DOMOTEX 2020 Media information outdoor advertising 10 - 13 January 2020 Hannover Germany
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DOMOTEX 2020
Media information
outdoor advertising
10 – 13 January 2020
Hannover Germany
domotex.de
The World of Flooring
Advertising your trade fair appearance
List of contents
Boards 3-4
Frames 5
Advertising towers 6-7
Special locations 8
3-sided poster stands 9
Taxi stand advertising 10
Advertising columns 11
Big banners 12
Banners in entrances 13-14
Big posters 15
Door Clings 16
Billboards at the East 3 entrance 17
Large-scale surfaces 18
Billboards in inter-hall passageways 19
Advertising cubes 20
Promotions 21
Skywalk advertising 22-27
Floor graphics 28
Ad carpets 29
XL posters 30-31
XL posters mounted on hall facades 32-33
XL poster, EXPO cube 34
Messe shuttles 35
SwingCards 36
Ad location 37-38
Contact 39
2
Boards
A particularly eye-catching option in high-traffic areas like taxi stands, public transport stations
and between the exhibition halls is a five-meter-wide board. The board can be seen from consid-
erable distances and its striking size makes it an ideal way to draw attention to your trade fair
appearance.
Specifications
Dimensions W 5.00 m x H 0.90 m
Material and processing Supply of the backplates, digital print production, laminating of
the prints onto the backplates, assembly and disassembly
Format double-sided
Quantities and sites
No. Site Quantity
1 Nordallee, northern access road 30
2 Taxi stand/northern tram terminal 6
3 Northern tram terminal 12
4 Entrance West 1 9
7 Entrance South 1 14
10 Hermesallee/northern access road + West car parks 25
11 North 9 car park 10
12 Hall 4, Hall 3, Hall 2 8
13 Hall 4, Hall 5, Hall 17 4
3
Boards
Quantities and sites
No. Site Quantity
14 Hall 5, Hall 17 2
15 Hall 9, Hall 11 5
Unit price (subject to VAT)
Media Production
€ 340 € 1,040
4
Frames
Our framed posters are placed around car parks and entrance gates. They are mounted on walls
and fences at eye level to ensure your advertising slogans catch the attention of trade fair visitors.
A series of images is a particularly effective way of using this medium.
Specifications
Dimensions W 2.50 m x H 2.00 m
Material and processing Supply of the backplates, digital print production, laminating of
the prints onto the backplates, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
F Fence at South 1 entrance 12
Unit price (subject to VAT)
Media Production
€ 350 € 750
5
Advertising towers
With an advertising surface measuring more than 160 square meters on four sides, our advertising
towers represent a premium form of advertising space. Around ten meters high, these towers are
visible from a great distance and are guaranteed to attract the attention of your target groups,
thanks to their prominent placement directly at the exhibition grounds and in the entrance
areas.
Specifications
Dimensions W 4.25 m x H 9.90 m
one-piece panel: W 17.00 m x H 9.90 m
Material and processing Digital print production of the one-piece panel, positioning
of the supporting frame (including ballasting), assembly and
disassembly
Format 4-sided
Site (see ad locations on page 38)
No. Site No. Site
1 North 4 car park 9 Hall 4
2 North 4 car park 19 West Skywalk / West 1 entrance
3 North 4 car park 20 West Skywalk / West 1 entrance
4 North 3 car park 21 West Skywalk / West 1 entrance
5 North 2 entrance 22 West Skywalk / West 1 entrance
6A Europaplatz – North 1 entrance/ 25 South 1 entrance
Tram terminal
6C North 2 entrance 29 South Skywalk
7 Hall 2 39 Hall 2, Hall 3
8 Hall 2 40 Hall 6, CC north side
6
Advertising towers
Site
No. Site No. Site
41 Hall 7, Hall 8, CC south side 60 Hall 6
43 Platz der Nationen, Hall 8, Hall 9 61 Hall 9, Hall 11
44 Hall 9
Additional locations available on request.
Unit price (subject to VAT)
Media Production
€ 4,850 € 11,430
7
Special locations
Enjoy maximum exposure by booking a special location for your exhibit. Your advertising
medium can be flexibly positioned in a number of places around the exhibition grounds –
contact us!
Specifications
Dimensions Please contact us.
Material and processing -
Format Space only (no additional services)
Quantities and sites
Various locations around the exhibition grounds
Unit price (subject to VAT)
Media On request
8
3-sided poster stands
These three-sided advertising spaces in A0 poster format are bound to catch the eye of
passers-by, no matter which way they are going. The distinctive pyramids can be booked as a set
and placed in ten ideal locations at every entranceway and at the exhibition grounds.
Specifications
Dimensions DIN A0: W 0.84 m x H 1.19 m
Material and processing Foil, digital print production, assembly and disassembly
Format 3-sided
Quantities and sites
1 set Consisting of 10 poster stands at various
locations around the site.
Total sets available 8 sets
Unit price (subject to VAT)
Media Production
€ 1,250 € 1,420
9
Taxistand advertising
Catch visitors attention by ad spaces located directly at taxi stands. The advertising spaces
in a A0 poster format are located at an ideal place reaching visitors coming by taxi.
Specifications
Dimensions DIN A0: W 0.84 m x H 1.19 m
Material and processing Self-stick foil, digital print production, assembly and disassembly
Format 4 double-sided posters
Quantities and sites
1 set Taxi stand, North entrance.
Consisting of 4 double-sided posters
(= 8 posters)
Total sets available 3
Unit price (subject to VAT)
Media Production
€ 900 € 880
10Advertising columns
These prominent ad spaces located near the East 3 entrance as well as the northern taxi stand are
perfect for giving your customers an additional image boost. The 4-sided advertising spaces are bound
to catch the eye of passers-by, no matter which way they are going.
Specifications
Dimensions W 0.52 m x H 2.50 m
Material and processing Supply of the backplates, digital print production, assembly and
disassembly
Format 4-sided
Quantities and sites
No. Site Quantity
1-3 North entrances, taxi stand 3
4-12 East 3 entrance 9
Unit price (subject to VAT)
Media Production
€ 510 € 750
11Big banners
A particularly eye-catching option in the high-traffic northern and western part of the exhibition
grounds are big banners. These ad spaces are guaranteed to attract the attention of your target
groups, thanks to their prominent placement at the North 2 and West 1 entrances.
Specifications
Dimensions BB 1-6 W 3.80 m x H 3.10 m
BB 10-12 W 4.80 m x H 2.30 m
Material and processing Mesh or Frontlit, digital print production, assembly and
disassembly
Format one-sided
Quantities and sites
No. Site Quantity
BB 1-2 North 2 entrance, north side 2
BB 3-6 North 2 entrance, west side 4
BB 10-12 West 1 entrance 3
Unit price (subject to VAT)
No. Media Production
BB 1-6 € 2,300 € 1,400
BB 10-12 € 1,590 € 1,370
12Banners in entrances
Reach your customers before they enter the exhibition grounds - using a banner in the en-
trance!These ad spaces are guaranteed to attract the attention of your target groups, thanks to
their prominent placement.
Specifications
Dimensions North 2, small W 5.00 m x H 2.00 m
North 2, large W 6.00 m x H 3.00 m*
East 3 W 3.00 m x H 1.50 m
South 1 W 6.00 m x H 2.00 m
West 1 W 3.00 m x H 1.50 m
West 1, vertical W 2.85 m x H 5.70 m
Material and processing Digitex or foil, digital print production, assembly and disassembly
*digital print production on textile material, mounting by
means of keder rails
Format one-sided
Quantities and sites
Site Quantity
North 2 entrance, small 3
North 2 entrance, large 3
East 3 entrance 3
South 1 entrance 3
West 1 entrance 3
West 1 entrance, vertical 1
13Banners in entrances
Unit price (subject to VAT)
Site Media Production
North 2 entrance, small € 2,830 € 800
North 2 entrance, large € 2,580 € 880
East 3 entrance € 770 € 590
South 1 entrance € 1,700 € 790
West 1 entrance € 650 € 590
West 1 entrance, vertical € 2,320 € 940
14Big posters
Posted in the connecting zone between the EAST 3 entrance and the exhibition grounds, these
big posters are a real eye-catcher. Display several large-format posters lined up in a row – the
ideal advertising medium for product series or for branding an entire connecting zone with your
own corporate design.
Specifications
Dimensions W 1.30 m x H 1.80 m
Material and processing Self-stick foil, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
Site. Quantity
East 3 entrance 17
Unit price (subject to VAT)
Media Production
€ 270 € 170
15Door Clings
This brand-new option lets you grab visitors’ attention as they cross over from one hall to the next.
Reach your customers just before they enter the exhibition hall with attractive door clings.
Specifications
Dimensions W 0.40 m x H 0.40 m
Material and processing Digital print production on foil, assembly and disassembly
Format one-sided
Quantities and sites
Site Quantity
Hall 2-7, 9, 11-13 all entrance
doors*
Unit price (subject to VAT)
Site Media Production
Hall 2 € 1,700 € 7,000
Hall 3 € 1,250 € 4,300
Hall 4 € 1,250 € 4,300
Hall 5 € 1,250 € 4,300
Hall 6 € 1,250 € 4,300
Hall 7 € 950 € 3,400
Hall 9 € 1,250 € 4,300
Hall 11 € 950 € 3,400
Hall 12 € 1,700 € 7,000
Hall 13 € 1,700 € 7,000
* The number of entrance doors and thus the door clings varies per hall.
16Billboards at the East 3 entrance
Located at the East 3 entrance, these large billboards are real eye-catchers. By grouping several
of them you can easily promote an entire product range.
Specifications
Dimensions W 3.42 m x H 2.28 m
Material and processing Digital print production on Frontlit, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
1-4 East 3 entrance 4
Unit price (subject to VAT)
Media Production
€ 1,050 € 1,080
17Large-scale surfaces
Large-scale surfaces on our hall facades are the quintessence of outdoor advertising. The
advantageous format and blanket coverage on the exhibition grounds add up to numerous
options for your product advertising.
Specifications
Dimensions W 3.62 m x H 2.59 m
Material and processing Digital print production on Frontlit, assembly and disassembly
Format one-sided
Quantities and sites
No. Site No. Site
1-2 Connecting zone Hall 3/4 5-8 Hall 6
3-4 Connecting zone Hall 4/5
Unit price (subject to VAT)
Media Production
€ 1,190 € 670
18Billboards in inter-hall passageways
This option lets you grab visitors’ attention as they cross over from one hall to the next via
covered passageways.
Specifications
Dimensions W 5.00 m x H 1.30 m
Material and processing Digital print production on Frontlit, assembly and disassembly
Format one-sided
Quantities and sites
Halls 2-7, 11-13
Unit price (subject to VAT)
Media Production
€ 1,390 € 710
19Advertising cubes
Bearing a total of six advertising surfaces, the advertising cubes are guaranteed to grab the atten-
tion of passers-by in any direction. These eye-catching advertising cubes can be flexibly positioned
in a number of places around the exhibition grounds – contact us!
Specifications
Dimensions Per side: W 1.00 m x 1.00 m, H 1.75 m including pedestal
Material and processing Foil, digital print production, assembly and disassembly
Format 6-sided
Quantities and sites
No. Site Quantity
1-15 Various locations around the exhibition grounds 15
Unit price (subject to VAT)
Media Production
€ 650 € 590
20Promotions
Reach your customers directly – via exclusive promotional campaigns! Distribute flyers or givea-
ways to address your target groups personally onsite and disseminate your product and company
information. We guarantee you exclusive distribution locations. If required, we can also provide
competent promotional helpers for you.
Specifications
Format 2 promotional helpers per showground promotion campaign
Quantities and sites
Site Quantity
All halls 5
One hall 2
North 2 entrance 2
East 3 entrance 3
West 1 entrance 2
South 1 entrance 2
Costs per campaign, without staff (subject to VAT)
Site Period Media
All halls 4 days € 4,100
All halls 1 day € 1,800
One hall 4 days € 2,700
One hall 1 day € 1,200
Entrances 4 days € 2,200
Please inquire for individual campaigns
21Skywalk advertising
Many exhibitors and visitors use the southern and western Skywalks every day, as these repre-
sent an ideal, weatherproof way to reach the heavily frequented entrance gates from the large
car parks to the south of the exhibition complex or the “Hannover Messe/Laatzen” train station
to the west.
Skywalk posters, one-sided
Catch visitors’ attention as they glide along on the Skywalker people-mover, with plenty of time
to cast their gaze upon your posters mounted right alongside. A great way to promote products,
especially for multiple motifs or repeat exposure.
Specifications
Dimensions W 1.30 m x H 0.90 m
Material and processing Self-stick foil, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
S 1-367 South Skywalk 326
W 1-300 West Skywalk 260
Unit price (subject to VAT)
Media Production
€ 105 € 140
22Skywalk advertising
Skywalk posters, double-sided
Two-sided Skywalk posters are perfect for reaching your target audience as they approch or
leave the West Skywalk via the stairs or escalators, right at eye level and viewable from both
sides.
Specifications
Dimensions W 1.30 m x H 0.80 m
Material and processing Self-stick foil, digital print production, assembly and disassembly
Format double-sided
Quantities and sites
No. Site Quantity
WD 1-10 West Skywalk, train station 10
WD 11-22 West Skywalk, West 1 entrance 12
Unit price (subject to VAT)
Media Production
€ 230 € 290
23Skywalk advertising
Billboard
As visitors stream through the Skywalks, you can be sure of standing out on billboards mount-
ed right above the escalators. Skywalk billboards are perfect for giving your customers a warm
welcome or scoring an additional image boost.
Specifications
Dimensions W 3.70 m x H 2.40 m
Material and processing Digital print production on Frontlit, assembly and disassembly
Format one-sided
Quantities and sites
Site Quantity
West Skywalk, West 1 entrance 1
Unit price (subject to VAT)
Media Production
€ 1,290 € 1,210
24Skywalk advertising
Skyboard
Use the Skyboard to grab the attention of huge crowds as they stream out of the railway station
and head for the Skywalk on their way to the show. The Skyboard is positioned directly over the
west entrance to the Skywalk, making it one of the most attractive locations in this area near
the West entrance to the grounds.
Specifications
Dimensions W 3.80 m x H 2.50 m
Material and processing Digital print production on Frontlit, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
1 West Skywalk, train station 1
Unit price (subject to VAT)
Media Production
€ 1,290 € 1,200
25Skywalk advertising
Mega Skywalk banners, South Skywalk
Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk banners are
just what you need.
Specifications
Dimensions W 1.85 m x H 2.10 m
Height lower handrail: approx. 0.24 m - 0.30 m
Height middle handrail: approx. 0.41 m - 0.47 m
Height upper handrail: approx. 0.95 m - 1.01 m
Material and processing Digitex, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
1-40 South Skywalk 40
Unit price (subject to VAT)
Media Production
€ 370 € 560
26Skywalk advertising
Mega Skywalk banners, West Skywalk
Specifications
Dimensions W 2.06 m x H 2.40 m
Material and processing Digitex, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
No. Site Quantity
1-40 West Skywalk 40
Unit price (subject to VAT)
Media Production
€ 460 € 580
27Floor graphics
Show your customers the way to go … straight to your stand! Floor graphics are every
bit as effective as they are attractive.
Specifications
Dimensions W 3.00 m x H 1.20 m
Material and processing Special self-stick foil, digital print production, assembly and
disassembly
Format one-sided
Quantities and sites
Site Quantity
South Skywalk 22
West Skywalk 16
Unit price (subject to VAT)
Media Production
€ 420 € 530
28Ad carpets
Roll out the “ad carpet” for your customers! Place your ad on high-quality PVC flooring and
direct visitors right to your stand.
Specifications
Dimensions W 6.80 m x H 3.00 m
Material and processing PVC, flooring, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
Site Quantity
North 2 entrance 3
East 3 entrance 2
South 1 entrance 2
West 1 entrance 3
Unit price (subject to VAT)
Media Production
€ 1,650 € 1,360
29XL posters
These extremely large surfaces in poster formats of up to 272 square meters lend themselves
to all kinds of designs and radiate a strong, assertive impression. Our high-quality production
standards impart a powerful impact to your advertising slogans in prominent locations like the
main access roads or the front side of on-site parking ramps.
Specifications
Dimensions No. 1 163 m2 (W 14.80 m x H 11.00 m)
No. 2 163 m2 (W 14.80 m x H 11.00 m)
No. 3 190 m2 (W 17.30 m x H 11.00 m)
No. 4 190 m2 (W 17.30 m x H 11.00 m)
No. 5 193 m2 (W 17.50 m x H 11.00 m)
No. 6 193 m2 (W 17.50 m x H 11.00 m)
No. 13 272 m2 (W 26.00 m x H 10.45 m)
No. 14 272 m2 (W 26.00 m x H 10.45 m)
Material and processing Supply of the panel, digital print production, assembly and
disassembly, lighting
30XL posters
Quantities and sites
No. Site
1-6 Alongside approach road leading to car parks and ramps for 6,660 cars and 70
buses
Across from a high-traffic crossing with traffic light
Directly alongside an approach road to the North and West car parks/ramps
in proximity to the North entrance gate
13-14 Directly across from the North car parks/ramps for cars and buses
Directly across from the “Messe/Nord” tram terminal serving the North
entrance
Adjacent to the North entrances
Unit price (subject to VAT)
No. Size Media Production
1+2 each with 163 m2 € 10,560 € 7,970
3+4 each with 190 m2 € 12,350 € 9,300
5+6 each with 193 m2 € 12,550 € 9,300
13+14 each with 272 m2 € 13,100 € 10,340
All rates specified also cover spotlighting so posters remain visible throughout the evening.
31XL posters mounted on hall facades
XL posters on the outer walls of our exhibition halls are impressive from near and far. Brand the
hall you’re exhibiting in with your own design or take advantage of these giant-sized posters to
steer visitors to your hall. These large-format posters are guaranteed to capture visitors’ attention!
Specifications
Dimensions No. 22 100 m2 (W 20.00 m x H 5.00 m)
No. 23 23 m2 (W 5.00 m x H 4.50 m)
No. 24 75 m2 (W 15.00 m x H 5.00 m)
No. 25 100 m2 (W 20.00 m x H 5.00 m)
No. 26 75 m2 (W 15.00 m x H 5.00 m)
No. 26A 75 m2 (W 15.00 m x H 5.00 m)
No. 27 100 m2 (W 20.00 m x H 5.00 m)
No. 28 100 m2 (W 20.00 m x H 5.00 m)
No. 29 25 m2 (W 5.00 m x H 5.00 m)
No. 30 100 m2 (W 20.00 m x H 5.00 m)
No. 41* 46 m2 (W 12.27 x H 3.77 m)
No. 45 32 m2 (W 9.90 x H 3.20 m)
No. 45A 25 m2 (W 9.90 x H 2.50 m)
No. 49 99 m2 (W 19.80 x H 5.00 m)
No. 50 99 m2 (W 19.80 x H 5.00 m)
No. 51 99 m2 (W 19.80 x H 5.00 m)
No. 52 99 m2 (W 19.80 x H 5.00 m)
Material and processing Mesh, digital print production, assembly and disassembly
*Frontlit, digital print production, assembly and disassembly
32XL posters mounted on hall facades
Sites (see ad locations on page 38)
No. Site No. Site
22 Hall 5 30 Hall 11
23 Hall 5 41* Hall 3
24 Hall 5 45 Hall 7 / bridge CC, north side
25 Hall 6 45A Hall 7 / bridge CC, south side
26 Hall 6 49 Hall 9
26A Hall 6 50 Hall 9
27 Hall 6 51 Hall 9
28 Hall 7 52 Hall 9
29 Hall 7
Additional locations available on request
Unit price (subject to VAT)
No. Media Production
22, 25, 27, 28, 30, 49-52 € 5,670 € 3,810
23 € 1,340 € 880
24, 26, 26A € 4,200 € 2,880
29 € 1,450 € 980
41 € 4,950 € 2,370
45 € 1,850 € 1,440
45A € 1,450 € 1,440
33XL poster, EXPO cube
The Expo cube is a highly exclusive advertising medium. Its central location puts it at the center
of attention of all visitors. Your advertising virtually looms over the heads of our tradeshow visi-
tors. Located between a row of exhibition halls and the Convention Center, this cube guarantees
a high number of contacts with virtually zero waste coverage.
Specifications
Dimensions W 12.05 m x H 13.30 m
Material and processing Mesh, digital print production, assembly and disassembly
Format one-sided
Quantities and sites
Site Quantity
Exhibition grounds/Platz der Nationen (south-east side) 1
Unit price (subject to VAT)
Media Production
€ 8,450 € 9,680
34Messe shuttles
Each eye-catching bus offers a huge 25 m² of total ad space, distributed on both sides and the
rear. Get right on board – for new business contacts! Our shuttle buses cruise the grounds along
regular routes, displaying 3-sided ads (left, right and back side) in plain view of thousands of
visitors every day. This makes shuttle buses an ideal way of scoring major POS image gains and
“driving“ customers straight to your stand!
Specifications
Dimensions Left/right side: each W 4.60 m x H 2.10 m
Back: W 1.40 m x H 1.60 m
Material and processing Foil, digital print production, assembly and disassembly
Quantities and sites
Site Quantity
Buses criss-crossing the DOMOTEX showgrounds 2
Unit price (subject to VAT)
Media Production
€ 1,130 € 2,270
35SwingCards
Swing along – with SwingCards. These eye-catchers are hung inside our exhibition shuttle buses
and offer you an unusual opportunity to make a direct advertising impact on your target groups.
What is special about them: They are easily detachable, so each passenger can take a card with
them. Make the most of this exclusive, mobile advertising option – for example in the form of
coupons, information, invitations, cards advertising your talk or product presentation or even a
prize contest.
Specifications
Dimensions W 0.10 m x H 0.27 m
Material and processing Printed on both sides, suspended from support rails in the
interior of our exhibition shuttle buses
Format double-sided
Quantities
SwingCard package Quantity
1 package/bus = 100 cards
Total number of available packages 2 units
Unit price (subject to VAT)
Media Production
€ 770 € 290
36Standorte der Werbeflächen / Ad locations
Boards Werbesäulen Deutsche Messe Parkplatz (PKW) Bahnhof/Railway Station
Advertising columns Verwaltung/Administration Parking (Cars) Hannover Messe/Laatzen
Big Poster Großflächen Eingang Parkplatz (Bus) S-Bahn
Big poster Large-scale surfaces Entrance Parking (Bus) Light rail
Billboards am Eingang OST 3 Big Banner Informations-Centrum Parkplatz (LKW) Stadtbahn
Billboards at the East 3 entrance Big banner Information Center Parking (Lorries) Tram
Skywalk-Werbung
Frames Convention Center Taxi
Skywalk advertising
Taxistand Werbung Haus der Nationen Flughafen Shuttle
Taxi stand advertising House of Nations Airport Shuttle
09/2014 ▪ Änderungen vorbehalten /Modifications reserved Außenwerbung ▪ Seite 1 ▪ CeBIT 2015 ▪ 14091037Standorte der Werbeflächen / Ad locations
Werbetürme Deutsche Messe Parkplatz (PKW) Bahnhof/Railway Station
Advertising towers Verwaltung/Administration Parking (Cars) Hannover Messe/Laatzen
XL-Poster Eingang Parkplatz (Bus) S-Bahn
XL poster Entrance Parking (Bus) Light rail
XL-Poster/EXPO-Würfel Informations-Centrum Parkplatz (LKW) Stadtbahn
XL poster/EXPO cube Information Center Parking (Lorries) Tram
Skywalk-Werbung Convention Center Taxi
Skywalk advertising
Haus der Nationen Flughafen Shuttle
House of Nations Airport Shuttle
45
49
50
51
52
09/2014 ▪ Änderungen vorbehalten/ Modifications reserved Außenwerbung ▪ Seite 2 ▪ CeBIT 2015 ▪ 14090938Deutsche Messe
Messegelände
30521 Hannover Sanja Silovic
Germany Tel. +49 511 89-31107
E-Mail: advertising@messe.de
Tel. +49 511 89-0
Fax +49 511 89-32626
info@messe.de Anke Robbers
www.messe.de Tel. +49 511 89-31227
E-Mail: advertising@messe.de
Sabina Kroll-Behrens
Tel. +49 511 89-31256
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