2020 Cheltenham Rugby Club
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2020
CLUB CHAIRMAN’S
INFORMATION MESSAGE
Cheltenham Tigers RFC are the one We are transitioning into a new era for
of the longest established clubs in the Cheltenham Tigers Rugby Club.
county, celebrating our 131st anniversary
The Club boast superb rugby pitches,
this year, and currently boast over 540
medical facilities, martial arts centre and
members.
newly formed business hub. Significant
First and foremost we are a rugby club. capital projects, including our new RFU
In addition to a men’s and women’s 1st XV AGP (artificial grass pitch) RFU and Sport
we have 5 further senior teams and England fully compliant 8 changing room
thriving Youth section developing players block, ancillary facilities and our new Gym
from the age of 4 onwards. provide the club and the wider community
with sporting facilities second to none in
We have recently put in place a 5 year the area.
strategic plan with ambitious targets
for our teams, facility development and The Club has recently launched its’
expansion of our youth programme Strategic Plan to continue developing
to solidify our position as the premier and improving the facilities and sports
community rugby club in Gloucestershire. provision at Newlands. As a business sponsor, your support
SPECIFIC
is fundamental to our ongoing
Key objectives include further success. We are looking to develop long
development of our facilities, club house
SPONSORSHIP
term relationships with sponsors who
and youth programme. We aim to hire an can support us in delivering our 5 year
inspirational, game-changing director of
OPPORTUNITIES
plan. We offer a full range of sponsorship
youth rugby to help the younger groups options, starting from reasonably modest
excel in their sport and develop a best in involvement through to our Gold sponsor
Sponsors can expect a number of benefits class Youth Academy culture. package.
all of which are detailed in this brochure...
plus a warm welcome in the Club bar! The Club is a really busy place, with Please have a look at the packages within
a progressive attitude. We support this document and hopefully you will feel
Our sponsorship opportunities are excellence with many of our junior players that helping us achieve our goals will also
tailored to suit everyone’s visions and progressing into Gloucester and be of value to you and your business.
budgets, with such a diverse and growing England Academies. But not only
following, if you do not see anything that excellence, we support sport for all and We would be delighted to welcome you
immediately catches your attention, the key ingredient is enjoyment and seeing to the Tiger family.
contact us for a coffee and a chat and people participate with smiles on their
we are sure a bespoke package can be faces. -Steve Ratcliffe
assembled. Photography: Joe Haskayne
SPONSORSHIP OPPORTUNITIES TIGERS ONLINE
SPONSORSHIP
PACKAGES SOCIAL WE HAVE COMPILED SOME KEY STATISTICS TO
HELP YOU GAUGE THE AMOUNT OF
GOLD SILVER BRONZE
REACH EXPOSURE YOU WILL RECEIVE FROM
YOUR SPONSORSHIP.
PACKAGE PACKAGE PACKAGE
£5,000 £2,500 £1,000
CHELTENHAMTIGERS.COM TIGERS SOCIAL MEDIA
Pitch side advertising board Social media advertisements Full colour, feature 300 DAILY VISITS - FACEBOOK REACH -
Social media advertisements
Full colour, half page
Full colour, half page
advertisement in each match
advertisement in each match
day programme OVER 2000 ON A OVER 2000, TWITTER
advertisement in each match
day programme
day programme
10 Social memberships
6 Social memberships
Invitation to Sponsors and
MONDAY ALONE FOLLOWERS OVER
Your logo promoted as Club
sponsors on our website
Invitation to Sponsors and
Christmas Lunch
Christmas Lunch
Player Sponsorship
Updated regularly throughout the year, the site 1000 AND GROWING
receives over 300 visits every day, reaching over
along with a link to your Player Sponsorship Option to purchase We have Facebook pages for current and former
2000 on a Monday alone as people log in to look
website Option to purchase Twickenham Tickets* players, plus Ladies section with a global reach
up results and match reports.
20 Social memberships Twickenham Tickets* and the average Match report reaching well
Table at Sponsors and over 2000 people. And our Twitter account with
Depending on your level of Sponsorship your
Christmas Lunch a growing following, currently over 1000.
Player Sponsorship logo / profile and link will be displayed to
2 Guaranteed Twickenham everyone who visits and engages in the site.
Being part of the Sponsorship package gives
Tickets* with option to
you access to these platforms to help spread
purchase 6 more. Banner adverts can be included to promote
your message and declare your association with
upcoming events, product launches or special
Cheltenham Rugby Club.
offers. Our analytics will be able to show you
PLAYER MATCH DAY PITCH SIDE how succesful your campaign has been.
SPONSORSHIP SPONSORSHIP SPONSORSHIP
£250 FROM £50 FROM £500 Over the course of a year we have a footfall
FOOTFALL AND DRIVE-BY
OVER
By sponsoring a player you are Whether sponsoring a match Choose to take up one of our of more than 40,000 including 34,000 for
creating a mutual relationship or just the match ball, we pitch side advertising boards sport and 6,000 social. This number is ever
with that player, one we’re guarantee you’ll enjoy your day and you’ll be exposed to increasing as our profile increases throughout
sure the player is sincerely out at the rugby. literally 1000’s of eyes every Cheltenham and the wider area.
grateful for. day. A BUSY LOCATION
40,000
Situated at one of the busiest crossroads in
SPONSORSHIP COVERS SPONSORSHIP COVERS CHOOSE FROM 1-3 YEARS
Cheltenham, opportunities for your branding
Membership for yourself A mention in the programme We can even design the board
and support of Cheltenham Rugby Club are
and the player A mention online for you to ensure you have
Player insurance (Website & Social Media) maximum impact. endless.
Lunch for you and up
to 9 colleagues and you’ll be
looked after throughout FOR MORE INFORMATION ON SPONSORSHIP OPPORTUNITIES
your day.
PLEASE CALL EMAIL SPONSORS@CHELTENHAMTIGERS.COM
Twickenham Tickets * Subject to availability. Games include the Six Nations and Autumn Internationals.
SPONSORSHIP OPPORTUNITIES
BESPOKE
PACKAGES
TABLE
Pitch Side Boards1 All 3 pitches All 2 pitches 1 pitch
Road Side Boards 3 Signs 2 Signs 1 Sign
Sponsorship at Cheltenham Tigers offers
businesses an ideal opportunity to support an Website Top panel Bottom panel Bottom panel
active and thriving community. We are seeking
the support of local and national businesses, Social Media Every quarter Twice a year Once a year
who we can support in turn with our fantastic
benefits. Match Programme Full page colour Half page colour Feature
This table has a variety of sponsor
opportunities that allows you to build a Email Newsletter Banner Every quarter Twice a year Once a year
package, tailored to your business’s needs.
Hire out twice a year and 10% Hire out once a year and 10%
Pitch Hire 10% discount all year round
discount all year round discount all year round
CHOOSE FIVE OPTIONS
FROM ONE Clubhouse/ Bar
Hire out twice a year and 10%
discount all year round
Hire out once a year and 10%
discount all year round
10% discount all year round
PACKAGE COLUMN TO
CREATE YOUR OWN Business Hub2 Hire out twice a week Hire out once a week Hire out once a month
SPONSORSHIP PACKAGE. Twickenham Tickets3
2 Guaranteed tickets*
Option to buy 6 tickets* Option to buy 6 tickets*
with option to buy 6 more
If you are after something more bespoke, or
would like more information on sponsorship Social Events Table of your own 2 Invitations Invitation
opportunities please contact:
sponsors@cheltenhamtigers.com Sponsorship Lunch Table of your own 2 Invitations Invitation
Social Membership 20 10 5
Sponsor a Player All teams 2 Teams 1 Team
Pitch Side Boards 1 Business Hub 2 Twickenham Tickets 3
4 Pitches: AGP, MUGA, Football Pitch and Subject to availability. Keeping to COVID-19 social Subject to availability. Games include the Six
Main Rugby Pitch. distancing restrictions. Nations and Autumn Internationals.
SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES
ALTERNATIVE SPONSORSHIP
OPPORTUNITIES OPPORTUNITIES
EVENTS
These exclusive opportunities are at limited quantity and will be reviewed under availability.
The alternative options below are long term investments as they are set advertisements with a life
value of up to 4 years.
Dugouts
Floodlight pylons
Post protectors
Rugby balls (across all teams)
Medical supplies
Coaching and development
Club house branding
Electric scoreboard
Kit: Primary, Secondary, Leisure (currently not available for 2020)
New fitness trail
At Tigers RFC we are a home to a variety of sports. Providing our facilities to our local active
community. Hosting tournaments to training clubs for many sports such as Netball, Football and Tag
rugby at all ages and levels of competency.
The list of events below would benefit greatly from a sponsorship not only providing participants
awards and medical assistance but also vast advertising of your business across many platforms.
Primary School Tag festival - April (Spring)
Cheltenham League kids football (September - October / March - April)
Rugby Festivals (county)
Netball tournaments
Friday night lights rugby
Sponsored run
For more information please contact - sponsors@cheltenhamtigers.com
SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES
AGP C
SPONSORSHIP SITE 2M 4M 6M
OPPORTUNITIES A N/A £800 £1,000
Our AGP, is a unique opportunity for our sponsors
to advertise directly on the perimeter boards
B N/A £700 £900
surrounding the new playing surface.
B A C £300 £600 £800
The grounds themselves sit directly alongside the
A435 Cheltenham/Evesham road and benefit
from over 35,000 car movements each week,
outside of the infamous racing festivals.
PRINT COSTS
ARTWORK
The facilities at Newlands are utilised throughout
the entire calendar year and are not just home to
the thriving men, ladies and junior sections, but a 2M BOARD:
host of other sporting and non-sporting clubs and
societies.
C £79.70 + VAT
4M BOARD:
The club boasts a wide spectrum of visitors The Duralock system on our AGP has been £159.40 + VAT OPTION A
through an array of festivals, tournaments carefully chosen by the RFU, it enables ‘Print ready artwork’ can be supplied by the
and events offering an ability to project the image advertising boards that are all 750mm deep by 6M BOARD: sponsor in a vectored PDF file with all text
of your company to a wide and varied audience. either 2, 4 or 6 metres in length. £239.10 + VAT
converted to outlines. Provided at to 1:1 scale
with no bleed or crop marks. The RFU have been
WE HAVE OTHER AREAS AVAILABLE FOR ADVERTISING BOARDS. SUCH AS PITCH SIDE BOARDS
ON OUR MUGA AND RUGBY FIELDS ALONG WITH ROAD SIDE BOARDS FACING THE A435. DESIGN
Although we have some flexibility to tailor
very specific in that the artwork is supplied in
the correct format, to the correct scale and is
completely ready to print without any work or
advertising to suit individual needs. For ease we amendments being required whatsoever.
have divided the marketing space into three Should artwork be received that requires ANY
specific area’s mirroring as best as we can the
alteration or amendment this will be deemed as
current format of the Legacy Field.
It is envisaged that rental periods will operate in Option B.
twelve, twenty four or thirty six month periods
agreed from the date the board is erected. OPTION B
Where the sponsor is unable to provide print
BOARD ready artwork, The RFU can support
SPECIFICATION at a design costs of £50.00 + VAT. Their board will
be produced to a standard template which will
• 4mm Aluminium Composite (ACM) panels contain their logo and contact details.
with a 0.4mm aluminium skin (ACM must be In order to produce this we will require a copy
at least 0.4mm skin thickness, any lesser grade of their logo in either a high resolution Jpeg (300
material is not approved for use by the RFU) dpi minimum) or a vectored PDF or EPS file.
• White both sides - graphics to one side only. (Should a sponsor be unhappy with this standard
• All graphics to be printed onto a 5-7 year self layout template yet be unable to provide artwork
adhesive vinyl and laminated with a clear gloss in Option A format, it is their responsibility
Photography: Joe Haskayne laminate, then applied to one side of the ACM. to source print ready artwork via a third party.Cheltenham Tigers RFC has gone from Strength to Strength. We have big plans for 2021 and we can't do it without you. We're so proud that local businesses and members of the community have helped us grow to become the club we are today. If you are keen to be a part of our journey, why not become a sponsor? Email: sponsors@cheltenhamtigers.com
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