2021 MEDIA Information - A - Lynchpin Media
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA
Information
2021
A
www.intelligenttechchannels.com PUBLICATION
1
publication, targeted at the enterprise
channel community across MENA,
Europe, APAC and North America
ITC is an online, digital and print
L I
ynchpin Media is an independently owned ntelligent Tech Channels (ITC) is an online, digital countries within MENA, Europe, APAC and North
media communications company, whose and print publication, targeted at the enterprise America on a rotational basis. The Intelligent Tech
North Africa, Australasia and the USA
business, including the GCC, Europe,
The publication attempts to cover
the primary regions of IT industry
main aim is to help organisations reach and channel community across MENA, Europe, Channels’ web portal carries:
influence decision makers in Europe, the Middle APAC and North America. The focus of the content
East, Africa, APAC and North America. We have is to keep the channel community up to date with: News
a growing database of over 2.1 million global IT Analysis
decision makers. Recent vendor and channel tie-ups Features
Our ethos is based around intelligence Road shows Blogs
obtained from targeted campaigns. By Promotions Profiles
understanding our audience we are better People announcements Infographics
informed to advise our clients and help forecast Vendor partner programmes White papers
market trends. We work with our clients to Partner certifications
identify new customers and their requirements. Partner awards All of which are relevant to the regional IT
features, blogs, profiles, infographics
web portal carries news, analysis,
Training and skills development channel industry. It also highlights business,
The Intelligent Tech Channels
Solution implementations industry and institutional announcements that have
Product descriptions a direct impact on the adoption of technology across
and white papers
Product analyses MENA, Europe, APAC and North America. The
Independent write-ups web portal carries a rich mix of media to enhance
the reader experience. This includes external and
The publication attempts to cover the internal hyperlinks, picture and graphic slide shows,
primary regions of IT industry business, including video clips and links to relevant infographics.
announcements that have a direct
It also highlights business,
impact across our regions
industry and institutional
INTRODUCTION
2 MEDIA KIT 2021 INTELLIGENT TECH CHANNELS
R
eaders can subscribe to the latest packed, ready to use. Hence, it is becoming a
content through regular email factory ready product, ready to be installed with
newsletters, the link for which is minimum pre-configuration, which is a bonus
available on the home page. for system integrators. On the other hand, the
Intelligent Tech Channels was launched at number of new vendor start ups around cloud,
a time when the IT industry was in a state of software-defined anything, convergence and IoT
transformation and its primary objective was, solutions are proliferating.
and remains, to guide channel partners through This proliferation is increasing the complexity
this period of transition into the new way of IT
business. Distributors are being challenged as
for technology integrators and has become a
challenge. Distributors now have a key role to play
AT A GLANCE
the traditional lines of business between volume in easing the complexity of technology for channel
and value are getting blurred. On the one hand, partners; and, going forward, help integrators
technology is getting commoditised and solution build sustainable business models.
3
REGULAR SECTIONS
Channel
This section carries news and analyses about the
regional industry channel players. It carries news
1 234
INTELLIGENT
MOBILE
TECHNOLOGY
INTELLIGENT
ENTERPRISE
SECURITY
INTELLIGENT
GREEN
TECHNOLOGY
INTELLIGENT
DATA
CENTRES
about vendor and channel tie-ups, road shows,
promotions and people announcements. Enterprise mobility continues to be Intelligent Enterprise Security Many organisations are viewing Intelligent Data Centres
one of the hottest topics in IT, as the aims to help the channel and sustainable solutions as a long- is designed to help guide
demand to access information on the end users in the region to term cost-effective strategy the channels through
Partner programme go, via mobile platforms, is increasing. navigate their way through the for their enterprises. Intelligent the complexities of their
This section carries news and analyses about vendor Mobility has become a business labyrinth of threats and employ Green Technology will help customers’ data centre
partner programmes, partner certifications, partner necessity, creating new ways of working the right security strategy for channels to plan ahead and strategies in these rapidly
awards, training and skills development. and transforming business processes. their organisation. achieve their objectives. changing times.
4 MEDIA KIT 2021
INTELLIGENT
TECH CHANNELS INTELLIGENT TECH CHANNELS
567
INTELLIGENT
CABLING
INTELLIGENT
CLOUD
INTELLIGENT
SOFTWARE
How to
This section covers technology solution
implementations by vendors and channel
Every organisation’s technology Intelligent Cloud Technology has Intelligent Software for partners at the end-user site.
performance is dependent, to a large been designed to help regional Business will inform, update
extent, on its networking infrastructure channel organisations determine and map the future contours
and cabling; this underpins its entire which cloud solutions are right of software capabilities for the Review
technology offering. Nowhere is this for their partners and what industry, blending affordability Detailed descriptions, analyses and
more apparent than across the considerations are required for with end-user demands for independent write-ups of products,
regions we cover. their implementation. streamlined efficiency. solutions and platforms.
5
2021 ENTERPRISE TECH FUTURE TECH PARTNER PERSPECTIVE
2021 EDITORIAL JAN 2021 Channel Outlook Channel incentive schemes and rewards Companies to watch 2021
CALENDAR
FEB Channel credit schemes Women in the channel Network security
MAR Enterprise storage How the channel can help SMEs Cloud services
APR ERP Business analytics Endpoint security
MAY Security Operations Centre IoT Building a Big Data practice
JUNE Business Continuity Digital signage solutions UC and collaboration solutions
JULY Software-defined network State of the systems integrator market Partner training and certifications
Technologies set to see mainstream
AUGUST Disaster Recovery
adoption in the next five years
Business apps market
SEP Managed Print Services Growing channel sales State of IT distribution in MEA
OCT Top 50 Channel Chiefs Software-as-a-Service Artificial Intelligence
Building a governance, risk management
NOV Consumer technology
and compliance practice
Mobile device management
Wearables and commercial
DEC 2021 in Review
opportunities
New Age VADs
6 MEDIA KIT 2021
INTELLIGENT
TECH CHANNELS INTELLIGENT TECH CHANNELS
OUR BRANDS
7
Senior management: C-suite execs, MDs, GMs, ITDM, FDS, VPs and owners
Middle management: Sales, marketing, and product managers and specialists
OTHER Other: Technical staff, engineers and consultants
SEN
IOR
CONSULTANTS IT VENDORS MA
NA
9%
GE
HOSTING AND 16%
%
ME
3%
: 39
SERVICE PROVIDERS
NT:
OTHER
37 %
7%
DISTRIBUTORS
21%
MI
D
DL
EM
AN
AG E
MEN T: 34%
34%
AUDIENCE BY INDUSTRY %
VAR/VAD 10%
SYSTEM INTEGRATORS UAE
OTHERS
23% 23%
% AUDIENCE BY INDUSTRY
OMAN
4%
KSA
5%
BAHRAIN 19%
5%
KUWAIT 7%
OUR AUDIENCE
14%
QATAR
SOUTH AFRICA
AUDIENCE BY COUNTRY %
8 MEDIA KIT 2021
INTELLIGENT
TECH CHANNELS INTELLIGENT TECH CHANNELS
LEAD GENERATION
EVENTS
RESEARCH
LEAD GENERATION EVENTS RESEARCH ROUND TABLES DATA CLEANSING
ROUND TABLES
DATA CLEANSING
Using various white paper Our activities help us to Research and analytics are Similar to our events, A strong, clean database is
downloads, we can identify identify buyers of various fundamental to understanding sometimes a smaller audience proven to drive sales. We
potential new partners in technology. This enables us any market . . . and data is king. can improve the customer can create or clean data
target countries. White to invite them to relevant You need all three to be able engagement process and help as required to meet your
papers are promoted across events and provide you with to maximise ROI. Our services you identify better potential business needs and in a
the various Intelligent Tech a strong audience of potential give clients an insight on customers earlier. These can timescale that suits.
Channels’ platforms. customers with whom to talk. which end-user customers are be held either in-person or
making what investments. virtually across our regions.
9
PRINT ADVERTISING OPTIONS 3 ADVERTS 6 ADVERTS 12 ADVERTS
ADVERTISING
FULL PAGE US$3,499* US$3,299 US$2,999 US$2,499
HALF PAGE US$2,199* US$1,999 US$1,759 US$1,299
COSTS DOUBLE PAGE
US$5,999* US$5,599 US$5,199 US$4,499
SPREAD
STRIP ADVERT US$1,499* US$1,299 US$1,099 US$899
OUTSIDE BACK
US$4,999* US$4,799 US$4,499 US$4,099
COVER
*cost is per advertisement
ONLINE ADVERTISING OPTIONS 3 MONTHS 6 MONTHS 12 MONTHS
HTML* cost is per
US$3,199 US$2,999 US$2,599 US$1,899
HTML sent
HPU US$2,899 US$2,699 US$2,399 US$2,099
MPU US$1,899 US$1,699 US$1,399 US$1,099
LEADERBOARD US$1,899 US$1,699 US$1,399 US$1,099
DIGITAL NEWSLETTER
US$1,499 US$1,299 US$1,099 US$799
BANNER
SPONSORED
US$17,599 US$4,999 US$2,999 US$1,999
MICROSITE
ADVERTISING SPECIFICATIONS
(other specifications on request)
206mm 406mm
HTML format .gif, .jpeg, HTML, text
Variable width up to 640px
Max size: 100kb
271mm
265mm
271mm
265mm
Banner format .gif, .jpeg
MPU 200x250px, HPU 300x600px
Leaderboard: 728x90px (Max size: 50kb)
200mm 400mm
Supply actual size artwork (In ‘Document Setup’, use 3mm bleed). Ensure Full page advert Double page spread
all images are CMYK 300dpi. Output as a Press Quality PDF. In ‘Marks and Trim: 200mm x 265mm Trim: 400mm x 265mm
Bleeds’, tick ‘All Printer’s Marks’ and ‘Use Document Bleed Settings’. Check With 3mm bleed: With 3mm bleed:
that fonts are embedded on the PDF. Any questions, just ask. 206mm x 271mm 406mm x 271mm
10 MEDIA KIT 2021
INTELLIGENT
TECH CHANNELS INTELLIGENT TECH CHANNELSINTELLIGENT BRAND SPONSORSHIP 3 MONTHS 6 MONTHS 12 MONTHS
LOGO ON ALL ITC PRINT AND MEDIA ACTIVITIES
PARTNER FULL PAGE ADVERT IN PROMINENT LOCATION FOR DURATION OF CAMPAIGN
WITH ITC
MONTHLY HTML
BANNER ON HOME PAGE OF WEBSITE FOR ENTIRE CAMPAIGN *
BANNER TO APPEAR ON MINIMUM 1 NEWSLETTER PER MONTH **
REGULAR EDITORIAL COVERAGE TO SUPPORT THE CAMPAIGN
SPECIAL PARTNERSHIP RATES $10,000 $18,000 $30,000
* Banner will be minimum 50% SOV
** We will request various banner sizes and positions may change monthly
CONTENT CREATION PACKAGE
SERIES OF INTERVIEWS ON MARKET TRENDS, LATEST ANALYSIS
AND INDUSTRY PAIN POINTS
INTERVIEWS TO FEATURE IN PROMINENT POSITIONS WITHIN THE MAGAZINE
THE ARTICLES WILL BE PROMOTED IN A MINIMUM OF SIX NEWSLETTERS
VIDEO INTERVIEW, WHICH WILL BE USED SEPARATELY ON WEBSITE AND SOCIAL MEDIA
A THREE-MONTH SOCIAL PLAN WILL BE SHARED TO SUPPORT ALL INTERVIEWS
AND VIDEO ELEMENTS
ADVERTISING IN PRINT AND ONLINE FOR CAMPAIGN DURATION
GENERATE LEADS FOR PARTNERS
COST FROM $9,000
We can manage lead generation
campaigns for you and your
partners. These could be either
channel or end-user related.
All campaigns are scalable and
can be designed around the
allocated budget. Campaigns
can be promoted either through
Intelligent Tech Channels, our
end user publication Intelligent
CIO or a combination of both.
Please get in touch to discuss
your requirements.
11LYNCHPIN MEDIA TEAM
MANAGEMENT
Managing Partner: Richard Judd,
richard@lynchpinmedia.co.uk (+44 7534 132 966)
Managing Partner: Stuart Lynch,
stuart@lynchpinmedia.co.uk (+44 7514 807 117)
EDITORIAL
Managing Editor and Editor, Intelligent CIO APAC
and Intelligent CIO North America: Mark Bowen,
mark@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1004)
Deputy Managing Editor and Editor, Intelligent CIO
Middle East and Intelligent CIO Africa: Manda Banda,
manda@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1009)
Lead Editor, Intelligent CIO Europe, Intelligent CISO and
Intelligent Data Centres: Alix Pressley,
alix@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1003)
Editor, Digital and Intelligent Tech Channels: Rebecca Miles,
rebecca@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1007)
WEB SERVICES/DESIGN
Head of Design and Production: Pippa Sanderson,
Our brands pippa@lynchpinmedia.co.uk
Head of Digital Services: Charles Brandreth,
charles@lynchpinmedia.co.uk
Junior Graphic and Digital Designer: Daniel James,
daniel@lynchpinmedia.co.uk
SALES/MARKETING
Providing Unparalleled Technology Intelligence
Director, Strategic Content: Jess Phillips,
jess@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1005)
LYNCHPIN MEDIA Director, Agency Partnerships, James Hardy,
james@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1012)
VP Americas, Paul Weintraub,
paulw@lynchpinmedia.co.uk (+1 (407) 832-0285)
TEAM
FOLLOW US ON priorities Global Account Director: Carmen Aston,
carmen@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1010)
Commercial Director: Michal Zylinski,
michal@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1002)
Lynchpin Media is a boutique publisher registered in
Marketing and Operations Manager: Curtis Driscoll,
the United Kingdom. curtis@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1008)
Company number 8096230
63/66 Hatton Garden, London, EC1N 8LE
www.intelligenttechchannels.com
Client Services Executive: Tom Bush,
Tel no: +44 20 3026 6825 tom@lynchpinmedia.co.uk (+44 20 3026 6825, Ext 1011)You can also read
