FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
2019 –2020

 FAMILY GUIDE
 COOKIES 101

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                                                                                                         Cookie Program.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
TABLE OF CONTENTS

There’s a reason the Girl Scout Cookie Program® is a celebrated tradition. It’s an amazing opportunity for girls to
WOW THE WORLD and build lifelong skills!

The largest girl-led entrepreneurial program in the world also offers an incredible opportunity for you as a caregiver.
You get to see firsthand how girls grow, learn, and come into their own. We give you the resources you need to guide
girls in discovering hidden talents, uncovering new strengths, and developing the entrepreneurial mindset that will
serve them far beyond cookie season.

                            IMPORTANT DATES
January 2-31 Troop Cookie Managers train troops               February 15    Other Council booths begin
		           (girls and parents)
                                                              March 8        Cookie program ends!
January 2-31 Statewide Cookie Rallies
                                                              March 18       Final cookie debit
January 13     Troop Initial Order due in eBudde
                                                              April 15       Cookie Credits will begin to be
February 1     Main cookie delivery day!                      		             mailed directly to girls

February 2 Cookie program begins (My Sale                     Week of        Rewards will begin to be shipped
		         booths, select council booths and door-            April 20       to Service Unit Cookie Managers
		to-door)

                                                      TABLE OF CONTENTS:
      THE GIRL SCOUT PROMISE                          PAGE 3		                 What’s New
    On my honor, I will try:                          PAGE 3		                 Cookie Team
    To serve God and my country,
                                                      PAGE 4		                 Why Participate in the
    To help people at all times,                      		                       Cookie Program
    And to live by the Girl Scout Law.                PAGE 5		                 Cookie Entrepreneur Family Pin
                                                      PAGE 6		                 Earn While You Learn
         THE GIRL SCOUT LAW                           PAGE 7		                 Purpose of the Cookie Program
    I will do my best to be                           PAGE 8-9		               Safety
    Honest and fair, friendly and helpful,            PAGE 10-11		             Know the Cookies
    Considerate and caring,
    Courageous and strong, and                        PAGE 12-14		             Booths
    Responsible for what I say and do,                PAGE 15		                5 Steps to Cookie Success
    and to                                            PAGE 16-17		             Digital Cookie
    Respect myself and others,
    Respect authority,                                PAGE 18-19		             Cookie Credits and Rewards
    Use resources wisely,                             PAGE 20		                Philanthropic Opportunities
    Make the world a better place, and                PAGE 21		                Money Collection and Handling
    Be a sister to every Girl Scout.
                                                      PAGE 22		                Permission Slip
                                                      PAGE 23		                Resources
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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
COOKIE PROGRAM 2020 – WHAT’S NEW

                          What is Cookie Confidential in 2020?
                          • New Lemon-Ups Cookie—more delicious opportunities for success!
                          • New Girl Scout Cookie packaging—Girl Scouts featured on cookie
                            packages along with their stories—showing the power of the Girl
                            Scout Leadership Experience!
                          Please do not post images or information about the new cookie
                          on social media until AFTER January 7, 2020. Thanks!

                          Lemon-Ups are the new cookie in our
                          Girl Scout cookie line-up!

                          Inspired by real girls in the Girl Scout Cookie
                          Program and created for all Girl Scout cookie
                          lovers, these new lemon cookies are positively
                          fun. Just like a G.I.R.L. (Go-getter, Innovator, Risk-
                          taker, Leader), each cookie has something bright
                          and motivating to say.

Other news

 We will open more booth options earlier this cookie season! Select Council Booth sites and My Sales
 start Feb. 2, and troops will be able to sign-up for more booths than before on each selection date.
 Earn the Cookie Entrepreneur Family Pin! This is a new addition to the Girl Scout Cookie Program, with
 age-specific guidelines to help family members support the development of their girl’s business skill set.
 Cookie Captains are experienced cookie sellers who support our first-time, “Cookie Rookies,” throughout
 the program. Cookie Captains mentor younger girls at rallies and booths, sharing their tips and support.

Cookie Team
Stephanie Sanders
303-607-4883
Stephanie.Sanders@gscolorado.org
Council: 877-404-5708
Service Unit number: _______________________Troop number: ____________________________________
Troop Cookie Manager contact information: ________________________________________________________

Have a question?
If you need help, contact your troop cookie manager. If you need further assistance, contact your service unit
cookie manager, or volunteer support specialist.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
WHY PARTICIPATE IN THE GIRL SCOUT COOKIE PROGRAM
                                                                                                                FOR GIRLS

Troop proceeds and individual girl rewards are important, but are not the only
reason to participate. Girls also develop skills and confidence as part of the
Cookie Program.

Tradition
Girl Scouts and cookies share a rich history. Girl Scout cookies had their
earliest beginnings in the kitchens and ovens of girls, with mothers
volunteering as technical advisors. The sale of cookies as a means to finance
troop activities began in 1917, five years after Juliette Gordon Low started Girl
Scouts. The first troop in Colorado, Troop 4, started in 1917 when Girl Scouting
crossed over west of the Mississippi River.

In the 1920s and 1930s, Girl Scouts in different parts of the country continued
to bake their own simple sugar cookies. Packed in wax paper bags and sealed
with a sticker, they sold them door-to-door for 25 to 35 cents per dozen. While
recipes and packaging designs have changed, the Girl Scout Cookie Program
remains an important part of today’s Girl Scout program.

              The Girl Scout Cookie Program is the premier entrepreneurial program for girls in the
              world. What do we mean by entrepreneurial? The definition of an entrepreneur is someone
              who creates and manages a business. The Cookie Program offers girls the opportunity to
              do just that as well as learn about and market their product, engage customers, and set
              and accomplish goals.

Delivering on Our Promise

Girl Scout Cookies and the annual Cookie Program play a crucial role in Girl Scouts of Colorado’s ability to:
•   Deliver quality programming for girls
•   Train adult volunteers
•   Provide financial assistance for girls’ fees for camps, other activities, and events

Girl Scouts helps girls learn more about themselves and their abilities through skill-building activities and opportunities to try
new things, connect with others to create change, and take action by developing projects that make their communities and
the world a better place.

The Girl Scout Cookie Program is the core of the Entrepreneurial Pillar that is part of the Girl Scout Leadership Experience
– along with STEM, outdoor experiences, and life skills. As cookie entrepreneurs, girls gain essential skills and work as a
team to accomplish common goals and solve problems, while building the confidence they need to shine as girls, as young
women, and as future leaders. And did we mention fun? They have lots of that along the way, too.

Girl participation in the cookie program is voluntary, and caregiver permission is required.

Learning Life Skills

The Girl Scout Cookie Program helps girls learn and practice the life skills embodied in the Promise and the Law. During
cookie activities, girls are members of a team working toward a common goal, with each girl striving to do her best. So,
when Girl Scouts go to friends, family, and door-to-door with this year’s best-selling cookies, they’re becoming the business
leaders of tomorrow!

The Girl Scout Cookie Program helps ensure the future of Girl Scouting. All the proceeds—every penny—from our cookie
program, remain in Colorado. This revenue is used to benefit girls -- some used to fund troop activities and some of it
indirectly by subsidizing the cost of providing Girl Scout programs to girls statewide.
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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
Cookie Entrepreneur Family Pin

 NEW THIS YEAR – The Cookie Entrepreneur Family Pin

Families are an important part of the Girl Scout Leadership Experience and play a key role in supporting a
girl’s cookie business. Girls often prepare for the Cookie Program through their troop by earning Financial Literacy
and Cookie Business badges as they gain the 5 Skills: goal setting, decision-making, money management, people
skills, and business ethics. We recognize girls often practice these skills at home, too, as they sell Girl Scout
Cookies with support from their families. This new pin encourages families to support their girls as they develop
the 5 Skills and learn to think like entrepreneurs.
What is the structure of the new Cookie Entrepreneur Family pin? Each Girl Scout level has its own set of
requirements to help families guide their Girl Scout as she runs her own cookie business year after year. Although
the requirements don’t change year to year within a grade level, how a girl approaches the requirements will
change. Girls earn a year-one and year-two version of the pin (plus a year-three version for Cadettes) within their
grade level. Girls must earn year-one pin in order to earn year-two and year-two to earn year-three.
GSUSA has retired the Cookie Activity pin. Remaining pins will be available for sale at the GSCO Retail Shop and
online while supplies last.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
EARN WHILE YOU LEARN
      There’s more than just what is in the box! Participating in the Fall Product Program and Girl Scout Cookie Program
      gives girls useful skills and experiences that will last a lifetime. Plus, girls can earn some pretty cool Cookie Business
      badges aimed at sharpening business acumen while having a ton of fun.

                    Daisy Leaves                                            Think Big
                                                                            Take your cookie business to the next level
                    Money Counts Leaf                                       by implementing innovative selling strategies
                    Learn money management basics including                 and marketing messages to help increase
                    understanding different kinds of coins, how to          their box-per-girl average and find new
                    count money, and goal-setting.                          customers in unexpected places.
                    Making Choices Leaf
                    Demonstrate smart money management, such
                    as learning the difference between needs and                                 Senior Badges
                    wants and learning how to prioritize and set goals.                          My Portfolio
                                                                                                 Girls earning this badge will build their
      Brownie Badges                                                                             cookie resume and portfolio, develop a
      Meet My Customers                                                                          personal brand, and master interview
      Learn how to find, interact, and retain                                                    skills.
      cookie customers. Girls will role-play                                                     Customer Loyalty
      good customer relations and learn how                                                      Earning this badge will help girls
      to handle money and make change.                                                           communicate with customers about how
      Give Back                                                                                  proceeds fund exciting new opportunities
      Girls learn how money and business                                                         and provide need-to-know skills about
      can help others including explaining                                                       customer service.
      to customer how their purchases
      help fund troop service projects and                                  Ambassador Badge
      Operation Cookie Drop.                                                Research and Development
                                                                            Girls earning this badge will analyze sale
                    Junior Badges                                           trends, research how companies innovate,
                    Customer Insights                                       and leverage research and development to
                    Girls conduct market and customer research by           keep their business moving forward.
                    finding out who buys cookies and gaining greater        Profit and Loss/ Promise and Law
                    understanding of their cookie customers.                Girls earning this badge will develop their
                    Cookie CEO                                              business mission statement and promise,
                    As an entrepreneur and CEO, girls will learn how        work with younger Girl Scouts to share
                    to set a group goal, explore how businesses work,       selling tips and tricks, and determine what
                    practice listening skills, and track sales.             legacy they will leave as a part of the
                                                                            Girl Scout Cookie Program.
      Cadette Badges
      Business Plan
      Earning this badge gives girls the
      opportunity to write a mission statement,
      develop a business plan, complete a risk
      management assessment, and learn how
                                                                                Five Essential Skills
      to leverage this knowledge to increase
      their cookie customer base.                                               GOAL SETTING
      Marketing                                                                 DECISION MAKING
      Learn about branding, competitor
      research and analysis assessment,
                                                                                MONEY MANAGEMENT
      marketing messages, and create a                                          PEOPLE SKILLS
      marketing campaign to help achieve                                        BUSINESS ETHICS
      cookie goals.
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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
Purpose of the Cookie Program

While girls are meeting customers, they are bound to get asked questions. It’s important for adults to be aware of
the questions that people may ask and to help the girls be prepared to answer the questions.
“Why do girls participate in the Girl Scout Cookie Program?” Troop proceeds and individual girl rewards are
important, but are not the only reason. Girls develop the 5 Skills and confidence as they participate in the Cookie
Program:
     1. Goal setting. Girls learn how to set goals and create a plan to reach them!
     2. Decision-making. Girls learn to make decisions on their own and as a team!
     3. Money management. Girls learn to create a budget and handle money!
     4. People skills. Girls find their voice and build confidence through customer interactions.
     5. Business ethics. Girls learn to act ethically, both in business and life.
How much money do the Girl Scouts get?
This question is frequently asked by customers. The answer is not $0.65 or $0.70 per package. The answer is
“Girl Scouts get all of it.” 100% of the Cookie Program proceeds stay in Colorado to provide the Girl
Scout Leadership Experience to girls in our communities. Cookie money provides financial assistance for
membership when needed and opportunity grants for girls to attend GSCO events, camps, and council-wide girl
programs, as well as funding for events, camps, and council-wide programs. The only portion of the $4 or $5 that
doesn’t stay in Colorado, is what we pay to the bakery to make the cookies.
“What is your troop going to do with the Cookie Program proceeds?”
Girls should decide as a troop how they want to spend the proceeds they earn. Troop proceeds go into the troop
bank account and can be used to fund the various activities girls want to do throughout the year, such as:
     •   Service or Take Action projects
     •   Purchase troop supplies
     •   Awards and recognitions
     •   Special events, outings, field trips, travel, etc.
“What have you learned in Girl Scouts” or “What do you like about Girl Scouts?”
Questions like these give girls the opportunity to tell the story of their Girl Scout Leadership Experience. Our girls
are full of stories that warm your heart. They can tell you about adventures they have had, friends they met, skills
they learned, or opportunities that have enriched their lives. Each girl’s story is her own. Each troop’s story is its
own. Girls need to have a story about their Girl Scout experience they can share when asked. The best way we
have of letting the community know the impact of Girl Scouting is to tell them at every opportunity.
Even the youngest Girl Scout is old enough to tell her story. As an adult who is working with these girls, you can
help by coaching the girls. Ask the girls questions and get them to think about their Girl Scout experiences. Doing
so will help the girls to shape their story and feel confident sharing it. Talk with families about supporting the girls
in similar ways as well.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
SAFETY

     People want to know that by buying cookies they are helping girls to build courage,
     confidence, and character. Girl Scout Cookies power amazing experiences for girls. Share
     your experiences with your customers. Whether it’s a trip you’ll never forget; a science,
     technology, engineering, and math (STEM) activity that opens your mind to a whole new world
     of possibilities; a service project that changes your community forever; or the opportunity to
     build a lifetime of memories at camp, Girl Scout Cookies make it all happen!

    Safety First!
    Before participating in the Girl Scout Cookie Program, it is imperative for adults and girls to
    become familiar with and follow the safety guidelines listed below. This not only ensures girls’
    safety, but also creates a fun and successful experience for all.

    •Show you’re a Girl Scout – Wear Girl Scout        •Sell in the daytime – Sell only during daylight
    uniform and/or membership pin.                     hours, unless accompanied by an adult.
    •Buddy up – Always use the buddy system.           •Protect Privacy – Girls’ names, addresses,
    It’s not just safe, it’s more fun!                 or email addresses should never be given to
                                                       customers. Use a group contact number or
    •Be streetwise – Become familiar with the          address overseen by an adult for customers
    areas and neighborhoods where you will be          to request information, reorder, or give
    selling Girl Scout Cookies.                        comments. Protect customer privacy by
    •Partner with adults – Adults must                 not sharing their information except for the
    accompany Girl Scout Daisies, Brownies, and        product sale. Girls should never take credit
    Juniors when they are taking orders, selling, or   card numbers.
    delivering product. Girls in grades 6-12 must      •Be safe on the road – Always follow safe
    be supervised by an adult when selling door-       pedestrian practices, especially when crossing
    to-door and must never sell alone. Adults          at intersections or walking along roadways. Be
    must be present at ALL cookie booths at all        aware of traffic when unloading product and
    times.                                             passengers from vehicles.
    •Plan ahead – Always have a plan for               •Be Net wise – Take the GSUSA Internet
    safeguarding money and avoid walking around        Safety Pledge before going online and follow
    with large amounts of money or keeping it at       the specific guidelines related to marketing
    home or school. Give proceeds to supervising       online. Girl Scouts cannot collect money online
    adults who should deposit it regularly.            outside of the DOC. For more information,
    •Do not enter – Never enter the home or            check out www.girlscouts.org/cookies
    vehicle of a person when you are selling           Source: Girl Scouts of the USA,
    cookies or making a delivery. Avoid selling to     www.girlscouts.org/cookies
    people in vehicles or going into alleys.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
Additional Safety Responsibilities

Additional Volunteer Safety Responsibilities
The emotional and physical safety and well-being of girls is always top priority. Girls, volunteers,
and caregivers share the responsibility for staying safe.
Follow the Safety Activity Checkpoints. This resource provides instructions for staying safe while
participating in various activities, including the Girl Scout Cookie Program. Read the checkpoints
and share them with the adults and girls in your troop.
Safety Activity Checkpoints include:
    • Girls plan the activity. Keeping their grade-level abilities in mind, encourage girls to take
      proactive leadership roles in organizing details of the activity.
    • Arrange for proper adult supervision of girls.
    • Get caregiver permission for girl participation in the Cookie Program.
    • Be prepared for emergencies and have key contact and health history information.
      Establish and practice procedures for emergencies
    • Always have a well-stocked first-aid kit.
    • Get a weather report. On the morning of the activity, check weather.com to be prepared.
      If severe weather conditions prevent the activity, have a backup plan or alternate activity,
      and/or postpone the activity.
    • Use the buddy system. Using the buddy system, girls are divided into teams of two. Each
      girl is responsible for staying with her buddy at all times, warning her buddy of danger,
      giving her buddy immediate assistance if safe to do so, and seeking help when the
      situation warrants it.
    • Travel safely.
Model the right behavior. Be positive. Lead by example. Model the right behavior in accordance
with the Girl Scout Promise and Law.
Create an emotionally safe space. Adults are responsible for making Girl Scouts a place
where girls are as safe emotionally as they are physically. Protect the emotional safety of girls by
creating a Group Agreement and coaching girls to honor it. Group Agreements typically encourage
behaviors like respecting a diversity of feelings and opinions, resolving conflicts constructively,
and avoiding physical and verbal bullying, clique behavior, and discrimination.
Ensure that no girl is treated differently. Girl Scouts welcomes all members, regardless of
race, ethnicity, background, disability, family structure, religious beliefs, and socioeconomic
status.
Promote online safety. Instruct girls never to put their full names or contact information online,
engage in virtual conversation with strangers, or arrange in-person meetings with online contacts.
On group websites, never divulge girls’ contact information. Review the Computer/Online Use:
Safety Activity Checkpoints, and teach girls the Girl Scout Online Safety Pledge here, www.
girlscouts.org/help/internet_safety_pledge.asp.
Keep girls safe during money-earning activities. You are responsible for the safety of girls,
money, and products. When representing Girl Scouts, girls cannot participate in money earning
activities that represent partisan politics or that are not Girl Scout–approved product programs
and efforts.

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FAMILY GUIDE COOKIES 101 2019 -2020 - Girl Scouts of Colorado
COOKIE FACTS

Once safety has been discussed, girls need to learn about the cookies they are selling.
Cookies! Know the Product
New Lemon-Ups Cookie
We can’t do it alone. As part of “Cookie Confidential,” we need your
help keeping this information private until we’re ready to announce
it to the public.
Please do not post images or information about the new cookie on
social media until AFTER January 7, 2020.
Cookie Basic Facts
All cookies ordered from the bakery are owned by GSCO. No cookies
may be returned by Girl Scouts of Colorado to the bakery for a refund.
     • Thin Mints, Samoas, Tagalongs, Do-si-Dos, Trefoils, and (NEW!!) Lemon-Ups (the core
       cookies) are $4/package.
     • Toffee-Tastic and S’mores (the specialty cookies) are $5/package.
     • All cookie varieties have zero grams trans-fat per serving.
     • All cookie varieties are kosher.
     • Little Brownie Bakers uses only sustainable palm oils.
     • Thin Mints are vegan.

How Girls Sell Cookies
In Colorado, girls sell cookies through these channels:

IN-PERSON SALES
Girls ask neighbors, friends, and family members to place orders for cookies. Keep product on hand and deliver at
the time of sale.

BOOTHS/DIRECT SALES
Troops sell directly to customers, often at booths in high-traffic areas such as grocery stores, malls, or sporting
events. Booth times and locations are organized by our council and troops can sell only at approved locations. All
booths must provide a safe and secure location.

DIGITAL COOKIE
Girls create customized websites and send emails to people they know, asking them to buy cookies. Customers
place online orders and cookies are shipped directly to their homes. Orders appear automatically in eBudde. The
Digital Cookie mobile app allows girls to take credit card payments in person with no additional fees. Find out more
at girlscoutcookies.org.

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BOOTH TIPS

Offer a Gift of Caring or Hometown Heroes option
During booths, ask customers to donate cookies. Promote the option with posters or tally
donated packages on a large chart.
Share goals with customers
Customers love to hear how girls are making a difference, so encourage girls to make posters,
banners, or T-shirts to share their goal.
Make cookie bundles
Get creative and attach a ribbon and handmade card for maximum impact. Create a Chocolate
Lovers bundle with a mix of Thin Mints, Tagalongs, and Samoas. Or, make an orange and blue
Broncos Bundle with Do-si-Dos and Trefoils tied together with blue and orange ribbon.
Give away recipes
Encourage customers to try something new by offering a recipe card with every purchase of
multiple packages. Recipes can be found on the GSCO Blog.
Samples
If some varieties are not selling, open a package (troop will need to purchase) and break the
cookies into bite sized pieces, and let the customers taste a sample. This will likely spark interest
among the customers and increase your sales.

WHAT TO BRING TO A COOKIE BOOTH:
A printed copy of booth sign-up from eBudde (for Council Sponsored Booths) or written
permission from store manager (for My Sales Booths).
     • Cookies
     • Booth inventory sheet to track purchases or a device with Booth Sale Recorder app
     • Table and chairs
     • Tablecloth (optional)
     • $60 in change (30 - $1 bills, 6 - $5 bills)
     • Hip bag or pocket aprons to manage money
     • Booth posters or other decorations – bling your booth! (if allowed by store location)
     • Any additional items a booth location may require. These requirements will be noted in
       eBudde.
     • First aid kit, emergency card, and permission slips/health forms

**Find resources, ideas, and clipart at www.littlebrownie.com

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2020 COOKIE BOOTH DO’S & DON'TS

Remember that when you and your Girl Scouts are at a cookie booth, you are
representatives of Girl Scouts. Be prepared and be polite! Follow the do’s and don’t
listed below, to support a positive experience for all involved.

Do: Promote good cookie booth behavior by girls and adults. This helps strengthen our
relationship with the business and makes potential Girl Scouts want to join!
Don’t: Bad cookie booth behavior jeopardizes future cookie booths and is a poor reflection of all
Girl Scouts!

                                                  Do
• Have your girl at the store five minutes prior to • Have water for the girls to drink, but no other
your booth time to help set up                      food, beverages, or gum
• Count boxes before and after your booth sale      • Monitor girl behavior closely. Girls should not
                                                    leave the booth area to approach customers
• Print your booth confirmation the day of the      and never enter the store
booth and take it with you
                                                    • Help girls count money accurately
• Operate the booth only for the time and date
on your confirmation – another troop may be         • Practice the “buddy system” if the girls or
preceding or following your sale                    adults need to leave the booth for bathroom
                                                    breaks. DO NOT leave girls alone at the booth
• Remember to follow the Girl Scout Promise
and Law if any confusion occurs between             • Thank the store manager when leaving
troops
                                                    • Release a booth in eBudde if you are unable to
• Dress appropriately. Girls wear Girl Scout        make it – even if it is after the booth start time
uniform or Girl Scout attire.
                                                    • Step back and allow the girls to take the lead!
• Follow the requests of store managers

                                                 Don’t
• Don’t allow girls to participate without a signed • Don’t allow girls to disrupt the customers by
permission form and emergency contact               yelling
information
                                                    • Don’t leave cash in an open, unsupervised area
• Don’t bring siblings or friends (tag-alongs) to
the booth. Only registered Girl Scouts can be at • Don’t leave trash behind. Clean up after your
the booth                                           sale, taking empty cookie cases with you.
• Don’t approach customers as they are entering • Don’t change the price of cookies
a store, please wait until they are exiting         • Don’t let the cookies suffer from weather, keep
• Don’t use any type of nicotine product            them well protected
including e-cigarettes and vaping at a booth        • Don’t leave cookies unprotected
• Don’t let the girls run around, block the         • Don’t use cellphones during the sale unless for
entrance or exit, or move away from the booth       payment or emergencies
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MY SALES AND COUNCIL SPONSORED BOOTHS

“My Sales” (Troop organized booth sites)
My Sales booths and select council booths run from February 2 to March 8, 2020.
GSCO encourages Girl Scouts to use their creative, entrepreneurial spirit by holding “My Sales” at
unique community locations. Possible locations include:
     • Stores that are NOT included on the Council Booth list (DO NOT CONTACT: Walmart,
       Sam’s Club, JoAnn Fabrics, Dunkin Donuts, Safeway, Albertson’s, King Soopers, and
       City Market)
     • Sporting events
     • Parks and playgrounds
     • Concerts and plays
     • Car washes
     • Places of worship

Work with family, friends, and local businesses to uncover new selling opportunities and increase
your troop’s success. If you know of a good location for a My Sales booth, please share the
contact, location, and availability details with your troop cookie manager.
Booth sites must provide a safe and secure location for the girls and cannot conflict with a council
sponsored booth site or any other My Sales sites.
All booths must be approved by the store manager of the location. Once approved by the store
manager,the troop cookie manager will add the My Sales booth information into eBudde™ a
minimum of 48 hours prior to the start time. . If your girls are unable to attend a My Sales booth,
please contact your SUCM so they can remove it from eBudde.
Girls may set up booths in front of their own residences only during the permitted “My Sale”
period of the program. DO NOT ENTER PERSONAL RESIDENCE ADDRESSES IN eBudde!

Council Sponsored Booths
Select council booths will be available as early as February 2. All other council booths will
be available February 15 through March 8.
All troops have the opportunity to sign up for booth locations that have been pre-arranged by Girl
Scouts of Colorado. There are certain locations that council coordinates at the corporate level.
These locations are NOT to be contacted by any troop (girl or adult), at any time, for any
reason. NO EXCEPTIONS!
Council booths that are coordinated by GSCO staff: Safeway, City Market, King Soopers,
Albertsons, Walmart, Dunkin Donuts, JoAnn Fabrics and Sam’s Club locations in the state
of Colorado.
GSCO staff coordinates with each of these corporations to establish the dates and times they will
allow booths at their locations during the Cookie Program. Troops MUST NOT contact these
locations for additional booth times and/or to make changes to the booth times or dates.
GSCO understands Girls Scouts have set both individual and troop goals and count on booths to
help meet these goals. However, it is not the responsibility of GSCO or its staff to determine which
troops have the better goals or booth sites. The selection system in place is the fairest way for
troops to reserve council booth locations.
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Butterflies flap their
        four wings in a                Butterflies taste
       figure-8 pattern.                with their feet!
                                                                                                           Female butterflies
                                                                                                          attach their eggs to
                                                                                                         leaves using a special
                                                                                                           glue they produce.

                                                       Engineers are
                                                      learning how to
   A group of butterflies is
                                                      improve drones
 sometimes called a flutter.
                                                        by studying
 Other names for a group of
                                                        butterflies!
 butterflies include swarm,
     flight, rainbow and
        kaleidoscope.

                                                                                                  A butterfly has a mouth
                                                                                                like a coiled straw called a
                                                                                                  proboscis. It eats liquid
               There are about                                                                      nectar from flowers.
               18,000 species of
            butterflies worldwide,
            and about 750 species
             in the United States.

                                                       The monarch butterfly
                                                         migrates as many
                                                          as 3,000 miles to
                                                       southwestern Mexico!
       The study of moths
        and butterflies is
            known as
        lepidopterology.
                                                                                     The Butterfly Effect is a
                                                                                  scientific theory that a small
                                                                                     action (like the flap of a
                                                                                  butterfly’s wings) can make a
                                                                                    big impact on the world!

on the Girl Scouts® My Cookie Friend
                                         The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to the Trefoil Design,
website at mycookiefriend.com            are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee. Copyright ®, TM, © 2019 Kellogg NA Co.

                                                                                                                                                                               15
DIGITAL COOKIE IN 4 EASY STEPS

                                         4 Easy Steps to Get Movin' with the Digital Cookie™ Platform!
                                         This cookie season superpower your sale by expanding your efforts from the booth to
                                         the web. Why? Because adding online and mobile channels to your sale can help you
                                         reach more cookie fans than you ever imagined. That's right! With the Digital Cookie™
                                         platform you can market everyone's favorite cookies-with-a-purpose to customers

                                                                         e
                                         down the block or across the country from the comfort of your couch. AWESOME.

     Here are 4 eas y steps to jump into the fun, and slay those cookie goals like a true cookie boss!

     0             Register                                                                 Set Up Your Site

     To sign up to use the Digital                                       In just a few minutes, you can
     Cookie™ platform, just keep an                                      set up your goal, share your
     eye out for a registration email                                    cookie story, and upload a fun
     coming to you a few weeks                                           picture or video. Then you're
     before cookie season starts.                                        ready to save, review, publish,
                                                                         and...done!

                           -
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                08818your Digital Cookie PassWCl'd                                            Cookie P3g• Setup

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16
e                   Invite Customers

Manage your cookie customer
                                                                    C,                     Track Your Goal

                                                                    See how close you are to reaching
list and easily send ready-to­use                                   your goal by tracking the number
emails inviting people to support                                   of packages sold and orders
your goals. You can also promote                                    placed, as well as sales by delivery
your personalized cookie site link                                  type and cookie variety. You can
on Facebook with friends and                                        even include offline sales to see
family.                                                             your total progress-yum!

     -n-
                     Connect with Customers                                            Ton1Us.i·s Digit.al Cookie Sales Data

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                                                                                                                                    17
REWARDS

All cookie program reward items are cumulative. Each level of reward is added to the previous
levels. Girls will have the option to choose between the reward or Cookie Credits at certain reward
levels. All rewards are cumulative.
Individual Girl Rewards                                        Digial Cookie
Packages Sold      Reward                                      Packages Sold                   Reward
24+                2020 Year Bar                               Site setup and completing       Cookie Techie Patch
50+                Theme patch                                 one order
85+                Sleepover butterfly toothbrush case         24+ SHIP packages sold          Hatchimal or Travel
                   and toothbrush                                                              Case and Magic Cloth
100+               Bar patch                                   130+ packages sold              Shadow Bank Box
125+               Bandana
160+               Glow-in-the-dark flying disc                Hometown Hero
200+               Mini plush butterfly dangler or             Packages Sold                   Reward
                   10 Cookie Credits                           15+ HTH Pkgs W/ Data Input      HTH Patch
225+               Do WOW Things T-shirt or
                   15 cookie credits                           Gift of Caring
275+               Butterfly plush or 20 Cookie Credits        Packages Sold                   Reward
325+               325+ patch and disco ball                   15+ HTH Pkgs W/ Data Input      GOC Patch
375+               Water bottle, butterfly carabiner, and      45+ GOC Pkgs                    Butterfly Flip Journal
                   butterfly pouch or 25 Cookie Credits
                                                               80+ GOC Pkgs                    Cookie Shake Blanket
450+               Tapestry and light-up butterflies or
                   30 Cookie Credits                           *Look under “Philanthropic Opportunities” for
525+               Build-A-Bear experience or 35 Cookie        more information about donating to the Shoe the
                   Credits                                     Grows.
625+               Buff and fanny pack or 40 Cookie         Girl Scout Ambassadors (graduating 12th graders only)
                   Credits
                                                             Packages Sold           Reward
750+               Two tickets to Butterfly Pavilion or *
                   Shoe That Grows Donation or               500+                    Lifetime Membership
                   45 Cookie Credits                         Packages                Rewards
1000+              1000+ celebration events and              Troops with a selling   $25 in additional troop proceeds per
                   medallion or                              girl avg of 425+        selling girl
                   50 Cookie Credits and medallion           packages                (includes $25 in additional proceeds
1000+              10% Camp Discount*                                                for two adults) + Cookie Power
1250+              Camping Kit (pocketknife, headlamp,                               Super Seller Patch
                   socks)                                    Troops with a selling   $25 in additional troop proceeds per
                    or 65 Cookie Credits                     girl avg of 625+        selling girl
1500+              15% Camp Discoun*t                        packages                (includes $25 in additional proceeds
                                                                                     for two adults) + Cookie Power
1500+              100 Cookie Credits                                                Super Seller Patch
2000+              20% Camp Discount*
                                                            *Camp discounts only apply to camps with GSCO-run
2020+              Top Cookie CEO Event or 200 Cookie
                                                            registration in CampInTouch, not to volunteer-run camps.
                   Credits and 2020+ medalion
3000+              350 Cookie Credits                       Rewards subject to change. GSCO reserves the right to
                                                            substitute reward items for an item of equal value with or
4000+              450 Cookie Credits
                                                            without notice.
5000+              50 Cookie Credits for every
                   500 packages sold beyond 5,000           Please view order card for images of rewards.

18
COOKIE CREDITS AND REWARDS

Cookie Credits are rewards earned as part of the Girl Scout Cookie Program (or Fall Product Program). They are
issued on a card, similar to a gift card, and are mailed directly to the girl (or held at council for camp, if that option
is requested during the reward selection process of the program.)
What Can Girl Scouts do with Cookie Credits?
                                                                     Pro Tip: Take a photo of the Cookie
   • GSCO troop or service unit trip, event, or activity with a      Credits card number as a back-up in
       per girl fee.
                                                                     case the card gets lost or misplaced!
   • GSCO sponsored or hosted event or activity
   • An EF (Education First) Tour in the state of Colorado
   • Girl Scout Destinations travel
   • Highest Awards project materials and/or other project related expenses
   • GSCO shop purchases (Purchases must be made in-store or over the phone. No online sales).
   • Volunteer-run day camps or events with a per girl fee
   • Any GSCO summer camp that uses registration in CampInTouch (overnight, day, and troop camps)
Troops and girls can be reimbursed for these activities using the Cookie Credit Reimbursement Form:
 http://www.girlscoutsofcolorado.org/cookie-credit-reimbursement
Requests of reimbursements for a GSCO event fee, travel, Highest Award project expense, or GSCO day camp or
summer camp should be submitted within 90 days and/or within the same membership year as expense.
Cookie Credits may not be used to pay for/renew membership, pay fees to outside vendors, or purchase
items not in the GSCO Retail Shop. They also cannot be used to pay for fees or travel expenses for children
without a GSCO membership or for adults.
For questions about what Cookie Credits can be used for or the Cookie Credit Reimbursement Form, please
contact: financial.followup@gscolorado.org
Cookie Credits do not have a cash value. Cookie Credits expire 10 years from date of issue. Cookie
Credits will not be re-issued if lost.
Once your girls know the product line up, they should work on setting goals. Goal setting helps girls see a larger
picture and teaches the girls how to work hard to achieve their goals. A driving aspect of the girls’ goal will likely
come from the various rewards she can earn.
Troop Proceeds                                                Celebration Events
Troop treasuries have the opportunity to earn $0.65           Each girl who sells 1000+ packages is a Top Achiever
per package for every package sold by the troop. In           and will be invited to a Celebration Event with one adult
addition, each troop will have the opportunity to earn        guest in the summer of 2020. Top Achiever events are
an additional $0.05 per package if the per girl selling       tentatively scheduled for the followind dates:
average is 350+ packages. Proceeds from the cookie            June 13 at Elitch Gardens
program belong to the troop. Girls earn rewards               June 13 at Glenwood Adventure Park
and cookie credits.                                           June 14 at Cheyenne Zoo
Troop Super Seller Reward                                     June 20 at the Renaissance Festival.
Troops with a selling girl average of 425+ packages will      Top 2020 CEO Event
receive a Cookie Power Super Seller Patch for each            New this year! Each girl who sells 2020+ packages is a
selling girl, plus $25 in additional proceeds to fund a       Top Achiever and will be invited to a Celebration Event
troop activity for every selling girl and two registered      with one adult guest in the summer of 2020. Date and
adults. Troops with a selling girl average of 625+            location TBD.
packages will receive $25 in additional proceeds to fund
a troop activity for every selling girl and two registered
adults.
                                                                                                                      19
PHILANTHROPIC OPPORTUNITIES

Hometown Heroes/Gift of Caring Program                     Gift of Caring:
Service is at the core of the Girl Scout experience.            •   In this council-wide Gift of Caring (GOC) project,
There are optional, yet encouraged, ways that Girl                  customers can purchase virtual packages
Scouts can serve their community through the Cookie                 of cookies which GSCO will deliver to the
Program.                                                            military, both local and overseas, and nonprofit
                                                                    organizations on behalf of Girl Scouts. Girls
Hometown Heroes:                                                    collect the money, but do not physically take
The Hometown Heroes (HTH) Program was created so                    possession of the cookies.
girls would have the opportunity to learn philanthropy
and community service through the Cookie Program.               •   Tell customers they can buy cookies from your
Customers who do not want to buy cookies for                        troop to be donated to the military.
themselves may want to purchase HTH packages to                 •   Enter all GOC cookie orders in the GOC column
give to others while supporting Girl Scouts at the same             of eBudde under each girl who sold them and
time.                                                               record the money collected for these packages
      • HTH donations may be tax deductible.                        in the same line.
          Customers should consult their tax advisor.           •   No need to order from a cupboard to account
                                                                    for these “virtual” packages. eBudde allows this
     •    Troops should not take possession of HTH                  to be automatically calculated.
          cookies until the end of the program. These
                                                           Please check the rewards pages of this manual to see
          cookies should not be part of their cookie
                                                           the rewards available to each girl who sells GOC cookies.
          inventory during the program.
                                                           G.I.V.E.
Follow these easy steps to participate in the Hometown     G.I.V.E. (Girls Investing in a Voice
Hero program:                                              for Everyone) is a philanthropic
     ǔǔ Girls/troops choose a group/organization to        program that allows girls
         receive donated cookies. Recipients can be        participating in the Fall Product and
         “heroes” in the community such as nonprofit       Cookie Programs to donate unused
                                                           Cookie Credits to help other girls in
         organizations, shelters, firefighters, local
                                                           our council participate in activities,
         military groups, blood banks, or food banks.      go to camp, or do other activities
         Contact the selected organizations to get their   through Girl Scouts of Colorado.
         approval prior to collecting cookie donations.    Troops may also donate a portion of their troop proceeds
     ǔǔ Tell customers they can buy cookies from           to G.I.V.E.
        your troops to be donated to this group/        Shoe that Grows
        organization.                                   Girl Scouts can choose to donate
     ǔǔ   Enter all HTH cookie orders in the HTH column shoes in place of a reward item
          in eBudde under each girl who sold them and based on the structure of our
          record the money collected for these packages rewards. GSCO will submit a
                                                        single donation to Because
          in the same line.                             International to fund cost of needed shoes.
     ǔǔ   At the end of the program, use unsold
          packages of cookies in your troop inventory   Once Because International receives the donation, they’ll
                                                        work with their staff to identify a school or orphanage in
          to fill the HTH order. Additional HTH cookies Kenya that would benefit from receiving the shoes and
          may be picked up from a local cupboard to     the shoes will be delivered.
          complete the order.
                                                        After the shoes are delivered, they’ll be able to share
     ǔǔ   All arrangements for selection, delivery, and
                                                        details with GSCO, which we will in turn share with girls
          shipment of HTH cookies are the troop’s       and caregivers - including any photos, testimonials, or
          responsibility.                               messages of thanks from the children who received the
     ǔǔ   Last day to deliver HTH cookies is June 27.   shoes.
20
MONEY COLLECTION AND HANDLING

Every GSCO troop should have a troop bank checking account (no savings accounts). Money collected
during the Cookie Program should be deposited frequently. All cookie money belongs to Girl Scouts of
Colorado, and any misuse or failure to appropriately deposit funds into the troop bank account will re-
sult in legal action taken by Girl Scouts of Colorado.

HANDLING MONEY
     •   All money collected from the sale of cookies should be turned in to the troop cookie manager as soon as
         possible. Be sure to get a written receipt for money given to TCM for deposit!
     •   Do not keep large sums of money in homes or vehicles. Weekly deposits are mandatory.
     •   Cookie money should never be deposited into a personal bank account.
     •   GSCO allows troops to accept credit cards as a form of payment for cookie purchases. Speak to TCM to
         find out which credit card payment provider the troop is using.
     •   All decisions regarding which provider to use to run credit cards, as well as fees associated with this
         choice, belong to the troop and may not pass on to the customer. GSCO cannot recommend nor endorse
         any provider.
     •   Girls may choose to accept credit cards using the DOC mobile app, with no fees.
     •   Do not accept any bills larger than $20 at a booth. Ask the customer to go into the store and ask for
         smaller bills. Use a pen to detect counterfeit bills.
     •   If a troop chooses to accept checks, all checks should be made out to “Girl Scouts of Colorado—
         Troop #####”.
     •   If a troop chooses to accept checks, do not accept checks that are pre-printed and/or checks for large
         amounts of money (anything over $50).

               Girl Scouts of Colorado does not reimburse troops for NSF returned checks.
                                  Troops accept checks at their own risk.

CAREGIVER OUTSTANDING BALANCES
Caregivers should submit payment for cookies in the original form it was received. TCMs cannot accept a per-
sonal check to pay for the girl’s cookie bill. Additional cookie inventory will not be distrubuted until payment for
previous inventory has been submitted.

If the caregiver fails to pay, the debt will be referred to a collection agency and be pur-
sued to the maximum extent of the law.

                                                                                                                   21
Welcome to the Girl Scouts of Colorado 2020 Cookie Program
        The Girl Scout Cookie Program® is important to girls, their groups and to Girl
        Scout councils. The cookie program provides troop proceeds to support activities
        such as Girl Scout events, trips, camping and service projects. For councils, the
        sale provides funds to recruit and train adult volunteers, organize Girl Scout
        groups, provide council-wide programs such as science and career workshops,
        and provide financial assistance so all girls have access to the opportunities Girl
        Scouting offers. Through the Girl Scout Cookie Program girls develop the 5
        essential skills and more: goal setting, decision-making, money management,
        people skills, and business ethics.

        Troop/Group Girl Scout Contact:

        Name:___________________________Position:_________________________

        Phone:_________________Email:_____________________________________

        ------------------------------------------------------------------------------------------------------------

        Family Adult Permission and Responsibility Form for the Cookie Program

        My Girl Scout ________________________, a member of
        troop______________________has my permission to participate in the 2020
        Cookie Program. In so doing, I agree to accept financial responsibility for all
        products and money she receives.

        I will see that she does not sell prior to the official starting date of Feb 2, 2020,
        and that she has adult guidance at all times. I will also review the safety
        guidelines, including online safety, with my Girl Scout, and all other information
        included in the GSCO Cookie Family Guide.

        My Girl Scout has my permission to engage in online cookie program activities
        under the supervision of myself and/or the Girl Scout adult in charge.
        Yes_________ No_________

        I, _________________________________________ (name of caregiver -
        please print clearly), agree to communicate with the troop cookie manager about
        excess cookie inventory in my possession ahead of the excess cookie return
        deadline, and I agree to return all excess cookie inventory by the (date)
        __________________________deadline.

        Signature of Caregiver                                     Telephone                           Date

        Address                       City                                                             State
        Zip Code ____________________

     Please check any areas in which you are willing to assist our group this
     Cookie Season:
     ___ Cookie Volunteer in Charge           ___ Chaperone for Cookie Booth
     ___ Cookie Warehouse Pickup
     ___ Cookie Volunteer Assistant           ___ Chaperone for Door-to-Door
     ___ Cookie Storage
     ___ Technology Assistant                 ___ Cookie Sale Signage with girls

5
22
RESOURCES

Be sure to take advantage of the wealth of resources available online to guide you through
a fun and successful Girl Scout Cookie Program.

Girl Scouts of Colorado council website – girlscoutsofcolorado.org Visit GSCO’s site to find procedures, forms,
materials, manuals, and other helpful information.

Little Brownie Bakers – littlebrownie.com (The website of our official Girl Scout cookie baker) Find girl activities,
marketing ideas, and clip art to help girls prepare for the cookie program.

Little Brownie Bakers YouTube Channel – youtube.com/LittleBrownieBakers Check out a library of inspiring videos
featuring real girl stories and selling tips.

GSCO Blog – gscoblog.org Check out the GSCO blog to see news, contests, weekly Smart Cookie emails, and
troop-to-troop transfers.

Digital Cookie – girlscoutsofcolorado.org/digitalcookie Each caregiver will receive a personal email to set up their
girl’s account. Girl Scouts can set up their own personalized sales page, take credit card payment, and ship cook-
ies directly to their customers.

Cookie Locator – cookielocator.littlebrownie.com Help friends and customers locate the closest cookie booth sale
with this website. Also available as an app for iPhone and Android.

Girl Scouts of the USA (GSUSA) – girlscouts.org Locate info on the Girl Scout Cookie Program and national cookie
badges and pins.

DOC Mobile App – Download the free app from the iPhone App Store or through Google Play. Allows girls to accept
credit cards in real time.

               THANK YOU FOR SUPPORTING YOUR
                  GIRL SCOUT ENTREPRENEUR!

                                                                                                                    23
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