2020 PROSPECTUS 21-23 August 2020 Melbourne Showgrounds - National 4x4 Outdoors Show, Fishing ...
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21-23 August 2020
2020 PROSPECTUS Melbourne Showgrounds
4x4show.com.au
SPONSORS SUPPORTER MEDIA PARTNERS
PRESENTED BY
THE MONTHLY MAGAZINE WITH A DAILY HIT OF NEWS.
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
2 0 2 0 P R O S P E C T U S
Over 89.8% of visitors would buy
and / or recommend products
they have seen at the show.
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for 4x4 With a range of products on sale, industry
fishing, boating and outdoor experts, entertainment, competitions and access
to features and activations spread over 20,000
enthusiasts, the National 4x4 Outdoors
square metres; this event is a haven for outdoor
Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their
most effective way to rapidly grow next adventure.
your business, increase sales
and engage your target market.
Are you looking to improve your company’s image,
brand awareness and credibility? Sponsorship is one
of the best ways to shape consumer attitudes
Ask our sales team about sponsorship opportunities available
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
WHO SHOULD EXHIBIT
Companies who have an interest in 95.3% of visitors said
boosting awareness of their products
or services in the 4x4, camping, fishing,
they attend the show to
boating and outdoor industry. look at new products
The show features a vast range of products and services, including:
4X4 Fishing & Boating Outdoors
• 4x4 vehicles • New trailer boats • Personal water craft
• 4x4 aftermarket accessories • Tinnies • Dirt bikes
• 4x4 upgrades • Pontoon boats • Mountain bikes
• Protection equipment • Kayaks • Hunting
• Safety, recovery & emergency gear • Tackle & lures • Diving
• Fully-equipped camper trailers • Rods & fishing accessories • Abseiling
• Tents, swags, and camping gear • Chains & anchors • Rock climbing
• Tools • Wetsuits/clothing • Skydiving
• Cooking & BBQ • Fishing charters • Ballooning
• 4WD tourism destinations • Tourism • Outdoor adventure
• Navigation • Drones and technology • Recreational aviation
• Vehicle performance products • Skiboats • X-Sports equipment and brands
2 0 2 0 P R O S P E C T U S 82.6% of exhibitors were “satisfied” or “very
satisfied” with the event’s ability to improve
brand or product awareness – Melbourne 2019
BENEFITS OF EXHIBITING
70.1% of visitors made a purchase at the show
PRODUCT DEMONSTRATIONS MAKE YOUR BRAND KNOWN
The opportunity to do live demonstrations which will If you have a new or emerging product, you
captivate the attention of visitors and help you showcase can get it in front of key retail brands across
the features, benefits and solutions offered by your products, the exhibition all at once. The expo environment facilitates
services or capabilities. In the disconnected digital age networking with other exhibitors and industry personalities to
getting face-to-face with clients is vital for ongoing growth build mutually beneficial partnerships.
and customer retention. No other marketing method can
deliver the personalised touch, reduced sales cycle and MEET & ENTERTAIN LOYAL CUSTOMERS
impact of an expo. Make appointments with key customers and give them a
firsthand opportunity to discuss new product lines, services
OBTAIN MARKET ‘CUT THROUGH’ or challenges they face and the solutions you can offer. This
Conduct market research and receive market feedback kind of relationship cultivation support customer retention.
instantly to gain industry or public opinion about your
offering and establish if your products or services meet the GENERATE LEADS & BUILD
current consumer demand. A QUALIFIED DATABASE
While not all visitors will be an immediate sale, there is a great
MAINTAIN MARKET SHARE chance they will be looking for solutions in the future (after
Ensure your current or potential customers are aware of your all that’s why they are at the show). Maximise your ROI by
brands, products and services. Stay abreast of the industry’s building a database of new and potential clients, providing
ever changing needs and vertical markets that could be leads for that can be followed up in the weeks and months
potential developing opportunities. following the exhibition. Establish a relationship now and
gain a customer for life.
CREATE LASTING IMPRESSIONS
A well designed stand delivers a customer experience and
draws attendees’ attention. Unlike other mediums that are
often quickly forgotten, events leave an impression with a
prospective customer for months, years and in the best cases,
a lifetime.
An exhibition is a highly effective form of marketing. It is...
2x more powerful than television ads 3x more effective than print media 4x more effective than radio
86.37% of exhibitors believe selling
face-to-face within an exhibition environment
speeds up the sales cycle - Melbourne 2019
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
BENEFITS OF THE NATIONAL
4X4 OUTDOORS SHOW,
FISHING & BOATING EXPO
MARKETING & PR EXPERIENCE
Our industry leading marketing and PR campaigns are valued The National 4x4 Outdoors Show, Fishing & Boating Expo
at over a million dollars, including mainstream media, radio and has been running for nearly 30 years and is delivered by an
television. This ensures the market is aware of our event and in experienced team of event professionals. This ensures a trouble
turn visitors will come in mass. free show for you and the highest levels of show craft available.
We specialize in bringing buyers and sellers together
SALES
As a consumer show the National 4x4 Outdoors Show, Fishing SPECIAL GUESTS
& Boating Expo attracts engaged and qualified buyers with the The National 4x4 Outdoors Show, Fishing & Boating Expo
power to make decisions. They come looking for the best deals, offers visitors the exclusive opportunity to meet a huge range
latest innovations and broadest range of products available. of 4WD, Fishing and Camping personalities. The show has
These buyers and enthusiasts are often those that can’t be previously seen a huge line up of key industry personalities
reached by traditional marketing or business development in including John ‘Roothy’ Rooth (Low Range), Jase Andrews
the field. and Simon Anderson (All 4 Adventure), Graham & Shauno
(4WD Action), Rick O’Brien & Steve “Starlo” Starling (Offroad
ENGAGEMENT Adventure Show), Spida Everitt, (Great Australian Doorstep)
There is a lot going on at the show and the customers want Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul Worsteling,
to experience it all, including your stand. They are highly Paul Burt and more. Each year we work to bring the best line
stimulated by the show and unlike other mediums, they can’t up of talent to bring in crowds of enthusiasts.
just change the channel or turn the page and thanks to the
bazaar like atmosphere they don’t want to. ONE STOP SHOP
Tip: They are there to see you! Give them a reason to stop, ask Convenience is one of the many reasons why consumers prefer
for more information and engage your business. to purchase goods and services from a one-stop-shop 4x4
show. Instead of having to go to multiple businesses, they can
just go to one location for all of their outdoor lifestyle needs.
No other show in Victoria can offer the diverse range of
78.26% of 2019 exhibitors were satisfied products that the National 4x4 Outdoors Show + Fishing &
or very satisfied with the quality of visitors
at the show Boating Expo can.
2 0 2 0 P R O S P E C T U S
EXHIBITOR TESTIMONIALS
The Melbourne 4x4 show is very well organised from set up, sales through to
pack up. Great advertising which results in lots of customers. – JAMIE PADFIELD,
WAREHOUSE OPERATIONS, AUSSIE DISPOSALS
Norweld Australia have been attending the National 4x4 Show in Brisbane since
2015. In the last four years we have noticed a steady increase in the number or
customers attending the show and in turn allowing us to reach more prospective
leads. For many existing customers it’s their annual pilgrimage to the show and
a chance to catch up with us. We have found a format for the show that works
very well for our business and our style of selling. We are able to display our
promotional vehicle fitted with Norweld trays and canopies in a way that allows
customers to check them out without us feeling like pushy salespeople. We can
answer any questions and demonstrate key features in an environment that is
friendly and open. - NORWELD AUSTRALIA
This was our first expo, an exercise in brand awareness, to measure brand
recognition and direct sales for our product. Being so well organised and attended
we had a highly sucessful result. Very helpful organisers, good spirit amongst
all the exhibitors and cashed up visitors means we will be back. Thank you very
much guys. - LATESHA CASSAR, SALES & MARKETING, NATURE’S BOTANICAL NATURAL
REPELLENT
We want to thank you for an outstanding Melbourne 4x4 Show. Consumer
feedback was great around the value they saw in the day and particularly just how
much was on offer - they clearly appreciate the diversity of offerings from the huge
range of Exhibitors. From our sales point of view, we were up significantly on 2019,
so it was successful. - TIM WINGROVE, 24 7 LIFESTYLE
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
HIGHLIGHTS EXPO
Over 92.98% of visitors attend the National 4x4
Outdoors Show, Fishing & Boating Expo to have
a fun day out.
ACTION ARENA CATCH & COOK STAGE
A staple of the National 4x4 Outdoors Show, 2020 will see the return of the popular Catch &
Fishing & Boating Expo in both Brisbane and Cook Stage, hosted by Spida and Sheree Everitt,
Melbourne is the Action Arena. In 2020 we are of the Great Australian Doorstep. Both fun and
returning to the main arena at the Melbourne educational our hosts will keep beginners and
Showgrounds to really up the ante with adrenalin experienced anglers alike entertained all day
pumping entertainment for the whole family. with tips, tricks and sensational stories.
4WD PROVING GROUND OUTBACK STAGE
The 4WD Proving Ground will return in 2020 The Outback Stage features a huge line up of
with a packed schedule of demonstrations to special guests in an entertaining and informative
ensure your next adventure is a success. Learn program of presentations and interviews.
the keys to towing techniques, safe winching Previous guests have included John ‘Roothy’
procedures, and recovery tips that will give you Rooth, Jase Andrews & Simon Anderson, Allan
the confidence to try your hand at 4WDing. Gray, Rick O’Brien & Jamie Hazelden.
Fresh new features
will be announced
in the lead up to
the 2020 show.
2 0 2 0 P R O S P E C T U S
VISITOR TESTIMONIALS
I found the show very educational on new products. I enjoyed seeing a wide range
exhibitors and some really good show specials which saved me a lot of time and
money. – JEFF
I have been going to the show for a few years slowly setting up a new vehicle.
From your shows I would have spent $4000 doing up my vehicle with accessories.
I reckon I have been to the last 4 years and I live 5 hours away. It is a fantastic
show with a great variety for all the family. Well done. - CHRIS
Absolutely ripper show to check out. It’s got just about everything you could
think of, and then some. Heaps of really knowledgeable people around to help
you out with any questions you might have, and a great time to snap up a few
“show specials”. – LACHIE
My partner and I went to the show with the intent of getting expert advice and
purchasing the products and services we need for our Toyota Hilux and our
expectations were not only met, they were exceeded. We spoke to professionals
that were friendly and knowledgeable and took the time with us to find solutions
for our 4WD. We never expected to spend $7000 but after spending 7 hours at the
show going from booth to booth we know we made the right decisions. The show
was awesome. We told all of our friends too. Thanks for a great day. - MARK
Well done Melbourne 4x4 Expo. It was a great experience, so much to see and do
for the entire family. A very Happy and Pleasant atmosphere. Thankyou for making
our first experience a Grand one, we will be back next year. - JULIE
QUICK VISITOR PRODUCTS VISITORS
FACTS DEMOGRAPHICS ARE MOST INTERESTED
IN SEEING AT THE
89.8% 40,640 SHOW
of visitor respondents agree that visitors, an increase of over 15%
“The National 4x4 Outdoors Show,
Fishing & Boating Expo is the best
and the strongest attendance on
record 86.68% 83.03%
outdoor recreational show for 4x4, 4x4 Aftermarket Camping
camping and fishing enthusiasts in 42.4% Products Accessories
Melbourne” new attendees
95.3% 72.9%
of visitors attend to see new
products
of visitors were male
59.46% 54.45%
92.3% 25 – 30 Camper Trailers Tents, swags,
year-olds were was the most & Caravans canvas
of visitors were satisfied with the
dominant age group
range of new products
77.4% 83%
attended to buy goods on sale
are either married or in a
relationship
38% 35.06%
Hiking clothing & Destinations (for
81.1% $110K apparel driving holidays
of visitors were satisifed with the average household income and tourism etc.)
selection of goods on sale
Spend an average of at the show
80.7%
of visitors were satisfied with their $1952 26.22% 19.15%
overall show experience (increase of 32% on last year)
Fishing gear Boats
89.8% $6,287
of visitors were likely to average annual hobby spend of
recommend or buy a product they
14.85% 13.26%
saw at the show
Motorbikes & New Cars
ATVs
2 0 2 0 P R O S P E C T U S
SHOW PROMOTION
TV: 10 Bold – 3 weekends / 30 x 15 sec
7 Mate – 3 weekends / 18 x 15 sec
Prime 7 (Ballarat, Bendigo, Gippsland, Shepparton) – 4 weeks / 286 x 15 sec
7 Mate (Ballarat, Bendigo, Gippsland, Shepparton) – 4 weeks / 80 x 15 sec
Radio: Nova – 2 weeks / BD / Sponsorships / 64 x 30 sec; 20 x 12 sec; 50 x 7 sec
Smooth – 2 weeks / Breakfast news & Drive traffic s’ships / BD / 57 x 30 sec; 20 x 12 sec; 20 x 10 sec
Gold – 2 weeks / Drive & Weekend sponsorships / 4 x 30 sec; 50 x 10 sec; 110 x 5 sec
Fox – 1 week / BD & Weekend / 44 x 30 sec; 20 x 12 sec; 30 x 10 sec
3AW – 1 week / Breakfast / 15 x 30 sec
ATN (metro) – 2 week (8 stations – 175 impressions)
Press: Nil
Outdoor: Nil
Transit: Nil
Magazine: 4WD Action – 2 issues, 2 x video DVD editorial; 4x4 Australia – 3 issues; On The Road – Double page spread
on 1 issue; CAMPER – 1 issue; Fishing World – 2 issues; Fishing Monthly – 2 issues; Freshwater Fishing – 2
issues; Pat Callinan’s 4x4 Adventures x 1 issue; Outdoor Australia - 1 issue + editorial
Online: Google Display Network / Adwords / Youtube – 1 month campaign; Fishing World – 3 month campaign;
AFN – 2 month campaign; Marine Business – 3 months; Unsealed 4x4 - 3 month campaign;
RV Daily - 3 month campaign; On the Road - 1 month campaign
eDM: 6 x monthly show newsletters
Website: optimised show website
Social Media: Facebook – 1,163 new “Followers” generated during the promotional period (6 weeks prior and during the
Show). Posts reached approximately 550K users compared to 436K users in 2018.
Influencers - The adoption of social media influencers, at no cost, proved successful with 951 tickets sold with
the most successful arrangement being with Matt Baker, resulting in 270 tickets alone. Influencers along with
promotion with groups will be amplified for 2020.
SMS - The introduction of a sms campaign to re-engage previous attendees and those who attended on
Fri and Sat (referral) also drew in success with 669 additional tickets sold.
4WD Action – 8 posts over the t2 month campaign (including video testimonial, posts and ticket giveaways);
Camper – newsletter content clip; Outdoor Australia - newsletter content clip; Fishing World - 3 newsletters;
AFN Fishing Outdoors - 5 month web banner; Bauer Media - 100,000 impressions from May to Aug;
On the Road Publishing - social media exposure & editorials
Direct Mail: see eDM
Telemarketing: Nil
Other: PR – 4 month mainstream media campaign valued at $1,141,131, reaching a minimum total potential cumulative
audience/circulation in excess of 42,000,000.RATE SHEET 2020
4x4 & Outdoor
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor) Boulevard Paviliont (Indoor)
Indoor Shell Scheme Stands Space Only Stands include the raw Space Only Stands include the Space Only Stands include the Space Only Stands include the
include the following; Exhibition floor space. raw floor space. (No Pegging) raw floor space. (No pegging) raw floor space.
floor space, Black Corinthian Extras: Carpet- $12 per m2
walls, carpet, 2 x spotlights per Walls: $42 per m (2.4m high),
9sqm, 4amp phase power outlet Lights: $90 each
and stand fascia with company
name.
Stand Size Price / m² Stand Size Price / m² Stand Size Price / m² Stand Size Price / m² Stand Size Price / m²
0 - 10m² $226 1 - 29m² $151 1 - 29m² $103 50 - 100m² $58 50 - 100m² $79
11 - 20m² $222 30 - 59m² $132 30 - 59m² $94 101 - 200m² $52 101 - 200+m² $79
21 - 30 m² $204 60 - 99m² $119 60 - 99m² $84 200m² plus $46
31m² plus $186 100 - 399m² $102 100 - 399m² $72
200 - 399m² $95 200 - 399m² $64
Note: All prices exclude GST
Fishing Tackle, Boats & Marine Products
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands include the Space Only Stands include the raw floor Space Only Stands include the raw floor Space Only Stands include the raw floor
following; Exhibition floor space, Black space. space. (No Pegging) space. (No pegging)
Corinthian walls, carpet, 2 x spotlights per Extras:
9sqm, 4amp phase power outlet and stand Carpet: $12m2
fascia with company name. Walls: $42 per m (2.4m HIGH)
Lights: $90 each
Stand Size Price / m² Stand Size Price / m² Stand Size Price / m² Stand Size Price / m²
0 - 20m² $80 0 - 50m² $94 0 - 50m² $87 50 - 100m² $54
21 - 36m² $164 51 - 140m² $87 51 - 140m² $75 101 - 200m² $48
37m² plus $153 141 - 200m² $80 141 - 200m² $70 200m² plus $43
201m² plus $76 201m² plus $65
Note: All prices exclude GST
MARKETING
Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website)
> Contact Details > Contact Details > Contact Details
> Company Logo > Company Logo > Company Logo
> Link to Social Media platforms > L ink to Social Media platforms > Link to Social Media platforms
(Facebook & Twitter) (Facebook & Twitter) (Facebook & Twitter)
> 100 word company biography > 2 00 word company biography > 500 word company biography
> 5 document uploads > 1 0 document uploads > 15 document uploads
> 5 product listings online and > 1 0 product listings online and > 15 product listings online and
in Bargain Hunter’s Guide in Bargain Hunter’s Guide in Bargain Hunter’s Guide
(photo & description) (photo & description) (photo & description)
In print Exhibitor Directory (Show Guide) In print Exhibitor Directory (Show Guide) > Banner ad in profile
> Contact Details > C ontact Details In print Exhibitor Directory (Show Guide)
> Company Logo > C ompany Logo > Contact Details
> 10 word company biography > 2 5 word company biography > Company Logo
> Quarter-page advertisement > H alf-page advertisement > 50 word company biography
Additional Inclusions Additional Inclusions > Full-page advertisement
> Rotating banner advert on website > R otating banner advert on website Additional Inclusions
Social Media > Rotating banner advert on website
> Twitter post Social Media
> Instagram post > Twitter post
> Instagram post
> Facebook post
Rate $325 + GST Rate $625 + GST Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $175 +GST: It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have Public Liability Insurance
coverage for at least $20M for the duration of the show. Refer to Clause 27 in the terms and conditions, available on request.
COMPULSORY ADMINISTRATION AND SUNDRY FEE: This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. This amount is calculated as 5% of
the total stand costs, before GST capped at $500.
CONTACT US EXHIBITOR SALES
Adam Gifford Sales Manager Ben Morrison Sales Executive Alana Smith Sales Executive
AND BOOK YOUR 03 9321 6756 03 9321 6753 03 9321 6750
STAND TODAY agifford@etf.com.au bmorrison@etf.com.au asmith@etf.com.auFRIDAY 21 TO SUNDAY 23 AUGUST 2020
MELBOURNE SHOWGROUNDS 4x4show.com.au
Products and services advertised in this sales prospectus are provided by, and sold by, Exhibitors participating in the National 4x4 Outdoors Show, Fishing & Boating Brisbane 2019. ETF does not
review or control, and is not responsible in anyway for, listings provided by Exhibitor’s or purchases made from or orders placed with Exhibitors. Products and Services advertised by Exhibitors in
this sales prospectus may vary from time to time. Before making a purchase from an Exhibitor, you should carefully review that Exhibitor’s terms and conditions applying to a potential transaction
on their shop front and product details page. Subject to law, and other than in relation to any liability which under law cannot be excluded, ETF is not liable for any costs, damages or other loss in
connection with the advertising or purchase of Products or services from an Exhibitor.You can also read
