2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly

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2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
2021 Media Kit

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THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
FLOOR COVERING WEEKLY
The Industry's Leading News & Information Resource
                                                                                                                                                                                                                                                             JANUARY 20, 2020
                                                                                                                                                                                                                                                                                     •     $4

                                                                                                                                                                                                                                            NO. 2
                                                                                                                                                                                                                                                                                                                                                                                                                Destination
                                                                                                                                                                                                                                                                                                                                                                                                                 Florida

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                                                                                                                                                                                                                                         VOL. 69
Floor Covering Weekly (FCW) has been the industry’s leading source for the latest                                                                                                                                                                        F L O O
                                                                                                                                                                                                                                                                 R                     C O V E
                                                                                                                                                                                                                                                                                               R I N G
                                                                                                                                                                                                                                                                                                                                       W E E K
                                                                                                                                                                                                                                                                                                                                               L Y
                                                                                                                                                                                                                                                                                                                                                                              The 2020 Retail
                                                                                                                                                                                                                                                                                                                                                                              7 unique strateg
                                                                                                                                                                                                                                                                                                                                                                                              Road Trips began
                                                                                                                                                                                                                                                                                                                                                                                              ies
                                                                                                                                                                                                                                                                                                                                                                                                                 in Florida with
                                                                                                                                                                                                                                                                                                                                                                              & marketing efforts.& struggles, merchandising

news and information for nearly 70 years. What has kept this brand at the top? A
                                                                                                                                                                                                                                                                                                                                                                                                  Stories start on

                                                                                                                                                                                                                                                                          ISTHUnERterFACnEaEtiVonal
                                                                                                                                                                                                                                                                                                                                                                                                                   page 48.

                                                                                                                                                                                                                           N RESO URCE
deep commitment to serving the floor covering specialty retailer drives us every

                                                                                                                                                                                                                                                                                                                                                                                       2020
day. From the latest news and trends to successful business strategies, sustainability

                                                                                                                                                                                                                         & INFOR MATIO
stories, product innovation, technology and more, FCW delivers content that is                                                                                                                                                                                                                                                                              ENT

                                                                                                                                                                                                          BUSIN ESS NEWS
aimed at helping retailers thrive in today’s competitive environment.

                                                                                                                                                                                                 THE INDUS TRY’S
Our independent Readership Survey, conducted by a third party every few years,
consistently shows that FCW is the most meaningful publication to the flooring
                                                                                                                                                                                                                                                                                                                                           FCW’S DEALERS’
industry. The data, in fact, reports FCW as the No. 1 publication for its integrity,                                                                                                                                                                                                                                                                    BEGIN ON PAGE
                                                                                                                                                                                                                                                                                                                                                  STOPPING THE
                                                                                                                                                                                                                                                                                                                                                                     CHOICE NOMINEE
                                                                                                                                                                                                                                                                                                                                                                            14
                                                                                                                                                                                                                                                                                                                                                                           BLEED
                                                                                                                                                                                                                                                                                                                                                                                      S
                                                                                                                                                                                                                                                                                                                                          SOLVING THE INST
respect, relationships and meaningful content.
                                                                                                                                                                                                                                                                                                                                                                  ND ALLA
                                                                                                                                                                                                                                                                                                                                               ON THE REBOU                TION CRISIS
                                                                                                                                                                                                     JUNE 8, 2020
                                                                                                                                                                                                                                                     •       $4
                                                                                                                                                                                                                                                                                                                                               State by       PAGE
                                                                                                                                                                                                                                                                                                                                                          state,
                                                                                                                                                                                                                                                                                                                                                               g
                                                                                                                                                                                                                                                                                                                                                                        68
                                                                                                                                                                                                                                                                                                                                                manufacturin
                                                                                                                                                                                                                                                                                                                                                  MONEY toWELL SPE
                                                                                                                                                                                                                                                                                                                                                & retail begin
                                                                                                                                                                                                                                                                                                                                             2020     INVE    STMENTS PAGE   NT

                                                                                                                                              NO. 12
                                                                                                                                                                                                                                                                                                                                                reopen   at varying
                                                                                                                                                                                                                                                                                                                                                paces. Stories
                                                                                                                                                                                                                                                                                                                                              FRO                               64
                                                                                                                                                                                                                                                                                                                                                     M plans,
                                                                                                                                                                                                                                                                                                                                                 about   CLIC    KS TO BRICKS
                                                                                                                                                                                                                                                                                                                                               SHO    PPINGg
                                                                                                                                                                                                                                                                                                                                                         ses and
                                                                                                                                                                                                                                                                                                                                                 where floorin 360 PAGE 60
                                                                                                                                                                                                                                                                                                                                                 proces

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FCW is also the most relevant for today’s environment. In addition to 24
                                                                                                                                                                                                                                                                                                                                          SURVIVI     NGtoday    across

                                                                                                                                                            VOL. 69
                                                                                                                                                                                                                                                                                                                                                  stands
                                                                                                                                                                                                                                                                                                                                                             SURFACES & MOR
                                                                                                                                                                                                                                                                                                                                                  the country begin
                                                                                                                                                                                                                                                                                                                                                      page 6.
                                                                                                                                                                                                                                                                                                                                                                                  E!
                                                                                                                                                                                                                                                                                                                             L Y                       on
                                                                                                                                                                                                                                                                                                                     W E E K
                                                                                                                                                                                                                                                                             R I N G
                                                                                                                                                                                                                                                                     C O V E

information-packed issues, we produce nine Floor Covering 101 Guides to assist
                                                                                                                                                                                                                             R
                                                                                                                                                                                                                     F L O O

the retail sales associate (RSA) in the selling process. In 2020, the Guides included                                                                                                                                                                                                                                                     THE
                                                                                                                                                                                                                                                                                                                                        COMMERCIAL

                                                                                                                                                                                 N RESO URCE
Rigid Core, Hardwood, Tile & Stone, Laminate, Waterproof & Water-resistant,
Carpet, Flexible LVT & Sheet Vinyl, Installation and Digital & Software. Each was                                                                                                                                                                                                                                                      ISSUE 2020

                                                                                                                                                                                                    & INFOR MATIO
developed to provide clarity in the ever-changing floor covering product segments.

                                                                                                                                                                                     BUSIN ESS NEWS
We continue to be at the forefront of information and education.

                                                                                                                                                                                                      THE INDUS TRY’S
Look to us to help you tell your story. Through our Custom Content program, which                                                                                                                                                                                                                                                                           struction Brac  es
                                                                                                                                                                                                                                                                                                                                           CommercialEXPECon
includes multi-page booklets to one-page pieces, our editors will work with you to                                                                                                                                                                                     portfolio of commer
                                                                                                                                                                                                                                                                                            cial brands —
                                                                                                                                                                                                                                                    Engineered Floors'flooring solution for every
                                                                                                                                                                                                                                                                                                          EFContract, J+J
                                                                                                                                                                                                                                                                                                   contract market
                                                                                                                                                                                                                                                                                                                          Flooring
                                                                                                                                                                                                                                                                                                                   need. See story
                                                                                                                                                                                                                                                                                                                                           DOWNTURN
                                                                                                                                                                                                                                                                                                                                                          CTED IN WAKE
                                                                                                                                                                                                                                                                                                                                            By Sharyn Bernar
                                                                                                                                                                                                                                                                                                                                                            d
                                                                                                                                                                                                                                                                                                                                                                       OF COVID-19

                                                                                                                                                                                                                                                                                                                                                              COVID-19 global
                                                                                                                                                                                                                                                                                                                                                                                   pandemic is taking
                                                                                                                                                                                                                                                                                                                                                                                                         an economic toll
                                                                                                                                                                                                                                                                                                                                                                                                                           on all
                                                                                                                                                                                                                                                                                                                                                                                                            many states’ stay-at-

uniquely craft your message.
                                                                                                                                                                                                                                                                                                     from EF Contrac
                                                                                                                                                                                                                                                                                                                    t.                      [Atlanta] The                              restaurants. While                all over,
                                                                                                                                                                                                                                                                    a
                                                                                                                                                                                                                                                    and Pentz — has 18. Pictured here is Kinetex                                                                     y, from retail to                    could be seen
                                                                                                                                                                                                                                                                 page                                                                       sectors of the econom d construction and busy crews                                cial
                                                                                                                                                                                                                                                    beginning on                                                                                                                                       downturn in commer
                                                                                                                                                                                                                                                                                                                                            home orders exempte predict a significant future
                                                                                                                                                                                                                                                                                                                                                                experts                               from.
                                                                                                                                                                                                                                                                                                                                             several industry                   take years to recover          ction market
                                                                                                                                                                                                                                                                                                                                                                                                                                for
                                                                                                                                                                                                                                                                                                                                                       tion, a dip that could             be a  tough  constru
                                                                                                                                                                                                                                                                                                                                             construc                   g, it’s going to                           ctConnect. “I
                                                                                                                                                                                                                                    JULY 27, 2020                                                                                                “Generally speakin                 chief econom
                                                                                                                                                                                                                                                                                                                                                                                                   ist for Constru          [when
                                                                                                                                                                                                                                                              •     $75                                                                                           Alex Carrick,                          where they were
                                                                                                                                                                                                                                                                                                                                              some time,” said                         just go back to
                                                                                                                                                                                                                                                                                                                                                                    that things will
                                                                                                                                                                                                                                                                                                                                              think the thought wishful thinking.”
                                                                                                                                                                                 NO. 16

                                                                                                                                                                                                                                                                                                                                                                                                                 Univers ity’s Joint
                                                                                                                                                                                                                                                                                                                                                                   ] is                       fellow at Harvard
                                                                                                                                                                                                                                                                                                                                               there is a vaccine                                                          page 9
                                                                                                                                                                                                                                                                                                                                                                    Baker, senior research              Continued on
                                                                                                                                                                                                                                                                                                                                                  Echoed Kermit

Each print issue and every custom piece is also delivered digitally making sure we
                                                                                                                                                                                 |
                                                                                                                                                                    VOL . 69

are everywhere our readers want us. Each of these also live on our robust website                                                                                                                            F L O
                                                                                                                                                                                                                   O R
                                                                                                                                                                                                                                                                    C O V                                                                             HOME PRO
                                                                                                                                                                                                                                                                          E R I

which is active with news and features, including online-only content, and stories
                                                                                                                                                                                                                                                                                N G                                                                  Harvard’s JECTS & THE PAN
                                                                                                                                                                                                                                                                                                                  W E E                                        Kermit Bake             DEMIC
                                                                                                                                                                                                                                                                                                                        K L Y                        consume
                                                                                                                                                                                                                                                                                                                                                              r househol r reports that
                                                                                                                                                                                                                                                                                                                                                    improvem             ds
                                                                                                                                                                                                                                                                                                                                                               ents. Read are ready for
                                                                                                                                                                                                                                                                                                                                                                          all about
                                                                                                                                                                                                                                                                                                                                                                                    it on page

from our trusted partners.
                                                                                                                                                                                                                                                                                                                                                                                               3.
                                                                                                                                OUR CE

                                                                                                                                                                                                                                                                                                                THE       STATISTICAL
                                                                                                                      TIO N RES

                                                                                                                                                                                                                                                                                                                                             2019
                                                                                                                                                                                                                                                                                                                                                           REPORT
                                                                                                              INFO RMA

And to make sure we are providing the very latest information, FCWdaily                                                                                                                                                                                                                                           U.S. FLOOR COV
                                                                                                                                                                                                                                                                                                                                   ERING SALES:
                                                                                                                                                                                                                                                                                                                                                        $27.62 BILLION
                                                                                                       NEWS &

                                                                                                                                                                                                                                                                                                                               (IN MANUFACTU
                                                                                                                                                                                                                                                                                                                                            RERS’ DOLLA               RS)

e-newsletters are delivered each morning with the day’s news and feature stories
                                                                                                                                                                                                                                                                                                                                       UP +1.1% FROM
                                                                                                                                                                                                                                                                                                                                                                   2018
                                                                                                 BUSINE SS

written with our readers in mind, often tackling the tough topics.
                                                                                                 USTRY’S
                                                                                         THE IND

                                                                                                                                                                                                                                                                                                                                                         CARPET & ARE 41.0%
FCW gets social too — you can find us on all platforms including Facebook,
                                                                                                                                                                                                                                                                                                                                                                     A RUGS
                                                                                                                                                                                                                                                                                                                                                                      $11.32                   BILLION

                                                                                                                                                                                                                                                                                                                                                       17.4%                    14.1%

Linkedin, Instagram and Twitter. Our thoughtful, provocative and inspiring                                                                                                          SEPTEMBER 21, 2020                                                   •     $4
                                                                                                                                                                                                                                                                                                                                                          LVT                CERAMIC
                                                                                                                                                                                                                                                                                                                                                                      FLOOR & WALL
                                                                                                                                                                                                                                                                                                                                                      $4.80 BILLION                        TILE
                                                                                                                                                                                                                                                                                                                                                                                  $3.89 BILLION
                                                                                                                    NO. 20
                                                                                                                        19

posts have built a community that leads in industry engagement.
                                                                                                                                                                                                                                                                                                                                               13.0%
                                                                                                                    NO.

                                                                                                                                                                                                                                                                                                                                           HARDWOOD                             5.5%
                                                                                                                                                                                                                                                                                                                                                                                STONE
                                                                                                                     ||

                                                                                                                                                                                                                                                                                                                                                   $3.58 BILLION
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                                                                                                                                                                                                                                                                                                                                                                               $1.53 BILLION
                                                                                                                                                                                                                                                                                                                                                                                                         week
                                                                                                                                                                                                                                                                                                                                             The NFA gathers here in Savannah this
                                                                                                                                                                                                                                                                                                                                                4.8%
                                                                                                                      VOL.

                                                                                                                                                                                                                                                                                                                                            to share best practices, see new product and,
                                                                                                                                                                                                                                                                                                                                        VINYLmost
                                                                                                                                                                                                                                                                                                                                               SHEimportantly,       3.2%
                                                                                                                                                                                                                                                                                                                                                               network
                                                                                                                                                                                                                                                                                                                                                     ETSee stories
                                                                                                                                                                                                                                                                                                                                                                        with each other and

                                                                                                                                                                                                                                                              C O V E R I N G                               W E E K L Y                      suppliers.                LAMINATE
                                                                                                                                                                                                                                                                                                                                                                   beginning on page 4.
                                                                                                                                                                                          F L O O R
                                                                                                                                                                                                                                                                                                                                                $1.32 BILLION

Rounding out our many capabilities is the all-new FCWLive featuring video
                                                                                                                                                                                                                                                                                                                                                                            $898 MILLION

                                                                                                                                                                                                                                                                                                                                                                            1.0%

                                                                                                                                                                                                    WORLD
                                                                                                                                                                                                                                                                                                                                                        OTHER RESILIEN
                                                                                                                                                                                                                                                                                                                                                                      T

interviews with industry leaders, retail store tours, installation and education
                                                                                                                                                                                                                                                                                                                                                                        $282 MILLION

                                                                                                                                                                                                    MARKETPLACE 2020
                                                                                                                                                        & INFORMATION RESOURCE

modules and a look at the latest in style and design.

Why count on FCW for your industry information? Our reach is unparalleled, our
                                                                                                                           THE INDUSTRY’S BUSINESS NEWS

team deeply dedicated, our creativity cutting edge and our devotion to your
success steadfast.
                                                                                                                                                                                                                                                                                                                                              TIONAL INTERESTS
                                                                                                                                                                                                                                                                                                                                                                                                                22
                                                                                                                                                                                                                                                                                                                                     INTERNA
                                                                                                                                                                                                                                                                                                                                          GLOBALLY INSPIRED FLOORING DESIGNS

Amy Rush-Imber                                                                                                                                                                                                          Marazzi’s Zellige Collection is made
                                                                                                                                                                                                                        Italy plant. The 4˝≈ 4˝ tiles are made
                                                                                                                                                                                                                        Moroccan handcrafted tile work.
                                                                                                                                                                                                                                                              in the company’s Sassuolo,
                                                                                                                                                                                                                                                               to replicate ancient                                                    LVT’S WORLDWIDE 14
                                                                                                                                                                                                                                                                                                                                           INNOVATIONCHINA
Editor in Chief
                                                                                                                                                                                                                                                                                                                                                 VINYL BRANCHES OUT BEYOND

                                                                                                                                                                                                                                                                                                                                                                                                                12
                                                                                                                                                                                                                                                                                                                                        TILE AROUND THE WORLD

Floor Covering Weekly                                                                                                                                                                                                                                                                                                                          IMPORTS IN THE8
                                                                                                                                                                                                                                                                                                                                                AGE OF COVID
                                                                                                                                                                                                                                                                                                                                                         SHUTDOWNS
                                                                                                                                                                                                                                                                                                                                      POWERING THROUGH WORLDWIDE
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
FLOOR COVERING WEEKLY S' UNIQUE CAPABILITIES
PRINT & DIGITAL                                                                                                                                                                                                                                                                                                                                                                                                            WEBSITE

 24                                                                                                                                                                                                                                                                                                                                                                                                                        61,000             Average viewers per
                                                                                                                             Number of print issues per year plus
                                                                                                                                                                                                                                                                                                                                                                                                                                              month on FCW1.com.
                                                                                                                             our digital edition and 9 all-new
                                                                                                                             Floor Covering 101 Guides.

                                                                                                                                                                                                                                                                                                                                                                                            e-newsletters delivered
                                                                                                                                                                                                                                                                                                                                                                                            six days a week with a 25
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                                                                                                                                                                                                                                                                                                                                                                                       PRODUCT
                                                                   CUSTOM CONTENT
→ Custom content developed for you by
                                                                                                                                                                                                                                                                                                                                                                                       SPOTLIGHT
our editors receives the industry’s highest                                                                                                                                                                                                                                                                                                                                            Delivered digitally with an
                                                                                                                                                                                                                                                                                                                                                                                       average open rate of 28 percent.
                                                                                                                                                                                                                                                                                                                                                                                                                          SOCIAL
average open rate of 23 percent. Custom
print projects include Value-adds such as
exclusive digital delivery, a home on our
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website and social posts.
                                                                                                                                                                                                                                                                                                                                                                                                                          FCW’s dedicated web editor keeps our
                                                                                                                                                                                                                                                                                                                                                                                                                          social presence
                                                                                                                                                                                                                                                                                                                                                                                                                          robust. With more than 23,000 follow-
                 Main Street                                                                                                                                                                                                                                                                                                                                                                                              ers, including 12.2K on LinkedIn and
                           IAL
ADVERTOR

Best-in-Class on
                                                                                                                                                                                                       ADVERTORIAL

Philadelphia Commerc
                                         ial has it all: products,
                                                                                    services & solutions
                                                                                                                                                                                                       WORLDWIDE STYLE-MAKER
                                                                                                                                                                                                                                                                                                                                                                                                                          6.6K on Instagram, FCW has the highest
                                                                                                                                                                                                                                                                                                                                            ductivity, commitment to its clientele

                                                                                                                                                                                                       Amy Grupo provides quality porcelain tile & flooring products
                                                                                     to                                                                                                                                                                                                                                                    and transparency, among others. And no
By Morgan Bulman                                             referring a customer
When it comes to
                    Main Street, the RSA
                                           can’t go wrong in
                                                          quality products,
                                                                             Philadel-                                                                                                                                                                                                      around the globe                               matter the task, the company keeps its
                               Renowned for delivering              portfolio, offering                                                                                                               By Ryane DeFalco                                                                                                                     mission top of mind. “Our core values fo-
Philadelphia Commercial.                       extends beyond its                                                                                                                                                                                                                                                                          cus on business commitment with part-
                      “Best-In-Class” promise                         to technical ad-
 phia Commercial’s                          and custom capabilities                                                                                                                                     [Vĩnh Phúc, Vietnam] Amy Grupo                                                                                                     ners, bringing values for our partners
                         tailored solutions                network of knowledgeable
 top-rate service from                   not to mention a                                                                                                                                               is an innovator in the making. Estab-                                                                                              and employees,” Tuan Dai shared.
                      and maintenance,                          notice.
 vice as well as care                      upon at a moment’s                                                                                                                                           lished just five years ago, the company
                       for the RSA to call                        what sets Philadel-
  sales reps available                          Compromise,” is                                                                                                                                         is spearheading the restructuring of                                                                                              Trends & Technology
                            “Flooring Without                        passionate about

                                                                                                                                                                                                                                                                                                                                                                                                                          level of engagement than any other
     Its brand standard,                           – the company is                                                                                                                                     global supplying sources. When the                                                                                                     The technological advancements
                      apart from the competition budget, timeline or style.                                                                                                                             company began in 2015, China was
  phia Commercial                           space,                                                                                                                                                                                                                                                                                          found overseas have created quite the
              a range  of solutions for any                                                                                                                                                            the major international player, espe-
   delivering                                                                                                                                                                                                                                                                                                                               opportunity for Amy Grupo. While it
                                                                                                                                                                                                       cially in the tile category. But now,                                                                                                is based here in Vietnam, the compa-
                                                                           for our custom-
  Best-in-Class serviCe                        that offer real solutions                                                                                                                               more and more flooring products are                                                                                                 ny utilizes the latest and greatest tech-
                          quality products                                      Commercial
      “It all starts with                          products at Philadelphia                the                                                                                                         being made and sourced from outside                                                                                                 nology from around the world. “We
                       legacy of Best-in-Class                      industry. However,
   ers. We’ve had a                             our brand in the                                                                                                                                       China. And Amy Grupo is taking the                                                                                                  invest in the most updated technology
                          we’ve built around                     products as well,”
                                                                                       offered
   and value the trust                have beautiful, quality                                                                                                           perfect perfor-                opportunity to establish itself as a pi-                                                                                            and R&D by working with big tech-
                                                                            “That’s why we                                                 Mix collection promises
   majority of our competitors                       at Shaw Industries.                                                                                                                               oneer and put Vietnam on the map Porcelain tile by

                                                                                                                                                                                                                                                                                                                                                                                                                          floor covering publication.
                            marketing manager                                    a total value Carpet tile Rhythm from the Mosaic                    and zoning in style.                                                                                            Amy Grupo adds chic style and premium                                 nology corporations from Spain and
    Amy Tucker, senior                                      and solutions for                                                                                                                                                                                                                                 performance to the
                                    personalized service                                                                used to create wayfinding                                                      when it comes to floor covering.            walls of this space.                                                                    Italy,” Tuan Dai said.
    believe in the intangibles:                                                                  mance and can be                                                                                         Amy Grupo is a manufacturer of por-
                                                                                     to receive                                                                                    under-                                                          recognizes how international sourcing                                                      During its tile production cycle,
    beyond measure.”                                          the RSA can expect                    est-in-Class
                                                                                                                     ProduCts                               but intentional. “We                                                                                                              told FCW. “Since established, we have
                                Philadelphia Commercial, Indeed, the company’s com- B
                                                                                                                                                                                                      celain and ceramic tile as well as SPC.
                                                                                                                                   portfolio is expansive                    products sell                                                        is evolving, and the company has posi-                                                   Amy Grupo utilizes innovative tools
        When working with                            training.                                       Philadelphia Commercial’s fit all, but we believe stylish, durable                               The company entered the Vietnam                                                         made rapid development, seeing our
                             start to finish, even                    designed with the
                                                                                           RSA                                not                               of experts ready
                                                                                                                                                                                   to offer                                                       tioned itself as an emerging leader.                                                    and technology that cements the com-
     holistic service from                         regular webinars                                      that one size does               backed by a team                                            market in 2017 before exporting world-                                                 achievement in exporting worldwide.
                               includes   hosting                                 and miscon- stand                      especially when                               a customer’s list
                                                                                                                                                                                         of                                                                                                                                               pany as a global trend leader. “The
     mitment to education                                  common questions                       at any price point,                          suggestions to meet                                    wide in 2018 — its distribution channel                                                We have been exporting to the U.S.A.,
                                some webinars address answers.                                                           or make alternative                        timeline,” said Tucker.                                                       growing globally                                                                        most updated surface technology [is
     in mind. For example,                         suggested                                      proactive solutions                        of their budget and                                      spans throughout 48 provinces of Viet-                                                 Southeast Asia, East Asia and are go-
                               information and                               to make it simple                        while being respectful                    – including popular
                                                                                                                                                                                       cat-                                                          Amy Grupo has seen sizable growth                                                    used] to replicate the natural touch
     ceptions with helpful                    created  a resource network                   not-   non-negotiables                            large portfolio                            for         nam and to places such as North Amer-                                                   ing to export to the Middle East and         and feeling of natural materials such as
                                said, “We’ve                                she explained,                                    Commercial’s                     any request, allowing
                                                                                                                                                                                                                                                  since its inception five years ago. And
          In addition, Tucker                      into what’s happening,”                            Indeed, Philadelphia                 is ready to meet                                          ica, Europe, Australia, South Africa and                                                Europe in a couple of months.”               stone and wood,” explained Tuan Dai.
                           RSAs to stay plugged                             Managers (DCMs)                             and carpet tile –                                                                                                         according to Tran Tuan Dai, Vice
      and hassle-free for                           Divisional Commercial                      so egories like vinyl                       sale. And, it’s fully
                                                                                                                                                                 customizable.                       East Asia. According to the company,                                                       As Amy Grupo expands its reach in
                              includes sales reps,                streamlined connectivity                              beyond the initial                                                                                                       General Director of Amy Grupo, this                                                     And, this technology has advanced the
       ing that the network                      to provide  that                                  greater  flexibility                                                                              Amy Grupo produces approximately 17                                                    the U.S., the company is dedicated to
                                    “It’s on us                                                                                                                                                                                                  growth is a result of several factors                                                   company’s manufacturing capabilities,
       and product consultants.                               story and brand promise.”                                                                                                              million square meters of product each                                                  being a reliable supplier and partner to
                             the Philadelphia Commercial                                                                                                                                                                                         such as the company’s leadership, re-                                                   especially when it comes to the SPC
        RSAs can easily tell                                                                                                                                                                         year, including 3 million square meters                                                every facet of the flooring industry. “We    market. “Technology for healthy prod-
                                                                                                                                                                                 is through                                                      liance on technology and core values.
                                                                                                                                                                        service                      of its three SPC production lines.                                                     focus on bringing value to partners,”

       VALUED CUSTOMERS
                                                                                                                                     Commercial’s Best-in-Class                                                                                     “Although our company is new, our
                                                                                                                                                                                                                                                                                            said Tuan Dai, adding that the company
                                                                                                                                                                                                                                                                                                                                         ucts such as anion tiles and SPC, nano
                                                                                                           aspect of Philadelphia                                                                       While much of the tile industry                                                                                                  silver tiles and SPC,” span across the
                                                                                    Industries, another                                                                             (or less)                                                   Board of Directors, R&D and factory
                                                              manager at Shaw                                                                                of 500 square feet                     sources from China, recent tariffs have                                                is focused on fundamental tools, “like       company’s manufacturing footprint —
                               Tucker, senior marketing                                                                                styles and orders                    on all Philadel-                                                    management team have already had
         According to Amy                                                                               on five select StrataWorx “We’ve also extended terms                                        presented a unique opportunity to                                                      business model development and con-

                                                                                                                                                                                                                                                                                                                                                                                                                          FCW gets social on Facebook, Twitter,
                                                                                                                                                                                                                                                                                                                                        Tuan Dai said. As the company grows
                                                                               enhanced CTS points                       she told FCW.                                  colors and product
                                                                                                                                                                                                                                                15-20 years of experience in the floor-
                                                                                                                                                                                                                                                                                           sultation, not just selling products.”
         its promotions.                                  RSAs will receive                          accounts $100,”                              and match styles,                                 manufacturers in other parts of Asia,                                                                                               to become a leading corporation in
                                 Service Guarantee’,                               – or we’ll credit                       Customers can mix                                                                                                    ing industry as they used to be leaders
            “With our ‘5-Star                         days of credit approval                Here For You’ promotion.
                                                                                                                                                                                                    reported the company. Amy Grupo                                                            Amy Grupo’s core values span across      flooring and building material, the fu-
                             to ship within three                    styles with our ‘Still
                                                                                                                                                                                                                                                of big companies in the industry,” he
                                                                                                                                                                                                                                                                                           several categories including science, pro-
          will be assigned                        by Philadelphia                                                                                                                                                                                                                                                                       ture is bright for Amy Grupo.
                               and Mainstreet                           qualifying.”
          phia Commercial                           USD (or greater)
                              orders of $3,000
          categories, with

                                                                                                                                                                                                Seen here is a production line of Amy
                                                                                                                                                                                                                                         Grupo’s porcelain tile.
                                                                                                                                                                                                                                                                                         Amy Grupo includes brands such as AMYGRES,
                                                                                                                                                                                                                                                                                                                                          seen in this showroom.
                                                                                                                                                                                                                                                                                                                                                                                                                          Instagram and LinkedIn.
                                                                                                                                                                                                    ON THE RISE
                                                                                                                                                                                                 Amy Grupo is geared towards growth
                                                                                                                                                                                                                                          as it moves into the future. And the
                                                                                                                                                                                                 to success is apparent with its rapid expansion.                                  company’s pathway
                                                                                                                                                                                                                                                    For example, Amy Grupo is investing
                                                                                                                                                                                                 factories set to launch in 2021: one new                                                     in two new
                                                                                                                                                                                                                                          porcelain tile factory and one new SPC
                                                                                                                                                                                                 to Tran Tuan Dai, Vice General Director                                             factory. According
                                                                                                                                                                                                                                           of Amy Grupo, the company’s market
                                                                                                                                                                                                in-depth research on consumer tastes                                                 success promotes
                                                                                                                                                                          glue down luxury                                               and has inspired Amy Grupo to invest
                                                                                                                                                                                                new technologies to bring a competitive                                           in the application of
                                                                                                                                                         e, American-made                                                                  edge to its offerings.
                                                                  Q Nylon and EcoWorx                    Purview 5.0 in Mineral
                                                                                                                                  is a commercial-grad
                                                                                                                                                       in 2.5mm and 5.0mm
                                                                                                                                                                            platforms.             The successful cooperation that the company
                                             friendly EcoSolution      Shape of Color                                          heavy traffic available                                                                                               prides itself on will be the basis as Amy
             Complete with environmentally           We Meet from the                                    vinyl plank ideal for                                                                  deepens its relationship with its U.S.                                                             Grupo
                                 by Block in Unteal                                                                                                                                                                                     partners. Amy Grupo will position itself
             tile backing, Block                                                                                                                                                                U.S. market by perfecting its supply with                                           for success in the
                               in a 24˝× 24˝ format.                                                                                                                                                                                      major partners, which include importers,
                                                                                                                                                                                                                                                                                       retail chains for Amy Grupo’s building material industrial zone is located in the
             collection comes                                                                                                                                                                   home renovation as well as key markets
                                                                                                                                                                                                                                          in the world, Tuan Dai said. And, he added,                    Lap Thach district of Vietnam’s Vinh Phúc
                                       | FLOOR COVERING
                                                          WEEKLY
                                                                                                                                                                                                brought the company initial success, which                                               that strategy                                              province.
              2     OCTOBER 19, 2020                                                                                                                                                                                                         led to its expansion into the U.S. market.
                                                                                                                                                                                                we have invested in industrial zones specializing                                        “From the success and international commitments
                                                                                                                                                                                                                                                   in building materials and renovating houses                                                of Amy Grupo, by 2020,
                                                                                                                                                                                                                                                                                                    to meet the purchasing needs of global
                                                                                                                                                                                                                                                                                                                                            trade chains.”
                                                                                                                                                                                                2     SEPTEMBER 21, 2020 | FLOOR COVERING
                                                                                                                                                                                                                                          WEEKLY

                                                                                                                                                                                                                                                                                                                                                                                                                          SAMPLE BOX
      → GreenStep is the industry’s                                                                                                                                                                                                                                                                                                                                                             → Dealers’
      only sustainability awards                                                                                                                                                                                                                                                                                                                                                                Choice is the             → FCW’s sample box puts your products
      program that honors the many                                                                                                                                                                                                                                                                                                                                              industry’s only awards program            right into the retailers’ hands as they make
      initiatives and investments you                                                                                                                                                                                                                                                                                                                                           that gives retailers a voice.             purchasing decisions.
      make. More than a decade old,                                                                                                                                                                                                                                                                                                                                             Your products are voted on
      the program continues to grow                                                                                                                                                                                                                                                                                                                                             by qualified retailers. Points
      to reflect the changing scope                                                                                                                                                                                                                                                                                                                                             of product exposure include
      of sustainability. While honoring                                                                                                                                                                                                                                                                                                                                         placement in FCW print edition,
      your achievements, GreenStep                                                                                                                                                                                                                                                                                                                                              e-newsletters, visuals at our TISE
      also offers great exposure for the                                                                                                                                                                                                                                                                                                                                        booth, danglers in your booth
      commitment you’ve made.                                                                                                                                                                                                                                                                                                                                                   and so much more.
    For more information about FCW advertising opportunities, contact Charlton Calhoun at ccalhoun4@aol.com | 404-964-3961
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
EDITORIAL CALENDAR 2021
                                                                                                         VOL. 70

           ISSUE DATE                  EDIT TOPICS
                                       OUTLOOK 2021
                                       Retail Road Trip 2021

 NO. 1     January 4                   The Future of the Digital Frontier
                                       Rigid Core Roundup: New products set to shine
           AD CLOSE 12/17/20           The State of Consumer Credit & Confidence
                                       COVID & Cleanliness: Proper category maintenance
                                       Regional Markets Preview
SHOW DISTRIBUTION: Atlanta Rug Market - Winter (January 12 - 19)

  INS      January 11                  FLOOR COVERING 101 GUIDE TO DIGITAL & SOFTWARE
(1/25)     AD CLOSE 12/28/2020
 ONS       January 18                  FCW PRODUCT SHOWCASE
(1/25)     AD CLOSE 1/6
 WEB       January 25                  TISE DIGITAL EDITION
 ONLY      AD CLOSE 1/13
                                       THE SOFT SELL
                                       Dealers' Choice Entries
                                       Carpet Captures Consumer Attention

 NO. 2     January 25                  Carpet Innovations
                                       Showroom Showdown – New displays to sell from
           AD CLOSE 1/13               Tile Style: The latest looks
                                       Sheet Vinyl's Selling Points
                                       The Rug Market Report (Atlanta Jan. 12-19)
                                       Regional Market Review
                                       Designs Driving Laminate Sales
                                       Top Performers: Products that stand the test of active families
 NO. 3     February 8                  Adhesives keep it together
                                       Trims & Moldings Make the Install
           AD CLOSE 1/26
                                       Hardwood Hits Home: Delivering on consumer demands
                                       TISE Live Virtual Review

 NO. 4     February 15                 FLOOR COVERING 101 GUIDE TO RIGID-CORE
           AD CLOSE 2/2
                                       THE BUILDER BOOK
                                       State of the Builder Market
                                       Products for the Pros: Builder market intros (All categories)

 NO. 5     February 22                 Home Builders & Hard Surface: What works, why & where
                                       The Soft Sell: How carpet succeeds
           AD CLOSE 2/9                Value Adds: Products primed to increase home values
                                       The State of Multifamily Housing (All categories)
                                       Flooring Multifamily: Products made to perform
                                       Southeast Flooring Market Coverage
                                       THE GREAT OUTDOORS ISSUE
                                       Home as Sanctuary: Meeting today’s demands inside & out

 NO. 6     March 8                     Paving the Way: Outdoor flooring
                                       Home Office Style & Design
           AD CLOSE 2/23               Adhesives Update
                                       Designed to Sell: LVT looks lead the way
                                       Soft Surface Outside
SHOW DISTRIBUTION: Southeast Flooring Market (March 11 - 12) Product Showcase Only

  INS      March 15                    FLOOR COVERING 101 GUIDE TO STYLE & DESIGN
(3/22)     AD CLOSE 3/2
                                       TOP 50 RETAILERS ISSUE
                                       DIY on the Rise
                                       Re-engineering Retail: Products & programs set for the future

 NO. 7     March 22                    Fiber First: Why it matters
                                       Why Waterproof & Water Resistant
           AD CLOSE 3/9                Retail Road Trip
                                       Consumer Credit Report
                                       Domotex asia/ChinaFloor Pre-Show (March 24-26)
                                       Gulf Coast Flooring Market Coverage
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
EDITORIAL CALENDAR 2021
                                                                                                                         VOL. 70
           ISSUE                         EDIT TOPICS
                                         ENGINEERED TO PERFORM
                                         Engineered Hardwood Works the Room

NO. 8      April 5                       What Engineered Stone has to Offer
                                         Working for Walls
           AD CLOSE 3/23                 Tech Stars: Locking systems perform
                                         Making a Difference with Morter & Grout
                                         Dealers’ Choice Winning Products
SHOW DISTRIBUTION: Southwest Flooring Market (Apr. 8 - 9) Product Showcase Only; NFA Spring Convention (April 17 - 21)
 INS       April 12                      FLOOR COVERING 101 GUIDE TO INSTALLATION
(4/19)     AD CLOSE 3/30
                                         Reclaimed & Renewed
                                         Alternate Opportunities: Cork, bamboo & more

 NO. 9     April 19                      Making Margins with Carpet
                                         Match Maker: New trims & moldings
           AD CLOSE 4/6                  Rigid Revolution: The latest in technology
                                         Southwest Flooring Market Coverage
                                         Post-DOMOTEX asia / CHINAFLOOR Coverage
SHOW DISTRIBUTION: RFMS (May 2 - 4); Carpet One / Flooring America - Winter (May 3 - 5)
                                         GREENSTEP 2021 SUSTAINABILITY AWARD ENTRIES
                                         2021 GreenStep Entries
NO. 10     May 3                         Second Time Around: The latest in recycled flooring
           AD CLOSE 4/20                 Tracking Transparency
                                         Surprising Sheet Vinyl: Out of the box options
                                         Pet-friendly Products
SHOW DISTRIBUTION: FCICA Convention (May 25 - 27); Gulf Coast Flooring Market (May 13 - 14) Product Showcase Only

NO. 11     May 17                        FLOOR COVERING 101 GUIDE TO CARPET
           AD CLOSE 5/4
                                         RETAIL ROAD TRIP
                                         Carpet Tile for Every Style
NO. 12     May 24                        Format Frenzy: Long, wide, thin, thick, patterned & planks
           AD CLOSE 5/11                 Setting the Standard in Rigid Core
                                         The latest Grout & Mortar Offerings
                                         THE INTERNATIONAL SURFACE EVENT ISSUE
                                         Domotex Hannover Coverage
NO. 13     June 7                        Making margins mid-year: New products fuel sales
           AD CLOSE 5/24                 Rigid Core Style & Design
                                         Laminate 2.0: Next gen design & performance
                                         Adhesives Go Green
SHOW DISTRIBUTION: TISE (June 16 - 18)

NO. 14     June 14                       FLOOR COVERING 101 GUIDE TO WATERPROOF & WATER-RESISTANT PRODUCTS
           AD CLOSE 6/1
SHOW DISTRIBUTION: TISE (June 16 - 18)
                                         RĒCO
                                         Trending Tile & Stone
                                         Soft Surface Style & Design
NO. 15     June 28                       Construction Site: Hybrid Woods
           AD CLOSE 6/15                 Tried & True: Traditional wood platforms
                                         Retail Road Trip
                                         Coverings/NWFA 2021
SHOW DISTRIBUTION: Coverings/NWFA (July 7 - 9); Atlanta Rug Market - Summer (July 13 - 19)
                                         THE CONSUMER ISSUE
                                         Soft Surface Storytelling: Consumer messaging that works
                                         Easy to Install: Products made for design flexibility
NO. 16     July 12                       DIY Gains Ground
           AD CLOSE 6/29                 Flooring the Consumer: Style leaders across all products
                                         Made for Millennials: Driving next gen sales
                                         Trims & Moldings Complete the Install

NO. 17     July 19                       FLOOR COVERING 101 GUIDE TO HARDWOOD
           AD CLOSE 7/6

NO. 18     July 26                       THE 2020 STATISTICAL REPORT
           AD CLOSE 7/20
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
EDITORIAL CALENDAR 2021
          ISSUE                        EDIT TOPICS                                                 VOL. 70
                                       MADE IN AMERICA
                                       The American Revolution: Bringing manufacturing stateside
 NO. 19   August 9                     Rigid’s Home in the U.S.: An ever-changing landscape
          AD CLOSE 7/27                Adhesives Made Right Here
                                       Hardwood’s American Tradition
                                       Stone’s Domestic Story

NO. 20    August 16                    FLOOR COVERING 101 GUIDE TO TILE & STONE
          AD CLOSE 8/3
                                       THE TECHNOLOGY ISSUE
                                       Mobile & Compatible: Shaping retail websites
                                       Visual Success: Room visualizers create her perfect space
 NO. 21   August 30                    Tech Talk: Connecting with today’s consumer
          AD CLOSE 8/17                Locking System’s Latest Technology
                                       Digital Design
                                       Technology & Tile
                                       Hardwood's High-Tech Transformation
                                       STYLE & DESIGN
                                       Color Watch 2022
                                       How COVID Changed the Color Palette
NO. 22    September 6                  Designer Collaborations
          AD CLOSE 8/24                Creating Spaces: Trends driving interior design
                                       Vinyl’s Visuals
                                       Retail Road Trip
                                       WORLD MARKETPLACE
                                       The State of Imports 2021
                                       Breaking it Down: What’s made where & why
NO. 23    September 20                 LVT’s Global Footprint
          AD CLOSE 9/7                 Sustainable Strides Around the World
                                       Tile’s Tapestry of Trends
                                       Style & Design: World view
SHOW DISTRIBUTION: NFA Fall Convention (OCTOBER 3 - 7); NEOCON (October 4 - 6)
                                       GREENSTEP 2021 WINNERS
                                       2021 GreenStep Award Program
                                       Commercial Style & Design
NO. 24    October 4                    Capitalizing on Kitchen Renovations
          AD CLOSE 9/21                Hard surface Fit For Commercial
                                       Wonderful & Waterproof
                                       Formidable Foundations: Underlayments focus

NO. 25    October 11                   FLOOR COVERING 101 GUIDE TO LAMINATE & LOCKING SYSTEMS
          AD CLOSE 9/28
                                       THE MAIN STREET ISSUE
                                       Dealers’ Choice Award Program
                                       Here & There – Rigid core goes everywhere
NO. 26    October 18                   Latest Innovations in Trims & Moldings
          AD CLOSE 10/5                Carpet Captures its Share
                                       Laminate Made for Main Street
                                       Retail Road Trip

SHOW DISTRIBUTION: Starnet Fall Meeting (October 21 - 24)
                                       TOP 25 DISTRIBUTOR ISSUE
                                       Performance Products for Pets
NO. 27    November 1                   Rigid Core Style & Design
          AD CLOSE 10/19               Adhesive’s Sustainable Story
                                       Form & Fashion: The latest in tile trends

SHOW DISTRIBUTION: NAFCD (November 2 - 4)

NO. 28    November 8                   FLOOR COVERING 101 GUIDE TO FLEXIBLE LVT & SHEET VINYL
          AD CLOSE 10/26
                                       THE FLOORING BELT ISSUE
NO. 29    November 22                  Beyond the Belt: Other manufacturing hot spots
          AD CLOSE 11/9                The State of LVT
                                       Carpet Style & Design
                                       MORE THAN FLOORS
                                       Kitchen & Bath’s Impact on Flooring
NO. 30    December 6                   Crazy for Cabinets & Countertops
          AD CLOSE 11/23               Style & Design: The whole picture
                                       Working with Walls
                                       Underlayments Made to Perform
                                       STATE OF THE INDUSTRY REPORT 2021
 NO. 31   December 20                  LVT a Showroom Success
          AD CLOSE 12/7                2021 Style & Design Highlights
2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
PRINT

              PRODUCT

             Solid & engineered
            Hardwood floors are

           be higher than some
           flooring, hardwood
                                wood
            Durable, eco-friendly,
                        ul
            By Elise Linscott
                                   beautif

                                 a sound invest-
           ment. While the initial
                                   price tag can
                                  other types of
                              is durable, com-
          fortable and beautiful,
                                                   able and environmen
                                                      “Hardwood floors are
                                                  uct derived from
                                                  that are sustainable,
                                                                           tally-friendly.
                                                                             a natural prod-
                                                                        renewable sources
                                                                        and no other mate-
                                                                                              the value of a home,

                                                                                              from other categories
                                                                                                                   she added.
                                                                                                 “What makes hardwood
                                                                                                                             different
                                                                                                                                             Armstrong Flooring.

                                                                                                                      in the store is long-term
                                                                                                                                                “(Hardwood) is still
                                                                                                                                                                         a tremendous
                                                                                                                                                                                           PRINT ADVERTISING
                                                                                                                                                                                           With a circulation of more than 18,000 readers, FCW puts your ad in
                                   according to                                              that hardwood is at                                        value for people in
          industry experts —                      rial can replicate their                                         the top of the list                                          terms of
                             and new technol-                              natural warmth for                                               life-cycle costs and
          ogies have made both                    and beauty,” said                               most homebuyers and                                              return on invest-
                                solid and engi-                        Priscilla Bergeron,                                homeown- ment,”
          neered hardwood floors                 brand manager for Lauzon.                   ers in terms of flooring                               added Armstrong senior
                                   more afford-                                 Good qual- they                        products that uct                                           prod-
                                                 ity hardwood floors                               want in their homes,”                         manager Michael Barnett.
                                                                         can also increase                                said Chris and specialty                             “Unique
                                                                                             Moore, senior product                                          visuals stimulate con-
                                                                                                                       manager for sumers’
                                                                                                                                                    interest; retailers offering
                                                                                                                                           matic visuals and differentiate          dra-
                                                                                                                                          ucts at competitive                  d prod-

                                                                                                                                                                                           front of the industry's decision-makers. Not only will your ad be seen
                                                                                                                                                                prices win sales.”
                                                                                                                                              For both engineered
                                                                                                                                                                     and solid
                                                                                                                                          wood, technology improvemen hard-
                                                                                                                                          brought a consistency                ts have
                                                                                                                                                                     in the milling,
                                                                                                                                         leading to boards
                                                                                                                                                               that interlock eas-
                                                                                                                                         ily for simple installation,
                                                                                                                                                                           said Brad
                                                                                                                                         Williams, vice president
                                                                                                                                                                        of sales and
                                                                                                                                        marketing at Boa-Franc,

                                                                                                                                                                                           by our print edition readers, FCW's digital issue will put you in front
                                                                                                                                                                      makers of the
                                                                                                                                        Mirage Brand.
                                                                                                                                            And recent advances
                                                                                                                                                                     in technology
                                                                                                                                        have improved the
                                                                                                                                                               performance and
                                                                                                                                       design of these products.
                                                                                                                                           “On the engineered
                                                                                                                                                                   side, the ‘reci-
                                                                                                                                       pe,’ which is the thickness
                                                                                                                                                                       of the layer
                                                                                                                                       versus the plywood

                                                                                                                                                                                           of our online readers as well. Placed side-by-side with compelling and
                                                                                                                                                                base, allows the
                                                                                                                                      product to go wider,”
                                                                                                                                                                said Michel Col-
                                                                                                                                      lin, director of marketing
                                                                                                                                                                      for Mercier.
                                                                                                                                         Mohawk’s new Enhanced
                                                                                                                                     neered Constructio                      Engi-
                                                                                                                                                            n (EEC) has great-
                                                                                                                                     ly reduced claims,
                                                                                                                                                              splintering, edge
                                                                                                                                     damage and improved
                                                                                                                                                                  the speed of
                                                                                                                                    installation over the
                                                                                                                                                                old traditional

                                                                                                                                                                                           timely copy, your message won't be missed.
                                                                                                                                    five ply or seven plywood
                                                                                                                                                                       construc-

18   JUNE 19, 2017   |   FLOOR COVERING
                                          WEEKLY
                                                                                                                                    HomerWood is one
                                                                                                                                    offers mill tours to
                                                                                                                                                         manufacturer that
                                                                                                                                                         help
                                                                                                                                    better understand the customers
                                                                                                                                    engineered and solid
                                                                                                                                                            benefits of both
                                                                                                                                                           wood products.
                                                                                                                                                                                           SPREAD (send pages as seperate files)                              FULL PAGE

                                                                                                                                                                                           bleed: 19.25" x 12.25"                                             bleed: 9.75" x 12.25"
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                                  Saddle-stitched, tabloid
                                  lightweight semi-glossed                                                                                                                                                                                              5                                          5
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                                                                                                                                                                                           trim: 4" x 5"                           trim: 8.25" x 2.5"         trim: 1.875" x 10.25"   trim: 4" x 7.625"
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                                ccalhoun4@aol.com
                                404-964-3961
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                                STATS (AVG. PER MONTH)                                                                                                                                                                                                                                                                                                                                                                                       PAGE VIEWS                                                                                                                                                                                                                                                                                                                                                     UNIQUE PAGE VIEWS

        2/15/2021
                                                                                                                                       Destination                                                                          JUNE 8, 2020      •     $4                                                                                                                                                                                                        JULY 27, 2020   •   $75
                                                                                                                                         Florida
                                                                                                                                                                                                                                                                                                                                     ON THE REBOUND
                                                                                $4

                                                                                                                                                                                                                                                                                                                                                                                                                                                     NO. 16
                                                                                                                                                                            NO. 12

                                                                            •
                                                      JANUARY 20, 2020                                                                                                                                                                                                                                                               State by state,                                                                                                                                                                                                                                                                                                                                                                                                                                                                      MARCH 23,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2020
                                                                                                                                                                                                                                                                                                                                     manufacturing                                                                                                                                                                                                                                                                                    AUGUST 10, 2020       •    $4                                                                                                                                                                          •    $4

       2/22/2021
                                                                                                                                                                                                                                                                                                                                     & retail begin to

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NO. 7
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    •    $4
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         SEPTEMBER 21, 2020
                                                                                                                                                                                                                                                                                                                                     reopen at varying
                                                                                                                                                                            |
                        NO. 2

                                                                                                                                                                                                                                                                                                                                                                                                                                                     |

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      NO. 17
                                                                                                                                                                                                                                                                                                                                     paces. Stories
                                                                                                                                                                            VOL. 69

                                                                                                                                                                                                                                                                                                                                                                                                                                              VOL. 69
                                                                                                                                                                                                                                                                                                                                     about plans,
                                                                                                                                                                                                                                                                                                                                     processes and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            NO. 20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                19
                         |

                                                                                                                                                                                                                                                                                                                                     where flooring

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
                                                                                                                                                          in Florida with

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            VOL. 69
                                                                                                                                       Road Trips began                                                                                                                                                                              stands today across

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            NO.
                          VOL. 69

                                                                                                                       The 2020 Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      VOL. 69
                                                                                                                                          & struggles, merchandising                                                                                                                                                                 the country begin                                                                                                                                                                     HOME PROJECTS & THE
                                                                                                                       7 unique strategies Stories start on page 48.                                                        F L O O R                     C O V E R I N G                                W E E K L Y                                                                                                                                                                                                                                  PANDEMIC
                                                                                                                       & marketing efforts.
                                                                                                                                                                                                                                                                                                                                     on page 6.
                                                                                                                                                                                                                                                                                                                                                                                                                                                              F L O O R             C O V E R I N
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Harvard’s Kermit Baker                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    this week
                                                                                                               L Y                                                                                                                                                                                                                                                                                                                                                                                                                                reports that

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ||
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    here in Savannah
                                                                                                       W E E K                                                                                                                                                                                                                                                                                                                                                                                    G   W E E K L Y                                                                                                                                                                                                                AMERICAN DESIGN EVOLUTION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          consumer households
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 The NFA gathers                           and,
                                                                                             R I N G
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 are ready for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            see new product
                                                                                     C O V E
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          improvements. Read all                                                                                                                                                                                 American interiors have changed drastically

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   69
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 to share best practices, with each other and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              VOL. 69
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   about it on page 3.
                                                                            R
                                                                    F L O O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             F L O                                                                                                                                                                                                                                        network

                                                                                                                                                                                                                                                                                                                  THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 over the decades. See page 16 for iconic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      F L O O R                    C O V E R I N G                                 W E E K L Y                                                                                                O R                                                                                                                                                                                                                most importantly,                 on page 4.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              VOL.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 design moments, such as this from Karastan.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 C O V                                                                                                                                                                                                           stories beginning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         L Y      suppliers. See
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       E R I                                         2020                                                                                                                        W E E K

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          STATISTICAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             N G                  Announc                                                                                                         R I N G
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   W E E                                                                                                                  C O V E

        3/8/2021                                                                THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 11 flooring this year’s winners

                                                                                    ternaCE tioEVEnaNTl
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         K L Y                                                                                                  R
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        F L O O
                                                                                                                                                                      THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              product               across all

                                                                                                                                                                                                                                                                                                                                                                                                                                          RESOURCE
                                                                                                                                                                                                                                                                                                                COMMERCIAL
                                                                                                                                  2020

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 complete              categorie
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            list, see page       s. For the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Destination                                                         8.

                                                                                InSURFA                                                                                                                                                                                                                                                                                                                                                                                                                               2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 REPORT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       New York

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          WORLD LACE 2020

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     CE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE
                                    RESOURCE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ATION RESOUR
                                                                                                                                                                                                                                                                                                              ISSUE 2020

                                                                                                                                                                                                                                                                                                                                                                                                                       NEWS & INFORMATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       U.S. FLOOR COVERING SALES: $27.62

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          MARKETP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BILLION

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        RESOURCE
                                                               ON

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   (IN MANUFACTURERS’ DOLLARS)
                                                   & INFORMATI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            INFORM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  UP +1.1% FROM 2018

        3/15/2021

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     NEWS &
                                                                                                                                                                                                                                                                                                                                                                                               THE INDUSTRY’S BUSINESS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       & INFORMAT
                                     BUSINESS NEWS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               BUSINE SS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         BUSINESS NEWS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  41.0%                                                                                 Made in America Moves Forward

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  RY’S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     CARPET & AREA RUGS
                                                                  S

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        By Sharyn Bernard
                                                    THE INDUSTRY’

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       THE INDUST
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               $11.32 BILLION                                                           [Atlanta] Just one impact the global COVID-19 pandemic has had is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        a renewed focus on domestic manufacturing. In fact, American-made

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           14.1%

        3/22/2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        is taking on a new urgency as suppliers can shorten delivery cycles and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     17.4%               CERAMIC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        appeal to consumers’ feelings about focusing on locally-made products.

                                                                                                                                                                                                                                                                                                             Commercial Construction Braces
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Indeed, flooring suppliers have, for the most part, not slowed any of

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        LVT

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        THE INDUSTRY’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     FLOOR & WALL TILE                                                                  their domestic manufacturing capabilities, even as they install strict safe-
                                                                                                                                                      S
                                                                                                                                     CHOICE NOMINEE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     $4.80 BILLION                                                                                      ty guidelines. “Engineered Floors’ commitment to American manufac-

                                                                                                                     FCW’S DEALERS’ON PAGE 14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              $3.89 BILLION
                                                                                                                                                                                                                             Engineered Floors' portfolio of commercial brands — EFContract, J+J Flooring    DOWNTURN EXPECTED IN WAKE OF COVID-19                                                                                                                                                                                                                                                                                      turing remains steadfast and we are operating at full capacity,” said Mike
                                                                                                                                                                                                                             and Pentz — has a flooring solution for every contract market need. See story                                                                                                                                                                                                                                                                                                                              Sanderson, vice president of marketing. “[We] are taking every precau-
                                                                                                                              BEGIN                                                                                          beginning on page 18. Pictured here is Kinetex from EF Contract.                By Sharyn Bernard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                13.0%                                                                                                   tion necessary to ensure the health and safety of our employees.”

                                                                                                                                           BLEED                                                                                                                                                             [Atlanta] The COVID-19 global pandemic is taking an economic toll on all                                                                                                                                                                         5.5%                                                                         Brent Flaharty, senior vice president and chief customer experience
                                                                                                                           STOPPING THE TION CRISIS                                                                                                                                                          sectors of the economy, from retail to restaurants. While many states’ stay-at-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            HARDWOOD                         STONE                                                                      officer for Armstrong Flooring, reported that the company is continuing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             STS 22
                                                                                                                                   INSTALLA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ATIONAL INTERE
                                                                                                                                                                                                                                                                                                             home orders exempted construction and busy crews could be seen all over,

                                                                                                                      SOLVING THE PAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to invest in its capabilities stateside.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   $3.58 BILLION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               INTERN
                                                                                                                                                                                                                                                                                                             several industry experts predict a significant future downturn in commercial
                                                                                                                                        68                                                                                                                                                                   construction, a dip that could take years to recover from.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             $1.53 BILLION                                                                                                               Continued on page 6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      FLOORING DESIGNS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               50
                                                                                                                                                                                                                                                                                                                “Generally speaking, it’s going to be a tough construction market for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               GLOBALLY INSPIRED
                                                                                                                            MONEY WELL     SPENT                                                                                                                                                             some time,” said Alex Carrick, chief economist for ConstructConnect. “I                                                                                                                                            4.8%                        3.2%
                                                                                                                                                   64                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              IDE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 LVT’S WORLDWON 14
                                                                                                                                        NTS  PAGE                                                                                                                                                            think the thought that things will just go back to where they were [when
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         VINYL SHEET                    LAMINATE
                                                                                                                         2020 INVESTME                                                                                                                                                                       there is a vaccine] is wishful thinking.”

        4/5/2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Sassuolo,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      INNOVATI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   $1.32 BILLION
                                                                                                                                         TO BRICKS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                in the company’s
                                                                                                                                                                                                                                                                                                                Echoed Kermit Baker, senior research fellow at Harvard University’s Joint

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Top
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            $898 MILLION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Collection is made
                                                                                                                          FROM CLICKS            60
                                                                                                                                                                                                                                                                                                                                                                Continued on page 9
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Marazzi’s Zellige 4˝ tiles are made to replicate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ancient

                                                                                                                            SHOPPING 360 PAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              4˝≈                                                                     CHINA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Italy plant. The                                                              OUT BEYOND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1.0%                                                                                                                                                                                                                                                                                                                                                                                                                                      tile work.                                           VINYL BRANCHES
                                                                                                                                              S & MORE!                                                                                                                                                                                                                                                                                                                                                                                     OTHER RESILIENT                                                                                                                                                                                                                                                                                                                                                                                                                  Moroccan handcrafted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  12
                                                                                                                        SURVIVING SURFACE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WORLD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           $282 MILLION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   TILE AROUND THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           IMPORTS IN D 8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   U.S. FLOO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            RING RETA                                                                                                                                                                       AGE OF   COVI SHUTDOWNS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ILERS                                                                                                                                                                   WORLDWIDE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  POWERING THROUGH

        4/12/2021
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       6/28/2021
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        7/12/2021
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        7/19/2021
        7/26/2021               EMAIL STATS (AVG. PER MONTH)
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        8/16/2021
       8/23/2021
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                                                                      UNIQUE OPENS/                                                                                                                                                                                                                                                        UNIQUE CLICKS/ OPEN
        9/6/2021                                                      DELIVERED

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        12/6/2021                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Charlton Calhoun
                                    MATERIAL DEADLINES: One week prior to delivery.
       12/20/2021                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ccalhoun4@aol.com
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                                                                        Best-in-C
                                                                                                                                                                                                                                                                                                                                            Amy Grup
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       AKER
                                                                                                                                                                      &                         solutions                                                                                                                                                                                                                                                                                                                                       o provides qual
                                                                                                                                                             services                                                                                                                                             Metroflor’s Attraxion shows the way                                                                                                                                                                          By Ryane                                 ity porcelain tile
                                                                                                                                                   products,                                                                                                                                                                                                                                                 BEFORE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             DeFalco
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  & flooring prod
                                                                                                                              has it all:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ucts around the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ductivity,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            AFTER                                                                                                                                                                                                                commitmen
                                                                                                             mercial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  [Vĩnh Phúc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    globe
                                                                                                                                                                                                                                                                                                                  By Kacey Perinelli                                                                                                                                                                                                                                                                                                                                              and transp                     t to its cliente
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  , Vietnam]                                                                                                                                                                     arency, amon
                                                                                           hia Com                                                                               to                                                                                                                                                                                                                                                                                                              is an innov                         Amy Grupo                                                                                                                                                                                      le
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 matter the                       g others. And
                                                                        Philadelp                                                                                 a customer                                                                                                                       [Norwalk, Conn.] The term “way- First response                                                                                                                                                               ator in the                                                                                                                                                                       task, the compa                 no
                                                                                                                                                     referring                  del-                                                                                                                                                                                                                                                                                                            lished just                      making. Estab                                                                                                                                  mission top
                                                                                                an                                       wrong in                   cts, Phila                                                                                                                                                                       Even before an                                                                                                                                            five                                 -                                                                                                                                             of mind. “Our ny keeps its
                                                                                    an Bulm                                  can’t go           quality produ olio, offering
                                                                                                                                                                                                                                                                                                   finding” has been used to refer to                                                                                                                                                          is spearheadi years ago, the comp
                                                                         By Morg                                t, the RSA        delivering                                                                                                                                                       directional signage for years now. In increased               need                                                                                                                                             ng the restru                  any                                                                                                                            cus on busine                        core
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ss commitmen values fo-
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                                                                                                                                               beyond its to technical ad-                                                                                                                                                                                                                                                                                                                    global suppl
                                                                                    comes to                                                                                                                                                                                                                                                                                                                                                                                                                                          cturing of                                                                                                                               ners, bringi                            t with part-
                                                                          When it                   ercial. Reno promise extends                        ilities                                                                                                                                    the wake of the COVID-19 pandemic, for                  wayfinding                                                                                                                         company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ying sourc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 es. When                                                                                                                                                       ng values
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               for our partne
                                                                                        ia Comm          -In-Class”                          m capab                             able                                                                                                                                                                                                                                                                                                                        began in                                                                                                                                                          and emplo
                                                                          Philadelph                                           and custo                       of knowledge                                                                                                                        there has been an increase in wayfin- emerged, Metroflor                                                                                                                                                                2015, China
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                the                                                                                                                                          yees,” Tuan                         rs
                                                                                          ercial’s “Best            solutions                    a network                                                                                                                                                                                                                                                                                                                                   the major
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             internationa                     was                                                                                                                                                            Dai   shared
                                                                          phia Comm e from tailored                                  mention                     e.                                                                                                                                ding to help consumers navigate the introduced Metro-                                                                                                                                                                                                                                                                                                                                                                   .
                                                                                      servic                            ce, not to                 ent’s notic sets Philadel-                                                                                                                                                                                                                                                                                                                cially in                         l
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           the tile catego player, espe-                                                                                                                                     Trends &
                                                                           top-rate                 and  maintenan            upon     at a mom           is  what                     t                                                                                                           world, as social distancing becomes forms with Attrax-                                                                                                                                   more and                             ry. But now,                                                                                                                                                   Technolog
                                                                                              care                       call                       se,”
                                                                            vice as well
                                                                                           as                         to
                                                                                                     for the RSA Without Comp
                                                                                                                                              romi                       onate abou                                                                                                                crucial to stopping the spread of the ion as a style-for-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            more floori                                                                                                                                                          The techn                         y
                                                                                         available                                                       any is passi                                                                                                                                                                                                                                                                                                                       being made                     ng produ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         cts are                                                                                                                            found overse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ological
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               advan
                                                                            sales reps                     “Flooring                    n – the comp ine or style.                                                                                                                                 virus. As a response to this, Met- ward                     flooring                                                                                                                                      and sourc                                                                                                                                                                          as have create cements
                                                                                              standard,                  competitio                  timel                                                                                                                                                                                                                                                                                                                                  China. And                     ed from outsid                                                                                                                                   opportunity
                                                                                Its brand                   from the                     , budget,                                                                                                                                                 roflor, with its Attraxion Magnetic product that would                                                                                                                                                    Amy Grupo                          e                                                                                                                                                                   d
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               for Amy Grupo quite the
                                                                                             ercial apart ions for any space                                                                                                                                                                                                                                                Directing one-way traffic down grocery aisles is currently crucial. Above is an example
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of this          opportunity                         is taking                                                                                                                                   is based here
                                                                             phia Comm                   solut                                                                                                                                                                                     Attachment Technology, has intro- allow for easy rede- signage beside a stylish redesign for when social distancing is no longer needed.                                                                  to establish                   the                                                                                                                                                 in Vietnam, . While it
                                                                                            a range of                                                                     our custo
                                                                                                                                                                                       m-                                                                                                                                                                                                                                                                                                  oneer and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           put Vietn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              itself as a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            pi-                                                                                                                           ny utilizes                             the comp
                                                                              delivering                                                                      ions for                                                                                                                              duced new design configurations us- sign if an area was in                                                                                                                                                          am on the                                                                                                                                                         the latest                          a-
                                                                                                                e                         offer real solut             ia  Com   mercial
                                                                                                                                                                                                                                                                                                                                         that     need  of an updated    look.  The  quick   flor  Corporation’s    vice  president   of product is easily installed and more for- when it comes to                                       map       Porce                                                                                                                 nology from                     and greate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       st tech-
                                                                                               lass serviC                                                                                                                                                                          ct perfor-      ing Metroforms and Déjà         New                                                                                                                                                                           floor                                      lain tile                                                                                                                         around the
                                                                                                                            ucts that                  Philadelph                      the                                                                                                                                                                                                                                                giving, so if an element is out of place, it Amy Grupo is a                     covering.
                                                                               Best-in-C with quality prodin-Class products at the industry. However, d                                                                                                                                                                                                                                                                                                                                                                                             walls of this by Amy Grupo adds
                                                                                                                                                                                                                                                                        ises perfe                                                                                                                                                                                                                                                                                                                                                                                       invest in the                           world. “We
                                                                                                                                                                                                                                                                                                    make social distancing a breeze.              and easy install makes a custom floor marketing, Gary Keeble.                                                                                                   manufactur                                                                                                                                                                most updat
                                                                                                                                                                                  offere                                                                  ction prom style.                                                                                                                     Today’s safe distancing guidelines can easily be repositioned without glue,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         celain and                                er of por-                        space.                       chic style                                                            and R&D                              ed technology
                                                                                  “It all starts a legacy of Best-                         brand in                    as well,”                                                     Mosaic
                                                                                                                                                                                                                                               Mix colle              g in                             Metroforms with Attraxion of- more achievable than ever before.                                                                                                                                   ceramic tile                              recognizes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                and premi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              um perfor                                                  by working
                                                                                            e had                         around our quality products                             why we                                 from the                         and zonin                                                                                                                                   businesses to reconfigure their unlike dryback LVT.” He noted ease
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         The comp                        as well as                                how intern                                                             mance to                      nology corpo                        with
                                                                                ers. We’v                 we’ve built           beautiful,                            . “That’s                               Rhythm                      e wayfinding                                              fers a variety of shapes that can be This same benefit will allow those require
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        any entere
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       d the Vietna
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        SPC. is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     evolving,                   ationa                                                                  the                                rations from big tech-
                                                                                               the trust
                                                                                                               etitors have
                                                                                                                                                       Industries              total value Carpet tile                          to creat                                          l. “We unde
                                                                                                                                                                                                                                                                                                 r-
                                                                                                                                                                                                                                                                                                                                                                                                       spaces, particularly high traffic of cleaning, repairability/replaceabili-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        market in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2017 before                                                  and the comp l sourcing told                                                                        Italy,” Tuan                              Spain and
                                                                                 and value                                            ger at Shaw solutions for a                                              can be used                                            intentiona                    configured into wayfinding cues, who install a Metroforms floor to go existing                                                                                                                                                         m tioned                                  any has posi-                 FCW. “Since                                                           Dai said.
                                                                                              of our comp             eting mana                ce and                                           mance and                                                  sive but                       cts sell                                                                                                                                                                                     wide
                                                                                                                                                                                                                                                                                                                                                                                                     explained Keeble. “Concern for ty and ability to reposition/repurpose in 2018 — its distrib ting world-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      expor                                 itself as an                                                             established,                         During its
                                                                                 majority           senior mark personalized servi                                                         ve                        P  roduCts              olio is expan             h, durab le produ            such as arrows or X’s. Commercial from easy-to-recognize social distanc- areas,                                                                                                    spans                              ution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           emerging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        leader
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           made rapid
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              develo                    we have                               tile produ
                                                                                                                                                                                                  Best-in-C ia Commercial’s portf                                                          to offer
                                                                                                er,                                                                                  recei                     lass                                                                                                                                                                                       and safety of employees and planks and tiles         within  the   design    as      throug                                                                                           .                                                                      Amy
                                                                                  Amy Tuck                   gibles:                                                     expect to                                                                      believe stylis experts ready                specifiers challenged with creating ing cues back to an on-trend design as the health                                                                                                                hout 48 provin            channel                                                                 achievemen                 pment, seeing                             Grupo utilize                ction cycle,
                                                                                                the intan                                                   RSA can              any’s com-                                               all, but we        a team of                       list of                                                                                                                                                                                   nam
                                                                                                                                                                                                                                                                                                                                                                                             customers is paramount. Metroforms other unique features and benefits of and to places such                                     ces of Viet- growing globa                                                                     t in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          We have been exporting world
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            our and                                  s innovative
                                                                                  believe in                                                 ercial, the         d, the comp                         Philadelph size does not fit               backed by                    a customer’s           COVID-considered floor designs restrictions ease.                                                                                                                                                                                               Amy Grupo               lly                                                                           wide. pany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             that                      tools
                                                                                              measure.”                          ia Comm                                                  RSA                                                                    s to meet                        er.                                                                                                                                                                                 ica, Europ                      as North Amer
                                                                                   beyond                          Philadelph even training. Indee designed with the n- stand that one                                            ially when         suggestion                        said Tuck                                                     “The original motivation behind with Attraxion Magnetic Attachment the Attraxion
                                                                                                                                                                                                                                                                                                                                                                                                                                                           technology.                              e, Australia,                         - since                    has seen sizabl                      Southeast            exporting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              to the U.S.A                     as a global cements the com-
                                                                                                      ing with                     ,                                                                              point, espec                                             timeline,”               can use Metroflor’s SketchBox De-                                                                                                                                                East Asia.                     South Africa                        its                              e                              Asia, East                                                                trend leader
                                                                                       When work from start to finish ng regular webin
                                                                                                                                                             ars                and misco             any price                        alternative           budget and               popular
                                                                                                                                                                                                                                                                                                 cat-
                                                                                                                                                                                                                                                                                                                                                                                                           offers a creative, functional,      Properly designed wayfinding can                      According                        and accord inception five years growth ing to expor                                              Asia and                ., most
                                                                                                      e                                                           quest   ions                     at
                                                                                                                                                                                                               solutions
                                                                                                                                                                                                                            or make                 of their           – inclu ding
                                                                                                                                                                                                                                                                                             ing for signer online tool to easily create Metroforms was the ability to cre- Technology                                                                                              Amy Grupo                       to the comp                          ing to Tran                    ago. And                           t to the Midd               are go- used] updated surface                                . “The
                                                                                    holistic servic                      des hosti                  common                                          proactive                  being respe
                                                                                                                                                                                                                                              ctful
                                                                                                                                                                                                                                                            portfolio              st, allow                                                                                                                    solution,” he added.      alert people as to how they should nav-                                                    any, Gener                                                                                                                                                          technology
                                                                                                            tion inclu                    address                                                                                                                                                    designs that will enable intuitive ate a custom patterned floor that’s fashion-forward                                                                                                           produces                                                               Tuan Dai,                   Europe in                             le East and                     to replicate                              [is
                                                                                                 to educa                   webinars              sted answ
                                                                                                                                                               ers.                   it simple                  ables while Commercial’s large to meet any reque ble.                                                                                                                                                                    igate a space, instinctually. “Theremillio  are n square                 approximat                           al Director
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        of Amy Grupo Vice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       a coupl                                      and feelin                    the natur
                                                                                    mitment                   ple, some                                                rk to make                   non-negoti                 ia                                                                    wayfinding and social distancing. typically very challenging and costly                                                                                                                              meters of                ely 17                                                                   As Amy Grupo e of months.”                                             g of natur                   al touch
                                                                                                 For exam                        n and sugge             rce netwo                   ined, not-                  Philadelph                     – is ready               customiza                                                                                                                                                        certain intuitive signals that peopleyear,  are including                    product each growth is a result                                      , this the                                                              stone and                   al materials
                                                                                     in mind.                   ul informatio                d a resou                  ,” she expla                    Indeed,                   carpet tile sale. And, it’s fully                                  And, once the need for social dis- to install in a gluedown product. By Deeper
                                                                                                                                                                                                                                                                                                                                                                                                        Design                                                                                           3 million                            such as the                 of severa                           U.S., the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  expands its
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   reach in                        wood,” explai                 such as
                                                                                                  with helpf said, “We’ve create what’s happening                                 gers  (DCMs)                like vinyl and              initial                                                                                                                                                                                 and of- already    accustomed                    of its three
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   to from a traffic,                                square meter                               comp                   l factors                          company                                  And, this                           ned Tuan
                                                                                      ceptions                     r                    ed into                             Mana                     egori es                      d  the
                                                                                                                                                                                                                                                                                                     tancing in businesses decreases, the utilizing Attraxion          Magnetic    Attach-      Metroforms     is indeed  stylish                                                                  SPC   production                     s    liance on                 any’s  leadership,               being   a reliable              is   dedica                              technology                           Dai.
                                                                                                         Tucke                                           Commercial                   ectivity so                    ility beyon                                                                                                                                                                                                                                                      While much                                                                                                                                                      ted to comp
                                                                                          In addition,         RSAs to
                                                                                                                          stay plugg
                                                                                                                                            Divisional                  lined conn                    greater flexib                                                                                 magnetic nature of these floors al- ment Technology, we made it not fers designs
                                                                                                                                                                                                                                                                                                                                                                                                            both for social distancing and therefore wayfinding, standpoint.                               of the tile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        lines.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                “Although
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and core
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              re- every
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               facet of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             supplier and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                partner to                any’s manu               has advan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ced the
                                                                                                   e-free for                 sales reps,               that stream            promise.”                                                                                                              gh                                                                                                                                                                         source
                                                                                                                                                                                                                                                                                                                                                                                                                 as well as more tradi- Green typically means ‘go’ and red s from China,                                    indus                               our                    values.                                 flooring indust                    especi                   facturing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          capabilities,
                                                                                       and hassl                   includes                  provide                                                                                                                            service
                                                                                                                                                                                                                                                                                           is throu  lows for quick and easy reconfigura- only easier to install, but easier to and wayfinding                                                                                                                recent tariffs try Board of Direc company is new, our focus on bringing                                                              ry. “We markeally when it comes
                                                                                                       network                  on us to                         and brand                                                                                            in-Class
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 presen
                                                                                       ing that the consultants. “It’s                           ercial story                                                                                            ial’s Best-                                 tion of the floor to showcase a fresh, design thanks to our SketchBox De- tional
                                                                                                                                                                                                                                                                                                                                                                                                     applications. Keeble said, “Aside means ‘stop/beware,’ ” Keeble explained. ted a unique                                      have mana                       tors, R&D                           said Tuan                   value to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               partners,”                 t. “Technolog                   to the SPC
                                                                                                      ct                      delphia Comm                                                                                                ia Commerc                                           (or less)                                                                                                                                       He   continued,   “Metroforms    manu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   lends factur                  oppor   tunity                    gemen      t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                and factor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Dai,  addin                                   ucts                        y   for  health
                                                                                        and produ                  the Phila
                                                                                                                                                                                                                            Philadelph                                         square feet                                                         signer online tool,” explained Metro- from the demands of the pandemic, the                                                                    ers in other                      to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   parts of Asia, 15-20 years of exper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                team have
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               already had is focused on funda
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  g that the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               comp                    such as anion                          y prod-
                                                                                                     easily tell                                                                                                                                                                                     new design.
                                                                                                                                                                                                                                                                                                                                                                                                                                           the ability to create shapes andreport                                                                                                                                                 mental tools, any silver tiles and                        tiles and SPC,
                                                                                         RSAs can                                                                                                             aspect of                                           rs of 500                all Phila
                                                                                                                                                                                                                                                                                                      del-                                                                                                                                                                        colorsed the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     company.                                                          ience in the                  busine                                                                                                      nano
                                                                                                                                                                                                  , another                                             and orde              terms on                                                                                                                                                                                                                              Amy Grupo ing industry as they                                      floor- sultati ss model developmen                           “like comp                         SPC,” span

                                                                                                      MERS                                                                           Industries                                              x styles            extended                  and prod
                                                                                                                                                                                                                                                                                                       uct                                                                                                                                 that point you in the right direction                                                                                                                                                                                       any’s manu                         across the

                                                                                          VALUED CUSTO
                                                                                                                                                                                                                             t StrataWor                                                                                                                                                                                                                                                                                                                               used to be
                                                                                                                                                                                                                                                                               s, colors                                                                                                                                                                                                                                                                                                                                                    t and con-
                                                                                                                                                                                                                                                                                                                      MEETING THE CHALLENGE
                                                                                                                                                                          at Shaw                                                                       ve also                                                                                                                                                                                                                                                                           of big comp                                leaders                 on, not just                                                               facturing
                                                                                                                                                           manager                                          on  five selec                 FCW. “We’ and match style                                                                                                                                                                       such as arrows utilizing the Chevron or                                                                          anies in the                               Amy Grupo             selling produ                    Tuan Dai
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              said. As the             footprint
                                                                                                                                                  eting                                             point s                    she   told                                                                                                                                                                                                                                                                                                                                    industry,”                                                        cts.”                                                                —
                                                                                                                                 senior mark                                            nced CTS t accounts $100
                                                                                                                                                                                                                            ,”                 s can mix                                                                                                                                                                                   Triangle in Square patterns. For exam-                                                                                                          he severa                  ’s core values                          to becom                          company
                                                                                                                      Tucker,                                                ve enha                                            . Customer                                                                                                                                                                                                                                                                                                                                                                 l categories                  span across                         e a                              grows
                                                                                                          to Amy                                               will recei                        credi            promotion                                                                            [Norwalk, Conn.] The COVID-19 pandemic has presented unique challenges in design, as people
                                                                                                                                                                                                                                                                                                                                                                                                           strive to maintain distance     ple, in a grocery store environment, at                                                                                                                                        including                          flooring and leading corporation
                                                                                           According                                                                                – or we’ll                                                                                                                                                                                                                                                                                                                                                                                                                                         science, pro-
                                                                                                       otions.                              antee’, RSAscredit approval                   ‘Still Here
                                                                                                                                                                                                       For You’
                                                                                                                                                                                                                                                                                                       in order to stay safe while not sacrificing the normalcy of going about everyday activities, such
                                                                                                                                                                                                                                                                                                                                                                                                           as grocery shopping. Déjà       the ends of an aisle, red X’s at one end                                                                                                                                                                          ture is bright
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 building mater                    in
                                                                                            its prom                           ice Guar           days of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        for Amy Grupoial, the fu-
                                                                                                              ‘5-Star Serv                                                  s with our                                                                                                                                                                                                                   problem.
                                                                                                “With our                      within three Philadelphia style fying.”                                                                                                                                 New with Attraxion Magnetic Technology is one of Metroflor’s solutions to this unique design                                        and green arrows at the other creates                                                                                                                                                                                                                       .
                                                                                                               ned to ship                 t by                    ter) quali                                                                                                                             Any commercial space, said Gary Keeble, vice president of marketing for Metroflor Corp., now
                                                                                                                                                                                                                                                                                                                                                                                                            needs to have clear social     a visual flow not unlike traffic signals.”
                                                                                             will be assig ial and Mainstree 0 USD (or grea                                                                                                                                                                                                                                                                          that allows office
                                                                                              phia  Com   merc              rs  of   $3,00                                                                                                                                                             distancing messaging. One example is defining social distancing boundaries in an office environment                                     To make things as easy as possible,
                                                                                                             , with orde                                                                                                                                                                               workers to feel safe in their workspace. Déjà New with Attraxion presents the perfect solution
                                                                                                                                                                                                                                                                                                                                                                                                              to the social distancing     Metroflor’s SketchBox Designer tool
                                                                                              categories                                                                                                                                                                                                                                                                                                      as restrictions ease.
                                                                                                                                                                                                                                                                                                       problem, as it can be used to make distancing cues more obvious, and subsequently reconfigured                                       now features wayfinding-specific de-
                                                                                                                                                                                                                                                                                                                                                                                                                                            signs. “When you go to Metroform’s
                                                                                                                                                                                                                                                                                                                                                                                                                                            SketchBox pattern selector, after enter-
                                                                                                                                                                                                                                                                                                                                                      BEFORE                                                             AFTER              ing room dimensions, a new    Seen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Social
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                here Dis-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        is a produ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ction line
                                                                                                                                                                                                                                                                                                                                                                                                                                            tancing/Wayfinding filter at the top of                                of Amy Grupo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ’s porcelain
                                                                                                                                                                                                                                                                                                                                                                                                                                            the page will guide the user to a variety
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ON THE RISE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      tile.
                                                                                                                                                                                                                                                                                                                                                                                                                                            of solutions. The remaining filters can                                                                                                        Amy Grupo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   said.                                                                                                                   includes brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Amy he
                                                                                                                                                                                                                                                                                                                                                                                                                                            still be used for other designs,”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Grupo is                                                                                                                                         such as AMYG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         to successde- geared towards growt
                                                                                                                                                                                                                                                                                                                                                                                                                                                Also available in wayfinding                                                                                                                                                                         RES, seen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   in this showr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            New         is apparent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     with                                    h                                                                                                                                                      oom.
                                                                                                                                                                                                                                                                                                                                                                                                                                            signs, Metroflor’s Déjà     factories                         with its rapid as it moves into
                                                                                                                                                                                                                                                                                                                                                                                                                                            Attraxion, stocked in the                set to launc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             company’s                                      expansion.                   the future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to Tran                      h in 2021:                                                        . And the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Tuan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            doesn’t     re-Dai, Vice               one new porce For example, Amy                                    company’s
                                                                                                                                                                                                                                                                                                                                                                                                                                            Calhoun, Ga. warehouse,    in-depth resea                   General Direct                  lain tile factor               Grupo is                      pathway
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            or of Amy                       y and one              investing
                                                                                                                                                                                                                                                                                                                                                                                                                                             quire as much elaborate   new design workrch on consu                                                                       new SPC                  in two new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             technologie                     mer tastes                    Grupo, the                                 factor
                                                                                                                                                                                                                                                                                                                                                                                                                                             as Metroforms and can The    be an   option     s to bring                      and                            comp    any’s marke                y.  According
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               succedis-                    a competitive has inspired Amy                                          t succe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ssful coope                                                           Grupo to
                                                                                                                                                                                                                                                                                            luxury
                                                                                                                                                                                                                                                                                                                                                                                                                                             to more rapidly introducedeepe a social
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ns its relatio            ration that             edge to its
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               offeri                     invest in the ss promotes
                                                                                                                                                                                                                                                                                       down                                                                                                                                                  tancing design into the    floor plan. But nship                          the                             ngs.                                application
                                                                                                                                                                                                                                                                              ade glue                                                                                                                                                                               U.S.  market by                     with its U.S. company prides itself                                                                of
                                                                                                                                                                                                                                                                 e, American-m    m platfo
                                                                                                                                                                                                                                                                                          rms.                                                                                                          when restrictions ease, the                                                       perfecting                       partners.
                                                                                                                                                                                                                                                      ercial-grad     m and 5.0m                          Today, offices benefit from clear designations that keep workers six feet apart. However,                                          like Metroforms, it can    be reimagined
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     home    renovation                  its supply                      Amy Grupo on will be the basis
                                                                                                                                                                                                                                        ral is a commavailable in 2.5m

FOR MORE INFORMATION
                                                                                                                                                                                                                                                                                                          Déjà New floor can be easily changed to an all-new modern and on-trend design.                                                     into a new design post-COVID.                   as well as               with major                          will positi                     as Amy Grupo
                                                                                                                                                                         and EcoW
                                                                                                                                                                                  orx                                      5.0 in Mine                                                                                                                                                                                                                              brought the                             key marke                  partners,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    which includ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        on itself for
                                                                                                                                                                                                                  Purview               heavy traffic                                                                                                                                                                                                                                company                              ts in the world                                                success in
                                                                                                                                                               n Q Nylon       Color                                          ideal for                                                                                                                                                                                                                             we have invest                 initial succe                              , Tuan                  e importers,                       the
                                                                                                                                                    EcoSolutio        Shape of                                    vinyl plank                                                                          2 SEPTEMBER 7, 2020 | FLOOR COVERING WEEKLY                                                                                                                                      ed in indus                ss, which
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 led to its expan Dai said. And, he                    retail chain
                                                                                                                                           friendly         from the                                                                                                                                                                                                                                                                                                                                   trial zones                                                             added, that             s for Amy Grupo’s
                                                                                                                               onmentally          We Meet                                                                                                                                                                                                                                                                                                        2 SEPTEMBER                                         specializing                   sion into the                                                                buildin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                strategy Lap Thach distric g material indust
                                                                                                                    with envir          in Unteal                                                                                                                                                                                                                                                                                                                                                                                       in building                     U.S. marke                                                                                rial zone is
                                                                                                         Complete             by Block       format.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      21, 2020                                                          materials                     t. “From the                                    t of Vietna
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      m’s Vinh
                                                                                                                   ing, Block                                                                                                                                                                                                                                                                                                                                                                     | FLOOR                                                            and renov                          success and                                               Phúc provinlocated in the
                                                                                                                                a 24˝× 24˝                                                                                                                                                                                                                                                                                                                                                                                                                                        ating house
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            COVERING
                                                                                                         tile back                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       internationa                                              ce.
                                                                                                                     comes in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       WEEKLY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    s to meet

AND PRICING CONTACT
                                                                                                                                                  WEEKLY                                                                                                                                                                                                                                                                                                                                                                                                                                                          the purch                l comm
                                                                                                          collection               FLOOR
                                                                                                                                         COVERING                                                                                                                                                                                                                                                                                                                                                                                                                                                                               asing needs itments of Amy Grupo
                                                                                                                                       |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         of global
                                                                                                                         ER 19, 2020                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          trade chain             , by 2020,
                                                                                                           2      OCTOB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                s.”

Charlton Calhoun
ccalhoun4@aol.com
404-964-3961
                                                                                                                                                                                                                                                                                                                                                                                                                                                          MB
                                                                                                                                                                                                                                                                                                                                                                                                                                             Y AND 5G CLI
                                                                                                                                                                                                                                                                                                                                                                                                                                “BOTH 5G DRGIES ARE RECENT
                                                                                                                                                                                                                                                                                                                                                   ood   RI                     AL

                                                                                                                                                                                                                                                                                                                                             Free W
                                                                                                                                                                                                                                                                                                                                                    ERTO                                                                          TECHNOLO S TO VÄLINGE’S
                                                                                                                                                                                                                                                                                                                                    ADV

                                                                                                                                                                                                                                                                                                                                       Worry-
                                                                                                                                                                                                                                                                                                                                                                                                                                    ADDITION               THAT
                                                                                                                                                                                                                                                                                                                                                                                                     rm                                        PORTFOLIO
                                                                                                                                                                                                                                                                                                                                                                                                                                                ance in
                                                                                                                                                                                                                                                                                                                                                                        water ou
                                                                                                                                                                                                                                                                                                                                                                                      t & perfo                                   TECHNOLOGYW OPPORTUNITIES
                                                                                                                                                                                                                                                                                                                                                            y keeps
                                                                                                                                                                                                                                                                                                                                                  ’s 5G Dr
                                                                                                                                                                                                                                                                                                                                        Välinge ise-McGrath                                              red Kim
                                                                                                                                                                                                                                                                                                                                                                                                                  blad.
                                                                                                                                                                                                                                                                                                                                                                                                                   ts, 5G Dry
                                                                                                                                                                                                                                                                                                                                                                                                                                   OPEN UP NEER ENHANCE THE
                                                                                                                                                                                                                                                                                                                                                                                              way,” offe
                                                                                                                                                                                                                                                                                                                                                                                                                                     TO FURTH                ”
                                                                                                                                                                                                                                                                                                                                                                                                                                                 EXPERIENCE.
                                                                                                                                                                                                                                                                                                                                                                                     and easy              pro duc
                                                                                                                                                                                                                                                                                                                                                                                                    ased                   sur-
                                                                                                                                                                                                                                                                                                                                                  y Cru                     er- fast        wood-b               ntly less
                                                                                                                                                                                                                                                                                                                                        By Mallor
                                                                                                                                                                                                                                                                                                                                                                                                                                      CUSTOMER LAD, VÄLINGE
                                                                                                                                                                                                                                                                                                                                                                  good wat f       And for             significa
                                                                                                                                                                                                                                                                                                                                                      den]
                                                                                                                                                                                                                                                                                                                                                           Every           roo                utes to
                                                                                                                                                                                                                                                                                                                                                                    waterp            contrib                                   s
                                                                                                                                                                                                                                                                                                                                           ken, Swe         a solid           d- also                                both look
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             — LAETITIA KIMB
                                                                                                                                                                                                                                                                                                                                          [Vi                         ds                       .
                                                                                                                                                                                                                                                                                                                                                                                             pro                   lling                     r
                                                                                                                                                                                                                                                                                                                                                         ring nee                ure the                face swe                    the floo          ed to
                                                                                                                                                                                                                                                                                                                                          proof floo system to ens                             that’s                     res that          g subject
                                                                                                                                                                                                                                                                                                                                                      tion                       e and                      “This ensu er despite bein            yday use,
                                                                                                                                                                                                                                                                                                                                                                                                                                                           ”
                                                                                                                                                                                                                                                                                                                                           installa                    formanc es in. First                         s bett            from ever
                                                                                                                                                                                                                                                                                                                                                          rall per              com                      and feel            r events
                                                                                                                                                                                                                                                                                                                                            uct’s ove inge’s 5G Dry
                                                                                                                                                                                                                                                                                                                                            where
                                                                                                                                                                                                                                                                                                                                                       Väl
                                                                                                                                                                                                                                                                                                                                                        ced earl
                                                                                                                                                                                                                                                                                                                                                                    ier this       ovative
                                                                                                                                                                                                                                                                                                                                                                                           Dry was
                                                                                                                                                                                                                                                                                                                                                                              year, 5G water- spills
                                                                                                                                                                                                                                                                                                                                                                                                                 and othe
                                                                                                                                                                                                                                                                                                                                                                                                           Kimblad
                                                                                                                                                                                                                                                                                                                                                                                                                        added.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ®          5G Dry  ™
                                                                                                                                                                                                                                                                                                                                             intr  odu                  g an  inn                 duc ts
                                                                                                                                                                                                                                                                                                                                                         ed to brin                   for pro

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Beneath the
                                                                                                                                                                                                                                                                                                                                              develop allation system the booming
                                                                                                                                                                                                                                                                                                                                                        inst                      to
                                                                                                                                                                                                                                                                                                                                              proof                     F core
                                                                                                                                                                                                                                                                                                                                                     urin  g an HD          mar   ket.                5G
                                                                                                                                                                                                                                                                                                                                               feat                   ring                     own
                                                                                                                                                                                                                                                                                                                                                          roof floo                 well-kn
                                                                                                                                                                                                                                                                                                                                                waterp          off   from our           dow    n instal-
                                                                                                                                                                                                                                                                                                                                                    “A spin                     a fold
                                                                                                                                                                                                                                                                                                                                                                        Dry is                   covering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            beautiful surface
                                                                                                                                                                                                                                                                                                                                                              gy, 5G                  s floor
                                                                                                                                                                                                                                                                                                                                                 technolo                   provide            stance
                                                                                                                                                                                                                                                                                                                                                                                                         by
                                                                                                                                                                                                                                                                                                                                                                em that         water resi ting into
                                                                                                                                                                                                                                                                                                                                                  lation syst          anced
                                                                                                                                                                                                                                                                                                                                                             ts’ enh                  penetra
                                                                                                                                                                                                                                                                                                                                                   produc                er from                     lained
                                                                                                                                                                                                                                                                                                                                                               ng wat                     els,” exp
                                                                                                                                                                                                                                                                                                                                                   preventi of the floor pan                      ctor bus
                                                                                                                                                                                                                                                                                                                                                                                                            i-
                                                                                                                                                                                                                                                                                                                                                    the seam
                                                                                                                                                                                                                                                                                                                                                                 s                 nge’s dire
                                                                                                                                                                                                                                                                                                                                                                 Kim   blad, Väli
                                                                                                                                                                                                                                                                                                                                                     Laetitia                  ing.                    details
                                                                                                                                                                                                                                                                                                                                                                   floor lock               it’s the
                                                                                                                                                                                                                                                                                                                                                     ness unit locking system, e the biggest
                                                                                                                                                                                                                                                                                                                                                          For any                       mak               ance,
                                                                                                                                                                                                                                                                                                                                                                               n that           perform
                                                                                                                                                                                                                                                                                                                                                                con  structio          es  to
                                                                                                                                                                                                                                                                                                                                                       in the                 it com                  “5G Dry
                                                                                                                                                                                                                                                                                                                                                                    e when               to water.
                                                                                                                                                                                                                                                                                                                                                        differenc              stance               enginee
                                                                                                                                                                                                                                                                                                                                                                                                              red
                                                                                                                                                                                                                                                                                                                                                                     and resi            oughly
                                                                                                                                                                                                                                                                                                                                                        strength              are thor                     prod-
                                                                                                                                                                                                                                                                                                                                                                    profiles                     flooring
                                                                                                                                                                                                                                                                                                                                                         locking                   different               thick-
                                                                                                                                                                                                                                                                                                                                                                     mized for planks’ varying max-                                                                                                                      seams
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    of
                                                                                                                                                                                                                                                                                                                                                          and opti             ing                      re a                                                                                                   into the market.
                                                                                                                                                                                                                                                                                                                                                                      address                  to ensu                                                                                           seeping
                                                                                                                                                                                                                                                                                                                                                          ucts —                  s, etc. — blad said.                                                                                  e from erproof flooring
                                                                                                                                                                                                                                                                                                                                                                        position                                                                                             moistur
                                                                                                                                                                                                                                                                                                                                                                 , com                      Kim                   gy                                              prevents              ming wat
                                                                                                                                                                                                                                                                                                                                                           ness                to water,” Dry technolo                                                   system ent to the boo
                                                                                                                                                                                                                                                                                                                                                                      barrier                                                                   allation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       VATOR
                                                                                                                                                                                                                                                                                                                                                            imized                  the 5G                   licens-                    Dry inst perfect complem
                                                                                                                                                                                                                                                                                                                                                                           more,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            GLOBAL INNO
                                                                                                                                                                                                                                                                                                                                                                                                d into any                    nge’s 5G        the                                                                              to Välinge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ’s
                                                                                                                                                                                                                                                                                                                                                                What’s               rporate                offering Väli ks serving as
                                                                                                                                                                                                                                                                                                                                                                        ly be inco tfolio, further                    a   plan                                                                             late  st addition , the com-
                                                                                                                                                                                                                                                                                                                                                             can   easi                                    alled  in                                                                       is just  the                     fact
                                                                                                                                                                                                                                                                                                                                                                         erproof
                                                                                                                                                                                                                                                                                                                                                                                   por
                                                                                                                                                                                                                                                                                                                                                                                              floors inst                                                                       ] 5G Dry                          ems. In             , which
                                                                                                                                                                                                                                                                                                                                                              ee’s wat                                                                                               Sweden                          ion syst            nologies
                                                                                                                                                                                                                                                                                                                                                                                  rry-free                                                                  [Viken,                   ve installat            em tech laminate and
                                                                                                                                                                                                                                                                                                                                                                         ers “wo                                                                                       of innovati locking syst
                                                                                                                                                                                                                                                                                                                                                               consum                                                                                                                                                      d,
                                                                                                                                                                                                                                                                                                                                                                                                                                                             portfolio      nsiv  e 5G                    for   hardwoo             licen  sees.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      expa                           lly                     220
                                                                                                                                                                                                                                                                                                                                                                                                                                                             pany’s                   d specifica                 by some                   r ev-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        n designe used worldwide                             ple in thei be
                                                                                                                                                                                                                                                                                                                                                                                                                                                              have bee              , is                          help peo                can
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        products                 ucts that                   that life
                                                                                                                                                                                                                                                                                                                                                                                                                                                              resilient      to crea
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       te prod                      messy                   Niclas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       w how                  nge CEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  “We try               we all kno y chaos,” Väli                                 es
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        life — and                    yda                             tion mak
                                                                                                                                                                                                                                                                                                                                                                                                                                                               eryday                    and ever                       al 5G solu             , but
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            and pets                   . “Our norm              y installed for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                with kids shared with FCW when correctl                                 system
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           on                      oof,                    allat  ion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                Hakanss                  waterpr                  oof inst               ket. Tha
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   t’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            flooring                 waterpr              in the mar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 resilient               an easy             n missing wood-based prod
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      -
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             felt that          has bee
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  we have          products                    Dry mak
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          es
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         wood floo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      r-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              sed                      ; 5G                       real

            IT'S TIME TO EXTEND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   wood-ba eloped 5G Dry                             e and our oof.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              dev                        laminat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   why we                  core, like           nology,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          waterpr                    the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                an HDF            ace tech                              alled on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ucts with        dura surf                           to be inst t the needs

            THE STORE EXPERIENCE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Woo                        con  tinues              mee
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ing with                     ring                     em    to                    Dry,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   more floo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Waterproof & worry         ion syst                 h like 5G
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        And as               an installat : 5G Climb. Muc ier this year.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  nge has              -free
            BEYOND YOUR FOUR WALLS.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             well                     earl
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     wall, Väli ing market as                            markets                    climb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  In of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      our       grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             busines                         at winter                   e floors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         this              s, aduced                          to mak               walls,”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  b was intro beautifu             ple way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       s a sim l surface              g accent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   equals        a durable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  waterpr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       5G Clim oof characte
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        b provideristics,             te mat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               chin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                iness unit floor with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           “5G Clim                       ily creabuilt forctor    a bus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Dry ™ is     a fold     or to eas Välinge’s dire worry-free life. How? 5G ®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   wall down
            Discover how Omnify makes it easy to use digital to drive                                                                                                                                                                                                                                                                                                                                                                                            that up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        prevent       titia Kim
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    installat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   blad    ,         ion   system with a waterpr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        said Lae s water from penetrating through
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            oof joint,
            more feet through your door for Mohawk flooring.                                                                                                                                                                                                                                                                                                                                                                                                 and floor floo    r locking.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         panels.        Did we mention that                                          the seams of the
                                                                                                                                                                                                                                                                                                                                                                                                                                        s for       a quick       s.                                                                              it's really easy to install?
                                                                                                                                                                                                                                                                                                                                                                                                                                 b allow        out tool                                                                                                                                                                 WATERPROOF
                                                                                                                                                                                                                                                                                                                                                                                                                          5G Clim ent walls with                                                                                                                                                                         & WORRY-FREE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        EASY TO INSTALL
                                                                                                                                                                                                                                                                                                                                                                                                                  nology,     te acc
                                                                                                                                                                                                                                                                                                                                                                                                       ’s 5G tech els and crea                                                                                                                                                                                                                             WITH 5G®
                                                                                                                                                                                                                                                                                                                                                                                               Välinge         pan
                                                                                                                                                                                                                                                                                                                                                                                      Based on to install wall
                                                                                                                                                                                                                                                                                                                                                                                      easy way                            LY    WEEK
                                                                                                                                                                                                                                                                                                                                                                                                                    COVERING
                                                                                                                                                                                                                                                                                                                                                                                                            FLOOR
                                                                                                                                                                                                                                                                                                                                                                                    16
                                                                                                                                                                                                                                                                                                                                                                                                        |
                                                                                                                                                                                                                                                                                                                                                                                            July 2020

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Välinge Innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          AB | usinfo@valinge.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            | valinge.se |
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
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