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2021 Business Resource Directory
www.crwmagazine.com
w w w. c r w m a g a z i n e . c o m
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 3
Resilience
In 2021, we are coming off a year like no other. No matter how carefully
you have planned, how much experience you bring to your business or what
measures you have taken to protect it, 2020 threw everyone in the business BUSINESS RESOURCE DIRECTORY
community—owners and employees alike—into new and unpredictable
circumstances. But now, businesswomen are taking a deep breath, assessing
ISSUE 12, VOLUME 1 2021
reality and adapting practices to help them rebuild and once again thrive in
a new business climate. We call this resilience. publisher & Editor
Betty Christiansen
Resilience is defined as “an ability to recover from or adjust easily to
misfortune or change,” but let’s not pretend there’s anything easy about designer
Jaclyn Berg
bouncing back from the impact of a pandemic. And yet, we don’t have to
look far to find inspiration in local businesswomen who are doing just that. Marketing Account Representative
It requires determination and the ability to adapt—even to pivot, as our Carol Schank
feature story points out—and the 20 women featured here, in our 2021
Coulee Region Women Business Resource Directory, have persevered to provide Photo Editor
Diane Raaum
important services, products and connections to our community.
web master
In this issue, you’ll also read about three local businesswomen who have set Mader Web Design LLC
an example of navigating adversity—keeping their businesses alive, finding
new ways to do business and even starting a new business in this time. photography
Diane Raaum Photography
“Businesswomen Who Pivot” on p. 6 shares those inspiring stories. Frontier Photography
New this year is our “Our Towns” section, in which we highlight the distribution
treasures of the towns that make up our Coulee Region. Celebrating Citywide Marketing Services LLC
business, art and livability, these features remind us why the Coulee Region
is a great place to live and do business. Coulee Region Women Business Resource Directory
is published annually by
We hope you’ll find the Coulee Region Women Business Resource Directory a Coulee Region Communications LLC
useful, easy way to find the services you need in the Coulee Region. You can 816 2nd Avenue S., Suite 300, Onalaska, WI 54650.
©
2021 Coulee Region Communications LLC
also find the directory online at www.crwmagazine.com. At Coulee Region All rights reserved. No part of this publication
Women, we’re proud to highlight the positive work women are doing to may be reproduced without written
build business, provide goods and serve our community. permission from the publisher.
Coulee Region Women magazine does
not necessarily endorse the claims or contents
of advertising or editorial materials.
Betty Christiansen, Publisher & Editor
Printed at Crescent Printing Company
Onalaska, WI.
Printed in the U.S.A.
For advertising information
call 608-783-5395
www.crwmagazine.com
info@crwmagazine.com
Coulee Region Women is on !
Be sure to sign up as a fan at www.crwmagazine.com to
share your thoughts on our stories and learn more about
From left: Carol Schank, sales; Diane Raaum, photo editor; upcoming events.
Betty Christiansen, publisher & editor; Jaclyn Berg, graphic design
Cover and advertorial photos by Ashley Kendall, Frontier Photography
4 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o m
ADVERTORIAL INDEX
How to Use Ameriprise/Hanson & Associates
Moriah A. Cody........................................7
This Directory
Ayo Uko LLC
Ayotunde Uko...........................................7
Belzer, Schroeder & Lough, SC
Jennifer Lough..........................................8
• Keep the Coulee Region Women Business Board Store Home Improvements, The
Anna Krause..............................................8
Resource Directory handy. Brandy Nohrenberg...................................8
Dahl Automotive
Have a copy at home, at work and in your car so one is
Heather Ladwig.........................................9
always at your fingertips. Edward Jones
Margaret A. Severson...............................10
Amy Stodola...........................................10
• Familiarize yourself with each section. Eglash Law Office LLC
The Advertorials begin on page 7. The Business Heidi Eglash..............................................9
Listings are on page 15, and our new section, Our Hale, Skemp, Hanson, Skemp & Sleik
Towns, begins on page 17. Margaret “Peggy” Herlitzka.....................11
Hidden Valley Designs, Inc.
Nikki Benzing.........................................10
• Locate specific companies or organizations by using Naturally Unbridled Wellness
Patti Bartsch, PhD..................................12
the alphabetized categories. Om Yoga Studio & Tammy Z’s Yoga Teacher
For example, businesses are categorized under Training
headings such as Financial, Legal, etc. Tammy Zee.............................................12
Savvy Home Consignments
Angela Bartow.........................................12
• Patronize the businesses and organizations Trust Point
Heather Jordan........................................13
featured here and tell them where you saw them. DeeAnn Paulson......................................13
This free directory is made possible by our advertisers, Kathy Reinolt..........................................13
who believe that reaching women through a resource Wieser Septic & Excavating/Outback Ranch,
Inc./Outback Entertainment
directory of this type is important and effective.
Holly Wieser...........................................14
Please let them know you appreciate their support WNB Financial
by patronizing them, recommending them to others Teresa (Terry) Crolius..............................14
and telling them you found them in the 2021 Coulee Angela Czerwinski...................................14
Region Women Business Resource Directory.
AD INDEX
Beyer Cabinets LTD........................................27
CPC Printing & Promotion............................27
Decker Design, Inc.........................................19
D. M. Harris Law LLC...................................22
Elevations by Wisconsin Building Supply..........3
Frontier Photography......................................11
Gundersen Health System...............................28
2021 BU SI
NE SS RE SO
UR CE DI RE
CTOR Y
Home Maintenance Experts............................25
HouseWarmings..............................................22
BUSINESS RESOURCE DIRECTORY Monogram Company, The..............................19
Nelson Flag and Display..................................22
If you’d like to be a part Overhead Door of the 7 Rivers Region..............3
Royal Bank......................................................25
of next year’s directory call
Schumacher-Kish Funeral and Cremation
608.783.5395 Services...........................................................22
Solid Surface Specialist....................................22
Therapy Place, The..........................................27
Trust Point........................................................2
Vernon Memorial Healthcare..........................25
www.crw
magazine.c
om Viroqua Food Co-op.......................................22
Winona State University............................19, 27
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 5
Businesswomen who pivot
Resilience, creativity and optimism help women business owners
maneuver these times.
By Julie Nelson
Contributed photos
It was early December 2019, and Connie Peter felt and had to shut down their operations.” In March, she thought,
like she was “floating on a feather, everything was so good.” Peter “We have to close for two weeks? Not good, but no problem.” But
was moving forward with her gradual retirement plan. In order by the 11th week, Peters had a huge inventory of spring shoes she
to downsize, she was couldn’t sell, employees she couldn’t pay and debt rising. “I was
preparing to close her petrified,” she admits.
Ultimate Salon & Spa But Peters regrouped and made a plan. She would stay with
in Onalaska; her salon the practices that had built her brand while also turning in a
and Urban Shoetique new direction. The new Ultimate experience would include the
location in Winona was absolute best in customer safety. Reservations were required,
gaining ground; and she capacity was limited, temperatures were taken, sanitizing practices
had set a date to add were everywhere and, of course, everyone wore a mask. She sold
Ultimate Salon & Spa her spring line of shoes at a deep discount and began creating a
services to her Urban website that allowed her to do online sales.
Shoetique location in The transformation has been a lot of work, but Peter focuses on
the Landmark Center the positive: “We needed to expand our website, and this forced
in La Crosse, a space she us to do that,” she says. She adds that, in an effort to help her staff
was excited about. But stay healthy during the regular cold and flu season, she may keep
by the end of December, some safety protocols in place even once the pandemic is over.
the situation started to
“get weird.” Choosing opportunity
“The manufacturers Opening a new business was part of Jen Barney’s business
of the furniture I had plan for spring 2020. The winner of two Food Network baking
purchased for the salon championship titles was planning to launch Meringue Bakery and
weren’t able to fill my Café in downtown La Crosse in mid-March. “The joke was on
Connie Peter, owner of The Ultimate order,” says Peter. “They
Salon & Spa and Urban Shoetique were located in China Continued on page 16
6 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o m
Moriah A. Cody, CLTC®, ricp®
k
Financial Advisor
a n
Hanson & Associates
T h
FINANCIAL
you!
Moriah Cody, Financial Advisor, has served clients
at Hanson & Associates, a private wealth advisory
practice of Ameriprise Financial Services, LLC, for the
past 15 years.
Many women are working, raising a family and
caring for aging parents. The simple truth is financial
planning far too often gets overlooked. Moriah can
help you organize then develop a plan and investment
We’d like to extend a strategy that is customized to meet your goals. She
is dedicated to helping you make good financial
special thank-you to all decisions through all stages of life.
of the advertisers for Moriah belongs to several community organizations,
another outstanding
including the Women’s Fund of Greater La Crosse
and Women’s Alliance of La Crosse. She enjoys the
issue of outdoors, spending time with family and friends, and
Coulee Region Women functional fitness. She is a proud supporter of the
region’s many art and music festivals.
Business Resource Ameriprise Financial cannot guarantee future financial
608-783-2639
500 Second Street S., Suite 101
Directory. results. Investment advisory products and services are made
available through Ameriprise Financial Services, LLC, a La Crosse, WI 54601
registered investment adviser. Ameriprise Financial Services, moriah.a.cody@ampf.com
LLC. Member FINRA and SIPC. © 2020 Ameriprise www.hansonprivatewealth.com
Financial, Inc. All rights reserved
Ayotunde Uko
2021 BUS INE SS
RES OU RCE DIR ECTORY Founder/Creative Director
Ayo Uko LLC—Luxury Hats and Accessories
Luxury Fashion
“Embrace your unique style” is the mantra that
characterizes the brand Ayo Uko. Creative director and
founder Ayotunde Uko creates a fabulous opportunity
for women to own headwear and accessories that are
elegant, functional and sustainable. These stunning
creations are made from exquisite textiles, including
handwoven Așǫ Oke, in collaboration with artisans in
www.cr wmaga
zine.com Africa. Ethical partnerships and sustainable processes
are vital to the Ayo Uko brand, which presents a global
Be sure to let the platform to offer clients here in the United States a
unique opportunity to make meaningful purchases
businesses know that you that are beautiful.
saw their ad here! Ayo is also a business strategy consultant and lives
with her husband and son in La Crosse.
608-799-6517
contact@ayouko.com
www.ayouko.com
Instagram: @ayo.uko
BUSINESS RESOURCE DIRECTORY Facebook: @ayoukohats
wwwww.
w.ccr rwwmmaaggaazzi n
i nee. c. coomm 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 7
Jennifer S. Lough
Attorney/Partner
Belzer, Schroeder & Lough, SC
Legal
Jennifer Lough has been practicing law for 14 years.
Previously a prosecutor in the Waukesha County District
Attorney’s Office Sensitive Crimes Unit, Jennifer joined
fellow attorneys Keith Belzer and Todd Schroeder in
2017 to form the law firm of Belzer, Schroeder &
Lough. Jennifer now practices exclusively in the area of
criminal defense. She recognizes that a good reputation
is the most important quality an attorney can possess
when practicing law. “When people trust what you
say and your follow-through, you can be a successful
advocate who achieves a result that is favorable for Brandy Nohrenberg
your client,” Jennifer says. She assists many individuals
through difficult times in their lives with compassion, CAPS Certified Kitchen
skill and zealous advocacy. & Bath Designer
Jennifer serves on the board of directors for Habitat The Board Store
608-784-8055
for Humanity and volunteers at the La Crosse County Home Improvements
300 Second Street N., Suite 200 Home Improvement
La Crosse, WI 54601
Free Legal Clinic. After being named a “Rising Star” by
jennifer@laxdefenders.com Milwaukee Magazine four years in a row, Jennifer was Brandy Nohrenberg, kitchen and
www.lacrossecriminaldefense. named a “Super Lawyer” in 2019 and again in 2020. bath designer at The Board Store Home
com Improvements, received her Interior
Design degree in 2000 and her BA in
Fine Arts Interior Design in 2002. She
has been a kitchen and bath designer
since 2003 and joined The Board Store in
2014, where she is also a Certified Aging
Anna Krause in Place Specialist (CAPS).
The Board Store offers products,
Bath & Flooring Interior Designer services and technology in kitchens and
The Board Store Home Improvements baths, allowing you all the features you
Home Improvement desire. Brandy can help you refine your
Interior designer Anna Krause specializes in bath options and design a plan that will meet
and flooring at The Board Store Home Improvements your needs no matter what your stage of
in La Crosse. She studied philosophy at University of life.
Wisconsin-La Crosse and graduated with a degree in If you are interested in a CAPS
Interior Design from Western Technical College. Anna assessment to propose suggestions that
has worked for the YMCA since 2001 in various roles will provide safety, comfort and security in
including gymnastics director. She has done freelance your home, Brandy can devise strategies,
designing and home staging since 2009. Anna joined address current needs and allow for future
The Board Store in early 2018 and has been a great modifications as you age in place. The
asset ever since. Board Store can help to make your house
The Board Store added flooring to its product line in a home for life!
2017, and Anna is an integral part of that department.
Anna can help you with a total bath remodel using
a variety of products from acrylic to tile, including
whatever flooring product you desire.
Anna would love to help you plan your next project The Board Store
Home Improvements The Board Store
and make your remodel dreams come true. The Board
Home Improvements
Store can help to make your house a home for life!
608-782-8877 608-782-8877
524 Copeland Avenue 524 Copeland Avenue
La Crosse, WI 54603 La Crosse, WI 54603
inquire@theboardstoreonline. inquire@theboardstoreonline.
com com
www.theboardstoreonline.com www.theboardstoreonline.com
8 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o m
Heather Ladwig
Vice President, Human Resources
Dahl Automotive
Auto
Heather Ladwig has worked for Dahl Automotive for eight years (with a total of
22 years in the HR field) and feels fortunate to serve her team and organization as
vice president of Human Resources. In this role, Heather is responsible for leading the
human resources function for the organization, serving on the company’s executive
leadership team and co-leading Dahl’s humility-based servant leadership culture with
its president and fifth-generation owners.
Dahl Automotive is committed to leadership development and to living its vision of
transforming the automotive industry by creating an exceptional experience that values
individuals and grows leaders while delivering profitable growth for all. Dahl is also
proud to celebrate women in the workplace and in the automotive industry through
various events like its annual Dahl Ladies Luncheon.
Dahl recognizes the unique challenges that women in its industry and in the workplace
face. Its strong focus and commitment to its culture makes Dahl a great place to work
and do business. For more information on Dahl’s services, please visit www.dahlauto.
com. Click on the careers tab to explore different opportunities to join Dahl’s team.
Heather is also happy to connect with you via email: heather@dahlauto.com.
608-784-9601
3819 Creekside Lane
Holmen, WI 54636
heather@dahlauto.com
www.dahlauto.com
Heidi M. Eglash
Attorney
Eglash Law Office LLC
Legal
“Sometimes material desires have a spiritual aspect.” —Gretchen Rubin, Secrets of
Adulthood
Eglash Law Office is committed to providing clients with essential, highly customized
and collaborative life and legacy planning services. The unique, dynamic life each one of
us leads has a value that exceeds far beyond material possessions. Attorney Heidi Eglash
recognizes this by meeting her clients with authenticity, empathy and a wide range of
expertise, advice, strategies and tools designed to educate, encourage and empower.
In having focused her practice on planning and the many facets involved—ensuring
care for vulnerable beneficiaries, maximizing retirement savings, facing the costs of elder
care with confidence and administering plans upon disability or death, to name a few—
Eglash knows that an attorney’s value is so much more than the completion of form
documents that are stored away to gather dust. Clients of Eglash Law Office find, instead,
a personable counselor-at-law who takes genuine interest in their planning goals, who
educates and encourages them to be active and engaged in planning endeavors and who
empowers them to complete quality, comprehensive plans that can grow and change as
their lives do the same.
For more information on how to engage Heidi to assist with your planning, please
visit www.eglashlawoffice.com.
608-782-6110
PO Box 189
La Crosse, WI 54602-0189
heidi@eglashlawoffice.com
www.eglashlawoffice.com
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 9
Margaret A. Severson, AAMS
Financial Advisor
Edward Jones
Financial
Margaret Severson understands the financial
circumstances unique to women in general—and
to you in particular. When thinking about saving
and investing, most people think about retirement.
But the need to save and invest doesn't end there.
At Edward Jones, Margaret can help you develop a
financial strategy to make sure your money lasts. She
understands this is especially key for women, who have
longer life expectancies than men.
Margaret has represented Edward Jones as a financial
advisor in Viroqua since 1999. She attended University Nikki Benzing
of Wisconsin-Stout and earned her AAMS designation
from the College for Financial Planning in 2005. Owner
Margaret supports and enjoys her community through Hidden Valley Designs, Inc.
Interior design/
memberships in the Viroqua Lions Club, Vernon
window treatments
866-637-7233 Women’s Alliance and Viroqua Chamber Main Street.
520 N. Main Street, Suite A Financial services firm Edward Jones ranks No. 4 on Nikki Benzing, new owner of Hidden
Viroqua, WI 54665 the newly released 2018 Best Workplaces for Women Valley Designs, Inc., recently took over
margaret.severson@edward- by Great Place to Work and FORTUNE. The firm is the business from Sheryl Rupprecht, who
jones.com the highest-ranking financial services firm on the list. retired in 2020. Having worked beside
www.edwardjones.com Sheryl for 13 years, Nikki knows the
Hidden Valley Designs business inside
and out.
Hidden Valley Designs, Inc., is a
home-based interior design company that
Amy Stodola, AAMS specializes in the sales and installation of
Financial Advisor custom window treatments. Nikki and
Edward Jones her associate Laura Kasinger work as a
Financial team. They come out to your home, help
you pick the perfect treatment for your
Amy Stodola began her career as an Edward Jones windows, and even come back to install.
financial advisor in 2005, opening the firm’s third Hidden Valley Designs’ top product lines
office in La Crosse. She became a limited partner include Hunter Douglas, Graber and
of the firm in 2011, was named regional leader in Kasmir Fabrics.
2017 and today is responsible for 57 branch teams Nikki’s busy work schedule is
in southwestern Wisconsin. In 2019, she became a complemented with her busy lifestyle.
general partner with Edward Jones. In 2020, she was Nikki and her husband, James (James
named a principal with the firm. Benzing Construction), spend their
As a graduate of University of Wisconsin-La Crosse, “spare” time raising their combined family
where she earned bachelor’s and master’s degrees, Amy of six sons ranging from 3 to 17 years old.
knew this was the place she wanted to own her business,
raise her family and serve her community. Amy is a
board member of P.S. I love you, Inc.; member of the
La Crosse Chamber of Commerce; and past president
of Horse Sense for Special Riders. She enjoys the La
Crosse area with her husband of 16 years, Vince; sons 608-788-2668
Brody and Jack; and daughter Kennedy. 1212 Horton Street, Suite 102
At Edward Jones, we will partner with you La Crosse, WI 54601 608-526-9870
throughout your life to help you make informed amy.stodola@edwardjones.com Located inside Floorcrafters
decisions to help you reach your goals and dreams. www.edwardjones.com N5570 Frontage Road
Onalaska, WI 54650
nikki@designlacrosse.com
www.hiddenvalleydesigns.com
10 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mMargaret "Peggy" Herlitzka
Attorney/Partner
Hale, Skemp, Hanson, Skemp & Sleik
Legal
Since joining La Crosse’s largest law firm 31 years ago, Margaret “Peggy” Herlitzka’s
primary focus at Hale Skemp has been in litigation with an emphasis on family law.
As part of the firm’s family law team, Peggy has litigated hundreds of cases involving
custody, placement, child and spousal support, and complex property division issues.
Peggy also serves as a Supplemental Court Commissioner for La Crosse County.
Peggy has been named 12 times as a Super Lawyer by Milwaukee Magazine and
recognized as a Lifetime Fellow of the Wisconsin Law Foundation. She has also been
selected by U.S. News and World Report—Best Lawyers® for inclusion in the last nine
editions of The Best Lawyers in America as a Best Lawyer and has twice been named by
the publication as the Lawyer of the Year in her geographic area. Peggy was honored with
the title of Mrs. Oktoberfest 2015 for her community contributions and professional
accomplishments. In 2019, Peggy was recognized by the Gundersen Medical Foundation
for her work as an advocate for breast cancer awareness and research with the Paula J.
Tower Memorial Award. And as of 2020, Peggy serves as the President of the Wisconsin
Law Foundation—the charitable arm of the State Bar of Wisconsin.
608-784-3540
505 King Street, Suite 300
La Crosse, WI 54601
mah@haleskemp.com
www.haleskemp.com
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 11Patti Bartsch, PHD
Founder, Traditional Naturopath
Naturally Unbridled Wellness
Health & Wellness
Dr. Patti Bartsch opened Naturally Unbridled
Wellness after relocating to the Coulee Region in
2011. Her passion for wellness was spurred by her
experience as a researcher in an oncology lab, where the
focus had changed from curing cancer to managing it
with pharmaceuticals. She knew there was a better way.
After adding two doctorates to her master’s degree,
she started empowering people to take control of their
health naturally. Renowned in her field, Dr. Patti trains
other practitioners across the globe and is a popular
speaker and trainer at wellness events. Angela Bartow
While she has a passion for breast health and fertility,
Dr. Patti jokes that “if you have a human body, we can Founder/Owner
probably help.” Savvy Home Consignments
Naturally Unbridled Wellness combines age-old Home Décor
therapies like homeopathy and herbs with cutting-edge A lifelong passion for interior design,
wellness technology. Services such as Thermography, a love of thrifting and relocation back to
608-799-8326
PEMF, cold laser, inhalation therapies, nutrition and the Coulee Region led Angela Bartow to
1285 Rudy Street, Suite 104 more are provided by Dr. Patti and her team. found Savvy Home Consignments, an
Onalaska, WI 54650 upscale furnishing and home décor resale
support@naturallyunbridled.com boutique. “We offer a place for clients to
www.naturallyunbridled.com sell their furniture and décor, and in turn
offer an opportunity for customers to
get first dibs on unique and fun pieces,”
says Angela. The ever-changing array of
Tammy Zee, MS, C-Iayt, Ace, E-ryt 500 furniture and home décor styles keeps
Owner/Instructor/Trainer the large boutique dynamic. “We have
Om Yoga Studio & Tammy Z's Yoga Teacher Training become very selective in what we sell, and
yoga our customers appreciate that.”
Angela studied interior design at the
Tammy Zee owns Om Yoga Studio and Tammy
Design Institute of San Diego before
Z’s Yoga Teacher Training in Onalaska. A certified
receiving her broker's license in real estate.
Yoga Therapist through the International Association
Her experience in business, marketing
of Yoga Therapists, Tammy has her master’s degree
and sales, along with knowledge of fine
in Exercise Sport Science/Human Performance from
art, gave Angela the edge she needed to
the University of Wisconsin-La Crosse. She leads
create her niche.
200/300-hour Yoga Teacher Trainings at Om Yoga
Angela attributes the success of Savvy
Studio, a private post-secondary school through the
Home to a great staff, an excellent front-
State of Wisconsin Education Approval Program and
of-the-house manager, her faith, hard
accredited through Yoga Alliance. Tammy specializes
work and a very supportive husband and
in making yoga accessible to everyone and is a Trauma
son.
Sensitive Yoga teacher for La Crosse County Health &
Human Services.
For the past 31 years, Tammy has managed the
UW-La Crosse Rec Sports Group Fitness program and
is a continuing education provider for the American
Aerobic Association/International Sports Medicine 608-386-1217
Association. She instructs yoga, Pilates, kickboxing, 1288 Rudy Street, Suite 102
ZUMBA®, Barre Above, INSANITY®, Tabata, cycle, Onalaska, WI 54650 608-779-3549
ZUMBA Strong and water exercise classes. dztz@acegroup.cc 1215 Oak Forest Drive, Onalaska, WI 54650
Tammy and her husband, Dennis, have been www.tammyzyoga.com savvyhomeconsignments@gmail.com
married for 33 years, and the love of their lives is their www.omyogaonalaska.com www.savvyhome.net
daughter, Olivia. Tammy’s passion and joy is helping www.facebook.com/
others on their health and yoga journey. SavvyHomeConsignments
12 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mDeeAnn Paulson
Relationship Manager, Wealth Management
Trust Point
financial
DeeAnn Paulson works directly with Wealth
Management clients, helping them with trust
administration, investment goals and their personal
and family needs and expectations. She provides
clients with the experience they need and deserve by
connecting them with the multitude of resources and
services available at Trust Point. DeeAnn believes
every family’s journey should be honored by taking
special care of their finances to promote the well-being
and care of each member.
HEather Jordan DeeAnn earned her bachelor’s degree in Paralegal
Studies from Winona State University and studied
Regional Account Executive,
Servant Leadership at Viterbo University. She spent
Wealth Management
over 20 years in the La Crosse legal community before
Trust Point
making her way to Trust Point. DeeAnn is dedicated to
Financial
her community. You will often find her and her family 608-782-1148
As a Regional Account Executive, enjoying a fundraising walk, run or other event. She 230 Front Street N.
Heather Jordan is responsible for new also offers her expertise and insights by being a part La Crosse, WI 54601
business development and the expansion of of the event planning committees for Steppin’ Out in dpaulson@trustpointinc.com
Trust Point’s services. She assists new and Pink and the Women’s Fund. www.trustpointinc.com
prospective clients with their investment,
estate, financial and retirement planning
needs and goals, while leveraging Trust
Point’s team of experienced, credentialed
professionals. She engages in proactive
outreach not only to create awareness Kathy Reinolt
of Trust Point’s comprehensive services, Relationship Manager, Retirement Plan Services
but to educate on an extensive array of Trust Point
financial topics. Heather prides herself Financial
on helping individuals and families secure
their financial future. Each client comes A strong retirement package is a necessity in
with their own unique situation, and attracting and retaining the best employees in the
Heather enjoys building relationships market. As a relationship manager at Trust Point,
with each client so she can offer Kathy Reinolt is part of the retirement plan services
personalized solutions and a plan that team that designs and manages retirement plans to
provides financial peace of mind. help business owners create an optimal plan, one
Heather attended the University of that is cost effective and efficient while also helping
Wisconsin-Whitewater, where she earned employees realize their retirement goals. She is the key
her bachelor’s degree and her MBA in contact for the business and its employees for the day-
business management. Heather is a part to-day activity of the plan, including compliance and
of the Children’s Museum Board, is a audit support, proactive and ongoing communication,
member of the La Crosse Chamber’s and employee education.
Young Professionals Committee and is As part of Trust Point’s all-inclusive retirement
active in the Holmen Rotary. plan, Kathy delivers customized education on the
importance of retirement savings to help employees
feel more confident about their financial future. This
608-782-1148
education, done as a group presentation or in one-
230 Front Street N. on-one meetings, can lead to increased participation
La Crosse, WI 54601 and engagement. Kathy is passionate about helping
608-782-1148 kreinolt@trustpointinc.com employees dream about retirement and fulfill those
230 Front Street N. www.trustpointinc.com dreams by having adequate savings for retirement.
La Crosse, WI 54601
hjordan@trustpointinc.com
www.trustpointinc.com
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 13Holly Wieser
Vice President
Wieser Septic & Excavating; Outback Ranch,
Inc.; Outback Entertainment
Septic/entertainment
Holly Wieser is co-owner and vice president of
Wieser Septic & Excavating, Outback Ranch, Inc.,
and Outback Entertainment. Holly helps customers
with any kind of septic, water or excavating project
from inception to completion. She recently has become
a licensed sewer installer and is going to school to
become a licensed sewer designer.
Holly also works with Outback customers to book a
night’s stay in one of their beautiful cabins or campsites,
plan a wedding at the ranch or stage a performance of Angela Czerwinski
a national or regional musician, complete with sound
Mortgage Loan Officer
and light production.
NMLS# 402403
Holly serves as secretary/treasurer of the Houston
WNB Financial
County Sheriff’s Posse and was a school board member
financial
507-896-3922, 507-896-5550 for four years. In 2017, Holly was awarded the Houston
7750 TT Road With over 14 years of comprehensive
County Sheriff’s Posse Member of the Year, being the
Houston, MN 55943 mortgage lending experience, Angela
first female to ever receive this award.
holly@wieserseptic.com Czerwinski provides the trusted advice
Holly and her husband, Jake, live in rural Houston
holly@outbackranch.net and innovative solutions you need to
on their ranch. They have six children, two sons-in-law
www.wieserseptic.com buy, build or refinance your home. She’s
www.outbackranch.net
and a 2-year-old grandson.
located in Holmen at the WNB Financial
www.outbackentertainment.com office on Empire Street. As your trusted
financial advisor, Angela provides a
consultative, client-first approach with
Teresa (Terry) Crolius personalized service and customized loan
products to fit your family’s needs.
Vice President & Business Banking Officer Angela earned her degree in finance
WNB Financial from the University of Wisconsin-La
Financial Crosse in 2001. She is a member of the
Through her entire career in banking, Terry Crolius Downtown Rotary Club of La Crosse, the
has focused on growing long-term relationships La Crosse Area Business Association, the
and helping her clients. As an experienced business La Crosse Chamber of Commerce and
banker, she understands that a business owner needs the La Crosse Area Realtors Association.
to concentrate on running the business. At WNB She also volunteers her time with the
Financial, Terry utilizes customized service, efficient Finance Council at the Roncalli Newman
solutions and local decision-making to keep business Catholic Parish. Angela and her husband,
owners focused on their business and not on their Curt, reside in Onalaska with their two
banking. As a trusted financial advisor, Terry looks young children, Adam and Sarah. She
forward to personally helping your business succeed enjoys golfing, reading, playing cards
by offering quality advice and unparalleled service. and spending time with her family and
Terry is involved in the community as an active friends.
member of the Valley View Rotary Club and former
board member and current Finance Committee
member of YWCA La Crosse. Terry and her husband,
Jim, live in La Crosse, where they raised their two
children, Zach and Mariel, and all four are proud
University of Wisconsin-Madison alumni. 608-399-3253
501 Empire Street, Suite 104
Holmen, WI 54636
608-399-3188
terryc@wnbfinancial.com
501 Empire Street, Suite 104
www.wnbfinancial.com
Holmen, WI 54636
angelac@wnbfinancial.com
www.wnbfinancial.com
14 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mBusiness Listings
AUTO HEALTH/WELLNESS INTERIOR DESIGN/WINDOW Nelson Flag and Display
Dahl Automotive Gundersen Health System TREATMENTS 608-788-2990
608-784-9601 608-782-7300 Hidden Valley Designs, Inc. 2501 South Avenue
3819 Creekside Lane 1900 South Avenue 608-526-9870 La Crosse, WI 54601
Holmen, WI 54636 La Crosse, WI 54601 N5570 Frontage Road www.nelsonflag.com
www.dahlauto.com www.gundersenhealth.org Onalaska, WI 54650 Savvy Home Consignments
www.hiddenvalleydesigns.com 608-779-3549
EDUCATION Naturally Unbridled Wellness
608-799-8326 1215 Oak Forest Drive
Winona State University LEGAL Onalaska, WI 54650
1285 Rudy Street, Suite 104
507-457-5000 Belzer, Schroeder & Lough, SC www.savvyhome.net
Onalaska, WI 54650
800-342-5978 608-784-8055
www.naturallyunbridled.com
PO Box 5838 300 Second Street N., Suite 200 SEPTIC/ENTERTAINMENT
175 W. Mark Street Therapy Place, The La Crosse, WI 54601 Wieser Septic & Excavating
Winona, MN 55987 608-519-5546 www.lacrossecriminaldefense.com Outback Ranch, Inc.
www.winona.edu 600 Third Street N., Suite 206 Outback Entertainment
D.M. Harris Law LLC
La Crosse, WI 54601 507-896-3922
608-782-4133
FINANCIAL www.thetherapyplacelax.com 507-896-5550
201 Main Street, Suite 620
Ameriprise Financial/Hanson & 7750 TT Road
Associates Vernon Memorial Healthcare La Crosse, WI 54601
608-637-2101 www.dmharrislaw.com Houston, MN 55943
A private wealth advisory practice of www.wieserseptic.com
507 S. Main Street
Ameriprise Financial Services, Inc. Eglash Law Office LLC www.outbackranch.net
Viroqua, WI 54665
608-783-2639 608-782-6110 www.outbackentertainment.com
www.vmh.org
500 Second Street S., Suite 101 PO Box 189
La Crosse, WI 54601
HOME IMPROVEMENT
La Crosse, WI 54602-0189 YOGA
www.hansonprivatewealth.com www.eglashlawoffice.com Om Yoga Studio & Tammy Z’s
Beyer Cabinets
Edward Jones 608-786-2220 Hale, Skemp, Hanson, Skemp Yoga Teacher Training
608-788-2668 440 Commerce Street & Sleik 608-386-1217
1212 Horton Street, Suite 102 West Salem, WI 54669 608-784-3540 1288 Rudy Street, Suite 102
La Crosse, WI 54601 www.beyercabinets.com 505 King Street, Suite 300 Onalaska, WI 54650
866-637-7233 La Crosse, WI 54601 www.tammyzyoga.com
Board Store Home www.omyogaonalaska.com
520 N. Main Street, Suite A www.haleskemp.com
Improvements, The
Viroqua, WI 54665
608-782-8877
www.edwardjones.com LUXURY FASHION
524 Copeland Avenue
Ayo Uko LLC
Royal Bank La Crosse, WI 54603
608-799-6517
608-637-3142 www.theboardstoreonline.com
www.ayouko.com
311 N. Main Street
Decker Design
Viroqua, WI 54665 PHOTOGRAPHY
608-783-5667
www.royalbank-usa.com Frontier Photography
2946 Airport Road
Trust Point La Crosse, WI 54603 608-571-5802
608-782-1148 www.deckersgroup.com 1501 St. Andrew Street, Suite A203
230 Front Street N. La Crosse, WI 54603
Elevations by Wisconsin www.frontierphotographywi.com
La Crosse, WI 54601
Building Supply
www.trustpointinc.com
608-781-3900 PRINTING & PROMOTIONAL
WNB Financial N5566 Frontage Road PRODUCTS
608-498-0191 Onalaska, WI 54650 CPC Printing & Promotions
1491 W. Broadway www.wibuildingsupply.com 608-791-1050
Winona, MN 55987 1001 Commercial Court
Home Maintenance Experts
501 Empire Street, Suite 104 Onalaska, WI 54650
608-385-1941
Holmen, WI 54636 www.cpcprintpromo.com
W6485 Schilling Road
www.wnbfinancial.com
Onalaska, WI 54650
www.helpmyhomeplease.com PROMOTIONAL PRODUCTS
FOOD The Monogram Company
Viroqua Food Co-op Overhead Door of the 7 Rivers 608-784-9647
608-637-7511 Region, Inc. 515 Division Street
609 Main Street N. 608-783-6080 La Crosse, WI 54601
Viroqua, WI 54665 W6797 Abbey Road www.monogramco.com
www.viroquafood.coop Onalaska, WI 54650
www.overheaddoor7riversregion.com RETAIL
FUNERAL HOME HouseWarmings
Schumacher-Kish Funeral Home Solid Surface Specialist
608-783-7663 608-486-4046
& Cremation Services 1522 Commercial Street
161 Mason Street
608-782-1252 Bangor, WI 54614
Onalaska, WI 54650
200 West Avenue
www.solidsurfacespecialist.com
La Crosse, WI 54601
www.schumacher-kish.com
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 15us,” says Barney of the couldn’t see them, via a weekly email letter.
shutdown prompted by When Newquist could no longer do art fairs, she knew she
Covid-19. “We didn’t needed another way to connect with her customers. She started
fully open until June, doing virtual jewelry shows via Facebook. Now she uses a software,
by which time we had Streamyard via Facebook, that allows her to do a split screen so
lost about 75 percent of she can show close-up photos of the jewelry and be live with her
our wedding business. customers when doing her virtual shows.
The weddings either Newquist posts to Facebook and Instagram every day, she
canceled or were pared does Facebook Live events and she’s looking into Pinterest and
way down.” LinkedIn. She says that any small business owner who doesn’t
To survive, Barney understand social media should learn it and get active on it.
began to look for Newquist also
new opportunities. likes to support the PIVOT: A basketball
Curbside service: check. local community, and term. With one foot
Deliveries—“something throughout the year she
I thought I would never donates 20 percent of planted firmly in place,
do”—check. Improve her sales to WAFER, the player turns in a
the website for online New Horizons and
orders: getting better. other nonprofits. For new direction to seek
Creative ideas: yes! “We community members new opportunities.
created a new 4-inch who would like to
cake, something I really support local businesses, Newquist says it’s easy, even if you don’t
didn’t think would go, have a lot of money to spend. “You can like, comment and share a
Jen Barney, owner of Meringue Bakery
but it’s our best seller,” business’s post via Facebook and Instagram; that will go a long way
and Café
she says. The size is in spreading the word to other potential customers.”
perfect for the family-only celebrations that have become part of For these and other Coulee Region business owners like them,
the norm. “Another thing burning in my mind is a cake club,” 2020 has been a tough, tough year. But these three women are
says Barney. “Club members would buy four 4-inch cakes, one for showing us what it takes to survive: It’s having the willingness to
each of the first four months of the year. The cakes would be chef ’s change and to learn new skills, possessing the tenacity to keep
choice, with the only guarantee that each cake will be epic. going and, above all, being optimistic and never giving up hope.
“We are choosing to look at the situation as an opportunity,” crw
says Barney. “We’ll call 2020 our ‘soft opening’ and will focus
on getting the staff really well trained.” Then, with a steady base, Julie Nelson grew up in a family that owned a small business,
Barney feels Meringue will be well positioned for expansion into and she is grateful for the opportunity to write this article, as her
more online services, cake clubs and whatever other creative ideas small way of supporting local businesses.
come her way.
Barney acknowledges it’s a tough time to be a business owner,
but she is confident optimism and tenacity will get
her through. “Business isn’t great, but it’s 100 percent
better than what I feared,” she says.
Virtual artistry
When the pandemic brought an end to all the art
fairs for 2020, Marcia Newquist worried about her
custom jewelry sales. She quickly recognized that with
one foot already in the virtual world, she was in a prime
position to pivot.
Jewelry making had been a hobby for Newquist for
a couple of years before she made it a business in 2010.
When she retired early from her job as a programmer
analyst, her jewelry business, Creative Jewelry by Marcia,
became her job. She knew jewelry and how to make it,
and she knew what she was missing: an understanding
of marketing and social media. To learn more, she
enrolled in a jewelry business program, which taught
her to set up a website (www.creativejewelrybymarcia.
com) and to start writing blogs. Using the customer
emails she had collected over the years, Newquist found The artist in her studio: Marcia Newquist, owner of Creative Jewelry
new ways to connect with her customers, even when she by Marcia
16 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mOur Towns
Our Towns
Celebrating life in the Coulee Region
No matter where you live in the Coulee Region, you’re in
or near a town—big or small—that’s a wonderful place to
live, enjoy our beautiful environment and do business. Here,
we’ll take you on a tour of the towns in the area we’re proud
to call home, highlighting what each has to offer. We’re so
grateful to all the businesses and organizations that make the
Coulee Region a delightful place to live and that offer what
community members need to thrive.
Stories by Jessica Zen
Photos by Diane Raaum Photography
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 17Our Towns
Cass Street Bridge, La Crosse
La Crosse
Nestled between the mighty Mississippi River and unique perspective to the business world and helps this community
the Driftless Area’s majestic rolling bluffs sits the city of La Crosse. grow and thrive. You’ll find smart, successful, business-minded
This delightful city is the largest on Wisconsin’s western border. women all over this community—financial advisors, health and
Known as a river paradise, it is also home to a historic downtown wellness gurus, retail managers, restaurant chefs and more. From
filled with shops, restaurants, museums, art galleries and more. your pocketbook to your toenails, there’s a businesswoman in La
There’s no shortage of outdoor recreation, arts and culture, food Crosse who can help you out.
and fun in La Crosse. The city also has programs to help women grow their business
La Crosse is a fantastic community to live in. It is home to and be successful. Women’s business groups like the Women’s
three regional colleges and universities, as well as two major Alliance of La Crosse, Coulee Region Professional Women and
medical health systems. The city is bustling with students, medical Women Empowering Women strive to allow women to network
professionals, outdoor enthusiasts, business owners and everything with other women in the Coulee Region. Their goals are to
in between. There’s certainly no shortage of well-educated connect, grow and change. Community organizations such as the
personages in La Crosse making positive impacts on the city. Women’s Fund of Greater La Crosse and the La Crosse Community
Though the local river is often active, the city itself is making Foundation are women-led and offer grants that support local
waves. La Crosse made the Forbes list of “Best Small Places for causes, including those supportive of women and girls. Downtown
Business and Careers 2019,” placing 50 out of 203 cities. It also Mainstreet is a great resource for business owners in downtown La
found a spot on the Business Insider list of “The 10 Most Exciting Crosse, which has been nationally recognized for its charm and
Small Cities in America,” landing the number two spot. The city is historic restoration.
just begging people to get creative, grow some roots and see where La Crosse is a great place to support local women in business.
their lives will take them in this expanding community. Whether you are in need of a product, service or advice, there’s
La Crosse isn’t just a great place to live or visit; it’s a great place something here for you. Let the businesswomen of La Crosse help
for business. There are over 3,000 businesses here, and women you with all of your needs.
make up a huge part of this community. Each woman brings a
18 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mReady to level-up your
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w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 19Our Towns
Aerial view of Winona
La Crescent • Winona
Just across the river from La Crosse is La Crescent, a perfect summer afternoon. If art is your appeal, don’t miss the
the “Apple Capital of Minnesota.” Tucked in the southeast corner Minnesota Marine Art Museum, with an impressive collection of
of the state, La Crescent is a delightful town with around a dozen works by masters. Enjoy the Great River Shakespeare Festival on
orchards, a few local businesses and a small-town Midwestern vibe. a summer evening or the Frozen River Film Festival in February.
This community boasts wonderful educational facilities, numerous There’s even a Beethoven festival for classical music lovers.
parks and other outdoor opportunities, as well as proximity to the Winona is no stranger to a women-filled workforce. In order to
city of La Crosse for anything else your heart desires. If you’re aid the women who are helping Winona stay strong, the Women
in the area, be sure to hop on any one of the three scenic drives in Business not-for-profit organization is lending a hand. This
in the area—Apple Blossom Scenic Drive, Historic Bluff Country organization, which has been around for almost 30 years, aims to
National Scenic Byway and the Great River Road—to experience inspire women of all occupations and provide opportunities for
just how lovely La Crescent and the surrounding area can be. personal and professional growth. They do this through leadership,
Farther up the river, tucked away in the wooded bluffs, networking and education. Each month there is a networking
is a town whose quality of life for residents is second to none. luncheon where women gather together and learn from the
Winona, Minnesota, is a small town with enough diversity to keynote speaker. They also build lasting relationships that help
keep it interesting. Here you’ll find national and international grow their businesses.
industries, three institutions of higher education, a hospital and Both La Crescent and Winona are delightful towns that see
unique shopping opportunities in the historic downtown. Outdoor women flourishing in their businesses. From financial aid advisors
opportunities are in abundance here, both on land and on the and professors to downtown business owners, there is no shortage
water. Wander down a trail or boat and swim in the Mississippi for of female presence in these communities.
20 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mOur Towns
“Nature’s Backyard,” Great River Landing, Onalaska
ONalaska
Just north of La Crosse on Lake Onalaska sits the evidenced by the Onalaska Arts Council, a group composed
city of Onalaska. Surrounded by beautiful bluffs and the roaring primarily of women business owners who led the fundraising
Mississippi River, it’s one of those places that is nearly perfect, as it campaign to create the “Nature’s Backyard” sculpture (above) that
is small enough to run into your neighbor at the grocery store, yet now graces Grand River Landing at Second Avenue and Main
large enough to have enough public services to satisfy residents. Street, now an area icon.
Onalaska boasts ample outdoor activity opportunities as well as a Based in Onalaska, Women with Purpose in the Coulee
plethora of booming businesses to meet all of your demands. Region also offers support and networking opportunities for
One particularly beautiful spot to experience the great business women through monthly lunch speakers whose goal is to
outdoors in Onalaska is at the Great River Landing, which ties encourage women to lead balanced, purposeful lives by discussing
the downtown to the waterfront. Here you’ll find the Great River a variety of topics. They also bring women together with similar
State Trailhead, which connects you to 101 miles of trails for goals, which empowers, equips and encourages members.
walking, running or biking. Yet there’s more to Onalaska than Onalaska women of all types are enriching the business, art
the scenic outdoors. This flourishing community has over 2,000 and culture scenes in this Coulee Region town. These women,
businesses, and women play a huge part in keeping this city on its and many others, are making a difference in their community
feet. Their many local businesses, shops and restaurants contribute by getting involved, empowering other women and being active
to the authentic cultural experience. From a French pastry shop members of society.
to wine bars to a fabulous bike store and numerous health and Onalaska is a great city to live in, or even just visit for the day.
wellness practices, women-owned businesses abound in this Explore the great outdoors or support local businesswomen while
thriving community. you spend some time here. If you’re lucky, you’ll have time to do
Women are also important to the art scene in Onalaska, as both!
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 21Viroqua Food Co+op is a cooperatively
owned market and deli with delicious
natural, organic and local foods.
Everyone is welcome to shop
and anyone can become an owner!
609 North Main St, Viroqua
Open daily 7:00am – 8:00pm
www.viroquafood.coop
22 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mOur Towns
Galesville Trempealeau Holmen
Galesville • Trempealeau • Holmen
In the western foot of La Crosse County lies the Galesville is an ideal place to support women in business. An
family-friendly village of Holmen. Once a small rural community incredible 98 percent of businesses in the charming downtown
of just 2,400 residents, Holmen has become a fast-growing square are owned by women, whether bakeries, cafes, boutiques or
community with over 10,500 people today. Here you’ll find an florists. Additionally, women compose a significant proportion of
incredible business community, fantastic schools, abundant the board of the Chamber of Commerce. The women of Galesville
outdoor activities and a sense of pride in the overall community are doing an incredible job supporting each other and their
that makes Holmen loved by residents, business owners and community by bringing revenue into the city.
visitors alike. Add the rolling farmlands to the beautiful bluffs in Upriver from La Crosse and downriver from Winona is the
this area, and you’re in for a real treat when it comes to the local small village of Trempealeau. Located off the scenic Great River
landscape. Road, this village is surrounded by a marsh and seven lakes, which
If you have the pleasure of being in the area and are a nature create natural scenic beauty and the perfect place for outdoor fun.
lover, be sure to experience the McGilvray Seven Bridges Road and Trempealeau is home to a vibrant community with a workforce
Van Loon Wildlife Area, where you can immerse yourself in the that reflects what it means to truly have a Midwestern work ethic.
lush forest. There’s no better way to experience the great outdoors Here the quality of life is bar none, and the historic downtown
than to charge right into them! is the perfect place for businesses, restaurants and retailers to set
North of La Crosse about 20 miles in the Coulee Region of up shop. With its proximity to several universities in both La
the Mississippi Valley is the city of Galesville. Boasting attractions Crosse and Winona, and the beauty of the natural environment,
like the Apple Affair, Lake Marinuka, A. A. Arnold House, Old Trempealeau is a fabulous location for both the tourism industry
Main Historical & Community Arts Center and the Swinging and day-to-day businesses. Don’t miss the astounding views from
Suspension Bridge, this community is delight to all who have Perrot State Park, then enjoy a wine picnic at a women-run winery.
the pleasure of experiencing it. Galesville was awarded the Scenic Entrepreneurial women are in all corners of the business world
Beauty Award from Citizens for a Scenic Wisconsin in 2008 and in these Wisconsin communities. From designing furniture to
surely deserves the title. hosting support groups or harvesting crops, the women here are
part of what makes Holmen, Galesville and Trempealeau such
desirable locations to settle down.
w w w. c r w m a g a z i n e . c o m 2 0 2 1 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 23Our Towns
Viroqua Food Co-op
Coon Valley • Westby • Viroqua
The Village of Coon Valley is located in the heart of the back roads and roaming rivers. Once just a village, Westby has
Driftless Area, replete with lovely rolling hills and spring-fed trout since expanded into a city where you’ll find outdoor activities in
streams. It’s a great place to live from that perspective alone; fishing abundance, art galleries, historical displays, antique shops and a
in Coon Creek and picnicking and spending time with family in rich local culture. The Westby Performing Arts Center was brought
Coon Valley Park are great ways to enjoy the local area. to life by the largely women-occupied board of the Fine Arts
Coon Valley offers the best of small-town life in terms of Foundation of the Westby Area, hosting student performances as
businesses and amenities, too. Beloved restaurants and women- well as performers from around the state and country. Women
owned shops dot its Central Avenue, offering locals and visitors business owners run shops, guest houses and more in this town
alike a chance to browse and dine. Business owners in the area can with such strong Norwegian roots that Syttende Mai is an annual
utilize the Coon Valley Business Association, which is continually celebration. And the Westby Cooperative Creamery—now with
growing. Members form long-lasting friendships that allow a cheese and gift shop on Main Street—celebrates the food item
them to network and learn more about business. Together, the Wisconsin is best known for.
members of the association strive to work for the betterment of Farther down the road is another great Dirftless town—
the community. Viroqua—which has put itself on the map as a destination for
The city of Westby also sits in the Driftless Area and is home food in a different way. The innovative Driftless Café has received
to peaceful valleys, towering ridges, breathtaking vistas, tranquil national recognition, the Viroqua Food Co-op boasts an impressive
number of members for a town this size, Wonderstate Coffee
caffeinates the region and the Viroqua Farmers Market, hosted by
Viroqua Chamber Main Street, is a thriving market that serves
both customers in the community and the farmers and vendors
who sell their goods there. Viroqua’s delightful downtown has
been named to the Wisconsin and National Register of Historic
Places and is home to the historic Temple Theatre, which has
been restored and is the perfect place to enjoy plays and musical
performances. Its Main Street stores include artists’ galleries,
coffee shops, a bookstore, a fair-trade goods shop, a yarn shop and
boutiques, not to mention several booths of makers’ wares at the
Viroqua Public Market. Many of these are women-owned.
Coon Valley, Westby and Viroqua are all wonderful places to
support local businesses. Whether you drop by the downtown area
to enjoy a cup of coffee or explore some of the many trails in the
Coon Valley area, you’re supporting the local culture and community.
24 Co u l e e Re g i o n Wo m e n Bu s i n e s s Re s o u rc e D i re c t o r y 2021 w w w. c r w m a g a z i n e . c o mYou can also read
