2021 THE LEADING RESOURCE FOR MEDICAL DESIGN ENGINEERS & MANAGERS - 2021 MARKETING PLANNER
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2021 MARKETING PLANNER
2021
THE LEADING
RESOURCE FOR
MEDICAL DESIGN
ENGINEERS &
MANAGERS
saemediagroup.com
MEDICAL DESIGN BRIEFS
IS YOUR GATEWAY TO
THE MEDICAL DESIGN
ENGINEERING COMMUNITY
For OEM medical engineers, the industry landscape is constantly evolving — more so than
ever in the wake of COVID-19. At Medical Design Briefs, we are committed to reporting the
critical information on technology breakthroughs and product advances that design and
manufacturing engineers need to develop the devices of tomorrow and stay ahead of the curve.
With 40,000 qualified subscribers and a total readership exceeding 100,000,
Medical Design Briefs is the industry’s largest-circulation publication.
We offer an unmatched array of print, digital, online, and custom opportunities that
enable you to reach key decision-makers in all the ways they consume information today.
As part of the SAE Media Group, Medical Design Briefs provides opportunities through in-
person and virtual events to develop business partnerships and strengthen your company’s
position in the marketplace. With 25 years of event production experience, our sister
company, SMi Group, brings together leaders in the medical and pharmaceutical industries to
learn, engage, and network.
Additionally, we support the SAE/Performance Review Institute (PRI) MedAccred program, a
transformational supply chain oversight program for the global medical device industry,
conducted in partnership with leading OEMs such as Medtronic, Baxter, Johnson & Johnson,
and many others.
Contact your MDB sales representative today to put the industry’s leading publication to
work for your business.
2 Medical Design Briefs Marketing Planner 2021 medicaldesignbriefs.comMDB Cover 0920_1.qxp_DTB Cover Template.qxt 8/19/20 11:52 AM Page 1
www.medicaldesignbriefs.com September 2020
Developing a Path
for Package Testing
Preparing for the UDI
Adapting PPE Testing
for COVID-19
Plasma Surface
Treatment for
Diagnostics
Medical Manufacturing
& Machining
SPECIAL SECTION:
SPECIAL SECTION:
Technology Leaders
Technology Leaders
in Electronics
in Electronics
MEDICAL DESIGN BRIEFS MAGAZINE PAGE 7 From the Publishers of
NEWSLETTERS PAGE 10
ENGAGE WITH MEDICAL DESIGN BRIEFS
SPECIAL REPORT: WEBINARS PAGE 11
MEDICAL MANUFACTURING
AND OUTSOURCING
MAY 2020
Sponsored by
SPECIAL REPORTS & SPOTLIGHTS PAGE 10
09 Medical Manuf and Outsourcing 0420_2.indd 1 10/15/20 1:35 PM
ONLINE PAGE 12
EVENTS PAGE 11
saemediagroup.com Medical Design Briefs Marketing Planner 2021 32021 MAGAZINE EDITORIAL CALENDAR
Issue Features & Applications Technology Product Medical Design Bonus Coverage
Highlights Focus Briefs
Editorial/Ad
Closing Leadership Series
JANUARY FDA Validation & Design Compliance Orthopedics/ Motors & Technology Leaders in Pre-filled Syringes 2021
Tubing/Extrusion Implants/ Motion Electrical Connectors/
Prosthetics Control Wires/Cables
Materials
Cardiovascular
Nov. 6*/Dec. 8*
FEBRUARY Fluid Handling/Pumps Miniaturization Power Technology Leaders in
Manufacturing Equipment Sensors Supplies Test & Measurement
2021: Technology Trends and the
Future of Medical Device Design &
Development
Dec. 4*/Jan. 11
MARCH Contract Mfg./Prototyping Software Disposables Technology Leaders in BIOS/Photonics West
Electrical Connectors/Wires/Cables Handheld Devices Medical Robotics AI in Drug Discovery
Women in Medical Device
Engineering
Jan. 4/Feb. 8
APRIL Testing Product Laser Technology Leaders in Design of Medical
Imaging/Diagnostics Design/Aesthetics Machining/ Tubing/Extrusion Devices Conference
Thermal Marking RAPID + TCT
Orthopedics
Management Pre-filled Syringes East
Coast
Feb. 5/Mar. 8
MAY Disposables/Single-Use Devices Molding Fluid Handling Technology Leaders in BIOMEDevice Boston
Cardiovascular Motors/Motion Materials/Coatings/ Injectable Drug Delivery
Control Adhesives
Silicones & Polymers
Mar. 5/April 8
JUNE Materials/Coatings/Adhesives Electronic Tubing Medical Design &
3D Printing/Additive Manufacturing Components Manufacturing East
Wearables/Sensors Pre-filled Syringes West
Coast
Bi-Annual Contract Manufacturing/
Outsourcing Guide and Product
Buyers Guide & Directory
April 5/May 10
* 2020 dates
Submit all editorial material for Medical Design Briefs to Sherrie Trigg, Director of Medical Content and
Editor, at strigg@techbriefs.com.
4 Medical Design Briefs Marketing Planner 2021 medicaldesignbriefs.com2021 MAGAZINE EDITORIAL CALENDAR
Issue Features & Applications Technology Product Medical Design Bonus Coverage
Highlights Focus Briefs
Editorial/Ad
Closing Leadership Series
JULY FDA Validation & Design Compliance Surgical Molding Technology Leaders in
Motors & Motion Control Instruments/ Motors/Motion Control
Systems
Disposables
Imaging
Ad Readership Study Issue
May 3/June 8
AUGUST Tubing/Extrusion Testing Connectors/ Technology Leaders in Medical Design &
Electronics/Embedded Systems Sensors/Wearables Wires/Cables Orthopedics/ Manufacturing West
Implants/Prosthetics
Manufacturing
June 7/July 8
SEPTEMBER Test & Quality Control Device Pumps/Valves Technology Leaders Pre-filled Syringes San
Drug-Delivery Devices Identification in Electronics Francisco
RF & Microwave Sterilization/
Packaging
July 6/Aug. 9
OCTOBER Outsourcing 3D Printing/ Mechanical Technology Leaders in AdvaMed 2021
Materials/Coatings/Adhesives Additive Components Contract Mfg./ Medical Design &
Manufacturing Outsourcing Manufacturing
Robotics
Imaging/Optics/ Minneapolis
Diagnostics Wearable Injectors and
Connected Devices
Aug. 6/Sept. 8 Cleanroom Technology
NOVEMBER Tubing/Extrusion Thermal Manufacturing/ Technology Leaders in Medical Devices and IVD
Gas/Fluid Handling/Pumps Management Assembly Gas/Fluid Handling/
Power Supplies Equipment Pumps
Create the Future Medical Category
Winners
Sept. 3/Oct. 8
DECEMBER Manufacturing/Prototyping/Molding Cardiovascular Test & BIOMEDevice San Jose
Electronics Measurement
Materials/Coatings/Adhesives
Bi-Annual Contract Manufacturing/
Outsourcing Guide and Product
Buyers Guide & Directory
Oct. 4/Nov. 8
Submit all editorial material for Medical Design Briefs to Sherrie Trigg, Director of Medical Content and
Editor, at strigg@techbriefs.com.
medicaldesignbriefs.com Medical Design Briefs Marketing Planner 2021 52021 DIGITAL OPPORTUNITIES CALENDAR
Month E-Newsletters E-Source* Special Reports Editorial Webinars
JANUARY Medical (2x) Medical (MD&M West Exhibitor
Preview)
FEBRUARY Medical (2x) Medical White Paper Digest
Medical Manufacturing
MARCH Medical (2x) Medical Developing Digital and Home-Based
Medical Robotics Medical Manufacturing Monitoring Devices for a Post-COVID-
19 World
APRIL Medical (2x) Medical Medical Manufacturing
and Outsourcing
White Paper Digest
MAY Medical (2x) Medical (MD&M East Exhibitor Advanced Materials & Coatings Miniaturization in Medical
Medical Manufacturing Preview) Components
JUNE Medical (2x) Medical
Medical Robotics
JULY Medical (2x) Medical From PPE to Testing: Emerging
Technologies From COVID-19
AUGUST Medical (2x) Medical Medical Robotics
Medical Manufacturing White Paper Digest
SEPTEMBER Medical (2x) Medical
Medical Robotics Medical Manufacturing
OCTOBER Medical (2x) Medical Sensors, Mobile Apps, and Wearables:
The Future of Medical Diagnostics
NOVEMBER Medical (2x) Medical Medical Manufacturing &
Medical Manufacturing Outsourcing
DECEMBER Medical Medical White Paper Digest
*The Engineering E-source is a lead-gen product newsletter.
For additional information, contact your regional sales rep: http://www.saemediagroup.com/contact
6 Medical Design Briefs Marketing Planner 2021 medicaldesignbriefs.comMEDICAL DESIGN BRIEFS MAGAZINE
MDB Cover 1020_1.qxp_DTB Cover Template.qxt 9/23/20 10:57 AM Page 1
www.medicaldesignbriefs.com October 2020
Published monthly in print and interactive digital editions, Medical Design
Briefs (MDB) is the only publication dedicated to reaching engineers and
managers who design/develop products for the medical market. By ensuring
that we offer timely, accurate, and quality content, MDB takes an in-depth
look at the engineering-related topics that are at the core of the latest
medical devices while also covering the hottest trends that may impact the
next generation of medical technology. If you would like to contribute, please
contact me at strigg@techbriefs.com. Innovating in the
Face of COVID-19
Stainless Steel Alloys
for Medical Devices
Safer Adhesives
— Sherrie Trigg, Editor and Director of Medical Content
SPECIAL
SPECIAL SECTION:
SECTION:
for Wearables
Technology
Technology Leaders
Leaders in
in
Contract Manufacturing/
Outsourcing
Outsourcing
From the Publishers of
From initial concept through manufacturing,
Medical Design Briefs subscribers are involved
in all aspects of product development: 79%
OF
43%
37%
SUBSCRIBERS
28% 26%
32% HAVE TAKEN
24%
ACTION AFTER
READING THE
ARTICLES AND
Design & Testing & Quality Manufacturing & Engineering General & Basic R&D ADS IN MEDICAL
Development
Engineering
Control Production Management Corporate
Management
DESIGN BRIEFS*
*Source: Signet Research Inc.,
July 2020 Reader Profile Report
Medical Design Briefs reaches the top medical OEMs including:
3M Healthcare Convatec Hologic NuVasive Siemens Healthcare
Abbott Laboratories Danaher Integer NxStage Medical Smith and Nephew
Abiomed Dentsply International Intuitive Surgical Olympus Corp. Smiths Medical
Agilent Technologies DJO Global Invacare Ossur St. Jude Medical
Baxter International Edwards Lifesciences Johnson & Johnson Pall Corp. Stryker Corporation
Becton Dickinson Eli Lilly & Company Kimberly-Clark Parker Hannifin Terumo
Boston Scientific Fresenius Medical Care Masimo PerkinElmer, Inc. Thermo Fisher
C.R. Bard, Inc. Fujifilm Holdings Medtronic Pfizer Scientific
Cardinal Health GE Healthcare Merck & Co. Philips Healthcare Varian Medical Systems
Carefusion Hitachi Medical Merit Medical Systems Procter & Gamble Wright Medical
Coloplast Systems Novartis ResMed Zimmer Biomet
medicaldesignbriefs.com Medical Design Briefs Marketing Planner 2021 7SPECIAL MAGAZINE ADVERTISING OPPORTUNITIES
MDB 3M Tech Leader 0520_1.qxp_Layout 1 5/4/20 5:16 PM Page 16
TECHNOLOGY LEADERS Materials/Coatings/Adhesives
What You Should Ask Yourself When
Designing a Wearable Medical Device
MDB Trackwise Tech Leader 0920_1.qxp_Layout 1 8/19/20 3:05 PM Page 28
TECHNOLOGY LEADERS Electronics
MEDICAL DESIGN BRIEFS
Healthy young adult skin can be the easiest stage of skin to stick to because it’s at its most durable and elastic. (Credit: Getty Images)
D
esigning a medical device comes
with many challenges through-
out the process. When consid-
ering the complexities of the
human body, headaches can be in-
evitable. Creating wearable medical
devices that stick to skin can take these
ask yourself when selecting an adhesive
and to keep in mind throughout the
design process.
What Are the End-User Demographics at
Play?
A major factor impacting adhesive
What Environmental Conditions Are at
Play?
Climate can have significant behavior
implications when it comes to adhesive
performance. Adhesives that perform as
intended in dry, mild climates may not
exhibit the same properties in wet,
TECHNOLOGY LEADERSHIP SERIES
challenges to the next level. selection is a user’s age. Not every adhe- humid climates. Climate also changes
Be recognized as a leader in your particular technology and showcased
For wearable devices to function as sive is compatible with skin at every how skin acts. Humid climates may make
intended, they need to have a secure, stage of life. Full-term newborn skin skin dewier and produce more sweat
reliable hold for the desired duration of can reach structural and functional than skin in arid climates. Considering
use. Without a reliable hold, devices development equal to an adult within these conditions ahead of time can
could prematurely fall apart or de-bond the first year of life.1 Adolescent skin enhance material choice.
as a top supplier. Featured ten times a year, the MDB Technology Leaders
from skin, rendering it incapable of col- presents other obstacles, like increased Moisture-vapor transmission rates
lecting the data users rely on to make oil and sweat production. Healthy (MVTRs) can help predict adhesive
critical health decisions. Adhesives can young adult skin can be the easiest behavior in high-moisture environments,
play a key role. stage of skin to stick to because it’s at its and in turn, aid in the material selection
But selecting the appropriate adhe- most durable and elastic. As skin con- Minimally
process. However, devices invasive
often surgery has improved patient recovery times. (Credit: Bork/Shutterstock.com)
impede
sives is not as straightforward as it may tinues to age, it loses hyaluronic acid, this function, preventing moisture from
How Unlimited-Length Flexible Printed promotion package includes print and digital ads, company profiles,
seem. Not every adhesive is right for resulting in a stiffer, drier, less elastic evaporating directly through the adhe-
every application. It requires a thought- and more fragile state. sive in the z-direction. This means that
ful approach as well as many other con- Some adhesives could be too strong MVTRs typically reported may not be
siderations like how materials and
device components affect whether an
while others may not be breathable
enough. Knowing your end-user’s age, as Circuits Are Transforming Electrical
applicable for adhesives used underneath
wearables. Selecting an adhesive with a
and a special year-end Technology Leaders E-zine to be hosted on
adhesive is right for the task. well as other demographic information, nonwomen backing, which allows some
Whether an obstacle has stumped
your team, or you’re tired of the same
like where they live (more on this in the
next section) and their culture, will help Interfaces in Medical Devices
x-y transmission of moisture beneath the
device, can improve performance com-
U
approach, here are a few questions to guide your adhesive selection process. pared to film-backed alternatives.
ndergoing surgery is a costly the incisions made by surgeons are The introduction of various types of
procedure, often involving a smaller and they leave less scarring, electrosurgical instruments (arthro-
medicaldesignbriefs.com for the following year.
16 www.medicaldesignbriefs.com hospital
Medical Design Briefs, May 2020 stay and the ongoing patients take less time to recover. MIS scopes, catheters, endoscopes, and
monitoring of the patient after procedures are often less painful than laparoscopes etc.) back in the 1980s was
discharge. During and after an opera- traditional procedures so patients pivotal to MIS as we know it today. Over
tion, the patient is put through consider- don’t need the same level of pain med- 90 percent of all surgical procedures can
able stress, both mentally and physiolog- ication and can go home sooner. This be performed by MIS techniques and
ically, which affects the body’s respirato- frees up space in hospitals for new include appendectomy, arthroscopy,
ry, cardiovascular, excretory, and im- admissions. cholecystectomy, gastric bypass/banding,
Technology Leaders
mune systems in particular. Whenever MIS is proving of particular value in heart valve repair, hysterectomy, myomec-
possible, limiting the size and number of gynecological, neurological, orthopedic, tomy, prostatectomy, spinal fusion, tubal
incisions made during surgery by using thoracic, urological, and vascular sur- ligation, and bariatric procedures.
minimally invasive surgery (MIS) tech- gery, as well as in interventional cardiolo- As the supporting technology be-
niques is extremely beneficial to the gy. By 2025, the global business for MIS- comes more sophisticated, it enables sur-
patient’s recovery time. related equipment will be worth approx- geons to make even greater use of MIS.
The benefits of MIS over traditional imately $32.7 billion annually according This is because innovations in electro-
open surgery are numerous. Because to analyst firm Market & Markets.1 surgical instruments allow the incorpo-
28 www.medicaldesignbriefs.com Medical Design Briefs, September 2020
MDB WIES Profiles 0320_1.qxp_Layout 1 2/26/20 1:00 PM Page 22
2020
MDB WIE Feature 0320_2.qxp_Layout 1 2/27/20 10:10 AM Page 8
WOMEN IN ENGINEERING Jenica Kolhoff
Nitinol Applications Engineer
BACKGROUND
& SCIENCE
Jenica Kolhoff has worked with Fort Wayne Metals since 2011. As a Nitinol
Applications Engineer, she is an expert in utilizing Nitinol product forms for
Women in Engineering
medical device design. Jenica graduated from Purdue University with a BS in
Materials Science and Engineering.
ACCOMPLISHMENTS
Working in what is still is a largely male-dominated field, Jenica Kolhoff has
and Science:
established herself as a subject-matter expert for Nitinol, a material that’s still
considered exotic by many due to its unique shape memory and superelastic
properties. The majority of her career has focused on testing, processing, and
Who are the women taking your company, products, and technologies to researching the properties of Nitinol wire used in medical applications at one
of the world’s leading Nitinol manufacturing facilities.
Her deep theoretical knowledge and hands-on experience, combined with
Making
her ability to analyze problems and help customers solve design challenges,
has made Jenica one of the most trusted sources of information about Nitinol
the next level? To coincide with Women’s History Month, the March issue of for Fort Wayne Metals employees and customers alike.
Medical Design Briefs will feature our second annual profile section on Women their
in Engineering & Science. This special section recognizes the women engineers Mark in
and scientists at your company involved in the design and development of Medical History
your medical products, components, capabilities, or equipment. 22 www.medicaldesignbriefs.com Medical Design Briefs, March 2020
W
hile women are still underrepresented in STEM
fields, including the medical device industry,
those who have chosen science and engineering
as a profession are making a huge impact. The women in
this industry are passionate about bringing solutions to the
market that improve patient outcomes and transform
eveleen/Shutterstock.com
patient’s lives. They have broken through barriers to go on
to develop transformational devices, fight diseases, and cre-
ate revolutionary materials. This feature presents insights
from a handful of these women, including industry leaders,
inventors, entrepreneurs, and those inspiring other women
through education.
Special Section 8 www.medicaldesignbriefs.com Medical Design Briefs, March 2020
AD READERSHIP ISSUE —
JULY 2021
When you advertise in the Medical Design Briefs Ad Readership Issue, you’ll
receive a detailed report of the surveyed responses, including ad recall,
impact, and feedback. Learn better ways to communicate with your target
audience and increase your ROI.
Signet Research
Ad Readership Issue
8 Medical Design Briefs Marketing Planner 2021 medicaldesignbriefs.comINTEGRATED ADVERTISING OPPORTUNITIES
MDB Cover 0620_1.qxp_DTB Cover Template.qxt 6/1/20 4:45 PM Page 1
www.medicaldesignbriefs.com June 2020 Resource Directory Campaign
Surface
Treatment of
Implants
NEW FOR 2021 —
MDB Outsourcing Directory 0620_2Bleed.qxp_Layout 1 10/15/20 12:59 PM Page 34 MDB RESOURCE DIRECTORY
The MDB Directory is a complete guide to medical products and
Medical Design Briefs 2020 Outsourcing Directory
Assembly ......................................34 Laser Cutting/Marking ..................38
Cleanroom Capabilities ................34 Machining/Stamping ....................38
outsourcing/contract manufacturing services, published in June and
Coatings/Surface Treatment ........34 Materials ......................................39
Spectrum Plastics Group MICRO
Consulting/FDA Compliance ..........35 Molding ........................................39
Phone: 404-564-8560 Phone: 732-302-0800
Contract Manufacturing ................35 Packaging/Sterilization ................40
marketing@spectrumplastics. sales@micro-co.com
Disposables ..................................36 Product Design/Development ......40 com www.micro-co.com
Electronic Prototyping....................................41 spectrumplastics.com
Manufacturing Services ................37 R&D ..............................................42
medicaldesignbriefs.com/ Millstone Medical
December. This special advertising package featuring print, digital, and
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od20/spectrumplastics
In Vitro Diagnostic Services..........38 & Inspection..................................42
Viant Medical
https://viantmedical.com
Promex Industries
ASSEMBLY
online components is available in 12- or 6-month options beginning June
Phone: 408-816-7403
CLEANROOM rschaller@promex-ind.com
Keystone Electronics Corp.
CAPABILITIES www.promex-ind.com
Don’t Overlook
Phone: 800-221-5510
kec@keyelco.com
BMP Medical
Arthur G. Russell Co.
Phone: 860-583-4109
Flash Storage in
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medicaldesignbriefs.com/
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Medical od20/keyelco
Applications
2021. You’ll earn FREE company profiles with your full- or half-page ads
david.aquilino@arthurgrussell. Spectrum Plastics Group
com
Phone: 404-564-8560
2020 Outsourcing Guide & Directory arthurgrussell.com
marketing@spectrumplastics.
Fighting Breast Cancer Cadence, Inc com
page 29 spectrumplastics.com
withMedbio
3D Printing Phone: 540-248-2200
beth.alltop@cadenceinc.com medicaldesignbriefs.com/
Outsourcing: Metal Injection Molding Phone: 616-245-0214
in the print and digital issues of Medical Design Briefs, and your company
od20/spectrumplastics
B. Braun Medical Inc. www.cadenceinc.com
jwoodhouse@medbioinc.com
Offers OEMs an Edge Surgical Tools: Swaging vs.
Phone: 484-240-8301
info@bbraun.com
www.medbioinc.com Clean Air Products
www.cleanairproducts.com
Embedding Marker Bands
www.us.bbraunoem.com
medicaldesignbriefs.com/ Trelleborg
From the Publishers of od20/bbraun Phone: 612-400-5667
logo/contact information will be prominently displayed in listings running
MICRO andrew.gaillard@trelleborg.com
Bosch Rexroth
www.boschrexroth-us.com Phone: 732-302-0800 Da/Pro Rubber, Inc. www.tss.trelleborg.com/
sales@micro-co.com Phone: 918-258-9386 healthcare
Cretex Medical www.micro-co.com sales@daprorubber.com medicaldesignbriefs.com/
www.cretexcompanies.com www.daprorubber.com od20/trelleborg
Micro Systems Technologies
www.mst.com
Diverse Optics Inc.
Phone: 909-593-9330
Megan.Terry@diverseoptics.com
www.diverseoptics.com
OKAY Industries
Phone: 860-225-8707
Diverse Optics Inc.
Phone: 909-593-9330
Megan.Terry@diverseoptics.com
WuXi AppTec
Phone: 612-271-2887
tim.xi@wuxiapptec.com
https://
in the categories of your choice. The directory will also be featured on
medicaldesignbriefs.com and in digital products throughout the year.
www.diverseoptics.com
info@okayind.com medicaldevice.wuxiapptec.com
Haumiller Engineering www.okayind.com Fabrico Medical
www.haumiller.com www.fabrico.com/medical
Herrmann Ultrasonics, Inc. HEMCO Corporation
www.herrmannultrasonics.com www.hemcocorp.com COATINGS/SURFACE
Promex Industries TREATMENT
Phone: 408-816-7403 Able Electropolishing Co., Inc.
rschaller@promex-ind.com www.ableelectropolishing.com
Kahle Automation www.promex-ind.com
International Polymer Adhesives Research
Phone: 973-993-1850 Engineering (IPE) www.adhesivesresearch.com
Qure Medical
Kahle@kahleautomation.com www.qure-med.com Phone: 877-410-3265
www.kahleautomation.com info@ipeweb.com
www.ipeweb.com
medicaldesignbriefs.com/
od20/ipe
34 www.medicaldesignbriefs.com 2020 Outsourcing Guide
Ask the Expert Campaign
ASK THE EXPERT
A unique opportunity to position one of your company’s engineers or
managers as an expert in your specific market segment. This product
reaches our key decision-makers with a print, digital, and online
advertising program. The Ask The Expert 12-month package includes
a half-page Q&A advertorial within Medical Design Briefs in the month
of your choice, inclusion in quarterly Ask The Expert e-blasts, and a feature on
medicaldesignbriefs.com with up to six questions and answers that are critical to
educating our engineering audience.
MDB Futek Ad 0920.qxp 8/14/20 5:53 PM Page 1
ANSI ISO ISO ISO
Z540-1 17025 9001 13485 U.S. Manufacturer
MDB Inside Story 0920_1.qxp_Layout 1 8/19/20 1:08 PM Page 6
INSIDE STORY —
Sponsored Content
INSIDE STORY
Made to measure. Minimally invasive surgery (MIS) is a relatively modern technique that enables surgeons to per-
MDB’S EXCLUSIVE INTERVIEW
FUTEK Advanced Sensor Technology Inc. form operations through small incisions. Minimally invasive robotic surgery (MIRS) systems offer
solutions to minimize or eliminate many of the shortcomings associated with traditional MIS tech-
provides sensor and embedded electronic niques. Since 2000, when FDA granted approval to the first such system, MIRS system developers
solutions for force, load, torque and have continued to advance the capabilities of the technology, in part through the incorporation of
force sensors that improve the haptic feedback provided to users. To find out more about the use
pressure measurement. of advanced force sensors in robotic surgery applications, MDB recently spoke with Ebenezer
Ferreira, PMP, MBA, project manager for medtech programs at FUTEK Advanced Sensor
Technology Inc. (Irvine, CA). FUTEK specializes in creating innovative custom force and torque
sensor solutions for today’s leading tech innovators.
MDB: First-generation MIRS systems ance improvements involve the application of multiple haptics
Tell your company’s story about how your technology, product, or
have been in use for as long as two components, each with their own requirements. It is possible, for
decades. What have been found to be example, to engineer an autoclavable sensor, to design a flexure
the key strengths and weaknesses of to withstand extraneous loads, or to implement a framework for
such systems? integrated system electronics. But accomplishing all of these
feats together is very challenging. Nevertheless, in some of our
capability is having an impact on the Medical Device Industry.
Ebenezer Ferreira, PMP, MBA: The recent projects, we’ve accomplished all of these and many more.
Ebenezer Ferreira,
ability of MIRS systems to leverage the
PMP, MBA advantages of MIS while augmenting MDB: When seeking to incorporate haptics sensors into a MIRS
Project Manager, surgeons’ dexterity and visualization, system, what options are available to product developers?
Medtech Programs
and eliminating the ergonomic discom-
fort of long-lasting surgeries, has made Ferreira: Early in the process of designing a MIRS system, the engi-
Inside Story is an exclusive, one-page interview that runs as a
them an essential technology with benefits for patients, sur- neers and scientists seeking to apply the sensors must first
geons, and hospitals alike. Despite all the improvements brought address the important issue of where the sensors are to be locat-
about by commercially available MIRS systems, however, haptic ed. The technologies involved in measuring haptics are inherently
feedback is still a major limitation reported by surgeons. Since complex, and the location of a sensing element can significantly
the interventionist no longer manipulates the instrument direct- influence the consistency of its measurements. MIRS designers
spread with a full-page ad. The full interview will be posted on
ly, MIRS systems eliminate the natural haptic feedback provided must therefore decide whether to use ‘indirect force sensing’ — an
in traditional open surgery or first-generation MIS. approach in which the sensor is placed outside the abdominal wall,
near the actuation mechanism driving the end-effector — or ‘direct
MDB: What is haptic feedback, and why is it important in force sensing’ — an approach in which the sensor is embedded on
robotic surgery? the end-effector at the tip of the MIRS instrument that enters the
abdominal cavity. Each of these approaches is associated with dif-
medicaldesignbriefs.com for 12 months, providing additional exposure.
Ferreira: Haptic feedback is produced by a conjunction of touch ferent levels of measurement accuracy as well as different size
sensations involving both kinesthetic (form and shape of muscles, restrictions and requirements for sterilization and biocompatibility.
www.futek.com tissues, and joints) and tactile (cutaneous texture and fine detail)
perceptions. It is a combination of many physical variables, includ- MDB: FUTEK has developed an extensive line of sensors
ing force, distributed pressure, temperature, and vibration. suitable for MIRS applications. What performance charac-
Free Info at http://info.hotims.com/76507-739 Benefits of being able to sense interaction forces at the surgical teristics do they offer for MIRS systems?
end-effector include improved organic tissue characterization
and manipulation, easier assessment of anatomical structures, Ferreira: FUTEK has been investing in research and development
reduced breakage of surgical sutures, and an overall increase for for miniature custom sensor solutions for three decades, advanc-
the “feel” of robotic-assisted surgery. Novel technologies such as ing the boundaries of medtech innovation in areas such as haptic
haptic feedback force sensors can improve surgeons' hand-eye feedback in robotic surgery and less-invasive tools for laparoscopy.
Inside Story Campaign
coordination, thereby preserving dexterity and extending the The majority of FUTEK’s robotic surgery components and MIRS
careers of surgeons, and ultimately increasing the number of force sensors are produced for original equipment manufacturers
“surgeon-hours” available to support societal medical needs. under nondisclosure agreements. However, we also offer a number
of standard commercial off-the-shelf force sensors for use in med-
MDB: What kinds of challenges are involved in the applica- ical devices. FUTEK sensors combine subminiature package
tion of haptics to MIRS systems? design; precision measurement; and consistent sensitivity, stability,
and repeatability in sterile environments, paving the way for
Ferreira: FUTEK’s involvement in the application of haptics to smarter and more reliable healthcare solutions.
MIRS systems can be part of creating a brand-new system, or
retrofitting haptics components into an existing system. To find out more about FUTEK Advanced Sensor Technology,
Retrofitting haptics components generally presents more compli- visit the full-length version of this interview, available online at
cations to be considered, especially when the desired perform- www.medicaldesignbriefs.com/InsideStory0920.
6 www.medicaldesignbriefs.com Medical Design Briefs, September 2020
medicaldesignbriefs.com Medical Design Briefs Marketing Planner 2021 9LEAD-GENERATING ePRODUCTS
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12 Medical Design Briefs Marketing Planner 2021 medicaldesignbriefs.comCUSTOM MEDIA
EMS White Paper 0819_4.qxp_Layout 1 10/9/20 1:06 PM Page 1
Grilamid TR for Healthcare and
Medical Applications
system especially suited to the needs of orthopedic
Introduction procedures requiring precise delivery of bone cement.
The development of advanced pharmaceuticals and
medical devices is a crowning achievement of modern Healthcare Application Challenges
healthcare and a significant factor in improving health Medical product developers enjoy success in many
fields but they must also overcome significant
WHITE PAPER WRITING/EDITING
and longevity worldwide.
Healthcare environments impose a wide range of challenges. Important developments for dealing with the
challenges on product developers, who must specify transmission of infectious diseases can be particularly
materials that are not only capable of fulfilling the troublesome for product developers seeking to select the
primary functions of mechanical strength and stability, right materials for medical devices.
but also a variety of secondary functions such as easy To address the spread of nosocomial infections,
manufacturability, resistance to a variety of risks healthcare administrators and providers use a host of
found in healthcare environments. cleaners and disinfectants that can have adverse effects
on the materials and components of medical devices.
Manufacturers and developers need to be selective about
Meeting Healthcare Needs the types and grades of polymers they specify for certain
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An idea of how medical product designers are using applications.
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technical paper. You will receive full-contact leads from engineers who download your content
materials. product and potentially raising the risk of device failure,
A noninvasive nasal ventilation mask imposed a with the associated risk of harm to patients or providers.
challenging set of requirements for product developers
(Figure 1). The developers selected Grilamid TR60, a Materials Selection
BPA-free polymer that offers good chemical resistance A growing concern with medical devices is a tendency of
and you will have full and unlimited use of your white paper content.
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Another example is provided by the Crossbow fascial
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COMSOL White Paper 0319_1.qxp_Layout 1 10/9/20 1:01 PM Page 1
90 offers mechanical strength and toughness, high
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1
White Paper
Multiphysics Modeling of MEMS
This is an executive summary of a webinar presented on
March 7, 2019, sponsored by COMSOL.
Introduction
Microelectromechanical systems (MEMS) are
fundamentally driven by multiphysics phenomena, and as
such, they require a modeling approach where the
relevant physical phenomena are included and coupled.
WEBINAR TO WHITE PAPER CONVERSION
This paper discusses the tools required to model a wide
range of sensors and transducers. Effects covered include
electromechanical couplings, thin-film damping,
thermoelastic damping, and anchor losses. Figure 1. Some of the phenomena addressed when
modeling MEMS devices.
MEMS: Fundamentally Multiphysics
Physics change as MEMS devices shrink because model is working properly. The COMSOL environment
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compared to inertial forces. Moving to smaller-length equations and to perform custom post-processing, which
scales results in stiffer structures with higher resonant makes it very convenient for understanding simulations.
Transform your existing Webinar content into an executive summary briefing.
frequencies; electrostatic forces can be employed,
whereas they may not be at the macro scale. Scaling MEMS-Specific Features
plays an important role in enabling MEMS technology. There are a number of features in COMSOL that are
Piezoelectric devices scale well and thermal actuators specific to modeling MEMS devices. First, the
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Generate greater use of the content, produce additional leads,
damping, especially thin films of gas, scale in such a way electromechanical forces. This interface combines a
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number of different physical phenomena must be be modeled, as shown in Figure 2.
and drive views of your on-demand Webinar.
considered when modeling MEMS devices. Figure 1 But what if you have a large MEMS device with a
shows some of the phenomena one may come across number of combs? You would run into difficulty trying to
when modeling MEMS devices.
In the context of MEMS simulation, COMSOL
Multiphysics® is fundamentally designed from the ground
up as a multiphysics package and is built on the same
platform by the same development team, so there are no
interfacing problems between different tools. As a result,
SAE ANSYS Survey 0718_1.qxp_Layout 1 10/15/20 12:57 PM Page 1
it is an excellent tool for modeling MEMS. COMSOL uses
multiphysics coupling features to gradually build up a
Figure 2. To model electromechanical forces (left to right),
simulation one part at a time — users can start, for COMSOL creates an initial mesh of the cantilever,
example, with a structural analysis, then perhaps add computes electrical forces on the structure (both mesh and
structure deform accordingly), and shows the deformed
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build complexity and check as they go to ensure that the potential (contours).
2018 Reader Survey 1
Insight into the Evolution of
Vehicle Electrification White Paper
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By
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From custom surveys, to direct marketing, to branding,
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www.comsol.com 2019
brand in the marketplace.
Anna Zasimova/Shutterstock
Confidential Report for ANSYS, July 2018
NEWS THE MULTIPHYSICS SIMULATION MAGAZINE
Survey
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Share application stories, customer testimonials, and success stories with your Competing in
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PAGE 14a
1 COMSOL NEWS 2018
COMSOL News
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