2021-2022 SPONSORSHIP OPPORTUNITIES - www.southeasttourism.org - For more information about sponsorship opportunities, please contact: Veronica ...
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w w w. s o u t h e a s t t o u r i s m . o r g
2021-2022 SPONSORSHIP
OPPORTUNITIES
For more information about sponsorship opportunities, please contact:
Veronica Frazier ● 770-670-1597 ● Veronica@SoutheastTourism.com
WHAT IS STS? OUR MISSION Dedicated to improving the economic vitality of the Southeast by uniting all segments of the Travel and Tourism Industry; promoting tourism within our member states, fostering cooperation, sharing resources and providing continuing education. OUR VISION Established in 1983 To create, maintain and promote a cohesive membership organization responsive to the development of travel and tourism professionals and organizations within the southeast United States of America.
WHAT IS STS?
OUR PILLARS
EDUCATION RECOGNITION
STS hosts annual events to provide educational There are multiple opportunities to showcase
opportunities for travel and tourism professionals. industry leaders via our award programs.
These events consist of the annual STS The STS Top 20 Festivals and Events Award
Connections Conference, workshops, webinars program is awarded quarterly whereas the STS
and STS Marketing College®, a program designed Shining Example Award Ceremony, recognizing
for seasoned and new industry professionals that the best and brightest in travel and tourism, takes
provides certification as a Travel Marketing place during STS Connections.
Professional (TMP).
NETWORKING ADVOCACY
Noted by our members as one of the top reasons to Tourism community leaders have a powerful voice
join STS, our event programs are a time to share with elected officials at all levels of government.
ideas and catch up on the latest industry news with STS’s advocacy program works to amplify the
your travel and tourism peers. STS also provides a voice of tourism by developing platforms and
variety of social media channels for members to events to allow tourism leaders to share their
share ideas throughout the year. success stories and challenges.
The annual STS Congressional Summit on Travel
& Tourism in Washington D.C., the Federal
Tourism Directory, and Tourism Works! are
resources provided to our members.WHY SPONSOR STS?
When you partner with Southeast Tourism Society, you are joining a network of travel and tourism leaders
who have valued relationships and the sincerity of southern hospitality for over 35 years.
STS sponsorship shows your commitment to the tourism industry and delivers benefits reaching your target
audience in the areas of the country where you do business. Let’s discuss today how STS can become
part of your business strategy!
SPONSORSHIP
Southeast Tourism Society offers unique opportunities to showcase your support of the travel and tourism
industry. Whether it’s during a specific STS event or throughout the year, we will work with you in selecting
and customizing a way to:
• Provide support to the travel and tourism community
• Make direct connections with decision makers and influencers
• Share your company’s message with your industry peers
“
STS is a must if you seek
growth in this industry.
Being a member has
afforded me opportunities
to grow my knowledge of
the industry and continue
to build relationships with
fellow DMO
representatives, and to
also work with some of the
industry’s most
knowledgeable market
research experts.
SONJA BURRIS
SVP of Marketing &
Communications, TMP,
Rock Hill/York County CVB in
South CarolinaSTS SPONSORSHIPS 2021-2022 6HHVSRQVRUEHQHILWOHYHOVRQSDJHVDQG TOP 20 EVENTS The best events across the Southeast compete to receive the prestigious Top 20 Events designation. Through a nomination process, Southeast Tourism Society chooses the Top 20 events in the Southeast for each month of the year and publishes this list of winners quarterly. Nominations are open to members and non-members. Events must take place within the 12 STS Member States of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. • Annual Top 20 Events Sponsor - $4,000 (Listed on all email correspondence, list of all applicants and contact information, company name and logo on the award certificate) SUMMER OR FALL BOARD MEETING & DINNER • Coffee Break - $1,000 • Evening Reception - $3,000 • Transportation - $1,000 • Dinner - $7,000 (Presentation to STS board, listed on signage and promotional material throughout event) GROUP SALES SYMPOSIUM Join us in Georgia for this Group Sales Symposium in November. This event is applicable to any DMO, no matter the state they reside in. Attendees receive key insights for sales and best practices when promoting their destination. • Breakouts - $1,000 • Receptions - $1,000 • Meals - $2,500 (Welcome remarks to the group, listed on signage and promotional material pre/post and throughout the event)
STS SPONSORSHIPS 2021-2022 2022 DOMESTIC SHOWCASE Domestic Showcase is the premier marketplace event in the south where more than 500 tourism professionals gather for 3 days of face-to-face meetings to promote travel to and within the 14 Southern regions. The 2021 showcase will be managed by Southeast Tourism Society and hosted by the Alabama State Tourism office in full partnership and cooperation by the Huntsville CVB. Historically this event has been the most exclusive opportunity for southern suppliers to meet one-on-one with North American travel buyers. Appointment Book Ads Includes one full-page (8.5” x 5.5”) color ad in the Showcase program book • Back Cover Ad - $2,500 • Inside Cover Ad - $2,000 • Inside Tab Ad - $1,500 • Inside Color Ad - $1,000 Greenway Sponsorship Opportunities • Attendee Bag Gifts - $500 + cost of gifts • At-a-Glance Schedule - $1,000 • Room Drop - $1,000 + cost of gifts/delivery • Appointment Clock Display - $1,000 • Coffee and Tea Station - $3,000 (exclusive for all 4 sessions $7,000) Seaside Sponsorship Opportunities • Education Sessions - $2,500 • Delegate Name Badges - $4,000 • Buyer and Journalist Marketplace Binder - $5,000 • Registration Bags - $5,000 • Exhibit Hall Wi-Fi - $5,000 • Attendee Umbrellas - $5,000 • Journalist Shipping Station - $5,000 • Marketplace Activation Station - $5,000
STS SPONSORSHIPS 2021-2022
Riverwalk Sponsorship Opportunities
• Exclusive Refreshment Station - $10,000
• Exclusive Coffee and Tea Station - $10,000
• Network Breakfast - $20,000
• Educational Session Speaker - $15,000
Mountain Top Sponsorship Opportunities
• Lunch - $25,000
• Evening Events - TBD
Benefit Levels for Domestic Showcase
• Greenway - $1,000-$4,999
• Recognition as a sponsor on STS Domestic Showcase website and printed and electronic
promotional material, signage, and agenda
• Inclusion of one-sheet collateral material, brochure or flyer distributed in the attendee bags
• Sponsor logo recognition on app
• Electronic list of attendees
• Seaside - $5,000-$9,999
• 1 registration
• Full page color ad in official program & appointment book
• Recognition as a sponsor on STS Domestic Showcase website and printed and electronic
promotional material, signage, and agenda
• Sponsor logo recognition on app
• Electronic list of attendeesSTS SPONSORSHIPS 2021-2022
Benefit Levels for Domestic Showcase (continued)
• Riverwalk - $10,000-$24,999
• 1 supplier booth with 2 delegates
• Recognition as a sponsor on STS Domestic Showcase website and printed and electronic
promotional material, signage, and agenda
• Include brochure and promotional item in tote bag
• 1 pre OR 1 post e-blast
• Opportunity to present during function
• Sponsor logo recognition on app
• Electronic list of attendees
• Mountain Top - $25,000+
• 1 supplier booth with 2 delegates
• Recognition as a sponsor on STS Domestic Showcase website and printed and electronic
promotional material, signage, and agenda
• Include brochure and promotional item in tote bag
• 1 pre OR 1 post e-blast
• Opportunity to present during function
• Sponsor logo recognition on app
• Electronic list of attendees
• Customized benefits based on sponsorshipSTS SPONSORSHIPS 2021-2022 CONGRESSIONAL SUMMIT ON TRAVEL & TOURISM The STS Congressional Summit on Travel & Tourism is advocacy in action. More Voices = More Impact. STS members come together in Washington D.C. and, as a state, meet with their elected officials to discuss legislation that could positively or negatively impact their destinations and visitors. • Presenting Sponsor - $5,000 (Welcome remarks at reception and/or briefing, listed as Presenting Sponsor on signage and promotional material throughout event, complimentary registration) • Capitol Hill Reception - $1,000 each (3) or $3,000 (1) (Recognition at reception, listed as Supporting Sponsor on signage and promotional material throughout event, complimentary registration) • Wednesday Morning Breakfast- $2,500 (Welcome remarks at briefing, listed as Supporting Sponsor on signage and promotional material throughout event, complimentary registration)
STS SPONSORSHIPS 2021-2022 MARKETING COLLEGE® For the last 28 years STS Marketing College® has provided this unique continuing education program for the travel and tourism industry. Since its inception in 1992, Southeast Tourism Society Marketing College® has hosted tourism professionals, for one week, each year, at the University of North Georgia. Students participate in a curriculum designed to teach marketing techniques from all facets of the tourism industry. Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections. Presenting Sponsor • Presenting Sponsor - $25,000 Meals/Entertainment • Refreshment Breaks All Week (8 Breaks) - $4,000 each, $25,000 for all • Smith House Family Style Dinner (4) - $3,000 • Pizza Night at the Dorms - $2,000* • Morning Coffee at the Dorms - $1,500* *$3,000 for Dorm Bundle • Wednesday Evening Picnic (3) - $3,000* • Wednesday Evening Beverage - $3,000* • Wednesday Evening Entertainment/Live Band - $1,500* *$10,000 for Wednesday Evening Bundle Attendee Gifts • Professor Housing (4) - $10,000 • Student Notebooks (6) - $5,000 • Attendee Lanyards/Name Badges • Tote Bags - $3,000 • Marketing College Notepads - $1,000 • Themed Prizes
STS SPONSORSHIPS 2021-2022
Programming
• Orientation Speaker - $3,000
• Marketing College App - $3,000
• Coach Transportation (Sunday) (2) - $2,500*
• Coach Transportation (Wednesday) (2) - $2,500*
*$8,500 for Coach Bundle
• Flash Drives – Marketing College to Go! - $1,000
Benefit Levels for Marketing College®
• Mountain Top - $16,000-$30,000
• 4 registrations
• Reserved table at sponsored events
• Recognition as a sponsor on Marketing College website and printed and electronic promotional
material, signage, and agenda
• Include brochure and promotional item in tote bag
• Logo recognition on app
• 1 pre AND 1 post e-blast
• Opportunity to introduce general session speaker
• Provide welcome for group during event
• Inclusion in thank you video
• Riverwalk - $7,000-$15,000
• 2 registrations
• Reserved table at sponsored event
• Recognition as a sponsor on Marketing College website and printed and electronic promotional
material, signage, and agenda
• Include brochure and promotional item in tote bag
• Logo recognition on app
• 1 pre OR 1 post e-blast
• Opportunity to introduce orientation speaker
• Inclusion in thank you videoSTS SPONSORSHIPS 2021-2022
Benefit Levels for Marketing College® (continued)
• Bluegrass - $4,000-$6,500
• 2 registration
• Recognition as a sponsor on Marketing College website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you video
• Seaside - $2,500-$3,500
• 1 registration
• Recognition as a sponsor on Marketing College website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you video
• Greenway - $500-$2,000
• Recognition as a sponsor on Marketing College website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you videoSTS SPONSORSHIPS 2021-2022 CONNECTIONS One Meeting. Fourteen Regions. Infinite Ideas. Connections is Southeast Tourism Society’s annual conference. Each year travel and tourism experts, visionaries and curators come together to share their best- kept secrets. Join us in Arkansas, The Natural State, to learn, network, and celebrate at this Can't-Miss-Event complete with: Travel and Tourism Educational Sessions, Industry Trade Show, Southeast Travel & Tourism Research, STS Marketing College™ Graduation, STS Shining Example Awards Ceremony and more. Presenting Sponsor • Presenting Sponsor - $20,000 Connections Board of Directors Meeting • Coffee Break - $1,000 • Evening Reception - $3,000 • Transportation - $1,000 • Dinner - $7,000 Opening Evening • Dinner Reception - $5,000 • Dinner Transportation - $2,000 • Dinner Band - $3,000 • Opening Evening Conference Dinner - $15,000 (VIP table for 10, promotional material at table) Meals • Monday STS Marketing College Graduation and Luncheon - $10,000 (VIP table for 10, promotional material at table) • Wednesday Luncheon - $10,000 (VIP table for 10, promotional material at table) • Continental Breakfast (Tuesday) - $5,000 • Full Buffet Breakfast (Wednesday) - $7,000 Networking • Promoted Pre-Conference Activities • First Time Attendee Pre-Lunch Mixer (Invite to Current & New) – $2,000 • Monday Networking & Tradeshow Dessert - $5,000 • Networking Refreshment Breaks - 2 for $8,000, $4,500 each
STS SPONSORSHIPS 2021-2022
Programming
• Conference Keynote Address - $15,000
• General Session- 2 opportunities - 2 for $12,000, $6,500 each
• Tuesday PM General Session with Cocktail - $6,500
• 6 Breakout Sessions - $2,500
Shining Example Awards
• Bundle - $17,500
• Shining Example Cocktail Reception - $5,000
• Shining Example Dinner - $15,000
(VIP table for 10, promotional material at table)
Attendee Gifts
• Attendee Lanyards/Badges - $4,000
• Tote Bags - $4,000
• Attendee Event App - $2,500
• Attendee Turndown Service (2 Opportunities) - $750
(MISC. OPPORTUNITIES BASED ON THEME- TBD)
Benefit Levels for Connections
• Mountain Top - $16,000-$30,000
• 4 registrations
• 2 booths
• Recognition as a sponsor on STS Connections website and printed and electronic promotional
material, signage and agenda
• Include brochure and promotional item in tote bag
• Logo recognition on app
• 1 pre AND 1 post e-blast
• Opportunity to introduce general session speaker
• Provide welcome for group during event
• Inclusion in thank you videoSTS SPONSORSHIPS 2021-2022
Benefit Levels for Connections (continued)
• Riverwalk - $8,000-$15,000
• 2 registrations
• 1 booth
• Recognition as a sponsor on STS Connections website and printed and electronic promotional
material, signage, and agenda
• Include brochure and promotional item in tote bag
• Logo recognition on app
• 1 pre OR 1 post e-blast
• Opportunity to introduce workshop presenters
• Inclusion in thank you video
• Seaside - $4,000-$7,500
• 1 registration
• 1 booth
• Recognition as a sponsor on STS Connections website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you video
• Bluegrass - $2,500-$3,500
• 1 registration
• Recognition as a sponsor on STS Connections website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you video
• Greenway - $500-$2,000
• Recognition as a sponsor on STS Connections website and printed and electronic promotional
material, signage, and agenda
• Sponsor name recognition on app
• Inclusion in thank you videoSTS SPONSORSHIPS 2021-2022 TOURISM WORKS!-2022 A publication of Southeast Tourism Society that is published every other year and distributed to members of Congress. Tourism Works! is a compilation of community-level success stories for travel and tourism to gain inspiration from their peers and for members of Congress to see the positive impact tourism has on their communities. Quantity Printed in 2018: 750 • Presenting Sponsor - $5,000 (Listed on back cover listed as Presenting Sponsor on signage and promotional material throughout event, complimentary registration) • Full Page Ad - $1,250 (Listed as Supporting Sponsor on signage and promotional material throughout event, complimentary registration) • Half Page Ad - $750 (Listed as Supporting Sponsor on signage and promotional material throughout event, complimentary registration) FEDERAL DIRECTORY-2021-2023 A publication of Southeast Tourism Society that is published every other year and distributed to members of Congress. The Federal Tourism Directory is a direct result of our long-standing partnerships and collaborations with ten (10) Federal agencies that have dedicated travel and tourism programs. The directory is an informative tool providing an overview of each agency’s tourism programs and a listing of key staff contacts. Quantity Printed in 2019: 750 • Presenting Sponsor (Inside Cover) - $5,000 (Announced at reception, listed on back cover, listed as Presenting Sponsor on signage and promotional material throughout event, complimentary registration) • Directory Sponsor - $1,250 (Listed as Directory Sponsor on signage and promotional material throughout event) • Supporting Sponsor - $750 (Listed as Supporting Sponsor on signage and promotional material throughout event)
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When you partner with Southeast Tourism Society you are joining a network of travel and tourism leaders
who value relationships and the sincerity of southern hospitality. STS partners embrace our philosophy, the
betterment of our industry, and thus find a loyalty that is unsurpassed.
STS sponsorship not only shows your commitment to the tourism industry, but also delivers benefits
reaching your target audience in the areas of the country where you do business.
Let’s discuss today how STS can become a crucial part of your marketing strategy!
For more information about sponsorship opportunities, please contact:
Veronica Frazier ● 770-670-1597 ● Veronica@SoutheastTourism.com
“
If you really are serious about making a career of the
tourism or hospitality business, join this association.
It’s really professional friendship-making. You will
meet folks that you will forever be able to pick up the
phone and get answers. It’s a lot of fun, too.
TROY BEAM
Executive Director, Shepherdsville-Bullitt County Tourism
Commission in Kentucky “Jim Beam Country”
555 Sun Valley Drive Suite E-5, Roswell, GA
(770) 542-1523
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