2021 State of the Port - "The Year of Recovery" - 2021 AAPA LIGHTHOUSE AWARDS - COMMUNICATIONS
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2021 AAPA LIGHTHOUSE AWARDS – COMMUNICATIONS
Classification #11: Special Events
2021 State of the Port – “The Year of Recovery”
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 1
2021 State of the Port – “The Year of Recovery” Summary The Port of Long Beach’s status as a major economic engine for the region and an international standard bearer for excellent service as well as sustainable movement of cargo make the Port’s annual State of the Port a “must attend” event for the regional maritime and business community, as all face the same challenges of trade wars, competition and other developing issues. The usual challenges of sharing information about Port achievements and future goals with a large, diverse audience were greatly augmented for the 2021 event by the restrictions demanded to meet COVID-19 protocols, specifically transitioning from an in-person to a virtual presentation. The State of the Port event, produced in video format this year by the Port’s Communications and Community Relations Division, highlights the past year’s accomplishments and milestones and sets the tone for the Port for the year ahead to address those challenges, especially recovery from the lingering effects of the COVID-19 pandemic. Comments by Long Beach Mayor Dr. Robert Garcia, Long Beach Harbor Commission President Frank Colonna, union officials and others led into Executive Director Mario Cordero’s main State of the Port address, focusing on the 2021 “A Year of Recovery” theme, the grand opening of a new bridge and citing the extraordinary cooperation among all Port stakeholders in response to the pandemic as an essential element of the Port’s record cargo year in 2020. The Port’s creative team incorporated stunning videos, music, photography and design – in addition to compelling speech-writing – to reinforce key presentation points and maximize the impact of the event. On social media and video platforms the program video garnered more than 7,000 views, post The Port of Long Beach media coverage was extensive, and the project was completed on time and dramatically below the cost of the traditional, in-person event. 2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 2
1 Communication Challenges and Opportunities
The Port of Long Beach is the Port of is a “must attend” event for the regional • Continuing uninterrupted
Choice – the premier U.S. gateway for maritime and business community, operations through the Port, a
trans-Pacific trade and a trailblazer in as all face the same challenges of major economic engine, to keep
innovative goods movement, safety, trade wars, competition and other vital goods and supplies moving
environmental stewardship and developing issues. to their destinations during the
sustainability. As the second-busiest COVID-19 pandemic;
container seaport in the United States, However, because COVID-19 • The safety of front-line Port
the Port handles trade valued at more restrictions made it impossible to workers during the pandemic;
than $170 billion annually and supports gather the intended audience for an in-
• The completion of ongoing Port
2.6 million trade-related jobs across the person event, State of the Port needed
construction/infrastructure
nation, including more than 575,000 in to be reimagined to reach the same
projects during the pandemic;
Southern California. The Port of Long audience, but virtually.
Beach prides itself on its top-notch • Continuing top-caliber customer
customer service and operational In addition to ongoing considerations, service while transitioning to
excellence, and in both 2019 and 2020 the COVID-19 pandemic introduced telecommuting;
industry leaders named it “The Best many jarring new challenges to • Supporting and maintaining close
West Coast Seaport in North America.” international trade during 2020, ties with the local community and
Founded in 1911 with a single municipal extending into 2021. All these issues, other local stakeholders during the
dock at the mouth of the Los Angeles existing and developing, needed to be pandemic.
River, today the Port encompasses addressed at the event, including:
3,200 acres with 35 miles of
waterfront, 10 piers, 80 berths and 70 • Declining cargo during the first half
gantry cranes. The five-member Long of 2020;
Beach Board of Harbor Commissioners
• A cargo surge during the last half
is responsible for setting policy for the
of 2020 that elevated Port of Long
Port of Long Beach and managing the
Beach cargo to 8.1 million TEUs (20-
City’s Harbor Department.
foot equivalent units), resulting in
an all-time record year;
Under normal circumstances, The Port
of Long Beach’s annual State of the • Ongoing fallout from the trade war
Port, traditionally held in late January, with China;
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 3
2 Complementing the Overall Mission
To accomplish the Harbor extensive educational outreach, • Strengthen the Port’s competitive At the 2021 State of the Port,
Commission’s goal of providing open community sponsorships, industry position through secure and identifying problems and solutions
channels of communication between conferences and outreach to efficient movement of cargo while related to the pandemic was aimed at
the Port and its various constituencies customers, Port stakeholders and the providing outstanding customer reassuring all Port stakeholders that
– a goal shared by Port executive local community at events such as the service; these Strategic Plan objectives are
management and staff – the Port annual State of the Port Address. Due • Maintain financial strength and unchanged during the pandemic, that
of Long Beach Communications to COVID-19 restrictions, all in-person security of assets; business at the Port of Long Beach
and Community Relations Division activities needed to be reimagined continues to operate and can even
• Develop and maintain state-of-the-
implements a comprehensive annual to achieve the same results, but in a thrive during a crisis, and that the
art infrastructure that enhances
campaign to reach all of its critical virtual format. Port is on track to make 2021 “A Year
productivity and efficiency in goods
target markets. of Recovery” as business operations
movement;
The State of the Port is tailored to slowly return to something closer to
During the COVID-19 pandemic that focus on sharing the Port’s efforts to • Improve the environment through normal.
has had such a dramatic impact on not meet the goals of its Strategic Plan, sustainable practices and the
just the industry but everyday life, it is and the speeches at the 2021 event reduction of environmental In addition, the event is designed to be a
critical to keep our core audience and focused on how the Port is meeting impacts from Port operations and bellwether for the Communications and
the general public informed about our the six goals set by the Board of Harbor development; Community Relations Division to follow
crucial sector of the economy. Commissioners in the most recent • Broaden community access to Port- in speeches, appearances and events
version of the Strategic Plan, updated related opportunities and economic during the remainder of the year.
This annual campaign includes and released in April 2019: benefits;
advertising and publicity in traditional,
• Attract, develop and retain a diverse,
web-based and social media, plus
high-performing workforce.
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 4
3 Planning and Programming Components
Goals of the 2021 State of • Demonstrate that the Port is an
the Port important sector of the local,
regional and national economy,
• Reinforce the message that the
and that port workers are essential
Port is open, operating and thriving
workers who should be prioritized
despite the COVID-19 pandemic and
to receive vaccinations and the
other trade disruptions, continuing
equipment they need to work
to move vital goods to market
safely. Also advocate for additional
during a record year, completing
government funding for the
a decade-long infrastructure
maritime sector to assure business
improvement program, and
continuity and future growth.
preparing for a “Year of Recovery”;
• Promote to the business Objectives
community at large that, despite
• Reach a large viewership, especially
the challenges of 2020, the Port
the Port’s core business audience,
continues to provide operational
despite the fact that an annual
excellence, top-notch customer
“must attend” event would have to
service, and long-term vision
be conducted entirely online;
and leadership for the maritime
industry; • Craft a video that would appeal to
the Port’s various target audiences,
• Thank the Port’s stakeholders
including the officials who would
and front-line workers for their
normally be present to network
extraordinary efforts in keeping
with audience members at an in-
cargo moving and completing
person event;
construction projects during a time
of extreme risk and uncertainty, • Make the video available on as
emphasizing those collaborations many platforms as possible to
as key to the Port’s continued ensure both a wide viewership
Construction of the final
success; and also minimize the possibility phase of the Port’s Middle
Harbor Redevelopment
Project continued during
the pandemic
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 5
of the technical glitches that can Target Audiences
often negatively impact live online
• Elected and appointed officials;
events;
• Current and potential Port clients;
• Incorporate stunning video of the
Port, music, photography and • Companies that service the Port;
design – in addition to speakers’ • Government agencies;
appearances and compelling
• Environmental watchdogs and
speech-writing – to reinforce key
other Port stakeholders;
presentation points and maximize
the impact of the video; • Safety and security agencies;
• Maximize the use of web-based and • Long Beach residents and
social media to both promote and community organizations;
distribute the event; • Educators, students and future
• Make the 2021 State of the Port employees;
video available for viewing after the • Members of the news media.
day of its premiere;
• Produce the 2021 State of the
Port within a budget of $50,000,
considerably less than the budget
of $175,000 for the 2020 in-person
event;
• Evaluate the success of the event
based on social media responses,
analytics and traditional media
coverage.
Despite a sluggish first
half of the year, 2020
became a record year for
cargo movement at the
Port of Long Beach
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 6
4 Actions Taken and Communication Outputs Used
Overview • Acknowledgment of the dedication
Each year, the State of the Port event of front-line workers to keeping
is closely watched by civic leaders and cargo moving during the pandemic;
maritime industry leaders regionally, • Marking a record year of cargo
across the nation and worldwide. movement and;
The Port of Long Beach’s status as
• Looking forward to 2021 as “A Year
a major economic engine for the
of Recovery.”
region and nation, its reputation for
operational excellence and as a leader
The usual challenges of sharing
in sustainable development make the
information about industry crises,
event a “must attend” for the regional
Port achievements and future goals
maritime and business community. A
with a large, diverse audience were
simultaneous webcast has always been
augmented by the restrictions
available for those who cannot attend
demanded to meet COVID-19
in person, and the archived video is
protocols, specifically transitioning
available for future or repeat viewing
from an in-person to a virtual
on the Port’s website.
presentation.
State of the Port highlights the
past year’s accomplishments and
Scheduling and Format
Deciding how best to present the
milestones and sets the tone for the
2021 State of the Port was a complex
Port for the year ahead. It is also
question that led to much discussion
traditionally a launch pad for Port
in the Port’s Communications Division.
announcements, this year including:
Several approaches were considered,
including a live “WebEx”-type event.
• Celebrating the accomplishment The final decision was to produce
of construction milestones such as a high-quality video presentation,
the opening of the replacement for featuring dynamic footage and Opening the replacement
the Gerald Desmond Bridge; of the Gerald Desmond
graphics, and release it to the public Bridge was a major
Port accomplishment
celebrated in the 2021
State of the Port
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 7
on Thursday, Feb. 4, 2021. The video 1:31 – Union Representatives 4:44 – Executive Director Mario • What would it take to keep the
was posted at the advertised time of Brief video comments from members Cordero, Port of Long Beach State Port operating safely – changing
9 a.m. on the Port’s website (using and officials of the various unions that of the Port Address operating hours and practices
the Vimeo platform), on social media work at the Port, outlining challenges Filmed at an active Port terminal, with inside the terminals, shifting to
(Instagram, Facebook, Twitter) and that they faced during 2020 and their operations visible and occasionally telecommuting, etc.
on YouTube. It was decided that this hopes for a better 2021. audible during the presentation, the • How the Port coped with a surge in
approach would look the best, reach 20-minute address includes: cargo that began during late spring
the largest possible audience, and 2:30 – President Frank Colonna, • A moment of silence for maritime 2020 and is still continuing
avoid some of the potential technical Long Beach Board of Harbor workers who lost their lives to • Welcoming new ships and services
pitfalls and lower video quality that Commissioners COVID-19
many on our team had experienced Thank you to essential Port workers for • Ongoing construction. In crisis,
• A call to vaccinate front-line we build – the Port continued
during other virtual meetings and keeping cargo moving and discussion
logistics workers immediately construction projects, including
events – both as participants and about Port’s decision to remain open
viewers – necessitated by the COVID-19 and operating during the pandemic. • A look back at the beginning of the Gerald Desmond Bridge
pandemic. 2020, when ports faced uncertainty Replacement Project, a new
3:46 – Video Highlights of 2020 because of the U.S.-China trade war fireboat station, rail expansion
Video and Presentations As is traditional at the Port’s live State and the beginnings of the effect of and the final phase of Long Beach
State of the Port 2021 – Speakers and of the Port event, a highlight of the the pandemic on the supply chain Container Terminal. The bridge is
Running Order 2021 virtual event is a dynamic video • Highlights from a challenging year now a landmark on the Southern
https://www.polb.com/stateoftheport segment featuring aerial and drone California skyline.
- Hard work of Port staff
and https://vimeo.com/508230311 footage of vessels, terminals and • Building a zero-emissions future
Port operations. This year’s segment, - Establishing a COVID testing
¬– The Port of Long Beach is also
0:00 – Dr. Robert Garcia, Mayor, culminating in aerial footage of the site in the Port
continuing its commitment to
City of Long Beach Port’s recently opened “Bridge to - Opening the new “Bridge to being The Green Port, testing new
Welcome and discussion about Everywhere,” was set to “America” from Everywhere” zero-emissions cargo handling
challenges facing the City during West Side Story, music selected by Port equipment and aiming for a goal of
- Launching a new brand and
COVID-19, why this is a virtual Executive Director Mario Cordero as zero-emissions cargo handling by
website
event, praise for the Port and having personal meaning to him. 2030 and a zero-emissions drayage
Commissioners for their work during - Moving more containers than
fleet by 2035.
the pandemic and brief 2020 ever during a record year
• Working with a new presidential
Port highlights.
administration – a vision for
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 8
State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 9
State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 10State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 11State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 12State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 13State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 14State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 15State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 16State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 17State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 18State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 19State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 20State of the Port 2021 –
Speakers and
Running Order
Video Clips
https://www.polb.
com/stateoftheport
https://vimeo.
com/508230311
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 21reassessing the nation’s trade and PowerPoint presentation featuring Cordero and ancillary speeches for produce charts and other graphics; this
logistics policies photos and graphics highlighting Mayor Robert Garcia and members year the collaboration was especially
the key points of the speech. This of the Harbor Commission, were close as the pre-recorded nature of the
24:44 – Long Beach Board of Harbor year’s video “virtual” address allowed developed in-house by the Port’s address made split-second timing of
Commissioners graphics, video and photography to Communications and Community photos, video and graphics possible.
The five members of the Long Beach be completely integrated into the Relations Division with input from Also, the need for memorable images
Board of Harbor Commissioners, address, a necessity to hold viewers’ the speakers and assistance from a was increased to avoid long periods of
appointed to the Commission by the attention and also a more effective Port contract writer. Writing began “talking heads” in the video.
Mayor and confirmed by the Long way to punctuate the key points of in November 2020, wrapping up as
Beach City Council, comment on the speech. The Communications and soon as year-end cargo figures became Finally, filming sessions were
various highlights of 2020 including: Community Relations team will utilize available in mid-January 2021. scheduled with Mayor Garcia, Harbor
• Capital improvements these visuals for other purposes during Commission President Colonna and
the coming year; however, this year, The stunning photography that the other four members of the board,
• Commitment to equity and
a separate PowerPoint presentation accompanies the State of the Port and Executive Director Cordero. This
inclusion
with these elements is not available address is accumulated throughout filming was conducted at the Port
• Education outreach and workforce for viewing as it normally would be the year to support various Administration Building (inside and
development following a live event. Communications projects; in addition, around the downtown Long Beach
• Partnering with labor and other drone and aerial video footage is Civic Center Plaza) and on location at
stakeholders to distribute medical Event Production and produced throughout the year, some terminals inside the Port. The crews
supplies during COVID Timeline especially for the address and some and speakers adhered to all social
The Port of Long Beach in conjunction with other projects. distancing and safety guidelines,
• Community sponsorships for
nonprofits Communications and Communications Images are produced by several keeping the number of personnel
team developed a streamlined plan longtime contract photographers, involved to a minimum.
for this year’s State of the Port event – and the aerial and drone footage by
26:00 – Executive Director Cordero
several different virtual formats were longtime contractor Media 360. The Editing was completed by Media
A look ahead to 2021 as “A Year of
considered before the team settled on budget for these photo/video shoots 360 with direction from the Port
Recovery.”
a recorded video presentation. is usually covered as part of individual Communications and Community
The Communications team created a events throughout the year. Relations team.
Visual Presentation
timed event outline and running order, The Communications Division’s
During our live State of the Port events, graphics team always works closely
and all speeches, including the main
the address is usually coupled with a with speech writers and Media 360 to
address for Executive Director Mario
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 22Collateral and Media Social media
Coverage Before, during and after
Invitations announcements, reports and event
Once the format of a video-only videos were posted on social media
presentation was agreed upon, including Facebook, Instagram,
the Port designed and distributed Twitter, LinkedIn, Vimeo and YouTube.
online invitations to the targeted The social media campaign for the
stakeholders normally invited to State of the Port event ran from Jan.
the live event. In addition, this year 20 to Feb. 20. The promotion for State
the invitation was distributed to the of the Port was different this year
much larger group of subscribers because there was not an in-person
to the Port’s news releases and event. Promotion was directed toward
community newsletters, since space encouraging people to watch the
accommodation at a live venue pre-recorded program on its release
was not a consideration. No RSVPs the morning of Feb. 4, but it also
were solicited for the same reason; reminded them that the program
the invitations simply served as would be available to watch any time
reminders to log on for the virtual after it was posted. Twitter, Facebook,
event on Feb. 4 at 9 a.m. An initial Instagram and LinkedIn were the
news release announcement was sent main platforms used to promote this
to approximately 11,000 people on event. For this year’s virtual event all
Jan. 20, along with an announcement platforms were used to reach as many
in the Port’s YourPORT Community people as possible; both business and
Newsletter to approximately 4,800 community audiences were targeted to
recipients on the same date. Reminders promote the “Year of Recovery” theme.
were sent on Feb. 1 and the morning of
Feb. 4 when the video went live. Pre-event promotion on Facebook
consisted of five posts including
photos, a promo video and links. On
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 23the day of the event, the program Personnel/Cost
was posted natively to Facebook and The Communications and Community
to IGTV on Instagram. A preview was Relations team spent approximately
also posted to the Instagram grid and 500 hours planning and executing the
was shown in the feed. Afterward, 2021 State of the Port, with most of the
three posts including photos and a team being involved at some point.
link to the full video were placed on The in-house creative team provided
all four platforms to further promote direction for all content production,
the program and give it a longer life. including both by in-house personnel
On social media the program video and contractors. In addition to staff
garnered more than 2,000 views. Over time, the overall cost for the video/
the life of the campaign nearly 31,000 virtual event was approximately
people were reached via social media. $11,000, mostly for contract writing
services and the filming of the actual
News Media speeches. Costs for aerial and drone
A news release was distributed on footage and photography were
Jan. 20 (see invitations, above) to included in separate events throughout
stakeholders, media outlets and the year.
subscribers to Port information inviting
them to watch the video on Feb. 4.
In addition, a news release recapping
the video and the achievements
highlighted in the State of the
Port address was distributed to
approximately 6,000 recipients,
including news media, on Feb. 4, the
day the video went live. This release
directed readers to watch the video,
which has continued to be available
since the day of its release.
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 245 Communications Outcomes and Evaluation Methods
Although the “social” aspects of the Event Statistics YouTube and 588 impressions
annual State of the Port gathering on Vimeo (this reflects the
• The virtual 2021 State of the Port
were a definite loss for participants number of times the video was
event was produced on time and
who take advantage of the occasion to loaded, embedded on the polb.
well under its $50,000 budget,
reconnect with colleagues and catch com website; a technical glitch
attracting similar viewership to the
up, most elements of the State of the prevented a fully accurate tally
Port’s traditional live event.
Port video were well received. The part of views, but this is a reliable
the Port and Port stakeholders are • 11,050 recipients were emailed the approximation). This is compared
playing in combating the COVID-19 news release/announcement of the to about 340 live views and 600
pandemic was well defined. The 2021 State of the Port video/event, archived views of the event in
videos, with dramatic drone and aerial with two follow-ups, including the 2020 (which had an in-person
footage and using the familiar West Side morning the video was released. attendance of 750).
Story musical accompaniment, were • 4,835 recipients were emailed • Traditional and trade media,
especially powerful and well received. the Port’s YourPORT Community including print and broadcast,
Stellar photography clearly showed Newsletter with the same reached local, national and
infrastructure construction progress announcement. audiences of more than 1 million
and innovations made by the various people, with major coverage by
• 6,640 recipients were emailed the
terminals and the roles the Port plays Bloomberg and CBS.
follow-up news release on the State
throughout the local community. In
of the Port address. • With interest running high in
addition, graphics clearly explained the
• Nearly 31,000 people were reached the ports of Southern California,
issues being presented in the State of
via social media during the State of coverage was very strong in the
the Port Address.
the Port campaign, from Jan. 20 to trades and in local general media,
Feb. 20. which had been following the
Since the State of the Port event,
ongoing stories of the surge in
portions of the speeches, along with • On social media (Instagram,
cargo volume and the explosive rise
videos, graphics and photographs, Facebook, Twitter) the State of the
in COVID-19 cases during the winter
have been repurposed for other Port video garnered over 2,000
of 2020-21.
presentations, advertising campaigns views.
and other uses through mid-2021 and • From the day of release to the
will remain valuable resources in the beginning of April 2021, the video
months ahead. has received 4,970 views on
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 25Comments
“I’m incredibly proud of the way the Port Communications “Great job. Visuals were especially beautiful.”
team – staff and contractors – pulled together during a very - Art Wong, freelance writer, former Assistant Director,
difficult time to produce a really incredible and effective Communications and Community Relations,
virtual version of our annual State of the Port. Job well done!” Port of Long Beach
- Kerry Gerot, Director of Communications
and Community Relations, Port of Long Beach “Excellent presentation. Thank you.”
- Jim DeMask, WZI Worldwide
“The State of the Port was brilliant! Really beautifully
rendered and positioned. Production values were awesome “Just watched it. WOW! Great Job!!!”
and the narrative was spot on. Every spokesperson rose to - Matthew Arms, Director of Environmental Planning,
the occasion. Congratulations to all and my respect and Port of Long Beach
regards to my friend Mario for a job well done during really
tough times.” “Congratulations on a terrific State of the Port video!
- Linda H. DiMario, Economic Development Consultant, Outstanding. I love the new brand and how you used the
Greater Irvine Chamber container throughout the video.”
- Michele Grubbs, Vice President, Pacific Merchant
“Just want to thank you all for a job well done for an Shipping Association
amazing State of the Port video. From promotion, marketing
script, visuals, and to final video – All came together very “WOWZA!!! That was outstanding. We’re all having to move
well. Visuals were especially beautiful. Yay to us!” to virtual meetings and events during the pandemic, and
- Jen Choi, Manager of Creative Arts and Design, the production value for many of them is pretty terrible,
Community and Community Relations Division, with bad sound and worse video. Congratulations to all for
Port of Long Beach a really excellent production. State of the Port 2021 rocked!”
- Lovetta Kramer, Kramer Communications
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 26Links
Video – 2021 State of the Port
https://www.polb.com/stateoftheport
or https://vimeo.com/508230311
Video – 2020 Highlights (West Side Story
– “America”)
https://youtu.be/9r0WL5tfbiY?t=226
Script – 2021 State of the Port
https://drive.google.com/file/
d/1ygjzxA-pajIq5hcyHZxuqDp-
lDbeoU0R/view?usp=sharing
Follow the Port of Long Beach:
The Port of Long Beach’s
new “Bridge to Everywhere,”
opened in October 2020,
towers over the span
it replaced, the Gerald
Desmond Bridge
2021 AAPA Lighthouse Awards – Communications Port of Long Beach - Classification #11: Special Events 27You can also read
