RATE Card 2020 No 44, effective 1 January 2020 - MTD-Verlag
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MTD | Medizin-Technischer Dialog
The Professional Journal for Trade in Medicine
RATE Card
2020 No 44, effective 1 January 2020
Official Journal of Bundesverband des Sanitätsfachhandels (BVS)
and Zentralvereinigung Medizin-Technik (ZMT)
(BVS – Federal Association of Medical Suppliers
ZMT – Main Trade Association for Medical Technology)
IVW-audited MTD-Verlag GmbH
MTD | Production Schedule & Essentials
Publisher Advertising Services (Print and Online) – Contact Persons
MTD-Verlag GmbH Phone ++49 (0) 7520 958-0 Advertising Manager Advertising Sales Representative
Schomburger Str. 11 Fax ++49 (0) 7520 958-99
88279 Amtzell · Germany www.mtd.de
r
At you
Frequency servic e
12 issues a year (at the beginning of a month)
Advertisement Closing Date Horst Bayer Ursula Saurwein
1st of the previous month (see also Editorial Schedule & Deadlines) Phone ++49 (0) 7520 958-30 Phone ++49 (0) 7520 958-21
E-mail: h.bayer@mtd.de E-mail: saurwein@mtd.de
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Place of Publication IBAN DE05610500000016044191
D-88279 Amtzell BIC GOPSDE6GXXX
2
MTD | Profile
Readers For more than four decades the professional journal MTDialog has been
MTDialog targets decision-makers in the field of medical equipment, a firmly established and highly renowned source of healthcare business
services and devices: and policy news among healthcare executives.
– medical equipment & supplies, wholesale & retail
MTDialog is the official journal of the relevant professional associations
– medical equipment & supplies, manufacturers & service providers
(Bundesverband des Sanitätsfachhandels/BVS and Zentralvereinigung
– hospital group purchasing organizations
Medizin-Technik/ZMT).
– health insurance companies
– health policy Decision-makers in trade and industry, in service-providing companies,
in politics, health insurance companies and hospital procurement use
MTDialog as an important source of information. The journal is mainly
IVW-audited Circulation Breakdown distributed in German-speaking countries.
(average from 3rd quarter 2018 to 2nd quarter 2019)
MTDialog provides pertinent information for economic success in the
Print Figure 2,566
medical devices market in a reader-friendly way, clearly structured under
Paid Circulation 1,770
the headings Medical Technology and Medical Supplies.
Actual Circulation 2,195
MTDialog reports every month on:
– healthcare developments, events and trends
– the effects of healthcare policy on the target groups
– customers of specialist retailers and the industry (hospitals, nursing
homes, practice-based physicians and health insurance companies)
– sectoral marketing
– product innovations
Informationsgemeinschaft zur Feststellung
der Verbreitung von Werbeträgern e.V., Bonn We are dedicated to providing carefully selected information for a target
(German Audit Bureau of Circulations) audience. That way losses due to non-selective advertising are avoided.
IVW-audited 3MTD | Coverage
Increased coverage by cross-media advertising
Print Online Event Rating Points
12 issues MTDialog www.mtd.de Seminars Print**: 2,195
www.medizinprodukte- Workshops Online***: 51,862
ausschreibungen.de
E-Learnings Event****: 82
Tender Newsletter
Gross Rating
Points*: 54,139
** IVW-audited circulation breakdown *** Google Analytics Uniquevisits **** All seminars, workshops and * Gross rating points are the sum of
(average from 3rd quarter 2018 to www.mtd.de + www.medizinpro- e-learnings held by MTD-Verlag all rating points (** – ****) without
2nd quarter 2019) dukte-ausschreibungen.de on its own or in cooperation from regard to multiple exposures.
08/2018-07/2019, 700 recipients 2018-08-01 to 2019-07-31.
of the Tender Newsletter (as at
2019-07-31).
4MTD | Editorial Schedule, Trade Fairs & Deadlines
Issue Focus Trade Fairs Publication Closing Copy
Date Date Deadline
01/2020 Tracheostomy / Inhalation 2020-01-07 2019-12-02 2019-12-16
02/2020 Stoma MEDIZIN Stuttgart, 02-07/09 2020-02-03 2020-01-07 2020-01-15
03/2020 Blood pressure Altenpflege Hannover, 03-24/26 2020-03-02 2020-02-03 2020-02-14
04/2020 Hygiene / Disinfection MedtecLive Nuremberg, 03-31/04-02 2020-04-01 2020-03-02 2020-03-16
05/2020 Breast Prosthetics T4M Stuttgart, 05-05/07
OTWorld Leipzig, 05-12/15
RETTmobil Fulda, 05-13/15
Pflege PLUS Stuttgart, 05-26/28 2020-05-04 2020-04-01 2020-04-15
06/2020 Wheelchairs IRMA Hamburg, 06-19/21 2020-06-02 2020-05-04 2020-05-15
07/2020 Wound Care 2020-07-01 2020-06-02 2020-06-15
08/2020 Sectoral Software 2020-08-03 2020-07-01 2020-07-15
09/2020 Incontinence REHACARE Düsseldorf, 09-23/26 2020-09-01 2020-08-03 2020-08-14
10/2020 Endoscopy IFAS Zürich, 10-20/23 2020-10-01 2020-09-01 2020-09-15
11/2020 Enteral Nutrition MEDICA Düsseldorf, 11-16/19 2020-11-02 2020-10-01 2020-10-15
12/2020 Bandages / Orthoses 2020-12-01 2020-11-02 2020-11-13
5MTD | Advertisement Formats
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incl. bleed
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incl. bleed incl. bleed incl. bleed incl. bleed incl. bleed incl. bleed
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303 mm high 221 mm high 191 mm high 303 mm high 151 mm high 303 mm high
6MTD | Advertisement Formats
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incl. bleed incl. bleed incl. bleed incl. bleed incl. bleed incl. bleed incl. bleed
216 mm wide 76 mm wide 216 mm wide 106 mm wide 76 mm wide 216 mm wide 106 mm wide
106 mm high 303 mm high 81 mm high 151 mm high 111 mm high 51 mm high 81 mm high
7MTD | Advertising Rates Effective 1 January 2020
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9MTD | Special Advertising | Print + Online
Forms of special advertising increase the effect of your advertising message. For you to choose:
Gatefold
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MTD 9/2013
19
Special Banderole Advert 18
1,800 characters
reprint
Advert 36
3,600 characters
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Horst Bayer, Advert 36
++49 (0) 7520 958-30 Without other ads
Ursula Saurwein,
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Rates on request. Online advertorial – example
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11MTD | Online Advertising Rates Effective 1 January 2020
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12MTD | www.mtd.de
www.medizinprodukte-ausschreibungen.de
www.mtd.de Contact Online Advertising
Horst Bayer h.bayer@mtd.de Phone ++49 (0) 7520 958-30
Profile
Ursula Saurwein saurwein@mtd.de Phone ++49 (0) 7520 958-21
The MTD-Verlag Web portal www.mtd.de provides up-to-date and back-
ground information for economic success in the medical devices market. Contact Editorial Staff
There is information about the healthcare system and the relevant job Rolf Schmid schmid@mtd.de Phone ++49 (0) 7520 958-20
market. (Editor-in-chief)
Wolf-Dieter Seitz seitz@mtd.de Phone ++49 (0) 7520 958-23
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www.mtd.de targets professionals in the field of medical equipment,
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providers, hospital group purchasing organizations, health insurance www.mtd.de · www.medizinprodukte-ausschreibungen.de
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according to basic rates. 15. All reasonable efforts shall be made to obtain the best possible reproduction of the
advertisement – print and digital. The Advertiser is entitled to reduction in payment or a
3. Discounts as described in the current rate card are only valid within one year of publication replacement advertisement if the advertisement is wholly or partly illegible, incorrect or
of the first advertisement. incomplete – but only if the intended message is impaired. Further liability of the Publisher is
4. The Advertiser is entitled within the period agreed upon to release additional advertisements/ excluded. Claims must be made in writing within 4 weeks from receipt of invoice and voucher
digital placements in excess of the number covered by the contract. – unless defects are not obvious.
5. If an order is not carried out for reasons beyond the Publisher’s control, the Advertiser will 16. Printing materials shall only be returned to the Advertiser on special request. They will be
be – irrespective of further legal obligations – short-rated and billed for the difference. There is retained on file for 3 months after issue date, unless otherwise agreed upon.
no re-billing if publication was impossible because of force majeure. 17. Proof that the insertion order was fulfilled shall be supplied with invoice upon request –
6. Orders may be cancelled until the respective closing date. depending on manner and volume of the order, one copy of each page or part of the page
containing an advertisement or a maximum of two copies of the issue in question.
7. Should advertising rates (print or digital) change, new rates come into effect at once unless
otherwise agreed on by Advertiser and Publisher. 18. The Advertiser will be charged for any pre-press work, any creating of digital advertise-
ments and any changes that are in the Advertiser’s responsibility or desired by the Advertiser.
8. Position of advertisements (print or digital), loose or bound-in inserts is not guaranteed
unless preferred position is purchased. 19. A decrease in circulation does only affect the contract if actual circulation drops by more
than 20 %. Further claims are excluded, if the Advertiser has been informed about the
9. Advertisements (print or digital) which are not identifiable as such are clearly labeled
decrease in circulation early enough to withdraw from the contract before the insertion.
“advertisement” by the Publisher.
20. The Publisher will store and pass on replies to box number advertisements with due care.
10. The Publisher checks advertisements carefully before acceptance, but is not liable
Registered and express answers to box number advertisements will only be passed on through
if misled by the Advertiser. The Advertiser assumes liability for all content of the advertisement,
standard post. The Publisher reserves the right to open responses received to exclude abuse.
loose and bound-in inserts or digital placements.
The Publisher is not bound to forward business recommendations and offers to act as agents.
11. The Publisher reserves the right to reject any advertisement due to content, origin or
21. Net payment is due within 30 days of the invoice date. The Publisher allows a 2 % discount
material, if the content violates law or official directives or if publication is unacceptable to
for payment within 8 days of the invoice date and a 3 % discount for direct debit authorisation.
the Publisher.
In the event of delay in payment, the Publisher may charge interest on the overdue amount at
12. Insert orders will only be binding after submission of a sample. The Publisher does not a minimum of 2 % above Deutsche Bank base rate. The Publisher reserves the right to claim
accept any inserts which give the impression of being part of the journal. Inserts containing further default damage upon proof. The Advertiser may prove that no damage or minor damage
advertising material of further advertisers will not be accepted. was incurred. If payments are in arrears, the Publisher may suspend insertion of advertisements
13. Proofs will only be submitted on request. The Advertiser is responsible for the accuracy and require pre-payment for further bookings. Agencies are not allowed to pass on agency
of the proofs returned to the Publisher. If proof is not returned within the time set forth, the commissions to their clients.
advertisement is regarded as valid for printing. 22. German law applies. Place of fulfillment and jurisdiction is Geislingen/Steige.
MTD-Verlag GmbH · Schomburger Straße 11 · D-88279 Amtzell · Tel. ++49 (0) 7520 958-0 · Fax ++49 (0) 7520 958-99 · www.mtd.de MTD-Verlag GmbH
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