2021 Media Kit - flyfisherman - Outdoor Sportsman Group
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2021 Media Kit F ly F i s h e r m a n . c o m flyfisherman flyfishermanmagazine @flyfishermanmag /flyfishermanmagazine
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2021 Media Kit
MissIon Statement
F ly F i s h e r m a n h a s b e e n t h e l e a d i n g m a g a -
z i n e o f f ly f i s h i n g s i n c e 1 9 6 9 . E i g h t t i m e s
per year w e p ro v ide t he be s t inf or m at ion
on l oc a l a nd e xo t ic de s t in at ions , ta c t ic s
a n d t e c h n i q u e s t o h e l p f ly f i s h e r s o f a l l
s k i l l l e v e l s c a t c h m o r e f i s h , n e w f ly p a t -
terns from the world’s best tiers, and
t he l at e s t ne w s on ho w w e a r e p r e se r v -
i n g a n d r e s t o r i n g o u r va l u a b l e f i s h e r i e s .
The Authoritative Source
Our regular contributors include internationally recognized
guides and fly tiers like Oliver White, Hilary Hutcheson, George
Daniel, Blane Chocklett, Landon Mayer, and Charlie Craven.
This new generation is following in the footsteps of F ly Fish-
erman writers like Lefty Kreh, Gary LaFontaine, and Ernest
Schwiebert. Our author/experts are constantly exploring new
frontiers, and along the way finding better ways of solving old
problems. Together, they’ll give you a deeper understanding of
the challenges and the rewards of fly fishing, and help you get
more out of the sport whether you’re swinging for winter steel-
head, or tying flies for a dream trip to Montana.
F ly F i s h e r m a n . c o m flyfisherman flyfishermanmagazine @flyfishermanmag /flyfishermanmagazine
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 Media Awards
F ly Fisherman’s documentary film One Path: The Race to
Save Mongolia’s Giant Salmonids won “Best Freshwater
Fishing Film” at The Drake magazine’s 2019 Flyfishing Video
Awards. Editor and publisher Ross Purnell received the “2019
President’s Choice Award” presented by the Outdoor Writers
Association of America in their annual “Excellence in Craft
Contest”, as well as first place in the “TV/Video Contest
Fishing Category” and second place in the “TV/Video Contest
Conservation or Nature Category.”
F ly Fisherman’s newest documentary film Blood Run: Fly Fishing
with Amazon Warriors premiered in August 2020 and is an
official selection in the Garifuna International Indigeous Film Festival (garifunafilmfestival.com) for the depiction and
conservation efforts of the Kayapo people of the Amazon, their tribal lands, and waterways.
DESTINATIONS: Global Fly Fishing Adventures is a special high-end travel
publication showcasing some of the planet’s best fly fishing locations. It
was recognized by Graphic Design USA (gdusa.com) as an award-winning
publication showcasing outstanding design in the GDUSA 2020 American
Global Fly-Fishing adventures
Inhouse Design Awards.
Fa r away C ay e s , H o n d u r a s Fa r away C ay e s , H o n d u r a s
or someone like me, who lives in a cabin for an outsider who set up a business in their backyard. They saw stood in the way of further study. Brown turned out to be the link
in the woods, New Zealand seems like him helping heal the local environment. to solving these issues.
the other side of the Earth. In reality it’s In 1998, Hurricane Mitch hit at peak intensity, razing nearly all The guides had faith in Brown and his support for Mar Alli-
not a bad flight to the West Coast, then of the homes and forests on Guanaja, including mangroves. Fly ance, so the organization was given use of the family lobstering
Presented by F LY F I S H E R M A N T H E L E A D I N G M A G A Z I N E O F F LY F I S H I N G t a b l e o f c o n t e n t s an overnight flight to Auckland, fol- Fish Guanaja began operating a few years later, as residents strug- camp that would also double as a fly-fishing lodge. Karma worked
C A R I B O O W I L D
lowed by a quick transfer to the domes- gled to rebuild and restore their island. Realizing this, Brown quickly, as the Honduran government soon permitted helicopter
tic terminal and a final flight to Nelson founded the student program Fish for Change, through which access to Faraway Cayes. With scientists and fly fishers both seek-
on the South Island. groups of teens each spend a week in Guanaja to fish and do com- ing to operate there, however, the government went way beyond
To most fly fishers, this is the Mount munity service work. Students collect trash and plant mangrove simply granting approvals. It increased navy and coast guard pa-
28 Guardians of Cosmoledo 66 ILIAMNA’S HIDDEN 9 4 S o u t h o f Patag o n i a 6 From the Editor Everest of trout fishing. It requires fine- seedlings in areas wiped out by the storm, then learn to chase trols in the area, and stationed several navy servicemen at the
Global Fly-Fishing adventures A new eco-lodge on Cosmoledo Atoll promises TREASURES Brook trout and sea-run browns
Watery Wonders ly honed skills, an incredible amount of dedication, and there’s bonefish with a fly rod. The program has since expanded to Mex- camp. This unprecedented support came all the way from the
no higher pinnacle than catching a wild, wary, 10-pound+ brown ico and the Bahamas. nation’s president, and it allowed both scientists and fly fishers to
to make the best GT fishing in the Seychelles Big dreams in Alaska’s small streams on Chile’s Navarino Island 1 0 M ov i n g Wat e r trout on a dry fly. Fly Fish Guanaja was an early adopter of Costa’s “kick plastic” operate without constantly looking over their shoulders.
even better L A NDON M AY E R An Artist’s Reflection on Fly Fishing, This is trout hunting at its best. If you ask a Kiwi guide to de- movement, eliminating single-use water bottles in favor of du-
ROSS PURNELL Friendship and Family scribe their water, they will tell you that it is as clear as air, and rable reusable bottles. As a fishing community, locals also appre-
ROSS PURNELL
that’s a pretty good description. Sight fishing is the norm, and ciated what catch-and-release would mean for the island. The
14 guide portrait fishing with a guide, you’ll spend your day moving slowly up- guides swear that even now, over a decade later, the fishing con-
C A P T. J I M M Y
Leslie Johnson stream, sneaking behind big boulders, scouting from high banks, tinues to improve.
4 2 T h e R av e n ’ s F e at h e r 78 Rio ALUMINÉ 102 Believing in Belize 16 Sea-Surf-Snow-Slam
inspecting glassy pools from a distance . . . your guide may even
climb a tree to see trout and avoid being seen.
Having accepted Brown as an ally and doer of good, the guides
shared their intel on the Faraway Cayes with him. He heard the
Next, Brown enlisted a helicopter company that regularly
uses its six-seat Bell 407 to carry Hollywood actors and TV ex-
Giant rainbows of Kamchatka’s Soaking up the sights and sounds of How the Turneffe Atoll Trust is working Iceland’s grand slam possibilities are endless Once he spots a fish, your guide won’t rush into action. Good reports from enough inde- ecutives. A snapper fishing
Zhuponova River Argentina’s famous San Martin region to preserve paradise guides almost always take the time to watch the fish and see what pendent sources that he had captain also signed on to
OLIVER WHITE HILARY HUTCHESON HILARY HUTCHESON
1 8 F ly - F i s h i n g L o v e S t o r y can be learned. Is it feeding? Does it prefer to feed to one side or to see it for himself, the dis- support the operation. Cap-
How a transcontinental romance ended up the other? What is the range of the fish? Does it stay in a single tance notwithstanding. One The refrain “ best permit fishing I’ve tain Jimmy was as grateful
creating Mexico’s newest fly-fishing lodge position or does it wander? Does it show any patterns in terms of of the snapper boats ferried for an alternative to com-
where it feeds or how often it comes to the surface? Knowledge is Brown on his first trip out ever seen” has gone from anecdotal mercial fishing as the guides
22 Gear power, and with these browns, you need every bit you can muster. there. It is possible that the were. He was not only con-
54 South Island 8 6 Fa r away C ay e s 110 Cariboo Wild Abel Vaya, Simms Bounty Hunter Vault Duffel, If the fish is feeding aggressively, it’s a “happy” fish, and you idea of going by helicopter to statistically significant through tending with the effects of
The Mount Everest of trout fishing An outpost camp for serious permit Exploring British Columbia’s G.Loomis Asquith, Spot X satellite messenger, and more have a chance of success. On the other hand if it’s stationary and occurred to him on the 24- overfishing, he had been
sitting on the bottom, the guide may say the fish has “gone off” hour trip from Guanaja. In consistent repetition by anglers bold deeply scarred by the dan-
BARRY BECK anglers only Quesnel Lake watershed 120 Seasonable Angler and that means it may be uncatchable. Kiwi guides don’t just any event, Brown personally
and lucky enough to go. gers of the work. His father
SCHUYLER MARSHALL JORDAN OELRICH The Ocelot and the Caiman know where the trout are, they can read their behavior and can verified the sensational fish was killed when a freight-
plan strategies to match. They are, in my opinion, some of the reports. He also surveyed er running at night plowed
best guides in the world, and they take their jobs very seriously. one of his guide’s lobstering through his snapper boat.
camps as a potential helicopter landing pad, and envisioned a Now Capt. Jimmy provides communications and added safe-
base for a fly-fishing operation there. ty, transports supplies, keeps ice, stocks the kitchen with fresh
“It’s been said that f ly fishing is about making a connection with nature. When you are standing on On our cover: An underwater This page: A lone grizzly bear searches for sockeye Outfitting trips so far out was already going to be a herculean seafood, and ferries anglers and skiffs over open water to more
view of a giant trevally caught at salmon along the shore of Quesnel Lake, British logistical undertaking, and at first the Honduran government did distant flats.
a Michigan river when the sun goes down, and big Hex mayf lies start hatching, you are plugged in. Cosmoledo Atoll. Read more in Columbia. “Cariboo Wild,” page 110, explores this not make it any easier. The length of the heli flight requires refu- So, against what had to have been daunting odds, a team of
“Guardians of Cosmoledo,” page 28. vast region and its migratory rainbow and bull trout.
eling near the Faraway Cayes for the return trip. Smuggling also guides, staff, captains, pilots, scientists, conservationists, mil-
It’s the same way when you’re there at the right time, and the right moment, to find a steelhead 400 demands fuel, however, and therefore authorities kept refusing itary, and even political figures came together. Even with the
PHOTOGRAPHY BY KEITH ROSE-INNES PHOTOGRAPH BY JEREMY KORESKI
to grant a permit for a fuel depot. Given that trafficking routes benefit of hindsight, there is no way to know how much of this
miles from the ocean, or a tarpon rolling over white sand just 70 feet from the bow of your skiff.” ran through the Faraway Cayes not too long ago, they suspected convergence was due to luck and circumstances or sheer force
A l aska’s s ec lud e d s m a l l st r e a m s -ROSS PURNELL
that fly fishing was a cover for more of the same. It was too hard
to believe that anglers would pay big money to fly so far out by
helicopter to catch fish, only to let them all go.
of will. When Brown talks about how his outlandish idea be-
came a functioning saltwater heli-fishing program, he gives all
the credit to the team. But it is hard not to see Brown as both
M on st e r Ka mc hat ka r a i n b ows But Brown persisted. At the same time, he teamed up with the the hub and power source, drawing others together and propel-
scientific and conservation communities. The organization Mar
Alliance studies marine life and habitat on the Mesoamerican
ling them all forward.
With the pieces in place, a few loyal clients and friends helped E x p l o r i n g B r i t i s h C o lu m b i aÕ s
N e w Z e a l a n d S out h I s l a n d b rown s reef system that includes the Faraway Cayes. Their researchers
had identified a number of concerns in Honduran waters—par-
Brown prove the concept and continue to explore the fishery
in the spring of 2017. The resulting reports rippled through the
JORDAN OELRICH
PHOTOGRAPHY BY JEREMY KORESKI
T h e s h i n i n g r i v e r of t he A n d es
ticularly the overfishing of sharks, rays, and lobster—but data was permit fishing cult, filling up seats on the heli for the first “of- Q u e s n e l L a k e w at e r s h e d
sparse. Factors like remoteness, security, and lack of political will ficial” season in 2018. The backstory of the new fishery came
FLY FISHERM AN 56 90 Opposite page: Upper left permit photo by Rankin Jackson FLY FISHERM AN 91 FLY FISHERM AN
Presented by F LY F I S H E R M A N T H E L E A D I N G M A G A Z I N E O F F LY F I S H I N G
South Island, New Zealand South Island, New Zealand Neuquén Province, Argentina
Leslie Johnson was born and raised on
S e a- S u r f - S n o w- S l a m TREASURED POSSESSIONS LODGING & LOGISTICS
W
hen approaching a river A fisherman’s folly, however, is in failing to look up from the fresh tortas fritas at breakfast. Llama-like silhouettes of wild, South
Andros Island, and has been the head
guide at Bair’s Lodge for 22 years. During
named for “shining on the
bottom,” the first thing a
siren-thick riffles and pools. Two days at Aluminé River Lodge near
San Martín de los Andes in the southwest corner of Neuquén Prov-
American guanaco are pinned against the grassy hillsides where
they graze. In January and February, green gusano worms fall off
F LY- F I S H I N G
that time, he has introduced thousands
LOV E STORY
The South Island is the world’s twelfth-largest island with a There are many lodging options in the region, from backpack- fly fisher might do is look ince taught me to cast my line less, and cast my eyes more. the willows to be gorged upon by aggressive trout below. With my
of guests to the most expansive saltwater population of just barely a million people. The name comes from ing in to do-it-yourself rental campers, to B&Bs, and of course downward. Certainly, Ar- “The Aluminé is so beautiful that it’s tempting to keep your head on a swivel, I witnessed petite Patagonian gray foxes dart be-
wilderness in the Bahamas. Iceland’s grand slam possibilities are endless the Dutch explorer Abel Tasman, who in Dutch called it Zeeland. a variety of superb fishing lodges strategically located across the gentine Patagonia’s Alu- eyes on the water with your fly dancing on it, and the exciting tween similarly colored boulders. And the distinct bugling of a red
The Maoris called it Aotearoa, land of the long white cloud. For island. Felix Borenstein owns and operates Owen River Lodge, miné River delivers on its outline of the fish below,” says Aluminé River Lodge co-owner stag had my neck craning and eyes peering ridgeward.
celand is becoming known as a place to embark on the Jackson visited Eleven Experience’s Deplar Farm on the sports fans it’s known for the world-famous All Blacks rugby conveniently located just outside of Murchison. Cathy and I defining promise of bright Daniel Aguilera. “But the best way to fully appreciate this place is “But the real treat is when you look even farther up . . . way, way, How a transcontinental romance ended up creating
adventure of your dreams, from scuba diving between conti- Troll Peninsula to take advantage of Iceland’s legendary team, for hikers it’s the countless miles of well-maintained trails, make Owen River Lodge our base when we’re in the area. Near stones beneath the clear to put your fly rod down for a minute.” up,” says Aguilera. “We have condors in the cliffs here, right near
PHOTOGRAPHY BY EARL HARPER nents, to swimming in geothermally heated rivers, to catch- spring snow and ocean views. They found that with long for fly fishers it is paradise found. the lodge are more than 30 blue ribbon streams and rivers to fish. water. Further inspection A quick glance above the bank reveals the landscape’s unique the lodge. It’s really something special to see such a large, majestic Mexico’s newest fly-fishing lodge
ing Atlantic salmon in rivers laced with postcard waterfalls. days—the sun sets around 11 P.M.— there was ample time Kahurangi National Park is the second-largest park in New Borenstein is a passionate fly fisher who runs a first-class opera- reveals an aquatic wonderworld, teeming with “that’s what we gems. There are tall bushes weighed down with striking red rose creature circling overhead as you’re floating along the river.” The
D
A newly developed adventure from Eleven Experience even to paddle out into the fjord, catching Arctic sets that roll Zealand, located in the northwest corner of the South Island. Ka- tion and understands the needs of traveling trout fishermen. He came here for” wild rainbow and brown trout. hips that Aguilera makes into mosqueta, his famous jelly served on Andean condor is the largest flying bird in the world, by combined ane Emerson is a trout bum from Traverse City, Michigan drove the tractor trailer filled with building supplies from Tex-
puts fly fishing, surfing, and snowboarding together in one through. Afterward it was a short drive to catch fresh hurangi means “treasured possession” and indeed it is, with the is often accompanied by his trusting yellow Lab Keeley. who moved to Colorado, became a guide, and opened the as to their newly acquired property south of the tiny fishing
epic experience. sea-run brown trout on the Húseyjarkvísl River with guide most diverse flora of any national park. The park is home to an Most rivers in New Zealand are in the public domain, and there fly shop Crested Butte Anglers. Nothing new there. Many village of Punta Herrero. They opened for business in April,
Brothers and professional snowboarders John and Eric Thorsteinn Gudmundsson. amazing population of rare birds. Walk into Kahurangi and you are well-marked fishing access signs to show fly fishers where they have heeded the call: “Go west, young man!” 2017 and have quickly gained a reputation as one of the world’s
enter Tolkien’s world of The Lord Of The Rings where, in its amaz- can enter the river. Once you’re in the riverbed you can walk as But Emerson never stopped exploring, and his quest for ad- best permit destinations. I visited in October 2018 and with
ing lush vegetation, you could expect to see a hobbit show up at far upstream or downstream as you want. Given the nature of the venture also took him south to little-known Paradise Lodge in mostly calm seas and blue skies, landed five permit and had
any time. sight fishing here, there is a practical politeness on these streams Mexico on the thin strip of land between the Caribbean and three grand slams. Our group of six fly fishers landed 12 permit
More important to me, Kahurangi is home to two of my that you don’t see in the U.S. It’s common practice to leave a note Espiritu Santo Bay. An Argentinian man owned the lodge, and for the week, a number that seemed quite unremarkable to our
PHOTOGRAPHY BY ALEX FENLON favorite brown trout rivers, the Karamea and the Crow. The on your truck at these access points revealing your time of depar- he had a beautiful daughter who happened to be visiting. guides—196 guests had landed 262 permit already that season.
Karamea is well known for its beauty, and the wild browns for ture, which direction you’ve traveled (upstream or downstream), The two fell in love, and Emerson soon traveled to Australia The tarpon fishing is dependable, and because permit and
their color and size. These and your expected time of to visit Chiara de Tomaso where she was working as an indus- tarpon are so accessible, no one really targets bonefish un-
fish make you spellbound as return. This way, fellow fly trial engineer. She visited him in Colorado, and eventually the less it’s grand slam time. The big secret here is sight fishing
you watch a 5-pound brown fishers can decide to move to two met in Ushuaia, her hometown in Argentina. for big snook, both on the flats and in downed woody struc-
slowly rise, and quietly in- Be warned, if you go once you will want another river or move in the They were soon discussing how they could make a life to- ture along the shoreline. A quality snook fishery with big,
hale your dry fly. Here you opposite direction. New Zea- gether in the outdoors. Paradise Lodge was destroyed by a hur- old fish demonstrates what low fishing pressure can do for
must wait to strike. React to return. It’s a land of beautiful rivers, land brown trout have great ricane, but Chiara’s father still owned the only outfitting per- a fishery.
too soon and you’ll miss the memories. Cast over one or mits to run six boats in the southernmost bay in the Sian Ka’an What really struck me about this young couple’s new lodge is
fish. It’s truly a matter of friendly people, and like a magnet it walk by one, and it will prob- Biosphere. In comparison, there are more than nine fly-fishing their passion, and the personal attention they give every guest
discipline, and the old Kiwi ably be done feeding for the lodges on Ascension Bay to the north, permits for more than and every detail. Yes, they love each other, but they also clearly
guides used to recommend will draw you back. day. The last thing you want 180 charter boats, and more than 6,000 residents. love this place they’ve created, and it shows with every meal and
saying “God save the queen” is to follow another angler Emerson and de Tomaso decided to go into business them- every after-fishing cocktail hour where they both revel in the suc-
before striking. One of my upstream, so communication selves, and built the new Espiritu Santo Lodge. He personally cesses of their guests.
favorite guides, Aaron Ford, is essential.
laughs every time I strike too soon. “Wait, wait, wait,” he says, There is also an incredible amount of private land, and the best
and you’d think after all these years I would get the idea, but I guides know or have personal relationships with local landown-
visit elevenexperience.com or more details am often still too quick to strike. ers, which is huge advantage. With waters behind locked gates,
Ford first introduced me to the Crow, a river that holds many the guides know exactly when the river was last fished—often
800-903-7761 reservations@elevenexperience.com honest double-digit browns. That was so long ago now that I they are the only ones fishing it.
can’t remember not fishing it. Its magnetic quality brings me In New Zealand the best fishing is often in headwater streams
ROSS PURNELL
back year after year. The Crow can be a very challenging fishery, far from the road—and your feet can only get you so far. There is PHOTOGRAPHY BY EARL HARPER
but it’s more than worth the effort, especially when you hold a no question that if you’re really looking for the fish of a lifetime,
10-pound brown in the net. a fly-out is often the answer. A good helicopter pilot can put you
Like Kahurangi, Nelson Lakes National Park is a must-do for down in places you wouldn’t believe.
Al aska’s
any fly fisher. The tip of the Southern Alps, its forests and rivers We have flown for years with Alan Rosanowski (Airwest Heli-
are some of the most beautiful in the world. Two of the most copters) who somehow manages to squeeze his chopper into the
popular rivers here are the Travers and Sabine rivers, which flow tiniest holes in the forest and drop us on the smallest gravel bars.
s ec lu d e d s ma l l str e a ms
into Lakes Rotoiti and Rotoroa. You land hot (the helicopter continues to run), keep your head
Nelson-based guide Zane Mirfin knows what trout hunting is down, and get out of the way. At the end of the day, you get
all about. Cathy and I have explored many of the rivers in the picked up hot as well. It’s a thrilling way to end the day, and in all
Nelson Lakes National Park with Zane, who I sometimes think the years of flying in New Zealand helicopters, I have never had a
has eyes in the back of his head. He never fails to come up with a bad flight. New Zealand pilots are some of the best in the world.
huge fish for us. While there is nothing more thrilling and dependable than
Continued on page 62
58 FLY FISHERM AN 59
Mon ste r Kamc hat ka r a i n b ows
D e s t i n at i o n s G E A R
Simms bounty hunter vault duffel
Bags can get misplaced and delayed on the way to your s summer seamlessly transitions
A
D E S T I NAT I O N S R I O
destination. That’s why you should carry your mission- to early fall in British Columbia’s
“MORNING ON THE
New Zeal and S ou th I s l a n d b rown s
critical equipment with you when you board the plane. Cariboo region, a bountiful return UPPER HENRY’S FORK”
The Simms Bounty Hunter Rod Vault handles up to of sockeye salmon floods a multi-
GEAR
eight 4-piece 10-foot rods, ten reels, and still fits in the tude of rivers and streams. In hot
A L U M I N É
overhead compartments of most commercial planes. pursuit are some of the province’s
The 48L interior has configurable dividers to fit reels largest and most powerful rainbow
of all sizes. I also use them to carry sunglasses. The and bull trout. With another winter
interior zippered mesh pockets keep leaders, extra fly approaching, these fish thrive on
lines, and even passports and paperwork organized. If the high protein content found in the salmon eggs and flesh that
you need to check the Vault Duffel, the solid 1680D bal- tumble downstream. Exploring this corner of the Cariboo region
listic nylon covering, and high-density, compression- is perfect for those seeking a fly-fishing adventure in a wild, rug- ave Hall’s book Moving Water: An Artist’s
molded casing protect your stuff. The outside zippers ged setting. Reflections on Fly Fishing, Friendship and Fam-
From the Editor are lockable, and you can choose from detachable The nature of this fishery is a mirror image of many of those ily explores the friendships we make through
backpack and shoulder straps or a shoulder strap to that have earned rivers in Alaska such grand reputations. Like a
W H E N T H E F I S H I N G D E M A N D S Y O U R B E S T, our passions—in his case fly fishing.
WA T E R Y W O N D E R S carry the case. magnet, the annual sockeye return draws large, transient trout
“You will read this beautiful little book in
Th e s h i n i n g r i ve r of t he Andes
and char from all over the system. Stepping into and participat-
R E LY O N T H E B E S T. $200 simmsfishing.com ing in this magnificent wonder of nature is an experience in itself, the time of a cup of tea, but you will want
Travel tips to make your trip safe and successful watching rainbow trout bumping the spawning sockeye salmon to contemplate it over and over again,” says
BY ROSS PURNELL
Soaking up the sights and in hopes of dislodging a few eggs.
Patagonia’s Yvon Chouinard.
here’s probably no better way to see this planet than September, and that the sockeye spawn lasts for two weeks or Hall’s paintings and books have raised over $35,000 for river conser-
T with a fly rod in your hand. You can’t get into the
Louvre Museum or the Vatican carrying a 9-foot
5-weight fly rod, but if you want to get away from the
well-traveled paths of billions of other people, fly fish-
ing will take you away from what man has created, and show
you the natural wonders of this planet. It’s a deeply immer-
sive way to experience river/lake/ocean ecosystems around the
less on some streams. Getting a prime week isn’t just a consider-
ation, it should be your primary concern. To get the best dates,
plan your trip at least a year in advance, go through an agency—
they often have some of the best weeks booked for their own cli-
entele—or consider going with a group. Hosted trips are often
booked on prime dates a year or more in advance, and you can
get in on these dates by piggybacking with a preexisting group.
Orvis Helios 3
When the rod hit the market in late 2017, quite a few naysayers thought it was crazy to have a nontraditional white branding section at the base
s o u n d s o f A rg e n t i n a’ s
famous San martin region
THE CARIBOO REGION
The Fraser River is the largest watershed in British Columbia,
and the biggest single sockeye salmon-producing river on the plan-
et. The Fraser enters the ocean right in the city of Vancouver, where
salmon navigate past container ships and under busy highways.
vation, and 25 percent of every book sale at MovingWater.org/giving-back
goes toward ongoing conservation support. Signed copies are available.
“We all need to do what we can. It’s as simple as that,” he says.
Winner of the 2019 Outdoor Writers Association of America Excel-
lence in Craft Contest for best book, Moving Water features 20 of Dave’s
ethereal landscape paintings and includes his personal story about fly
world, learn what makes them tick, and just for a moment, be Medical evacuation insurance. If you fall sick or are injured of the Orvis Helios 3. Crazy like a fox. Now you see that recognizable white shaft on flats in the Seychelles, magazine covers, Instagrams from Eventually, the salmon reach the middle portion of the watershed,
fishing as a boy, the influence of a family of artists and the closest of
a part of it. Your visit can even sustain and protect these places. in a foreign country, the first thing you want is to get back to Argentina, in films, and tough proving grounds all over the world. When you are at home you can count on specialty rods that do one thing a broad plateau in BC’s interior known as the Cariboo region.
Being a peripatetic fly fisher is also a wonderful way to ex- a U.S. hospital as soon as possible. I use and recommend Glob- especially well—streamer rods, Euro nymphing rods, specialty light-line rods—but when you travel you need all-water rods that can perform North of the crowds found in the southern interior, yet south of friends, and an ending that will both sadden and inspire.
perience the “real” people and culture of a country—not the al Rescue. Annual coverage is surprisingly inexpensive, and in a wide range of fishing circumstances. The Helios 3 certainly fits that bill. I’ve used the 5-weight for Salmonfly hatches in Colorado, the what we would truly consider northern BC, the Cariboo region is
ethos of the cities or all-inclusive tourist resorts, but the if you have a life-threatening medical emergency—whether 8-weight on bonefishing flats in the Bahamas, the 10-weight for peacock bass in the Amazon, and the 12-weight for GTs in Cosmoledo. (The about smack dab in the middle of the province. The Cariboo was
people who live in harmony with their natural world and that’s a snakebite, broken pelvis, or heart arrhythmias—they Abel Vaya in nat iv e c u t t h roat GT on the cover of this magazine was caught with a Helios 3D). In every instance the Helios 3 does whatever you ask. It’s light and performs home to the largest gold rush in British Columbia, but now is a
can give you a glimpse at it if you’re willing to listen and to will evacuate you and get you back to your home hospital. Vaya is the Spanish word for “Go!” but in some other language, at a wide range of distances, and above all, it’s extremely accurate. relatively unpopulated region of lakes, rivers, and forests, dotted
learn. We created Destinations to help you find their special Guide advice. Follow your guide’s advice. Learn their tech- it must certainly mean “beautiful” or “astonishing” as this is tru- with small towns and communities such as Horsefly and Likely.
places and experience these watery wonders of the world. niques and heed their instructions. I used to be a guide, and the ly the best combination of aesthetics and functionality I’ve seen $900-$950 orvis.com At the heart of this region is the 62-mile-long Quesnel Lake. Its 54 pages, hardcover
Here are a few additional tips to make your trip successful: worst trips were always with fly fishers who thought they didn’t in a trout reel. The half-ported frame reduces weight and leaves outflow, the Quesnel River, is the largest tributary of the Fraser
Use an agent. Travel agencies charge a commission, but need expert advice. They were intent on fishing dry flies, upstream just enough surface area for CNC-milled artwork on the inside. HIL ARY HUTCHESON in this region, and during the late summer and fall months it pro- 20 color landscape paintings
that is paid by the lodge, so it doesn’t cost you anything. Good only, no matter the season or the water conditions, and they need- The artwork depends on the size of the reel. Shown here is a 5/6 duces wild, transient rainbow trout that grow to sizes one would
agents visit the venues they book so they can provide you with ed me only to row them to the good spots. The greatest part about Vaya with a native cutthroat finish. The reel is also available in 4/5
PHOTOGRAPHY BY ISAIAS MICIU NICOLAEVICI
expect to hear in third-generation fishing stories. To paint a pic- ISBN 978-0-692-14734-4
expert advice. Fly Fisherman is proud to partner with the best fly-fishing travel is what you can learn, and the guides you meet on and 7/8 sizes. The large-arbor spool has an exposed double-pawl ture of the potential growing size of these fish, Northern Lights $23.95
fly-fishing travel agencies in the world: Angler Adventures, their local waters are the most sincere, observant, and experienced drag engagement, balanced precisely on the spool to eliminate costa Broadbill w i t h S u n r i s e s i lv e r m i r ro r 5 8 0 G l e n s Lodge in Likely, BC, boasts a lodge record rainbow trout of 37
Frontiers Travel, The Fly Shop, Tailwaters Fly Fishing Co., and watermen in the world. If you want to find out what makes their any need for a counterweight. The double-pawl audibly engages Bringing one pair of sunglasses on a dream trip is a little like bringing one rod, one inches, taken on a dead-drifted egg pattern.
Yellow Dog Flyfishing Adventures all helped to sponsor and home waters special, all you need to do is listen and learn. a carbon fiber/stainless steel disk drag system, and gives a wide reel, and one fly line. You’re all set to deal with one set of circumstances. If the sun Though the Cariboo is home to a vast number of trout-bearing
movingwater.org
F LY F I S H E R M A N
produce this magazine, and in fact in many instances we re- range of adjustments. The larger sizes are capable of light saltwa- is bright at midday, amber or copper polarized lenses allow 10% of available light to streams, the ones that feed the Quesnel Lake watershed have spe-
T H E L E A D I N G M A G A Z I N E O F F LY F I S H I N G
lied on their knowledge and expertise for certain locations. ter work, but the sweet spot is definitely on the low end of the drag pass through the lens, protecting your eyes from UV rays and reducing eye strain. cial notoriety because of the sockeye salmon runs that boost the
Presented by
Timing is everything. In my story on the Iliamna Lake region Ro ss P u r ne l l spectrum, where you can make subtle adjustments to protect light But in early morning, late evening, or on cloudy days, those lenses are too dark and fertility of nearly every small steam around the lake.
(page 66) I described catching big rainbows feeding on sockeye ross@flyfisherman.com tippets and hook-ups with small flies. may actually prevent you from spotting fish. The best fishing is often in those low- The Horsefly River and many other tributaries of this massive
salmon eggs in small streams. You should understand that most light conditions, and that’s why Costa made the yellow-tinted Sunrise lenses that freshwater fjord are all unique in their own ways, though their
Alaska fishing lodges open in late June and close at the end of rossflyfisher @rossflyfisher rossflyfisher $975 abelreels.com allow 30% of available light to pass through, and enhance contrast so you can spot
fish in difficult conditions.
22 Opposite page: Pro snowboarder and angler, Eric Jackson, releases a Cariboo bull trout.
Photography by Keith Rose-Innes $270 costadelmar.com
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 c i r c u l at i o n
2021 Fly Fisherman at a Glance
F ly Fisher m a n r e ache s t he l a rge s t pa id, Our Re a ders Pa r t icipat e
audi t ed circul at ion in t he f ly fishing indus t ry F ly F isher m a n is cl e a r ly t he l e a der in t he f ly- f ishing
a nd is commi t t ed t o prov iding a dv er t isers m a r k e t pl ace. A dv er t ise in F ly F isher m a n a nd r e ach your
w i t h t rue , accur at e circul at ion numbers ta rge t m a r k e t— h a r dcor e , equipmen t- hungry f ly f ishers ,
v erif ied by t he A l l i a nce f or Audi t ed Medi a . w ho t r av el f r equen t ly t o f ly f ish.
Circul at ion.......................... 7 3 ,00 4 F ly Fisherm a n’s re a dership :
F r e que nc y ..................... ........ 5 x / y e a r • Average household income - $137,000
• Average household net worth - $896,360
T o ta l A udie nce............. ........ 8 3 0,0 7 1 • 30% have net worth > $1,000,000
Av G . Hou s e hol d Income ...... $13 7,000 • Have been subscribing to F ly Fisherman an average of 6 years
• Fly fish an average of 38 days/year
• Spends $70,000,000+ annually on fly fishing gear and equipment
• 95% rate their skill level at intermediate or better
• 60% rate their skill level at advanced or expert
• 74% take an overnight fly fishing trip annually, averaging a total of
14 days and spending over $130,000,000+ on overnight fly fishing travel
• 31% fly fish in saltwater
• 3 6% plan to buy a new fly rod – 27,000+ fly rods
Source: MRI 2019 Doublebase, Most Recent Fly Fisherman Subscriber Study, Accelara Publishing Research 2017. Alliance for Audited Media - June 30, 2020
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2021 editorial calendar
2 o 2 0 i s s u e c o v e r s f e at u r i n g t h e i n d u s t r y ’ s t o p f ly a n g le r s
Craven’s Fat Angie Beer Money
OCT-DEC 2019
Aug-sep 2020
Big butts for summer terrestrials
11% Goes back to guides
T H E LE A D I N G M A G A Z I N E O F F LY F I S H I N G THE LEADING MAGAZINE OF FLY FISHING
flyfisherman.com
flyfisherman.com
Double-Digit The
Bass Deep
& Wild
Colorado's
Gunnison
Steelhead
Ste
issue:
Swing Tactics for
Gorge Great LAkeS Chrome
How to trigger
west coast steel
Cicada MAnia
It’s Happening Now
Barry Beck’s
Euro Nymphing Sneak
S PeEk Up close & personal
With George “The Professor” Daniel Trico Strategies Simms All-New G4 Waders
Si with casting champion Steve Rajeff
How to Catch Suspended Trout California Stripers
feb/Mar ApR/May J u n e / J u ly aug/sept o ct/n o v/d ec
• Annual Gear Guide •C
hasing Snakeheads • California’s McCloud • North Umpqua Summer • Great Lakes Brown Trout
Awards with Blane Chocklett River: Where it all Steelhead
• Utah’s Hidden Gem
Started
• Conservationist of •M
atching the • T he Grasshopper Swarm
• Next Generation
the Year Lanternfly Hatch • L osing Yourself in the
• Scouting Mission by Muskies
Smokies
• How to Tie Knots •P
rotecting Native Landon Mayer
• Klamath Steelhead
Quickly and Efficiently, Trout in Yellowstone • T he Greatest Mayfly
by George National Park Hatch on Earth
“The Professor”
• 5 0 Years of Cal Trout
• Matching Winter
Midge Hatches
Closing Date* Closing Date* Closing Date* Closing Date* Closing Date*
October 22, 2020 December 24, 2020 March 3, 2021 April 26, 2021 July 27, 2021
On Newsstand* On Newsstand* On Newsstand* On Newsstand* On Newsstand*
January 5, 2021 March 9, 2021 May 11, 2021 July 6, 2021 October 5, 2021
* Closing and on newsstand dates subjects to change.
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 A n n ua l P u b l i c at i o n s
FLY FISHING MADE EASY | AD CLOSE MARCH 3, 2021 | ON SALE MAY 11, 2021
Fly Fishing Made Easy will explain 4-Color 1x 3x 5x B&W 1x 3x 5x Covers 1x 3x 5x
what gear you need to get started
Full Page $2,000 $1,880 $1,665 Full $1,480 $1,390 $1,305 Cover 2 $2,430 $2,285 $2,100
and how to make smart purchasing
decisions; demonstrate basic knots; 2/3 Page 1,540 1,450 1,360 2/3 1,140 1,075 1,005 Cover 3 2,325 2,185 2,010
teach casting and presentation skills; 1/2 Page 1,340 1,255 1,175 1/2 995 930 875 Cover 4 2,535 2,385 2,190
promote proper catch-and-release 1/3 Page 940 895 840 1/3 695 650 610
fishing; and explain how fly fishing is a
four-season sport not just for trout but 1/4 Page 740 965 650 1/4 550 510 475
a variety of warmwater and saltwater 1/6 Page 540 510 470 1/6 400 375 350
species. Spread 4,000 3,760 3,300 Spread 2,960 2,780 2,610
2022 GEAR GUIDE | AD CLOSE AUGUST 31, 2021 | ON SALE NOVEMBER 9, 2021
FF LY
LYF I FS HIESRH
MAENR M A N
THE L E A D IT NH EG LME AA DGI AN ZG I MN AE G AO ZFI NFE L OY F FFI LSY HFI I NS GH I N G Gear Guide highlights the best fly- 4-Color 1x 3x 5x B&W 1x 3x 5x Covers 1x 3x 5x
fishing tackle on the market today.
Full Page $2,500 $2,350 $2,080 Full $1,850 $1,735 $1,630 Cover 2 $3,035 $2,855 $2,625
2020 Novice and expert anglers all have
Pack Rafts
No trailer, no boat launch, similar questions. What rods, reels, 2/3 Page 1,925 1,810 1,700 2/3 1,425 1,345 1,255 Cover 3 2,905 2,730 2,510
no problem
lines, and waders are best for my type 1/2 Page 1,675 1,570 1,470 1/2 1,245 1,160 1,095 Cover 4 3,170 2,980 2,735
of fishing? What are the best values
1/3 Page 1,175 1,120 1,050 1/3 870 810 760
Look for Our
2020 product Awards
out there? What specific products do
the experts recommend? We’ll share 1/4 Page 925 870 810 1/4 685 640 595
Myths About
the results of our extensive testing 1/6 Page 675 640 590 1/6 500 470 435
George Daniel on
Saltwater Tackle Streamer Fishing
The
Best Rods & Lines For Technical Trout
and recommend the best fly-fishing Spread 5,000 4,700 4,125 Spread 3,700 3,475 3,260
tackle in the world.
CD1.indd 1 10/22/19 11:34 AM
DESTINATIONS | AD CLOSE JUNE 28, 2021 | ON SALE SEPTEMBER 7, 2021
DESTINATIONS is an insider look at
the finest fishing opportunities on the
planet. This 120-page, square-bound
Global Fly-Fishing adventures
4-Color
fly-fishing travel guide is printed on
50-pound Somerset Gloss paper. It’s Full Page $1,500
a book that will be cherished, saved, Spread $2,500
A l aska’ s s eclu d e d s m a l l st r e a m s
and read over and over again in living
M onst e r Ka m ch atka r a i nb ows
N e w Z e a l a n d S ou t h I s l a nd b row ns
T h e s h i ni ng r i v e r of t h e A n d es
rooms, fly shops, and fine fishing
Presented by F LY F I S H E R M A N T H E L E A D I N G M A G A Z I N E O F F LY F I S H I N G
lodges around the world.
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 S p ecia l A dvert ising Sect io ns
Marketplace Onstream Fly Tier’s Showcase
AD SIZE 1x 3x 5x AD SIZE 1x 3x 5x AD SIZE 1x 3x 5x
1/8 page Color $650 $600 $550 11/2” Color $365 $335 $275 1/8 page Color $650 $600 $550
B&W 550 500 450 B&W 340 310 250 B&W 550 500 450
1/4 page Color 1,300 1,200 1,100 3” Color 685 605 500 1/4 page Color 1,300 1,200 1,100
B&W 1,100 1,000 900 B&W 635 555 445 B&W 1,100 1,000 900
41/2” Color 1,030 910 750
B&W 955 835 670
Market Place display ads will appear at the beginning of the Fly Tier’s Showcase follows the Fly Tier’s Bench in
Market Place section in each issue of Fly Fisherman Column width is 23⁄16” each issue of Fly Fisherman
Marketplace ONSTREAM
Video available at flyfisherman.com
ALASKA Colorado
son
ck ’s
Ja treit
S
FLY SHOP/GUIDE SERVICE
•Fish FOUR Major Rivers Year Round
•Private Access • Schools • Float Trips
•Lodging Services • 80 miles from Denver
•Streit’s “Guide To Fly Fishing Colorado” - $22.95
P.O. BOX 467, BRECKENRIDGE, CO 80424
800-453-4669 • www.mountainangler.com
www.bristoladventures.com
Montana
CAnada Amy’s Ant is a perfect topper for a
dry/dropper setup, but unlike some
other indicator flies, this one gets
eaten. The top layer of foam can be any
color, such as rust, purple, or salmon.
Hook: #6-12 Tiemco 5262 or 5263. Hackle: Brown rooster neck or saddle, trimmed short.
Thread: Brown or tan 3/0 Monocord. Body: Olive Krystal Chenille.
Underbody: 2mm tan Fly Foam. Underwing: Rainbow Krystal Flash.
Overbody: 2mm Tan, Rust, or purple Fly Foam. Overwing: Cow or yearling elk hair.
Legs: Medium brown round rubber legs. Thorax: Bronze Arizona Synthetic Peacock dubbing.
11 12
Make two taut wraps of thread over the hair at the front of Dub the thorax from the back of the hook eye back
the body and tighten them by pulling the thread toward you. to the front edge of the body, ending with the thread
Do not let go of the tips of the hair as you do this. Continue hanging at the base of the wing. Pull the top foam back
wrapping forward through the hair to anchor it firmly in place. Clip over the top of the fly and anchor it in place with a couple tight
AMY’S ANT
the butt ends of the elk hair as close to the shank as you can. turns of thread.
New York New zealand Virginia
BATTENKILL LODGE Murray’s Fly Shop
SHUSHAN, NEW YORK “On the Shenandoah”
A Jack Dennis classic, first designed
TROPHY BROWN TROUT • 1 day Trout ($196) and Smallmouth ($196)
ANGLING ON THE
NEW YORK BATTENKILL schools taught by Harry Murray and Jeff Murray
• Guide trips, visit us online for tackle by Scott,
Orvis and Winston
for the
13 Jackson Hole One14Fly
P.O. Box 156, Edinburg, VA 22824
Phone: 540-984-4212 • Fax: 540-984-4895 Tie in a single strand of rubber leg on each side of the Trim the foam on top of the fly into a point and trim the tan
info@murraysflyshop.com thorax in the foam crease. Trim the legs so they are about foam into a short lip over the eye of the hook. Whip-finish
www.murraysflyshop.com a shank length long. the thread in the crease between the head and the body.
Make three tight turns with the whip-finisher and clip the thread.
• Private Luxury Suites or over 20 years, we have specialized exclusively
• 5 MILES of private wild trout water for
Rainbows, Browns, and Brook Trout
• Fishing the Battenkill and Hoosic River
F in New Zealand fishing and travel. Fly Fishing is
our central focus, but we are also experts in the
many other activities and accommodations available in
Stay Connected!
flyfisherman.com
CH A R L IE CR AV E N
New Zealand. We create exclusive fishing programs, as 56 FLY FISHERM AN
• Deep water pond for trophy trout
well as sightseeing and nature-based programs.
www.battenkilllodge.com Call for a brochure or visit New Zealand’s most exciting fishing site:
flyfisherman
For a free brochure or reservation contact: www.bestofNZflyfishing.com
Capt. Bob Storc @flyfishermanmag
62 School Street, Glen Cove, NY 11542 Mike McClelland (that’s Mike shown above)
1-516-671-7690 anytime 10544 W. Pico Blvd., Los Angeles, CA 90064
flyfishermanmagazine
Also in season: 1-518-854-9840 Toll-free 800-528-6129 • info@bestofNZ.net
Classified Rates
1x 3x 5x anglersportgroup.com/daiichi
flyfisherman.com 59
$5.35 per word $5.00 per word $4.65 per word
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 d i s p l ay A d R at e s
Effective January 1, 2021
4-Color 1x 3x 5x 8x 10x 13x
Full Page $9,800 $8,785 $7,800 $7,400 $6,955 $6,605
2/3 Page 7,980 7,155 6,190 6,055 5,675 5,385
1/2 Page 6,380 5,730 5,090 4,835 4,525 4,300
1/3 Page 4,865 4,355 3,860 3,670 3,440 3,270
1/6 Page 2,655 2,395 2,125 2,015 1,880 1,785
Two Page Spread 17,570 15,815 14,050 13,345 12,515 11,895
B&W 1x 3x 5x 8x 10x 13x
Full Page $7,150 $6,415 $5,700 $5,405 $5,080 $4,825
2/3 Page 5,270 4,730 4,200 3,990 3,745 3,555
1/2 Page 4,180 3,755 3,335 3,165 2,965 2,815
1/3 Page 2,835 2,545 2,270 2,155 2,015 1,915
1/6 Page 1,510 1,360 1,210 1,150 1,065 1,015
Two Page Spread 12,875 11,550 10,255 9,745 9,140 8,680
Covers 1x 3x 5x 8x 10x 13x
Cover 2 $10,680 $9,565 $8,430 $7,995 $7,585 $7,200
Cover 3 10,480 9,395 8,265 7,850 7,440 7,065
Cover 4 11,075 9,910 8,725 8,285 7,850 7,455
15% agency discount applicable on display ads when camera-ready material is provided.
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 d i g i ta l au d i e n c e
2021 Fly Fisherman at a Glance
F ly f i s h e r m a n r u n s m e d i a a c r o s s m u l t i p l e d i g i t a l p l a t f o r m s a n d s o c i a l m e d i a s i t e s . F r o m y o u t u b e
t u t o r i a l s t o i n s t a g r a m l i v e f ly t y i n g e v e n t s w i t h t h e i n d u s t r i e s b e s t g u i d e s F ly F i s h e r m a n p r o v i d e s
a robus t digi ta l of f e r ing .
A18-45
47K Avg. Monthly Uniques 73 % Distribution
Male (%).................................................... 86%
Annual Page Views................................ 1,897,306
Avg. Time Spent . . ..................................... 2:54
Pages Per Session................................. 1.9
Tr affic From Mobile/ Tablet.. ............ 56%
eNewslet ter Subscribers.. ............... 55,014
Social Media Followers..................... 168,822
Google Analytics; Accelara Fly Fisherman Subscriber Study May 2017; MRI Doublebase 2019.
F ly F i s h e r m a n . c o m flyfisherman flyfishermanmagazine @flyfishermanmag /flyfishermanmagazine
TH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 Advertising Specs & information
1. Two Page Spread 9. One-Third Square
Non-Bleed: 14.5 x 9.5 Non-Bleed: 4.375 x 4.75
Bleed: 15.75 x 10.75 Bleed: 5.125 x 5.5
Trim: 15.5 x 10.5 Trim: 5 x 5.25
Safety: 15 x 10 Safety: 4.5 x 4.75
2. Two Page One-Half Horizontal 10. One-Third Horizontal
Non-Bleed: 14.5 x 4.75 Non-Bleed: 6.75 x 3.375
Bleed: 15.75 x 5.5 Bleed: 8 x 4.125
Trim: 15.5 x 5.25 Trim: 7.75 x 3.875
Safety: 15 x 4.75 Safety: 7.25 x 3.625
3. Full Page 11. One-Quarter Vertical
Non-Bleed: 6.75 x 9.5 Non-Bleed: 3.375 x 4.75
Bleed: 8 x 10.75 12. One-Quarter Horizontal
Trim: 7.75 x 10.5 Non-Bleed: 4.375 x 3.625
Safety: 7.25 x 10
13. One-Sixth Vertical
4. Two-Third Vertical Non-Bleed: 2.125 x 4.75
Non-Bleed: 4.375 x 9.5 14. One-Sixth Horizontal
Bleed: 5.25 x 10.75
Non-Bleed: 4.375 x 2.25
Trim: 5 x 10.5
Safety: 4.5 x 10 15. One-Eighth Horizontal
Non-Bleed: 4.375 x 1.5
5. Two-Third Horizontal
16. One-Eighth Page
Non-Bleed: 6.75 x 6.75
Non-Bleed: 2.125 x 3.5
Bleed: 8 x 7.125
Trim: 7.75 x 6.875 17. One-Twelfth Page
Safety: 7.25 x 6.375 Non-Bleed: 2.125 x 2.25
6. One-Half Vertical 18. One Inch Banner
Non-Bleed: 4.375 x 7.25 Non-Bleed: 6.75 x 1
Bleed: 5.25 x 8
Trim: 5 x 7.75
19. Two Inch Banner
Non-Bleed: 6.75 x 2
General Production information
Safety: 4.5 x 7.25
20. Eight Inch Vertical SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color (CMYK) ad.
7. One-Half Horizontal Non-Bleed: 2.125 x 8
Magazine Trim Size: 7.75-in. wide x 10.5-in. high
Non-Bleed: 6.75 x 4.75 21. Seven Inch Vertical
Bleed: 8 x 5.5
Non-Bleed: 2.125 x 7
Non-Bleed: .5-in. inside trim. Non-bleed ads should have all elements within this measurement.
Trim: 7.75 x 5.25
22. Six Inch Vertical Bleed: .125-in. past the trim.
Safety: 7.25 x 4.75
Non-Bleed: 2.125 x 6 Trim: The edge of the page.
8. One-Third Vertical
23. One Inch 2-Column Safety: .25-in. inside of trim. All image and text not intended to bleed need to be within this measurement.
Non-Bleed: 2.125 x 9.5
Non-Bleed: 4.375 x 1
Bleed: 2.875 x 10.75
Binding: Annual guides & Fly Fisherman - Saddle Stitched
Trim: 2.625 x 10.5 24. One Inch Vertical
Safety: 2.125 x 10 Non-Bleed: 2.125 x 1 Printed: Web OffsetTH E LE A D I N G M A G A Z I N E O F FLY FI S H I N G
est.1969 2 0 2 1 Advertising Specs & information
Beer Money
submi t t ing your a d T erms & Condi t ions
OCT-DEC 2019
11% Goes back to guides
THE LEADING MAGAZINE OF FLY FISHING
flyfisherman.com
Outdoor Sportsman Group maintains an adver- 1. The publisher may reject any advertising for any reason at any time, even if
previously acknowledged or accepted.
The tising materials portal to support advertisers in 2. Cancellations or changes in advertising (including changes in insertion orders) will
Deep
& Wild
Steelhead
Ste the quick and easy electronic delivery of digital
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issue: 3. Cancellations must be in writing, and none are considered accepted until confirmed
Colorado's
ad files: in writing by the publisher.
Swing Tactics for
Gunnison
Gorge Great LAkeS Chrome
How to trigger
west coast steel
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subsequent insertions will be adjusted to conform to the actual space used at current
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5. The publisher shall not be liable for any delay or failure to print, publish or circulate
SSneak PeEk
Simms All-New G4 Waders
Si
Up close & personal
with casting champion Steve Rajeff
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contained if such failure is due to acts of God, strikes, work stoppages, accidents, or
California Stripers
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advertisement, the advertiser and the agency, jointly and severally, will indemnify,
• Spot colors converted to CMYK. defend and hold harmless KSE Sportsman Media, Inc. its affiliates officers, agents
and employees against any and all losses and expenses (including legal fees) arising
Melissa Williams • Color and grayscale image resolution from or relating to (a) a breach or misrepresentation of the foregoing representations
and warranties, and/or (b) the publication or contents of the advertisement including,
266 - 300 ppi at 100% placement. without limitation, claims or suits for defamation, libel, misappropriation, privacy or
Fly Fisherman publicity rights, copyright or trademark infringement, plagiarism, and from any and all
• Bitmap image resolution 600 - 1200 ppi. similar claims now known or hereafter devised or created.
6385 Flank Drive, Suite 800 7. No conditions, printed or otherwise, appearing on the contract, order, or copy
Harrisburg, PA 17112-2784 • Total ink coverage should not exceed 300%. instructions that conflict with the publisher’s policies or the terms and conditions
stated herein will be binding on the publisher and to the extent inconsistent with
the terms herein, these terms and conditions shall govern and supersede any such
717-695-8088 conditions.
8. The publisher has the continuing right to adjust its rate schedule and will regard
melissa.williams@outdoorsg.com the failure of an order to correspond to the rate schedule as a clerical error and will,
without further communication, invoice the advertiser based on rates in effect at that
time.
9. The publisher will hold the advertiser and/or its advertising agency jointly and
severally liable for such monies as are due and payable to the publisher. Please be
a ddi t ion a l con tac t s advised that there is no “sequential liability” to the publisher. Payment is due upon
receipt of invoice. All payments must be in United States currency. Advertiser
and/or its advertising agency are jointly and severally liable for all costs, fees and
Ben Hoffman Ross Purnell Dennis Pastucha expenses (including attorney or collection agency fees) incurred in connection with
the collection of all monies due.
Advertising Manager Editor & Publisher Art Director & Social Content 10. The forwarding of an order is construed as an acceptance of all the publisher’s
rates and conditions in effect at that time.
(717) 695-8075 (717) 695-8073 (717) 695-8076 11. This agreement shall be governed by and construed in accordance with the laws
of the State of Minnesota without regard to conflict of laws provisions. Any action or
FAX (717) 545-2527 FAX (717) 545-2527 FAX (717) 545-2527 proceeding arising out of or relating to this agreement or publisher’s publication of the
benh@flyfisherman.com ross@flyfisherman.com dennis@flyfisherman.com advertising shall be brought in the courts of record in the State of Minnesota.Annual Frequency: 6 times/year
Publisher's Statement Field Served: A sports publication centered on fly fishing. Written for sportsmen.
6 months ended June 30, 2020, Subject to Audit Published by Outdoor Sportsman Group - Integrated Media
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION
Total
Paid & Verified Single Copy Total Rate Variance
Subscriptions Sales Circulation Base to Rate Base
66,063 6,941 73,004 None Claimed
TOTAL CIRCULATION BY ISSUE
Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total
Total Total Paid & Verified Paid & Verified Total Total Paid & Verified Paid & Verified Total
Digital Paid Digital Verified Subscriptions Subscriptions - Paid & Verified Digital Single Copy Circulation - Circulation Paid & Verified
Issue Print Issue Subscriptions Print Issue Subscriptions - Print Digital Issue Subscriptions Print Issue Sales Print - Digital Issue Circulation
Feb/Mar 55,437 2,175 57,612 8,667 8,667 64,104 2,175 66,279 8,394 48 8,442 72,498 2,223 74,721
Apr/May 55,116 2,125 57,241 8,605 8,605 63,721 2,125 65,846 5,397 41 5,438 69,118 2,166 71,284
Average 55,277 2,150 57,427 8,636 8,636 63,913 2,150 66,063 6,896 45 6,941 70,809 2,195 73,004
PRICE
Suggested We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
Retail Prices (1) with Alliance for Audited Media’s bylaws and rules.
Average Single Copy $4.99
Subscription $30.00 Parent Company: KSE Sportsman Media, Inc.
FLY FISHERMAN, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018
(1) For statement period CARTER VONASEK ROSS PURNELL
Planning Director Publisher
P: 212.852.6682 * F: 212.302.4472 * URL: www.flyfisherman.com
Established: 1959 AAM Member since: 1984
RATE BASE
None Claimed
NOTES
Post-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in
Paid Subscriptions: 5,376
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 176
Included in Paid Circulation:
Individual Subscriptions
Single Copy Sales
Included in Verified Circulation: Included in verified circulation are copies distributed to:
Individuals
Public Place Locations
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com
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