SEASON LAUNCH WINTER & SPRING 2021 BETTER THAN TAKEOUT
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SEASON LAUNCH WINTER & SPRING 2021 BETTER THAN TAKEOUT This season, we're dishing up our best "take" on takeout—epic eats that offer the convenience and comfort of takeout, without the big guilt and even bigger cost. Welcome to Winter & Spring with Epicure!
WELCOME TO THE NEW SEASON
Hello, 2021! The promise of a fresh, new year serves as a perfect opportunity
to realign and renew our goals while keeping health, safety, and community
top of mind.
We have an outstanding Season Launch ahead of us filled with solutions and
new products that will help your community reap the endless benefits of
Good Food. Real Fast.™
CONTENTS
3 TRENDS FOR THE WINTER 9 NEW PRODUCT PRE-ORDER
& SPRING SEASON
12 PRODUCT CHANGES & UPDATES
5 PUBLIC SEASON LAUNCH
EVENT STRATEGIES 13 FAQ PRODUCTS
& COMMUNICATIONS
7 EPIC TIPS FOR SOCIAL MEDIA
14 ANNOUNCEMENTS
8 RESOURCES & SUPPORT & COMING SOON
The Winter & Spring Catalogue is in effect
on January 12, 2021 at 12:00 pm (PT).
SEASON LAUNCH | WINTER & SPRING 2021 2
TRENDS FOR THE WINTER & SPRING SEASON
The Covid-19 pandemic Health is wealth Time is precious
The pandemic has had an immeasurable We all need to eat well to nourish Mindful moments matter. Good Food.
impact on consumer trends—how we shop, ourselves and protect our health. Real Fast.™ helps busy families eat well
what we buy, and how we interact and We cheer each other on and achieve while finding new time for the things
connect have all changed in our new norm. our health and wellness goals together. (and people) we love.
#epiclife
Home is where the food is Brand values matter
Helping our customers meal plan, save Meal time = together time Sharing our business values, diversity
on food costs, and enjoy better-than- Whether we’re cooking with our kids, and inclusion mindset, and product
takeout meals easily at home is what gathered around the dinner table, or transparency helps us better connect
it's all about. We are transforming home enjoying a family feast over Zoom, meals with our customers.
cooks everywhere. Consumers want to are a time to connect.
prevent flavour boredom and are looking
for new ways to enjoy better than
takeout at home.
SEASON LAUNCH | WINTER & SPRING 2021 3
TRENDS FOR THE WINTER & SPRING SEASON
Better than Takeout! Healthier, at-home takeout classics that will help you spend less, save time (ready faster than delivery!),
and feed your family balanced meals with wholesome ingredients. What could be better? Here's a sneak peek at what to expect
for the Winter & Spring season.
Easy Meal Solutions Merchandised Collections Better Than Takeout Collections
From Crispy Crunchy Lettuce Wraps Good Food. Real Fast.™ Meal Kits have We love helping you shake up winter
and Enchiladas to Luscious Lemon evolved! Get the blends paired with mealtime boredom! New curated
Curd (and more!), new Meal Solutions essential cookware, or order the Food- collections are just in time for your new
make mealtimes and desserts easy and only collection. Each kit includes a year fresh start:
simple to savour! new product! New digital recipe guides • Winter Warm Up | Better Than
include 25+ meal kit recipes! Takeout Collection
• 3 Weeks of Easy Dinners | Better Than
Takeout Collection
• Plus a new 30-day meal plan and
collection being offered every month on
promo!
SEASON LAUNCH | WINTER & SPRING 2021 4
PUBLIC SEASON LAUNCH EVENT STRATEGIES
Our public Virtual Season Launch event is a tool for you kick-start the new season and create momentum that will last right
into spring. Here are some strategies you can use to make this your best season yet.
PRE-EVENT DURING EVENT
□ Plan to host a live Watch Party* • Contact those who previously □ Interact with your guests during
(p. 6) for the Season Launch event said ‘not right now, but try me the event
later’
□ Set your goals for your Watch Party, □ Look for booking, sponsoring, or
i.e. # of attendees, # of bookings, # of □ Send a digital invite and follow up sales cues in their comments
opportunity chats with a phone call
□ Post your CEW (Consultant
□ Don’t just host a Watch Party; □ Build excitement on social media E-Commerce Website) URL for quick
be intentional about reaching out to by teasing the new products and and easy shopping after the event
customers and prospects. catalogue (post it in your private group only,
• Search your order history to identify □ Block out time in your calendar so not in the Season Launch event group)
your best customers last Season. you’re ready to book
SEASON LAUNCH | WINTER & SPRING 2021 5
PUBLIC SEASON LAUNCH EVENT STRATEGIES CONT'D
POST-EVENT *WHAT IS A FACEBOOK WATCH PARTY?
□ Follow-up with each guest by text Facebook Watch Party is a feature for groups that allows admins to hold a live
or phone offering the chance to host, screening of pre-recorded or live videos that are publicly available on Facebook.
join, or purchase Group members can all watch and comment on the videos at the same time to
create a shared viewing experience.
□ Review your list of booking,
sponsoring, or sales cues to look For steps on how-to host a watch party, click here. >>
for specific opportunities
□ Ask if they need help with their
order and answer product questions
□ Review your results against your
goals—how did you do?
□ Ask what excites them about new
catalogue/share the catalogue link
SEASON LAUNCH | WINTER & SPRING 2021 6
EPIC TIPS FOR SOCIAL MEDIA
MARKETING COLLATERAL 2021 SOCIAL TRENDS SOCIAL SHARING & CARING
□ Find Shopping Slides on the □ Start and join conversations to □ Do not sell on classifieds sites and
Marketing tab of My Epicure cultivate community online marketplaces. Learn more.
□ Download and share Shopping □ Get comfy with video—Reels, Lives, □ Until Season Launch is live on
Slides in your Facebook groups and Stories usage will surge epicure.com, only share info in your
private groups.
□ Use the Social Library for posts □ Go behind-the-scenes, #BTS.
Polished posts are great—it’s also □ Be sure to join the Epicure Consultants
and images—find it under
to showcase your real #EpicLife Events Facebook community.
Business Tools > Social Media
SEASON LAUNCH | WINTER & SPRING 2021 7
RESOURCES & SUPPORT
Did you know there’s a special SEASON LAUNCH section in your back office where you’ll find all the info you need to succeed
this season? It’s true! Here is what’s available for you:
□ Season Launch Guide □ Season Launch Cooking Class □ Product Knowledge Allergen list,
Your essential overview to the new Invitations Use the social square to invite Ingredients & FAQs, Nutrition Facts
season, with important details to your networks to Virtual Season Launch. Table are updated seasonally to help
support your successful launch of you answer all your customers’
□ New Season Cooking Class Video &
the new catalogue. questions.
How-To Guide Everything you need
□ Online catalogue No waiting to do a brand-new Cooking Class demo. □ Product Information Sheets
required—you can check out the Need talking points for your Cooking
□ Images for Online Cooking Classes
new catalogue right away (no Class demo? All the details you need
Images for ALL the products in the
sharing until after the Public Season about a specific product will be found
new catalogue are there for you to
Launch Event on January 12!). on these helpful docs.
share in your virtual Cooking Classes.
For seasonal social visuals, including Facebook cover
photos and social media posts, go to Business Tools/
Marketing/Social Media (available starting January 5).
SEASON LAUNCH | WINTER & SPRING 2021 8
NEW PRODUCT PRE-ORDER
PRE ORDER NOW TASTE THE
JANUARY 5 TO 11 NEW SEASON!
WHAT IS NEW PRODUCT WHY SHOULD I PRE-ORDER? HOW DO I ORDER?
PRE-ORDER? • Experiment and gain product • Log in to My Epicure starting at
New Product Pre-Order (NPP) knowledge—try the recipes and 12 noon (PT) on January 5, 2021.
is your chance, as a Consultant, create your own before sharing • Click on Orders.
to get a taste of the upcoming with customers.
• Place a Personal Order and choose
season before it starts. Order • Generate excitement and from the NEW PRODUCT
early to ensure you have your future bookings—show the new PRE-ORDER tab.
products in time for your new season products at your Winter & Spring
Cooking Classes! Cooking Classes, then use the
Future Booking Bonus Credit to
attract more Hosts.
• Be ready to launch the new
During the New Product
season ONLINE for your customers
starting January 12th!
Pre-Order period, you may
purchase ONE of each collection.
See next page for product and
collection options available.
SEASON LAUNCH | WINTER & SPRING 2021 9
NEW PRODUCT PRE-ORDER
You may purchase ONE of each collection.
I WANT IT ALL: NEW COOKWARE - $13.50* (14 QV) I WANT IT ALL: NEW MEAL SOLUTIONS - $42.50 (43 QV)
Mini Whisk Classic Meatloaf Seasoning (Pack of 2)
Y-Peeler Cripsy & Crunchy Lettuce Wrap Seasoning (Pack of 2)
NOTE: The Round Steamer is not yet available—purchase it Enchilada Seasoning (Pack of 2)
starting January 12th!
*Taxable Rotisserie Chicken Seasoning (Pack of 2)
Thai Coconut Soup Seasoning (Pack of 2)
I WANT IT ALL: NEW FOOD - $84.50 (85 QV) Wintery Mushroom Soup Seasoning (Pack of 2)
Classic Meatloaf Seasoning (Pack of 3)
Creamy Garlic Hummus Dip Mix
Cripsy & Crunchy Lettuce Wrap Seasoning (Pack of 3)
Enchilada Seasoning (Pack of 3)
Luscious Lemon Curd Mix (Pack of 2)
Rotisserie Chicken Seasoning (Pack of 3)
Thai Coconut Soup Seasoning (Pack of 3)
Wintery Mushroom Soup Seasoning (Pack of 3)
SEASON LAUNCH | WINTER & SPRING 2021 10NEW PRODUCT PRE-ORDER
You may purchase ONE of each collection.
I WANT IT ALL: NEW COOKWARE - $11.50* (14 QV) I WANT IT ALL: NEW MEAL SOLUTIONS - $38.95 (43 QV)
Mini Whisk Classic Meatloaf Seasoning (Pack of 2)
Y-Peeler Cripsy & Crunchy Lettuce Wrap Seasoning (Pack of 2)
NOTE: The Round Steamer is not yet available—purchase it Enchilada Seasoning (Pack of 2)
starting January 12th!
*US taxes vary by state. Rotisserie Chicken Seasoning (Pack of 2)
Thai Coconut Soup Seasoning (Pack of 2)
I WANT IT ALL: NEW FOOD - $76.50 (85 QV) Wintery Mushroom Soup Seasoning (Pack of 2)
Classic Meatloaf Seasoning (Pack of 3)
Creamy Garlic Hummus Dip Mix
Cripsy & Crunchy Lettuce Wrap Seasoning (Pack of 3)
Enchilada Seasoning (Pack of 3)
Luscious Lemon Curd Mix (Pack of 2)
Rotisserie Chicken Seasoning (Pack of 3)
Thai Coconut Soup Seasoning (Pack of 3)
Wintery Mushroom Soup Seasoning (Pack of 3)
SEASON LAUNCH | WINTER & SPRING 2021 11PRODUCT CHANGES AND UPDATES
As we grow, strive to create operational efficiencies, and continue to align with market trends, several products and prices are changing
this season. Have a look below for new codes and price changes (see the FAQ, p. 13, for further info).
PRICE CHANGES
COUNTRY CODE PRODUCT NAME NEW PRICE OLD PRICE COUNTRY CODE PRODUCT NAME NEW PRICE OLD PRICE
CA 1016111 $25.50 $21.95 CA 1001420 $8.95 $8.50
Sheet Pan Liner Minced Garlic
US 1716111 $21.95 $18.95 US 1701420 $7.95 $7.50
CA 1004027 $22.50 $20.95 CA 1001425 $8.95 $8.50
Perfect Portion Bagel & Donut Pan Toasted Onion
US 1704027 $21.95 $18.50 US 1701425 $7.95 $7.50
CA 1004231 $26.50 $23.95 CA 1001055 $59.95 $55.00
Perfect Petites Power Up Chocolate Protein Blend
US 1704231 $22.95 $20.95 US 1701055 $48.50 $44.00
CA 1004224 $28.95 $25.95 CA 1001166 $59.95 $55.00
Waffle Mold Power Up Vanilla Protein Blend
US 1704224 $25.50 $22.95 US 1701166 $48.50 $44.00
CA 1004050 $18.95 $15.50 CA 1001112 $32.50 $29.95
Round Cake Pan Super Greens Smoothie Booster
US 1704050 $16.50 $13.50 US 1701112 $28.50 $26.00
CA 1001012 $20.50 $18.50 CA 1001122 $32.50 $29.95
Mini Loaf Pans (Set of 4) Cocoa Açai Smoothie Booster
US 1701012 $17.95 $15.95 US 1701122 $28.50 $26.00
CA 1001011 $10.95 $9.50 CA 1208837 $236.50 $224.50
3-in-1 Spatula Kitchen Setup Collection
US 1701011 $9.95 $8.50 US 1508837 $207.50 $195.50
CA 1005221 $18.50 $15.50
Collapsible Strainer
US 1705221 $15.50 $13.50
COUNTRY CATEGORY PRODUCT EXAMPLE NEW PRICE OLD PRICE
CA 1011227 $25.50 $21.95
¼ Sheet Pan Liner (Set of 2) CA $12.50 $11.50
US 1711227 $21.95 $18.95 Broths Miso Broth Mix
US $10.95 $10.00
CA 1004040 $39.95 $36.50
Roll-Up Rack CA Meal Azteca Tortilla Soup Seasoning $10.75 $10.50
US 1704040 $34.50 $31.50
US Solutions (Pack of 3) $9.75 $9.50
CA 1008745 $74.95 $69.95
Prep Pro Utensil Set
US 1708745 $67.50 $60.50
CA 1001277 $32.50 $29.95
Cooling Rack (Set of 2)
US 1701277 $26.95 $24.95
CA 1001210 $28.95 $25.95
Muffin Maker (Set of 2)
US 1701210 $25.50 $22.95
CA 1004235 $59.95 $51.95
Multipurpose Steamer
US 1704235 $52.50 $45.95
CA 1004213 $29.95 $25.95
Rectangular Steamer
US 1704213 $26.50 $22.95
CA 1004229 $21.50 $18.50
Omelet Maker
US 1704229 $18.50 $15.95
SEASON LAUNCH | WINTER & SPRING 2021 12FREQUENTLY ASKED QUESTIONS
WHY ARE THE WORDS “GLUTEN FREE” REMOVED WHY DO SOME PRODUCTS SELL OUT OR STOCK
FROM SOME PRODUCT NAMES? ARE ALL OUT SO QUICKLY?
EPICURE PRODUCTS STILL GLUTEN-FREE? Forecasting and manufacturing is a continuous process
Yes, all Epicure products continue to be gluten-free! We’re leading up to a launch and beyond. We monitor sales and
simply removing this description from some product names. inventory closely and respond proactively to support
your business. In the event of a well-loved product that
ARE THERE ANY PRICE INCREASES THIS SEASON? sells faster than expected, there are times where we will
Yes. At Epicure we work hard to offer high quality products experience short-term stock outs. In these situations we will
at affordable prices as we strive to remain competitive in the communicate proactively.
marketplace. You will notice a few price increases, in certain
categories, this season. Due to shortages of onion and garlic
this year these ingredients have been priced at a premium, CAN I SHARE THE NEW CATALOGUE AND NEW
meaning we had to increase the price of our Minced Garlic & SEASON PRODUCTS?
Toasted Onion blends. We’ve also seen an increases in world You may tease the new season and catalogue in your private
silicone rising by as much as 30%. This means we had to adjust VIP groups; and, we encourage you to finish the current
a few silicone cookware pricing as we will not sacrifice quality season strong. Invite your Customers to join us for the
while we strive to remain competitive in the marketplace. Given January 12 public launch. The catalogue becomes available to
overall rising food costs and scarcity of quality food ingredients shop at 12:00 noon (PT) that day.
in general you will also see a slight increase in meal solutions.
See p. 12 for all the details on price increases.
WHERE CAN I FIND UPDATES AND
ANNOUNCEMENTS?
WHAT IS EPICURE DOING TO ENSURE SAFETY AND
Any updates or announcements that are not included in
QUALITY DURING THIS TIME OF UNCERTAINTY?
monthly emails will always be shared on the Messages board
Epicure follows GMPs (Good Manufacturing Processes), is
on the My Epicure home page.
committed to upholding safety standards and will continue
to ensure appropriate testing, vendor validation, and quality
processes are followed. We would never serve your family
something that we wouldn’t serve ours. We are committed to
ensuring safety and quality.
SEASON LAUNCH | WINTER & SPRING 2021 13ANNOUNCEMENTS & COMING SOON
CONFERENCE 2021: DON’T FORGET: NEW PRODUCT PRE-ORDER
Global Conference in Montreal was slated to be our biggest • Log in to My Epicure starting at 12 noon (PT)
yet--but we're going to go even bigger! Given gathering on January 5, 2021.
restrictions, we're going virtual! This is a tough decision, • Click on Orders.
but the right decision and we're excited to give even more • Place a Personal Order and choose from the
Consultants the chance to join, participate, and get immersed NEW PRODUCT PRE-ORDER tab.
in the Epicure culture. • Choose from three collections or order them
Reserve your seat at Epicure's biggest event of the year. all to be ready for the new season!
Please note the NEW dates:
• Leaders Day: April 15, 2021
• General Conference: April 16–17, 2021 THE NEXT #EPICLIFE CHALLENGE JUST STARTED
• Location: Online! JANUARY 4, 2021
Details and updates can be found at www.epicureconference.com. Join us for 90 days of wellness with the Epic Life Challenge
and Good Food. Real Results.™
Registration is open through March 31, 2021, however the
Prep Weekend: January 2-4, 2021
first 4,000 who register will receive PREMIUM SWAG.
(where we’ll get you set-up for a successful start) and on
Check the site and FAQs for all details. You won’t want to
January 4, Week 1 of the Epic Life Challenge begins!
miss this event. Spread the word, get your Team signed up
Register now at epicure.com for our Winter 2021 Epic Life
and we will see you there!
Challenge in order to be eligible for our EPIC PRIZES!
SEASON LAUNCH | WINTER & SPRING 2021 14ANNOUNCEMENTS & COMING SOON
PRESIDENT'S CLUB TRIP 2021 NEW MONTHLY 30-DAY MEAL COLLECTIONS
We can’t wait to celebrate with you in Jamaica! Given Starting in 2021, we will be adding a brand new monthly
restrictions on travel this trip won’t happen in February as offering for Customers of 30-day meal collections with
planned—however we are exploring a potential fall trip OR accompanying meal plans. Each month will feature different
next spring 2022. These details will also be shared in June of meal solutions as well as jarred products to help put great
this year. Stay tuned—we can’t wait to celebrate in person meals on dinner tables that are easy, fast, and delicious.
with this amazing group of achievers. Details may be found on the flyer each month.
Note: You will continue to see exclusive Taste Test product
offerings throughout the year.
CUSTOMER PUBLIC SEASON LAUNCH: JANUARY 12
Spread the word to your Customers that on January 12
(EN: 10 am (PT) / FR: 11 am (PT)) they can be a part of the EXCLUSIVES & PROMOTIONS
virtual public launch of the newest season from Epicure and See your Leaders’ Season Launch & Marketing pages on
be the first to shop the new Catalogue with products going live MyEpicure for all the other supporting Season Launch
at 12 noon (PT)! facebook.com/groups/virtualseasonlaunch documents and all the exciting upcoming flyers and promotions!
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