LinkedIn Content Creation & Management - SERVICE SUMMARY - SHEWEBMEDIA.COM - She Web ...
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LinkedIn
Content Creation &
Management
SERVICE SUMMARY
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Introduction
LinkedIn is a business-oriented social networking site We are a compact and bright team of marketing professionals
that is primarily used for professional networking. emphasising social media marketing campaigns. For the past
LinkedIn is used on monthly visits by over 47.6 million years, we’ve helped startups, brick and mortar stores, and big
globally. corporations realize the potential of Facebook marketing to grow
a customer base, retain those customers, and bring new ones
Over the years, with nearly 740 million users, it has on board.
grown to be one of the largest platforms for
professionals to build strong networks, find investors,
hire new talents, or even get hired. No matter what your goal is, if
used strategically, LinkedIn can
But many people still underestimate its potential on a help you achieve it and boost
professional level and use it just as another social your professional growth to a
networking site. Sure, you can use it to socialize with great extent. Sign up today to get
people and build connections. However, there's a lot started.
more than just that. This platform can help you take
your career to the next level if used well.
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Purpose
Managing Social Media profiles is very time-consuming. We keep our team's skills (for each social media platform) up to
When done with local resources or employees, it gets date, ensuring our services are as effective as possible for the long
very distracting and expensive for a business to do it term.
themselves.
Also, considering the wide range of different popular Some measures of effectiveness could include:
social media platforms, it is a challenge for most
businesses to maintain marketing expertise in all these Audience and reach growth
areas unless it's your specific area of expertise. Quality engagement
Traffic to your website
To achieve the objective effectively our services and
processes are mapped to ensure By maintaining a team that ONLY does social media, professionals
who live it and breathe it, we ensure that our clients' work has the
We understand and represent each of our client’s brand
maximum potential to meet their goals.
We produce content (in image and language) that is
of an exceptional quality that meets and surpasses the
standards of our clients
Our offerings are priced at a rate that provides the best
service to small business
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Benefits
INCREASE YOUR SALES INCREASE YOUR STORE AND WEB TRAFFIC
People are more likely to buy from the businesses Get more people to come in to your store
they love and trust. or go to your website to learn about
everything you have to offer.
IMPROVE YOUR GOOGLE RANKING GROW YOUR FAN BASE
Social media can improve your SEO so you Social media can grow your company fan
come up first on Google searches. base from tens to thousands.
IMPROVE YOUR BRANDING GAIN MORE LEADS
Get your business name and message out You can direct your fans to ring you or come
in front of your ideal clients. Any business being it small and see you and buy from you.
or big, can effectively use
the social media for
promoting their brand.
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Packages We offer three layers of Facebook Content Creation
and Management, catering to all budgets and output
needs.
Let SHE Web Media look after your small business
Instagram page for a fraction of the cost of hiring
Essentials - A low-risk solution perfect for small
staff and training.
businesses and start-ups
Standard - Modern, cutting edge social media
As your partner, we will help your business improve its
strategies - all executed for a reasonable price
brand awareness, customer loyalty, revenue, and
Premium - For small businesses ready for an
more.
advanced and dominant approach to their social
media marketing
Our Social Media Management is a recurring monthly
management service that includes creating, posting,
and managing your business social media profiles.
Our tiered packages include various features that
range from increases in the number of monthly posts PLEASE NOTE:
we create and manage to the creation of blog posts For all of our recurring services, we charge from the date the project
to support the social media effort. is opened until the date invoicing takes place on the first of every
month or until the date you archive or pause the campaign.
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Pricing
Unique Graphic posts 9 18 30
Captions Yes Yes Yes
Hashtag Analysis Yes Yes Yes
LinkedIn Blogs/Articles 1 per month 2 per month 3 per month
Blog post word count 500 700 800
Profile Review and Yes Yes Yes
Recommendations
Month end Performance Yes Yes Yes
Reporting
Dedicated Customer Success Yes Yes Yes
Manager
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
01 The charges mentioned in the
Important notes on previous pages are recurring
service charges and exclude GST.
Pricing and Packages: No lock-in contract. Cancel any
time with 30 days written notice.
02 Community management of your
social platforms is not included
however it can be arranged an
extra charge. See next page.
03 You have the option to opt for the
LinkedIn outreach package.
Please reach out to support to
organise a time to discuss this
package.
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Additional Services
She Web Media guarantees to generate content for your brand, widen
your reach, drive more online presence, and in turn boost revenue. But in
order to fully benefit from it, you need to put the 'social' back in social
media whilst monitoring every marketing activity for maximum growth.
We can help cultivate and nurture relationships with your target
audience!
See the pricing plans for additional expert services we can provide
below:
Community Management $25 per/hr - Min 2hrs a week
Fortnightly Reporting $120 per month
Weekly Reporting $190 per month
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Implementation
Setup Month 1 Regular Monthly Work
Initial Briefing Marketing Strategy
Complete and agree on LinkedIn High engaging areas are
Management Brief identified and are added to the
Client onboarding content strategy
Collection of relevant data and The following month content
branding kit strategy is initiated immediately
Analysis and Recommendations after the first post of the
Content Creation as required approved calendar goes live
Visuals The content is sent for review
Captions and approval
Hashtag Analysis The approved calendar is
Revision and approval of the content scheduled accordingly
january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY
Our Responsibilities
Creating Engaging
Social Content
Beginning with quick yet thorough
planning/preparation, we will plan out a dynamic,
ongoing social content calendar to guide you to your
goals.
We will grow an increasing social audience and
follower base through: hashtag campaigns, strong use
of keywords, sharing/retweeting relevant news, “liking”
posts, staying updated within the industry, and
contributing our unique content to broaden our reach.
january 2022 SHEWEBMEDIA.COMSERVICESUMMARY
Our Responsibilities
Integrating Social Media
Activity into Marketing Plans
With clear communication and monthly brainstorming
meetings, we’ll consolidate the marketing initiatives to fit your
goals and promotional material.
Campaigns via social media are more important than just
sharing about giveaways, sales, contests, and/or promotions.
We will agree on a schedule for a series of posts to keep up
the exciting momentum for all prospective customers.
january 2022 SHEWEBMEDIA.COMSERVICESUMMARY
Our Responsibilities
Posting Company-Related
Updates
We plan to engage your social media audience by
sharing company news, press releases, events,
employee spotlights, and more.
We will also pay close attention to industry trends
and share them. This will help you gain exposure to
your target market.
january 2022 SHEWEBMEDIA.COMSERVICESUMMARY
Our Responsibilities
Analytics
and Reporting
We will provide you with:
Monthly Analytics includes follower growth,
reach, demographics, comments, “likes”, shares,
and impressions.
Reporting- Summarizing various results and
activities over each quarter.
We will set up a meeting to go over the results
and tweak our approach accordingly.
january 2022 SHEWEBMEDIA.COMSERVICESUMMARY What Success Looks Like • The initial brief is completed promptly and accurately • All the content is tailored according to your requirements and is approved by you prior to publishing • Content is both delivered and approved promptly to ensure final content is complete in time for the publishing schedule • The publishing schedule is adhered to • The professionalism of the content enhances your brand • The goals agreed to in the briefing document are focused on and generally achieved • Where direct conversion and/or lead generation are a goal of this service, we must be mindful that these goals are secondary and typically are an indirect result of this management service • Often, conversions made using other lead generation activities are supported by our Facebook Management service, or conversions that start with this service, are nurtured to completion using another channel january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY What's next? Email marketing It is another great extension of a successful organic marketing campaign. In the last point above, we address the lack of ownership/control of the Facebook audience. A great way to overcome this challenge is to develop an email marketing database off the back of this campaign effort by endeavouring to convince the Facebook audience to join the email database through sporadic posting. Once your audience has agreed to join the email database, you have control over the marketing communications that will reach your prospects. LinkedIn Outreach Marketing Our LinkedIn Outreach Marketing service endeavours to generate leads by connecting directly with your target prospects on LinkedIn, then nurturing this relationship through a carefully designed communication strategy. The key to the success of this strategy is to ensure that the prospecting group is perfectly defined and the strategy elements are aligned while softly getting your core messages in front of the prospects. january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY Limitations Social Media Management is more about creating brand presence, supporting other marketing efforts and re-affirming the core business messages than direct lead generation. One major limitation of organic Marketing is that we have no control over audiences on social platforms. Each platform's algorithm controls how much reach organic posts receive in front of the business's audience. With an ever-increasing amount of information flowing through channels, it appears business channels receive less and less reach every month. This lack of control and actual ownership is essential for you to understand since it should be part of your overall marketing strategy as to how you use the community you build on these channels. january 2022 SHEWEBMEDIA.COM
SERVICESUMMARY About She Web Media We're small business social media marketing agency specialising in content marketing, lead generation, and paid traffic. We're passionate about helping small businesses succeed through effective social media and other online marketing strategies that build brand awareness and loyalty, increase traffic (online and offline) and increase revenue. We build complete social media marketing plans from start to finish. We give our undivided attention to one goal: To achieve business outcomes for small businesses. Founded by Neda Farzad in 2019, being a small business owner herself, it made her mission to partner, inspire, inform and help small business owners to grow and prosper through the power of unparalleled ethical, social media marketing and advertising. Our headquarter is based in Perth, Western Australia. We are a small team of experienced social media marketers, SEO experts, Copywriters, Graphic Designers who are committed to the success of our clients. january 2022 SHEWEBMEDIA.COM
We'd love to
work with you.
Email Address
support@shewebmedia.com
Website
www.shewebmedia.com
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