2021| SPONSORSHIP OPPORTUNITIES - Crown Rally
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2021 | SPONSORSHIP OPPORTUNITIES
# R A L LY 4 A C A U S E
BRANDING + EXPERIENCE
We connect brands with an active, loyal clientbase of
exotic car collectors & fans.
COLLABORATIVE
PARTNERS
2021 CALENDAR
Crown Rally events are invite-only. All 300 teams for 2021 sold-out in 24hrs.
Denver Minneapolis Joliet
Vail Cedar Rapids Chicago
Park City Elkart Lake Louisville
Las Vegas AUG 28TH - 30TH Nashville
JUN 3RD - 6TH Charlotte
OCT 6TH - 10TH
AT A GLANCE
Three times annually, hundereds of exotic car owners from all over
the country gather for an epic adventure while millions of fans will
follow along online.
Over 300 cars and 750 Crown Rally attendees are
300 people will participate in a TOP generally males in the top
TEAMS
Crown Rally event in 2021.
1% 1% of wage earners.
Predictive analytics show
Crown Rally teams will
that Crown Rally will have
travel a combined distance
500K
MILES
of 500,000 miles in 2021. 7MIL+ 7,000,000+ impressions on
social media in 2021.
IMPRESSIONS
BRAND INTEGRATION Position your brand at the center of attention as Crown Rally captivates millions of online viewers with a direct connection to thousands of exotic car owners. Several customized offerings are available to connect your organization with our highly targeted audience.
CONTENT CREATION
Become part of the Crown Rally narrative by organically integrating your brand’s
message. Our media team and influencer network are capable of creating and capturing
professional content that delivers your story in a meaningful, measurable way.SOCIAL MEDIA Social Media is the fastest growing medium in most markets, and the automotive category is among the top searched and watched. Crown Rally can help introduce your brand to our highly engaged fanbase with an expected social reach of 7 million in 2021.
DIRECT MARKETING
Crown Rally attendees have expendable income and they enjoy spending on products
or services that supplement their passions. With over 1000 past and present ralliers,
we can help create a customized marketing and/or networking strategy that targets
this unique demographic.RALLIER PROFILE
AVERAGE NUMBERS PRIMARY RESIDENCE - HEATMAP
$
1250+ $500K+ 68% 5.5
MEMBERS ANNUAL INCOME MEN CARS OWNED
AGE
37% 35%
14% 12%
2%
18 - 24 25 - 34 35 - 44 45 - 54 55+TOTAL REACH
I N - P E R S O N S O C I A L M E D I A S O C I A L M E D I A
2020 ESTIMATES 2021 2020 IMPRESSIONS 2021 2020 ENGAGEMENT 2021
TA R G E T TA R G E T TA R G E T
350k 500k 4mil 7mil 300k 500k
LIVE VEHICLE IMPRESSIONS IMPRESSIONS ENGAGEMENT
1k 10k 1.5mil 2.5mil 50k 75k
LIVE SPECTATORS USERS REACHED STORYTELLERS
FEATURED BY#RALLY4ACAUSE
Crown Rally has raised more than $463K in charitable contributions via the
#rally4acause initiative. We exceeded our 2020 fundraising goals and expect to do so
again in 2021 as we aim for an additional $200K raised.
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$39,100 $52,550 $77,250 $104,863 $189,484 $200,000
2016 2017 2018 2019 2020 2 0 2 1 G OA LTogether we Rally
LIFE IS EITHER A DARING ADVENTURE,
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