2021 MEDIA KIT - Trusted Media Brands
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FARM & RANCH LIVING
is a unique community of
readers who have a hands-on
connection to their homes.
When they're not tending to
their land, they're enjoying it by
riding horses or ATVs, hunting
or fishing. Simply put, Farm &
Ranch Living celebrates the
heritage and everyday joys of
life on the land and the hard
work required to maintain it.
2021 MEDIA KIT
circulation
200kRate Base
6X
Per Year
reader
profile
540k* 57%
Audience Women
43%Men
* Publisher Estimate
69
Median Age
51%Run a
51%
HHI $50K+*
farm/ranch
2021 MEDIA KIT
SOURCE: Farm & Ranch Living Editorial Assessment Research
*Publisher Estimate
*Subscriber Database 2020
90% Of all stories, photos &
advice are reader generated
47% Enjoy outdoor
80%
Participate
activities in gardening
55%
Travel
68%
Are passionate
domestically about exercise
& health
64% 49% 39%
Pet owners Own dogs Own cats
2021 MEDIA KIT
SOURCE: Subscriber Database 2020; Farm & Ranch Living Editorial Assessment Research
75% live, work or
grew up on farm
51%Run a
58%
Own/work
farm/ranch on 50+ acres
58%
Household owns
42%
Household owns
a pickup truck a tractor
32%
Household owns
28%
Household owns
an SUV an ATV
2021 MEDIA KIT
SOURCE: Farm & Ranch Living Editorial Assessment Research
FEB/MAR APR/MAY JUN/JUL
•A g Diaries: Cattle ranch •A g Diaries: Couple that •R emember When: A reader
in snowy Avon, Montana splits their time between her waxes nostalgic about
•F eatures: Farmer profiles: Michigan market garden and his family’s trusty New
2021 Savannah Montero, his Indiana grain farm Holland hay baler
78-year-old cattle rancher •F eatures: Explore the rural/ •A g Diaries: A military veteran
in Winnemucca urban digital divide what’s family harness innovative
• I n The Field: Readers fix up a being done to get internet practices to keep their
1950 Farmall C Demonstrator access to rural areas Minnesota farm sustainable
and a 1939 Ford 89 • I n The Field: 1957 Oliver •F eatures: A teenage
•A Dog's Life: Greet Waldo Super 99, a 1936 Farmall horsewoman and cattle
and Fiona, who help out on an F30 and a 1960 Ford F-500 wrangler writes about farm life
Alabama family’s hobby farm Custom Cab fire truck • I n The Field: Restore a 1962
•P lus: Winners of 2020’s Life •A Dog's Life: Cody, a border John Deere 2010, a 1957 Ford
on the land photography collie/Australian shepherd 901 tractor and a 1965 Chevy
contest and launch the 2021 mix who’s a good dog on a K10 truck
My Favorite Tractor contest! Pennsylvania farm
AD CLOSE 3.29.21
AD CLOSE 11.24.20 AD CLOSE 1.27.21 MATERIALS DUE 4.9.21
MATERIALS DUE 12.4.20 MATERIALS DUE 2.9.21 MAIL START DATE 5.17.21
MAIL START DATE 1.19.21 MAIL START DATE 3.22.21
AUG/SEPT OCT/NOV DEC/JAN
•A g Diaries: Take the ferry •A g Diaries: Farm-blogging •A g Diaries: The Modern Day
to a goat dairy on Kodiak mom in Iowa who runs a pig Farm Chick, a Wisconsin dairy
Island, Alaska operation with her husband farmer and farm blogger
•F eatures: Best farm and •F eatures: Land affordability •F
eatures: Farmers giving back
ranch heritage and history issues and opportunities for during the holidays
museums across the country; young/new farmers •P
hoto Feature: Reindeer!
• I n The Field: 1951 Farmall Cub, • I n The Field: Winners and Alpacas! Llamas! Camels!
a 1935 John Deere B, and runners-up of our annual We'll take readers to farms
a 1974 Ford F-150 My Favorite Tractor contest that offer wintertime petting
•P lus: Life on the Land zoos and holiday photo ops
AD CLOSE 8.2.21
photo contest
MATERIALS DUE 8.13.21 AD CLOSE 9.27.21
AD CLOSE 5.24.21 MAIL START DATE 9.24.21 MATERIALS DUE 10.8.21
MATERIALS DUE 6.4.21 MAIL START DATE 11.17.21
MAIL START DATE 7.12.21
2021 MEDIA KIT
NOTE: Dates & Editorial Subject to Changead specs
MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE FILE REQUIREMENTS
Spread 14.5" x 10.375" 14" x 9.875" 14.75" x 10.625" • Required file format is PDF/X-1a 2001 (vector) 300 dpi
Full Page 7.25" x 10.375" 6.75" x 9.875" 7.5 x 10.625" • All supplied PDF/X-1a files must be CMYK. No spot
colors. All fonts and images should be embedded.
1/2 Horizontal 7.25" x 5.0625" 6.75" x 4.5625" 7.5" x 5.3125" Do not apply style attributes to basic fonts
1/2 Horiz. Spread 14.5" x 5.0625" 14" x 4.5625" 14.75" x 5.3125" • Trusted Media Brands, Inc. utilizes virtual proofing
1/2 Vertical 3.5" x 10.375" 3" x 9.875" 3.75" x 10.625" technology. A hard copy proof is not required.
If you opt to use a SWOP proof for your internal
1/3 Horizontal 7.25" x 3.375" 6.75" x 2.875" 7.5" x 3.625" color approval render at 100% of size
1/3 Vertical 2.3125" x 10.375" 1.8125" x 9.875" 2.5625" x 10.625"
AD PORTAL INFO
2/3 Vertical 4.6875" x 10.375" 4.1875" x 9.875" 4.9375" x 10.625"
https://www.adshuttle.com/trustedmediabrands
1/6 Vertical 2.3125" x 5.0625" 1.8125" x 4.5625" 2.5625" x 5.3125"
1/3 Square 4.3125" x 4.5625" 4.3125" x 4.5625" NO BLEED
PRODUCTION CONTACTS
KRISTINE JACOBSON
Senior Production Manager
T 414.423.3919
E Kristine.Jacobson@TrustedMediaBrands.com
AR ACELY LOPEZ
Production Manager
T 646.518.4265
E Aracely.Lopez@TrustedMediaBrands.com
2021 MEDIA KITGROSS COVER AD SALES
RATES RATES CONTACTS
rates
1 PAGE COVER 2 EASTERN ADVERTISING
DIRECTOR
4C $21,156 $25,390
contacts
PETE HOLFELDER
BW $17,980 E Pete.Holfelder@TrustedMediaBrands.com
COVER 3 T 646.518.4239
2/3 PAGE $24,330
4C $17,010 DIRECT RESPONSE SALES
BW $14,460 COVER 4 WARREN BERGER
E Wberger@MediaPeople.com
$27,500
T 212.779.7172 ext. 223
1/2 PAGE
4C $13,220
BW $8,020
1/3 PAGE
4C $9,430
BW $8,020
2021 MEDIA KIT
NOTE: All rates are gross. Split Runs: Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on
specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates are available upon request. Commission: Agency
commission, 15%. Net 30 days. Changes in Rates: Announcement of any change in rates will be made at least 30 days prior to the publication date
of the first issue to be affected by such new rates. General Conditions: All orders are accepted subject to the Publisher’s general conditions.You can also read
