2021 ENTRY KIT THE 38TH ANNUAL - Association of National Advertisers
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THE 38TH ANNUAL 2021 ENTRY KIT
2021 INNOVATIVE. DISRUPTIVE. IMPACTFUL. IF THAT DESCRIBES THE BRAND ACTIVATION MARKETING YOU RAN THIS YEAR, GET IT RECOGNIZED. Building brands and driving growth — that’s the goal we all are working toward. The REGGIE Awards offers the ultimate opportunity to showcase the work that made a difference and celebrate the teams that are raising the bar for our industry. Achieving a REGGIE Award signifies your work was selected by a jury of industry leaders as a best-in-class example of brand activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level. The REGGIE Awards attract the top examples in all the marketing disciplines involved in the responsibility of brand activation: experiential, influencer, promotion, relationship, shopper/commerce, and content marketing. With 23 categories, and work representing all industry sectors, created by any type of team dynamic — in-house, advertising and promotion agencies, media companies, event specialists, retailers — anyone who created and executed brand activation marketing that made a difference to a brand’s business is welcomed to enter. We’re looking to showcase the most groundbreaking and growth-driving brand activation marketing that will make your fellow industry leaders say “I wish I had done that.” If you have work that hits these marks, enter it today. 2 Enter at REGGIEAWARDS.ORG
2021
Why the REGGIE Awards?
Brand activation marketing at its finest. Separate yourself from your competition.
The REGGIE Awards are crafted to reflect today’s wide-ranging Be a leader and demonstrate your level of expertise by having
forms of brand activation marketing practices, from traditional your work singled out by the ANA’s community of marketing
tactics used in innovative ways to rapidly changing technologies. executives as the new bar of achievement for the industry
The award categories are inclusive and recognize excellence in when it comes to brand activation marketing.
solutions and campaigns of all sizes, budgets, and scopes.
Celebrate with your peers.
Brand activation marketing is important to marketers. The brand activation community comes together once a year to
In fact, brand activation marketing spending accounts for nearly hear from the industry’s best and celebrate the most exceptional
60 percent of overall marketing expenditures, more than twice achievements of the year at the ANA Brand Activation & Creativity
the spending on measured advertising (per a study the ANA completed Conference. The next one is April 19–21, 2021 in Chicago, Ill. The
in collaboration with and licensed from PQ Media). 2021 REGGIE Awards Gala kicks off the conference on Monday
night, April 19, so be ready to party!
Powered by the ANA.
ANA members are among the most powerful and influential
marketers in the world. Enhance your reputation and raise your profile
in front of these decision-makers at more than 1,000 client-side
marketer member companies. Winning case studies will be shared
with our network through ANA resources, and select winners will
also be invited to share their insights and expertise at exclusive
ANA events and be featured on ANA channels throughout the year.
3 Enter at REGGIEAWARDS.ORG
2021 “What is fabulous about the ANA REGGIE Awards is that they are judged on creativity and impact. To even be nominated, you need to prove that you meaningfully created impact around the set objectives of the campaign. I think that both elements are critically important to showcase success.” Maria Hokanson, EVP – US & Canada Marketing, International Dairy Queen 4 Enter at REGGIEAWARDS.ORG
2021
REGGIE Award categories.
Note: Many campaigns fit into multiple categories. When preparing your entries, please review all the categories to find the ones that best apply to your campaign.
Age-Targeted Marketing a desired behavior. This can include user-generated content,
Programs/campaigns which targeted a specific age range such augmented reality, online and offline media, branded entertainment,
as kids, tweens, teens, young adults, millennials, gen Z, or seniors. gaming, narrative, social content, or other types of content, in any form.
Judges will be looking for how you tailored your messaging
and brand experience to reach your specific demographic. Creativity and Innovation
Include demographic description, insights, and campaign results. Programs/campaigns that took the marketplace by storm and
challenged the status quo with a Big Idea. We are looking for
Business-to-Business Marketing the crème de la crème of Creativity and out-of-the-box thinking.
Programs/campaigns targeting business partners, including trade The innovation could be in the activation idea itself or relating
programs, instead of consumers. Entries in this category should to the way it was communicated, the technology used, or media
be innovative campaigns that were created to communicate or selection. Include the risks you took in your entry, what barriers
collaborate with another business. you overcame, and how you executed your original idea.
Challenger Brand Marketing Digital, Social, or Mobile Marketing
This category will recognize those programs/campaigns that This category welcomes entries in the digital, social or mobile
utilized innovative brand activation strategies to support an spaces. It includes programs/campaigns involving mobile sites,
emerging, disruptor, or challenger brand competing against much apps, geo-location strategies, email campaigns, and web-based
larger, better funded, or more established brands campaigns. Programs/campaigns can be specifically designed to
provide a unique online experience or a straightforward path to
Content Marketing purchase on a mobile device, or can reward the best use of social
Winners of this category have developed or integrated content media tools (Facebook, Twitter, Instagram, Pinterest, TikTok, etc.)
that engaged, interacted with, entertained, informed, or told a targeted to consumers as the primary communication tactic/
story to a target audience. Entries will demonstrate how they strategy to reach your objectives.
changed, enhanced, or connected with constituents to create
5 Enter at REGGIEAWARDS.ORG
2021
REGGIE Award categories.
Experiential Marketing (Live or Virtual)
This category highlights programs/campaigns that touched Innovative Commerce Marketing
consumers by allowing them to become active participants Whether you have a packaged goods or a software-as-a service
through sampling, hands-on product demos, immersive events, company, or offer a considered purchase or an impulse buy,
tours, or online and offline activities. Campaigns with virtual or companies must continue to be innovative in the way they generate
other non in-person or on-demand experiences will also compete commerce, or they risk being outflanked by their competitors.
in this category. Winning campaigns in this category will prove This category is for brands that have innovated in their marketing
how your customers interacted with your product or service via efforts to drive commerce leading to brand growth. Entries welcomed
a sensory experience that made a lasting impression. from industry leaders from URL to IRL, Direct-to-Consumer (DTC),
Click-and-Collect, Buy Online/Pick Up in Store (BOPIS), experiential
Holiday or Seasonal Marketing flagships, social commerce, and more.
This category will recognize those programs/campaigns that
utilized innovative brand activation strategies to support a brand Innovative Use of Marketing Technology
that competed in and leveraged the unique aspects of a specific Brought to you by the ANA’s Marketing Futures area, this category
holiday (Valentine’s Day, Easter, Mother’s Day, Halloween) or will honor those programs/campaigns with innovative topics
themed selling season (Spring Cleaning, Back to School). and emerging trends through technology, including chatbots,
virtual reality, artificial intelligence, augmented reality, digital
Influencer Marketing transformation, or others.
This category rewards the best use of influencer marketing —
marketing that utilized individuals, groups of individuals, groups, Local, Regional, or Market Specific Marketing
or associations to help advocate for the brand or product to gain Programs/campaigns directed toward consumers on a local or
credibility with target consumers as the primary communication regional level or targeted to specific geographic markets. Entries
tactic/strategy to reach your objectives. Programs/campaigns can in this category will provide information on how the specific area
include any type of influencers, from mini to TikTok stars to national was selected and explain the process of designing the campaign.
celebrities, and anything in between.
6 Enter at REGGIEAWARDS.ORG
2021
REGGIE Award categories.
or a brand partnering with a cause, film/entertainment property,
Multicultural or Lifestyle Segment Marketing music property, or sports league/team/governing body.
Programs/campaigns targeted to specific demographic or lifestyle Successful submissions will explain the opportunity between
consumer groups, which can include Hispanic, African-American, partners and how the collaboration affected results
Asian, LGBTQ+, People with Disabilities, etc. Entries should prove for all partners.
how the campaign targeted the demographic from inception
to execution. Promotion Marketing
Programs/campaigns that included marketing tactics that directly
National Consumer Brand Activation Marketing encouraged purchase; influenced trial, repeat, or quantity of purchase;
Campaigns targeted toward consumers on a national level utilizing and were very measurable in volume, share, and profit. Tactics can
a cross-discipline brand activation plan. Entries must prove how include couponing, sweepstakes, sampling, special packaging,
the team strategized and executed the campaign to reach the premiums, licensed properties, refunds, and rebate-related programs.
masses and demonstrate integrated brand activation elements
across various touch points. Purpose, Cause, or Charity Marketing
The ANA Center for Brand Purpose Award is for the program/
New Product or Service Launch campaign that makes a positive impact on society via a social
Programs/campaigns designed to introduce new products into cause, an environmental improvement effort, or support of a
the marketplace. Entries in this category should describe how charity/cause. This can include pro bono campaigns, donations,
you discovered the opportunity and created your launch plan. marketing campaigns developed for the good of a cause,
corporate responsibility programs, etc. We want to see the
Partnership Marketing passion behind your campaign and how you effectively made a
Submissions in this category must be programs/campaigns that difference in bringing your brand purpose to life.
involved two or more partners. Entries can be of various types
of partnerships — ones involving two or more brands/marketers,
7 Enter at REGGIEAWARDS.ORG
2021
REGGIE Award categories.
Relationship, Loyalty, or CRM Marketing Small Budget Brand Activation Marketing
Relationship marketing is a strategy that emphasizes customer (Budget Less than $1,000,000)
engagement, retention, and satisfaction. It’s rooted in building This category is for brand activation programs/campaigns that
customer loyalty and lasting, long-term engagement with a achieved magic and effectiveness on a tight budget. And, yes,
customer base. Entrants should demonstrate how their program that’s an all-in number, including media.
campaign effectively engaged consumers by motivating long-term
purchasing behavior and encouraged commitment to the brand Sponsorship or Licensed Property Marketing
over time to generate true brand loyalty via rewards/loyalty, Programs/campaigns that involved sponsorship of an existing
customer engagement, customer experience, CRM, personalized entity or use of a licensed property to differentiate a brand and
marketing, or email marketing activate its positioning. The typical entry in this category has
included an entertainment or music-related property or sports
Shopper Marketing or Retailer-Specific Marketing league/team/governing body.
Entries in this category are either shopper marketing or omnichannel
programs/campaigns developed by the brand (or jointly with Sports or Esports Marketing
brand/retailer) to reach shoppers through retail partners. Programs/campaigns that involved a specific sport, league, team,
Retailers are eligible to enter this category directly if the or athlete, either for a live sport or esport, to differentiate a brand
campaign was based on shopper or retail-led insights. If retail- and bring the brand’s positioning to life. The entry can be for how
specific, include marketing solutions developed or customized a brand has activated with a sports element, or brand activations
for or by a specific retailer to drive sales. These may be programs for the sport, competition (Olympics, Ryder Cup, etc.), league,
that use promotion, merchandising, and other tools, and may be team, and/or athlete themselves.
designed around an occasion, holiday, season, category, or store-
wide program, either initiated by a retailer or brand. Winning
submissions will present the insight(s) and how you drove results
for both the retailer and the brand.
8 Enter at REGGIEAWARDS.ORG
2021
Key entry details.
Who is eligible? Entry deadlines (these deadlines are real)
Anyone who created/executed brand activation marketing
that made a difference is welcomed to enter. This includes but • Early-Bird Deadline: October 26, 2020
is not limited to client-side marketers; any type of marketing,
• Standard Deadline: February 3, 2021
advertising, or promotion agencies; retailers; media companies;
and service providers. • Final Deadline: February 17, 2021
What is eligible? Entry Fees (ANA Member/Nonmember)
Marketing efforts that ran in any market around the globe and
achieved positive results between January 1, 2020 and December • Up to Early-Bird Deadline: $595/$795
31, 2020.
• After Early-Bird and up to Standard Deadline: $695/$895
Can I enter the same work into multiple categories? • After Standard and up to Final Deadline: $795/$995
Yes — go for it! You can enter as many campaigns in as many
categories as you wish. Teams often enter the same piece of Rookie discount
work into multiple categories. Review the category descriptions New entrants (companies which have not entered in the past
closely — you may need to slightly modify your case story three years) will receive a discount of $100 off each entry’s fee.
for each category you enter to ensure it’s a match for what
a category is looking for.
9 Enter at REGGIEAWARDS.ORG
2021
Case study questions.
TIP: Write fully formed thoughts and sentences in response to the questions. More information will give judges a better
understanding of the full scope of your campaign.
Business Challenge(s) and Campaign Objective(s) Activation/Tactics
Describe the business challenge(s) you faced and what objective(s) Describe how you brought your idea to life. What brand activation
you set in order to accomplish and conquer your objective(s). tactics did you use to motivate your consumers?
Based on your challenge(s), what were the targets, metrics,
and goals that you strove to meet? Results/Sales/Market Share
TIP: Make sure your initial objectives have measurable goals. Did you meet and/or exceed your sales targets and metrics?
This is also applicable for profitability or share of market.
Insights and Strategy TIP: Be specific! Judges will be looking for results that truly moved the
What insights and strategies did you use when planning needle and achieved the stated objectives. Results are key to your entry.
the campaign?
Brand-Building
Concept/Big Idea How did you build your brand and accelerate its growth
Unveil your BIG idea to us here, as simply as possible — impress in the marketplace?
the judges with the “ah-ha” solution you came up with.
TIP: Be clear on how the “Big Idea” came to life. Relevance to the Category
Be ready to explain how your campaign fits and relates to this
specific award category you are entering.
Note: You will be asked additional data points regarding duration of campaign, media/engagement channels, budget range,
industry sector, and audience profile.
A sample entry form listing ALL the essentials, including the file specifications for the creative/content elements is available either
as an editable Word Document (.docx) or a PDF.
Visit our FAQ page for more tips and judge insights to help guide you in completing your submissions.
10 Enter at REGGIEAWARDS.ORG2021
How your work will be judged.
Two rounds of judging. Over 200 judges.
Client-side marketers and agency executives at Director/VP level Companies represented
and above will scrutinize and score entries on the following criteria: on last year’s jury include:
1. Is the strategy in line with the insights and goals?
2. What is the level of concept originality?
3. How well were the materials integrated and activation
executed? (Specific to the category)
4. How strong were the results, and did they achieve
business objectives? (Volume/Share/Profit)
5. How well did the activation build the brand and align
with the overall brand strategy?
The Super REGGIE
Only top scoring Gold-level REGGIE winners will move on to be
considered for the Super REGGIE Award. A separate blue-ribbon “Strong insight, strong creative
panel, comprised of industry leaders, visionaries, and pioneers in acquisition concept, strong results.”
brand activation, will be selecting the year’s winner. — Amy Winger, VMLY&R
Judging Schedule “Amazing thought leadership here that was ingenious and
First round judging: February 26–March 12, 2021 clearly had an impact on holistic numbers. Great marketing
Second round judging: March 17–31, 2021 campaign and something we can all learn from”
Finalists Announced: mid-April 2021 — John Mount, The Coca-Cola Co.
Want to be considered for a REGGIE jury?
Visit REGGIEAWARDS.ORG for details.
11 Enter at REGGIEAWARDS.ORG2021 The party. 2021 REGGIE Awards May 21, 2021 | Virtual Awards Celebration Friday, May 21, 2021 at 2:00pm ET during which all the 2021 REGGIE Awards will be announced. Awards will be presented to top agencies and brands for the best brand activation marketing campaigns of 2020 across 23 different categories. The event culminates with the SUPER REGGIE Award announcement, honoring the overall best campaign chosen from the Gold category winners. The REGGIE Awards is an exciting event to celebrate individuals and organizations that have achieved outstanding success. To register for the 2021 ANA REGGIE Awards Virtual Celebration, please click here. 12 Enter at REGGIEAWARDS.ORG
2021
Showcase of recent winners.
Download the full 2020 winners list here.
13 Enter at REGGIEAWARDS.ORG2021
Special Thanks to the 2020 REGGIE Judges
2020 SUPER REGGIE JURY
DANIEL CHERRY III LILIA ARROYO-FLORES MARIA HOKANSON GERALD E. JOHNSON II VICTOR LEE TINA MANIKAS
ACTIVISION BLIZZARD ESPORTS EDELMAN AMERICAN DAIRY QUEEN AMERICAN HEART ASSOCIATION RX BAR FCB/RED
JOHN MOUNT BOB O’LEARY BOB RAIDT AMY WINGER PENNY WISE
THE COCA-COLA CO. BNY MELLON ACCENTURE INTERACTIVE VMLY&R 3M, CANADA
14 Enter at REGGIEAWARDS.ORG2021
We are also thankful for our two rounds of REGGIE
award judges. Without your diligence and expertise,
we would not be able to make this happen.
Charles Albanese, Nickelodeon Simon Bradley, Simon Bradley Marketing Howard Davidson, Centra360
Laetitia Allexant, Nestlé Waters NA Elaine Bragg, TPN Sonia Dawson, DSM
Charlie Anderson, Shoptology Ricardo Briceno, Mattel Beth DeBona, Arc WW
David Anzini, Whirlpool Corp. Kevin Briody, Center for Creative Leadership Carolyn Dellisanti, Macy’s
Bridget Archbold, Newell Brands David Brot, Arc Worldwide Andrea DeWerd, Penguin Random House
Meredith Armstrong, Geometry Global Shaun Brown, Momentum Worldwide Jaime Dictenberg, Nickelodeon
Rebecca Armstrong, North Agency Neil Brownlee, FIT Courtney DiSalvo, State Farm
Talia Arnold, Talia Arnold Gretchen Bye, Partners + Napier Don Dixon, JacobsEye Marketing
Fernando Arriola, Chicago Bears Football Club Jacqueline Cadogan, Citi Olivia Donnan, Marriott International
Abbey Ash, Phoenix Creative Kelly Cagney, Turtle Wax Nicole Dorrler, Truth Initiative
Liz Aviles, Upshot Lalohni Campbell, Per Se Media Group William Durrant, Exverus Media
Daniel Azzaro, DePaul University, Chris Cancilla, Arc Worldwide Jim Dzwierzynski, PrizeLogic
College of Communication Charles Cantu, RESET DIGITAL Melissa Ebanks, PODS Enterprises, LLC
Joanna Badamo, Agency EA Chris Cardetti, Barkley Chris Ehrhart, Aflac
Scott Becher, Carnival Cruise Line Jeannette Chantalat, Kimberly-Clark Dan Eisenberg, Blue Chip
Sarah Becker, Twitter Trish Chuipek, UM Thomas Eley, Fashion Institute of Technology
Michael Behee, U.S. Cellular Lindsay Clarken, The Madison Square Garden Co. Shelley Elkins, Jack Morton Worldwide,
Chris Bellinger, PepsiCo Courtney Colwell, American Express Meyer Ellie, Marketing Werks
Mary Benedum, Kohl’s Mari Considine, Acenda Integrated Health Alexander Esguerra, Jack Morton Worldwide
Joe Benes, Brighthouse Financial Hadley Cook, Sallie Mae Corey Evans, WestJet
Katie Benjamin, NBA Rick Cosgrove, Agency EA Suzanne Fanning, Dairy Farmers of Wisconsin
Elizabeth Boehm, E&J Gallo Winery Risa Crandall, Aki Technologies Barry Flanik, Weber Shandwick
Brian Bolten, SmileDirectClub Danielle Criscuolo, Eastern Bank Jordan Fox, MMP Digital Corp.
Stephanie Borges, Six Flags Entertainment Michele Crowley, The Integer Group Tracy Frisbie, BuzzBallz, LLC/Southern Champion
Tara Bossert, Anthem Mia Cupidro, The Integer Group Michelle Froah, MetLife
15 Enter at REGGIEAWARDS.ORG2021
2020 REGGIE Judges
Judith Gaffney, Fashion Institute of Technology Kinser Ivonne, Avocados From Mexico Madeleine Magardician, Macy’s Branded
Tina Gaffney, Realeyes Casey Jacobs, Tanger Outlets Entertainment
Kathleen (Kat) Galligan, Bank of America Carola Jain, Spartan Jovanca Maitland, Essence
Jennifer Geddy, Sony Electronics Stacy Janicki, Carmichael Lynch Rohan Mandelia, Geometry Global
Lisa Giuroiu, Susan G Komen Bruce Kalfus, ESPN/Disney Christy Mangio, Mondelēz International
Jane Goldman, Citizens Bank Mariola Kalinska, Greenlight, BEN group Jennifer Mason, Mondelēz International
Michael Goldstein, Mastercard Shawn Kallet, DeepWater Strategies Nicole Mason, Macy’s
Tomas Gonsorcik, VMLY&R Dan Keats, Allstate Jackie Mattina, 360i
Christine Goonan, The Sunflower Group/ TJ Keighley, Heineken USA Kristin Maverick, 360i
Advantage Marketing Partners Maureen Kelly, Hiscox Insurance Donna McQueen, Red Light Management/
Jon Goynshor, Geometry Global Jimmy Keown, Barkley New Era MM
Cory Grabow, Bruxton Group Carrie Kerpen, Likeable Media Jessica Mendoza, 72andSunny
Liz Griffith, Chick-fil-A John Kiker, Integer Diana Merkowitz, Western Union
Ben Grossman, FCB New York Andrea Kinloch, FBE (Fine Brothers CJ Michalak, Constellation Brands
Hunter Haas, Agency EA Entertainment) Mike Mills, Studio M
David Haase, OLIVER Sebastien Klein, Jack Morton Worldwide Ryan Moore, TPN Retail
Tyler Hargrove, Atlanta Falcons Renee Korus, Citi Meghan Morin, Newell Brands
Elizabeth Harris, Arc Worldwide Karen Koslow, Wellness Amplified Bryon Morrison, SMU
Lauren Hawes, Arc Worldwide Robert Kottkamp, Partners+Napier Tina Mulqueen, Kindred PR
Ryan Hedges, The Marketing Store Kevin Kramnic, Constellation Brands Courtney Murphy, TPN
Ryan Hemsing, Sargento Brian Kristofek, Advantage Marketing Partners Rick Murray, Premiere Networks/iHeart Media
Jessica Henrichs, Colle McVoy Brian Lange, VF Corp. Brian Nash, R3 Worldwide
Jennifer Hibbs, Marden-Kane Inc. Kristen Lau, International Culinary Center Brynna Ogletree, TPN
Bradley Hilton, Integer Rachel Lawson, Mondelēz International John Ohara, Endeavor/160over90
Mike Hiskett, Money Mailer Edison Lee, TIAA James O’Leary, Wells Fargo
Jeremy Hodges, Jack Morton Chicago Matthew Lennert, Deloitte Green Dot Agency Matthew Olson, Athene
Maria Hokanson, International Dairy Queen Lauren Lev, Fashion Institute of Technology Jennifer Orme, Pfizer
Martha Holler, Sallie Mae Eran Lobel, ELEMENT Productions Francisco Ortiz, Sunflower Group (EVENTUS)
August Horvath, Foley Hoag LLP Laura Longobardi, Noetic Consultants Kayla Ovington, Geometry Global
Lisa Hurwitz, Grassroots Cannabis Rebecca Lunna, Carmichael Lynch Meagan Pagliara, Carmichael Lynch
Lauren Imrich, Bank of America Alvaro Luque, Avocados From Mexico Greg Pal, Automat
Chad Ingram, Geometry Angessa Lynn, MJM Creative Michael Palmer, Nice Shoes
16 Enter at REGGIEAWARDS.ORG2021
2020 REGGIE Judges
Emily Patterson, Culver Franchising System, LLC Susan Seams, Kellogg Paula Wang, Fashion Institute of Technology
Greg Paull, R3 Worldwide Sabrina Sexton, Stanley Black & Decker Kathleen (Katie) Ward, Verizon
Holly Pavlika, Inmar Intelligence Brendan Shields-Shimizu, Observatory Agency Jennie Weber, Best Buy
Marybeth Petescia, Mastercard Christine Shoaf, Momentum Worldwide Matthew Weiner, Arc Worldwide
Traci Phillips, Bridgestone Americas Greg Smith, Partners + Napier Erika Wendel, Bryant Park Corp.
Carryl Pierre-Drews, Fullscreen Jeff Snyder, Inspira Marketing Group, LLC Roxanne White, Oliver Agency/U-Studio
Doug Pittman, BoardActive David Sonderman, The Shipyard Danielle Wiley, Sway Group
Chris Posdal, Arc Worldwide Amy Spiridakis, Target Corp Jeffrey Wilgus, Kohl’s
Charles Raisch, RUMBLE Chris Stefanyk, Wattpad Jennifer Wilkins, Macy’s
Ranjit Raju, Knotch Amy Beth Stern, Eventive Marketing Edward Willett, Topgolf
Mandy Rassi, The Kroger Co. Keith Stoeckeler, MKTG Brad Williams, Carmichael Lynch
Jean Rejaud, Fashion Institute of Technology Katie Stoepel, 84.51 Amy Winger, VMLY&R
Joe Reske, Fogo de Chao Lauren Stradley, Noetic Consultants James Wintraub, Cigna
Michael Rivera, The Marketing Store Dana Studebaker, CheapCaribbean.com Denise Wolffs, Citizens Bank
Rebecca Roberts, Madison Square Garden Co. Dan Sullivan, Inspira Marketing Michelle Wong, Sweat and Co.
Jason Robins, Blue Engine Marketing, Inc. Erin Sweeney, Geometry Global Kim Yansen, Mondelēz International
Jessica Robinson, Heineken USA Jordan Tatman, Hotels.com Brittney Young, Boys & Girls Club of America
Glenn Roginski, Pfizer Lorée Terry, Jack Morton Worldwide Dianne Yurek, Medidata
Andrew Rose, Partners + Napier Michael Therrien, IBM Corp. Ashleigh Zysko, Mondelēz International
Andrew Rosen, AAA Northeast Hailey Thorn, Rich Products Corp.
Brian Roy, Edelman Michael Tilley, Mondelēz International
Lauren Ruis, Ferrara Candy Co. Jennifer Tinker, Shoptology
Hart Rusen, SOCIALDEVIANT Cindy Tomek, Arc Worldwide
Brittany Saito, Foote Cone and Belding Mark Toner, DrivR
Luisa Salazar, BP Ron Tonini, Picture Marketing, Inc.
Emily Saunderson, Sway Group Bryan Travis, Vanguard
Michael Schaiman, Helios Interactive, Rolanda Tseo, Shoptalk Live, LLC
a Freeman Company Paul Tsigrikes, The Content Council
Julie Scheife, Land O’Lakes Sonja Valenta, Guinness World Records
Deborah Schildkraut, IBM Corp. Luis Victoria, Imperial Oil/ExxonMobil
Mark Schneider, Dean Foods Co. Karma Von Burg, Ricciardi Group
Casey Schoelen, The Integer Group Josh von Scheiner, Story Worldwide
17 Enter at REGGIEAWARDS.ORG2021
Additional details:
Resource for all things REGGIE:
REGGIEAWARDS.ORG
Resource for all things ANA:
ANA.NET
Have questions?
We are here to make your entry experience
a smooth one — do not hesitate to contact us.
Jenna Magill
Manager, Brand Activation and REGGIE Awards
jmagill@ana.net | 646.708.8146
Tori Carr
Manager, Brand Activation and REGGIE Awards
tcarr@ana.net | 646.708.8129
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