2021 MEDIA INFORMATION - moproweb

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2021 MEDIA INFORMATION - moproweb
w w w. i n t e r n a t i o n a l - d a i r y. c o m
                                                           2021
The leading trade journal for the
international milk processing and related
                                                            MEDIA
food manufacturing industry
                                                      INFORMATION
2021 MEDIA INFORMATION - moproweb
Content

               Publisher/
          1.   Magazine Description

               Circulation-/Readership-/
          2.   Distribution-Analysis

               Editorial Schedule
          3.   2021

               Printing Guideline/
          4.   Prices and Ad Sizes

               B2B-Marketplace,
          5.   Ad Specials

               Cross-
          6.   Media

               Company
          7.   profiles

               Supplier
          8.   directory

               Terms and
          9.   Conditions
2021 MEDIA INFORMATION - moproweb
1. Publisher/Magazine Description

IDM International Dairy Magazine is a monthly English-language trade publication     International Representative:
that provides readers with an actual overview on developments in the international   UK/Ireland/France/Spain/Portugal/Benelux/Scandinavia and Northamerica:
dairy industry. The publication focuses on technology, automation & IT,              David Cox, dc media services, 21 Goodwin Road, Rochester, Kent ME3 8HR, UK,
packaging and ingredients and bases on thoroughly researched background              Phone: +44 (0) 1634 221360, Cell phone: +44 (0) 7967 654369,
information, analyses and reports.                                                   Email: david@dcmediaservices.co.uk
Publisher:       B&L MedienGesellschaft mbH & Co. KG                                 Subscriptions:
Address:         Zehnerstraße 22b, 53498 Bad Breisig/Germany                         B&L MedienGesellschaft mbH & Co. KG Office Munich,
Phone:           +49 (0) 26 33/45 40-0                                               Garmischer Str. 7, 80339 Munich/Germany
Fax:             +49 (0) 26 33/9 74 99                                               Ms. Basak Aktas, Direct line: +49 (0) 89/3 70 60-2 70, Fax:+49 (0) 89/3 70 60-1 11,
Email:           IDM@blmedien.de                                                     Email: b.aktas@blmedien.de
Web:             www.international-dairy.com
                                                                                     Volume frequency:
                                                                                     February, April, June, August, October, December
Object Manager:
Burkhard Endemann, Email: be@blmedien.de, Phone: +49 (0) 26 33/45 40-16              Annual subscription rate:
                                                                                     €86 incl. postage
Editor:                                                                              Subscribers in Germany:
Roland Sossna, Cell phone: +49 (0) 1 70/4 18 59 54, Email: sossna@blmedien.de        €70 incl. postage + VAT
Graphics and Layout:                                                                 Single copy:
Nikolai Janz, Phone: +49 (0) 26 33/45 40-25, Email: nj@blmedien.de                   €16 incl. postage
Advertising Manager:                                                                 Subscribers in Germany add VAT
Heike Turowski, Oelmuellers Feld 3, 45772 Marl/Germany,
Phone: +49 (0) 23 65/38 97 46, Cell phone: +49 (0) 151/22 64 62 59,
Email: ht@blmedien.de
2. Circulation-/Readership-/Distribution-Analysis

Circulation-analysis                                    Copies
                                                                                                                              Distributions-analysis
Print run:                                               4,900
(yearly average per issue)                                                                                                    Coun-   Per-         Copies   Coun-        Per-         Copies
                                                                                                                              try     cent                  try          cent
Distributed Circulation*:                                4,822
*Source: Sales database B&L MedienGesellschaft
                                                                                                FIN 0.6                       A              1.7       82   I              10.0          482
                                                                                    S 0.7                    CIS 220 copies   B              1.9       92   IRL                 2.8      135
                                                                            N 0.5               EST 1.0                       BG             0.3       14   KRO                 1.0       48
                                                                  GB 12.5      DK 4.0               LV 0.7                    BIH            0.3       14   L                   0.2       10
                                                                                             LIT 0.9
                                                                            NL 3.5                                            CH             1.0       48   LIT                 0.9       43
                                                                                            PL 6.9
 Readership-Analysis                                                            D 11.3                                        CY             0.3       14   LV                  0.7       34
                                                                                       CZ 2.7
                                                                                                                              CZ             2.7      130   N                   0.5       24
                                                                      F 15.3 CH 1.0 H 0.9 SK 0.6
     6.7%                                                                       SLO 0.6 KRO 1.0                               D          11.3         545   NL                  3.5      169
        2.7%                                                                         BIH 0.3 SER 0.4                          DK             4.0      193   P                   0.2       10
 3.9%                                                                           I 10.0
                                                                                                                              E              1.3       63   PL                  6.9      333
                                                                                        GR 0.7
                                                                                                   Middle East 218 copies     EST            1.0       48   ROM                 0.2       10
                                                 76.4%
        10.3%                                                                                                                 F          15.3         738   S                   0.7       34
                                                                                                                              FIN            0.7       34   SER                 0.4       19
                                                                                                                              GB         12.5         603   SK                  0.6       29
                                                                                                                              GR             0.7       34   SLO                 0.6       29
                                                                              Africa 201 copies                               H              0.9       43
    ■ Milk processing industry: 76.4%
    ■ Private individuals
       (executives, dairy technologists,                                                                                      other countries,                    15.0                  723
                                                                                                                              overseas
       consultants): 10.3%
                                                                                                                              Middle East                                               218
    ■ Retailers and exporting companies: 3.9%
                                                                                                                              Africa                                                    201
    ■ Suppliers: 6.7%                                                                                                         CIS                                                       220
    ■ Associations, Institutes etc.: 2.7%                                                                                     USA/Southamerica                                           84
                                                                                                                              total                             100,0                 4,822
3. Editorial Schedule 2021

   Issue    Date of publication   Ad closing date   Editorial focus1)                          Trade shows/Congresses/Conferences 2)

                                                    • Cheese making technology
                                                    • Cultures/Starters
                                                    • Portioning and Cutting of Cheese
 January/
              19 Feb 2021           4 Feb 2021      • Packaging of Cheese                      FILTECH: 23 - 25 Feb 2021, Cologne/Germany
 February
                                                    • Filtration & Separation
                                                    • Colours & Flavours
                                                    • Yoghurts and Dairy Desserts

                                                    • Ingredients
                                                    • Milk Treatment
                                                    • Ice Cream; Sweeteners
 March/
             18 March 2021        4 March 2021      • Weighing & Detection
  April
                                                    • Air conditoning and air management
                                                    • Packaging of dairy products
                                                    • Coding & Labelling

                                                    • Cheese making technology
                                                    • Energy efficiency in milk processing
                                                    • Drying Technology
 May/June     15 June 2021         1 June 2021      • Yoghurts & Fermented Milk Products                    Due to the current situation,
                                                    • Sweeteners                                       we are at this point not able to give
                                                    • Company Profiles 2021                         details of the other trade fairs yet taking
                                                      (see point 8 in our media information)           place in 2021. However, we regularly
                                                                                                           update our media data online.
                                                    • IT in the dairy industry                       You can find the most current version at
                                                    • Quality Control in food plants                   www.international-dairy.com/
  July/                                             • Plant automation                                         media-information
             19 August 2021       5 August 2021
 August                                             • Fluid Transfer
                                                    • Valves & Fittings
                                                    • Dairy Beverages
Issue           Date of publication              Ad closing date   Editorial focus1)                                            Trade shows/Congresses/Conferences 2)

                                                                            • Butter & Spreads (Manufacturing, Ingredients, Packaging)
                                                                            • Weighing & Detection
                                                                            • Drying Technology
                                                                            • Ice cream
     September/
                           23 Sep 2021                       9 Sep 2021     • Sweeteners                                                 drinktec: 4-8 Oct 2021 Munich/Germany
       October
                                                                            • Filling & Dosing Equipment
                                                                            • Packaging of dairy products
                                                                            • Sustainable processing of milk
                                                                            • Ingredients

                                                                            • Ingredients
                                                                            • Plant Maintenance
                                                                            • Liquid milk & fresh dairy products manufacturing
     November/
                           23 Nov 2021                      3 Nov 2021      • Logistics/Warehousing
     December
                                                                            • Colours & Flavours
                                                                            • Milk Treatment
                                                                            • Membrane Separation

1)                            2)
     Subject to change             Distributed at the events/exhibitions
4. Printing Guideline/Prices and Ad Sizes

Magazine format                280 mm deep, 215 mm wide                          Technical requirements
Type area                      250 mm deep x 184 mm wide, 3 columns              Printing Process:
                               per 58 mm wide (1/1 page = 750 mm-lines)          • Sheet offset, script 9 Antigone light.
Cover page                     size: 215 mm wide, 190 mm deep                    Printing material:
                               5,000 Euro                                        • Digitized data on CD-ROM or by E-mail and proof: without printed proof no guar-
                                                                                    antee for print quality and rightness of the motive; for reproduction material
2nd and 4th Cover page         10% supplement                                       (photos, diapositive etc.), we will quote the original costs for the production of
Price for classified ads       per Millimeter height (58 mm wide): ¤3               digital data.
(not discountable)             For vacancies, buying and for-sale ads only       Data type:
                                                                                 • print .pdf or .eps files (for .eps: please convert scripts into signs; for QuarkXPress
Code charge	¤5                                                                     .eps: please include the scripts); 4-colour pictures at composite-modus (CMYK
                                                                                    Euroscale) with resolution of 300 dpi; all pictures for .pdf and .eps files must be
Terms of payment	Payment within 14 days net cash                                   uncompressed; open files only on request.
                  Payment within 8 days with 2% discount
                  Advance payment with 3% discount                               Data transmission:
                                                                                 • E-mail: ht@blmedien.de
Bank account	Commerzbank AG, Hilden
              IBAN: DE58 3004 0000 0652 2007 00                                  • by post to: Heike Turowski
              SWIFT-BIC: COBADEFFXXX                                                            c/o B&L MedienGesellschaft
                                                                                                Oelmuellers Feld 3
Advertising Manager	Heike Turowski, B&L MedienGesellschaft                                     45772 Marl/Germany
                     Phone: +49 (0 ) 23 65/38 97 46                              • If you have questions:
                     E-mail: ht@blmedien.de                                         Phone:      +49 (0) 23 65/38 97 46
                     Cell phone: +49 (0) 151/22 64 62 59                            Fax:        +49 (0) 23 65/38 97 47
                                                                                    Cell phone: +49 (0) 151/22 64 62 59

Discounts (apply on space within 12 months period)                               Inserts, Glued Inserts, Bound Inserts
Quantity discounts                         Frequency discounts                   Inserts                           er 1000 copies
                                                                                                                  p
2 pages       5%     6 pages     15%       2 ads   3%      6 ads 10%10 ads 20%                                    (Maximum format: 210 x 275 mm,
                                                                                                    not           DIN A 4 only possible when folded         ¤550
4 pages      10%     8 pages     20%       4 ads   5%      8 ads 15%                                discontable

                                                                                 Glued insert:                    two-sided                               ¤2,900
                                                                                 Bound insert:                    four-sided                              ¤3,200
All prices + VAT.                                                                Adress for shipment:             on request
Prices and Ad Sizes 2021              Width x Height in mm (other sizes on request)

                                                                                                                                                    Price per
Page sizes                         Cover page        2/1 Advertorial promotion          1/1 page             2/3 page vert.       2/3 page horiz.
                                                                                                                                                    mm deep
215 x 280 mm                       Trim Size:        394 x 250 mm                       Type area:           Type area:           Type area:
                                                                                                                                                    and column
Doublepage: 430 x 280 mm           215 x 190 mm,     Trim Size: 430 x 280 mm,           184 x 250 mm         122 x 250 mm         184 x 166 mm
                                                                                                                                                    for adver-
Type Area: 184 x 250 mm            3 mm bleed on     3 mm bleed on top, bottom,         Trim Size:           Trim Size:           Trim Size:
                                                                                                                                                    tisements
Top margin: 15 mm                  bottom and        outside                            215 x 280 mm,        139 x 280 mm,        215 x 181 mm,
                                                                                                                                                    in the
Bottom margin: 15 mm               right hand        Two editorial pages.               3 mm bleed on top,   3 mm bleed on top,   3 mm bleed on
                                                                                                                                                    editorial
Outside margin: 18 mm                                                                   bottom, outside      bottom, outside      bottom, outside
                                                                                                                                                    part:
Inside margin: 13 mm
                                   ¤5,000            ¤3,000                             ¤4,400               ¤3,300               ¤3,300            ¤7

                                                                                                                                                    Special
                                                                                                                                                    colours
                                                                                                                                                    (price net):
                                                                                                                                                    ¤460

Juniorpage        1/2 page vert.   1/2 page horiz.   1/3 page vert.   1/3 page horiz.    1/4 page vert.      1/4 page corner      1/4 page horiz.
Trim Size:        Type area:       Type area:        Type area:       Type area:         Type area:          Type area:           Type area:
139 x 200 mm,     90 x 250 mm      184 x 125 mm      58 x 250 mm      184 x 83 mm        43 x 250 mm         90 x 125 mm          184 x 62 mm
3 mm bleed on     Trim Size:       Trim Size:        Trim Size:       Trim Size:         Trim Size:          Trim Size:           Trim Size:
bottom, outside   108 x 280 mm,    215 x 140 mm,     76 x 280 mm,     215 x 98 mm,       61 x 280 mm,        108 x 140 mm,        215 x 77 mm,
                  3 mm bleed on    3 mm bleed on     3 mm bleed on    3 mm bleed on      3 mm bleed on       3 mm bleed on        3 mm bleed on
                  top, bottom,     bottom, outside   top, bottom,     bottom, outside    top, bottom,        bottom, outside      bottom, outside
                  outside                            outside                             outside
¤2,400            ¤2,400           ¤2,400            ¤1,800           ¤1,800             ¤1,300              ¤1,300               ¤1,300
5. B2B-Marketplace, Ad Specials

 B2B-Marketplace

Each issue of IDM has an independent advertising section called B2B Market Place. In this section, you
can place classified advertisements (buying, for-sale, vacancies, etc.) at a special low price rate. The B2B
                                                                                                               Ad Specials
Market Place is located at the rear of every issue of IDM. Special positioning requests are not availaxble,
agency discount for B2B Market Place ads is granted.
Sizes width x height in mm (type area)

                                                                                                                                        Barn-Door Cover
                                                                                                                                        Sizes on request
                                                                                                                                        ¤9,500

   1/1 page           2/3 page vert.        2/3 page horiz.        1/2 page vert.        1/2 page horiz.
 184 x 250 mm          122 x 250 mm          184 x 166 mm           90 x 250 mm           184 x 125 mm
    ¤2,500                ¤1,800                ¤1,800                ¤1,350                 ¤1,350                                     Gatefold
                                                                                                                                        + Inside Cover
                                                                                                                                        (3 x 1/1 page)
                                                                                                                                        Sizes on request
                                                                                                                                        ¤9,500

1/3 page vert.        1/3 page horiz.        1/4 page vert.        1/4 page corner       1/4 page horiz.
                                                                                                               More interesting Ad Specials on request
 58 x 250 mm           184 x 83 mm            43 x 250 mm            90 x 125 mm          184 x 62 mm
    ¤900                  ¤8900                  ¤700                   ¤700                  ¤700
6. Cross-Media

Cross-Media-Packages                                   Super Banner
                                                       (template banner)
Cross-linked communication between print
and internet
With international-dairy.com and IDM International
Dairy Magazine we offer the possibility for inno-
vative cross-media campaigns. We can support
you in the conception and the realisation of your
marketing ideas and plans.

The advantage to you:
• 	better reader attention ensuring greater
  exposure for your campaign
• 	highly cost effective with attractive prices
  on digital/print packages

international-dairy.com is the leading internet por-
tal for news and information dedicated to the
needs of the dairy industry. We help specialists
from industry and the trade to stay up-to-date
on the latest developments in the market. Twice
a week, a newsletter summarises the most impor-
tant economic events for approx. 3.000 recipients.
                                                       Fullsize Banner
	More details about online advertisements on          in news
  request. Please contact Mrs. Heike Turowski
  (ht@blmedien.de) or Mr. David Cox
  (david@dcmediaservices.co.uk).
7. Company profiles                                                                                                     System Com
                                                                                                                                     petence:
                                                                                                                        from Milk to
                                                                                                                                     Packaged Ch
                                                                                                                                                eese
                                                                                                                        Dairies from
                                                                                                                                      all over the
                                                                                                                        edge of the                 world use the
                                                                                                                                     Bavarian com                       technology
                                                                                                                       GmbH. For more               pany, ALPMA                        and knowl-
                                                                                                                                                                      Alpenland Masc                    ALPMA sets
                                                                                                                                           than 70 year                                  hinenbau                       standards with
                                                                                                                       customers for                       s, ALPMA offe                               cutting of chee                    its innovative
                                                                                                                                        the preparati                         rs solutions                                 se loaves and                     concepts for
                                                                                                                      cheese prod                       on of raw milk,                      to its chee                                   blocks. From                        the
                                                                                                                                                                                                             se to bite-sized
COMPANY PROFILES 2021 are published as a bound in supplement within the July issues of IDM Internatio-
                                                                                                                                    uction as well                            whey processin                                    convenience                 wagon whee
                                                                                                                      for both hard                 as  cutt  ing and pack                       g, nology                                    snacks: ALPM                 l-sized
                                                                                                                                      and soft chee                           aging technolo                   produces exac                                  A’s cutting tech
                                                                                                                     the mechanis                     ses.   ALPMA‘s prod                      gy     ing from crea             t-weight port                                    -
                                                                                                                                     ation of part                             ucts range from                         my blue chee            ions of all chee
                                                                                                                                                   ial processes                                                                      ses                       se types rang
                                                                                                                     mated productio                                  up to large                    Parmesan. The                         up to the almo                        -

nal Dairy Magazine and molkerei-industrie – the leading European dairy magazines.
                                                                                                                                        n lines.                                     fully auto-                         company is                           st cut-resist
                                                                                                                                                                                                     fold wrapping                   also a market                            ant
                                                                                                                                                                                                                       technique for                   leader with
                                                                                                                    In regards to                                                                   sponsible for                     Camembert                      its classic
                                                                                                                                    technological                                                                     approx. 80 perc                 and Brie: ALPM
                                                                                                                   to utilise their                advice, ALPM                                     mach                                ent  of                         A is re-
                                                                                                                                     many year s                     A’s employee                          ines.                                 all such glob

The special ‘pull-out’ section of our July issues offer the highest level of company promotion                     ple behind all                 of dairy expe                      s are able                                                                  ally installed
                                                                                                                                   of ALPMA‘s work                 rience. The basic
                                                                                                                   precision of                        is that the quali                 princi- Since
                                                                                                                                  the packaging                             ty of cheese,                  the founding
                                                                                                                  lation must alwa                and the reliab                            the been                         of ALPMA in
                                                                                                                                     ys exceed the                  ility of ALPM                          practice-orien                   1947, its deve
                                                                                                                                                                                    A‘s instal-                             ted solutions                    lopments have
through detailed and colourful profiles of your company, its products and services. In turn, our                  hand-craf ted
                                                                                                                  ous cheese curd
                                                                                                                                   work. This is
                                                                                                                                                     quality and effic
                                                                                                                                                 the principle
                                                                                                                                     production with
                                                                                                                                                                           iency of the
                                                                                                                                                                 that led to the
                                                                                                                                                                                          best Germ
                                                                                                                                                                                     continu- their
                                                                                                                                                                                                   cust  ome  rs. With over 700
                                                                                                                                                                                                          any and Fran
                                                                                                                                                                                                                                            base
                                                                                                                                                                                                                                   employees at
                                                                                                                                                                                                                         ce, ALPMA supp
                                                                                                                                                                                                                                                 d  on   the needs of
                                                                                                                                                                                                                                                     several sites
                                                                                                                                                                                                                                                                          the
                                                                                                                                                                                                                                                                     in both
                                                                                                                                                         the ALPMA Coag                                  cheese prod                       orts its cust
                                                                                                                                                                              ulator.                                   uction and proc                   omers in maki

readers are supplied with everything they need to make an informed decision concerning new tech-                                                                                                                                         essing as effic                   ng
                                                                                                                                                                                                                                                           ient as possible.

nology and potential new business partners.
COMPANY PROFILES 2021 include approximately 250 words of text, your company contact details,
logo and up to 3 colour pictures and are professionally designed as a full page*. They are published
in alphabetical order.
Also included in the cost, your company will be listed under up to 5 keywords in our supplier’s directory     ALPMA Head
                                                                                                                           quar ter

which precedes the profiles and is at the same time a useful content overview for the pull-out section.                                                                                   ALPMA Divis
                                                                                                                                                                                                         ions

This unique magazine can be taken out of the main issue and archived as an invaluable supplier’s directory.

                                                                                                                                                            ALPMA Alpen
                                                                                                                                                                                       land Maschine
                                                                                                                                                                                                                    nbau GmbH
                                                    June 22nd 2021
                                                                                                                                                           Alpenstrasse
                                                                                                                                                                         39-4
Ad closing date:                                                                                                                                           83543 Rott am 3
                                                                                                                                                          P: +49 (0) 8039
                                                                                                                                                                           Inn
                                                                                                                                                                          4010, F: +49
                                                                                                                                                          contact@alpm                 (0) 8049 4013
                                                                                                                                                                         a.de, www.alpm             95

                                                    IDM International Dairy Magazine: July 16th 2021
                                                                                                                                                                                          a.de
Date of publication:
                                                     molkerei-industrie: July 16th 2021                                                                                          6

Ad-/Profile-Size:                                   1/1 page = 184 mm x 250 mm, 4 colour
Price:                                              EURO 1,500 in IDM International Dairy Magazine
                                                    EURO 1,500 in molkerei-industrie
                                                    EURO 2,500 if you book both COMPANY PROFILES
Positioning:                                        in alphabetical order
Print:                                              Sheet offset, bound-in supplement with separate stitch
Ad material:	B&L MedienGesellschaft will do the layout of each COMPANY PROFILE. Please post your text, logo, contact details
              and pictures to arrive by June 22nd latest to: B&L MedienGesellschaft, Zehnerstraße 22b, 53498 Bad Breisig
              or email to: ht@blmedien.de.
8. Supplier directory

The IDM supplier directory is the comprehensive guide from A to Z to equipment,
products and services for the international dairy industry.

 Prices and sizes 2021              Details                Price*      Booking for the 2021 IDM supplier directory:

 Supplier directory entry           per mm deep/1-column   EURO 2.50    Category :                                           Size (xx mm * 58 mm)
                                    (58 mm), 4-colours
 Cross media                        on request
* All prices are indicated per entry and issue.
  Minimum duration: 1 year (8 issues)

                                                                       For any further information, please mail to ht@blmedien.de

Company/Person responsible/Department

Street or Postbox

Postcode                                Town, Country

Phone/Fax                                                              Email

Date                                    Signature
9. Terms and Conditions

1.	“Advertising order”, in the sense of the following General Terms            6.	Orders for advertisements and advertising supplements which
    and Conditions, refers to the agreement to publish one or more                  are placed with the declared intention of being published only in
    than one advertisement of an advertiser or other space buyer in a               specific issues, in specific editions or in specific places in the publi-
    printed publication for purposes of circulation.                                cation, must be submitted to the Publisher early enough that the
                                                                                    Advertiser can be informed before the closing date if the order
2.	In the event of doubt, advertisements are to be requisitioned for               cannot be executed in this manner. Rubricated advertisements shall
    publication within one year after the conclusion of the contract.               be printed in the respective column, and do not require an express
    According to the contract the advertiser has the right to requisiti-            agreement to this effect.
    on advertisements within the time period of the contract, beyond
    the number of advertisements originally agreed upon.                        7.	Text advertisements are advertisements having at least two sides
                                                                                    bordering on text and not on other advertisements. The Publisher
3.	The prices of the advertisements are consequent on the                          is entitled to mark with the word “Advertisement” those advertise-
    Publisher’s Advertising Rate Card in effect at the time the con-                ments whose editorial design is such that they are not readily reco-
    tract is concluded. If the advertisement rate should change after               gnizable as advertisements.
    the conclusion of the contract, the Publisher is entitled to char-
    ge the price in effect according to the price list valid at the time        8.	The Publisher reserves the right to refuse advertising orders – inclu-
    of publication; this does not apply to business transactions with               ding individual requisitions under the terms of a transaction – and
    non-traders, insofar as no more than 4 months have elapsed bet-                 advertising supplement orders on the basis of their technical form
    ween the conclusion of the contract and the time of publication.                or their origin, in accordance with uniform, objectively justified
    Advertising agencies and advertising agents are prohibited from                 principles; the same applies if the contents violate laws or official
    passing on the agent’s fees granted by the Publisher wholly or in               regulations, or if the publication is unacceptable to the Publisher.
    part to their clients.                                                          This also applies to orders placed with agencies, receiving offices or
                                                                                    representatives. Advertising supplement orders are not binding for
4.	If order should not be carried out owing to circumstances for                   the Publisher until a sample of the advertising supplement has been
    which the Publisher is not responsible, then the Advertiser must                submitted and approved. Advertising supplements which either in
    reimburse the Publisher for the difference between the discount                 form or appearance give the reader the impression that they are an
    granted and that corresponding to the actual sales, regardless of               integral part of the newspaper or magazine or which contain outside
    any further legal obligations. If the non-fulfillment of the contract           advertising shall not be accepted. The Advertiser will be informed
    is caused by force majeure within the limitations of the Publisher´s            immediately if an order is refused.
    risk, then the client has no claim for reimbursement.
                                                                                9.	The Advertiser is responsible for the punctual delivery of the adver-
5.	In the calculation of quantities ordered, millimetres of text lines shall       tising copy and reliable printing data or the advertising supplements.
    be converted into millimetres of advertisement corresponding to the             The Publisher will immediately apply for new printing data if the
    price.                                                                          originals are seen to be unsuitable or damaged.
10.	If the advertisement is printed in such a way that it is unreadable,            ning from the time of receipt of the invoice, unless, in individual
     either wholly or in part, or if it is incorrect, or incomplete the client       cases, another method of payment has been agreed upon or an
     has the right to claim for either a reduction of the fee or a newly             advance payment has been made. Any discounts for advance
     placed advertisement, but only to the extent that the purpose of                payment shall be granted in accordance with the price list.
     the advertisement has been compromised. If the Publisher should
     exceed a reasonable period of time set for the publication of the           14.	Interest and collection expenses will be charged if there is a delay
     substitute advertisement or if it should once again be incorrect,                in payment or a respite. In the event of default, the Publisher may
     then the Advertiser has the right to a price reduction or a can-                 postpone the further execution of the current order until payment
     cellation of the order. Indemnity claims from positive breach of                 and request advance payment for the remaining advertisements. If
     obligation, negligence in contracting and tort are excluded – espe-              there is reasonable doubt regarding the Advertiser’s ability to pay,
     cially in the case of orders placed by telephone; indemnity claims               the Publisher is entitled, even during the term of the transaction,
     from impossibility of performance and default are restricted to                  to make the publication of further advertisements dependent
     the replacement of the foreseeable loss and, in the amount, to the               upon advance payment of the amount charged and settlement of
     remuneration to be paid for the advertisement or advertising sup-                unpaid bills, regardless of previously agreed terms of payment.
     plement in question. This does not apply to premeditation and gross
                                                                                 15.	U pon request, the Publisher shall deliver a specimen of the
     negligence on the part of the Publisher, its legal representatives and
                                                                                     advertisement with the invoice. Depending on the type and size
     its vicarious agents. A liability of the Publisher for damages owing
                                                                                     of the advertisement, the specimens shall be delivered as clip-
     to the lack of warranted qualities remains unaffected. Furthermore,
                                                                                     pings, entire pages or entire issues. If a specimen can no longer
     the Publisher is not liable for gross negligence of vicarious agents
                                                                                     be procured, a legally binding certification from the Publisher
     in commercial business transactions; in the remaining cases, the
                                                                                     regarding the publication and distribution of the advertisement
     liability towards merchants for gross negligence is restricted in its
                                                                                     shall serve as a substitute.
     extent to the foreseeable damage up to the amount of the remu-
     neration for the advertisement in question. Complaints must be put          16.	T he Advertiser shall bear the costs for the production of orde-
     forward within 4 weeks of receiving the invoice and receipt – unless            red printing data and drawings and for considerable changes
     the defects are not obvious.                                                    in previously determined versions, which the Advertiser may
                                                                                     request or be responsible for.
11.	Proofs shall be delivered only when expressly requested. The
     Advertiser shall bear the responsibility for the correctness of the         17.	In the case of a transaction involving several advertisements, a
     returned proofs. The Publisher shall take into account all error                 claim to a reduction in price may result from a reduction in the cir-
     corrections of which it shall be informed within the period set at               culation if the total average circulation in the insertion year begin-
     the time of forwarding the proofs.                                               ning with the first advertisement is less than the average amount
12.	If no specific size is stipulated, the actual print size customary for           stated in the price list or otherwise, or – if no circulation amount is
     the type of advertisement will be used as a basis for invoicing.                 stated – is less than the average circulation of issues sold (for trade
                                                                                      journals, this can also be the average number actually distributed)
13.	In the event that the Advertiser does not make an advance pay-                   in the previous calendar year. A reduction in circulation shall grant
     ment, the invoice will be sent immediately, if possible, however,                the right to a price reduction only if it amounts to
     14 days after the publication of the advertisement. The invoice
     is to be paid within the period evident from the price list, begin-         	20 % for a circulation of up to 50,000
15 % for a circulation of up to 100,000                                  Insofar as claims of the Publisher are not put forward by coll-
   10 % for a circulation of up to 500,000                                  ection procedure, the place of jurisdiction for non-traders shall
                                                                            be determined according to their place of residence. It shall be
	5 % for a circulation of more than 500,000Claims to price reduc-          agreed that the place of jurisdiction shall be the principal place
  tions are excluded, however, if the Publisher has informed the            of business of the Publisher if the place of residence or custo-
  Advertiser in due time of the drop in circulation and has offered         mary place of abode of the Advertiser, including non-traders, is
  the Advertiser the choice of withdrawing from the contract.               unknown at the time that the legal proceedings are instituted
                                                                            or if the Advertiser’s place of residence or customary place of
18.	In the case of keyed advertisements, the Publisher shall take as       abode should be moved outside the purview of the law after
    much care in handling and punctually passing on the replies as          closing the contract.
    would a responsible businessman. Registered and express letters
    will only be forwarded by ordinary post. The replies to keyed
    advertisements shall be kept for 4 weeks. Replies which are not
    collected within this period shall be destroyed. The Publisher shall
    return valuable documents without being obligated to do so. The
    publisher can be guaranteed the right in a specific contract to
    open incoming offers as a representative on behalf of, and in
    declared interests, of the customer. Letters which exceed the
    permissible DIN A4 size, as well as goods, books, catalogues and
    packages will be excluded from onward transmission and will not
    be accepted. Any acceptance or onward transmission can, howe-
    ver, be agreed by way of exception if the customer bears the
    charges/costs incurred as a result.

19.	P rinting data shall be returned to the Advertiser only if expressly
    requested. The obligation to save them shall end three months
    after the order has expired.

20.	D iscount credit notes and supplementary discount charges shall
    principally not take place until the end of the insertion year.

21.	P lacement confirmations are only conditionally valid and may be
    changed for technical reasons. In such cases, the Publisher may
    not be made liable.

22.	T he place of fulfilment is the principal place of business of the
     Publisher. The place of jurisdiction for legal proceedings invol-
     ving business transactions with merchants, body’s corporate or
     special assets is the principal place of business of the Publisher.
B&L MedienGesellschaft mbH & Co. KG, Verlagsniederlassung Bad Breisig,
                Zehnerstraße 22b, 53498 Bad Breisig
        Phone: +49 (0) 2633/4540-0, Fax: +49 (0) 2633/4540-99
                        E-Mail: IDM@blmedien.de
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