2021 MEDIA OPPORTUNITIES - Summerlin
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2021 MEDIA OPPORTUNITIES
Downtown Summerlin MEDIA SIGNAGE OPPORTUNITIES MORE THAN A DOWNTOWN, THE HEART OF A COMMUNITY Downtown Summerlin® is a 400-acre walkable, mixed-use urban core within the heart of the Summerlin® master- planned community located just east of the 215 Beltway between Sahara Avenue and Charleston Boulevard. The first phase, which opened in 2014, is a 106-acre outdoor retail, dining and entertainment destination. THE FUTURE OF THE DOWNTOWN SUMMERLIN AREA The initial phase consisted of 1.6 million square feet of mixed use and office development on 106 of the approximate 300 developable acres. Downtown Summerlin now boasts two Class-A office towers — ONE and TWO Summerlin. The first residential development, The Constellation, is fully leased with a second luxury apartment complex, Tanager®, currently leasing. The property is also home to City National Arena, practice facility for the National Hockey League’s Vegas Golden Knights, and Las Vegas Ballpark, a 10,000-capacity Triple-A baseball stadium home to the Las Vegas Aviators. These two major sports facilities make the property not only a popular location to shop, dine and be entertained, but also as an emerging sports hub. Rounding out Downtown Summerlin landmark facilities are Red Rock Casino Resort & Spa, Life Time Athletic and the City National Bank building.
Downtown Summerlin
BACKLIT/LED LOCATIONS
A.28/D.28
A.25/D.25 A.26/D.26
WOLFGANG PUCK
BAR & GRILL
A.21/D.21 A.24/D.24
A.22/D.22
A.19/D.19 LED
A.20/D.20
A.18/D.18
A.15/D.15
A.17/D.17
NORTH
GARAGE
A.11/D.11 A.14/D.14
A.12/D.12
A.9/D.9
A.8/D.8 A.10/D.10
A.5/D.5 A.6/D.6 A.7/D.7
SOUTH
GARAGE
A.3/D.3
(23) Advertising/Directory
LUXURY APARTMENTS
A.1/D.1
Downtown Summerlin
POLE BANNER LOCATIONS
B1 (25 Poles/50 Faces) — Festival Plaza Drive
B2 (22 Poles/44 Faces) — Park Center Drive WOLFGANG PUCK
BAR & GRILL
B3 (18 Poles/36 Faces) — Macy’s Promenade
B4 (19 Poles/38 Faces) — Marketwalk Place
B5 (24 Poles/48 Faces) — Rosemary Park Drive
B6 (12 Poles/24 Faces) — Sage Park Drive
B1 B2
North B5 — (14–24) 14 15 16 17 18 19 20 21 22 23 24
South B5 — (1–13) 1 2 3 4 5 6 7 8 9 10 11 12 13
B5
11 25
11 22
10 24
9 23 10 21
NORTH 22 9 20
GARAGE
21 8 19
8 20 7 18
North B4 — (10–19) 10 11 12 13 14 15 16 17 18 19
South B4 — (1–9) 1 2 3 4 5 6 7 8 9
B4
7 19 6 17
6 18 5 16
5 17 4 15
10 11 12 13 14 15 16 17 18 North B3 — (10–18)
B3 1 2 3 4 5 6 7 8 9 South B3 — (1–9)
4 16
1 2 3
15
12 13 14
3 14
North B6 — (7–12) 7 8 9 10 11 12
South B6 — (1–6) 1 2 3 4 5 6
B6
2 13
1 12
West B2 — (1–11) East B2 — (12–22)
SOUTH
GARAGE
West B1 — (1–11) East B1 — (12–25)
Downtown Summerlin
LED
Full-Motion Capability
NEW 12' x 30' Exterior LED 8am–11pm Display Time
Located on Festival Plaza Drive, Main Street
1.25 Million Impressions per 4 Weeks
of the Property
16 :15 spots on a 4-minute total loop
High Visibility
Downtown Summerlin
4' X 6' BACKLIT SPECIFICATIONS
Size File Prep
• 47.67"w x 70.90"h (finished size) Please collect for output or package all jobs; include
• 45.67"w x 69.90"h (live/safety area) bleed when applicable)
• 23.835"w x 34.95"h (mechanical 1/4 scale @ 300dpi)
Creative Due Date
Acceptable File Formats
Depending on size and scope of project, creative due
• CMYK date can change, but generally, 30 days prior to posting
• Flattened TIFF date .
• Flattened PSD (no layered files, please)
PDF or JPEG of creative must be e-mailed for content
• EPS (Fonts must be outlined and images embedded)
• Quark or InDesign (Must include all fonts and links)
approval prior to printing.
• PDF (high resolution) Send Files to Jeanie.Haddox@howardhughes.com
and Angela.Barnett@howardhughes.com
Downtown Summerlin
DIGITAL BACKLIT SPECIFICATIONS
INTERACTIVE DIERECTORY CONTENT
RESOLUTION:
ATTRACT SCREEN: 1920 px. H X 1080 px. W
DIGITAL FOOTER: 280 px H x 1080 px. W
BUTTONS: 90 px. H x 125 px. W
Downtown Summerlin
POLE BANNER SPECIFICATIONS
Specif ications
• Size (w x h): 24" x 48"
• Material: 600 DPI, 13oz Smooth Blockout Vinyl,
UV-Stable Ink
• Finish: 22oz Smooth Blockout Vinyl
• Top & Bottom: 2" sewn pole pockets top & bottom,
standard grommets top & bottom inside corners
• Sides: Weld hem, 1" bleed all around
• Prints: Banner is printed double sided
Downtown Summerlin
LED SPECIFICATIONS
Static Image Artwork Guidelines
• File Format: JPG • Avoid large areas of white and light grey tones.
• Color Mode: RGB • Minimum font size 18 pixels. Optimum font size 36
• Resolution: 72dpi (use high-quality, high-resolution pixels or greater. Avoid multiple font faces.
source files) • Please provide clear material instructions and file
• File Duration: Static images will be scheduled to hold names for all files provided.
for 15 seconds • Full-motion graphics or video that utilize the screen to
Animated/Video its full capacity are preferred.
• All artwork must be submitted and approved by
• Dimensions: 936px wide x 360px high center management prior to posting.
• File Format: .mp4 or .mov (h.264 encoded)
Creative files due 3 days prior to start of campaign
• Pixel Aspect Ratio: square pixels
• Frames per Second (fps): 30
• File Duration: 15 seconds
936 pixels wide
360 pixels high
For additional advertising information, PLEASE CONTACT: Jeanie Haddox Jeanie.Haddox@howardhughes.com 702.832.1040
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