Navigating through the Wave of Digital Disruption - Bursa Malaysia
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Navigating through the Wave of
Digital Disruption
100% 100% 100% 100% 51% 100% 100% 100% 100% 100% 60%
Sistem Ch-9 Media Metropolitan Natseven TV MP CJ ENM Big Tree Kurnia Gotcha The Right UPD Big Tree
Televisyen Sdn Bhd TV Sdn Bhd Sdn Bhd Sdn Bhd Outdoor Outdoor Sdn Bhd Channel Sdn Bhd Seni Jaya
Malaysia Sdn Bhd Sdn Bhd Sdn Bhd Sdn Bhd
Berhad
98%
The New 100% 100% 100% 100%
Straits Times
Primeworks Primeworks Alternate The Talent
Press
(Malaysia) Studios Distribution Records Unit
Berhad Sdn Bhd Sdn Bhd Sdn Bhd Sdn Bhd
100% 100% 52% 25% 20%
100% 100% 99% 100% Media Prima Rev Asia The Vocket Monster Maxoom*
Max – Airplay Synchrosound Studio One FM Radio Kool FM Radio Digital Holdings Sdn. Bhd. Scape Sdn. Bhd.
Sdn Bhd Sdn Bhd Sdn Bhd Sdn Bhd Sdn Bhd Sdn. Bhd. Sdn. Bhd.
All entities are 100% owned, unless otherwise stated. COMPANY
*Transaction completed in Nov 2019.
What digital was in 2016 • < 1% of Group ADEX revenues • Loss making • Combined reach of 6 million Malaysians • Separate platforms for each product
Our transformation focus areas
Transformation to Focus on content
Expand audience
a data driven – be where the
base
business audience are
Our transformation focus areas Transformation to a data driven business
Our transformation focus areas
Expand audience base
Our transformation focus areas Focus on content – be where the audience are
Our transformation focus areas Focus on content – be where the audience are
Our investments are bearing fruit
Our investments are bearing fruit • 10% of Group ADEX revenues • Profitable • Combined reach of > 14 million Malaysians • Largest mobile audience in Malaysia • 8x growth in revenues
MEDIA PRIMA ESPORTS 2020
Growth trajectory of the Esports industry
ESPORTS REVENUE GROWTH ESPORTS REVENUE STREAM
GLOBAL | 2017, 2018, 2019, 2022 GLOBAL - 2019
*source - NewzooREVENUE MODEL
• Publisher - Games Advertising / IAP
transaction & IP / Media Rights
• Organiser, platform & media -
Sponsorship & tickets
• Teams & Athlete - Sponsorship &
prize money
FUTURE GROWTH
• More local sponsor involve in esports AUDIENCE
• Grow the esports community both player • Player & casual audience
& audience through …
• Core audience between age of 19
• consistent tournament format (i.e.
KEK or up coming national league) BUSINESS - 24 years old*
• 10.6m (out of 20m) total game
• access to quality facilities ECONOMICS OF audience in Malaysia**
(connectivity, equipment, training)
for balance opportunity for player
ESPORTS
outside urban market
MARKET POTENTIAL
• Mobile gaming remains the largest segment
globally & fastest growing especially Asia Pacific
• 2018 - RM720 million IAP transaction (only on
Google & Apple store!) in Malaysia (30% YOY
growth)* lead by games like MLBB (Moonton),
PUBG (Tencent) & Free Fire (Garena) *source - App Annie
• Youtube Malaysia reported in 2018, Gaming *source - Comscore
content is 3X bigger than all sports combined!ESPORTS SPONSORSHIP IS STILL GROWING!
OVERVIEW OF ESPORTS SPONSOR FOR TOP LEAGUE TOURNAMENT 1H 2019
• Esports provide more segment for brands to get involve versus other sports or other events (i.e concert, carnival etc)
• Media Prima’s Kejohanan E-Sukan Kampus (KEK) has attracted 10 sponsors for its season 2 from only 5 sponsors in
season 1
*source - NewzooGAME DEVELOPER/
FEDERAL MINISTRY PUBLISHER
Kementerian Belia & Sukan | MDEC Tencent | Moonton | Garena | Valve |
Blizzard | EA Games
AGENCIES/ASSOCIATION AGENCY
Game agency | Media
agency | PR Agency
Structure and
current outlook TOURNAMENT
ORGANISER
Electronic Sports League (ESL) |
of the Esports The International etc
landscape MEDIA / PLATFORM
Twitch | Facebook Gaming | Youtube Gaming | Media companies
SPONSORS
FANS
Casual GamerTO SHINE A HEALTHIER LIGHT TOWARDS THE NEXT
BIGGEST SPORT AFTER FOOTBALL.
To push positive side of gaming.
Educating the mass on esports industry, the career and the future
path – beyond gaming.
Working with private and government to create a healthy and
professional infrastructure starting from University level.
SUPPORTING GOVERNMENT’S INITIATIVE
As a media company we deliver and support government’s
campaigns, projects and initiative to further thrust the esports and
OUR ROLE AS A gaming industry.
MEDIA COMPANY AS THE CHAMPION FOR GOOD COVERAGE
Pushing esports to mass.
FOR THE 9.8 Million daily views on our TV channels.
INDUSTRY. 4 Million readership on our print news yearly.
5 Million listeners yearly.
CONNECTING THE MISSING DOTS
To become the bridge between organisers, brands, media,
community and the mass.
Helping the grow and nurture the esports scene in Malaysia.EDUCATION
Educational elements in Esport tournaments.
To ensure that participants and also visitors could gain more
knowledge and be more exposed towards the industry.
EXPLORATORY
To explore working with different game titles and also
segment of Esports.
To work closely with internal staffs and provide a hands on
Esports experience and training.
Explore working with new clients and partners.
GRASSROOT
Tournaments for people in the outskirts and also grassroots.
To ensure that Esports is spread widely and also equally to
MEDIA PRIMA everyone in Malaysia.
ESPORTS
FOUNDATION
SUPPORT
Supporting Government’s and partner’s Esports initiative.
Event support or coverage support.KEJOHANAN E-SUKAN KAMPUS
A full esports and entertainment experience..
Tournament Education Entertainment
Top tier: Sembang KEK Jam
COD Mobile Gamers
MLBB JJCM Food
KEK Soft Skill Trucks
Lower tier:
FIFA19 Esports KEK Arked:
CS:GO educational Gaming
experience experience
Entry level:
KEK Arked GiveawaysKEK 2019 GROWTH STORY SO FAR!
Kejohanan E-sukan Kampus Semester 3 & 4
VIDEO CONTENTS
MORE THAN ATTENDEES ATTRACTS 20 PRODUCED
5.0M 125K 26M
Livestream views in 2019 Foot traffic in 2019 Total reach on social
286
TOTAL SOCIAL
MEDIA POSTINGS
CREATIVE
media platforms 248 VISUALS
DEVELOPED
(OVERALL)
ARTICLES
37 WRITTEN IN MGO!
REACHING OUT TO INCREMENT PRODUCTION
266 27% 68
ITEMS GIVEN OUT
182 FOR GIVEAWAYS
AND KEK TRIALS!
Campuses in Malaysia From 2,995 athletes Live stream have been
covering more than 51% participation in Sem 1, to produced by MPD x HONDA JAZZ
1 HYBRID
of the total campuses. 3,828 in Sem 2. Prime Works Studios.
GIVEAWAY!Media Prima Digital – Esports 2020
Esports Activation &
Digital Content
Content
Malaysia's biggest
esports campus event
mixed with
entertainment &
Local Games & Regional Games & education content
Esports Champion Esports Portal
Powered by Media Prima platforms i.e Digital, TV & Radio
Media and marketing arm to support A fully equipped event and Professional esports production works
and further amplify the talkability of tournament management for esports with full broadcast by
campaigns. and creative gaming activation. Media Prima’s very own sports
division.Thank you!
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