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2021 ADVERTISING PLANNER - The Group Travel Leader
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2021 ADVERTISING PLANNER - The Group Travel Leader
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                                                                                                                                                                                                                                                                                                               For a spirited adventure
                                                                                                                                                                                                                                                                                                               explore Northern Kentucky
                                                                                                                                                                                                                                                                                                               BY VICKIE MITCHELL

                                                                                                                                                                                                                                                                                                              F
                                                                                                                                                                                                                                                                                                                               or a spirited slice of the            Savor sippable spirits
                                                                                                                                                                                                                                                                                                                               Bluegrass State, visit                For distilled spirits and spirited startup stories, do tours and tastings at three area
                                                                                                                                                                                                                                                                                                                               Northern Kentucky, a string        distilleries. Northern Kentucky is, after all, the northernmost point on the Kentucky
                                                                                                                                                                                                                                                                                                                               of cities and towns along          Bourbon Trail. In Newport, New Riff is hanging more and more awards in its steel and
                                                                                                                                                                                                                                                                                                                               the Kentucky-Ohio border,          glass distillery near the river. What inspired the “Made by Ghosts” slogan at Boone
                                                                                                                                                                                                                                                                                                                               across the Ohio River from         County Distilling, located a mile from Interstate 75? Owners say their whiskey, bourbon
                                                                                                                                                                                                                                                                                                           Cincinnati. Spirits here take many forms, from         and gin reflect the spirits of men who first made bourbon in these parts in the early 1800s.
                                                                                                                                                                                                                                                                                                           religious attractions that tell Biblical stories to    Farther west, Neely Family Distillery also looks to the past for inspiration. Making
                                                                                                                                                                                                                                                                                                           distilleries that pour their souls into producing      moonshine--illegally in those days--kept food on the table for nine generations of this
                                                                                                                                                                                                                                                                                                           bourbon and other distilled spirits.                   Kentucky family. Now, the 10th and 11th generations are making ‘shine and other spirits
                                                                                                                                                                                                                                                                                                                                                                  with the government’s blessing at their distillery 200 yards from Kentucky Speedway,
                                                                                                                                                                                                                                                                                                              Reflect on spiritual stories                        home to NASCAR’s Quaker State 400. Groups are welcomed to tour the gigantic auto
                                                                                                                                                                                                                                                                                                               The striking Cathedral Basilica of the             racing facility, and maybe even take a spin in their motorcoach around the 1.5-mile oval.
                                                                                                                                                                                                                                                                                                           Assumption, inspired by Paris’s Notre Dame,
                                                                                                                                                                                                                                                                                                           appeals to both the faithful and to fans of fab-          Experience the spirit of adventure
                                                                                                                                                                                                                                                                                                           ulous architecture. Its stony Gothic façade               The Ohio River is not only scenic, its banks are packed with adventures. The best way to
                                                                                                                                                                                                                                                                                                           stands in contrast to a soaring interior bright-       see what lies along each side is on a BB Riverboats’ tour. Sightseeing, dinner, themed and
                                                                                                                                                                                                                                                                                                           ened by two 26-foot diameter rose windows              other cruises leave from a new dock and adjoining event facility. Tour boats paddle past
                                                                                                                                                                                                                                                                                                           and 80 German-made stained glass windows.              riverfronts vastly remade, with parks and sports stadiums on the Cincinnati side and the
                                                                                                                                                                                                                                                                                                               The spiritually minded also come to visit          Newport Aquarium, Newport on the Levee and hotels on the Kentucky side. In Newport,
                                                                                                                                                                                                                                                                                                           sister attractions, located 40 miles apart. Both       learn about the underworld spirits who turned the small city into the nation’s first “Las
                                                                                                                                                                                                                                                                                                           the Creation Museum and the Ark Encounter              Vegas,” before city fathers ran the gamblers out of town on a Newport Gangster Tour.
                                                                                                                                                                                                                                                                                                           tell Biblical stories through lifelike animatronic
                                                                                                                                                                                                                                                                                                           exhibits, but each also offers a host of other            Dig into local specialties
                                                                                                                                                                                                                                                                                                           things to see and do. Gardens and a café add               Get into the spirit of the region by sampling two of its iconic foods. Many local
                                                                                                                                                                                                                                                                                                           enjoyment at the Creation Museum. A wooden             restaurants serve its riff on sausage -- a mashup of pork, spices and oats called goetta
                                                                                                                                                                                                                                                                                                           ark of Biblical proportions is of course the           -- on burgers, or as a new twist on old favorites like Eggs Benedict or grilled cheese.
                                                                                                                                                                                                                                                                                                           breathtaking star at the Ark Encounter, but            Popular chains Gold Star and Skyline Chili deliver Cincinnati chili, a meaty concoction
                                                                                                                                                                                                                                                                                                           there’s also a massive buffet restaurant, camel        laced with cinnamon that locals like over spaghetti or on a hot dog bun. The region’s
                                                                                                                                                                                                                                                                                                           rides and a petting zoo, a gift shop, a large          German heritage is celebrated daily at Hofbrauhaus, where groups rub elbows at long
                                                                                                                                                                                                                                                                                                           theater, a skating rink and a zipline.                 tables and enjoy brauts, sauerkraut and polkas.

                                                                                                                                                                                                                                                                                                                                                                       www.meetnky.com
                                                                                                                                                                                                                                                                                                                                                                       877-659-8474                                                    ERIN HOEBBEL
                                                                                                                                                                                                                                                                                                                                                                                                                              GROUP TOUR MANAGER
                                                                                                                                                                                                                                                                                                                                                                                                                                        859-655-4154
                                                                                                                                                                                                                                                                                                                                                                                                                              OR 513-307-6343 (CELL)
                                                                                                                                                                                                                                                                                                                                                                                                                            EHOEBBEL@MEETNKY.COM

                                                                                                                                                                                                                                                                                                                                                                                                                                               meetNKY.com

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                                                                                                                                                                                                                                                                                                                                                                                                                                            new restrooms. Learn to make jam and can green beans or taste half a dozen varieties of basil
                                                                                                                                                                                                                                                                                                                                                                                                                                            on a leisurely walking tour. Meet a beekeeper who gathers honey from around the world, then sit            GLASS ROOSTER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       CANNERY & ART BARNS
                                                                                                                                                                                                                                                                                                                                                                                                                                            down to a meal where everything from the chicken to the salad dressing has been enhanced by
                                                                                                                                                                                                                                                                                                                                                                                                                                            honey. Head to a field, clippers in hand and snip snapdragons, cosmos and bachelor buttons to
                                                                                                                                                                                                                                                                                                                                                                                                                                            carry home. Even those who don’t have time for a canning class can go home with a jar or two of
                                                                                                                                                                                                                                                                                                                                                                                                                                            jam or jelly chosen from among dozens of flavors sold in the farm’s shop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                 Get a bigger taste with a food tour
                                                                                                                                                                                                                                                                                                                                                                                                                                               Giving visitors a bigger taste of Columbus is Columbus Food Adventures’ aim. Every group
                                                                                                                                                                                                                                                                                                                                                                                                                                            tour it designs is customized, based on that group’s interests, schedule and mobility. Because
                                                                                                                                                                                                                                                                                                                                                                                                                                            the company has connections throughout the city, it can easily handle the logistics involved for
                                                                                                                                                                                                                                                                                                                                                                                                                                            a progressive tour of restaurants in the artsy Short North, a driving tour with stops at the small,
                                                                                                                                                                                                                                                                                                                                                                                                                                            international cafes that pepper the city, a focus on coffee and desserts or a guided walking tour
                                                                                                                                                                                                                                                                                                                                                                                                                                            through German Village with stops for sustenance at longtime favorites. And, Columbus Food
                                                                                                                                                                                                                                                                                                                                                                                                                                            Adventures’ recent merger with Columbus Brew Adventures makes tours that combine food and                                 Photo by Laura Watilo Blake
                                                                                                                                                                                                                                                                                                                                                                                                                                            drink easy to arrange.

                                                                                                                                                                                                                                                                                                                                                                                                                                                 A perfect pairing: Chocolates and peanut butter
                                                                                                                                                                                                                                                                                                                                                                                                                                                Depending on the season, chocolates take different forms at
                                                                                                                                                                                                                                                                                                                                                                                                                                            Anthony-Thomas Candy Company. Springtime brings bunnies; fall
                                                                                                                                                                                                                                                                                                                                                                                                                                            brings even more Buckeyes, the double-roasted peanut butter-stuffed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     F O OD & W I N E
                                                                                                                                                                                                                                                                                                                                                                                                                                            chocolates it makes by the million. A tour of the candy manufacturer
                                                                                                                                                                                                                                                                                                                                                                                                                                            SAHARA     CAMELS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      named Columbus one of its
                                                                                                                                                                                                                                                                                                                                                                                                                                            costs $2 but  every visitor gets a $2 gift shop voucher in return. To
                                                                                                                                                                                                                                                                                                                                                                                                                                            stick with the peanut theme, make a stop at Krema Nut Company,                            “32 Places To Go (And Eat)
                                                                                                                                                                                                                                                                                                                                                                                                                                            which sells mixed nuts, candies and fresh ground peanut butter.
                                                                                                                                                                                                                                                                                                                                                                                                                                            Instead of a tour, visitors peer through windows to watch peanut                          in 2019.”
                                                                                                                                                                                                                                                                                                                                                                                                                                            butter in the making; a super snack bar slathers fresh bread with nut
                                                                                                                                                                                                                                                                                                                                                                                                                                            spreads and add-ins like bananas, chocolate, strawberry jam and
                                                                                                                                                                                                                                                                                                                                                                                                                                            marshmallow cream for scrumptious sandwiches.

                                                                                                                                                                                                                                                                                                                                                                                                                                                 A German immersion                                                               KREMA NUT CO. SPICY
                                                                                                                                                                                                                                                                                                                                                                                                                                               Groups buzz right past the always-present line at Schmidt’s and                    PEANUT BUTTER
                                                                                                                                                                                                                                                                                                                                                                                                                                            head up to the Banquet Haus, where a buffet bursts with Bahama
                                                                                                                                                                                                                                                                                                                                                                                                                                            Mamas--a spicy sausage that spawned its own festival -- bratwurst,
                                                                                                                                                                                                                                                                                                                                                                                                                                            German potato salad, sauerkraut and the meal topper -- mini cream
                                                                                                                                                                                                                                                                                                                                                                                                                                            puffs packed with vanilla cream. Dining at this German Village
                                                                                                                                                                                                                                                                                                                                                                                                                                            icon can be even more of a cultural immersion with add-ons like an
                                                                                                                                                                                                                                                                                                                                                                                                                                            accordionist who can play anything from polkas to the Star Wars
                                                                                                                                                                                                                                                                                                                                                                                                                                            theme or a step-on guide to direct a driving tour through picturesque
                                                                                                                                                                                                                                                                                                                                                                                                                                            German Village before or after a meal. For treats to take back home
                                                                                                                                                                                                                                                                                                                                                                                                                                            and a sweet ending to a tour, there’s Schmidt’s Fudge Haus where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Courtesy Krema Nut Co.
                                                                                                                                                                                                                                                                                                                                                                                                                                            chocolate, sugar and nuts meld in copper pots.

                                                                                                                                                                                                                                                                                                                                                                                                                                                 Burgeoning brews and spirits
                                                                                                                                                                                                                                                                                                                                                                                                                                               Crafty and spirited sum up Columbus’ liquid assets. Craft brews
                                                                                                                                                                                                                                                                                                                                                                                                                                            are booming, with more than 40 breweries and more on the way.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             For more information                                                                                       BY ELIZA MYERS
                                                                                                                                                                                                                                                                                                                                                                                                                                            Distilleries are the next wave. It’s fun to get a taste of each by visiting
                                                                                                                                                                                                                                                                                                                                                                                                                                            Columbus Brewing and High Bank Distillery. Columbus Brewing,                     contact:
                                                                                                                                                                                                                                                                                                                                                                                                                                            the city’s oldest craft brewer, has a new taproom with 20 brews on
                                                                                                                                                                                                                                                                                                                                                                                                                                            tap for post-tour sipping. There’s seating indoors and out, food
                                                                                                                                                                                                                                                                                                                                                                                                                                            trucks most nights and walls covered with the fantastical art used on
                                                                                                                                                                                                                                                                                                                                                                                                                                            the brand’s labels. Meanwhile High Bank is fairly new but already                                                   ROGER DUDLEY
                                                                                                                                                                                                                                                                                                                                                                                                                                            churns out gins, vodkas and soon will pour its first bourbon. After
                                                                                                                                                                                                                                                                                                                                                                                                                                            tours here, settle in at its roomy restaurant and enjoy a mushroom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         EXPERIENCE COLUMBUS
                                                                                                                                                                                                                                                                                                                                                                                                                                            grilled cheese or tuna bowl and sample a Blackberry Collins or other                                     www.experiencecolumbus.com
                                                                                                                                                                                                                                                                                                                                                                                                                                            cocktail crafted from High Banks’ spirits.                                                            RDudley@ExperienceColumbus.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  866-397-2657
                                                                                                                                                                                                                                                                                                                                                                                                                                          34

YOUR DESTINATION NEVER LOOKED BETTER
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H     ighlight your destination or experience with an article by a
      professional travel writer! With our custom content series,
      you can have your own article of up to four pages in any of our
magazines. Our professional travel writer will work with you to
develop a story showcasing the activities, attractions and accolades
                                                                                                                                                                                                                                                                A CUSTOM CONTENT SERIES FROM COLLETTE

                                                                                                                                                                                                                                                  NORTHERN LIGHTS, ICELAND                                                                                                                   PUFFINS

                                                                                                          GENERATIONS
you want our readers to know about. Then our art director uses your                                       OF EXCELLENCE
                                                                                                                                                                                                         PANORAMA IN ICELAND

photos to create a visually stunning magazine layout that is sure to                               FAMILY DEFINES COLLETTE AS LEIBL-COTE STEPS FORWARD
                                                                                                                                                                                                                                           JACLYN LEIBL-COTE
                                                                                                                                                                                                                                           AND DAN SULLIVAN JR.                        aries, worked in customer care and inside
                                                                                                                                                                                                                                                                           those citiessales,
                                                                                                                                                                                                                                                                           hotels?’ andon‘Does
                                                                                                                                                                                                                                                                           tations?’ Weand
                                                                                                                                                                                                                                                                                                much ‘Which
                                                                                                                                                                                                                                                                                         and asked,
                                                                                                                                                                                                                                                                                           product
                                                                                                                                                                                                                                                                                                 it meet
                                                                                                                                                                                                                                                                                          go marketing.
                                                                                                                                                                                                                                                                                                         of her recent
                                                                                                                                                                                                                                                                                                                  are the focus
                                                                                                                                                                                                                                                                                                       development,
                                                                                                                                                                                                                                                                                                           our brand’s tour
                                                                                                                                                                                                                                                                                              into the hotels and contract
                                                                                                                                                                                                                                                                                                                             best has been
                                                                                                                                                                                                                                                                                                                          expec-management
                                                                                                                                                                                                                                                                                                                                                  travelers having to create this themselves,”
                                                                                                                                                                                                                                                                                                                                          STREET FOOD
                                                                                                                                                                                                                                                                                                                                          A good look
                                                                                                                                                                                                                                                                                                                                      the street ing.
                                                                                                                                                                                                                                                                                                                                                         HITS CHORD“People
                                                                                                                                                                                                                                                                                                                                                  said Leibl-Cote.
                                                                                                                                                                                                                                                                                                                                                        thingsofup,
                                                                                                                                                                                                                                                                                                                                                   example
                                                                                                                                                                                                                                                                                                                                                   foodThey
                                                                                                                                                                                                                                                                                                                                                          tourmight
                                                                                                                                                                                                                                                                                                                                                                   that
                                                                                                                                                                                                                                                                                                                                                                         WITH GROUPScan go online
                                                                                                                                                                                                                                                                                                                                                                       butauthenticity
                                                                                                                                                                                                                                                                                                                                                                           that can beisoverwhelm-
                                                                                                                                                                                                                                                                                                                                                                       not have trips
                                                                                                                                                                                                                                                                                                                                                                on Collette’s       any clue
                                                                                                                                                                                                                                                                                                                                                                                                  haveanda big smile, a frozen smile, on your face.
                                                                                                                                                                                                                                                                                                                                                                                                  It’s one of those things that you didn’t know
                                                                                                                                                                                                                                                                                                                                                                                           to about
                                                                                                                                                                                                                                                                                                                                                                                                  wasgo-on your bucket list until you did it!”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     LAKE COMO                                                     DUSK IN VENICE

drive leads and reader engagement. In addition to running in the
                                                                                                                                                                                                                                                                           everything with “I them,
                                                                                                                                                                                                                                                                                                have aso broad
                                                                                                                                                                                                                                                                                                            we canperspective         Vietnam. ing to Vietnam — where to go there, what
                                                                                                                                                                                                                                                                                                                       put trust because
                                                                                                                                                   BY VICKIE MITCHELL                                                                                                      behind the I’ve   beenwe
                                                                                                                                                                                                                                                                                       product       a part  of the business in different
                                                                                                                                                                                                                                                                                                        develop.”                                 to see,
                                                                                                                                                                                                                                                                                                                                          “Our street   foodhow   long to stay,
                                                                                                                                                                                                                                                                                                                                                               experience           where to stay. It
                                                                                                                                                                                                                                                                                                                                                                               is optional            LEIBL-COTE
                                                                                                                                                                                                                                                                                                                                                                                                        is          PREPARES TO LEAD
                                                                                                                                                                                                                                                                                       ways,” she said.                                           very complicated
                                                                                                                                                                                                                                                                                                                                      but most people     choose to doifityouanddon’t                 COLLETTE IN ITS SECOND CENTURY
                                                                                                                                                                                                                                                                                                                                                                                          have the time
                                                                                                                                                                                                                                                                                                                                                                                    love it,”

                                                                                           W
                                                                                           W
                                                                                                       orried that there’s nothing       dog sledding, reindeer encounters, Northern      the daughter of Dan Sullivan Jr., CEO, and                                          COLLETTE DELIVERS
                                                                                                                                                                                                                                                                                           She knows   AUTHENTICITY
                                                                                                                                                                                                                                                                                                           that Collette must anticipate          to really
                                                                                                                                                                                                                                                                                                                                      said Leibl-Cote.   “Ourunderstand
                                                                                                                                                                                                                                                                                                                                                               team vettedthe       area to which you
                                                                                                                                                                                                                                                                                                                                                                                it, curated           Collette is among the few major tour
                                                                                                       new under the sun in group        Lights viewings and other experiences a trav-    granddaughter of Dan Sullivan Sr., who                                              A companywhatdoesn’t
                                                                                                                                                                                                                                                                                                travelers    andfortravel
                                                                                                                                                                                                                                                                                                        thrive               planners itwant,
                                                                                                                                                                                                                                                                                                                     a century                    are the
                                                                                                                                                                                                                                                                                                                                         and picked    going.”
                                                                                                                                                                                                                                                                                                                                                            vendors. Going local like             companies with a woman at the helm. And,
                                                                                                       travel? Relax, says Jaclyn        eler would wish for on a trip there.             bought Collette from founder Jack Col-                                                       delve into
                                                                                                                                                                                                                                                                           without a popular          destinations
                                                                                                                                                                                                                                                                                                  product,           and create
                                                                                                                                                                                                                                                                                                             and Collette     has itineraries
                                                                                                                                                                                                                                                                                                                                      that requires research, collaboration and                   as Leibl-Cote points out, Collette is also a
                                                                                                       Leibl-Cote, the new presi-                                                         lette in the 1960s. Collette turns 101 years                                                 that hit group
                                                                                                                                                                                                                                                                           always monitored       a chord.    Not every
                                                                                                                                                                                                                                                                                                          leaders’  needsgroupand wants    diligence.”COLLETTE CRAFTS AND
                                                                                                                                                                                                                                                                                                                                      duethe                                                      rarity because it has had only three leaders

print magazine, your Custom Content article will also appear in that
                                                                                        dent of Collette, the country’s longest-oper-       ANOTHER TRAVEL SURPRISE? COLOMBIA.            old this year and has some 700 employees                                         desires andsame     kindits
                                                                                                                                                                                                                                                                                         adapted      of tour,
                                                                                                                                                                                                                                                                                                         toursshe   realizes,
                                                                                                                                                                                                                                                                                                                to meet    those          Finland is OWNS
                                                                                                                                                                                                                                                                                                                                which is why          another ITSexample
                                                                                                                                                                                                                                                                                                                                                                   EXPERIENCES
                                                                                                                                                                                                                                                                                                                                                                             of how Col-          in 100 years, unlike many public companies,
                                                                                        ating tour company.                                 Colombia has been another pleasant travel     around the world.                                                                            Collette
                                                                                                                                                                                                                                                                           needs. Today’s    groupshaswant
                                                                                                                                                                                                                                                                                                        developed    options
                                                                                                                                                                                                                                                                                                              authentic    expe-like Explora-        Collette’s teamsapproach
                                                                                                                                                                                                                                                                                                                                      lette’s boots-on-the-ground          go into destinations
                                                                                                                                                                                                                                                                                                                                                                                          en-         and CEOs change every few years.
                                                                                                                                                                                                                                                                                                                                                                                                  where
                                                                                           “There’s plenty of world left out there,”     surprise for Leibl-Cote. Collette has a new                                                                                                   tions, itssaid.
                                                                                                                                                                                                                                                                           riences, Leibl-Cote      line of tours for 19 or fewer people.         work directly
                                                                                                                                                                                                                                                                                                                                      riches the travel             with A
                                                                                                                                                                                                                                                                                                                                                           experience.     prospective
                                                                                                                                                                                                                                                                                                                                                                               tour grouphotels, res- “With Collette,” she says, “there’s stabil-
                                                                                        she said assuredly.                              10-day tour of the South American nation.           A BROAD WORK EXPERIENCE,                                                         “Expectations“Thereare are    destinations
                                                                                                                                                                                                                                                                                                       changing    and peoplethat should
                                                                                                                                                                                                                                                                                                                                      never       taurants
                                                                                                                                                                                                                                                                                                                                           beforgets          and attractions.
                                                                                                                                                                                                                                                                                                                                                     the feeling    of flying across the          ity. But, looking forward, I can assure our
                                                                                                                                         “There’s still the stereotype of Colombia that      FROM THE MAILROOM UP                                                                      traveled
                                                                                                                                                                                                                                                                           want to really   be a with      fewer
                                                                                                                                                                                                                                                                                                     part of  the people
                                                                                                                                                                                                                                                                                                                   experience.        snowtoin a dog “We
                                                                                                                                                                                                                                                                                                                             if you want              sled,handcraft
                                                                                                                                                                                                                                                                                                                                                             for example.the experience and are        do-
                                                                                                                                                                                                                                                                                                                                                                                                  customers     that we will also pivot and change
                                                                                           IGLOOS AND DOG SLEDS IN FINLAND               everyone remembers from the ‘80s, but I was         Leibl-Cote’s first job with Collette was in                                   They want bring
                                                                                                                                                                                                                                                                                       off thethebus.experience
                                                                                                                                                                                                                                                                                                       You can’t to
                                                                                                                                                                                                                                                                                                                  justlife,”
                                                                                                                                                                                                                                                                                                                         stopsaid
                                                                                                                                                                                                                                                                                                                               forLeibl-Cote.     ing sitting
                                                                                                                                                                                                                                                                                                                                          “You aren’t  research on all  overyou
                                                                                                                                                                                                                                                                                                                                                                    a bus;    the areglobe,”
                                                                                                                                                                                                                                                                                                                                                                                         get- Leibl-Cote
                                                                                                                                                                                                                                                                                                                                                                                                  as needed, to stay relevant to an ever-chang-
                                                                                           Take Finland. When Leibl-Cote and the         there last year, designing and developing our    the mailroom at the company’s headquar-                                          30 minutes anymore. They want to be able                   ting out andsaid.  “We don’twith
                                                                                                                                                                                                                                                                                                                                                     connecting       buy what
                                                                                                                                                                                                                                                                                                                                                                           through      a local operator
                                                                                                                                                                                                                                                                                                                                                                                    Finland       ing market.”
                                                                                                                                                                                                                                                                           to connect.” COLLETTE RELIEVES BURDENS

month’s e-newsletter and will appear on our website for one year. The
                                                                                        Collette team saw how popular the company’s      program and the country is amazing, a won-       ters in Rhode Island, when she was just a                                                                                                               because
                                                                                                                                                                                                                                                                                                                                      is all about,”         we want to“You
                                                                                                                                                                                                                                                                                                                                                     said Leibl-Cote.       ownprobably
                                                                                                                                                                                                                                                                                                                                                                                   our brand, own the
                                                                                                                                                                                                                                                                                           OF COMPLEX TOUR PLANNING

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            SIGN UP TO WIN
                                                                                        tours to Iceland had become, they ventured       derful place to travel and visit,” she said.     teen. Over school breaks and summers, her                                                                                                               experience. We have boots on the ground
                                                                                        into Finland. No other tour company was                                                           experience with the company grew. She                                                            Group leaders who have planned trips                   going in to experience these other cultures.
                                                                                        showcasing the country. In Finland, Collette’s      BORN INTO THE BUSINESS                        graduated from college, earned an MBA and                                                    abroad appreciate having a knowledgeable                   That sets us apart. It is how travel should be
                                                                                                                                                                                                                                                     DOG SLEDDING IN FINLAND           company handle the details.                                developed.
                                                                                        travel experts found igloo hotels and Finn-         Leibl-Cote is no newcomer to travel or        returned to Collette full-time 13 years ago.
                                                                                        ish log cabins for overnight stays and added     to Collette. She grew up in the business,        Although she’s led tours, designed itiner-                                                       “We take a lot of the burden away from the                “In Vietnam, our team has gone to all

                                                                                                                                                                                                                                                                                  SAHARA CAMELS

package also includes a 300 x 250 pixel banner ad in our e-newsletter.                                                                                                                                                                                                                                                                                                                                                                                                                 AN EIGHT-DAY ITALIAN VISTAS TRIP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           FOR TWO FROM COLLETTE

                                                                                                                                                                                                                                                                                EXOTICS ARE TRENDING                                                                                                                                                                         T T
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ravelers always rave about Col-      Select Traveler Conference, to be held
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        lette’s Italian Vistas tour!         February 10-12 at French Lick Resort in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           “It was the snapshot of Italy     French Lick, Indiana. (The winner does
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        we wanted.”                          not have to be present to win.)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               SHOPPING IN ROME
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                “We would have never seen everything            The eight-day tour takes place February
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             included in the tour on our own.”               27-March 5, 2020, and includes land, round-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                “How lovely the hotels were!”                trip air travel, and taxes and surcharges
                                                                                                                                                                                                                                                                                                                                                                                                          AFRICAN LION                                                         “We saw more sights and learned more          from New York. Most meals are included.

                                                                                                                                                                                                                                                                               JJ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             history than I thought possible.”               The tour includes two nights in Rome, one
                                                                                                                                                                                                                                                                                          acyln Leibl-Cote grew up with suit-                 She is also enamored of Colombia, South                                                                                          In 2020, one group travel planner, and        night in Sorrento, two nights in Florence
                                                                                                                                                                                                                                                                                          case in hand. Her dad, Dan Sullivan             America, after traveling there last year to
                                                                                                                                                                                                                                                                                          Jr., often brought the family along             create Collette’s 10-day Experience Colom-                                                                                         their guest, will have the chance to ex-        and one night in Venice.
                                                                                                                                                                                                                                                                                          as he traveled the world for the                bia tour. “Colombia is one of those places                                                                                         perience Collette quality as the winner            Iconic sites like the Colosseum in Rome,
                                                                                                                                                                                                                                                                                family business, now known simply as Col-
                                                                                                                                                                                                                                                                                lette.
                                                                                                                                                                                                                                                                                                                                          where I was like, ‘Wow, I had no idea!’”
                                                                                                                                                                                                                                                                                                                                              Each city and region has its own flavor,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             of Collette’s Italian Vistas Familiarization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Tour.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Michelangelo’s David in Florence and nu-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             merous other well-known landmarks are                        ABOUT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          COLLETTE
                                                                                                                                                                                                                                                                                   Now, Leibl-Cote is doing much the same                 she says: the colorful markets of Bogota;                                                                                            Planners can enter the giveaway by            included, and the tour includes local ex-
                                                                                                                                                                                                                                                                                with her three young children, as she steps               the hills and valleys of the coffee region;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             signing up online at www.selecttraveler.        periences for its travelers at shops, res-
                                                                                                                                                                                                                                                                                into her role as Collette’s president and                 Cartagena, a tropical port with “unbeliev-
                                                                                                                                                                                                                                                                                prepares to succeed her dad in the next                   able Mediterranean style food”; and Medel-                                                                                         com through February 11. The winner will        taurants, wineries and other authentic
                                                                                                                                                                                                                                                                                few years as CEO and president. She will                  lin, where travelers visit the neighborhood                                                                                        be announced February 11 at the 2019            stops.                                                       Collette celebrated its 100th anniversary
                                                                                                                                                                                                                                                                                assume the reins of a tour company that is                Comuna 13.                                                                                                                                                                                                                                      in 2018. The family-owned company is
                                                                                                                                                                                                                                                                                more than 100 years old.                                       “It used to be a gang area with lots of is-                                                                                                                           TO ENTER, GO TO                                                      the longest-operating tour operator in the
                                                                                                                                                                                                                                                                                   So what does such a world traveler sug-                sues,” says Leibl-Cote, “and it has reinvented                  MEDELLIN, COLOMBIA                                                                                                                                                              U.S., and offers 169 tours to 59 countries.
                                                                                                                                                                                                                                                                                gest to tour planners looking for new travel              itself through art and music. You go there and
                                                                                                                                                                                                                                                                                destinations? “Vietnam, Morocco, Japan,                   see how an area that seemed to have no oppor-                                                                                                                                                                                                   844-445-5663
                                                                                                                                                                                                                                                                                Iceland and South Africa,” she recommends.                tunity for the future has turned itself around.”                                                                                         SELECTTRAVELER.COM/2019-COLLETTE-ITALIAN-VISTAS-DRAWING-2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          www.gocollette.com
                                                                                                                                                                                                                                                                                “The exotics are trending.”
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or similar group that would benefit from
our publishing expertise, contact our
sales team today. We do all the work!
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THE GROUP TRAVEL LEADER                                                                                                                                       RATES & PROFILE

                                     READER PROFILE                           AVERAGE NUMBER                                         TRIP PLANNING TIME FRAMES
                                                                                OF TRIPS/YEAR
                                                                                                                                             29%                     3 MONTHS OR LESS

                                   The Group Travel Leader is published                                                            47 %                              3-6 MONTHS

                                   10 times per year and is read by                                               76%                                                6-12 MONTHS

                                   more 33,000 travel planners in print
                                   and via our digital edition format.
                                                                                   21%                                   64%                                         MORE THAN A YEAR

                                                                                    31+
                                   These travel buyers are professional                                                  WHEN PLANNING TRIPS I WORK WITH:
                                   tour operators who are members           8%21-30                55%
                                   of ABA, NTA, OMCA, SYTA, or                                      1-10                              30%                        RECEPTIVE OPERATORS
                                   USTOA or group leaders that attend
                                   Group Travel Family conferences
                                                                              16 %                                     58%                                       REGIONAL TOURISM OFFICE
                                                                                 11-20                                6 1%                                       STATE TOURISM OFFICE
                                   or other industry tradeshows that                                                 65 %                                        CVB’S & DMO’S
                                   qualify them each year.                                                  77%                                                  TOUR OPERATORS

            GROSS PRINT RATES                                        CUSTOM CONTENT                                                  GROSS DIGITAL RATES
                                                                     Our writer will work with directly with you to create a
                                                                     one, two, three or four page custom content article.
                                                                     Your article will run in the issue of your choice in print,          WEBSITE
                          10X     5X         3X         1X           as an e-Newsletter article in that months issue and on               LEADERBOARD AD: $600
                                                                     our website for one year in our Travel Stories feature.              BANNER AD: $500
Full Page, Color         4,120   4,340     4,560      4,750          Call or email for additional information & rates.
                                                                                                                                          E-NEWSLETTER
2/3 Page, Color          3,150   3,350     3,550      3,750          INSERTS/CUSTOM PRINTING
                                                                                                                                          LEADERBOARD AD: $600
                                                                     Your preprinted inserts can be polybagged with The
                                                                                                                                          BANNER AD: $500
Half Page, Color         2,620   2,770     2,930      3,100          Group Travel Leader and mailed for as little as 50¢/
                                                                     piece. Regional buys are also available. Call for a quote.
                                                                                                                                          E-BLAST: $1,500
1/3 Page, Color          1,650   1,770     1,890      2,000
                                                                          PRINT & DIGITAL DEADLINES                                       SPONSORED ARTICLE: $600
1/6 Page, Color          1,100   1,200     1,300      1,400                                                                               You submit up to 500 words of copy and
                                                                          SPACE: 1st of month prior                                       four photos that will run in one issue of
For Ad Dimensions and Specs See Back Cover                                MATERIALS: 5th of month prior                                   our e-Newsletter and on our website for
                                                                                                                                          one year in our Travel Stories feature.

 GROUP
  TRAVEL LEADER
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2021 ADVERTISING PLANNER - The Group Travel Leader
2 0 2 1 E D I T O R I A L C A L E N DA R                                                                                              GROUP      THE

                                                                                                                                      TRAVEL LEADER

                            THEME              STATE SPOTLIGHT      DESTINATION           DESTINATION            TRAVEL STOP            SPECIAL SECTIONS

 JANUARY              Spring Destinations          Delaware             Ohio                Milwaukee             Outlet Malls             GO South (STS)

 FEBRUARY            Music & Entertainment        Washington     America’s Crossroads   Virginia Beach, VA         Museums                 The Great Lakes

 MARCH                                                                                                                                  US Civil Rights Trail &
                         Food & Spirits           Minnesota           Louisiana            New York City       Animal Experiences            Kentucky

 APRIL                   Student Travel            Kansas             Alabama              Phiadelphia          Native American            The Carolinas &
                                                                                                                                               Florida

 MAY                    History & Heritage         Georgia             Missouri           Oklahoma City           Birdwatching          Tennessee & California

 JUNE                Waterfront Destinations      Wisconsin         South Carolina         Los Angeles          Presidential Sites    Along The Mississippi River

 JULY/AUGUST           Faith-Based Travel          Arkansas             Texas           Nashville & Suburbs   Underground RR Sites       Oklahoma & Gaming

 SEPTEMBER               Arts & Culture            Virginia            Alaska                St. Louis            Studio Tours          Buyers Guide Directory

 OCTOBER                                                                                                                                 America’s Heartland
                       Outdoor Adventure         South Dakota         Wyoming              Portland, OR        Aviation Attractions     Kentucky Travel Guide

                                                                                                                                          TAP Special Section
 NOVEMBER/DECEMBER          Cruising               Indiana              Iowa              Columbus, OH           Historic Homes       International Buyers Guide

GROUP
TRAVEL LEADER
             THE
                                          GROUPTRAVELLEADER.COM                         CONTACT US
                                                                                                                              888.253.0455
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2021 ADVERTISING PLANNER - The Group Travel Leader
SELECT TRAVELER                                                                                                                                      RATES & PROFILE

                                 READER PROFILE                                 NUMBER OF TRAVELERS                                      DO YOU PLAN
                                                                                  IN TRAVEL PROGRAM                              INTERNATIONAL TRIPS?

                                 Select Traveler is the national magazine
                                 for travel planners for banks, chambers
                                                                                                                                                                       84%
                                                                                                        1 9%
                                                                                                                         YES
                                 of commerce and alumni associations,
                                 and serves as the official magazine                                    1-50
                                 of the Select Traveler Conference. It is             41 %
                                 mailed six times a year to more than              MORE THAN                                    NO, BUT I WOULD CONSIDER               10 %
                                 4,500 travel planners for these upscale              501                 25 %
                                 groups, including 400 tour operators                                     51-250
                                 who serve this market. These affluent
                                 travel programs deliver members who                          16%                              NO, AND I AM NOT INTERESTED             6%
                                                                                               251-500
                                 travel as much as 6-8 times per year.

       GROSS PRINT RATES                                   CUSTOM CONTENT                                                      GROSS DIGITAL RATES
                                                           Our writer will work with directly with you to create a
                                                           one, two, three or four page custom content article.
                                                           Your article will run in the issue of your choice in print,         WEBSITE
                    6X      3X         1X                  as an e-Newsletter article in that months issue and on
                                                                                                                               LEADERBOARD AD: $450
                                                           our website for one year in our Travel Stories feature.
                                                           Call or email for additional information & rates.                   BANNER: $350
Full Page, Color   2,940   3,140     3,300
                                                           INSERTS/CUSTOM PRINTING                                             E-NEWSLETTER
2/3 Page, Color    2,470   2,580     2,690
                                                           Your preprinted inserts can be polybagged with
                                                                                                                               LEADERBOARD: $450
Half Page, Color   2,050   2,150     2,250                 Select Traveler and mailed for as little as 50¢/piece.              BANNER: $350

1/3 Page, Color    1,500   1,580     1,650                                                                                     SPONSORED ARTICLE: $400
                                                             PRINT & DIGITAL DEADLINES                                         You submit up to 500 words of copy and
1/6 Page, Color     990    1,040     1,090                                                                                     four photos that will run in one issue of our
                                                             SPACE: 1st of month prior                                         e-Newsletter and on our website for one year
For Ad Dimensions and Specs See Back Cover                   MATERIALS: 5th of month prior                                     in our Travel Stories feature.

                                                                                                                                    888.253.0455
                                                SELECTTRAVELER.COM                               CONTACT US                         Kelly@grouptravelleader.com
                                                                                                                                    Kyle@grouptravelleader.com
2 0 2 1 E D I T O R I A L C A L E N DA R

       IN EVERY ISS UE:         • International Travel Feature • Planner Talk Back • Checking In Profiles • Travel Toolbox • Career Corner • Where We’ve Been

               TRAVEL FOCUS            STATE/REGIONAL        CITY FEATURE          BIG CITY FEATURE     WE’RE KNOWN FOR        SPECIAL SECTIONS           CONFERENCE CONTENT

JANUARY
FEBRUARY          Lighthouses             Oklahoma          Myrtle Beach, SC           Minneapolis          Mardi Gras           Rocky Mountains           Conference Preview

MARCH
APRIL          Dining Experiences        South Dakota      Colorado Springs,CO         Indianapolis         Museums                 The South             Conference Coverage

MAY
JUNE          Thriving Downtowns          Tennessee          Napa Valley, CA            Montreal             Beaches               The Midwest               Market Update

JULY
AUGUST           Arts & Culture           Kentucky            Charlotte, NC              Seattle              Sports                 Cruising              Marquee Directory

SEPTEMBER
OCTOBER             Theater                Missouri            Lincoln, NE             New Orleans           Gardens               Coastal Cities            Conference City

NOVEMBER                                                                                                                       TAP Special Section &
DECEMBER            Resorts                 Ohio           Eureka Springs, AR            Boston               Winter         International Buyers Guide   Conference Information

                                                                               MARQUEE INCLUDES THE FOLLOWING:
                                                                               • Buy a 1/2-Page ad and receive a 1/2-page profile in directory - $2,050 gross
                                                                               • Buy a Full-Page ad and receive a Full-Page profile adjacent to your ad - $2,940 gross

                                                                                                                                     888.253.0455
                                                        SELECTTRAVELER.COM                            CONTACT US                     Kelly@grouptravelleader.com
                                                                                                                                     Kyle@grouptravelleader.com
GOING ON FAITH                                                                                                                                           RATES & PROFILE

                                 READER PROFILE                                                       TRIP LENGTH OFFERED
                                                                                         75%                                                1-5 DAYS

                                 Going On Faith is the national                           7 2%                                              6-10 DAYS

                                 magazine for faith-based planners                                                  28%                     11-15 DAYS

                                 and serves as the official magazine                                                          12 %          15 OR MORE DAYS

                                 of the Going On Faith Conference. It
                                 is mailed four times a year to more                           SOURCES FOR NEW TRAVEL IDEAS
                                 than 6,000 qualified travel directors
                                 for churches, synagogues and other                                                     25%                 SOCIAL MEDIA

                                 religious groups and to tour operators                              54 %                                   ONLINE SEARCHES

                                 who serve this market. These religious                  70%                                                WORD OF MOUTH

                                 travel programs serve youth, boomer                   76%                                                  TRAVEL MAGAZINES

                                 and mature adult groups.                            83%                                                    TOURISM CONFERENCES

          GROSS PRINT RATES                               CUSTOM CONTENT                                                      GROSS DIGITAL RATES
                                                          Our writer will work with directly with you to create a
                                                          one, two, three or four page custom content article. Your           WEBSITE
                   1X     Annual Contract (4 ads)         article will run in the issue of your choice in print, as
                                                          an e-Newsletter article in that months issue and on our             LEADERBOARD AD: $450
Full Page, Color   2,310		7,600 total *                   website for one year in our Travel Stories feature. Call or         BANNER: $350
                                                          email for additional information & rates.
2/3 Page, Color    1,785		5,900 total *                                                                                       E-NEWSLETTER
                                                          INSERTS/CUSTOM PRINTING
                                                                                                                              LEADERBOARD: $450
Half Page, Color   1,470		4,800 total *                   Your preprinted inserts can be polybagged with Going
                                                          On Faith and mailed for as little as 50¢/piece.                     BANNER: $350
                                                          Regional buys are also available. Call for a quote.
1/3 Page, Color    1,040		3,400 total *                                                                                       SPONSORED ARTICLE: $400
                                                                                                                              You submit up to 500 words of copy and four
1/6 Page, Color    685		2,200 total *                      PRINT DEADLINES                                                    photos that will run in one issue of our
                        *an 18% total savings                                                                                 e-Newsletter and on our website for one year
                         over standard pricing             SPRING: Space: Feb. 1 — Materials: Feb. 5
                                                                                                                              in our Travel Stories feature.
                                                           SUMMER: Space: May 1 — Materials: May 5
                                                           FALL: Space: Aug. 1 — Materials: Aug. 5                            DIGITAL DEADLINES:
For Ad Dimensions and Specs See Back Cover
                                                                                                                              Space: 1st of month prior
                                                           WINTER: Space: Nov. 1 — Materials: Nov. 5                          Materials: 5th of month prior

                                                                                                                                     888.253.0455
                                                    GOINGONFAITH.COM                         CONTACT US                              Kelly@grouptravelleader.com
                                                                                                                                     Kyle@grouptravelleader.com
2 0 2 1 E D I T O R I A L C A L E N DA R

    IN EVERY IS S UE:          • Industry Update         • Travel Tips         • Conference Connection               • Holy Land & the World

              CITY FEATURE     STATE FEATURE       SPECIAL INTEREST           TRAVEL STOP                 RETREAT VENUE                SPECIAL SECTION

 SPRING        Dearborn, IN        Kansas           Value Destinations        Car Museums           Black Hills Area Retreat Center       The South
                                                                                                            Deadwood, SD

 SUMMER        Branson, MO        Mississippi         Dinner Cruises      Music & Entertainment               The Cove,                 NE/Mid Atlantic
                                                                                                             Asheville, NC

 FALL          The Smokies       Pennsylvania      Farm & Factory Tours           History             Wheat State-Wichita Area          The Southwest
                                                                                                     Retreat Center, Augusta, KS

 WINTER                                                                                             Mt. Aetna Camp & Retreat Center,
               Jefferson, LA         Ohio              Civil Rights       Faith-Based Attractions                                       The Heartlands
                                                                                                            Hagerstown, MD

                                                                                                                         888.253.0455
                                            GOINGONFAITH.COM                        CONTACT US                           Kelly@grouptravelleader.com
                                                                                                                         Kyle@grouptravelleader.com
SMALL MARKET MEETINGS                                                                                                                                      RATES & PROFILE

                              READER PROFILE                                                        NUMBER OF PEOPLE ATTENDING MEETINGS
                                                                                                                              5 1%                                 50 OR LESS

                              Small Market Meetings was created to fill a niche in the                                           47 %                              51-250

                              billion dollar meetings and convention industry - the need                     76%                                                   251-500

                              for an industry publication that focuses exclusively on                               64%                                            501 OR MORE

                              second and third tier meeting destinations. Small Market
                              Meetings serves as the official publication of the Small
                              Market Meetings Conference and mails monthly to more                                  LOCATION OF MEETINGS PLANNED
                              than 10,000 qualified meeting planners nationwide. Our
                                                                                                                                              REGIONAL              14%
                              meeting planners serve the following markets
                                    • Corporate - 55%       • Sales - 19%                                                                  NATIONAL                 19 %
                                    • Association - 43%     • Technology - 7%
                                    • Educational - 34%     • Other - 35%                                        BOTH                                               67%

            GROSS PRINT RATES                                   CUSTOM CONTENT                                                     GROSS DIGITAL RATES
                                                                Our writer will work with directly with you to create a
                                                                one, two, three or four page custom content article.
                                                                Your article will run in the issue of your choice in print,             WEBSITE
                    12X      6X        3X         1X            as an e-Newsletter article in that months issue and on                  LEADERBOARD AD: $600
                                                                our website for one year in our Travel Stories feature.                 BANNER AD: $500
Full Page, Color   2,440   2,500    2,560       2,620           Call or email for additional information & rates.
                                                                                                                                        E-NEWSLETTER
2/3 Page, Color    2,050   2,100    2,150       2,200           INSERTS/CUSTOM PRINTING
                                                                                                                                        LEADERBOARD AD: $600
                                                                Your preprinted inserts can be polybagged with
                                                                                                                                        BANNER AD: $500
Half Page, Color   1,740   1,785    1,830       1,875           Small Market Meetings and mailed for as little as
                                                                50¢/piece. Regional buys are also available.
                                                                Call for a quote.
                                                                                                                                        E-BLAST: $1,500
1/3 Page, Color    1,315   1,355    1,395       1,435
                                                                                                                                        SPONSORED ARTICLE: $600
1/6 Page, Color     885     920        955        990             PRINT & DIGITAL DEADLINES                                             You submit up to 500 words of copy and
                                                                                                                                        four photos that will run in one issue of
For Ad Dimensions and Specs See Back Cover                        SPACE: 1st of month prior                                             our e-Newsletter and on our website for
                                                                  MATERIALS: 5th of month prior                                         one year in our Travel Stories feature.

                                         SMALLMARKETMEETINGS.COM                              CONTACT US                                  866.356.5128
                                                                                                                                          Kyle@smallmarketmeetings.com
2 0 2 1 E D I T O R I A L C A L E N DA R
                 MANAGING MEETINGS                   MEETING IDEAS             TOWN FEATURE        CITY SPOTLIGHT              MEETING GUIDES

JANUARY                 CVBs 101                    Meetings at Hotels          Glendale, AZ        Sioux Falls, SD              The Heartlands

FEBRUARY    Making the Most of Site Inspections      Sports Meetings            Providence, RI         Tulsa, OK                   The South

MARCH          Rebate & Incentive Programs        Special-Interest Meetings     La Crosse, WI        Eugene, OR             Rocky Mountains & Indiana

APRIL            Managing Room Blocks               Religious Meetings          Carbondale, IL       Lexington, KY                    Texas

MAY               Food & Beverage Tips            Colleges & Universities       Lake Erie, OH        Santa Fe, NM                   Carolinas

JUNE                Risk Management                Convention Centers         Chester County, PA   Chattanooga, TN             Kansas & California

JULY              Booking Entertainment            Off-Season Meetings        Fredericksburg, VA    Wilmington, DE              Mississippi & Ohio

AUGUST            Event Websites & Apps           Meetings at Museums         Auburn-Opelika, AL   Binghampton, NY             Iowa & Washington

SEPTEMBER    Minimizing Environmental Impact        Farms & Ranches             McKinney, TX        Shreveport, LA                   Florida

OCTOBER          Accessibility at Meetings            Historic Venues           Missoula, MT         Kearney, NE                     Illinois

NOVEMBER         Streamlining Registration        Meetings on the Beach          Oxford, MS          Berkeley, CA             Wisconsin & Kentucky

DECEMBER          Event Photos & Videos                   Casinos                Albany, GA        Jefferson City, MO       SMM Directory & New York

                                                                                                                        866.356.5128
                                   SMALLMARKETMEETINGS.COM                         CONTACT US                           Kyle@smallmarketmeetings.com
AD DIMENSIONS                                                                           GROUP  THE

                                                                                        TRAVEL LE ADER

              FULL PAGE                                    2/3 PAGE                             1/2 PAGE                          1/3 PAGE                          1/6 PAGE

             Safety Margin *

                                                                                                             Vertical

                                                                                                                                               Vertical
                                                                                                Horizontal                       Box

         Trim: 9˝ X 10.875˝                        No Bleed: 5˝ X 9.25˝                        Horizontal                          Box                        No Bleed: 2.5˝ X 4.5˝
       Bleed: 9.25˝ X 11.125˝                     Trim: 5.675˝ X 10.875˝                   No Bleed: 8˝ X 4.5˝               No Bleed: 5˝ X 4.5˝
                                                  Bleed: 5.925˝ X 11.125˝                   Trim: 9˝ X 5.3438˝
      Live Area: 8.5˝ X 10.375˝                                                                                                    Vertical
                                                                                          Bleed: 9.25˝ X 5.5938˝
                                                                                                                           No Bleed: 2.5˝ X 9.25˝
       * All photos and text need to                                                              Vertical                  Trim: 3.175˝ X 10.875˝
        stay inside the Trim by 1/4                                                       No Bleed: 3.9˝ X 9.25˝           Bleed: 3.425˝ X 11.125˝
             for all bleed ads
                                                                                           Trim: 4.575˝ X 10.875˝
                                                                                          Bleed: 4.825˝X 11.125˝

A D S P E C I FICAT IONS
    FILE        PDF x1 prefered                                                          FONTS		 All fonts embedded or converted to paths, outlines, boxes.
    FORMATS     JPG, EPS, TIF or PDF accepted
                                                                                         LINESCREEN      We print with 150 lines per inch.
    COLOR       CMYK
                                                                                         SENDING AD      To submit your ad, you may share a PDF via Dropbox or other file sharing
    IMAGES      All images should be 300 dpi CMYK                                                        program or you may email it to one of the following addresses:
                IMPORTANT: Be certain that all color profiles (including
                RGB, ICC and PMS) have been converted to CMYK in all                     production@grouptravelleader.com • production@selecttraveler.com
                files. Ads received with unacceptable colors will be converted by our    production@goingonfaith.com • production@smallmarketmeetings.com
                production staff. This conversion may change the color appearance.

DEADLINES All materials are due by the 5th of the month prior to the issue date.                                  CONTACT US                 888.253.0455             gtl-advertising.com
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