2021 FALL PRODUCT PROGRAM TRAINING - GIRL SCOUTS OF ALASKA
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2021 FALL
PRODUCT
PROGRAM
TRAINING
GIRL SCOUTS OF
ALASKA
WE APPRECIATE
YOU!
WE MADE IT THROUGH
2020…TOGETHER! THANK YOU
FOR KEEPING THE PRODUCT
PROGRAM STORY RELEVANT
AND HELPING TO MOTIVATE
GIRLS AND TROOPS
The Program itself is a learning
experience
Why should troops participate in
product programs?
Troops use money earned from
the program to go on fun Why should girls and caregivers
adventures like travel and camp
participate?
Troops use money earned to give What is the value of this program to
back to their community the girls
-Troop money earning
-Fun activities
The program helps fund the
entire Girl Scout Experience
-Entire Girl Scout Experience
-Giving back
What’s the Story?
What is the product program story and how do we tell it?
FUNDING FOR
COUNCIL OPPORTUNITIES IN HER OWN
PROGRAMS • Participation allows WORDS
girls to work as a team
• Volunteer Support and build life skills • Taking the “why”
• Camps • Provides opportunities to the next level
• Girl Program for troops to give back • Insert link to girl,
to the community and troop or volunteer
creates girl video
experiences
RISE UP!
BY SUPPORTING TROOPS AND GIRLS
• You are directly impacting the future
of girls by…
• Facilitating this girl-led
entrepreneurial program during the
fall
• Assisting girls in earning funds to
support their amazing girl-led
adventures and service
opportunities locally, nationally and
globally
• Providing girls with the opportunity
to share their skills to make the
world a better place
• You are providing girls with life-
changing experiences by helping
spread the product program story
• There are approximately 595,000 adult Emperor
penguins in Antarctica
It’s the only animal to inhabit the open ice of Antarctica during the
Emperor
•
winter
• They face wind chills as cold as -76oF and blizzards of 124mph
Four layers of scale-like feather protect them from icy winds and
Penguins
•
provide a waterproof coat
• Colonies of adults and chicks work together to huddle for warmth.
5,000 or more tightly packed adults and chicks shuffle around, so
each takes a turn - but not too long - on the outside of the huddle
where it’s cold Fun Facts –
• The tallest and heaviest of all living penguin species,
reaching an average 39 inches in length and can Ice, Ice
weigh up to 88 pounds
• Diet consists primarily of fish, krill, and squid
Baby!
• Their aerodynamic bodies and strong flippers make
them excellent swimmers, reaching speeds of 7.6
mph
• They can dive deeper than any other bird – as deep as 565 m 1850
ft - and they can stay under for more than 20 minutes
• A social animal, they will walk up to 75 miles each
year to reach their colonial nesting areas
• Once an egg is laid, the male will care for the egg until hatched
while the mother returns to the sea to hunt for food. This can last
up to 2 months!
• As the young penguins grow, adults leave them in groups of chicks
called crèches while they leave to fish.
• Considered a “near threatened” species due to
disease, habitat destruction, and disturbance of
breeding colonies by humans
• They can live 15-20 years in the wild
2021 Girl Rewards
Personalized Patch • Girl chooses name, nickname
or initials for her patch
• Girl makes selection between
two patch backgrounds
• Opportunity to provide mailing
address after login
• Personalized patches ship
directly to girls as earned
throughout the program
• Earned by:
• Sending 18+ Emails & selling 3
Magazines & 35+
Nut/Chocolate items during fall
program
Troop Proceeds
$1 per
Item
Sold
Getting Started • Girls offer a variety of items to family and friends in two ways • In-person using a nut order card • Online sending emails and sharing link on social media to purchase magazines and nuts/chocolates
In-person Nut & Chocolate Items Delicious selection of items NEW PRODUCTS!
Tins
Perfect for Gifts and Treats!
GIRL SCOUT SNOW
TIN SCAPE TIN
Milk Chocolate Mint
Trefoils
PENGUIN Pecan Supremes
TIN
Peppermint Bark
Rounds 12• Troops earn proceeds Care to Share
and girls earn special
patch AND credit Customers make purchases
toward other rewards to support the American
Red Cross of Alaska
13Girl Online Experience CREATE A VIRTUAL LIKENESS Creating avatars makes participating fun and get results with PATENTED Girl Scout platform
Launch Your
Campaign
Girls log in as a first-time
participant or as a returning
user from last year
Spanish experience availableRegistering an Account
• Zip code • Participant • Troop number selection
o Troop number
or “I don’t know/see my
validation information and selection or “I
Troop#/Group#”
don’t know/see my
ensuring girl in secure password • Participant can edit
Troop#/Group#”
correct council setup onickname
Participant can
edit nickname
• Answer questions
Answer
oabout questions
girl goals and
about girl goals
what
andGirl
whatScouting
Girl
means to her
Scouting means to
herPersonalize Her
Campaign
Girl designs her
own virtual likeness
Earned by
choosing from over
3 billion avatar
sending15 e-mails
and sell 4+
magazines and 20+
nut/chocolate items
feature
combinations
Upload a photo or
video to share on
your storefrontPromoting Her Campaign
• Girls share their online storefront link
with family and friends by sending
emails or “share my site”
• Email is the most popular option
• 27% of online sales come from social media
• Girls' business cards preprinted with their
storefront code
• NEW! – Share your store with family and friends
using your smartphone
• Easier for returning girls with customer
email addresses saved year over year
• Option to include last name so friends
and family know who is sending the
email
• Simplicity of one click renewals for
customers previously purchasing
magazinesGirl’s
Campaign HQ
Navigation tools for all aspects
of the program
• E-mails/Social Media/Texting
• Printable business cards with
girl’s online store code
• Manage paper orders (nut card
sales entry)
• Rewards earned and actions
need to receive rewards
• Door hangers with QR code and
girl’s personal storefront code
• Reports
• Avatar’s room with troop photo 192021-22 Fall & Girl Scout Cookie Crossover Patch • As a Girl Scout member, girls work to create change and to spread kindness in the world around them • To earn this crossover patch, girls must: • Participate in the 2021 Fall Product Program by creating an avatar and sending 18+ emails, selling 3 magazines and 35 nut/chocolate selections. • Sell 275+ packages of cookies during the 2022 Cookie Program
Customer Emails
Family and friends receive
emails with links to shop for
magazines and
nuts/chocolates and can hear
the special message recorded
by their favorite Girl Scout
21Online
Storefronts
Customers can
choose to shop
for magazines
and/or nuts
22Purchasing Online Nuts/Chocolates • Customers have the option to choose girl delivered or direct ship • Customers pay for all products online at the time of checkout
Entering Order
Card Items
Parents/girls enter the total of each item
using the nut order card into the M2OS
system prior to the end of the program
Nut order card totals will be tabulated
and added to all online sales totals in
reports
All in-person nut orders must be entered
into M2OS system to be processed
24Reports Reports Broken Out By Sales Categories View All Girl Delivered Items Sold Online By Customer To See Which Products To Deliver Report Emailed To Parents At End Of Program
Volunteer Level
Access
Helping Troops and Girls Do
Great ThingsWelcome to Your
Campaign
o Prior to Fall Product
Program start, volunteers
receive email invitation to
M2OS
o Click link embedded in
email to setup password
o After login, volunteers can
return to council’s M2OS
landing page
27Getting Started • Watch troop training video • Create your troop leader avatar • Within M2OS, launch parent/guardian email blasts (PGEB) announcing troop participation in the fall product program • Manage nut card orders (after girl entry for any girls who didn’t enter their own paper orders) • View reports
Parent and Guardian Email Blast
Troop Campaign
Headquarters
• Headquarters for managing a troop
campaign
• All program management tools on
one site
• Enter nut order card items
• Message the girls in your troop
• Assist girls with reward choices
• Headquarters for managing a troop
campaign
• All program management tools on
one site
• Enter nut order card items
• Message the girls in your troop
• Assist girls with reward choicesGirl Rewards • Rewards are automatically calculated for girls • To view rewards, choose the Rewards link from the Troop Dashboard • If girls didn’t make choices, troop volunteers can make reward selections for them • Detailed reports of earned rewards available under Reports link or through the Delivery Tickets link
Troop Banking &
Payments
• View troop financial
information including:
• Troop sales summary
• Gross sales
• Total paid online by
customers
• Total proceeds earned
• Balance due council
• Girl payments (if
entered by troop)Reports
Click the reports link
from the troop
dashboard to view total
sales or sales by
product category
Click a girl name to
view the specific details
of individual girls
Link on dashboard
troop summary/amount
due reportService Unit
Dashboard
• Send messages to troops
• Manage troop admin users
• Manage/edit girl and troop
products
• View troop financials and
payments made to council
• Troop sales summaries
• Delivery tickets
34Delivery Tickets • Print delivery tickets by SU, troop or girl • Available for products and rewards for easier picking and packing • Option to include financials
Volunteer Patch Troop Fall Service Unit Product Chairs Product Chairs Earned by achieving Earned for $1 $1,000 in in total total Troop Service Unit sales & sales sending the PGEB
Last day for SU
to edit orders in
Last day for M2OS.
parents to enter Online girl
Important
paper orders in delivered order SU Nut
Program begins
M2OS taking ends. Deliveries
Dates
17 Sep. 18 Oct. 21 Oct. 12 Nov.
18 Oct. 19 Oct. 14 Nov.
In-person order Last day for Online orders
taking ends troops to enter for Direct Ship
orders in M2OS Nuts and
for girls Magazines ends
37What’s Next?
1. Remind troops to login to M2OS,
watch training video and create
their avatar
2. Encourage troops to send the
Parent/Guardian launch email to
participants
• Girls setup their own campaign
on M2OS, so troop leaders
don’t need to
3. Emphasize the simplicity of online
girl delivered items
• Money collected online and
items automatically added for
the girls
• Girl simply deliver the items
38Fall Product Program Customer Care M2’s Customer Care team is cross-trained to handle tech support, volunteer/participant and customer inquiries 100% customer satisfaction guarantee
THANK YOU!
FOR YOUR CONTINUED SUPPORT OF GIRL
SCOUTING AND THE FALL PRODUCT
PROGRAM. WE LOOK FORWARD TO A
SUCCESSFUL 2021 FALL PRODUCT PROGRAM!
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