2020 MEDIA KIT & DEADLINES - Stuff.co.nz
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2020 MEDIA KIT & DEADLINES
NZ House & Garden is New Zealand’s most-loved, "NZ House & Garden is the authority on
interiors, homes and gardens. This beloved
highest read home magazine. title has a firm place in New Zealanders’
hearts, delivering a captivating mix of
homes and gardens that are both
inspirational and aspirational. We cross the
style boundaries — from the smallest, most
beautifully crafted spaces to designer
showstoppers, from clever courtyards to
sweeping country gardens. Then there's the
sumptuous food, carefully curated travel and
all the latest homeware trends.”
Naomi Larkin
Editor, NZ House & Garden
To have an informal chat about how we can assist your business, contact:
Elaine Millar NZ House & Garden Advertising Manager E elaine.millar@stuff.co.nz M 027 498 3280
476,000
AVERAGE ISSUE READERSHIP
FREQUENCY
MONTHLY
Core Demographic - affluent homeowners aged 35+
Consumer Action
Female Homeowners ● 57% of readers say that the
way their home looks is very
333,000 69%
OF READERS
351,000 73%
OF READERS
important to them.
● 61% of readers are looking to
do home improvements in the
next 12 months.
Metropolitan City Main HH Shoppers
dwellers + ● 154,000 readers like to keep
244,000
51%
OF READERS
271,000 58%
OF READERS
up to date with new ideas or
improvements to their home.
● 50% of readers love reading new
recipes and trying them out.
Average Age Average HH Income*
53 yrs $138,256 ● 62% of readers are wine drinkers.
Source: Nielsen CMI Q2 19 - Q1 20 March 2020 TV/Online Base All People 10+. * Primary Readers + Do you live in AK,HM,WGN,CHCH, DN
Special Features Calendar 2021
(Note some features subject to change)
JANUARY FEBRUARY MARCH APRIL MAY JUNE
BATHROOMS/LAUNDRIES + WINDOWS & WALLS/ CURTAINS KITCHENS & APPLIANCES + FURNITURE & LIGHTING HEATING & WINTER STYLING FABRICS FOR FURNISHING /
BATHROOM SHOWCASE /BLINDS/WINDOWS/PAINT/ KITCHEN SHOWCASE UPDATE CURTAINS / CUSHIONS
WALLPAPER/WALL PANELS
ON-SALE 21 Dec ON-SALE 18 Jan ON-SALE 22 Feb ON-SALE 22 Mar ON-SALE 17 May
ON-SALE 19 Apr
BOOKING DEADLINE 19 Nov BOOKING DEADLINE 17 Dec BOOKING DEADLINE 21 Jan BOOKING DEADLINE 18 Feb BOOKING DEADLINE 15 Apr
BOOKING DEADLINE 18 Mar
MATERIAL DEADLINE 23 Nov MATERIAL DEADLINE 21 Dec MATERIAL DEADLINE 25 Jan MATERIAL DEADLINE 22 Feb MATERIAL DEADLINE 19 Apr
MATERIAL DEADLINE 22 Mar
INSERT DEADLINE 4 Dec INSERT DEADLINE 1 Jan INSERT DEADLINE 5 Feb INSERT DEADLINE 2 5 Mar INSERT DEADLINE 30 Apr
INSERT DEADLINE 2 Apr
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
FURNITURE ‒ LIVING & DINING FLOORING ‒ BEDDING & BEDROOMS + ENTERTAINING ‒ OUTDOOR ROOMS & GARDEN CHRISTMAS GIFTS / SUMMER
+ FURNITURE SHOWCASE RUGS/CARPET/HARD BEDDING SHOWCASE INDOOR/OUTDOOR DINING DESIGN FUN + GIFT GUIDE
FLOORING/TILES/CONCRETE
ON-SALE 21 Jun ON-SALE 19 Jul ON-SALE 23 Aug ON-SALE 20 Sep ON-SALE 18 Oct ON-SALE 15 Nov
BOOKING DEADLINE 20 May BOOKING DEADLINE 17 Jun BOOKING DEADLINE 22 Jul BOOKING DEADLINE 19 Aug BOOKING DEADLINE 16 Sep BOOKING DEADLINE 14 Oct
MATERIAL DEADLINE 24 May MATERIAL DEADLINE 21 Jun MATERIAL DEADLINE 26 Jul MATERIAL DEADLINE 23 Aug MATERIAL DEADLINE 20 Sep MATERIAL DEADLINE 28 Oct
INSERT DEADLINE 4 Jun INSERT DEADLINE 2 Jul INSERT DEADLINE 6 Aug INSERT DEADLINE 3 Sep INSERT DEADLINE 1 Oct INSERT DEADLINE 29 Oct
Display Advertising Rates
SIZE 1 x* 6x* 12x* Contact
DOUBLE PAGE SPREAD (DPS) $15,555 $14,000 $13,222
DOUBLE PAGE SPREAD HALF (DPS HALF) $11,700 $10,530 $9,945 For advertising enquiries contact your
Stuff account manager
FULL PAGE $8,900 $8,010 $7,565
Or contact:
HALF PAGE $5,100 $4,590 $4,335
Elaine Millar
THIRD PAGE $3,555 $3,200 $3,022 NZ House & Garden Advertising Manager
INSIDE FRONT COVER (DPS) $17,900 E elaine.millar@stuff.co.nz
M 027 498 3280
OUTSIDE BACK COVER $10,250
Advertising material and support to:
SPECIAL POSITIONS +15% magsupport@stuff.co.nz
INSERTS, GATEFOLD AND SAMPLING ● We can provide media insertion cost For specific insert specifications
quotes to target our full print run, please contact: Kristelle Perkins (Ovato)
Magazines can be inserted with client subscribers only or by region.
catalogues, brochures, samples, custom ● Inserts can be bound or loose. E kristelle.perkins@ovato.co.nz
printed inserts and gatefolds. This is a ● Specific quantities change by issue, M 09 928 4221
cost effective solution for advertisers to depending upon events, subscription
get further information about their drives and retail promotions. Inserts supplied to:
brand/product into the hands of our ● A quote will be provided based on insert Ovato, 122 Kerrs Road,
highly engaged audiences. type, page count, weight and quantity – Wiri, Auckland 2104
ask your Stuff sales rep for a quote.
*NOTE: Rates are per issue, exclude gst and are in NZD. SPONSORED CONTENT production charges on request
Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/
Display Advertising Dates 2020
Note: Deadlines subject to change
ON-SALE DATE
INSERT
Note: Subscribers BOOKING MATERIAL
ISSUE CANCELLATION DELIVERY
get copies 4-5 days DEADLINE DEADLINE
DEADLINE
prior to on-sale date
JANUARY 2020 23 DEC 19 14 NOV 19 21 NOV 19 25 NOV 19 6 DEC 19
FEBRUARY 2020 20 JAN 20 28 NOV 19 5 DEC 19 9 DEC 19 3 JAN 19
MARCH 2020 17 FEB 20 8 JAN 20 15 JAN 20 17 JAN 20 31 JAN 20
APRIL 2020 16 MAR 20 6 FEB 20 13 FEB 20 17 FEB 20 28 FEB 20
MAY 2020 20 APR 20 12 MAR 20 19 MAR 20 23 MAR 20 3 APR 20
JUNE 2020 18 MAY 20 7 APR 20 16 APR 20 20 APR 20 1 MAY 10
JULY 2020 22 JUN 20 13 MAY 20 20 MAY 20 22 MAY 20 5 JUN 20
AUGUST 2020 20 JUL 20 11 JUN 20 18 JUN 20 22 JUN 20 3 JUL 20
SEPTEMBER 2020 17 AUG 20 9 JUL 20 16 JUL 20 20 JUL 20 31 JUL 20
OCTOBER 2020 21 SEP 20 13 AUG 20 20 AUG 20 24 AUG 20 4 SEP 20
NOVEMBER 2020 19 OCT 20 10 SEP 20 17 SEP 20 21 SEP 20 2 OCT 20
DECEMBER 2020 23 NOV 20 15 OCT 20 22 OCT 20 26 OCT 20 6 NOV 20
JANUARY 2021 21 DEC 20 12 NOV 20 19 NOV 20 23 NOV 20 4 DEC 20
FEBRUARY 2021 18 JAN 21 10 DEC 20 17 DEC 20 21 DEC 20 1 JAN 21
MARCH 2021 22 FEB 21 14 JAN 21 21 JAN 21 25 JAN 21 5 FEB 21
Technical Specifications - Print
PRINT PROCESS:
AD UNIT IMAGE AREA (HxW) TRIM SIZE (HxW) BLEED SIZE (HxW) Web Offset
DPS** 244mm x 180mm 275mm x 210mm 285mm x 220mm BINDING METHOD:
Supply as two single page pdfs
Perfect Bound
FULL PAGE 244mm x 180mm 275mm x 210mm 285mm x 220mm MATERIAL DELIVERY:
Files may be sent to Stuff Magazines
HALF DPS 119mm x 390mm 135mm x 420mm 145mm x 430mm via FTP transfer, via Quickcut (Pagestore),
dropbox or email pdf to
magsupport@stuff.co.nz
HALF PAGE VERTICAL 244mm x 85mm 257mm x 102mm 285mm x 112mm
NO RGB IMAGES OR SPOT COLOUR
(please only use CMYK)
HALF PAGE HORIZONTAL 119mm x 180mm 135mm x 210mm 145mm x 220mm Details for FTP transfer can be obtained from
the Advertising Coordinator.
ONE THIRD VERTICAL 244mm x 55mm 275mm x 70mm 285mm x 80mm
INSERT DELIVERY:
Inserts should be delivered to Ovato,
ONE THIRD HORIZONTAL 80mm x 180mm 93mm x 210mm 103mm x 220mm 122 Kerrs Road, Wiri, Auckland 2104
Stuff insert docket MUST accompany inserts.
Email: magsupport@stuff.co.nz
SPECIFICATIONS
**Note: All type and important images must be within Only headings and baselines of extra large type can
the image area, ensure the gutter is free from type. If run across gutter and must be arranged to clear the
type is fine or small allow 15mm each side of gutter spine by a maximum of 4mm 6mm on each side. Due
(30mm total). Special care must be taken where any to the variable nature of the binding process, we can
image runs through the spine. DPS crossover (allowance accept no responsibility for any lack of alignment of
for gutter): within first six pages of magazine allow 6mm type or images that cross the gutter.
crossover per page (12mm total), and for run of magazine Technical Specifications subject to change.
ads allow 4mm crossover per page (8mm total).Digital Advertising
E- NEWSLETTERS
NZ House & Garden has a
fortnightly e-newsletter. The NZ HOUSE & GARDEN
first is sent out on the E-NEWSLETTER
NZ House & Garden’s content is showcased magazine’s on-sale date. It is
AVG. MONTHLY SEND
extensively on Stuff, particularly within the Homed written by Editor, Naomi
section.
Stuff is the leading news and entertainment website in
Larkin, with the second
newsletter focusing on Style 33,684
& Entertainment, written by FREQUENCY:
NZ. The digital environment is home to a growing and our Food Editor Julie Le Clerc FORTNIGHTLY
engaged audience: The Life & Style section is the top
AVG. OPEN RATE:
leisure news site in New Zealand, reaching a unique
audience of 871,000 people each month and Homed 37.09%
attracts 517,000*.
ADVERTISING RATES & SPECIFICATIONS
Maximise your print advertising in NZ House & Garden STYLE & ENTERTAINMENT
IMAGE SIZE E-NEWSLETTER
with digital advertising and target our Stuff audience AD UNIT RATE
with increased frequency of message. (WxH)
AVG. MONTHLY SEND
ADVERTISING RATES & SPECIFICATIONS
ADVERTORIAL
File size: 72dpi. Static jpg or gif. 60 words 300 x 300 px $950 33,841
max. Plus, URL link. 2 Available FREQUENCY:
AD SIZE RATE CARD FORTNIGHTLY
AD UNIT
(WxH) CPM
HORIZONTAL BANNER AVG. OPEN RATE:
LEADERBOARD 728 x 90 px $20 File size: between 148kb and 200kb 35.51%
600 x 160 px $700
and image set to 72dpi. Static jpg or gif.
TOP MEDIUM RECTANGLE 300 x 250 px $20 Plus URL link. 1 Available.
IN ARTICLE RECTANGLE 300 x 250 px $20 MREC
File size: between 148kb and 200kb
HALF PAGE 300 x 600 px $30 and image set to 72dpi Static jpg or gif. 300 x 250 px $700
Plus URL link. 2 Available
ADVERTISING TERMS & CONDITIONS Please refer to: advertise.stuff.co.nz/advertising-terms-and-conditions
Source: *Adobe Campaign Stuff Newsletters Statistics 20 July 2020 / Nielsen Online ratings May 2020Directory Advertising Rates*
Note: Deadlines subject to change
DIRECTORY SIZE (WxH) 1x* 3x* 6x* 12x*
DIRECTORY SQUARE 140mm x 124mm $2,525 $2,394 $2,268 $2,142
QUARTER STANDARD 92mm x 124mm $1,680 $1,596 $1,512 $1,428
QUARTER HORIZONTAL 188mm x 59mm $1,680 $1,596 $1,512 $1,428
QUARTER VERTICAL 44mm x 254mm $1,680 $1,596 $1,512 $1,428
3/16 HORIZONTAL 140mm x 59mm $1,250 $1,187 $1,125 $1,062
3/16 VERTICAL 44mm x 188mm $1,250 $1,187 $1,125 $1,062
EIGHTH HORIZONTAL 92mm x 59mm $836 $795 $752 $710
EIGHTH VERTICAL 44mm x 124mm $836 $795 $752 $710
ONE SIXTEENTH 44mm x 59mm $420 $399 $378 $357
MATERIAL SPECIFICATIONS
● Bitmap line art images should be 1200dpi to
● To be supplied as high-resolution PDF
ensure sharpness.
(no less than 300dpi). DIRECTORY
● All finished ads must be accompanied with SQUARE
● No bleed needed - please create to fit 140 X 124mm
a contract colour proof. If no proof is
the selected ad size.
supplied, we do not accept responsibility for
● All fonts need to be embedded. Files
reproduction. The artistic copyright of all
created in Freehand or Adobe Illustrator
advertisements designed by Stuff is the
must have any type converted to
paths/outlines to avoid font issues.
property of Stuff and reproduction in other CONTACT
publications without permission from Stuff
● Picture elements within your ad must be
is not permitted. Maree Cooper
CMYK and a minimum resolution of
300dpi. Magazine Directory
Consultant
M 027 247 7519
*NOTE: Rates are per issue, exclude gst and are in NZD. Cancellation after the booking deadline will result in a cancellation fee of 25% of the
E m.cooper@stuff.co.nz
booking cost. Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/Directory Advertising Dates 2020
Note: Deadlines subject to change
ON-SALE DATE INHOUSE DESIGN SPECIFICATIONS
Note: Subscribers BOOKING MATERIAL
ISSUE CANCELLATION
get copies 4-5 days DEADLINE DEADLINE ● Logos and photos to be supplied as high
prior to on-sale date resolution ( 300dpi) JPEG attachments
and at 100% size. Website images
JANUARY 2020 23 DEC 19 7 NOV 19 14 NOV 19 15 NOV 19
cannot be used
FEBRUARY 2020 20 JAN 20 21 NOV 19 28 NOV 19 29 NOV 19
● Logos should be supplied as vector
MARCH 2020 17 FEB 20 1 JAN 20 8 JAN 20 9 JAN 20 graphics (files with the ending “.ai” or
“.eps”) with all type converted to
APRIL 2020 16 MAR 20 30 JAN 20 6 FEB 20 7 FEB 20 paths/outlines.
MAY 2020 20 APR 20 5 MAR 20 12 MAR 20 13 MAR 20 ● We can accept original photographs in
order to be scanned. Please ensure they
JUNE 2020 18 MAY 20 31 MAR 20 7 APR 20 8 APR 20 are in focus and of good quality.
JULY 2020 22 JUN 20 6 MAY 20 13 MAY 20 14 MAY 20 ● Please supply a detailed design brief
including any layout, font and colour
AUGUST 2020 20 JUL 20 4 JUN 20 11 JUN 20 12 JUN 20 preferences
SEPTEMBER 2020 17 AUG 20 2 JUL 20 9 JUL 20 10 JUL 20
OCTOBER 2020 21 SEP 20 6 AUG 20 13 AUG 20 14 AUG 20
NOVEMBER 2020 19 OCT 20 3 SEP 20 10 SEP 20 11 SEP 20 CONTACT
DECEMBER 2020 23 NOV 20 15 OCT 20 15 OCT 20 22 OCT 20 Maree Cooper
Magazine Directory Consultant
JANUARY 2021 21 DEC 20 5 NOV 20 12 NOV 20 13 NOV 20 M 027 247 7519
E m.cooper@stuff.co.nz
FEBRUARY 2021 18 JAN 21 3 DEC 21 10 DEC 21 11 DEC 21
MARCH 2021 22 FEB 21 7 JAN 21 14 JAN 21 15 JAN 21Get In Touch
Businesses Agencies Australian Customers
Elaine Millar ● Auckland / Wellington Katrina Reinsfield
Advertising Manager David Laterveer National Sales Director-
M 027 498 3280 Account Director - Print Auckland/Australia
E elaine.millar@stuff.co.nz M 027 223 1596 P 021 834 231
E david.laterveer@stuff.co.nz E katrina.reinsfield@stuff.co.nz
Melisa Sinclair
Advertising Consultant
M 027 579 6247
E melisa.sinclair@stuff.co.nz
Address Advertising Material
E magsupport@stuff.co.nz
Stuff - NZ House & Garden
Maree Cooper Level 7, 4 Williamson Ave,
Magazine Directory Consultant Grey Lynn, Auckland 1021
Manager PO Box 6341, Victoria St West
M 027 247 7519 Auckland 1142
E m.cooper@stuff.co.nz
For more information visit
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