The German Games Industry - Insights, Facts and Reports - game - Verband

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The German Games Industry - Insights, Facts and Reports - game - Verband
The German
Games
Industry
Insights, Facts
and Reports
The German Games Industry - Insights, Facts and Reports - game - Verband
PREFACE BROCHURE ON GERMANY AS A
                                                                                    IMPRINT & CONTACTS
                                                                                    BUSINESS AND INVESTMENT LOCATION
                                                                                    Dear Readers,

                                                                                    Germany is one of the most important markets
                                                                                    for computer and video games worldwide. No
                                                                                    European country generates higher sales with
                                                                                    games and the associated hardware. Germa-
                                                                                    ny's benefits as a business location include its
                                                                                    geographical position in the heart of Europe
                                                                                    and its excellent infrastructure, as well as its
                           Robinson: The Journey, the new VR game from              membership in the EU and the uninhibited ex-
                                                                                    change it therefore enjoys with over a half-bil-
                           Crytek (creators of graphics engine C­ ryENGINE),        lion people on the continent.                      all major areas of the games industry. Germa-
                           is a dream come true for fans of dinosaurs: a                Germany is distinguished by a very lively      ny also plays a special role in the e-sports
                                                                                    games industry. A wide range of companies          segment: some of the world’s largest tourna-
                           whole world teeming with those beasts to explore.        here are strong players on the world market.       ments, the ESL One tournaments, take place
                           Truly an adventure like no other.                        Some of these come from the browser and mo-
                                                                                    bile games segment, including, for example,
                                                                                                                                       here. And the ESL itself, one of the most im-
                                                                                                                                       portant organisers of e-sports tournaments
                                                                                    InnoGames, Travian Games and Wooga. In the         and leagues in the world, is headquartered in
                                                                                    area of PC and console games as well, German       Germany.
                                                                                    studios such as Deck 13 ('The Surge'), Mimi-           Last but not least, Germany is the home
                                                                                    mi Productions ('Shadow Tactics') and Yager        of gamescom, which last year was opened by
                                                                                    Entertainment ('Dreadnought') have recently        Federal Chancellor Angela Merkel. The biggest
                                                                                    achieved international success. Moreover, Ger-     annual event for computer and video games
                                                                                    many's Ubisoft studio Blue Byte ('Anno 1800')      in the world and the most important business
                                                                                    is opening a new branch in Berlin this year,       platform for games in Europe, it brings to-
                                                                                    whose team will be working on one of the           gether more than 350,000 people in Cologne,

INDEX                                                                               French parent company’s major brands. Crytek
                                                                                    from Frankfurt am Main offers one of the tech-
                                                                                                                                       where as-yet-unreleased games can be tried
                                                                                                                                       out and business contacts cultivated.
                                                                                    nologically most advanced game engines in              I can provide but a brief overview of Ger-
                                                                                    the world, CryENGINE, which is used in virtu-      many's diverse games industry here. This
                                                                                    al reality games like 'Robinson: The Journey'      publication, however, offers a much more ex-
                                                                                    and such elaborate productions as 'Prey' and       tensive impression of Germany as a games
                                                                                    'Hunt: Showdown'. In addition, internationally     location. I would be pleased if it helps to win
                                                                                    successful developers such as Epic Games and       you over, or to strengthen your future commit-
 4   Germany: A gateway to Europe                                                   id Software operate their own studio branches      ment as a friend and partner of, and an active
 8   German games market and its players                                            in Germany. Many young developers, too, are        participant in the German games industry.
12   Gaming studios and companies in Germany                                        currently founding small, creative teams that
18   Strengths, chances and the future of the German games industry                 are attracting attention with special titles at,   Enjoy reading this brochure!
20   Gaming trends in Germany                                                       among other venues, the A MAZE. festival for
24   gamescom: celebrate the games                                                  independent video games, held annually as          Sincerely,
28   Germany’s developer landscape                                                  part of the Games Week Berlin. Some 520 com-
32   Job market situation and education opportunities in Germany's games industry   panies in Germany are active in the develop-       Felix Falk
34   Associations, networks and funding in Germany                                  ment and marketing of games, providing jobs
37   Generation YouTube in Germany                                                  for over 11,000 people. Universities in many       Managing Director of game
38   Company register of the games industry in Germany                              large German cities also train new talent for      (the German Games Industry Association)

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The German Games Industry - Insights, Facts and Reports - game - Verband
• With France, Austria, Switzerland, Poland, Belgium,      Gross domestic product and population:
                                                                                                                       the Czech Republic, Denmark, Luxembourg and the
                                                                                                                                                                                Germany compared with the rest of Europe
                                                                                                                       Netherlands, Germany has a total of nine neighbor-
                                                                                                                       ing countries – more than any other European nation.                                    GDP                     GDP-Share Population
                                                                                                                                                                                                               (in Bn EUR)             (EU-28)   (in M)
                                                                                                                    • The supply in Germany is characterized by an effi-       Germany                                3.134                 21%                   82
                                                                                                                       cient communication and energy network.
                                                                                                                                                                                France                                  2.229                 15%                   67
                                                                                                                    3. HIGH PRODUCTIVITY                                        United Kingdom                          2.367                 18%                   65
                                                                                                                    The international competitiveness of the German
                                                                                                                    economy is characterized by outstanding quality             Italy                                   1.672                 11%                   61
                                                                                                                    and a high performance level – despite decreasing           Spain                                   1.114                 7%                    46
                                                                                                                    unit wage costs. Hence, Germany boasts an excellent
                                                                                                                    price-performance ratio within Europe.                      Netherlands                              703                  5%                    17

                                                                                                                                                                                Poland                                   424                  3%                    38
                                                                                                                    4. GLOBALITY
                                                                                                                    Germany as a business and investment location ben-          Denmark                                  277                  2%                    6
                                                                                                                    efits greatly from its traditionally close economic rela-

TEN GOOD REASONS FOR INVESTING IN
                                                                                                                                                                                Czech Republic                           174                  1%                    11
                                                                                                                    tions with Central and Eastern Europe, especially with
                                                                                                                                                                                Note: Currencies converted with the European Central Bank‘s reference exchange rates for 2016
                                                                                                                    the markets in Poland, the Czech Republic and Hunga-        Sources: Eurostat 2017 Federal Statistical Office Germany 2017, US Census Bureau 2017

GERMAN BUSINESSES
                                                                                                                    ry. This long-standing East-West integration ensures
                                                                                                                    a correspondingly good economic expertise and lets
                                                                                                                    Germany play a leading role as a platform for the
                                                                                                                    growing domestic markets in the European region.            of excellently trained and highly qualified profes-
                                                                                                                                                                                sionals, setting international standards. The basis for
Germany is a business hot spot for foreign investors. Currently, around 70,000 foreign companies                    5. OUTSTANDING PROFESSIONALS                                this is Germany's excellent education system; 82% of
are based in Germany, employing approx. three million people. In 2015/2016, the FDI amounted                        "Made in Germany" is considered a seal of quality           the German population have completed some sort of
to over 464 billion euros. In their FDI report, the economic development agency of the Federal                      for exceptionally high product and service quality          vocational training or have a university degree,
Republic of Germany, Germany Trade & Invest (GTAI), stated a peak value of 1,944 new FDI pro-                       throughout the world. Germany has a broad range             which is well above the OECD average.
jects, representing an increase of 2% compared to the previous year. The related prospect of at
least 30,000 new jobs is also a record high.

1. STRONG AND STABLE MARKET ECONOMY                       •G
                                                            ermany's economic strength is ranked 4th in the                                                                                                               Thanks to its high density of banking
                                                                                                                                                                                                                      institutions and being an important stock
With 500 million consumers, united Europe repre-           world.
                                                                                                                                                                                                                    exchange location, Frankfurt/Main ranks on
sents the largest market worldwide, with Germany                                                                                                                                                                     top of Germany's finance industry, making
being the largest national economy and thus the           •W
                                                            ith the European Central Bank located in Frank-                                                                                                         Frankfurt one of the most important inter-
driving force in the European market. Being the            furt a. M., Germany is a powerful financial center.                                                                                                           national financial centers in the world.
biggest market within the EU, Germany's economy
is not only very well developed, but also highly di-      2. CENTRAL LOCATION AND OUTSTANDING
versified.                                                INFRASTRUCTURE
                                                          The central location in the very heart of Europe
• Representing 16% of the entire population within       makes Germany an attractive location for the gam-
   the European Union, Germany generates 21% of the       ing industry. Conveniently located airports in Berlin,
   EU's total gross domestic product.                     Dusseldorf, Frankfurt/Main, Hamburg and Munich
                                                          allow for short travel times to all European destina-
• The large German domestic market as well as the        tions on the one hand, and provide a connection to
   easy access to the growth markets in the member        every important city worldwide on the other. In the
   states of the European Union make Germany a            country itself, all important hot spots of the existing
   profitable and extremely attractive location for in-   gaming industry in the cities of Berlin, Frankfurt/
  vestors.                                                Main, Hamburg, Munich as well as the Baden-Würt-
                                                          temberg region and the Rhine-Ruhr area (Dusseldorf,
• With 82 million inhabitants (2017), Germany repre-     Cologne etc.) are quickly accessible – thanks to the
   sents the largest state in the EU.                     well-developed rail network.

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The German Games Industry - Insights, Facts and Reports - game - Verband
6. INNOVATION AND RESEARCH
Germany is regarded as the top research location in
Europe, enjoying an excellent reputation worldwide
for its innovative and dynamic research and devel-
opment landscape. Germany's federal government
supports annual research and development projects                 ABOUT GERMANY TRADE & INVEST
with billions of financial funds and hence claims a               Germany Trade & Invest (GTAI) is a foreign trade agency of the
pioneering role in the high-tech industry. According              Federal Republic of Germany. It's a central hub to support Ger-
to results of a survey carried out by the American                man and foreign companies. Thus, one of the tasks of GTAI is
Chamber of Commerce in Germany (AmCham), 75%                      to inform and accompany foreign investors, from their market
of the companies rate the research and development
                                                                  entry all the way to their settlement in Germany. For this, GTAI
environment in Germany as "Very good" or "Good".
                                                                  offers a broad spectrum of services, such as market entry,
                                                                  market and industry analyses, funding and financing informati-
7. ATTRACTIVE ­FUNDING OPPORTUNITIES
The large number of funding programs in Germa-
                                                                  on as well as comprehensive legal information regarding taxes,
ny are of great interest for foreign investors. The               employment law, etc. GTAI also offers corresponding consulting
programs offered cover each phase of a company                    services. Besides, GTAI pursues active investor acquisition
settlement. Besides direct grants, there is also free             at leading trade fairs and conferences in selected German
training of skilled workers or research funds. Local              key regions in order to promote the international investment
business development corporations actively support                interest in Germany as an attractive business and investment
investors on matters regarding financing, recruit-                location. Interested parties can find helpful information and
ment and location search. In the gaming industry, in              contact opportunities on GTAI's website at:
particular, investors can benefit from corresponding              www.gtai.de/GTAI/Navigation/EN/welcome.html
funding opportunities. For more details, please refer
to page 34.

8. COMPETITIVE TAX RATES                                         predictability are important aspects for economic
Tax reforms in Germany resulted in a decrease                    commitment and projects.
of incidental wage costs and
a reduction of corporate tax-                                                    10. HIGH QUALITY OF LIFE
es. Compared to the USA,              Development of wage costs                  Germany is characterized by a high
Canada, Japan, Italy and France,      in the business economy*                   quality of life in a safe, open-minded
Germany has a decisive lead in this                                              and modern country. Its landscape
respect, which makes it more attrac-
                                      (2007-2016)                                and culture, the comprehensive
tive for investors. The tax revenues  Average annual growth rate                 healthcare provision as well as the
by the state ensure that its various                                             leisure and sports opportunities are
                                     France                              1,95%
tasks within the community, e.g. in                                              just a few of the reasons why seven
the areas of education, healthcare,  Spain                               1,99%   million people have made Germany
infrastructure and social security                                               their adopted home. The basis for the
                                     Netherlands                         2,04%
are fulfilled.                                                                   excellent quality of life in Germany is
                                     Germany                             2,15%   the country's social security system.
9. SECURE ENVIRON-                                                               The social security of every individual
                                     United Kingdom                      2,27%
MENT FOR INVESTMENT                                                              is one of the priorities of the domestic
As a modern, democratic consti-      EU-28                               2,30%   agenda. A nationwide social securi-
tutional state with a stable and                                                 ty legislation regulates the personal
                                     Slovak
peaceful policy, Germany provides    Republic
                                                                         3,94%   financial provision in the event of
its companies with the required                                                  illness, for retirement and the need                "Hunt: Showdown" is a competitive multiplayer bounty
security. Intellectual property is   Czech Republic                       4,0%   for care. It also includes payments of
highly valued and strictly protect-                                              child and housing allowances.
                                                                                                                                     hunting game by German developer Crytek that mixes PvP
                                     Hungary                              4,5%
ed. Also, contractual agreements                                                                                                     with PvE elements in a handcrafted sandbox environment.
are deemed legally binding in        Poland                              5,09%                                                       The game's release is scheduled for 2018.
Germany. Decisive location factors   *“Business economy“ incl. NACE Rev. 2, B-N • Sources: Germany Trade & Invest,
such as long-term security and          Source: Eurostat 2017                       gtai.de, businesslocationcenter.de.

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The German Games Industry - Insights, Facts and Reports - game - Verband
SALE OF DATA MEDIA AND DOWNLOADS
                                                                                                                          The selling of computer and video games – physi-                             a certain game indefinitely. In 2016, 43.9 million
                                                                                                                          cal or by download – represents the classic busi-                            games for PC, consoles and mobile devices such as
                                                                                                                          ness model of the games industry. The consumer                               mobile phones, handhelds or smartphones were
                                                                                                                          acquires a software license that entitles him to use                         sold in Germany.

                                                                                                                                                           Games Sold                                                   Games sold as Downloads

                                                                                                                                    Figures in million units                                                   Share in percent
                                                                                                                                                                                                         100
                                                                                                                                                                                                         100
                                                                                                                              80
                                                                                                                              80
                                                                                                                                                      73.7
                                                                                                                                          70.9                  69.5
                                                                                                                              70                                                                          80
                                                                                                                                                                                                          80
                                                                                                                                                                                                                   74             62    61     60     58     55
                                                                                                                              60
                                                                                                                              60
                                                                                                                                                                        49.8                              60
                                                                                                                                                                                                          60
                                                                                                                              50                                               45.5        43.9
                                                                                                                              40
                                                                                                                              40
                                                                                                                                                                                                          40
                                                                                                                                                                                                          40
                                                                                                                              30

GERMAN MARKET FOR DIGITAL GAMES:
                                                                                                                              20
                                                                                                                              20                                                                          20
                                                                                                                                                                                                          20
                                                                                                                                                                                                                   26             38    39     40     42     45
                                                                                                                              10

FACTS AND NUMBERS
                                                                                                                                                                                                           0
                                                                                                                               00                                                                               2011        2012       2013   2014   2015   2016
                                                                                                                                          2011        2012      2013    2014   2015       2016
                                                                                                                                                                                                                   Downloads
                                                                                                                                                                                     © 2017 game/GfK               Physical                                 © 2017 game/GfK

The German games industry recorded sales of computer and video games totaling 43.9 million                                Germany has become a preferred location                                      More than four out of ten games sold in
units in 2016 - a decrease of 3 percent on the previous year. The turnover of computer and video                          for innovative start-ups; offering a winning                                 Germany are purchased by download.
games software in 2016 in Germany totaled 2.13 billion euros. These revenues are distributed                              combination of moderate costs, excellent
across four core business fields:                                                                                         infrastructure and a large talent pool.

• Boxed games and downloads: sale of games for PC and consoles as well as mobile games                                                       Sales trend by platforms                                  ONLINE AND BROWSER-GAMES AND
• Online and browser games: expenditures for subscriptions and premium accounts                                                              (physical and downloads)                                  GAME-APPS – A GLOBAL GAMING HUB
• Downloadable content: expenditures for additional items / item selling                                                                                                                               Thanks to German companies such as Gameforge,
• Online networks (e.g. PlayStation Plus, Xbox Live Gold): expenditures for subscriptions                                           Figures in million euros                                           InnoGames and Goodgame Studios, Germany has
                                                                                                                                                                                                       become a global hub for online and browser game
                                                                                                                            2.000
                                                                                                                            2000                                                                       production.
                                                                                                                                                                                                          15.9 million Germans played online and browser
                                                                                                                                                                                                       games in 2016, making them an integral part of the
                                                                                     173                                    1.500
                                                                                                                            1500         239         218                                               German games market. This number decreased sig-
                                                                                                                                                                215
                                                                                                                                                                                                       nificantly from 2014 to 2016, while the revenues from
                                                                                                                                                                        177    119
MARKET VOLUME                                                                                                                                                                              123         online and browser-game fees increased from 139
                                                                                                                            1.000
                                                                                                                            1000
Revenues from computer and video games software                                                659                                                                                                     million euros in 2014 to a total figure of 173 million
                                                                1.183
totaled 2.01 billion euros on the German market in                                                                                       889         819        862     752    798         753         euros in 2016. Browser games refer to internet games
2016. With a share of 1.183 billion euros, the classic                                                                                                                                                 that are played directly, using the web browser, or in
                                                                                                                              500
                                                                                                                             500
sale of physical or downloaded games (games for                                                                                                                                                        a social network. Online games are played mainly or
mobile consoles, smartphones & tablets included)                                                                                                                                                       exclusively on the internet and require a previous
                                                                                                                                         445         464        392     348    291         306
still accounts for the lion’s share of revenues. Newer                                         Figures in million euros
                                                                                                                                                                                                       program installation on the computer. Not included
                                                                                                                               00
business models such as fees for subscriptions and                                                                                    2011         2012        2013    2014    2015       2016         is the turnover from the sales of virtual items.
premium accounts (online and browser games) or             Physical copies and downloads                                                PC                                                                Game apps are one of the greatest drivers of
expenditures on game expansions and additional             Fees for online and browser games                                            Consoles                                                       growth in the computer and video games industry, as
items (downloadable content) make up about 44              Microtransactions / Item selling                                             Mobile devices (including handhelds)                           well as in the entire mobile ecosystem consisting of
                                                                                                     © 2017 game/GfK                                                              © 2017 game/GfK
percent of total revenues.                                                                                                                                                                             smartphones, tablets, app stores and mobile internet.

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The German Games Industry - Insights, Facts and Reports - game - Verband
ITEM SELLING                                                                                                                                          INCREASE IN TURNOVER AND USERS OF ONLINE                                             34,1 m Germans play games
                                                                                           Figures in million euros
Virtual items include new characters, levels and vir-                               800
                                                                                    600
                                                                                                                                           + 70 %     AND BROWSER GAMES
tual weapons for online and browser games as well                                                                                                     While the turnover from subscriptions and premium
                                                                                    700
as additional playing levels for games which were                                   500                                                               accounts rose by 19 percent to 173 million euros in
acquired by data media or download. Against the                                     600                                                               2016, the number of users increased to 15.9 million.
background of the increasing dynamics of digital                                    400                                                               Turnover from sales and virtual items is not included
                                                                                    500
business models, the statistical methods used in                                                                                                      in these statistics.                                                                                            5.8 m
the co-operation between game and GfK (society for                                  400
                                                                                    300
consumer research) to measure turnover of virtual                                                                                                              Figures in million users
                                                                                    300
items have been adjusted. Turnover for virtual items                                200
                                                                                                                                                         20
                                                                                                                                                         20
amounted to a total of 659 million euros in 2016.                                   200
                                                                                                   209                477     562        659                                                     17.4
                                                                                    100
TURNOVER ON ITEM SELLING
                                                                                    100                                                                           15.5
                                                                                                                                                                                          16.3
                                                                                                                                                                                                        15.7    15.9                                     28.3 m
                                                                                                                                                         15
                                                                                                                                                         15                    14.0
Compared to 2015, the turnover from item selling                                      00
increased by 17 percent to 659 million euros in                                                   2013                2014   2015       2016
2016. The number includes both game add-ons, for                                                                                    © 2017 game/GfK      10
                                                                                                                                                                   183
                                                                                                                                                         10                                                     173                      Play occasionally
example additional levels or so-called map packs
                                                                                                                                                                                                                                         Play regularly (several times a month or more)
and virtual items, which are used in online and                                                                                                                                                  140    146
                                                                                                                                                                                          139
browser games as well as in-app purchases for mo-                                                                                                         5                                                                                                                           © 2017 game/GfK
bile games.
                                                                                                                                                                                124

                                                                                                                                                          00                                                                     Nearly every second German is a gamer: 34.1 mil-
                                                                                                                                                                  2011        2012        2013   2014   2015    2016             lion people in Germany play computer and video
                                                                                                                                                                                                                                 games. That’s 41 per cent of the total population.
The average age of German gamers is 35.5 years. In all, more than 34 million people play                                                                          Users                                                          Almost half of them (47 per cent or 16 million) are
digital games, a quarter of which is over 50 years old.                                                                                                           Turnover                                     © 2017 game/GfK
                                                                                                                                                                                                                                 women.

                                                German gamers by age group
                                                                                                                                                      Buyers of virtual goods and average expediture:
                                                                                                                                                      In 2016, the number of gamers who bought
                                                                                                                                                      virtual items for games rose to 3.9 million.
                                                                                                                                                      Meanwhile, the average annual expendi­ture                                                     Education level
                                                                                                                                                      per person decreased by 2% to 88.6 euros.
     1000                                                                Over 50
                                                                        years old
                                                                         4,3 %
                                                                         1,5 m
      800                                                                                   Again, the biggest increase in
                         10-19                               40-49
                        years old                                                           gamer numbers was in the 50+                              GAMING PLATFORM PROSPECTS
                                     20-29       30-39      years old
                                                                                            age group: the number of gam-                             Today, people play on all kinds of devices. The clas-
                                                                                                                                                                                                                                                                        25 %
                          2%        years old   years old
                                                             3,2 %                                                                                                                                                                                33 %
      600                            2,3 %       2,9 %                                      ers in this age bracket increased                         sic computer, be it desktop PC or laptop, is the most
                         0.7 m                               1.1 m                          by 300,000 to 8.7 million in the                          popular gaming platform in Germany. Whether
                                                  1m
             Up to 9                 0.8 m                                                  space of 12 months. With this in-                         browser games, eSports titles or virtual reality
            years old                                                                       crease the over-50s account for                           games: The PC is a very versatile gaming platform.
                                                                                                                                                                                                                                                                          23 %
      400
             1,7 %                                                                          more than a quarter of all gamers                         Smartphones attract more and more gamers in Ger-                                                 19 %
             0.6 m                                                                          in Germany.                                               many but are still only ranked second with a total
                                                                                                                                                      of 17.3 million gamers. Another 11.5 million users
      200                                                                                                                                             play on tablets, and almost 42% of these smart-
                                                                                                                                                                                                                                         Comprehensive school (7.4 m)
             7,3 %      15,2 %      13,1 %      12,9 %       13,4 %      21,1 %                                                                       phone and tablet gamers even play on a daily basis.
                                                                                                                                                                                                                                         University-educated (7.0 m)
             2.5 m       5.2 m       4.5m        4.4 m        4.6 m       7.3 m                                                                       The number of stationary gaming consoles also in-
        0                                                                                                                                                                                                                                A levels (5.9 m)
             Total       Total       Total       Total       Total       Total
                                                                                                       Play occasionally                              creased slightly compared to the previous year, ac-
                                                                                                                                                                                                                                         O levels (10.2 m)
             3.1 m       5.9 m       5.3 m       5.4 m       5.7 m       8.7 m                         Play regularly                                 cumulating to 15.8 million devices. In total, almost
                                                                                                                                    © 2017 game/GfK   one in three people in Germany play on a stationary                                                                            © 2017 game/GfK
                                                                                                                                                      and/or mobile gaming console.

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The German Games Industry - Insights, Facts and Reports - game - Verband
GAMING STUDIOS
  AND COMPANIES IN GERMANY

L O N E LY M O U N TA I N S

              DOWNHILL
                                                                                                                                         BLUE BYTE . "ANNO 1800"

                                                           The German games industry features a large number of developers, publishers and service
                                                           providers (see company register on page 38). On the following pages, we will present some of
                                                           the studios and technology developers.

                                                                                                                         pioneers to deliver AAA quality for the new medium
                                                                      BLUE BYTE                                          VR, with recent titles like "The Climb" and "Robinson:
                                                                      Location: Dusseldorf, Mainz, Berlin                The Journey". The studio is also working on the multi-
                                                                      Founding Year: 1988                                player shooter "Hunt: Showdown"
                                                                      Number of Employees: over 300

                                                           The development studio Blue Byte was already found-           BLACK FOREST GAMES
                                                           ed in 1988, making a name for itself with games like          Location: Offenburg
                                                           "Battle Isle" and, above all, "The Settlers". In 2001, Ubi-   Founding Year: Offenburg
                                                           soft took over the studio, and from then on the Dussel-       Number of Employees: over 60
                                                           dorf-team mainly worked on further "Settler" games
                                                           until Ubisoft acquired the Mainz-based developer Re-          Black Forest Games was formed in 2012, recruiting
                                                           lated Designs in 2014, turning it into the second Blue        most people out of the former Spellbound Enter-
                                                           Byte studio. Since then, the "Anno" series has been part      tainment team. Before becoming a part THQ Nordic
                                                           of the portfolio, with "Anno 1800" being scheduled for        in August 2017, Black Forest Games relied mostly
                                                           end of 2018. The team has also worked also on PC im-          on self-published titles and was on track to become
                                                           plementations of Ubisoft blockbusters like "For Honor".       a top-notch independent studio. Their greatest
                                                                                                                         achievement was "Giana Sisters: Twisted Dreams",
                                                                                                                         which was funded through a Kickstarter campaign.
                                                           CRYTEK                                                        "Twisted Dreams" was the spiritual successor to the
                                                           Location:                                                     C64 classic "The Great Giana Sisters".
                                                           Frankfurt/Main, Kiew
                                                           Founding Year: 1999
                                                           Number of Employees: over 500

                                                           Crytek made a mark on the international market early
                                                           in the new millennium with visual masterpieces like
                                                           "Far Cry" and later the "Crysis" series, and at the same
                                                           time developed CryENGINE, a competitive game en-
                                                           gine which today is used by Amazon for their Lum-
                                                           beryard engine or until recently by Cloud Imperium
        MEGAGON INDUSTRIES . "LONELY MOUNTAINS DOWNHILL"   Games for "Star Citizen". Crytek is now one of the few          BLACK FOREST GAMES . "FADE TO SILENCE"

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The German Games Industry - Insights, Facts and Reports - game - Verband
DAEDALIC ENTERTAINMENT                                       DEEPSILVER FISHLABS                                                                                                     GAMIGO
Location: Hamburg,                                           Location: Hamburg                                                                                                        Location: Hamburg,
Dusseldorf                                                  Founding Year: 2004                                                                                                      Berlin, Münster, Darmstadt,
Founding Year: 2007                                          Number of Employees: over 80                                                                                             Chicago, Seoul
Number of Employees: over 80                                                                                                                                                         Founding Year: 2000
                                                             DeepSilver Fishlabs have been part of the Koch                                                                           Number of Employees: 300
Daedalic Entertainment is known for their adventure          Media Group since December 2013, standing out
games, since the company is acting as both developer         in particular for their "Galaxy on Fire" games. The                                                                      Originally founded as an online magazine for PC
and publisher. The "Whispered World" games, the "De-         Hamburg-based company is specialized in mobile                                                                           games, Gamigo today offers free2play online and
ponia" series or the implementation of the Ken Follett       games, working not only on their own brands, but                                                                         mobile games, with around 100 million registered
novel "The Pillars of the Earth" are just a few examples                                                                                                                              users. The portfolio includes titles like "Echo of Soul",
of the successful and highly anticipated adventure                                                                                                                                    "Last Chaos" or "Dragon's Prophet", and altogether
games. Daedalic is also a publisher of titles like "Di-                                                                                                                               the company's product range consists of more than
vinity: Original Sin", "Valhalla Hills" or "Bounty Train".                                                                                                                            20 multiplayer titles and over 500 casual games. In
In 2016, Daedalic released two games that received a                                                                      GAMEFORGE                                                  2016, Gamigo acquired Berlin-based publisher Aeria
lot of international acclaim: "The Long Journey Home"                                                                     Location: Karlsruhe                                         Games, also specialized on online games. On top of
and "Shadow Tactics: Blades of the Shogun".                                                                               Founding Year: 2003                                         its publishing activities, Gamigo also offers a com-
                                                                                                                          Number of Employees: over 300                               prehensive IT infrastructure which can be used by
                                                                                                                                                                                      both developers and publishers to host their games.
                                                                                                                          In 2002, Alexander Rösner's browser game "OG-
                                                                                                                          ame" laid the foundation for one of the world's most
                                                                                                                          successful companies in the area of free2play online
                                                                                                                          games. Just one year later, he founded Gameforge
                                                                                                                          with his business partner Klaas Kersting. In 2006,
                                                                                                                          Gameforge brought the then most successful MMO
                                                                                                                          in Europe, "Metin2", to Germany. The success of the
                                                               DEEPSILVER FISHLABS . "GALAXY ON FIRE 3"                   game resulted both in the growth of player numbers
                                                                                                                          and of the company itself. Over 450 million regis-
                                                             also developing apps for international customers             tered players immerse themselves daily in the fas-
                                                             like Volkswagen, Barclaycard and The Coca-Cola               cinating worlds of more than 20 games, offered by
                                                             Company. Since DeepSilver Fishlabs also manage all           Gameforge in over 75 countries.                                            GAMIGO . "IRONSIGHT"
                         DECK 13 . "THE SURGE 2"             of Koch Media's mobile activities, the team acts as a
                                                             publisher for high-quality indie projects for iOS and
                                                             Android as well, and has generated more than 120
           DECK13                                            million cross-platform installations so far.                 INNOGAMES
           Location: Frankfurt/Main, Hamburg                                                                              Location: Hamburg, Dusseldorf | Founding Year: 2007 | Number of employees: 400
           Founding Year: 2001
           Number of Employees: over 60                     EXIT GAMES                                                                                                              from Hamburg took over developer Funatics in
                                                             Location: Hamburg                                                 InnoGames                                              2016, who are now working for InnoGames as their
With more than 20 completed projects since their             Founding Year: 2003                                                                                                     Dusseldorf office.
founding, Deck13 is one of the most successful devel-        Number of Employees: over 20                                 The foundation of InnoGames was laid in 2003
opers in Germany, recently making a name for itself                                                                       when brothers Eike and Hendrik Klindworth
with the role-playing game "Lords of the Fallen". Fans       Exit Games is the maker of Photon Engine which is de-        developed       the      browser       game       "Tribal
like to call the game the German equivalent to "Dark         signed to facilitate the implementation of m  ­ ultiplayer   Wars" together with Michael Zillmer. The hobby project
Souls". In 2016, the team released the quasi-sequel          features. The SDK is available for major game engines        grew so rapidly, that the developers made it their main
"The Surge". Deck13 is headquartered in Frankfurt/           like Unity and Unreal Engine, but also Cocos2d, Marma-       profession in 2005, and in 2007 they eventually founded
Main, but also has a small office in Hamburg. Also,          lade or Scirra/Contruct 2. Various cloud services, match-    InnoGames. "Tribal Wars" is still going strong,
since 2014, Deck13 supports indie studios as a pub-          making APIs and cross-platform multiplayer are just a        with almost 60 million registered players.To-
lisher under their label Deck13 Games, with the team         few of the s­ ervices offered. More than 255,000 develop-    day, the company that's specialized on free2play
overseeing areas like production, localization, QA,          ers worldwide use Photon for their projects, from Bandai     browser and mobile games reaches over 200 mil-
marketing and PR. More than 10 games have already            Namco, Codemasters, DeepSilver Fishlabs up to                lion players worldwide, employs around 400 peo-
been published by Deck13 in this setup.                      Gamevil.                                                     ple and operates seven games. On top, the team                         INNOGAMES . "DIE STÄMME"

14                                                                                                                                                                                                                                          15
The German Games Industry - Insights, Facts and Reports - game - Verband
KALYPSO                                                  TEAMSPEAK                                                   TRAVIAN GAMES
Location: Worms, Gütersloh, Munich                       Loctation: Krün                                            Location: Munich | Founding Year: 2005 | Number of Employees: over 150
Founding Year: 2006                                      Founding Year: 1999
Number of Employees: over 100                           Number of Employees: unknown                                The company is specialized on free2play browser games whose focus
                                                                                                                     is on builder and strategy game elements.Some of the most successful
Kalypso Media, founded in 2006, is one of the few        Everyone who competes in fierce multiplayer bat-            and popular titles by Travian Games are "Travian" and "goalunited",
German publishers. Apart from projects by external       tles these days is probably familiar with Team-             Travian Games is cooperating with ArtCraft to publish "Crowfall"
developers, such as "Vikings: Wolves of Midgard"         Speak, the useful communication tool which lets             and Portalarium to publish Richard Garriott's latest game Shroud
which was released in 2017, Kalypso also runs two        users chat to each other online. The idea for it            of the Avatar: Forsaken Virtues. Both games are client-based
studios of their own: Gaming Minds in Gütersloh          started back in 1999 in Germany when a group of             mmorpgs for pc.                                                          TRAVIAN GAMES . "CROWFALL"
and Realmforge Studios in Munich. Plus, they have a      friends realized that no existing software solutions
mobile department in Hamburg as well as offices in       were suitable for that purpose. Two years later, the
the UK and the US. Kalypso Media is mainly known         first version of TeamSpeak was released, and today,         TIVOLA                                                   WOOGA
for the "Tropico"                                        both game developers and business service pro-              Location: Hamburg                                         Location: Berlin
series, whose IP                                         viders use the communication software for their             Founding Year: 1995                                       Founding Year: 2009
rights they ac-                                          products.                                                   Number of Employees: over 10                              Number of Employees: 250
quired by now, but
also for the "Dun-                                                                                                                                                                                Wooga is specializing in free-
geon Keeper" re-                                                                                                                                                                                  2play mobile games and
boot, "Dungeons".                                        MIMIMI PRODUCTIONS                                                                                                                      has published a number of
The focus of Ka-                                         Location: Munich                                                                                                                         mega-hits since 2009, like "Jelly
lypso Media is on                                        Founding Year: 2011                                                                                                                      Splash" (over 50 million players),
strategy games for                                       Number of Employees: 20                                                                                                                  the "Bubble Island" series (over
PC and consoles.    KALYPSO . "RAILWAY EMPIRE"                                                                                                                                                    90 million players) or "Diamond
                                                         Mimimi Productions is a small, young develop-                                                                                            Dash" (over 200 million players).
                                                         ment studio from Munich, which has been highly
LIMBIC ENTERTAINMENT                                     successful since as early as 2011. Their first title, the   Tivola is a German publisher of apps and games
Loctation: Langen                                       mobile game "DaWindci", won the Apple Design                with a focus on kids. The portfolio reaches from
Founding Year: 2002                                      Award in 2012, while their next game, "The Last             educational programs for school, preschool and kin-
Number of Employees: 50                                  Tinker", won a total of 15 awards. In late 2016, the        dergarten to animal simulations up to games which         Within seven years, the
                                                         team published the strategy hit "Shadow Tactics"            are all about having fun. Over the years, Tivola has      company grew to 250 em-
                                                         for PC; a console version will follow in 2017. The          worked on many popular brands, such as "TKKG",            ployees from over 40 na-
                                                         team has also completed a number of successful              "Snoopy", "Käpt’n Blaubär", "Vicky the Viking" or         tions and by now has also
                                                         contract jobs, like the interactive children's book         "Maya The Bee" and achieved market leadership             worked with high-profile
                                                         "The Trip to Panama".                                       with programs like "Lernerfolg Grundschule", an           licenses like "Futurama".
                                                                                                                     educational software for primary school kids. Be-         Wooga serves both iOS
                                                                                                                     sides educational games for mobile and PC, the com-       and Android devices as
                                                                                                                     pany has also entered the VR market.                      well as Smartwatches.

                            LIMBIC . "TROPICO 6"
                                                                                                                     YAGER
Limbic Entertainment was founded in 2002 by three                                                                    Location: Berlin                                                                  YAGER . "DREADNOUGHT"
former employees of Sunflowers, a company where                                                                      Founding Year: 1999
they worked on games like "Anno 1602", "Anno 1503"                                                                   Number of Employees: over 120
and "TechnoMage". Limbic Entertainment first spe-
cialized in educational games like "Mein Pferdehof", a                                                               The team of Yager published its first game of the same name in 2003,
client-based horse farm simulation which sold more                                                                   but is probably known to most gamers for their anti-war shooter
than 800,000 units for PC and GameBoy Advance.                                                                       "Spec Ops: The Line" from 2012, which the Berlin-based studio de-
Later, Limbic was working on the strategy se-                                                                        veloped for 2K and which received widespread critical acclaim.
ries "Might & Magic" for Ubisoft. They are                                                                           In the meantime, Yager worked on "Dead Island 2" and is now
currently working on the 6th installment                                                                             focusing on the free2play title "Dreadnought" which is still in
of the renowned "Tropico" strategy se-                                                                               open beta and scheduled to be released in 2018. The company's
ries for publisher Kalypso.                                                                                          focus is on AAA games for PC and consoles.

16                                                                                                                                                                                                                               17
The German Games Industry - Insights, Facts and Reports - game - Verband
THAT’S WHAT THEY SAID:                                                                                                              BENEDIKT GRINDEL,
                                                                                                                                    STUDIO MANAGER,
                                                                                                                                                                                               JOHANNES ROTH,
                                                                                                                                                                                               FOUNDER & MANAGING

GERMAN DEVS AND INDUSTRY EXPERTS
                                                                                                                                    BLUE BYTE                                                  DIRECTOR, MIMIMI PRODUCTIONS

ABOUT GERMANY’S GAMING INDUSTRY                                                                                   "  We are celebrating our 30th anniversary this year,
                                                                                                                  and we have big plans. Germany’s developer scene is
                                                                                                                                                                             "  It's a sad fact that Germany has been repeatedly
                                                                                                                                                                             outpaced in the past. However, the latest merger of
                                                                                                                  on the upswing and offers a large pool of highly qual-     the industry associations BIU and GAME into one
                                                                                                                  ified talent for all areas of game development. We         powerful federal association demonstrates that our
                                                                                                                  have opened a new studio in Berlin early this year.        industry is standing together and is well set up to
We wanted to know what Germany's game developers and industry experts think of Germany                            The studio will be working on the Far Cry brand, and       overcome even the biggest obstacles. The prospects
as a business and investment location; what the strengths and benefits are in their opinion,                      the applications we receive are amazing: top profiles      of federal funding, which would also make foreign
why international gaming investors should make business there, and what they wish for re-                         from all around the world. We are also looking for         investments more attractive, are better than ever. All
garding the future of the German games industry. On this page, you will find a selection of                       new talent in Düsseldorf and Mainz, where we work          of this combined with a large number of developers
answers they gave us.                                                                                             on some of the biggest Ubisoft brands. Germany con-        who are on the same level as international studios in
                                                                                                                  tinues to benefit from the indie scene and a growing       areas like stability, quality and efficiency – be it for
                                                                                                                  number of game-centric university programs. We see         AAA blockbusters or artsy indies – there has never
                                                                                                                  huge creative potential now and in the future. Peo-        been a better time to cooperate."
                JAN THEYSEN,                                             JAN KLOSE,                               ple who join us from abroad are often surprised by
                CREATIVE DIRECTOR,                                       MANAGING DIRECTOR,                       the warm welcome and friendliness they experience
                KING ART                                                 DECK 13                                  here. And we see that Germany is very popular for
                                                                                                                  expatriates because of its overall stability. Luckily,
                                                                                                                  our politicians have realized that games develop-

" The German developer community is comparably
small, but has an excellent network. The exchange
                                                       " There’s certainly a breath of fresh air in the German
                                                       games industry, with more new studios evolving and
                                                                                                                  ment has huge potential, and that we are a creative
                                                                                                                  and high-tech business with an excellent workforce
between the developers, the helpfulness and feel-      more titles becoming internationally successful. The       of digital natives. We expect that this will soon be re-
ings of solidarity are very strong. People help each   shift to digital distribution seems to enable a lot of     flected in an improving infrastructure for our indus-
other out in fast and unbureaucratic ways."            creative developers to find their niche and develop        try, so that we can grow even faster."
                                                       awesome games, while at the same time interna-
                                                       tional publishes are becoming more and more aware
                                                       of good quality coming from Germany. We need to
                                                       keep this trend alive and I still haven’t lost hope that
                                                       our government will eventually wake up and give
                                                       our industry the attention it deserves and the care to                                                                    MIMIMI PRODUCTIONS "SHADOW TACTICS"
                                                       help it expand and live up to its true potential."

                                                                                                                                                                                               HENDRIK KLINDWORTH,
                                                                                                                                                                                               CHIEF EXECUTIVE OFFICER,
                                                                                                                                                                                               INNOGAMES

                                                                                                                                                                             " Being located in the heart of Europe, Germany
                                                                                                                                                                             offers good access to all European markets. The dif-
                                                                                                                                                                             ferent regions host multiple game studios which
                                                                                                                                                                             are successful on diverse platforms and vary in size,
                                                                                                                                                                             style and strategic approach. Many German devel-
                                                                                                                                                                             opers and publishers have decades of experience in
                                                                                                                                                                             the market and will continue to be successful in the
                                                                                                                                                                             future as they focus on sustainable growth."
        KING ART. "IRON HARVEST 1920+"                              "TRANSOCEAN 2: RIVALS"                                     BLUE BYTE. "ANNO 1800"

18                                                                                                                                                                                                                                19
in "Star Wars Battlefront II" (Electronic Arts), "Mario +           Germany: eSports business revenue*
                                                                                                                        Rabbids Kingdom Battle" (Ubisoft) and "Super Mario
                                                                                                                        Odyssey" (Nintendo). With Sony's "PlayLink", friends
                                                                                                                        and family can gather in front of the TV and share a
                                                                                                                                                                                             In million euros
                                                                                                                        quick and easy gaming experience via smartphone
                                                                                                                                                                                       150
                                                                                                                                                                                      150
                                                                                                                        and tablet on the gaming console. With their new
                                                                                                                        gaming console Switch, Nintendo provides an oppor-
                                                                                                                                                                                       125
                                                                                                                                                                                      125                               CAGR
                                                                                                                        tunity to play together even on one device which can
                                                                                                                                                                                                                        +27 %
                                                                                                                        be taken anywhere at any time. Sharing gaming ex-
                                                                                                                                                                                       100
                                                                                                                                                                                      100
                                                                                                                        periences online also moved more into the spotlight.
                                                                                                                        Gamers can, for example, jump right into a friend's
                                                                                                                                                                                        75
                                                                                                                                                                                       75
                                                                                                                        story and continue to play it together such as in "Far
                                                                                                                        Cry 5" (Ubisoft). For online events with special mis-
                                                                                                                                                                                        50
                                                                                                                                                                                       50
                                                                                                                        sions, friends arrange joint gaming sessions to play
                                                                                                                        games like "Destiny 2" (Activision). Even the audi-
                                                                                                                                                                                        25
                                                                                                                                                                                       25
                                                                                                                        ence of a live-stream can be involved interactively

TRENDS FOR THE                                                                                                          in the gaming experience, e.g. on the video platform
                                                                                                                        Mixer (Microsoft). Never before have there been so
                                                                                                                                                                                        0
                                                                                                                                                                                         0
                                                                                                                                                                                                  50
                                                                                                                                                                                                2016
                                                                                                                                                                                                                 70
                                                                                                                                                                                                                2017
                                                                                                                                                                                                                          90
                                                                                                                                                                                                                         2018        2019
                                                                                                                                                                                                                                         110         130
                                                                                                                                                                                                                                                     2020

GERMAN GAMES MARKET
                                                                                                                        many ways to play with friends and family.                           Note: * Includes the following sources of
                                                                                                                                                                                             revenue: sponsoring/advertising, premium
                                                                                                                                                                                             content, entrance fees & merchandizing.           Source: Deloitte
                                                                                                                        PROFESSIONALIZATION OF ESPORTS
                                                                                                                        The development of eSports is rather unusual: No
                                                                                                                        other sports has ever grown from niche sport into a
Germany is one of the most important markets for computer and video games in Europe. In                                 mass phenomenon in such a short amount of time.
2016, it generated a revenue of 2.13 billion euros, with the PC being the dominating platform                           Millions of people in Germany follow digital sports,        According to an analysis by Deloitte, eSports
(based on the installed hardware), followed by smartphones and consoles. But another two                                be it live at a stadium or online via live-stream. The      is expected to generate a revenue of
areas will become more and more important in the years to come: eSports and Virtual Reality.                            rapidly growing popularity also entails the increas-        130 million euros by the year 2020.
                                                                                                                        ing professionalization of eSports, which also gains
JUST PLAY TOGETHER                                      one device. And yet, playing together has never been            more and more impact on the economy and politics.           paign: All major parties announced that they would
With the motto "Just Play Together", gamescom           easier and more versatile than it is today – which was          An increasing number of companies like Audi and             increase funding for digital sports in the upcoming
2017 put one of the most vital features of games in     the focus at gamescom 2017, also due to a particularly          Vodafone become involved in digital sports in or-           legislative period. The announcement by the Olym-
the spotlight: Even the very first digital games like   high number of novelties: Friends play together in a            der to reach the young, internet-savvy target group         pic Council of Asia (OCA) to make eSports a medal
"Pong" could be played together with friends on just    room and experience stories together, for example,              which can no longer be addressed through tradition-         event at the 2022 Asian Games in Hangzhou is an-
                                                                                                                        al advertising only. eSports also played a significant      other indicator for the increasing professionalization
                                                                                                                        role during the German parliamentary election cam-          of eSports and its worldwide recognition as a sport.
                       Four in ten gamers in Germany play together with others

                                              Share of German gamers who play
                                              multiplayer games at least occasionally

                                                                                                                         eSports in
                                                                                                                         Germany today
                                                                                                                         can measure
                                                             16-24       25-34       35-44       45-54        55+        up to tradi-
© 2017 game/YouGov
                                                            years old   years old   years old   years old   years old    tional sports

20                                                                                                                                                                                                                                                                21
INNOVATIONS FOR                                           reductions in the second half of 2017, the user base
INFINITE GAMING EXPERIENCES                               recorded a noticeable increase. Right now, Virtual
The games industry has always been a pioneer in us-       Reality is becoming an entirely new platform – not
ing innovative technologies to improve the gaming         only for computer and video games, but also for
experience. Many technological innovations aim to         various economic sectors. If you want to experience
create even more realistic, massive, virtually bound-     what the computer platform of the future feels like,
less game worlds. gamescom 2017 delivered proof for       you can't avoid video games. A series of upcoming
this kind of innovation power: More than any other        games show off the level of creativity the latest for-
media industry, the games industry already provides       mats and ideas for Virtual Reality are being tried out
content in the so-called 4K resolution as well as the     with as, for example, "The Inpatient" for PlayStation
use of HDR technology (High Dynamic Range). With          VR, "Transference" (Ubisoft) or the VR version of "The
Sony's PlayStation 4 Pro and Microsoft's Xbox One X,      Elder Scrolls V: Skyrim" (Bethesda).
new models of the current console generation were
introduced, which support the latest standards for
the considerably higher resolution and impressive
contrast the latest TV generation has to offer. This
new technology is not only used by new games such
as "Assassin's Creed Origins" (Ubisoft), "Forza Mot-
orsport 7" (Microsoft) and "Middle-earth: Shadow of
War" (Warner Bros.). Some games that have previous-
ly been released contain free updates, too, in order to
present improved image quality on the latest gam-
ing consoles.
   Virtual Reality is another example for the games
industry's strong will to overcome technical hur-
dles over and over again in order to be able to pres-
ent even more intense gaming experiences: Upon
release of the current headset generation and price

                                 The interest in VR headsets is on the rise

         Share of German inter-                           Share of German internet users who already use
         net users who have heard                         VR headsets for digital games or can imagine
         of special VR headsets                           using VR headsets for digital games in the future

                                                                                                                                 "Anno 1800", the next installment of the renowned
                                                                                                                                 strategy series, is being developed in close
                                                                      16-24       25-34       35-44       45-54        55+       connection with the loyal Anno community.
© 2017 game/YouGov                                                   years old   years old   years old   years old   years old

22                                                                                                                                                                                   23
GAMESCOM: CELEBRATE THE GAMES
     Major innovations from Germany, Europe and the rest of the world are showcased at games-
     com, the highlight of the interactive entertainment industry’s annual calendar.

     gamescom is both a trade fair and a public event,                for exhibitors, trade professionals and the media.
     making it a unique entertainment experience for all              The exceptional infrastructure in this area makes
     visitors. It is hosted by the city of Cologne, where it          it an ideal forum for successfully conducting busi-
     has taken place in August of every year since 2009.              ness and holding in-depth discussions. The busi-
     Koelnmesse GmbH – one of the largest and most                    ness area is a top meeting spot for the 30,700 trade
     modern expo centres worldwide, with 284.000                      professionals who attend the event.
     square metres of floor space - is the service provider               The gamescom congress is one of the most im-
     responsible for organising and running the event.                portant conferences for digital games in Germany.
     In 2017, over 350,000 people from 106 countries at-              More than 114 speakers discuss the latest trends in
     tended the event, visiting booths run by 919 exhibi-             several key areas of the games industry. This con-
     tors from 54 countries – more than ever before.                  ference has been officially accredited as a training
                                                                      programme for teachers and other education pro-
     GAMESCOM: THE CONCEPT                                            fessionals; upon request, participants will be given
     The success of gamescom is due in large part to                  a certificate to that effect at the check-in desk. The
     the idea behind it. The event brings together rep-               conference is organised by Koelnmesse GmbH and
     resentatives of every link in the industry’s value               supported by North Rhine-Westphalia’s Minister
     chain, from developers and publishers to retailers               for Federal Affairs, Europe and the Media, the new
     and consumers, and creates forums for discussion                 German Games Industry Association game – and
     at every level. The entertainment area is aimed at               the City of Cologne.
     games fans from the general public. It comprises                     In addition to these main pillars, gamescom
     four modern exhibition halls with a total of about               offers a multifaceted programme of other events.
     200.000 square metres of floor space and both an                 The gamescom city festival features concerts and
     indoor and an outdoor area. Here, gamescom at-                   entertainment in Cologne’s city centre, which al-
     tendees can try out the latest gaming software and               ways takes on a festive atmosphere for the entire
     hardware. The business area is an exclusive space                duration of the event.

                                           „We are thrilled. gamescom 2017 set
                                           new standards and achieved an all- time
                                           visitor high, showing more than ever
                                           it's exceptional global importance as a
                                           360-degree event experience and lea-
                                           ding communication platform for current
                                           and upcoming topics in the computer
                                           and video games industry."
                                           (Gerald Böse, CEO of Koelnmesse GmbH)

24                                                                                                                        25
gamescom impressions

GAMESCOM AWARD                                                            consideration. Games are eligible if they were not
The gamescom award is presented every year to                             published in Germany before gamescom and are                                  gamescom offers a great variety of having fun
honour the best games at the event. All companies                         available in the entertainment area for attendees to
                                                                                                                                                        in all aspects of gaming, showing how videgames
exhibiting at gamescom can submit their games for                         view and play.
                                                                                                                                                        can connect people and bring them together.

Protection of minors and media literacy
At gamescom, the games industry also acknowledges its responsibil-
ity to help protect minors. The provisions of German youth protection
laws are consistently observed throughout the exhibition area, and
comprehensive measures are in place to protect young attendees
from harmful content, including age verification at exhibitors’ booths.

26                                                                                                                                                                                                        27
HAMBURG AND BERLIN IN DETAIL                                In the catchment area of Frankfurt/Main, Bethesda
                                                                                                             Today, Hamburg is home to some of the biggest           and its in-house Studio id Software have set up

GERMANY'S DEVELOPER LANDSCAPE                                                                                gaming companies in Germany, like, e.g., Goodgame
                                                                                                             Studios (around 350 employees), Bigpoint (around
                                                                                                             500 employees) or InnoGames (around 410 employ-
                                                                                                                                                                     office, and this is also where Chris Roberts is work-
                                                                                                                                                                     ing on "Star Citizen" with Foundry 42. Also, Crytek,
                                                                                                                                                                     one of the most popular German gaming companies,
                                                                                                             ees). All three of them are specializing on free2play   has its headquarters in the financial metropolis, and
                                                                                                             and browser and/or mobile games. But internation-       there are also development studios like Deck 13 or
                                                                                                             al companies have their offices here, too, such as      Keen Games.
The German games industry is typically focused on the big cities, with Hamburg and Berlin                    Square Enix, Capcom or Warner Bros., which shows            Munich, on the other hand, is home to big in-
having become the hot spots in the last few years. Other economic centers for the games in-                  that Hamburg has become one of the most impor-          ternational players like Activision/Blizzard, Take 2
dustry are Munich, the Frankfurt/Main region and the catchment area of Cologne and Dussel-                   tant locations for the industry in Germany. This is     (Rockstar/2K) and Koch Media. Also, there's Travian
dorf where most developers and publishers are based (see map below).                                         also emphasized by respective educational offerings     Games, another free2play heavyweight from Ger-
                                                                                                             at various colleges, a large number of indie studios    many with around 200 employees, and a number
                                                                                                             and traditional gaming companies like Daedalic En-      of smaller studios like the young, but very success-
                                                                                                             tertainment or DeepSilver Fishlabs.                     ful team of Mimimi Productions, or remote control
                                                                                                                 Berlin, too, has gained importance over the last    productions whose studio Chimera Entertainment
                                                                                                             few years, and has become the location of choice        has worked on "Angry Birds Epic" for Rovio, among
                                                                                                             for big players like Wooga (around 250 employees),      other things.
Gaming Clusters in Germany                                                                                   Gameduell (around 160 employees) or Yager (around           Plus, all cities mentioned here offer various net-
                                                                                                             130 employees). Besides that, Berlin has a vibrant      works for developers, promoting networking and
                                                                          23                                 and prosperous indie scene, and also a number of        exchange among one another, providing experts
        Game Publishers                                                                                      colleges and international companies like Tencent,      where needed, etc. Also, many funding organiza-
        Game Developers                                           55                                         Gamevil, King, Epic Games or Wargaming, who have        tions have their offices and contact partners there.
                                                                                                             set up office in the German capital. International
                                                              Hamburg
                                                                                                             conferences, too, are held in Berlin on a regular ba-   STUDIOS FAR OFF THE METROPOLITAN CENTERS
                                                                                                             sis, most notably the QUO VADIS developer confer-       But lesser known regions far off the metropolitan
                                                                      2                                 57   ence which is now the creative hub of International     areas are home to successful gaming companies as
                                                              7                                 118          Games Week Berlin.                                      well. Mobile gaming pioneers HandyGames, e.g.,
                                                                                                                                                                     have their offices in Giebelstadt near Würzburg.
                                                             Hanover
                                                                                                             ADDITIONAL CITIES IN BRIEF                              Publisher Kalypso Media, known for the "Tropico"
                                                                  4       Lower Saxony             Berlin    Other important companies and events are distrib-       series, has its headquarters in Worms, while the
                                                                                                             uted across the remaining conurbations: Greater         free2play experts of flaregames reside in Karlsruhe
                                           25                15           Hanover included
                                                                                                             Cologne, e.g., is hosting Europe's leading trade show   where Gameforge is located, too. The map on the
                                      75                                                                     for digital games, gamescom, every year in August,      left is therefore only a rough overview of the hot
                                                                                                             and is also home to companies like Electronic Arts,     spots of the German games industry. All compa-
                                      Rhine-Ruhr                                                             Turtle Entertainment (ESL: Electronic Sports League)    nies and their locations are detailed in the company
                                      region                                                                 and Ubisoft (in Dusseldorf).                            register of this brochure, starting on page 38.
                                                        20    Frankfurt/Main
                                                   30

                                                                          73 35
                                                                                      Bavaria
                                                                                      Munich included

                                                        9                                 25
                                                   40                                43
                                            Baden-Württemberg                       Munich

Source: Germany Trade & Invest 2018

28                                                                                                                                                                                                                      29
"The Surge" by German developer Deck 13
(co-creators of the award-winning action game
Lords of the Fallen) has won a total of three
categories at the German Developer Adwards
2017: Best Graphics, Best PC/Console Game and
Best German Game. "The Surge 2" was announced
recently and is scheduled for release in 2019.

30                                               31
LIST OF EDUCATION OPPORTUNITIES IN GERMANY
                                                                                                                         PUBLIC COLLEGES
                                                                                                                         College                                         City                     Website                        Degree Programs Offered
                                                                                                                         Anhalt University of Applied Sciences           Köthen                   www.hs-anhalt.de               • Applied Computer Science – Digital Media and
                                                                                                                                                                                                                                    Games Development (B.A.)
                                                                                                                         Augsburg University of Applied Sciences         Augsburg                 www.hs-augsburg.de             • Interactive Media (B.A.) • Interactive Media Systems (M.A.)
                                                                                                                         Burg Giebichenstein University of Art and       Halle                    www.burg-halle.de              • Design of Playing and Learning (M.A.)
                                                                                                                         Design Halle
                                                                                                                         h_da Darmstadt University of Applied Sciences   Darmstadt                www.h-da.de                    • Animation & Game (B.A.)
                                                                                                                         Hamburg University of Applied Sciences          Hamburg                  www.haw-hamburg.de             • Time-Dependent Media / Sound - Vision - Games (M.A.)
                                                                                                                         Harz University of Applied Sciences             Wernigerode              www.hs-harz.de                 • Media and Games Conception (M.A.)
                                                                                                                         Hochschule der Medien                           Stuttgart                www.hdm-stuttgart.de           • Audiovisual Media – focus on Interactive Systems/Games (M.A.)
                                                                                                                         HTW Berlin University of Applied Sciences       Berlin                   www.htw-berlin.de              • Game Design (B.A.)
                                                                                                                         Kempten University of Applied Sciences          Kempten                  www.hochschule-kempten.de      • Computer Science – Game Engineering (B.Sc.)

JOB MARKET SITUATION AND EDUCATION                                                                                       Mittweida University of Applied Sciences
                                                                                                                         Technical University of Munich
                                                                                                                         TH Köln, Cologne Game Lab
                                                                                                                                                                         Mittweida
                                                                                                                                                                         Munich
                                                                                                                                                                         Cologne
                                                                                                                                                                                                  www.hs-mittweida.de
                                                                                                                                                                                                  www.tum.de
                                                                                                                                                                                                  www.colognegamelab.de
                                                                                                                                                                                                                                 • Media Informatics and Interactive Entertainment (B.A.)
                                                                                                                                                                                                                                 • Computer Science – Games Engineering (B.A.)
                                                                                                                                                                                                                                 • Digital Games (B.A.) • G ame Development and Research (M.A.)

OPPORTUNITIES IN GERMANY'S GAMING INDUSTRY                                                                               Trier University of Applied Sciences            Trier                    www.hochschule-trier.de
                                                                                                                                                                                                                                 • from 2018: Digital Games (M.A.)
                                                                                                                                                                                                                                 • Digital Media and Games (B.Sc.) • Intermedia Design (B.A.)
                                                                                                                                                                                                                                 • Computer Science (focus on Game Technology) (M.A.)
                                                                                                                                                                                                                                 • Design (focus on Intermedia Design) (M.A.)
                                                                                                                         University of Bayreuth                          Bayreuth                 www.uni-bayreuth.de            • Computer Game Studies (M.A. & M.Sc.)
Germany – the land of poets and thinkers, fast but pricey luxury cars and high-quality products "Made                    University of Paderborn                         Paderborn                www.uni-paderborn.de           • Media studies (B.A. & M.A.)
in Germany". These are most certainly the first clichés that come to mind when thinking of Germany.                      University of Würzburg                          Würzburg                 www.uni-wuerzburg.de           • Games Engineering (B.Sc.)
                                                                                                                         PRIVATE COLLEGES
But these days, Germany is also an important market          INCREASING NUMBER OF EDUCATION
                                                                                                                         Educational Institutions                    City                         Website                     Degree Programs Offered
for the gaming industry, not only because it has the         OPPORTUNITIES
                                                                                                                         bib International College                   Bergisch Gladbach,           www.bib.de                  • Media Informatics – Game Development (B.Sc.)
highest sales potential compared to the rest of Europe.      This increasing demand of employees and trained                                                         Hanover, Paderborn                                       • Game Design – Art & Animation (B.A.)
Also, with regard to production, Germany has become          staff needs to be met in one way or the other. Hence,       BTK - University of Art & Design            Berlin                       www.btk-fh.de               • Game Design (B.A.)
an important location according to the latest figures.       there are numerous studios and companies offer-             design akademie berlin - SRH University for Berlin                       www.design-akademie-berlin. • Communication Design (B.A.) • Illustration (B.A.)
In 2017, there were approx. 521 companies specializing       ing in-house-training, like, for example, the Dussel-       Communication and Design                                                 de                          • Web Development (B.A.) • Film + Motion Design (B.A.)
in computer and video game development and pub-              dorf-based Ubisoft studio Blue Byte. Also, in addition                                                                                                           • Marketing Communication (B.A. & M.A.) • Institute for Ludology
lishing. In detail, there are 337 development studios,       to private training facilities, colleges and universities   Designhochschule (University of Design)         Leipzig, Schwerin        www.designschule.de         • Game Design (B.Sc.)
61 companies focused on publishing, and 123 compa-           have been offering a number of games study pro-             Games Academy                                   Berlin, Frankfurt/Main   www.games-academy.de        • GA Certificate - Approved Game Programmer • GA Certificate -
                                                                                                                                                                                                                                 State-Approved Game Designer • GA Certificate - Approved Game
nies acting as both developer and publisher (source:         grams for a few years now. The potential for innova-
                                                                                                                                                                                                                                 Producer • GA Certificate - Approved Digital Artist
Projection by game based on the industry database            tive content and technologies of the gaming industry
                                                                                                                         Macromedia University of Applied Sciences  Berlin, Cologne,              www.macromedia.de           • Game Design (B.Sc.) (Stuttgart only)
"Industriekompass Games" – www.industriekom-                 is also recognized as high-tech qualifications by oth-                                                 Freiburg, Hamburg,                                        • Game Design and Development (Macromedia Certificate, B.Sc. Hons)
pass-games.de. Effective date: April 19, 2017).              er industries. Whether young talents tend to be ori-                                                   Munich, Stuttgart                                         • Media and Communication Design (B.A.)
                                                             ented towards Computer Science, Game Design, Art,           mAHS, media Academy – University Stuttgart Stuttgart                     www.media-hs.de             • Game Design (B.A.) • Animation Design (B.A.)
NUMBER OF EMPLOYEES IN GERMANY                               3D Animation or lately even Virtual Reality, there are      MD.H University of Media Design            Berlin, Düsseldorf,           www.mediadesign.de          • Game Design (B.Sc.)
These companies employ a total of 11,140 people who          around 15 public colleges and universities (see list on                                                Munich
work directly in games development. When looking at          the right) covering all aspects of game development         S4G – School for Games                     Berlin                        www.school4games.net           • Game Development • Game Graphics • Game Engineering
                                                                                                                                                                                                                                 • Game Production • Game Programming
the industry as a whole, including journalists, scientists   in various study programs specializing on games.
                                                                                                                         SAE Institute                                   Berlin, Bochum, Cologne, www.sae.edu                    • Game Art Animation (B.A. / B.Sc.)
or specialized retail salespeople linked to the gaming in-   Plus, there are some private colleges offering educa-                                                       Frankfurt/Main, Hamburg,                                • Games Programming (B.Sc.)
dustry, the number even amounts to 28,460 employees.         tional programs for junior developers, too.                                                                 Hanover, Leipzig, Munich,                               • Professional Media Creation (M.A.)
   Hamburg and Berlin in particular are regarded as             These private colleges charge tuition fees or offer                                                      Stuttgart
the hot spots of the German developer scene since            scholarship programs to their students. Public uni-         School of Games                                 Cologne                   www.medienberufe.de         • Game Artist PLUS Media Designer Digital and Print
the biggest companies are located there. Plus, there         versities, on the other hand, can be attended free of                                                                                                                (IHK - Chamber of Industry and Commerce)
                                                                                                                                                                                                                               • Game Programmer PLUS IT Specialist Application Development
are companies like Goodgame Studios, Bigpoint,               charge. All interested students should pay attention                                                                                                                 (IHK - Chamber of Industry and Commerce)
InnoGames, Crytek, Gameforge, Blue Byte, Gami-               to what kind of degree they can obtain and what                                                                                                                   • Game Business PLUS Marketing Communication Managers
go, Travian Games and Wooga, just to name a few,             types of cooperation there are with companies in or-                                                                                                                 (IHK - Chamber of Industry and Commerce)
which were founded in Germany and have each                  der to have the best chances possible to gain a foot-       SRH University Heidelberg                       Heidelberg               www.hochschule-heidelberg.de • Game Development (B.Sc.) • VR & AR (B.Sc.)
grown to over 200 employees by now.                          hold in the industry                                        University of Applied Sciences Europe (UE)      Berlin, Hamburg          www.ue-germany.com           • Game Design (B.A.)

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