2021 ADVERTISING PLANNER - The Group Travel Leader
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2 0 2 1 A DV E R T I S I N G P L A N N E R
MEET THE SALES TEAM
OUR BRAND
CLASSIC DESIGN
Our magazines feature the most compelling photography and design in the
tourism industry. Readers regularly tell us they keep them and refer to them
often for travel planning ideas.
COMPELLING STORIES
Our professional writers and editors travel throughout the United States and
around the world to craft travel articles that are rich, informative and entertaining.
Our readers trust us because we don’t compromise on editorial content.
INSTANT ACCESS
Our magazine websites are crafted with beauty and simplicity to match our
print standards, and our series of e-newsletter and customized email products
ensures you can get your message in front of our readers whenever you want. VICE PRESIDENT,
SALES AND MARKETING
READERSHIP CONNECTIONS KELLY TYNER
We have spent years building personal relationships with influential travel kelly@grouptravelleader.com
planners and meeting planners, and our exclusive OnSite Familiarization Tour
Program brings the most qualified planners in the industry to your destination.
DIRECTOR OF
ENDURING PARTNERSHIPS ADVERTISING SALES
We publish custom magazines for some of the most well respected
organizations in the tourism industry including The Group Travel Family, KYLE ANDERSON
Travel South USA, Southeast Tourism Society, Myrtle Beach CVB, Ohio Has kyle@grouptravelleader.com
kyle@smallmarketmeetings.com
It, Travel Alliance Partners, Explore Minnesota, The U.S. Civil Rights Trail
and The Kentucky Horse Park.
GROUP THE
TRAVEL LEADER
GROUPTRAVELLEADER.COM
888.253.0455
SMALLMARKETMEETINGS.COM
866.356.5128
.
PRINT
Print Advertising Special Sections Custom Content High Impact Units
See Editorial Calendars Kentucky Tourism 1 Page Feature Bellyband • Barn Door
Georgia Tourism 2 Page Feature Gatefold • Insert
3 Page Feature and More.....
4 Page Feature
MAGAZINE TITLES
PUBLISHED BY
THE GROUP TRAVEL LEADER, INC.
PIONEER PUBLISHING, INC.
GROUP THE
TRAVEL LE ADER
.
D I G I TA L Get exposure for your brand on our family of websites and industry-leading
e-newslettters. You can also reach our audience directly with a dedicated e-blast.
WEBSITE E-NEWSLETTER
GROUPTRAVELLEADER.COM • SELECTTRAVELER.COM
BANNER ADS BANNER ADS
GOINGONFAITH.COM • SMALLMARKETMEETINGS.COM
You can purchase a Banner Ad on
any of our four websites for LEADERBOARD
3, 6, 9 or 12 months. 700 x 100 pixels
LEADERBOARD 1200 x 250 pixels SIDE BANNER
300 x 250 pixels
SIDE BANNER 250 x 250 pixels
E-NEWSLETTER DEDICATED
SPONSORED E-BLAST
ARTICLE Send your sales message
to our group leaders or
You can purchase a sponsored meeting planners in a
e-newsletter article post by sending dedicated HTML or PDF
us four photos and up to 500 words e-blast. Use our platforms
about a featured tour or product. to get your message out to
our readers.
Your article will also be featured on
our website.
GROUP TRAVEL MINUTE — Twice Monthly
SELECT TRAVELER MINUTE — Monthly
E-NEWSLETTERS FAITH TRAVEL MINUTE — Monthly
MEETINGS AT A GLANCE — Twice Monthly
1 Page Feature
CUSTOM CONTENT Our magazines, your message! CUSTOM CONTENT
For a spirited adventure
explore Northern Kentucky
BY VICKIE MITCHELL
F
or a spirited slice of the Savor sippable spirits
Bluegrass State, visit For distilled spirits and spirited startup stories, do tours and tastings at three area
Northern Kentucky, a string distilleries. Northern Kentucky is, after all, the northernmost point on the Kentucky
of cities and towns along Bourbon Trail. In Newport, New Riff is hanging more and more awards in its steel and
the Kentucky-Ohio border, glass distillery near the river. What inspired the “Made by Ghosts” slogan at Boone
across the Ohio River from County Distilling, located a mile from Interstate 75? Owners say their whiskey, bourbon
Cincinnati. Spirits here take many forms, from and gin reflect the spirits of men who first made bourbon in these parts in the early 1800s.
religious attractions that tell Biblical stories to Farther west, Neely Family Distillery also looks to the past for inspiration. Making
distilleries that pour their souls into producing moonshine--illegally in those days--kept food on the table for nine generations of this
bourbon and other distilled spirits. Kentucky family. Now, the 10th and 11th generations are making ‘shine and other spirits
with the government’s blessing at their distillery 200 yards from Kentucky Speedway,
Reflect on spiritual stories home to NASCAR’s Quaker State 400. Groups are welcomed to tour the gigantic auto
The striking Cathedral Basilica of the racing facility, and maybe even take a spin in their motorcoach around the 1.5-mile oval.
Assumption, inspired by Paris’s Notre Dame,
appeals to both the faithful and to fans of fab- Experience the spirit of adventure
ulous architecture. Its stony Gothic façade The Ohio River is not only scenic, its banks are packed with adventures. The best way to
stands in contrast to a soaring interior bright- see what lies along each side is on a BB Riverboats’ tour. Sightseeing, dinner, themed and
ened by two 26-foot diameter rose windows other cruises leave from a new dock and adjoining event facility. Tour boats paddle past
and 80 German-made stained glass windows. riverfronts vastly remade, with parks and sports stadiums on the Cincinnati side and the
The spiritually minded also come to visit Newport Aquarium, Newport on the Levee and hotels on the Kentucky side. In Newport,
sister attractions, located 40 miles apart. Both learn about the underworld spirits who turned the small city into the nation’s first “Las
the Creation Museum and the Ark Encounter Vegas,” before city fathers ran the gamblers out of town on a Newport Gangster Tour.
tell Biblical stories through lifelike animatronic
exhibits, but each also offers a host of other Dig into local specialties
things to see and do. Gardens and a café add Get into the spirit of the region by sampling two of its iconic foods. Many local
enjoyment at the Creation Museum. A wooden restaurants serve its riff on sausage -- a mashup of pork, spices and oats called goetta
ark of Biblical proportions is of course the -- on burgers, or as a new twist on old favorites like Eggs Benedict or grilled cheese.
breathtaking star at the Ark Encounter, but Popular chains Gold Star and Skyline Chili deliver Cincinnati chili, a meaty concoction
there’s also a massive buffet restaurant, camel laced with cinnamon that locals like over spaghetti or on a hot dog bun. The region’s
rides and a petting zoo, a gift shop, a large German heritage is celebrated daily at Hofbrauhaus, where groups rub elbows at long
theater, a skating rink and a zipline. tables and enjoy brauts, sauerkraut and polkas.
www.meetnky.com
877-659-8474 ERIN HOEBBEL
GROUP TOUR MANAGER
859-655-4154
OR 513-307-6343 (CELL)
EHOEBBEL@MEETNKY.COM
meetNKY.com
2 or 3 Page Feature
CONTINUED FROM PAGE 32
new restrooms. Learn to make jam and can green beans or taste half a dozen varieties of basil
on a leisurely walking tour. Meet a beekeeper who gathers honey from around the world, then sit GLASS ROOSTER
CANNERY & ART BARNS
down to a meal where everything from the chicken to the salad dressing has been enhanced by
honey. Head to a field, clippers in hand and snip snapdragons, cosmos and bachelor buttons to
carry home. Even those who don’t have time for a canning class can go home with a jar or two of
jam or jelly chosen from among dozens of flavors sold in the farm’s shop.
Get a bigger taste with a food tour
Giving visitors a bigger taste of Columbus is Columbus Food Adventures’ aim. Every group
tour it designs is customized, based on that group’s interests, schedule and mobility. Because
the company has connections throughout the city, it can easily handle the logistics involved for
a progressive tour of restaurants in the artsy Short North, a driving tour with stops at the small,
international cafes that pepper the city, a focus on coffee and desserts or a guided walking tour
through German Village with stops for sustenance at longtime favorites. And, Columbus Food
Adventures’ recent merger with Columbus Brew Adventures makes tours that combine food and Photo by Laura Watilo Blake
drink easy to arrange.
A perfect pairing: Chocolates and peanut butter
Depending on the season, chocolates take different forms at
Anthony-Thomas Candy Company. Springtime brings bunnies; fall
brings even more Buckeyes, the double-roasted peanut butter-stuffed
F O OD & W I N E
chocolates it makes by the million. A tour of the candy manufacturer
SAHARA CAMELS
named Columbus one of its
costs $2 but every visitor gets a $2 gift shop voucher in return. To
stick with the peanut theme, make a stop at Krema Nut Company, “32 Places To Go (And Eat)
which sells mixed nuts, candies and fresh ground peanut butter.
Instead of a tour, visitors peer through windows to watch peanut in 2019.”
butter in the making; a super snack bar slathers fresh bread with nut
spreads and add-ins like bananas, chocolate, strawberry jam and
marshmallow cream for scrumptious sandwiches.
A German immersion KREMA NUT CO. SPICY
Groups buzz right past the always-present line at Schmidt’s and PEANUT BUTTER
head up to the Banquet Haus, where a buffet bursts with Bahama
Mamas--a spicy sausage that spawned its own festival -- bratwurst,
German potato salad, sauerkraut and the meal topper -- mini cream
puffs packed with vanilla cream. Dining at this German Village
icon can be even more of a cultural immersion with add-ons like an
accordionist who can play anything from polkas to the Star Wars
theme or a step-on guide to direct a driving tour through picturesque
German Village before or after a meal. For treats to take back home
and a sweet ending to a tour, there’s Schmidt’s Fudge Haus where
Courtesy Krema Nut Co.
chocolate, sugar and nuts meld in copper pots.
Burgeoning brews and spirits
Crafty and spirited sum up Columbus’ liquid assets. Craft brews
are booming, with more than 40 breweries and more on the way.
For more information BY ELIZA MYERS
Distilleries are the next wave. It’s fun to get a taste of each by visiting
Columbus Brewing and High Bank Distillery. Columbus Brewing, contact:
the city’s oldest craft brewer, has a new taproom with 20 brews on
tap for post-tour sipping. There’s seating indoors and out, food
trucks most nights and walls covered with the fantastical art used on
the brand’s labels. Meanwhile High Bank is fairly new but already ROGER DUDLEY
churns out gins, vodkas and soon will pour its first bourbon. After
tours here, settle in at its roomy restaurant and enjoy a mushroom
EXPERIENCE COLUMBUS
grilled cheese or tuna bowl and sample a Blackberry Collins or other www.experiencecolumbus.com
cocktail crafted from High Banks’ spirits. RDudley@ExperienceColumbus.com
866-397-2657
34
YOUR DESTINATION NEVER LOOKED BETTER
4 Page Feature
H ighlight your destination or experience with an article by a
professional travel writer! With our custom content series,
you can have your own article of up to four pages in any of our
magazines. Our professional travel writer will work with you to
develop a story showcasing the activities, attractions and accolades
A CUSTOM CONTENT SERIES FROM COLLETTE
NORTHERN LIGHTS, ICELAND PUFFINS
GENERATIONS
you want our readers to know about. Then our art director uses your OF EXCELLENCE
PANORAMA IN ICELAND
photos to create a visually stunning magazine layout that is sure to FAMILY DEFINES COLLETTE AS LEIBL-COTE STEPS FORWARD
JACLYN LEIBL-COTE
AND DAN SULLIVAN JR. aries, worked in customer care and inside
those citiessales,
hotels?’ andon‘Does
tations?’ Weand
much ‘Which
and asked,
product
it meet
go marketing.
of her recent
are the focus
development,
our brand’s tour
into the hotels and contract
best has been
expec-management
travelers having to create this themselves,”
STREET FOOD
A good look
the street ing.
HITS CHORD“People
said Leibl-Cote.
thingsofup,
example
foodThey
tourmight
that
WITH GROUPScan go online
butauthenticity
that can beisoverwhelm-
not have trips
on Collette’s any clue
haveanda big smile, a frozen smile, on your face.
It’s one of those things that you didn’t know
to about
wasgo-on your bucket list until you did it!”
LAKE COMO DUSK IN VENICE
drive leads and reader engagement. In addition to running in the
everything with “I them,
have aso broad
we canperspective Vietnam. ing to Vietnam — where to go there, what
put trust because
BY VICKIE MITCHELL behind the I’ve beenwe
product a part of the business in different
develop.” to see,
“Our street foodhow long to stay,
experience where to stay. It
is optional LEIBL-COTE
is PREPARES TO LEAD
ways,” she said. very complicated
but most people choose to doifityouanddon’t COLLETTE IN ITS SECOND CENTURY
have the time
love it,”
W
W
orried that there’s nothing dog sledding, reindeer encounters, Northern the daughter of Dan Sullivan Jr., CEO, and COLLETTE DELIVERS
She knows AUTHENTICITY
that Collette must anticipate to really
said Leibl-Cote. “Ourunderstand
team vettedthe area to which you
it, curated Collette is among the few major tour
new under the sun in group Lights viewings and other experiences a trav- granddaughter of Dan Sullivan Sr., who A companywhatdoesn’t
travelers andfortravel
thrive planners itwant,
a century are the
and picked going.”
vendors. Going local like companies with a woman at the helm. And,
travel? Relax, says Jaclyn eler would wish for on a trip there. bought Collette from founder Jack Col- delve into
without a popular destinations
product, and create
and Collette has itineraries
that requires research, collaboration and as Leibl-Cote points out, Collette is also a
Leibl-Cote, the new presi- lette in the 1960s. Collette turns 101 years that hit group
always monitored a chord. Not every
leaders’ needsgroupand wants diligence.”COLLETTE CRAFTS AND
duethe rarity because it has had only three leaders
print magazine, your Custom Content article will also appear in that
dent of Collette, the country’s longest-oper- ANOTHER TRAVEL SURPRISE? COLOMBIA. old this year and has some 700 employees desires andsame kindits
adapted of tour,
toursshe realizes,
to meet those Finland is OWNS
which is why another ITSexample
EXPERIENCES
of how Col- in 100 years, unlike many public companies,
ating tour company. Colombia has been another pleasant travel around the world. Collette
needs. Today’s groupshaswant
developed options
authentic expe-like Explora- Collette’s teamsapproach
lette’s boots-on-the-ground go into destinations
en- and CEOs change every few years.
where
“There’s plenty of world left out there,” surprise for Leibl-Cote. Collette has a new tions, itssaid.
riences, Leibl-Cote line of tours for 19 or fewer people. work directly
riches the travel with A
experience. prospective
tour grouphotels, res- “With Collette,” she says, “there’s stabil-
she said assuredly. 10-day tour of the South American nation. A BROAD WORK EXPERIENCE, “Expectations“Thereare are destinations
changing and peoplethat should
never taurants
beforgets and attractions.
the feeling of flying across the ity. But, looking forward, I can assure our
“There’s still the stereotype of Colombia that FROM THE MAILROOM UP traveled
want to really be a with fewer
part of the people
experience. snowtoin a dog “We
if you want sled,handcraft
for example.the experience and are do-
customers that we will also pivot and change
IGLOOS AND DOG SLEDS IN FINLAND everyone remembers from the ‘80s, but I was Leibl-Cote’s first job with Collette was in They want bring
off thethebus.experience
You can’t to
justlife,”
stopsaid
forLeibl-Cote. ing sitting
“You aren’t research on all overyou
a bus; the areglobe,”
get- Leibl-Cote
as needed, to stay relevant to an ever-chang-
Take Finland. When Leibl-Cote and the there last year, designing and developing our the mailroom at the company’s headquar- 30 minutes anymore. They want to be able ting out andsaid. “We don’twith
connecting buy what
through a local operator
Finland ing market.”
to connect.” COLLETTE RELIEVES BURDENS
month’s e-newsletter and will appear on our website for one year. The
Collette team saw how popular the company’s program and the country is amazing, a won- ters in Rhode Island, when she was just a because
is all about,” we want to“You
said Leibl-Cote. ownprobably
our brand, own the
OF COMPLEX TOUR PLANNING
SIGN UP TO WIN
tours to Iceland had become, they ventured derful place to travel and visit,” she said. teen. Over school breaks and summers, her experience. We have boots on the ground
into Finland. No other tour company was experience with the company grew. She Group leaders who have planned trips going in to experience these other cultures.
showcasing the country. In Finland, Collette’s BORN INTO THE BUSINESS graduated from college, earned an MBA and abroad appreciate having a knowledgeable That sets us apart. It is how travel should be
DOG SLEDDING IN FINLAND company handle the details. developed.
travel experts found igloo hotels and Finn- Leibl-Cote is no newcomer to travel or returned to Collette full-time 13 years ago.
ish log cabins for overnight stays and added to Collette. She grew up in the business, Although she’s led tours, designed itiner- “We take a lot of the burden away from the “In Vietnam, our team has gone to all
SAHARA CAMELS
package also includes a 300 x 250 pixel banner ad in our e-newsletter. AN EIGHT-DAY ITALIAN VISTAS TRIP
FOR TWO FROM COLLETTE
EXOTICS ARE TRENDING T T
ravelers always rave about Col- Select Traveler Conference, to be held
lette’s Italian Vistas tour! February 10-12 at French Lick Resort in
“It was the snapshot of Italy French Lick, Indiana. (The winner does
we wanted.” not have to be present to win.)
SHOPPING IN ROME
“We would have never seen everything The eight-day tour takes place February
included in the tour on our own.” 27-March 5, 2020, and includes land, round-
“How lovely the hotels were!” trip air travel, and taxes and surcharges
AFRICAN LION “We saw more sights and learned more from New York. Most meals are included.
JJ
history than I thought possible.” The tour includes two nights in Rome, one
acyln Leibl-Cote grew up with suit- She is also enamored of Colombia, South In 2020, one group travel planner, and night in Sorrento, two nights in Florence
case in hand. Her dad, Dan Sullivan America, after traveling there last year to
Jr., often brought the family along create Collette’s 10-day Experience Colom- their guest, will have the chance to ex- and one night in Venice.
as he traveled the world for the bia tour. “Colombia is one of those places perience Collette quality as the winner Iconic sites like the Colosseum in Rome,
family business, now known simply as Col-
lette.
where I was like, ‘Wow, I had no idea!’”
Each city and region has its own flavor,
of Collette’s Italian Vistas Familiarization
Tour.
Michelangelo’s David in Florence and nu-
merous other well-known landmarks are ABOUT
COLLETTE
Now, Leibl-Cote is doing much the same she says: the colorful markets of Bogota; Planners can enter the giveaway by included, and the tour includes local ex-
with her three young children, as she steps the hills and valleys of the coffee region;
signing up online at www.selecttraveler. periences for its travelers at shops, res-
into her role as Collette’s president and Cartagena, a tropical port with “unbeliev-
prepares to succeed her dad in the next able Mediterranean style food”; and Medel- com through February 11. The winner will taurants, wineries and other authentic
few years as CEO and president. She will lin, where travelers visit the neighborhood be announced February 11 at the 2019 stops. Collette celebrated its 100th anniversary
assume the reins of a tour company that is Comuna 13. in 2018. The family-owned company is
more than 100 years old. “It used to be a gang area with lots of is- TO ENTER, GO TO the longest-operating tour operator in the
So what does such a world traveler sug- sues,” says Leibl-Cote, “and it has reinvented MEDELLIN, COLOMBIA U.S., and offers 169 tours to 59 countries.
gest to tour planners looking for new travel itself through art and music. You go there and
destinations? “Vietnam, Morocco, Japan, see how an area that seemed to have no oppor- 844-445-5663
Iceland and South Africa,” she recommends. tunity for the future has turned itself around.” SELECTTRAVELER.COM/2019-COLLETTE-ITALIAN-VISTAS-DRAWING-2
www.gocollette.com
“The exotics are trending.”
ONSITE FA M E V E N T S Host qualified travel or meeting planners in your destination!
JORDAN
WITH THE GROUP TRAVEL LEADER
Host qualified travel or meeting planners in your
destination by working with us on one of our popular
events! Numerous destinations have already hosted
our exciting OnSite fam tours. We promote each event,
invite our readers, assist you with planning and attend
the event to produce social media buzz and extensive
CLEARWATER
editorial coverage in our magazine and e-newsletter.
An OnSite Fam Event offers a year’s worth of publicity
in print and online. These events are designed to unite
your industry or members in an overall effort that
produces excitement leading up to, during and after
the event. Your exposure lasts for months and yields
massive media results from on site interaction with
travel planners who attend.
ARTICLES
JORDAN GEORGIA COLUMBUS LOUISIANA
EGYPT CLEVELAND
PRINT
ADVERTISING
WEB & SOCIAL MEDIA
CUSTOM PUBLISHING Let Us Create a Custom Magazine for You!
GO SOUTH U.S. CIVIL RIGHTS TRAIL OHIO HAS IT!
If you represent a region, state, organization TOUR PLANNER TRAVEL GUIDE GROUP TRAVEL GUIDE
or similar group that would benefit from
our publishing expertise, contact our
sales team today. We do all the work!
We’ll meet with you to develop the editorial
content, we’ll create the sales plan and
materials, and we’ll deliver an unparalleled
product on your deadline. Contact any of
our clients for a recommendation—they’ll
confirm our commitment to delivering your
magazine on schedule and exceeding all
your expectations.
Call today to see how easily we can do
one for you! 888.253.0455
KENTUCKY HORSE PARK MINNESOTA MYRTLE BEACH KENTUCKY TOURISM
MAGAZINE GROUP TRAVEL GUIDE HOLIDAY & STUDENT GUIDES GROUP TRAVEL GUIDE
THE GROUP TRAVEL LEADER RATES & PROFILE
READER PROFILE AVERAGE NUMBER TRIP PLANNING TIME FRAMES
OF TRIPS/YEAR
29% 3 MONTHS OR LESS
The Group Travel Leader is published 47 % 3-6 MONTHS
10 times per year and is read by 76% 6-12 MONTHS
more 33,000 travel planners in print
and via our digital edition format.
21% 64% MORE THAN A YEAR
31+
These travel buyers are professional WHEN PLANNING TRIPS I WORK WITH:
tour operators who are members 8%21-30 55%
of ABA, NTA, OMCA, SYTA, or 1-10 30% RECEPTIVE OPERATORS
USTOA or group leaders that attend
Group Travel Family conferences
16 % 58% REGIONAL TOURISM OFFICE
11-20 6 1% STATE TOURISM OFFICE
or other industry tradeshows that 65 % CVB’S & DMO’S
qualify them each year. 77% TOUR OPERATORS
GROSS PRINT RATES CUSTOM CONTENT GROSS DIGITAL RATES
Our writer will work directly with you to create a one,
two, three or four page custom content article. Your
10X 5X 3X 1X article will run in the issue of your choice in print, as WEBSITE
an e-Newsletter article in that month’s issue and on LEADERBOARD AD: $600
Full Page, Color 4,120 4,340 4,560 4,750 our website for one year in our Travel Stories feature. BANNER AD: $500
Call or email for additional information & rates.
2/3 Page, Color 3,150 3,350 3,550 3,750 E-NEWSLETTER
INSERTS/CUSTOM PRINTING
LEADERBOARD AD: $600
Half Page, Color 2,620 2,770 2,930 3,100 Your preprinted inserts can be polybagged with The
BANNER AD: $500
Group Travel Leader and mailed for as little as 50¢/
1/3 Page, Color 1,650 1,770 1,890 2,000 piece. Regional buys are also available. Call for a quote.
E-BLAST: $1,500
1/6 Page, Color 1,100 1,200 1,300 1,400 SPONSORED ARTICLE: $600
PRINT & DIGITAL DEADLINES
You submit up to 500 words of copy and
For Ad Dimensions and Specs See Back Cover SPACE: 1st of month prior four photos that will run in one issue of
CANCELLATION POLICY: Ads cancelled less than 15 days prior to the MATERIALS: 5th of month prior our e-Newsletter and on our website for
space deadline will be billed at the contract-cost of the ad. one year in our Travel Stories feature.
GROUP
TRAVEL LEADER
THE
GROUPTRAVELLEADER.COM CONTACT US
888.253.0455
Kelly@grouptravelleader.com
Kyle@grouptravelleader.com2 0 2 1 E D I T O R I A L C A L E N DA R GROUP
TRAVEL LEADER
THE
THEME STATE SPOTLIGHT DESTINATION CITY FEATURE TRAVEL STOP SPECIAL SECTIONS
JANUARY Spring Destinations Delaware Ohio Milwaukee, WI Outlet Malls GO South (STS)
The Great Lakes
FEBRUARY Music & Entertainment Maryland New Mexico Virginia Beach, VA Museums America’s Crossroads (OK, MO, KS, AR)
MARCH US Civil Rights Trail &
Food & Spirits Louisiana Minnesota New York City Trains Kentucky
APRIL Student Travel Kansas Alabama Philadelphia, PA Native American The Carolinas &
Florida
MAY Tennessee &
History & Heritage Georgia Missouri Oklahoma City, OK Birdwatching California
JUNE Waterfront Destinations Wisconsin South Carolina Los Angeles, CA Presidential Sites Along The Mississippi River
Oklahoma &
JULY/AUGUST Faith-Based Travel Arkansas Iowa The Smokies, TN Live Theater Pennsylvania
SEPTEMBER Arts & Culture Virginia Alaska St. Louis, MO Studio Tours Buyers Guide Directory
America’s Heartland
OCTOBER Outdoor Adventure Colorado Wyoming Black Hills, SD Beaches & Seashores Kentucky Travel Guide
African American Heritage
NOVEMBER/DECEMBER Cruising Indiana Texas Columbus, OH Gaming International Buyers Guide
GROUP
TRAVEL LEADER
THE
GROUPTRAVELLEADER.COM CONTACT US
888.253.0455
Kelly@grouptravelleader.com
Kyle@grouptravelleader.comSELECT TRAVELER RATES & PROFILE
READER PROFILE NUMBER OF TRAVELERS DO YOU PLAN
IN TRAVEL PROGRAM INTERNATIONAL TRIPS?
Select Traveler is the national magazine
for travel planners for banks, chambers
84%
1 9%
YES
of commerce and alumni associations,
and serves as the official magazine 1-50
of the Select Traveler Conference. It is 41 %
mailed six times a year to more than MORE THAN NO, BUT I WOULD CONSIDER 10 %
4,500 travel planners for these upscale 501 25 %
groups, including 400 tour operators 51-250
who serve this market. These affluent
travel programs deliver members who 16% NO, AND I AM NOT INTERESTED 6%
251-500
travel as much as 6-8 times per year.
GROSS PRINT RATES CUSTOM CONTENT GROSS DIGITAL RATES
Our writer will work directly with you to create a one,
two, three or four page custom content article. Your
6X 3X 1X article will run in the issue of your choice in print, as WEBSITE
an e-Newsletter article in that month’s issue and on
LEADERBOARD AD: $450
Full Page, Color 2,940 3,140 3,300 our website for one year in our Travel Stories feature.
Call or email for additional information & rates. BANNER: $350
2/3 Page, Color 2,470 2,580 2,690 E-NEWSLETTER
INSERTS/CUSTOM PRINTING
Half Page, Color 2,050 2,150 2,250 Your preprinted inserts can be polybagged with
LEADERBOARD: $450
Select Traveler and mailed for as little as 50¢/piece. BANNER: $350
1/3 Page, Color 1,500 1,580 1,650
SPONSORED ARTICLE: $400
1/6 Page, Color 990 1,040 1,090 PRINT & DIGITAL DEADLINES You submit up to 500 words of copy and
four photos that will run in one issue of our
For Ad Dimensions and Specs See Back Cover SPACE: 1st of month prior e-Newsletter and on our website for one year
CANCELLATION POLICY: Ads cancelled less than 15 days prior to MATERIALS: 5th of month prior in our Travel Stories feature.
the space deadline will be billed at the contract-cost of the ad.
888.253.0455
SELECTTRAVELER.COM CONTACT US Kelly@grouptravelleader.com
Kyle@grouptravelleader.com2 0 2 1 E D I T O R I A L C A L E N DA R
IN EVERY ISS UE: • International Travel Feature • Planner Talk Back • Checking In Profiles • Travel Toolbox • Career Corner • Where We’ve Been
TRAVEL FOCUS STATE/REGIONAL CITY FEATURE BIG CITY FEATURE WE’RE KNOWN FOR SPECIAL SECTIONS CONFERENCE CONTENT
JANUARY
FEBRUARY Lighthouses Oklahoma Myrtle Beach, SC Minneapolis Mardi Gras Rocky Mountains Conference Preview
MARCH
APRIL Dining Experiences South Dakota Colorado Springs,CO Indianapolis Museums The South Conference Coverage
MAY
JUNE Thriving Downtowns Tennessee Napa Valley, CA Montreal Beaches The Midwest Market Update
JULY
AUGUST Arts & Culture Kentucky Eureka Springs, AR Seattle Sports Cruising Marquee Directory
SEPTEMBER
OCTOBER Theater Missouri Lincoln, NE New Orleans Gardens Coastal Cities Conference City
NOVEMBER TAP Special Section &
DECEMBER Resorts Ohio Charlotte, NC Boston Winter Conference Information
International Buyers Guide
MARQUEE INCLUDES THE FOLLOWING:
• Buy a 1/2-Page ad and receive a 1/2-page profile in directory - $2,050 gross
• Buy a Full-Page ad and receive a Full-Page profile adjacent to your ad - $2,940 gross
888.253.0455
SELECTTRAVELER.COM CONTACT US Kelly@grouptravelleader.com
Kyle@grouptravelleader.comGOING ON FAITH RATES & PROFILE
READER PROFILE TRIP LENGTH OFFERED
75% 1-5 DAYS
Going On Faith is the national 7 2% 6-10 DAYS
magazine for faith-based planners 28% 11-15 DAYS
and serves as the official magazine 12 % 15 OR MORE DAYS
of the Going On Faith Conference. It
is mailed four times a year to more SOURCES FOR NEW TRAVEL IDEAS
than 6,000 qualified travel directors
for churches, synagogues and other 25% SOCIAL MEDIA
religious groups and to tour operators 54 % ONLINE SEARCHES
who serve this market. These religious 70% WORD OF MOUTH
travel programs serve youth, boomer 76% TRAVEL MAGAZINES
and mature adult groups. 83% TOURISM CONFERENCES
GROSS PRINT RATES CUSTOM CONTENT GROSS DIGITAL RATES
Our writer will work directly with you to create a one, two,
three or four page custom content article. Your article will WEBSITE
1X Annual Contract (4 ads) run in the issue of your choice in print, as an e-Newsletter
article in that month’s issue and on our website for one year LEADERBOARD AD: $450
Full Page, Color 2,310 7,600 total * in our Travel Stories feature. Call or email for additional BANNER: $350
information & rates.
2/3 Page, Color 1,785 5,900 total * E-NEWSLETTER
INSERTS/CUSTOM PRINTING
LEADERBOARD: $450
Half Page, Color 1,470 4,800 total * Your preprinted inserts can be polybagged with Going
On Faith and mailed for as little as 50¢/piece. BANNER: $350
Regional buys are also available. Call for a quote.
1/3 Page, Color 1,040 3,400 total * SPONSORED ARTICLE: $400
You submit up to 500 words of copy and four
1/6 Page, Color 685 2,200 total * PRINT DEADLINES photos that will run in one issue of our
*an 18% total savings e-Newsletter and on our website for one year
over standard pricing SPRING: Space: Feb. 1 — Materials: Feb. 5
in our Travel Stories feature.
SUMMER: Space: May 1 — Materials: May 5
For Ad Dimensions and Specs See Back Cover FALL: Space: Aug. 1 — Materials: Aug. 5 DIGITAL DEADLINES:
CANCELLATION POLICY: Ads cancelled less than 15 days prior to the Space: 1st of month prior
space deadline will be billed at the contract-cost of the ad.
WINTER: Space: Nov. 1 — Materials: Nov. 5 Materials: 5th of month prior
888.253.0455
GOINGONFAITH.COM CONTACT US Kelly@grouptravelleader.com
Kyle@grouptravelleader.com2 0 2 1 E D I T O R I A L C A L E N DA R
IN EVERY IS S UE: • Industry Update • Travel Tips • Conference Connection • Holy Land & the World
CITY FEATURE STATE FEATURE SPECIAL INTEREST TRAVEL STOP RETREAT VENUE SPECIAL SECTION
SPRING Dearborn, IN Kansas Value Destinations Car Museums Black Hills Area Retreat Center The South
Deadwood, SD
SUMMER Branson, MO Mississippi Dinner Cruises Music & Entertainment The Cove, NE/Mid Atlantic
Asheville, NC
FALL The Smokies, TN Pennsylvania Farm & Factory Tours History Wheat State-Wichita Area The Southwest
Retreat Center, Augusta, KS
WINTER Mt. Aetna Camp & Retreat Center,
Jefferson, LA Ohio Civil Rights Faith-Based Attractions The Heartlands
Hagerstown, MD
888.253.0455
GOINGONFAITH.COM CONTACT US Kelly@grouptravelleader.com
Kyle@grouptravelleader.comSMALL MARKET MEETINGS RATES & PROFILE
READER PROFILE NUMBER OF PEOPLE ATTENDING MEETINGS
5 1% 50 OR LESS
Small Market Meetings was created to fill a niche in the 47 % 51-250
billion dollar meetings and convention industry - the need 76% 251-500
for an industry publication that focuses exclusively on 64% 501 OR MORE
second and third tier meeting destinations. Small Market
Meetings serves as the official publication of the Small
Market Meetings Conference and mails monthly to more LOCATION OF MEETINGS PLANNED
than 10,000 qualified meeting planners nationwide. Our
REGIONAL 14%
meeting planners serve the following markets
• Corporate - 55% • Sales - 19% NATIONAL 19 %
• Association - 43% • Technology - 7%
• Educational - 34% • Other - 35% BOTH 67%
GROSS PRINT RATES CUSTOM CONTENT GROSS DIGITAL RATES
Our writer will work directly with you to create a one,
two, three or four page custom content article. Your
article will run in the issue of your choice in print, as WEBSITE
12X 6X 3X 1X
an e-Newsletter article in that month’s issue and on LEADERBOARD AD: $600
Full Page, Color 2,440 2,500 2,560 2,620 our website for one year in our Meet Me Here feature. BANNER AD: $500
Call or email for additional information & rates.
2/3 Page, Color 2,050 2,100 2,150 2,200 E-NEWSLETTER
INSERTS/CUSTOM PRINTING
LEADERBOARD AD: $600
Half Page, Color 1,740 1,785 1,830 1,875 Your preprinted inserts can be polybagged with
Small Market Meetings and mailed for as little as
BANNER AD: $500
1/3 Page, Color 1,315 1,355 1,395 1,435 50¢/piece. Regional buys are also available.
Call for a quote.
E-BLAST: $1,500
1/6 Page, Color 885 920 955 990 SPONSORED ARTICLE: $600
PRINT & DIGITAL DEADLINES You submit up to 500 words of copy and
For Ad Dimensions and Specs See Back Cover SPACE: 1st of month prior
four photos that will run in one issue of
our e-Newsletter and on our website for
CANCELLATION POLICY: Ads cancelled less than 15 days prior to the MATERIALS: 5th of month prior one year in our Meet Me Here feature.
space deadline will be billed at the contract-cost of the ad.
SMALLMARKETMEETINGS.COM CONTACT US 866.356.5128
Kyle@smallmarketmeetings.com2 0 2 1 E D I T O R I A L C A L E N DA R
MANAGING MEETINGS MEETING IDEAS TOWN FEATURE CITY SPOTLIGHT MEETING GUIDES
JANUARY CVBs 101 Meetings at Hotels Glendale, AZ Sioux Falls, SD The Heartlands
FEBRUARY Making the Most of Site Inspections Sports Meetings Providence, RI Tulsa, OK The South
MARCH Rebate & Incentive Programs Special-Interest Meetings La Crosse, WI Eugene, OR Rocky Mountains & Indiana
APRIL Managing Room Blocks Religious Meetings Carbondale, IL Lexington, KY Texas
MAY Food & Beverage Tips Colleges & Universities Lake Erie, OH Santa Fe, NM Carolinas
JUNE Risk Management Convention Centers Chester County, PA Chattanooga, TN Kansas & California
JULY Booking Entertainment Off-Season Meetings Fredericksburg, VA Wilmington, DE Mississippi & Ohio
AUGUST Event Websites & Apps Meetings at Museums Auburn-Opelika, AL Binghampton, NY Iowa & Washington
SEPTEMBER Minimizing Environmental Impact Farms & Ranches McKinney, TX Shreveport, LA Florida
OCTOBER Accessibility at Meetings Historic Venues Missoula, MT Kearney, NE Illinois
NOVEMBER Streamlining Registration Meetings on the Beach Bentonville, AR Berkeley, CA Wisconsin & Kentucky
DECEMBER Event Photos & Videos Casinos Albany, GA Jefferson City, MO SMM Directory & New York
866.356.5128
SMALLMARKETMEETINGS.COM CONTACT US Kyle@smallmarketmeetings.comAD DIMENSIONS GROUP THE
TRAVEL LE ADER
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE
Safety Margin *
Vertical
Vertical
Horizontal Box
Trim: 9˝ X 10.875˝ No Bleed: 5˝ X 9.25˝ Horizontal Box No Bleed: 2.5˝ X 4.5˝
Bleed: 9.25˝ X 11.125˝ Trim: 5.675˝ X 10.875˝ No Bleed: 8˝ X 4.5˝ No Bleed: 5˝ X 4.5˝
Bleed: 5.925˝ X 11.125˝ Trim: 9˝ X 5.3438˝
Live Area: 8.5˝ X 10.375˝ Vertical
Bleed: 9.25˝ X 5.5938˝
No Bleed: 2.5˝ X 9.25˝
* All photos and text need to Vertical Trim: 3.175˝ X 10.875˝
stay inside the Trim by 1/4 No Bleed: 3.9˝ X 9.25˝ Bleed: 3.425˝ X 11.125˝
for all bleed ads
Trim: 4.575˝ X 10.875˝
Bleed: 4.825˝X 11.125˝
A D S P E C I FICAT IONS
FILE PDF x1 preferred FONTS All fonts embedded or converted to paths, outlines, boxes.
FORMATS JPG, EPS, TIF or PDF accepted
LINESCREEN We print with 150 lines per inch.
COLOR CMYK
SENDING AD To submit your ad, you may share a PDF via Dropbox or other file sharing
IMAGES All images should be 300 dpi CMYK program or you may email it to one of the following addresses:
IMPORTANT: Be certain that all color profiles (including
RGB, ICC and PMS) have been converted to CMYK in all production@grouptravelleader.com • production@selecttraveler.com
files. Ads received with unacceptable colors will be converted by our production@goingonfaith.com • production@smallmarketmeetings.com
production staff. This conversion may change the color appearance.
CANCELLATION POLICY: Ads cancelled less than 15 days prior to the space deadline will be billed at the contract-cost of the ad
DEADLINES: All materials are due by the 5th of the month prior to the issue date.
CONTACT US 888.253.0455 gtl-advertising.comYou can also read
