2020 MEDIA KIT bridalguide.com

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2020 MEDIA KIT bridalguide.com
bridalguide.com

   MEDIA
     KIT
  2020
2020 MEDIA KIT bridalguide.com
editorial mission
    brilliant ideas, expert advice!
Bridal Guide magazine’s editorial pages address all the needs of today’s engaged couples,
from the latest news in fashion and beauty to the hottest honeymoon destinations. Busy
brides, pressed for time while trying to plan the perfect wedding, will find what they need
in our diverse editorial lineup whether it’s looking for that special gown, discovering unique
ideas for their receptions or getting expert advice on how to best plan for the big day.

We understand, too, that not every couple can afford a celebrity-style wedding so we offer
inspirational ideas along with affordable ways to make their wedding fantasies come true.

For more than 30 years, Bridal Guide has been committed to helping brides and grooms
have their dream wedding on a practical budget, plan an unforgettable honeymoon and
prepare for that exciting road ahead of them: married life.

              ❛❛
                                                                                    Editor-in-Chief

                   From the early days of planning right up to the wedding day,
                   readers can depend on us to give them unparalleled advice,
                   ideas, inspiration and support so they can feel confident about
                   their decisions and enjoy planning the party of a lifetime!
                                                                                        ❛❛

                                                                                                      2020 media kit
2020 MEDIA KIT bridalguide.com
unique editorial
Only Bridal Guide has these regular columns and
features on the wide range of topics—from the
wedding and honeymoon itself to lifestyle in
general—that occupy the minds of real brides!

All That Glitters                   Planning Notebook                  All That Glitters   Star Resort                Party Planner              Beauty File
Fine Jewelry Tips and Trends        Expert Advice on a Range
                                    of Planning Topics
Ask David
Celebrity Event Planner, David      Resort Roundup
Tutera, Shares His Best Advice      News on Resorts Around the World

Beauty File                         Runway Report
Get Gorgeous Tips for Hair, Skin,   The Hottest New Dress Trends
Makeup and more
                                    Star Resort
Body File                           A Spotlight on Celebrities’
How to Look and Feel Your Best      Favorite Destinations

Bridal Insider                      Style File: Brides
Wedding News, Trends,               Gowns, Accessories and Chic
and Products                        Details for a Themed Celebration
                                                                       Bridal Insider                    Style File                   Travel Insider
Budget Guru                         Travel Insider
Smart Money-Saving Tips             Travel Experts Share News on
                                    Their Favorite Destinations
Designer Profile
Interviews with Top                 Travel Snapshots
Fashion Designers                   A Pictorial Overview of Top
                                    Honeymoon Hot Spots
Editor’s Tips
Smart Advice from                   Weddings Away
our Travel Editor
                                    Where and How to Get Married
                                    in Worldwide Destinations
Party Planner
Creative Reception and
Bridal Shower Details                                                  Runway Report        Ask David                 Editor’s Tips              Weddings Away

                                                                                                                                          2020 media kit
2020 MEDIA KIT bridalguide.com
editorial calendar
            issue             on sale    space close   material close                               editorial features / marketing opportunities

                                                                        Gowns With Illusion Details, Low Backs and Tasteful Cut-Outs • Gemstone Engagement Rings • Beauty Tricks
                                                                        for Busy Brides • Products for Glowing Skin • Products and Tips for Long, Healthy Hair • Rooftop Bars • Creative
  January | February                                      9/20/19       Concierges • Elopement Packages • Maine • South of France • Cabo San Lucas • Itineraries in the USA, Spain,
                              11/19/19    9/18/19
   Wedding Trends Issue                                                 and Scotland Based on the Works of Famous Authors
                                                                         Marketing Opportunities Smoky Mountain Weddings • Hidden Gems • Best of the West

                                                                        Light-as-Air Gowns With Sea-Inspired Accessories • Unique Engagement Rings for the Unconventional Bride
                                                                        Products to Ensure Stay-All-Day Hair and Makeup • Concealers and Foundations That Mask Skin Imperfections
      March | April                                                     Your Beauty Countdown Calendar • Properties Showcasing Natural Healing Waters • Guide to All Inclusives
       Fashion Issue
                              1/21/20     11/20/19       11/22/19       Hudson Valley, NY • Safari in Zimbabwe • Zihuatenejo • Caribbean: Best Pools • Food Tours Throughout the
                                                                        Hawaiian Islands
 Honeymoon & Destination
 Wedding Guide Supplement                                                Marketing Opportunities Bridal Bests Tabletop Section • Visit Florida • Southeast Charm • Hidden Gems
                                                                         Best of the West

                                                                        Shimmering, Beaded Gowns and Celestial-Inspired Jewelry • Best Bridal Accessories Under $100 • Engagement
                                                                        Rings With Yellow-Gold Bands • Budget-Friendly Makeup Finds • Expert Tips for Hair Mishaps • Hotels Where
       May | June             3/17/20     1/15/20         1/17/20
                                                                        Popular Drinks Were Created • Tips on How to Handle Money Matters Abroad • Jamaica • Bali • Alaska, Iceland
                                                                        and Scandinavia’s Colorful Evening Lights • Mexican Hotels That Boast Ultra-Modern Design, Historic Colonial
      Best-Buys Issue
                                                                        Charm, and Chic, Seaside Décor • All-Inclusive Destinations in the USA
                                                                         Marketing Opportunities Destination Weddings • Fly Drive USA • Hidden Gems • Best of the West

                                                                        Ballet-Inspired Gowns • Bold, Statement-Making Engagement Rings • The Latest on Serums • Highlighting Products
                                                                        for a Luminous Effect • Self-Care Treatments to Enhance Your Inner and Outer Beauty • Hotel Gardens From Flowers
      July | August           5/19/20     3/18/20         3/20/20
                                                                        and Mazes to Fruit Orchards • How to Spa • Hotels That Specialize in Chocolate Tours • Savannah • Madagascar
      Reception Issue                                                   The Bahamas • Spiritual Journeys: Israel, Temples in Bali, Cathedrals in Western Europe, Mayan Ruins in Mexico
                                                                         Marketing Opportunities South Asian Destination Weddings • Dominican Republic • Smoky Mountain
                                                                         Weddings • Love is Love Weddings • Hidden Gems • Best of the West

 September | October
                                                                        Top Looks from the Latest Bridal Shows • Best Accessories From the Runway • Find The Diamond to Suit Your Style
                                                                        A Roundup of Runway Beauty Trends • The Latest Tableware and Registry Trends • Hotels That Were Once
        Style Issue                                                     Factories, Breweries and Mills • Find Your Best Honeymoon Destination • Florida • Bermuda • Destinations Rated
 Honeymoon & Destination      7/21/20     5/20/20         5/22/20       as the “Happiest” Places to Live • Wellness Retreats in Mexico • Tented Resorts Around the World
 Wedding Guide Supplement
                                                                         Marketing Opportunities Bridal Bests Tabletop Section • All-Inclusive Resorts • Jamaica • Southeast Charm
 Your Home Special Section                                               Hidden Gems • Best of the West

                                                                        Sleek, Sculptural Gowns With Modern, Geometric Accessories • Engagement Rings With Solitaire Settings and
                                                                        Round-Cut Diamonds • Makeup for Your Skin Tone • Guide to the Variety of Lash Extensions • New Luxury Hotels
November | December           9/15/20     7/15/20         7/17/20       With Casinos • Destination Wedding Tips • Mexico • Nashville • Alaska • Caribbean Destinations Where Popular
The Ultimate Planning Issue                                             Movies Were Filmed • Private Island Resorts Around the World
                                                                         Marketing Opportunities Mexico • Aruba • St. Lucia • Hidden Gems • Best of the West

                                                                                                                                                        2020 media kit
2020 MEDIA KIT bridalguide.com
the bridal guide reader

           Total Audience
           3,364,000

           Engaged Audience
           645,000

           Readers Per Copy
           36
                                              Fashion
           Median Age                         Dress shopping begins           5 months after engagement
           31                                 Average # of stores                      4
                                              Grooms who will wear formalwear        66%
           Age 18-34
           67%                                Registry
           Women, 18-34                       Will register for wedding gifts 		      83%
           62%                                Average # stores                         3

           Male/Female                        Travel
           12% / 88%                          Planning a destination wedding          54%
                                                Average number of guests              57
           Median HHI                           Average guest stay                    3 nights
           $64,952
                                              Planning a honeymoon                    99%
           HHI $50K+                            Average length of honeymoon           7 nights
           64%                                  Have not yet booked a honeymoon       98%
           HHI $75K+
           40%

           HHI $100K+
           27%

           Median HH Net Worth
           $169,088

Source: GfK MRI Doublebase 2019; Bridal Guide Surveys 2018/2019

                                                                                                          2020 media kit
2020 MEDIA KIT bridalguide.com
digital media /bridalguide.com
From the proposal to the big day, and beyond, BridalGuide.com is there every step of the way.
Brides are treated to a fresh, practical perspective on wedding receptions, fashion and beauty,
honeymoons, registry and more, with original, fun ideas and the best advice straight from our
editors, industry experts and real brides. Factor in the Bridal Guide print magazine and digital
edition, plus an active social media community for the ultimate 360-degree planning experience.

                                                   BridalGuide.com
                                                   Audience: 2.1 million

                                                   Marketing Opportunities
                                                   • Dedicated Custom Content Features and Slideshows
                                                   • Sponsored Galleries: Gowns, Real Weddings, Registry
                                                   • Destination Wedding and Honeymoon Co-Op Programs
                                                   • Gown of the Week
                                                   • Wedding Travel Spotlight
                                                   • Native Ad Spots w/Video
                                                   • Trunk Show and Bridal Event Listings
                                                   • Photo of the Day
                                                   • Reader Surveys                                            Opt-In Database Marketing
                                                   • Contests and Sweepstakes                                  • Promotional Email List: 50,000
                                                   • Lead Generation                                           • Weekly E-Newsletter Subscribers: 30,000
                                                                                                               • Email Campaigns with Retargeting via Display Ads
                                                                                                                 and Social Media
                                                   Social Media Reach Overall: 1.2 million+
                                                   • Facebook: 634,000+
                                                   • Instagram: 284,000+                                       Digital Magazine
                                                   • Pinterest: active followers 254,000+                      Bridal Guide iPad/iPhone/Tablet Edition
                                                     average monthly viewers: 9.8 million+                     —Download @ bridalguide.com/tablet
                                                   • Twitter: 78,000+

                                                   Social Media Marketing Opportunities—Get Connected!
                                                   • Dedicated Posts through Bridal Guide’s channels on
                                                     Facebook, Instagram, Pinterest and Twitter
                                                   • Boosted Facebook and Instagram Campaigns:                            facebook.com/
                                                                                                                                       Connect
                                                                                                                                                   @twitter.com/bridalguidemag
                                                     Reach Consumers Beyond Bridal Guide’s Network                        bridalguide
                                                     Using Behavioral Targeting
                                                   • Instagram Takeovers: Exclusive Promotion Opportunity              pinterest.com/bridalguide         instagram.com/bridalguide
                                                     via Bridal Guide Posts, Stories and Live Video Segments
                                                   • Sponsored Pinterest Boards with Scheduled Repins

                                                                                                                                                     2020 media kit
2020 MEDIA KIT bridalguide.com
digital media /bridalguide.com
Banner Advertising
• Interstitial Units on Homepage and Channel Landing Pages
• Custom Rich Media Units (Pushdown, Expandable, Video)
• Leaderboard: 728x90
• Rectangle: 300x250
• Half-Page: 300x600
• Mobile: 320x50
• Target by Device: Desktop, Mobile and iPad/Tablet
• Geo-targeting Available

Homepage and Channel Takeovers
One single advertiser can own 100% share of voice on all display
ad units on the Homepage or Relevant Channel for a period of
24 hours or one week. Opportunities for sweepstakes and in-book
tie-in, custom content, social media and other branded creative.

E-Mail Marketing
E-Newsletter
• Rectangle: 300x250
• Custom Content Placement
• Delivered weekly to 30,000 opt-in subscribers
• Exclusive sponsorships available

                                                                                    @
Custom Email Blast
Dedicated client message sent to a minimum
of 5,000 brides; deployed upon request,
subject to availability; target nationally, by
state, region or wedding date.

                                                                   Custom packages can be
                                                                   tailored to meet your marketing
                                                                   goals and budget. Contact your
                                                                   sales representative for rates on
                                                                   content sponsorship opportunities,
                                                                   digital advertising, email marketing,
                                                                   sweepstakes, social media and more.

                                                                                   2020 media kit
2020 MEDIA KIT bridalguide.com
print advertising /digital specifications
228 East 45th Street, New York, NY 10017 • 212-838-7733 • 1- 800-472-7744
                                                                                                                                                        Effective January/February 2020

  Trim of magazine: 7-7/8" x 10-1/2"                                                          FONTS
                                                                                              • It is recommended that type be no less than 8 pt. Black type should be 100%K.
  Printing: Web offset 4-color process CMYK                                                      Multi-color type and/or knock-out type should be at least 10 pt. to avoid
  Binding: Perfect                                                                               registration problems. Hairline rules are not acceptable in multi-color or knock-out.
                                                                                              • S upply a copy of all screen and printer fonts used in page layouts and in EPS files
  Advertising Dimensions                                                                        so font problems and re-flow errors can be fixed if required.
                                                                                              • Acceptable fonts: Type 1 and True type fonts
  Ad Size                     Bleed                   Non-Bleed
                                                                                              •P  hotoshop and Illustrator files must have fonts rasterized/converted to outlines.
  Full-page             8-1/8" × 10-3/4"            7-3/8" ×    10"
  2/3 vertical              5" × 10-3/4"            4-5/8" ×    10"                           REQUIRED COLOR PRESS PROOF SPECS
  1/2 horizontal        8-1/8" × 5-3/8"             7-3/8" × 4-7/8"                           •C olor proof MUST be sent with each file. Publisher is not responsible for
  1/2 vertical         4-1/16" × 10-3/4"           3-9/16" ×    10"                             color variation on press if ad is not accompanied by required proof.
  1/3 vertical          2-3/4" × 10-3/4"            2-1/4" ×    10"                           • Color proofs that are certified SWOP format for 4-color work, such as:
  1/3 square                 N/A                    4-5/8" × 4-7/8"                             Epson, Imation™ Matchprint™; Kodak Approval Digital Color Proofing System;
  1/6 vertical               N/A                    2-1/4" × 4-3/4"                             IRIS Pro SWOP, FUJI Color-Art® System CR-T4 SWOP.
  2-page spread            16" × 10-3/4"           15-1/4" ×    10"                           • Proof must be pulled from the supplied digital file.

                                                                                              IMPORTANT NOTE
                                                                                              Publisher reserves the right to trim, reset or resize elements that are not to
  IMPORTANT
                                                                                              required specs. Reproduction quality is at the advertiser’s risk if these publisher’s
  • Make ALL document sizes equal to ad trim.
                                                                                              specifications are not met.
  • Ink density should be no more than 300%.
  • Above dimensions for bleed includes 1/8"extra on all sides.
  • For type safety, keep all live matter AT LEAST 1/4" inside of magazine trim              WHERE TO SEND THE AD MATERIAL
    on ALL sides (including gutter for 2-page spread ads).                                    Send all Digital files to the LSC Communications Ad Portal: portal.lsccom.com/bg
  • DPI: 266-300 DPI on ALL images. Anything supplied less than 266 DPI will                 Maximum file size for uploads is 300 mb. If the file is larger, you will have to split
    compromise quality of images.                                                             the upload.
  • Proof and page file must have crop marks indicating trim.
                                                                                              For Ad Portal questions or problems, contact Sandra Lorrance at
                                                                                              sandra.j.lorrance@lsccom.com or call 815-844-1389 (7:30 am - 4:30 pm M - F).
  PREPARING DIGITAL FILES                                                                     Once posted, please send a low res PDF of ad to: Bill Ziff at bziff@bridalguide.com.
  • Acceptable software: Photoshop, InDesign, Illustrator
  • Platform: Macintosh                                                                       A SWOP standard color proof for each page is required for quality control on press.
  • Do not enlarge or reduce images by more than 20%. A larger percentage                    If a color proof is not supplied, printer will pull one for a cost of $75 per page.
     will cause loss of contrast/resolution in images.                                        Color proofs should be sent overnight to:
  • Eliminate all material from file not being used in final ad before submitting.
                                                                                              LSC Glasgow Division
                                                                                                                              IMPORTANT: Multiple pages MUST come with visual
                                                                                              Att: Ronnie England
  PREPARING SCANS AND IMAGE FILES                                                                                             or key line reference indicating the order the pages
                                                                                              120 Donnelley Drive
  • PDF X1A files are required. It is suggested that native files (original art and fonts)                                   should run. This will ensure that ads run correctly.
                                                                                              Glasgow, KY 42141-1060
    be included for any changes needed for adjustment.
  • Important: All files should be CMYK (NO RGB, LAB or Pantone colors).                      If you need additional information, have questions, or encounter problems,
                                                                                              contact Bill Ziff at bziff@bridalguide.com or call 917-338-5853.

                                                                                                                                                          2020 media kit
2020 MEDIA KIT bridalguide.com 2020 MEDIA KIT bridalguide.com
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