concrete ROI.
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Asia
October 18 - 28
The Vietnam Global Education Fair attracts thousands of visitors
A full week of integrated events that connect you with with a keen appetite for studying overseas to improve their
every stage of the student recruitment journey. language skills or complete a degree at a higher education
institution. This recruitment event also has a special section that
is dedicated to connecting parents with K-12 Programmes.
Priority pass Standard Early Bird Aug 14
Attend all BMI events in Vietnam’s 3 core recruitment cities.
(Workshop, Forum and Fairs)
Ho Chi Minh City OCT 23 & 24 US$ 4,200 US$ 3,800
Standard Early Bird Aug 14
US$ 15,800 US$ 10,500 Hanoi OCT 25 US$ 2,700 US$ 2,430
Save US$ 5,300
Visitor Statistics: October 2019
Number of visitors: Top 10 subject areas:
Ho Chi Minh City 2,416 Business & Management
Hanoi 1,958
When: 19 September Tourism, Hospitality & Culinary
Da Nang 1,024
Targeting South East Asia with a special Economics
focus on Vietnam. Total 5,398
Marketing & PR
Stand-alone events to choose from include:
Course of interest:
• Universities - Undergraduate & Postgraduate Education
• Art, Design, Media & Performing Arts Undergraduate 49% Social Sciences
• Business Schools & MBA Language Programmes 31%
• Community and Technical Colleges Masters 21% Languages
• Engineering Certificate / Diploma Courses 20%
Executive Programmes 18% Film, Media & Communications
Participation rate Career-Based / Vocational 16%
Psychology
US$ 1,100 when exhibiting at Vietnam & Thailand MBA 15%
Global Education Fairs PhD 5%
Art & Design
US$ 2,200 BMI Connect Live only
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Asia
Pre-schedule meetings with secondary school principals and
counsellors who represent the top bilingual, international Enrich and expand your agent contacts from 12 countries
and private schools from across Vietnam. This is your chance across Asia – all in one location over two days. You’ll
to connect with important influencers who advise students strengthen relationships with carefully pre-screened agents
and parents on which countries, institutions and programmes via one-to-one meetings and an integrated programme of
abroad are the best match for them. networking functions.
Ho Chi Minh City / October 18 & 19 Ho Chi Minh City / October 20 & 21
Meeting Table (for 1 representative) US$ 1,500
Meeting Table (for 1 representative) US$ 5,000
Meeting Table (for 2 representatives) US$ 2,200
Meeting Table (for 2 representatives) US$ 7,000
Receive a 50% discount when participating
in Global Education Fairs - Asia
Insights from the 2019 event
Agents were seeking new partners for these Agents attended from the
courses: following countries:
English Language Programmes 89%
• Cambodia
High School 65% • China
Higher Education 88% • Hong Kong
Summer Programmes 85% • Indonesia
Specialised/Certificate Courses 81% • Laos
• Malaysia
ASIA
• Philippines
• Singapore
• Taiwan
• Thailand
• Vietnam
N
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www.bmiglobaled.comAsia
Previous High Schools Visited
Promote your programmes during two days of escorted visits to
private and international high schools in Bangkok that have been
carefully selected for their quality curriculum and their enthusiasm
to proactively prepare their students for studying abroad. At each
school, you will participate in an on-campus fair that will directly
connect you with senior students, parents and high school counsellors.
Bangkok / October 27 & 28
Standard Early Bird Aug 14
US$ 1,500 US$ 1,300
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info@bmiglobaled.comGlobal
London, November 4
The only conference dedicated to
the global scholarship landscape
New in 2020, universities and scholarship organisations will come
together in London for a full day of learning and mutual exchange of
information to facilitate partnerships which support fully-funded or
government-sponsored students.
The day will be packed with interactive sessions to get delegates
talking together, brainstorming, and actively participating in roundtable
discussions covering a variety of themes such as funding models,
requirements, processes, best practices, or geographical variations in
scholarship programmes.
In just one day, you’ll learn which scholarship organisations might best
match your institution and the programmes you offer, and get successful
case studies of how to collaborate with scholarship providers. The
Symposium will also help you streamline internal processes, manage
expectations, and monitor student success.
This is the only event in the industry that includes frank, open discussions BMI has partnered with international education marketing
around scholarship challenges coupled with proactive conversations to experts Jackfruit Marketing to produce the programme and
foster solutions and enhance your relationships so you can receive more deliver an event that is both informative and engaging.
funded students.
London / November 4
Attendee registration US$ 790 + VAT
*UK-based delegates will be invoiced in pounds at the rate of GBP 600 + VAT.
**Save 20% on the delegate Symposium fee when also registering for the BMI Global
Scholarship Summit.
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www.bmiglobaled.comWho attends?
Global
• Governments - Heads and lead administrators of various
government-backed scholarship and training programmes.
• Multinationals & Major Companies - Heads of scholarship and
training from big corporates as well as NGOs.
• Universities & Foundations - Senior staff responsible for sending
students overseas on scholarships.
London, November 5 & 6
Access like no other
Meet face-to-face with Senior
Due to popular demand and the rousing success of BMI’s Summits,
Directors from the world’s largest in addition to our global event in London, we also host similar events
scholarship organisations with a more regional focus:
• The BMI Gulf Scholarship Summit in Abu Dhabi in October
• The BMI Americas Scholarship Summit in Bogotá in November
In April 2020, over 70 heads of international scholarship organisations
Due to the unique nature of these events, spaces sell out every year.
and senior staff who manage public and private training programmes
will gather to meet institutions from around the world and decide Reserve yours now before it’s too late.
which ones will receive their students and train their staff. This is your
opportunity to conduct high-level, private meetings with organisations London / November 5 & 6 * prices are exclusive of VAT
that send or fund significant numbers of individuals.
BMI is proud to connect you with an elite audience which is in high One person One Meeting Schedule US$ 6,000
demand, but is often difficult to reach. Prior to your arrival, you’ll be
able to select and arrange meetings which best match your institution Two people One Meeting Schedule US$ 7,000
and the programmes you offer via the Marcom scheduling system.
Solidify your relationships with our extensive programme of networking Two people Two Meeting Schedule US$ 9,000
functions such as lunch, coffee breaks, a cocktail reception and a Gala
Dinner. 6m2 exhibition stand (incl. 1 meeting schedule) US$ 9,000
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info@bmiglobaled.comBrazil & Latin America
Recruit high calibre Brazilian students for higher education. Come Visitor Statistics: September 2019
Top 10 subject areas:
face to face with aspiring tertiary students and working professionals Number of visitors:
who are targeted according to their academic history, language São Paulo 3,360 Business & Management
proficiency, financial ability and desire to study overseas for an Rio de Janeiro 2,007
Languages
extended period of time. Rio de Janeiro - Barra 1,642
Curitiba 1,086 Engineering
Standard Early Bird Dec 18 Brasília 1,297
Marketing & PR
Total 9,392
São Paulo MAR 6/7 2021 US$ 4,200 US$ 3,800 Economics
Course of interest:
Art & Design
Rio Copacabana MAR 9 2021 US$ 3,300 US$ 2,700
Masters 46% Law
Undergraduate 34%
Rio Barra MAR 10 2021 US$ 2,700 US$ 2,430 MBA 25% Computer Sciences
Certificate / Diploma Courses 29% Tourism, Hospitality & Culinary
Brasília MAR 12 2021 US$ 2,700 US$ 2,430 Executive Programmes 21%
PhD 14% Film, Media & Communications
When: 26 September 2020
Target the whole of Brazil in one event.
Stand-alone events to choose from include:
• Universities - Undergraduate & Postgraduate
• Art, Design, Media & Performing Arts
• Business Schools & MBA
• Community and Technical Colleges
• Engineering
• English Language & Pathway Programmes
Participation rate
US$1,100 when exhibiting at ExpoPos
US$2,200 BMI Connect Live only
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www.bmiglobaled.comBrazil & Latin America
Visitor Statistics: September 2019
Number of visitors: Top 10 subject areas:
Taking place in March and September, Salão do Estudante is one of the São Paulo 12,322
Engineering
most prominent and successful education fairs in the world. Salão’s 7-city Rio de Janeiro 4,207
tour is Brazil’s must-attend event for over 90,000 students a year, parents, Rio de Janeiro - Barra 3,279 Business & Management
Brasília 2,634
recruitment agencies, education institutions, high school counsellors and
Belo Horizonte 1,788 Marketing & PR
government organisations.
Salvador 2,317
Tourism, Hospitality & Culinary
Curitiba 2,201
Standard Early Bird Dec 18
Total 28,748 Art & Design
São Paulo MAR 6/7 2021 US$ 4,200 US$ 3,800
Course of interest: Law
Rio Copacabana MAR 9 2021 US$ 3,300 US$ 2,700
Language Courses 40% Computer Sciences
29%
Rio Barra MAR 10 2021 US$ 2,700 US$ 2,430 Undergraduate
26% Film, Media & Communications
Postgraduate Courses
Brasilia MAR 12 2021 US$ 2,700 US$ 2,430 Extension / Certificate 19%
Economics
High School / Summer Camps 17%
Salvador MAR 14 2021 US$ 2,700 US$ 2,430 MBA 14% Agriculture & Agronomy
Others 16%
Belo Horizonte MAR 16 2021 US$ 2,700 US$ 2,430
Curitiba MAR 18 2021 US$ 2,700 US$ 2,430
When: 26 September 2020
Target the whole of Brazil in one event.
Stand-alone events to choose from include:
• Universities - Undergraduate & Postgraduate
• Art, Design, Media & Performing Arts
• Business Schools & MBA
• Community and Technical Colleges
• Engineering
• English Language & Pathway Programmes
Participation rate
US$ 1,100 when exhibiting at Salao do Estudante
US$ 2,200 BMI Connect Live only
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info@bmiglobaled.comVisitor Statistics: November 2019
Brazil & Latin America
Number of students: Course of interest:
Masters 85%
Monterrey 793
Certificate / Diploma Courses 38%
Target Latin America’s most active student recruitment markets via one
PhD 19%
tour specifically dedicated to the needs of higher education. MBA 17%
Puebla 988
ExpoPosgrados has a long history of connecting universities with qualified Undergraduate 13%
Executive Programmes 13%
students and working professionals who are planning their study abroad
Mexico City 1,732
experience with the aim of boosting their employment opportunities,
Top 10 subject areas:
career paths, or postgraduate research options. Language and pathways
Santiago 5,500
programmes that prepare students for higher education are also well Business & Management
suited to participate in this event. Engineering
Medellín 1,310 Marketing & PR
Standard Early Bird Dec 18 Economics
Cali 1,667 Art & Design
México Puebla FEB 25 2021 US$ 1,900 US$ 1,710
Social Sciences
Bogota 5,311 Healthcare Science
México Mexico City FEB 27/28 2021 US$ 3,600 US$ 3,200
Education
Law
México Monterrey MAR 2 2021 US$ 1,900 US$ 1,710 Total 17,303
Languages
Colombia
Bogotá (5x High MAR 11/12 2021 US$ 1,200 US$ 1,050
School visits)
Colombia Bogotá MAR 13/14 2021 US$ 4,200 US$ 3,800
Colombia Medellín MAR 15 2021 US$ 1,900 US$ 1,710 When: 3 October 2020
Target Mexico, Caribbean, Central & South America.
Ecuador
Quito (2x High MAR 17 2021 US$ 600 US$ 600
School visits)
Stand-alone events to choose from include:
Ecuador Quito MAR 17/18 2021 US$ 4,200 US$ 3,800 • Universities - Undergraduate & Postgraduate
• Art, Design, Media & Performing Arts
• Business Schools & MBA
Perú Lima MAR 20/21 2021 US$ 4,200 US$ 3,800
• Community Colleges & Vocational
• Engineering
Chile Santiago MAR 23/24 2021 US$ 4,200 US$ 3,800
• English Language & Pathway Programmes
Chile Concepción MAR 25 2021 US$ 1,900 US$ 1,710 Participation rate
US$ 1,100 when exhibiting at ExpoPosgrados
Recruit higher education students from Brazil by joining US$ 2,200 BMI Connect Live only
ExpoPos in March. See page 14 for details.
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www.bmiglobaled.comMarketing
Services Capture your leads
BMI Smart Scan Fair App
Making your event experience
Track your ROI at our fairs by using our free app
easy and successful
• Record student data after each conversation
• Prioritise leads
• Immediate access to a fresh database of verified leads
• Integrate with your CRM
• 100% GDPR compliant
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info@bmiglobaled.comSupport from Start to Finish
Printing Solutions
Avoid costly shipping and customs problems
• Print Locally
BMI can print your brochures and leaflets locally and have them waiting
at your stand when you arrive
• Print Stand Graphics
Tired of carrying posters and pop-up stands?
We’ll print the graphics directly onto your stand walls for a
professional and cost effective solution
• Storage & Delivery
BMI can store materials for future use, deliver to advising centres
and agencies, or carry out in-country mailings
In-Country Solutions
For a stress-free overseas trip
• Translation Help
We can arrange to have translators at your stand when talking with parents
or if you’re attending alone
• Save On Hotels
BMI gets you heavily discounted hotel rates before, during and
after each event
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www.bmiglobaled.comBMI Recruitment Calendar 2020 / 2021
July - December 2020 January - June 2021
Mexico, Caribbean,
South-East The Middle
Brazil Central & South
Asia America
East
MAR 6/7 São Paulo
FEB 25 Puebla
SEP 19 SEP 26 OCT 3 OCT 16 MAR 9 Rio Copacabana
FEB 27/28 Mexico City
Stand-alone subject focused events MAR 2 Monterrey MAR 10 Rio Barra
MAR 11/12 Bogotá (5x High School visits) MAR 12 Brasilia
Universities - Undergraduate & Postgraduate ✓ ✓ ✓ ✓
MAR 13/14 Bogotá
Art, Design, Media & Performing Arts ✓ ✓ ✓ ✓ MAR 15 Medellín
Business Schools & MBA ✓ ✓ ✓ ✓ MAR 17/ Morning Quito (2x High School visits)
MAR 17/18 Quito MAR 6/7 São Paulo
Community and Technical Colleges ✓ ✓ ✓ ✓
MAR 20/21 Lima MAR 9 Rio Copacabana
Engineering ✓ ✓ ✓ ✓ MAR 23/24 Santiago MAR 10 Rio Barra
MAR 25 Concepción
English Language & Pathway Programmes ✓ ✓ ✓ - MAR 12 Brasília
MAR 14 Salvador
MAR 16 Belo Horizonte
MAR 18 Curitiba
MAR 11/12 Bogotá
OCT 6 & 7 Dubai OCT 23 & 24 Ho Chi Minh City
OCT 25 Hanoi MAR 15/16 Bangkok
FEB 28 / MAR 1 Dubai
OCT 9 & 10 Dubai MAR 18 HCMC Fairs in High Schools
OCT 27 & 28 Bangkok Fairs in High Schools
OCT 12 Abu Dhabi MAR 19/20 Ho Chi Minh City
MAR 2/3 Dubai Fairs in High Schools MAR 21 Hanoi
MAR 5/6 Dubai MAR 22 Hanoi Fairs in High Schools
MAR 7 Sharjah HS Visits
MAR 8 Abu Dhabi Global Boarding
& High School Fair
NOV 4 London MAR 9 Abu Dhabi Fairs in High Schools TRIỄN LÃM DU HỌC HÈ & TRUNG HỌC
OCT 18 & 19 Ho Chi Minh City
MAR 20 Ho Chi Minh City
MAR 21 Hanoi
MAR 10/11 Abu Dhabi
OCT 20 & 21 Ho Chi Minh City NOV 5 & 6 London
Global Boarding
& High School Fair
MAR 23 Hanoi
TRIỄN LÃM DU HỌC HÈ & TRUNG HỌC
MAR 3 São Paulo
www.bmiglobaled.com MAR 24/25 Hanoi
info@bmiglobaled.com
MAR 4/5 São Paulo
HQ: London - Bogotá - +44 208 952 1392
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