2020 MEDIA KIT ADVERTISING AND MEDIA RATES WITH SPECIFICATIONS - www.cfp.ca - Canadian Family Physician
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2020 MEDIA KIT
ADVERTISING AND MEDIA RATES
WITH SPECIFICATIONS
DIGITAL, PRINT, INSERTS, CLASSIFIEDS, EMAIL ALERTS
www.cfp.ca
About CFP
Canadian Family Physician (CFP) is the official publication of the College of Family Physicians of Canada.
Our mission is to ensure that practitioners, researchers, educators and policy makers are informed on current
issues and are in touch with the latest thinking in the discipline of family medicine; to serve family physicians in
all types of practice in every part of Canada in both official languages; to advance the continuing development of
family medicine as a discipline; and to contribute to the ongoing improvement of patient care.
The College of Family Physicians of Canada (CFPC) –
The Voice of Family Medicine in Canada and Leaders in Family Medicine
Representing more than 38,000 members across the country, the CFPC is the professional organization
responsible for establishing standards for the training, certification and lifelong education of family physicians
and for advocating on behalf of the specialty of family medicine, family physicians and their patients. The CFPC
accredits postgraduate family medicine training in Canada’s 17 medical schools.
Continuing Professional Development, Mainpro+®
In addition to training, we are active in continuing professional development (CPD). Mainpro+® (Maintenance of
Proficiency) is the CFPC’s program designed to support and promote family physicians’ CPD. Each issue of CFP
contains articles eligible for Mainpro+ certified Self-Learning credits.
WHY ADVERTISE IN CFP?
➤ CFP is the only peer-reviewed family medicine journal in Canada!
➤ 75% of respondents from a recent study view CFP as the most essential journal for their practice of medicine*
➤ Over half of respondents viewed CFP as their best source for Clinical Practice Guidelines*
➤ Reach over 34,000 family physicians, residents and medical students!
➤ Over 65 years in print, CFP is the best source of family medicine research in Canada
➤ CFP is the only journal in Canada that specifically targets family physicians, residents and medical students
➤ Reach family physicians while they do their professional development, directly from the creators of Mainpro+®!
WHAT OUR READERS ARE SAYING . . .
“Honestly, one of my
favourite resources” “I really like the current format, updates
on current guideline changes that
– 2019 MRI
are easy to read and practical, always
articles on child health and maternal
health.”
– 2019 MRI
|2|
4 OPPORTUNITIES TO PROMOTE YOUR PRODUCTS
CFP.CA
PRINT Online — includes additional content not
Our most popular format, the print version is available in our print edition. Plus, interactive
sent to over 34,000 family physicians, residents features and blogs!
and medical students across Canada!
Website Information†
79% of CFPC members prefer to read the print
• Up to 50,000 unique visits per month
edition of CFP*
• Up to 100,000 page views per month
• Over 220,000 advertising impressions per month
• Return rate of over 20%
• New blogs written by subject experts on
various topics, exclusive to CFP!
†
Google Analytics
EMAIL ALERTS CLASSIFIEDS
Send your ad directly to your target audience! Print and online — economical and convenient!
eCFP Want to advertise a job opportunity? Have a
Digital edition of CFP, in a page-by-page locum opening? Our classifieds section is your
format that includes both print and most economical and efficient way to reach all
web-exclusive content family physicians in Canada!
• Sent to over 34,000 family physicians Place your ad quickly and easily using our online
• Open rate of over 40% self-serve tool, 24/7, at a time that’s convenient
for you (www.cfp.ca/content/advertisers). Want
eTOC to talk to someone? You can also reach us by
• Sent to 32,000 family physicians phone and we will place the ad for you.
• Click-through rate of over 25%
Categories
Mainpro+ • Positions Vacant • Miscellaneous
• Sent to over 34,000 family physicians • Locum Tenens • Positions Wanted
• Open rate of over 46% • For Sale/Rental • Conferences
*Statistics taken from the 2019 Medical Research Information (MRI) Study, available at: www.cfp.ca/content/advertisers
|3|2020 Advertising Rates & Information
DISPLAY RATES (BLACK & WHITE) DISPLAY COLOUR
Unit size 1x 6x 12x 18x 24x 36x 48x 60x 1 page 1990
1 page 3865 3660 3590 3515 3405 3315 3230 3155 DPS colour 3530
DPS 7350 7090 6815 6675 6470 6300 6135 6000 2/3 page 1740
1/2 page 1330
2/3 page 3405 3285 3160 3115 2980 2915 2840 2780
1/3 page or less 995
1/2 page 2785 2675 2580 2530 2455 2390 2325 2275
1/3 page 2090 2015 1940 1900 1840 1790 1725 1705 FAIR BALANCE COLOUR
1/4 page 1740 1680 1615 1580 1530 1495 1455 1420 995
FAIR BALANCE SPACE (BLACK & WHITE)
Unit size 1x 6x 12x 18x 24x 36x 48x 60x
1 page 2325 2240 2150 2105 2045 1990 1940 1890
2/3 page 2050 1975 1890 1855 1800 1750 1705 1665
1/2 page 1675 1610 1550 1520 1475 1435 1400 1365
1/3 page 1255 1210 1165 1140 1100 1075 1045 1025
1/4 page 1045 1010 970 950 920 900 870 850
FRONT COVER TIP-ON INSERTS
FOR FULL DETAILS
2x earned 4/C full page rate and Earned b&w rate, no inserting charge
printing if required. See specs.
CONTACT
OUTSERTS
FRENCH RATES Polybag items are subject to inserting Peter Craig, Advertising sales
50% of the cost of an English ad charge and postage by weight. 416 817-6031 • pcraig@cfpc.ca
when run together with English ad. Telephone Peter Thomlison at
905 629-0900 ext. 317 for details. Lucy Nini, Ads/Classifieds
SPECIAL POSITIONS
AGENCY COMMISSIONS 905 629-0900 ext. 246
Contracted for 12 months, subject to
15% to recognized agencies. lnini@cfpc.ca
availability.
• 2nd and 3rd covers, 25% extra
CFP reserves the right to refuse
• 4th cover (OBC): 50% extra
any advertisement at its
• Other special positions: 20% extra
sole discretion.
|4|2020 Specs & Closing CLASSIFIEDS
ANNONCES CLASSÉES
CLOSING DATES OTHER SIZES
Issued monthly. The closing date for
Contact Lucy Nini for specs & quote. FAST FACTS | FAITS SAILLANTS
space is the 10th of the month preceding
month of issue; material due date is the
DIGITAL AD FORMAT TITLE | TITRE
15th of the month. If either date falls on CFP uses Adobe InDesign based Canadian Family Physician (CFP)
a weekend or holiday, the next normal PDF workflow. Preferred format Le Médecin de famille canadien (MFC)
business day applies. is PDF-X1a. Please supply DPS
material as two single page TYPE
Peer-reviewed medical journal
SPACE MATERIAL digital files.
ISSUE Revue médicale évaluée par les pairs
CLOSING DATE CLOSING DATE
DIGITAL FILE SUBMISSION FREQUENCY | FRÉQUENCE
January December 10 December 16
Please supply ad materials in 12x/year | 12 fois l’an
February January 17 January 22
March February 10 February 14 PDF-X1a format. Contact
Lucy Nini (lnini@cfpc.ca) CIRCULATION
April March 10 March 16
for further instructions. 33, 500
May April 13 April 16
June May 11 May 14 AUDIENCE | PUBLIC
July June 10 June 15
CLIENT PROOFS
Virtually 100% of family physicians and residents
August July 10 July 15 Please supply digital contract
in family medicine programs in Canada
September August 10 August 13 proof (eg Fuji Pictro, etc.)
that adheres to MAC/SWOP La presque totalité des médecins de famille, des
October September 10 September 15 omnipraticiens et des résidents en médecine
November October 13 October 15 standards. familiale au Canada
December November 10 November 13
INSERTS FORMAT | DIMENSIONS
Supplied inserts: Full pages only. Glossy, perfect-bound, colour throughout,
SPECIFICATIONS
Single leaf, 80 lb stock maximum; 7- ⅞” x 10- ¾”
Print Web offset
multiple page insert, 70 lb stock Publication glacée, reliée sans couture,
Binding Perfect maximum. couleurs, 7- ⅞” x 10- ¾”
Cover: Vision Gloss Text 100lb,
Grade #3 To be supplied folded, untrimmed at NOW ON THE WEB! | MAINTENANT SUR LE WEB!
Stock
Body: Consoweb Gloss Text 38lb, Your print ad includes FREE exposure on our
Grade #5 8-1/8” x 11-1/4”. If printed in U.S.A., website. www.cfp.ca
must be so marked.
Halftone Votre annonce imprimée paraît GRATUITEMENT
133 line screen
specs
Quantity required: 34,000. dans notre site web à www.cfp.ca.
AD, PAGE & TRIM SIZES
COVER TIP-ONS AD DEADLINE |
Full page
type
7” x 9-1/2” (nominal) DATE DE TOMBÉE POUR LES ANNONCES
Quantity required:
10th of the month preceding month of issue
Bleed 8-1/8” x 11” 34,000 for National Advertising
Date published: 10th of month
Size: 7-7/8” (width) x 5-3/8” (height).
16-1/4” x 11” Le 10 du mois précédant le mois de parution
DPS bleed (please supply as two single page digital
files with crop marks and bleeds) Ship insert/cover tip-on Date de publication : Le 10 du mois
DPS trim 16” x 10-3/4” (includes 1/8” for materials prepaid to:
size perfect bind) VISA, MASTERCARD AND AMEX ACCEPTED.
Canadian Family Physician,
CARTES VISA, MASTERCARD ET AMEX ACCEPTÉES
Trim size 7-7/8” wide x 10-3/4” deep c/o Transcontinental
LGM-Coronet, TELEPHONE LUCY NINI AT: |
UNIT SIZE WIDE DEEP 737 Moray Street, TÉLÉPHONEZ À LUCY NINI AU:
Winnipeg MB 905 629-0900, ext. | poste 246 or | au
2/3 page ver 5-1/8" 10-3/4" 800 387-6197, ext. | poste 246
R3J 3S9
1/2 page ver 3-15/16" 10-3/4"
Telephone 204 982-1717 EMAIL | COURRIEL
1/2 page hor 7-7/8" 5-3/8" Fax 204 889-9897. classified@cfpc.ca
1/3 page ver 2-1/2" 10-3/4"
Classified advertising is not commissionable.
1/3 page hor 6-5/8" 3-1/8" CFP reserves the right to refuse any advertisement at
its sole discretion.
1/2 page island 4-1/2” 7”
Aucune commission accordée sur les
1/4 page ver 3-1/4" 4-5/8" annonces classées. Le MFC se réserve le droit de
refuser une annonce à sa seule discrétion.
1/4 page hor 6-5/8" 2-1/4"
|5|2020 Classified Advertising Rates & Information
TWO-COLUMN PAGE LAYOUT
CLASSIFIED ADS • ANNONCES CLASSÉES CLASSIFIED ADS • ANNONCES CLASSÉES
AD RATES
Text only: First 50 words, $2.35 each. Additional
words, $2. Minimum charge, $90. Box number, $10.
1/2 page VERTICAL (Individual CFPC members receive 25% discount.)
1/2 page HORIZONTAL 3-1/4" x 9-3/8"
6-5/8" x 4-5/8" $1 785 Classified Display Ad Rates
$1 785
Full Page 6-5/8 x 9-3/8 $2,890
2/3 Vertical 4-3/8 x 9-3/8 2,365
2/3 Horizontal 6-5/8 x 6-6/8 2,365
1/8 page HORIZONTAL 1/2 Vertical 3-1/4 x 9-3/8 1,785
3-1/4"x 2-1/4”
$515 1/2 Horizontal 6-5/8 x 4-5/8 1,785
1/4 page VERTICAL
3-1/4" x 4-5/8" 1/3 Vertical 2-1/8 x 9-3/8 1,215
1/4 page HORIZONTAL $945 1/3 Horizontal 6-5/8 x 3-1/8 1,215
6-5/8" x 2-1/4" 1/3 Island 4-5/8 x 4-3/8 1,215
$945
1/4 Horizontal 6-5/8 x 2-1/4 945
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1/4 Vertical 3-1/4 x 4-5/8 945
1/6 Vertical 2-1/8 x 4-5/8 645
1/8 Horizontal 3-1/4 x 2-1/4 515
THREE-COLUMN PAGE LAYOUT
Add colour to your display ad!
CLASSIFIED ADS • ANNONCES CLASSÉES CLASSIFIED ADS • ANNONCES CLASSÉES
For full colour add pricing
1/4 Page or less $129
1/6 page 1/3 Page 199
1/3 ISLAND
VERTICAL 1/2 Page 299
4-5/8" x 4-3/8"
2-1/8" x 4-5/8”
$645
$1215 2/3 Page 399
Full page
Full Page 499
6-5/8” x 9-3/8 “
$2890 Pantone (PMS) colours extra charge
Online text ad with your paid print ad—Free!
2/3 page HORIZONTAL Your ad can start running online today! Advertise
2/3 page VERTICAL
1/3 page 6-5/8" x 6-6/8" online in CFP’s Careers/Locums section at:
4-3/8" x 9-3/8 "
VERTICAL $2365 www.cfp.ca and pay online with credit card!
2-1/8" x 9-3/8 "
$2365
$1215 Online only, 1 month—$67.95 including taxes.
Call or email CFP classifieds, or use your credit card
to place your own ad. Just go to www.cfp.ca and click
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on Careers & Locums.
Fast Facts SEND ALL MATERIAL TO
Lucy Nini, Advertising and Classifieds Coordinator,
Canadian Family Physician,
2630 Skymark Avenue, Mississauga ON L4W 5A4
(905) 629-0900 ext. 246 · lnini@cfpc.ca
|6|Tarifs des annonces classées en 2020 et renseignements
MAQUETTE DE PAGE SUR DEUX COLONNES
CLASSIFIED ADS • ANNONCES CLASSÉES CLASSIFIED ADS • ANNONCES CLASSÉES
TARIFS DES ANNONCES
Texte seulement: 2,35$ par mot pour les premiers
50 mots et 2$ le mot additionnel. Frais minimum
1/2 page HORIZONTALE 1/2 page VERTICALE de 90$. Boîte-réponse, 10$. (Les membres du CMFC
6-5/8” x 4-5/8” 3-1/4” x 9-3/8” à titre individuel reçoivent un rabais de 25 %.)
1 785$ 1 785$ Tarifs des annonces classées
Pleine page 6-5/8 x 9-3/8 2,890$
2/3 verticale 4-3/8 x 9-3/8 2,365$
2/3 horizontale 6-5/8 x 6-6/8 2,365$
1/8 page HORIZONTALE
1/2 verticale 3-1/4 x 9-3/8 1,785$
3-1/4” x 2-1/4”
515$ 1/2 horizontale 6-5/8 x 4-5/8 1,785$
1/4 page VERTICALE
3-1/4” x 4-5/8” 1/3 verticale 2-1/8 x 9-3/8 1,215$
1/4 page HORIZONTALE 945$ 1/3 horizontale 6-5/8 x 3-1/8 1,215$
6-5/8” x 2-1/4” 1/3 îlot 4-5/8 x 4-3/8 1,215$
945$ 1/4 horizontale 6-5/8 x 2-1/4 945$
1/4 verticale 3-1/4 x 4-5/8 945$
2 Canadian Family Physician | Le Médecin de famille canadien } Vol 65: JANUARY | JANVIER 2019 Vol 65: JANUARY | JANVIER 2019 | Canadian Family Physician | Le Médecin de famille canadien 3
1/6 verticale 2-1/8 x 4-5/8 645$
1/8 horizontale 3-1/4 x 2-1/4 515$
MAQUETTE DE PAGE SUR TROIS COLONNES Ajoutez de la couleur à votre annonce!
Pour une annonce en couleurs, ajoutez:
CLASSIFIED ADS • ANNONCES CLASSÉES CLASSIFIED ADS • ANNONCES CLASSÉES
1/4 page ou moins 129$
1/3 page 199$
1/2 page 299$
1/6 page 1/3 ÎLOT
VERTICALE 2/3 page 399$
4-5/8” x 4-3/8”
2-1/8” x 4-5/8” 1 page 499$
645$ 1215$
Couleurs Pantone (PMS) frais additionnels
Pleine page
6-5/8” x 9-3/8 “ Texte de l’annonce en ligne gratuit avec le paiement de
2890$ la version imprimée!
Votre annonce paraîtra en ligne dès aujourd’hui!
2/3 page HORIZONTALE Faites paraître une annonce en ligne dans la section
1/3 page
2/3 page VERTICALE VERTICALE 6-5/8” x 6-6/8” des carrières et remplacements du MFC à www.cfp.ca.
4-3/8” x 9-3/8 “ 2-1/8” x 9-3/8 “ 2365$
2365$ 1215$ En ligne seulement : 67,95 $ pour 1 mois
Téléphonez aux annonces classées du MFC, envoyez
un courriel ou utilisez votre carte de crédit pour placer
votre propre annonce. Allez simplement à www.cfp.ca
2 Canadian Family Physician | Le Médecin de famille canadien } Vol 65: JANUARY | JANVIER 2019 Vol 65: JANUARY | JANVIER 2019 | Canadian Family Physician | Le Médecin de famille canadien 3
et cliquez sur Careers and Locums.
FOR TECHNICAL SPECIFICATIONS, DATES AND FURTHER INFORMATION, PLEASE CONTACT
Peter Thomlison, Publisher Lucy Nini, Advertising and Classifieds Coordinator
905 629-0900 ext. 317. 905 629-0900 ext. 246.
pat@cfpc.ca lnini@cfpc.ca
|7|2020 Web Advertising Rates & Information
Web advertising rates are based on the actual number of ad impressions (as measured by Google Fast Facts
ad monitoring software) on www.cfp.ca. This is a full, free, open access journal website. Direct to
consumer ad rules apply to journal site; eTOC, eCFP and CFP Mainpro+® email services are gated, CFP.CA
and PAAB rules apply. cfp.ca is an “open access” site with full
content freely available
LEADERBOARD 728 X 90 IMU $60/M ad impressions
SKYSCRAPER 160 X 600 IMU $60/M ad impressions
Peer reviewed
BIG BOX 300 X 250 IMU $60/M ad impressions Peer-reviewed content, including original
research in family medicine
• GIF and JPEG file format accepted
• Best resolution for web use: 72 dpi
• Animated GIF (up to three turns) is acceptable Hosted by HighWire
• Flash is NOT supported at this time cfp.ca is hosted by HighWire, a division
of Stanford University that hosts over
e-TABLE OF CONTENTS (eTOC) Top banner $1,965
1,000 leading journals, including the BMJ
Delivered to approx 32K Canadian family physicians
and the Annals of Family Medicine
(a gated service – PAAB rules for ads to physicians apply) Lower banner $990
DIGITAL EDITION (eCFP) PubMed and PubMed Central
Announcement of publication of the digital edition of CFP Top banner only $1,965
CFP is indexed and listed on PubMed and
(eCFP), delivered to approx 34K Canadian family physicians
PubMed Central, dynamically linked to all
CFP MAINPRO+® HighWire journals, cross-referenced to
Announcement of new CFP Mainpro+® articles in CFP delivered Top banner only $1,965 most other world journals
to approx 34K Canadian family physicians
Please supply creative at least 2 working days before start of ad run.
2020 Outsert / Polybag Distribution Rates &PeterInformation
Craig, Advertising sales
416 817-6031
CFP can very economically distribute educational and suitable SAMPLE pcraig@cfpc.ca
advertising materials* with the monthly mailing of the journal to all *A sample must be submitted for approval prior to acceptance.
family physicians across Canada. Specific regions, provinces and some
CFP reserves the right to refuse
Pharmaceutical advertising material must be PAAB approved.
other demographics can also be targeted. any advertisement
All materials must at its
meet Canada Post sole discretion.
requirements for
All costs below are net. inclusion with Publications Mail; non-qualifying materials
may be subject to extra charges. All materials are subject to
approval by Canadian Family Physician. We reserve the right to
FULL NATIONAL refuse or withdraw any outsert material at our sole discretion.
33,500 pieces $5,500 plus mailing cost
DISTRIBUTION
SEVERAL Totaling less than
SIZES
$4,440 plus mailing cost Please call for details.
PROVINCES 20,000 pieces
ONE OR MORE less than
$3,470 plus mailing cost QUANTITY REQUIRED
PROVINCES TOTALING 13,500 pieces
34,000 (for full distribution)
ONE OR MORE less than
$1, 800 plus mailing cost
PROVINCES TOTALING 4,000 pieces DEADLINE DATES
Ad close: 10th of month preceding publication
Material: Shipped pre-paid to printer by 26th of month
MAILING COST preceding publication
$4.75 per kg total weight
EXAMPLE SHIP OUTSERT MATERIALS PREPAID TO
One sheet of ordinary, 8.5 X 11 bond paper used in most laser printers Canadian Family Physician,
weighs about 5 grams, so 33,000 sheets would weigh 165 kg. c/o Transcontinental LGM-Coronet
Total mailing charge would be 165 X $4.75 = $783.75 737 Moray Street, Winnipeg MB R3J 3S9
Telephone (204) 982-1717 • Fax (204) 889-9897
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