2021 MEDIA KIT - PW Companies
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2021 MEDIA KIT
ABOUT DEL SOL
Del Sol first splashed onto the retail scene in 1994 out of a small kiosk in Murray,
Utah’s Fashion Place Mall and has been sticking its color-changing products where
the sun shines ever since.
MEDIA CONTACTS
Based on Del Sol’s proprietary Spectrachrome® technology, formerly explored
by NASA, color-changing inks and dyes are engineered for application on more
than 10,000 Del Sol retail items. Much like a flower that blooms in the sun’s rays, Scott Brady
the hidden colors found in Del Sol’s exclusive prints and products twist and unfold O: 801-562-3001 ext. 125
into vibrant color upon exposure to sunlight, then returning to their original state
without sunlight.
M: 801-573-9927
scottbrady@delsol.com
Full of sunny optimism about business and life, Del Sol sells its color-changing
shirts, hair accessories, jewelry, sunglasses, nail polish and more to cruise ship
passengers, sun-loving beachgoers and resort vacationers. Corporate Headquarters
Del Sol, L.C.
Having fun in the sun has always been at the core of Del Sol’s culture. We stand for
all that’s good. For sunshine. For fun in the sun. For memory-filled vacations. For 280 W. 10200 S.
laughter. For joy. We do it for young and old alike. For the smiles that it brings. Sandy, UT 84070
We’re proud to share a little sunshine with so many people every day.
800-884-5815
Today, Del Sol has grown to more than 100 retail locations worldwide in 22 coun- www.delsol.com
tries, is the world’s leading brand of color-changing apparel and accessories, and
one of the most highly promoted merchants onboard Royal Caribbean, Carnival,
Princess, Disney, Celebrity, and Norwegian Cruise Lines. Follow us @delsolcolor or /delsolcolor
FACTS
DEL SOL MISSION:
CREATE FUN, JOY, SMILES AND
MEMORIES FOR EVERYONE
UNDER THE SUN!™
LENGTH OF TIME IN BUSINESS:
1994 – 2021
NUMBER OF EMPLOYEES:
PWC and Del Sol have 1,105 FTE, including 75 at its
headquarters, 35 at its distribution center, 80 remote
(interns/reps), and 686 at its various retail showrooms.
OWNERSHIP:
Del Sol is owned by
Jeff Pedersen,
Chairman and CEO of Del Sol, L.C.
since 2003
WORLDWIDE LOCATIONS:
60+ store locations and 2,000+ wholesale
accounts in 22 countries
Worldwide Distribution Center
• Address: 1475 S. 5070 W.
Salt Lake City, UT
• 50,000+ square feet
Corporate Headquarters
• Address: 280 W. 10200 S. Sandy, UT
• 15,422 square feet
STORE SALES PER SQUARE FOOT:
Del Sol’s average sales per square foot are $700.
Del Sol stores, on average, are 620 square feet.
DEL SOL 2020 HIGHLIGHTS
• New proprietary LED interactive and mini Sun Stations™ – enhanced demonstration and lowered costs by +90%.
• More than 1,226 product SKUs created!
• More than 800 design illustrations created!
• New durable enamel color-change coating innovation, used on water bottles and future metal applications.
• New waterbase ink colors for future application on large-scale printing, such as towels and other fabrics.
• New Anti-microbial, color-changing face masks.
• All new Del Sol wholesale displays with built-in, exclusive Sun Stations™ - Del Sol UV-light displays.
PRODUCTS
Del Sol’s color-changing products have
made the brand what it is today. Every
product changes color with sunlight and
then returns to its original color without
sunlight. Having fun in the sun with Del Sol
products is for every age, gender and in-
terest under the sun. Del Sol’s product lines
include men’s, women’s and kid’s clothing
styles, hair accessories, nail polish, jew-
elry, sunglasses, beach toys and more.
Del Sol’s color-changing products are all
created and designed in the USA and sold
throughout the world’s most popular resort
and tourist destinations.
2020 DEL SOL
PRODUCTS
LAUNCHED
224
• MYSTERY COLOR-CHANGING DINOSAURS, EGGS
• FALL/WINTER NAIL POLISH COLLECTION
• COLOR-CHANGING STAINLESS-STEEL WATER BOTTLES
• REAL-BONE JEWELRY NECKLACES
• SOLIZE SUNGLASSES COLLECTION
• SOL JELLY SHOES
• COLOR-CHANGING FACE MASKS
• LONG-HANDLE TOTE BAGS
• SHIRT STYLE COLORS & NEW SHIRT DESIGNS
• COWRIE SHELL JEWELRY
100% WOW GUARANTEE
• METALLIC BARRETTES AND EARRINGS
Del Sol makes everything it sells and stands behind it with a 100% WOW
• SOL PUTTY Guarantee, which promises that Del Sol products will make you say, “Wow,”
and the color-change vibrancy will last for the life of the product.
• PLUMERIA CLIPS WITH INDOOR COLORS
HISTORY/MILESTONES Having Fun in the Sun Year after Year, Sunrise after Sunset . . . When Del Sol first splashed onto the retail scene in 1994, only a handful of people were at its helm. Today, hundreds of employees navigate Del Sol in more than 60 retail locations, and 2,000+ wholesale accounts worldwide, becoming the largest color-change retailer in the world.
AWARDS &
ACCOLADES
2020 – American Business Awards Winner for Entrepreneur in Retail, Most Innovative Company, and Consumer Products
2007 – 2020 – Top 100 Private Companies in Utah
2010 – 2020 – Best of State Award Winner – 11 Consecutive Years
2010 – 2018 – Inc. 5000 List of America’s Fastest-Growing Companies. As a multi-year honoree, Del Sol and PW Companies
(parent company) are part of an elite group – less than 4% of Inc. 5000 applicants ever make the list seven times.
2007 – Del Sol CEO, Jeff Pedersen, wins the Ernst & Young Entrepreneur Of The Year® award.
2019 – Recognized for Best New Product at the National Las Vegas Trade Show
2014 – CEO World Awards & CEO of the Year Award – Jeff Pedersen
2014 – Inc. Magazine’s The Build 100 Award (Top 100 Companies with 5-Year Global Expansion)
2014 – Wasatch Front Top Workplace – Top 50 Companies
2014 – Best Companies to Work For – Top 64 Companies in the State
2012 – CFO of the Year Award – Brent Rowser
IN THE NEWS • Over 450 Million Online and Broadcast Media Impressions in 2020! • Del Sol featured in, to name a few: TODAY, GIRLS’ LIFE, CBS, FOX, PARADE, READER’S DIGEST, HEAVY, BUZZFEED, and more! • Fan base grew to 1.2 MM Social Media Fans, Followers and Subscribers combined. Partnered with and spotlighted by dozens of news, media, social, and celebrity influencers.
GIVING BACK WORLDWIDE Mauli Ola Foundation Charity Golf Tournament SPREADING SUNSHINE AND GOOD CHEER IN MORE WAYS THAN ONE . . . Snapshot of Del Sol’s most recent humanitarian efforts, along with some of the major global causes that we supported: • Mauli Ola Foundation - multiple product donations to support cystic fibrosis research and treatments, along with saline/ocean-water surf activities benefiting children. • Spectrum Academy Research - Autism Awareness Race - Product Donations • Sub-for-Santa - Product Donations • Make A Wish Foundation - Product Donations • Choice Humanitarian - Product Donations • Primary Children’s Hospital - Product Donation • Children of Ethiopia Education Project - Product Donation • Operation Underground Railroad (Fight Against Child Sex Trafficking) - Product Donation • LDS Philanthropies - Massive Product Donation (Products to Impoverished Communities around the World) • Make-a-Wish Foundation - Product Donations • Maui Huliau Foundation - Product Donation • National Humane Society - Product Donation • Multiple American Indian Services (AIS) Charity Events - Product Donations • Ronald McDonald House - Product Donation • Honduras Relief Efforts – Massive Product Donations • West Africa Orphanage Fundraiser - Product Donations
TECHNOLOGY
BLOOMING FLOWER:
Much like a flower that
blooms in the sun’s rays,
the hidden colors found
in Del Sol’s exclusive
products twist and
unfold into vibrant color
upon exposure to
sunlight, then return to
their original color
without sunlight.
TIMES TWO FAST, BRIGHT, VIBRANT SUNSCREEN SENSOR ORGANIC CRYSTALS GUARANTEED BLOOMING FLOWER: CLOUDY DAY: ROCKET SCIENCE:
Get two looks and two Changes colors, back Color change lets you Change colors when FOR LIFE Like a flower that Even on a cloudy day, Del Sol’s special
colors in every product and forth, within seconds know the UV index exposed to sunlight Changes colors in blooms in the sun’s 80% of the sun’s UV formula for
is high and quickly change the sun for the life of rays, the hidden colors rays still pass through color-change
back to original colors the product found in Del Sol’s the clouds. technology was
without sun exclusive products twist developed from a
and unfold into vibrant concept originally
colors upon exposure explored by NASA for
to sunlight its space program
Del Sol’s special formula for color-change technology was We now have hundreds of dye colors that we use in a variety of
developed from a concept originally explored by NASA. After materials. Over the past 27 years, those same dye colors have
years of research, Del Sol has made revolutionary enhancements been combined to make hundreds of color formulations for use
to the color-changing technology by engineering its proprietary in all our unique product collections. Since 1994, we’ve added
Spectrachrome® Crystal Dye, which is identified as the most thousands of products and designs to our color-change product
vibrant color-change technology on the planet. applications and repertoire.
Del Sol made its color-change debut with only four basic ink
colors and 10 black and white designs that were all engineered
in Del Sol’s Spectrachrome® Laboratories. At first, these colors
were only formulated for use on textiles.
DEL SOL’S PROPRIETARY
SPECTRACHROME TECHNOLOGY
®
WORTH MORE THAN GOLD!
• Spectrachrome is the name of Del Sol’s proprietary • Del Sol’s proprietary colorant formulas are impossible
color-changing technology. to duplicate.
• While in their inactive state, Spectrachrome® crystals are • More than 300,000 dye/ink variations have been
invisible to the unaided human eye. tested to date.
• When crystals are exposed to ultraviolet light (sunlight), • Del Sol dyes are produced to the highest possible clarity
they reveal their inherent color. and quality.
• Similar to a flower blooming once exposed to UV rays, the • Del Sol maintains a state-of-the-art facility, dedicated to
Spectrachrome molecules twist and unfold, resulting in the continual testing and refinement of its technology, offering the
molecules expanding to several times their dormant size. most versatility of any color-changing technology in the world.
• The color-changing molecules shift into a range in the • Del Sol’s color-changing print processes are unique above any
electromagnetic spectrum that’s visible to the human eye. other in the screen-printing industry – some shirts require up to
This activity is referred to as the molecular excitation transition. 14 separate prints.
• Fastest, brightest and most vibrant color-change on the planet.
• Del Sol’s proprietary blends of its purest photochromic dyes
are produced and distributed directly from its Spectrachrome®
laboratories in Sandy, Utah.
WORTH MORE
THAN GOLD!SOLIZE SUNGLASSES
TM
“Once you try them, you'll fall
in love with them and they'll
be the last pair of sunglasses
you'll ever need,” said Shawn
Corbridge, Del Sol VP of Mar-
keting. “They come with a life-
time guarantee, and the Po-
larized lenses will help reduce
glare from reflective surfaces,
enhancing overall vision and
color vibrancy."
Del Sol Emerges as One of the Top Companies for People
Looking to Buy Color-Changing Polarized Sunglasses
Del Sol has emerged as one of the most sought-after companies for people looking to buy color-changing polarized
sunglasses. The company has recently launched 70+ new styles of Solize sunglasses in the past eight months.
Del Sol has turned out to be one of the premier companies for all those who are looking to buy color-changing
polarized sunglasses. Polarized sunglasses are essential for eye protection, and there’s been a prolific surge in
popularity for these types of lenses.
“Once you try them, you'll fall in love with them and they'll be the last pair of sunglasses you'll ever need,” said
Shawn Corbridge, Del Sol VP of Marketing. “They come with a lifetime guarantee, and the Polarized lenses will help
reduce glare from reflective surfaces, enhancing overall vision and color vibrancy."
These sunglasses are a huge rage among those who are heading out on a vacation. They’re recommended for anyone
moving to sunny beach areas and are ideal for anyone who loves to travel. Best of all, these sunglasses come with a
lifetime guarantee against theft, loss and damage.
Del Sol’s products inherently lend themselves to having fun in the sun. Apart from the color-changing sunglasses, the
company also offers color-changing shirts, hats, jewelry, nail polish, hair accessories and a whole lot more. These
products change into bright, vibrant colors when exposed to sunlight; i.e., UV rays. Once people come indoors, they
return to their original colors. With this color-changing ability, one can enjoy a wide variety of different products that
all change colors with sunlight.
No doubt the company has a lot of future product prospects and applications, and they’re constantly exploring the
potential that exists in this sector. The craze for such products is whopping in the market, and those who want to know
more about the company can check it out here: http://www.delsol.com/accessories/sunglasses.htmlNAIL POL ISH DEL SOL NAIL LACQUER
• Del Sol has developed 300+ exciting
shades of nail lacquer
• Average lineup of 30 color-changing
lacquers
• Most vibrant colors in the marketplace
• Del Sol lacquer formulas cannot be
exactly duplicated
• 100% free of Toluene, Formaldehyde
and Dibutyl Phthalate (DBP)
• Made in the USA
• No animal testingFUN FACTS
DID YOU KNOW...
We’ve printed more than 21 million We conducted thousands of different,
shirts since 1994, using our all-organic environmentally safe tests to further More than
Spectrachrome® inks. expand our product development
capabilities and to broaden our color-
changing product applications. 11.5 MILLION
10,450+
800 new shirt designs created in 2020.
nail polish bottles sold since 1994.
22 million cruise ship passengers visited
Del Sol ports-of-call in 2019; enough More than 7.5 million color-changing
people to go back and forth 17 times tote bags sold and distributed since
cruise ships visited Del Sol from New York to LA if they were 1994 – that’s enough tote bags to cover
holding hands. 198 football fields.
store ports-of-call in 2019.MEDIA CONTACTS
Scott Brady
Office: 800-884-5815 ext. 125
Mobile: 801-573-9927
scottbrady@delsol.com
280 W. 10200 S. • Sandy, Utah 84070
1-801-562-3001 • www.delsol.com
DEL SOL OVERVIEW
• Founded in 1994
• #1 apparel retailer in the Caribbean
• #1 apparel brand throughout cruise
industry
• Del Sol’s products comprise 95% of
worldwide color-change market
• Found in more than 22 countries
• More than 10,000 SKUs of color-chang-
ing products
• First company to successfully develop
and apply UV-sensitive, color-changing
ink to a T-shirt
• All Del Sol products come with a 100%
WOW Lifetime Guarantee™
Follow us @delsolcolor or /delsolcolor
280 W. 10200 S. • Sandy, Utah 84070 • 1-801-562-3001You can also read
