MEDIA KIT 2021 - Tatler Asia Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
THE TATLER HOMES BRAND
For 15 years, Tatler Homes has remained the leading
luxury interior and design magazine. Tatler Homes is
published three times a year in Malaysia and bi-monthly
in Singapore, and the Philippines.
“We live in unprecedented times where the home is now at the very
centre of our lives. Tatler Homes celebrates the spaces we inhabit –
what they are and what they could be. Inspiring and informative,
engaging, and evocative, we are committed to making Tatler Homes
an authoritative voice in this sphere. We create substance-driven
content which showcase our partners’ products in creative and
captivating ways. We reinforce and enhance our partners’ agendas with
all the tools at our disposal - whether print, digital or social media – by
broadening their reach with relevance and elegance”
Jennifer Choo
Editor-in-Chief, Homes
OUR PLATFORMS: DIGITAL
Our digital offering includes:
CONTENT CREATION
With your desired target audience, we utilise insight and creativity
to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to maximise
engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reach a desired KPI
REPORTING
An insightful post-campaign report
REACH & ENGAGEMENT
DIGITAL
40,297 6,185 5,764
Pageviews Sessions Unique Visitors
53% 25% 23% 52% 48%
45+ Years 35-44 Years 25-34 Years Female Male
GROWTH TRENDS
285%
Yearly Projected Traffic Growth
OUR PLATFORMS: PRINT
Our print offering includes:
A STRONGER VISUAL IDENTITY
Tatler Homes features a bold, sophisticated design through typography
and visually strong treatment
INSPIRING CONTENT
As an authority in the luxury market, Tatler Homes will focus on both local
and international trends and industry leaders, so that affluent consumers and
aspirational readers can read about the best offerings and news in the market
at a glance
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to capture the eyes and
minds of our readers and enhance luxury presence
TARGETED DISTRIBUTION
Tatler magazine is circulated to qualified VIPs & subscribers and is distributed
at key locations and events. These include 5-star hotels, retail outlets, banks,
health, fitness and beauty centres, airlines, private jets, luxury services
apartments and more…
PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and
compel our audience to take action. Through a unique
editorial lens, we create meaning and purpose across the
topics our readers want most:
Interior Design,
Architecture,
Real Estate,
Home Furnishings,
Lifestyle and Travel
APRIL AUGUST
There’s No Place Heritage +
Like Home Sustainability
DECEMBER
Craftsmanship +
Looking towards
2022 design trends
BRANDED CONTENT SOLUTIONS
We deliver 360-branded content
solutions to your audience and
encourage innovation in every
aspect of our work for a deeper
level of engagement
CONTENT
Online Articles / BespokePrint / Content Hubs / Videos / Custom Content
RESEARCH
Audience Survey / Audience Insights / Community Circles
DIGITAL
Engagement Solutions / Webinars / Content Syndication / EDM
EVENTS
Awards / Conferences / Experiences / Round Tables / Networking Cocktails
PRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (RM) 6X 12X
Standard Advertising
Full Page (ROP) 1 12,430 11,510 10,500
Double Page Spread (ROP) 2 24,860 23,020 21,200
Special Insertion
Outside Back 1 26,690 22,090 20,410
Inside Back 1 18,310 17,050 15,620
IFC Spread 2 41,830 39,980 37,885
1st DPS 2 32,340 30,240 27,888
2nd DPS 2 30,320 28,220 25,960
3rd DPS 2 29,060 26,960 24,700
4th DPS 2 27,800 25,700 23,440
1st Ad Facing TOC 1 13,520 12,520 11,420
2nd Ad Facing TOC 1 13,520 12,520 11,420
3rd Ad Facing TOC 1 13,520 12,520 11,420
Masthead 1 13,520 12,520 11,420
Editor’s Note 1 13,520 12,520 11,420
Guaranteed Positions Non-Standard Advertising Booking Deadline
Cancellation
Depending on availability of Rates quoted are for basic process colours Six weeks preceding the month of publication.
No cancellation accepted after 6 weeks
space and subject to the (Cyan, Magenta, Yellow & Black). Rates for Closing Deadline
preceding the month of
following surcharges: insert, special colours, metallic inks, For non-prime position, closing date for all
publication. Bookings for fixed and prime
Fixed position: 20% loading gatefolds and other non-standard material is the first day of the month preceding
position advertisements are non-cancellable.
advertising are available from the director. the month of publication.
DIGITAL ADVERTISING RATES & SPECIFICATIONS
Desktop Size Rates (RM)
Premium Billboard 970 (W) X 250 (H) Upon request
Billboard 970 (W) X 250 (H) Upon request
Large Leaderboard 970 (W) X 90 (H) Upon request
Interscroller 1600 (W) X 800 (H) Upon request
Half Page Ad
300 (W) X 600 (H) Upon request
(Persistent)
LREC (Persistent) 300 (W) X 250 (H) Upon request
Floating Banner 970 (W) X 90 (H) Upon request
Mobile
LREC 300 (W) X 250 (H) Upon request
Full Page Banner 320 (W) X 480 (H Upon request
Interscroller 640 (W) X 960 (H Upon request
Takeover Banner 640 (W) X 960 (H) Upon request
Leaderboard 320 (W) X 50 (H) Upon request
Floating Banner 320 (W) X 50 (H) Upon request
Email Marketing One-Off
Endorsed eDM (Full 16k Database] RM13,000
Branded Content,
Upon request
Video Advertorials
• Rates effective Jan 2021 and are subject to further changes in 2021
• 100% SOV buys with specific ad unit combinations on desktop and mobile
• Site buy-outs are subject to availability and do not include DINING, GEN.T and SPECIAL PAGES
• Specs and guidelines will be provided upon receipt of a confirmation order
• Cancelation charges apply
• Rates are inclusive of 15% agency commissions and are subject to 6% SST
• Tatler Asia (Malaysia) Sdn Bhd reserves the right to approve creative artwork prior to display campaigns going live
• Material deadline: 14 days prior to live date. Late submissions that result in delayed start dates will not be compensated
MEDIA KIT
2021
For Sales & Advertising Enquiries:
Mawar Proehoeman
Account Director
+6019-851 5909
mawar.proehoeman@tatlerasia.comYou can also read
