2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec

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2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
DUBAI
STARTUP OUTLOOK

2021        KEY INSIGHTS FOR
ENTREPRENEURS AND INVESTORS
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
DUBAI
STARTUP OUTLOOK                04 Message from Dubai Chamber of Commerce and Industry

2021
                               05 Message from Dubai Silicon Oasis Authority
                               06 Executive Summary

                                    UAE ECONOMY AND COMPETITIVE
            KEY INSIGHTS FOR
ENTREPRENEURS AND INVESTORS
                                    ADVANTAGE FOR SMES AND STARTUPS
                               10 Economic Overview
                               12 Competitive Advantage
                               16 Government Initiatives

                                    ENTREPRENEURSHIP
                                    ECOSYSTEM IN DUBAI
                               20   Regulations
                               23   Incubator Ecosystem
                               25   Incentives
                               26   Access to Capital
                               31   Access and Availability of Talent

                               INTERVIEWS
                               15 NATALIA SYCHEVA
                                    Sr. Manager, Special Projects and Entrepreneurship,
                                    Dubai Chamber of Commerce & Industry

                               19 HANS CHRISTENSEN
                                    Vice President,
                                    Dubai Technology Entrepreneur Campus (Dtec)

                               27 HASAN HAIDER
                                    Managing Partner, MENA,
                                    500 Startups

                               29 KUSHAL SHAH
                                    Co-founder,
                                    Dubai Angel Investors

                               32 DR. ABDULLATIF AL SHAMSI
                                    President & CEO,
                                    Higher College of Technology
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
04  DUBAI STARTUP OUTLOOK 2021

MESSAGE FROM
DUBAI CHAMBER OF
COMMERCE AND INDUSTRY

                              THE DUBAI STARTUP REPORT is                    owned technology incubation campus,
                              a go-to guide for international startups       are among the most active startup
                              and investors that are keen on exploring       ecosystem players.
                              the Dubai market, as it answers                    Through Dubai Startup Hub, Dubai
                              several questions frequently asked             Chamber supports the growth of startups
                              by entrepreneurs.                              in Dubai by providing them access
                                 Produced by Dubai Chamber of                to resources, tools, knowledge and
                              Commerce & Industry and Dubai Silicon          market opportunities that can help them
                              Oasis Authority, the report is a valuable      thrive and grow.
                              and reliable resource, providing a                 The launch of the Dubai Startup Report
                              wealth of practical information about          comes as a time when startups are driving
      H.E. Hamad Buamim       Dubai’s dynamic and fast-growing               Dubai’s digital transformation, fostering
           President & CEO,   startup ecosystem.                             innovation and playing a crucial role in
          Dubai Chamber of       This in-depth report offers insights        building the emirate’s post-Covid-19
       Commerce & Industry
                              on UAE and Dubai’s economy, business           economy. The informative guide supports
                              environment, competitive advantages,           Dubai Chamber’s comprehensive
                              regulatory landscape and other useful          entrepreneurship strategy and ongoing
                              details related to business setup, free        efforts to promote Dubai as a preferred
                              zones, incubators, SME incentive               market for high-potential startups from
                              programs, access to funding and                around the world.
                              venture capital.                                   I hope you will find it to be a useful
                                 As the leading startup hub in the           resource that will help you navigate
                              Middle East and North Africa, Dubai            the Dubai market.
                              continues to create attractive incentives
                              for businesses such as a golden card
                              permanent residency system for expat
                              investors, a 5-year visa for entrepreneurs
                              and a program enabling overseas remote
                              working professionals to live in Dubai while
                              continuing to serve their employers in
                              their home country.
                                 To add to that, the emirate offers plenty
                              of programs, resources and value-added
                              services that are designed to support the
                              growth of startups and connect them to
                              new business opportunities. Dubai Startup
                              Hub, an initiative of Dubai Chamber and
                              Dtec, Dubai Silicon Oasis Authority’s wholly
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
  05

MESSAGE FROM
DUBAI SILICON OASIS
AUTHORITY

                                 THE UAE HAS RECENTLY ranked first              overall in the region. In the ‘starting a
                                 in the Arab world, in the COVID Economic       business’ topic, measuring the number
                                 Recovery Index published by the Horizon        of procedures, time, cost and minimum
                                 Research Group. This speaks volumes of         capital requirement for a small- to medium-
                                 the status of the nation’s economy and its     sized limited liability company to establish
                                 ability to maneuver through turbulent times.   and formally operate, the UAE scored 94.8,
                                     In line with the directives of His         ranking 17 out of 190.
                                 Highness Sheikh Mohammed bin Rashid                With DSOA’s benefits, including 100%
                                 Al Maktoum, Vice President and Prime           foreign ownership, zero taxation, state-
                                 Minister of the UAE and Ruler of Dubai,        of-the-art infrastructure and facilities,
                                 to diversify Dubai’s and the wider UAE’s       fast-track business set-up and licensing
Dr Mohammed Al Zarooni           economy, Dubai Silicon Oasis Authority         with a dedicated business support team,
     Vice Chairman and CEO,      has been dedicated to contribute to            and access to regional and international
 Dubai Silicon Oasis Authority   the diversification drive and provide a        network of mentors and business
                                 conducive environment for entrepreneurs        partners, we are determined to continue
                                 to work and live.                              supporting Dubai’s ecosystem to boost
                                     Though start-ups do not have the           its global competitiveness and bolster the
                                 market share, nor the financial power, of      emirate’s rankings.
                                 multinational companies to deal with the
                                 economic downturn, many experts foresee
                                 them to play the bigger role in the global
                                 economic recovery post-COVID-19. There
                                 is no doubt in the potential that start-ups
                                 have, from innovation to agility. Hence,
                                 our responsibility to ensure entrepreneurs
                                 have the appropriate backing, advisory
                                 and financial, increases. DSOA, through
                                 its various initiatives such as the Dubai
                                 Technology Entrepreneur Campus (Dtec)
                                 and the Dubai Smart City accelerator
                                 program, is committed to provide all the
                                 necessary support to technology-focused
                                 start-ups in Dubai.
                                     The World Bank Group’s Doing Business
                                 2020 study, a report that compares
                                 business regulation in 190 economies,
                                 ranked the UAE 16th on the ease of doing
                                 business index, the strongest performer
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
06  DUBAI STARTUP OUTLOOK 2021

            EXECUTIVE
                                  DUBAI IS ONE OF THE LEADING and
                                  most attractive cities to start a business, as
                                  one of the world’s most open economies,
                                  which is strategically located between

            SUMMARY
                                  Asia, Africa, and Europe. Foreign direct
                                  investment in Dubai reached $3.26 billion
                                  in the first half of 2020, placing the emirate
                                  fourth globally in the number of FDI
                                  projects. A Financial Times’ fDi Market
                                  report ranked Dubai 11th globally and
                                  first in MENA in terms of venture capital
                                  investments in 2020. UAE-based startups
                                  raised $577 million in venture funding
                                  – 56% of the MENA total for 2020, with
                                  Dubai startups estimated to account for
                                  over half that figure.
                                      The emirate maintains a leading
                                  position in the region for ease of doing
                                  business as well as conducive regulatory
                                  frameworks. As part of the UAE’s Cabinet
                                  reshuffle in July 2020, the position of
                                  Minister of State for Entrepreneurship
                                  and SMEs was created to lead national
                                  initiatives to promote entrepreneurship
                                  and strengthen the country’s SME sector.
                                  This is supported by government efforts
                                  to enhance the private sector’s economic
                                  contribution, as part of the Dubai Vision
                                  2021, through incentivization and robust
                                  commercial regulation. Government
                                  incentives include business support,
                                  funding, cost reduction and overseas
                                  promotion. Regulators, at both federal and
                                  emirate level, are continuously developing
                                  legal and regulatory framework for SMEs
                                  and alternative funding channels, ensuring
                                  alignment with international standards.
                                      Dubai’s wide range of free zones sits
                                  at the heart of its startup ecosystem,
                                  including world-leading zones Dubai
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
  07

“HUMAN BEINGS, THEIR IDEAS,
  INNOVATIONS, DREAMS, AND
  CONNECTIONS ARE THE CAPITAL
  OF THE FUTURE. BECAUSE
  WHERE GREAT MINDS GO
  TODAY, GREAT THINGS WILL
  HAPPEN TOMORROW.”
H.H. Sheikh Mohamed Bin Rashid
TWITTER @HHShkMohd

                                 Silicon Oasis (DSOA), Dubai International        received additional funding through venture
                                 Financial Centre (DIFC), Jebel Ali Free          capital during the startup phase in 2019,
                                 Zone (Jafza) and Dubai Multi Commodities         according to a survey by Dubai SME.
                                 Centre (DMCC), offering new businesses               Dubai is home to a diverse and well-
                                 several advantages including 100% foreign        educated international workforce. The 2020
                                 ownership, tax exemptions and easier             IMD World Talent Ranking placed the
                                 startup and recruitment processes. They          UAE 24th globally, 1st in the availability of
                                 also host many business accelerators             competent senior managers and 2nd in
                                 and incubators, such as DIFC’s FinTech           the availability of skilled labor and senior
                                 Hive and Dtec at DSOA, which offer               managers with significant international
                                 support through startup incubation               experience. It also secured top 10 places
                                 and venture capital funding. The Dubai           in terms of employee training, worker
                                 Future Accelerators program facilitates          motivation and foreign highly skilled
                                 partnerships between public and private          personnel. Catering to the evolving job
                                 sector organizations and startups in Dubai.      market requirements, higher education
                                     With aims to position Dubai as a leading     institutions are well-positioned to act
                                 city of the future and a hub for innovation      as innovation drivers, promoting and
                                 and technology, Fintech is among the             nurturing an entrepreneurial culture, as well
                                 most dynamic sectors driving growth in           as facilitating a startup ecosystem from
                                 business startups in the UAE which is            ideation to commercialization.
                                 home to a third of the Fintech firms in              This report primarily sheds light
                                 the MENA region and over half of Fintech         on the startup ecosystem in Dubai,
                                 investments. DIFC’s FinTech Hive offers          while touching upon some entities and
                                 accelerator programs for Fintech startups,       initiatives that also focus on SMEs.
                                 supported by a $100 million DIFC FinTech         Although the terms startup and SME are
                                 Fund that has so far invested in four            commonly used interchangeably, they
                                 Fintech companies,                               are in fact different. Generally, startups
                                     The growth of the SME sector is              are businesses with high potential of
                                 critical to the government’s economic            growth, digitally enabled, with relatively
                                 diversification strategy and as such it is       less capital expenditure, while SMEs offer
                                 continually looking for ways to raise access     more familiar or conventional products and
                                 to funding for startups. Alternative funding     services. The report also offers key insights
                                 sources, including venture capital and           for investors looking to invest in Dubai
                                 crowdfunding, are particularly important         and UAE startups.
                                 for startups and SMEs whose lack of
                                 assets and business track record make
                                 obtaining financing more challenging.
                                 Venture capital activity in Dubai is thriving,
                                 serving as a launch pad for investments
                                 into the UAE. Around 9% of SMEs in Dubai
2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
08  DUBAI STARTUP OUTLOOK 2021

DUBAI STARTUP
ECOSYSTEM
             GOVERNMENT
             SUPPORT

Dubai Startup Hub provides guidance for                             Dubai SME promotes innovation and
entrepreneurs and leverages PPPs to                                 leadership in the SME sector and
promote innovation and develop Dubai’s                              launched several initiatives to promote
startup ecosystem.                                                  SME development.

Market Access (2017)                                                SME Fund (2012)
Unique platform enabling innovative startups to interact            Mohammed bin Rashid Fund for SMEs, providing
and collaborate with established corporations.                      financing solutions for innovative businesses and
                                                                    developing Emirati entrepreneurs.

     
     Startups
     Applied
                            Startups
                            Pitched
                                                    Startups
                                                    Matched
                                                                                              SME FUNDS
                                                                                            LOAN SCHEMES

                                               (signed POCs, etc)

Emirati Development Programme (2020)                                   CREDIT BANK           SEED CAPITAL          INVOICE/LPO
In partnership with Dtec. Aims to increase                               SCHEME                 LOAN                 FINANCE
youth participation in the private sector by
launching their own businesses or joining
private sector startups.

     LOCALISED             TAILORED                PRIVATE          Incubators and Accelerators Regulations (2018)
      TRAINING            MENTORSHIP             SECTOR JOB         ‘Incubators and Business Accelerators’ regulations
      COURSES              SUPPORT              OPPORTUNITIES       supporting innovative entrepreneurs, particularly in
                                                                    mentoring and monitoring business growth.

                                                  OVERSEAS
   NETWORKING              EXHIBITION
                                                  EXPANSION         Cost of Doing Business Index (2019)
     EVENTS              OPPORTUNITIES
                                                   SUPPORT          In partnership with Dubai Chamber. Index
                                                                    evaluating the cost of doing business for
                                                                    SMEs in Dubai.
  09

                                                                                                      STARTUP
              FREE ZONES                                    INVESTMENT                                ENABLERS


Free zones in Dubai
                                              $. bn
                                              FDI in Dubai (H1 2020)
                                                                                       
                                                                                       Accelerators

                                              $ mn
 % foreign ownership
 Zero corporate taxes
 No import and export duties
 % repatriation of revenues and profits
 Reduced documentation                       VC Investments in Dubai (H1 2020)
 Smoother recruitment and visa processes          st in MENA         th Globally

Free Zones at the
Center of Startup Creation
                                              Active Investors
                                              in Dubai Startups                        
                                                                                       Incubators

                                                                                       
                                                                                       Coworking
                                                                                       Spaces
10  DUBAI STARTUP OUTLOOK 2021

UAE ECONOMY AND
COMPETITIVE ADVANTAGE
FOR SMES
AND STARTUPS

                        ECONOMIC                                     be the largest in the region’s history, is
                                                                     planned to host showcases from 190

                        OVERVIEW                                     countries and attract 25 million visitors
                                                                     from across the globe. Dubai Expo 2020 is
                                                                     expected to add $33.4 billion to the UAE
                                                                     economy between 2013 and 2031 based
                        ECONOMIC PRESSURES TO SPEED                  on assumptions of lower future growth,
                        UP DIVERSIFICATION PLANS                     in a study by EY commissioned by the
                        By the end of 2019, the UAE economy          Dubai government.2
                        had been on track to stronger economic           Measures introduced by the federal
                        growth, recovering from the impact of the    government in the first half of 2020
                        oil price decline of 2016. However, the      in response to Covid-19 are also
                        global outbreak of the Covid-19 pandemic     expected to support the UAE’s economic
                        has brought the world to the brink of deep   recovery. The measures included a
                        economic recession. Consequently, the        renewable six-month suspension of work
                        IMF, in its latest World Economic Outlook,   permit fees and reductions in labor and
                        lowered its forecast for global economic     other expenses to cut the cost of doing
                        growth to -4.4% and UAE GDP growth           business, support small business and
                        for 2020 to -6.6% from a pre-Covid-19        bring forward major infrastructure projects.
                        projection of +2.5%.1 The UAE also               Stimulus packages totaling $70 billion
                        faces the added challenge of a new           were announced by the government to
                        drop in oil prices.                          counter the economic impact of the virus
                            There remains a widespread               and protect local businesses, particularly
                        expectation of a V-shaped recovery in        SMEs.3 This stimulus supplemented
                        2021, in which the UAE would derive          packages introduced by the governments
                        significant assistance from the staging of   of Dubai and Abu Dhabi. The Dubai
                        Dubai Expo 2020, which was postponed         government’s package included a freeze
                        to October 2021 due to the Covid-19          on the 2.5% market fees levied on all
                        outbreak. The mega event, deemed to          facilities operating in the emirate. Also
UAE economy and competitive advantage for SMEs and startups  11

                                                              DUBAI’S TOP TRADING PARTNERS 2019
                                                              Total bilateral trade value (AED billion)

                                                                                      China
                                                                                                          

                                                                                      India
                                                                                                          

                                                                                      USA
                                                                                                          

                                                                                      Switzerland
                                                                                                          
offered was a refund on 20% of custom
fees placed on imported products to be
sold in Dubai markets, as well as the
cancellation of the AED 50,000 ($13,600)
bank guarantee or cash required for
customs clearance.4 The UAE extended its                                              Saudi Arabia
stimulus package in November 2020, with                                                                   
new measures allowing banks to defer
payment of loans until June 2021.
   The ramifications of the Covid-19                          Source: Dubai Customs

pandemic will prompt the UAE government
to accelerate its economic diversification
plans. Key target sectors include aviation,
commercial trade, tourism, renewable
energy, manufacturing, media, financial
services, and healthcare. This will
potentially further boost the role of the

                                                 70bn
private sector in the economy, and SMEs
in particular. Growing the non-oil sector’s
contribution to the country’s GDP was a
key plank of the UAE’s Vision 2021. That
contribution stood around 70% in 2018
and was targeted to reach 80% by 2021.5
                                              $
                                              UAE government stimulus
   SMEs make up 99% of private sector
                                              package to counter the
companies in Dubai and estimated to
                                              economic impact of the
contribute around 46% of the emirate’s        Covid-19 pandemic and
GDP and 53% of the UAE’s GDP in 2019.6        protect local businesses,
The UAE federal government aims to            particularly SMEs.
expand the latter to 60% by 2021.
12  DUBAI STARTUP OUTLOOK 2021

                        COMPETITIVE                                       DUBAI AMONG WORLD’S BEST
                                                                          CITIES TO START A BUSINESS

                        ADVANTAGE                                         Dubai is ranked among the most attractive
                                                                          cities in the world for entrepreneurs to
                                                                          start a business, particularly in the import/
                                                                          export sector and in terms of logistics,
                        STRATEGIC LOCATION                                costs and market connectivity, where it
                        SUPPORTED BY WORLD-CLASS                          ranks ninth, according to a recent study.
                        TRANSPORT LINKS                                       Its numerous advantages are attracting
                        Dubai is one of the world’s most open             growing numbers of new businesses
                        economies, which is strategically located         to the emirate. The total number of
                        at the confluence of Asia, Africa, and            SMEs and startups operating in Dubai
                        Europe. The emirate and its advanced air          was estimated at 151,875 in 2019,
                        and shipping links as well as its wide network    representing a CAGR of 9% since 2008,
                        of free zones make it an attractive base for      when the number stood at 72,695.
                        companies wishing to participate in global        Services constituted the largest segment
                        value chains. It is served by the biggest         in 2019, with a 47% gross value-add
                        and by far busiest port in the Middle East,       contribution, followed by trading with 43%
                        the Jebel Ali port, and the world’s largest       and manufacturing with 10%.10
                        international airport.                                Fintech is among the most dynamic
                             Foreign direct investment (FDI) in Dubai     sectors driving growth in business
                        grew 135% year-on-year in the first half of       startups in the region, becoming the top
                        2019 to a record AED 46.6 billion ($12.7          industry in the MENA region in terms
                        billion). During the first six months of 2020,    of deals in 2018 and 2019, with 39%
                        Dubai attracted AED 12 billion ($3.26 billion)    annual growth in startups since 2012.11
                        despite the onset of a global recession due to    The UAE is home to a third of the Fintech
                        the Covid-19 pandemic, representing a vote        firms in the MENA region, and Dubai
                        of confidence from international investors.       is recognized as one of the world’s
                        These investments were channeled                  leading Fintech hubs.
                        into 190 new projects in key sectors                  Other types of technology startups
                        including technology, e-commerce, and             are also thriving in the UAE and Dubai,
                        pharmaceuticals, according to data from           and multinationals have begun looking
                        Dubai Investment Development Agency               to these firms as possible acquisition
                        (Dubai FDI). This placed Dubai third              targets. Dubai’s strong startup ecosystem,
                        globally in greenfield capital flows and          welcoming investment environment, and
                        fourth in the number of FDI projects.7            accelerator programs support are making
                             Dubai’s international trade has grown        tech startups in Dubai especially attractive,
                        exponentially over recent decades. Since          as shown by the recent acquisitions
                        2010, the value of Dubai’s external trade grew    of two notable unicorn companies:
                        52%. In 2019 alone, non-oil foreign trade rose    vehicle hire firm Careem by Uber in
                        6% to AED 1.37 trillion ($370 billion), boosted   a $3.1 billion deal, and e-commerce
                        by an export growth figure of 22%.8 Around        platform Souq.com by Amazon for $580
                        46% of SMEs in Dubai engage in the export         million. More recently, Delivery Hero,
                        of goods or cross-border supply of services,      acquired Dubai-based grocery delivery
                        with the biggest proportion (80%) coming          platform, Instashop, for US$360 million
                        from the manufacturing sector.9                   in August 2020.
UAE economy and competitive advantage for SMEs and startups  13

“TWO YEARS AGO, AMAZON
  ACQUIRED THE MULTI-BILLION
  DIRHAM SOUQ.COM AND TODAY,
  UBER ACQUIRED CAREEM FOR
  DH11 BILLION. THESE GIANT
  COMPANIES FLOURISHED FROM
  THE “DESERT” OF DUBAI.”
H.H. Sheikh Mohamed Bin Rashid
TWITTER @HHShkMohd

                                                                                        which had introduced several reforms in
GCC RANKINGS IN THE WORLD BANK                                                          recent years that created a more conducive
EASE OF DOING BUSINESS INDEX 2020                                                       environment for private businesses
                                                                                        including SMEs. The World Bank report
                                                                                        pointed to several measures introduced by
 COUNTRY                      2015 RANKING                2020 RANKING
                                                                                        the UAE in 2018 and 201912, which included
 UAE                                 22                      16                        \ cutting the cost of starting a business
                                                                                          by reducing fees for business
 Bahrain                             53                      43                          incorporation;

 Saudi Arabia                        70                      62                        \ increasing minority investor protections
                                                                                          by allowing for disqualification of
 Oman                                66                      68                          directors in cases of prejudicial
                                                                                          conflicts of interest;
 Qatar                               50                      77 
                                                                                        \ introducing a value added tax;
 Kuwait                              86                      83 
                                                                                        \ reducing export process times by
Source: World Bank’s Ease of Doing Business Index 2020                                    digitizing certificates of origin, and

                                                                                        \ lessening import costs by issuing
                                                                                          certificates of conformity covering
                                                                                          multiple shipments.

                                          UAE LEADS GCC IN EASE                             The World Bank also listed the UAE
                                          OF DOING BUSINESS,                            among countries showing the best
                                          SUPPORTED BY REFORMS                          regulatory performances in terms of
                                          The UAE will need to preserve and solidify    building quality controls; the time and
                                          its reputation as a leading destination to    cost of accessing electricity; and director
                                          do business to maintain its economy’s         liability. In recent years, the UAE has
                                          resilience to the shocks presented by the     allowed 100% foreign ownership of
                                          Covid-19 pandemic and oil price collapse.     companies in a range of industries, eased
                                          According to the World Bank’s Ease of         visa restrictions, provided incentives for
                                          Doing Business Index 2020, the UAE            SMEs, and introduced a new insolvency
                                          is the 16th best country in the world for     law to aid UAE residents in clearing bad
                                          doing business. It maintained its leading     debts. Nonetheless, the UAE federal
                                          position in the GCC over the past five        government has ambitions to improve its
                                          years, followed by Bahrain in 43rd spot and   Ease of Doing Business ranking and plans
                                          Saudi Arabia at 62.                           to introduce further measures that will
                                              Supporting this ranking are the           include enhancing legislation and making
                                          government’s efforts to boost the private     doing business in the country more time-
                                          sector as part of its Vision 2021 strategy,   and cost-efficient.
14  DUBAI STARTUP OUTLOOK 2021

JUNKBOT
ESTABLISHED IN DUBAI, 2015

A successful graduate of Dubai Startup Hub programs,
JunkBot provides a DIY kit that enables young people to build
robots and gadgets out of all kinds of household objects such
as bottles, spoons, cardboard, or unwanted CDs.

JunkBot was founded in 2015 by a group of friends in
Kerala, India, inspired by the Thomas Edison quote: “To
invent, you need a good imagination and a pile of junk.”
The fledgling business moved to Dubai due to the emirate’s
broad and diverse demographic base. Also, the wide variety
of schools and curricula made it a great testbed for the
company’s offerings.

The company received support from Dubai Startup Hub, which
enabled JunkBot to seamlessly connect and interact with
corporate and government bodies to pitch its business. Today,
its products are sold to schools, governments, corporates, and
retail and online stores. Its clientele includes Dubai Electricity
and Water Authority, the Ministry of Education, Ministry of
Finance, Microsoft, PWC, ENOC, and Gems Schools.

VENTURE CAPITAL                                       with Dubai startups estimated at over
THRIVING IN UAE                                       half the figure.13
Venture capital activity in the UAE is                    In Dubai, venture capital funds
thriving particularly in Dubai, which serves          range in size from family offices to
as both a hub for expansion into other                multinational corporations. Dtec Ventures,
countries in the Middle East and as a                 for example, is the venture capital fund
launch pad for investments into the UAE.              of DSOA dedicated to investing in
Firms are increasingly prepared to provide            early-stage technology firms. It invests
seed capital financing and commercial                 $100,000-500,000 at the early stage and
assistance including incubator services for           can support companies with follow-on
new startups, especially in the technology            funding. Dtec Ventures made its first
and other digital sectors.                            investment in 2013 and to date has
    Dubai-based startups are attractive               invested in 30 firms.
to venture capital investors because                      One of the leading venture capital
they are typically run by seasoned                    firms in Dubai is BECO Capital, which
industry professionals and executives                 raised $100 million for its second startup
who leverage extensive connections and                investment fund in October 2019, $20
a deep understanding of bureaucratic                  million more than it had initially targeted
processes. In addition, B2B startups in               due to the fast-growing appetite for
Dubai have access to a lucrative corporate            technology startups. This followed the
market including many of the region’s                 success of BECO’s first fund, which
largest companies.                                    had seen four exits including the $3.1
    A Financial Times’ fDi Market report              billion acquisition of ride-hailing startup
ranked Dubai 11th globally and first                  Careem by its rival Uber. The sheer size
in MENA in terms of venture capital                   of this acquisition has attracted many
investments in 2020. UAE-based                        more venture capitalists to the UAE
startups raised $577 million in venture               in the hope of unearthing new such
funding – 56% of the MENA total in 2020,              unicorn companies.
UAE economy and competitive advantage for SMEs and startups  15

 INTERVIEW

NATALIA SYCHEVA
Sr. Manager, Special Projects and Entrepreneurship,
Dubai Chamber of Commerce & Industry

          Since its launch by Dubai Chamber in 2017, what have been the most notable
          achievements of its Market Access program including the recent revamp in 2019?

          The Market Access program has seen remarkable growth and success since its launch in
          2017, evolving from a deal-facilitating platform to a comprehensive program connecting
          leading companies to a growing network of promising startups specializing in advanced
          technologies. So far, 13 corporate and government entities have benefited from the
          program and we have successfully graduated almost 80 startups, fully equipped with tools
          and knowledge to grow their innovative ventures from Dubai.

          In 2020, we transformed the program into a digital format, which attracted greater
          participation among international startups and corporates that are keen to explore the
          Dubai market. In addition, a trend among government entities and businesses to accelerate
          digital transformation plans post-Covid-19 has translated into growing interest in Market
          Access this year. During H1-2020, we received startup applications from more than 19
          countries, reflecting Dubai’s position as a testbed for cutting-edge technologies and
          preferred market for high-potential startups from around the world. In an effort to meet
          this growing demand, we expanded Market Access into a membership-based program
          that corporates and startups can utilize on a yearly basis, while also including additional
          benefits that meet the changing needs of businesses in Dubai.

          How will the impact of Covid-19 transform the startup and SME landscape in Dubai? What
          are Dubai Chamber’s key efforts in helping the businesses navigate this transformation?

          While Covid-19 posed some challenges to startups and SMEs in Dubai, it has also created
          an opportunity for our members to innovate, experiment and reinvent existing business
          models. Our startup members have seen more success in raising funds, with funding
          raised during H1-2020 amounting to 90% of the value raised during 2019 as a whole. This
          is a positive sign that businesses are looking to startups to kickstart new projects and
          take digitalization efforts to the next level. B2B technology startups, in particular, have
          demonstrated greater resilience, to which a successful second quarter for the Market
          Access program is a testament.

          We have seen a growing interest among entrepreneurs in educational and fundraising
          opportunities as they prepare for post-COVID-19 recovery, while several corporate
          professionals have expressed interest in launching their own entrepreneurial ventures in
          responses to a changing job market.

          Dubai Chamber has taken quick action to ensure business continuity and support member
          businesses during the Covid-19 pandemic. Our strong focus on digital transformation has
          enabled us to provide our customers and members with uninterrupted value-added e-services.
          Dubai Chamber launched Business Connect — a dedicated portal assisting companies as they
          navigate new challenges created by the pandemic. Beyond that, we have organized a series of
          webinars advising business leaders on important and timely issues, covering everything from
          preventative measures and employee safety to e-commerce best practices and legal advice.
16  DUBAI STARTUP OUTLOOK 2021

DESIGNHUBZ
ESTABLISHED IN DUBAI, 2019

A finalist in Dubai Chamber’s cross-border mentorship
programs, Designhubz has developed a 3D capturing
technology that enables brands and retailers to create
interactive e-commerce stores on their online platforms.

This technology uses fully automated robotic rigs to enable
instant digitization of physical inventories; and a software that
enables product visualization in web-ready 3D and Augmented
Reality (AR). This offers customers a virtual “try before online
buying” experience. Designhubz technology is being used by
some of the largest global brands such as IKEA.

Designhubz joined Abu Dhabi-based Techstars Hub71 in 2020
as part of a “special Covid-19 batch” of six disruptive startups
from various industries. The AR startup has raised a total of
$595,000 in pre-seed funding from Colorado-based Techstars
and Techstars Hub 71.                                                                   Dubai Chamber has established a
                                                                                    dedicated entrepreneurship arm, the Dubai
                                                                                    Startup Hub, which provides guidance for
                                                                                    entrepreneurs and leverages public-private
                                                                                    partnerships (PPPs) to promote innovation
                                                                                    and develop the emirate’s startup
                                                                                    ecosystem. It has supported more than
                                                                                    8,000 entrepreneurs in the UAE and abroad
                                                                                    since its inception in 2016. In 2019, Dubai
                                                                                    Startup Hub forged collaborations with 10
                                                                                    ecosystem partners, enabling it to serve
                                                                                    more new businesses through various

                                    GOVERNMENT                                      initiatives, programs, and events.
                                                                                        In response to ever-growing interest of

                                    INITIATIVES                                     tech startups in the Dubai market, Dubai

8,000
                                                                                    Startup Hub has launched two programs
                                                                                    focused on scaleups, Dubai Tech Tour and
                                                                                    Scaleup Dubai.
                                    DUBAI CHAMBER PROVIDING                             In February 2020, Dubai Startup
                                    INTERNATIONAL SUPPORT                           Hub, in partnership with Dubai
entrepreneurs in the UAE            FOR DUBAI STARTUPS                              Technology Entrepreneur Campus (Dtec),
and abroad supported                The Dubai government has introduced a           launched the Emirati Development
by Dubai Startup                    number of measures to boost its non-oil         Programme. The program aims to
Hub since 2016.                     private sector, particularly as oil makes       increase Emirati talent participation in
                                    a limited contribution to the emirate’s         the private sector by launching their
                                    GDP compared with about 40% for the             own businesses or joining private sector
                                    wider UAE. Under the Dubai Plan 2021,           startups. This will assist Dubai Chamber
                                    40,000 new startups were planned to             in identifying new talent and providing the
                                    be created over 2017-21, generating             tools and skills needed to capitalize on
                                    370,000 new jobs.14                             commercial opportunities.
                                        The Dubai Chamber of Commerce and
                                    Industry (Dubai Chamber) is an important        DUBAI SME CHANNELING
                                    body supporting new businesses, playing         GOVERNMENT SUPPORT FOR SMES
                                    a vital role in promoting Dubai as an           SMEs in Dubai receive support from a
                                    international business hub through a            dedicated government body – Dubai
                                    worldwide network of representative             SME – promoting innovation and
                                    offices. It also drives competitiveness and     leadership within the sector as one of
                                    business growth in Dubai by continually         its key aims. It has launched several
                                    streamlining its process, making it easier to   initiatives to promote SME development,
                                    set up a business.                              including providing business development
UAE economy and competitive advantage for SMEs and startups  17

                                                                BAYTUKI
                                                                ESTABLISHED IN DUBAI, 2020

                                                                Baytuki is an artificial intelligence (AI)-driven smart real estate
                                                                platform. Baytuki is a platform that aims to empower, educate,
                                                                and enable Emirati women to make micro-investments in real
                                                                estate. Its goal is to empower, educate, and enable Emirati women
                                                                of all ages and income brackets towards financial prosperity.

                                                                In an effort to promote greater financial and investment awareness
                                                                among Emirati women, Baytuki will offer a complementary class
                                                                on personal and micro investments to clients making investments
                                                                through its platform. In addition, clients will have access to more
                                                                advanced, paid, financial courses.

                                                                Founded by Latifa bin Haider, a student at the American University
                                                                of Sharjah, Baytuki was one of the winners in the first phase of
                                                                the pilot edition of the Emirati Development Programme in 2020.
                                                                Following the second phase and based on the demonstrated
and advisory services, assisting in                             progress within the program, Baytuki was selected to receive
launching new businesses and training to                        additional business acceleration support. The package includes a
entrepreneurs and SME owners.                                   one-year free company setup at Dtec, a mentorship session offered
    In March 2019, the Dubai government                         by Dtec Ventures, in addition to a showcase at Dubai Chamber’s
introduced a new set of measures                                stand at the 2020 GITEX exhibition and access to public speaking
to assist SMEs:15                                               opportunities with Dubai Startup Hub.

\ plans to pay SMEs within 30 days rather
  than the previous standard of 90 days

\ reduction in insurance costs from 2-5%
  to 1-3%, with no impact on eligibility for
  government tenders
                                                   Dubai’s wide and varied array of
\ government promise to allocate 5%            free zones is key to the development
  of its capital projects to SMEs, which       of the SME and startup ecosystem,
  could be worth up to AED 400 million         offering a number of advantages that
  ($190 million).                              are crucial in supporting SMEs and
                                               startups. These include
    In a recent initiative, Dubai SME
partnered with Dubai Chamber in April          \ 100% foreign business ownership,
2019 to launch an index that will evaluate     \ exemption from personal and
the cost of doing business for SMEs in           corporate taxes,
Dubai. This agreement aims to develop
new plans and initiatives to ensure a          \ ability to repatriate all invested
competitive environment for SMEs at              capital and profits,
various stages of growth.
    Later, in December 2019, Dubai SME         \ an absence of currency restrictions, and
launched its own new business incubator        \ easier startup and
— Bedayat — to promote entrepreneurship          recruitment processes.
and innovation. The initiative was launched
in conjunction with the Sustainable City in        Dubai’s free zones also host many SME
Dubai to provide support, follow-up, and       accelerators and incubators.
guidance to SMEs.                                  In September 2019, Dubai achieved
                                               its highest-ever position in the Global
FREE ZONES AT THE CENTER                       Financial Centres Index (GFCI) when
OF STARTUP CREATION                            it rose four spots to eighth place.
About 30% of free zones in the Middle          Dubai ranked among the world’s
East are located in Dubai, including           leading 15 financial centers in terms
world-class zones such as DSOA, DIFC,          of its business environment, human
Jafza and DMCC.                                capital, infrastructure, financial sector
18  DUBAI STARTUP OUTLOOK 2021

ALGODRIVEN
ESTABLISHED IN DUBAI, 2017

AlgoDriven operates a proprietary vehicle data platform that
makes buying used cars easier by streamlining the process of
assessment and evaluation. Its core product is the EvalExpert
mobile app, which is used by car dealerships to evaluate cars for
purchase or to trade in against new cars.

Launched in 2017, AlgoDriven raised startup financing from
                                                                                        Its flagship startup hub Dtec was
several funds including Oman Technology Fund (OTF), Social
                                                                                    launched in 2015 and is now the largest
Capital, 500 Startups and Dtec Ventures.
                                                                                    technology entrepreneur incubator in
AlgoDriven is one of a few startups that have had an international                  the region. Since its inception, Dtec has
presence from the outset, operating in both the UAE and                             supported the setup of more than 1,200
Australia. AlgoDriven is focusing on the MENA region with plans                     companies and combined funding of more
to further expand in Asia and possibly move further west.                           than $300 million.
                                                                                        In 2017, DSOA launched the Dubai
                                                                                    Smart City Accelerator, the first of its
                                                                                    kind in the region. In 2020, Dtec opened
                                                                                    a second facility located within Dubai
                                                                                    Silicon Oasis’ prototype smart city, Dubai
                                                                                    Digital Park, will house a further 800
                                  development, and reputation, according            startups and SMEs.
Since its inception,              to the report. In another survey, DMCC
Dtec has supported the            was ranked first for the sixth year               DUBAI FREE ZONES COUNCIL OFFERS
setup of more than                running in the Financial Times’ fDi               FIVE-POINT STIMULUS PACKAGE

1,200
                                  Magazine’s 2020 Global Free Zones of              In 2019, the Dubai Free Zones Council
                                  the Year awards.                                  announced the upcoming launch of a
                                      Another of Dubai’s world-leading free         “One Free Zone Passport” that would
                                  zones, the DIFC serves as a financial hub         allow firms to operate across the emirate’s
                                  linking the Middle East, Africa, and South        different free zones, thereby making
companies and combined
funding of more than              Asia. DIFC has established FinTech Hive in        operating in Dubai easier and more

300
                                  2017, which offers accelerator programs           efficient for entrepreneurs to start and
                                  for Fintech startups and opportunities            build businesses. The emirate also plans
                                  to connect with the region’s largest              to launch the Free Zone Window Initiative,
$                   mn            stakeholders and financial institutions.
                                       Later in 2019, the financial center
                                                                                    which will help investors identify the most
                                                                                    suitable free zone for their requirements
                                  launched the $100 million DIFC FinTech            through a simple online process.
                                  Fund that has so far invested in four                 Later in March 2020, the Council
                                  Fintech companies, aiming to scale                announced an economic stimulus
                                  up startup- and growth-stage Fintech              package to help firms operating within
                                  ventures. An expansion followed in January        free zones to overcome the economic
                                  2020 with the launch of a new funding             impact of Covid-19 and support Dubai’s
                                  accelerator program, FinTech Hive Scale Up,       economy. The package includes five
                                  which enables Series A+ start-up companies        key initiatives
                                  to grow through developing strategic
                                  partnerships and accessing investment             \ postponement of rent payments
                                  resources through the DIFC FinTech                  by six months;
                                  Hive ecosystem.                                   \ facilitating payment instalments;
                                      Dubai is also home to Dubai Silicon Oasis
                                  Authority (DSOA), which offers business           \ refunding security deposits
                                  support services, startup incubation                and guarantees;
                                  and venture capital funding services for
                                                                                    \ cancellation of fines; and
                                  technology-related businesses within Dubai
                                  Silicon Oasis. One of the first free zones to     \ permitting temporary contracts allowing
                                  actively support startups, DSOA founded             free movement of labor between
                                  its venture capital unit in 2012, alongside its     companies operating in the free zones
                                  Silicon Oasis Founders incubator.                   for the rest of 2020.
UAE economy and competitive advantage for SMEs and startups  19

 INTERVIEW

HANS
CHRISTENSEN
Vice President,
Dubai Technology Entrepreneur Campus (Dtec)

          Since 2013, Dtec Ventures has provided early-stage and seed investment
          to 30 start-ups across a spectrum of digital sectors. How has this
          contributed to the growth and development of Dtec as start-up ecosystem?

          As one of the first government owned free zones in the Middle East
          region, Dubai Silicon Oasis Authority (DSOA) launched a Venture
          Capital (VC) program to provide startups with much-needed access to
          capital. By providing funding to companies like The Luxury Closet and
          Nabbesh in their early stages, we helped to create the foundation for the
          local startup ecosystem. With the launch of Dtec in 2015, the VC unit
          became an integral part of it. Companies based in Dtec have direct access
          to the Dtec Ventures team, which is a unique benefit of establishing
          operations in DSOA-owned tech-coworking space. Dtec Ventures not
          only invests in startups, but also utilizes its expertise to offer advice
          and guidance to help founders. Moreover, we leverage our wide referral
          network of contacts to help match promising startups and entrepreneurs
          with strategic partners and potential customers.

          In line with the mission of the DSOA, Dtec Ventures aims to develop the
          wider UAE startup ecosystem. We are committed to continue investing in
          the UAE’s top talents and entrepreneurs through Dtec Ventures.

          The Fintech industry has been ranked first in the MENA region in terms
          of VC in the last couple of years. Do you see this trend continuing in the
          future? Which areas of Fintech will attract the most funding?

          Yes, we believe the trend will continue with the Fintech industry being
          among the top sectors in terms of deal activity and funding. Changes
          in the regulatory environment (e.g. regulatory sandbox, new licenses),
          the opening of incumbent players and technology advancements like
          blockchain and AI, have significantly lowered the barriers to entry and
          allow new entrants to bring innovative solutions to the market.

          We see great potential for digital services that help to address financial
          inclusion for underserved segments, providing smart personal finance
          management solutions, innovative mobile payment solution, efficient
          money transfer services, or accessible investing. The emergence of
          Neobanks has started to improve the customer experience and economics
          to serve consumers and small businesses. Blockchain based solutions
          are used already to make cross-border transfers cheaper and faster and
          thereby changing traditional remittance channels. We are also optimistic
          on the neighboring market Insurtech.
20  DUBAI STARTUP OUTLOOK 2021

ENTREPRENEURSHIP
ECOSYSTEM
IN DUBAI

                        REGULATIONS                                     As part of the 2020 UAE government
                                                                     restructure, the dedicated position of
                                                                     Minister of State for Entrepreneurship and
                                                                     SMEs was created among three senior
                        CONTINUOUS REGULATORY                        ministerial positions of the UAE Ministry of
                        ENHANCEMENT SUSTAINING SMES                  Economy. The minister’s mandate includes
                        Commercial regulation in the UAE             designing national initiatives to strengthen
                        is ideal for starts-ups as well as           the UAE’s SME sector, promoting
                        established businesses, in keeping           entrepreneurship, and developing
                        with the government’s plan to increase       and setting the strategic direction of a
                        the private sector’s contribution to the     general national policy for the country’s
                        national economy. The UAE government         tourism sector.
                        has been continuously developing its
                        wider legal and regulatory framework         100% FOREIGN OWNERSHIP
                        for businesses to ensure alignment with      NOW PERMITTED ACROSS
                        international standards.                     122 ECONOMIC ACTIVITIES
                            The UAE Ministry of Economy, for         The UAE permitted 100% foreign
                        instance, began work on developing a         ownership of companies for the first time in
                        regulatory framework for the financing of    2018, up from 49% of a company’s share
                        SMEs in 2018, preparing for the launch of    capital. A company or its shareholders
                        an online SME financing platform. In 2019,   must satisfy certain requirements before
                        the UAE government introduced incentives     greater levels of foreign investment are
                        cancelling or reducing over 1,500            permitted such as minimum capital
                        government service fees by as much           requirements, adherence to government
                        as 50% and began granting long-term          Emiratization requirements, and type of
                        residency permits to tech startup            legal business entity.
                        entrepreneurs and high-earning expats.          In July 2019, the government specified
                        This is aimed at addressing the ongoing      a total of 122 economic activities across
                        challenges faced by startups and SMEs in     13 sectors that will be eligible for up
                        securing the financing they need to grow     to 100% foreign ownership. These
                        their businesses.                            sectors include administrative services;
Entrepreneurship Ecosystem in Dubai  21

SETTING UP
A BUSINESS IN DUBAI
TO SET UP IN DUBAI, an entrepreneur needs first
to select the business zone and ownership type           OWNERS CAN CHOOSE A SUITABLE LEGAL STRUCTURE
that best suits the proposed business. If operating      FROM ONE OF THE FOLLOWING OPTIONS:
outside of one of Dubai’s many free zones, the
business owner would first need to register with the     General                      Private Joint Stock        Professional
Department of Economic Development (DED), which          Partnership                  Company (PJSC)             Company
will then issue a Dubai business license. Although       An arrangement               A company whose            A company that allows
the support of a local sponsor can be helpful in many    between two or more          shares must be offered     up to 100% foreign
ways, it is not a mandatory requirement. Neither is      partners whereby             for public subscription.   ownership. However,
                                                         each of the partners         The founders are           certain sectors and
there a minimum investment requirement for most
                                                         is jointly liable to         obliged to subscribe       activities are restricted
types of business.
                                                         the extent of all            for a minimum of 20%       to either UAE nationals
To register the business, the owner must first           their assets for the         and a maximum of 45%       or have an UAE
determine exactly which type of business it is and       company’s liabilities.       of the share capital.      national shareholding
what legal form it will take. There are more than                                     A PJSC is required to      requirement such as
                                                         Simple Limited               have between three         the 51% required for a
2,100 business activities available in Dubai, divided
                                                         Partnership                  and 15 directors,          UAE national.
into different classes whether industrial, commer-       A company formed by          who are elected for
cial, professional or tourism related. If the business   one or more general                                     Partnership
                                                                                      three-year terms.
activity does not appear on the government’s list,       partners liable for the      The chairman and a         Limited with
the DED can be informed of the activity type via         company liabilities          majority of the board of   Shares (PLS)
email. Some activities such as road transport,           to the extent of all         directors must be UAE      A company formed
oil, legal, telecommunications, architecture and         their assets, and their      nationals.                 by general partners
engineering may require approvals from other             respective shares.                                      who are jointly liable
                                                         The limited partners         Limited Liability          for the company
government bodies.
                                                         are liable only to the       Company (LLC)              liabilities to the extent
A trade name must then be selected and approved          extent of their personal     A private company          of all their shares, and
that accurately reflects the nature of the business.     contributions. There         whose shares are           participating partners
Once this is done, an Initial Approval Certificate       must be at least one         not offered to the         are liable to the extent
can be applied for, which will show that the DED         general partner who          public, which requires     of their capital shares.
has no objection to the business being started           is liable to the extent      51% of its shares
                                                         of their separate            to be held by UAE          Foreign Company
and that the next steps to obtaining a business                                                                  A branch or
                                                         properties.                  nationals. However,
license may be taken.                                                                                            representative office of
                                                                                      profits and losses
After this, the entrepreneur should prepare                                           may be distributed         a foreign company in
agreements and select premises. Depending on                                          disproportionately to      the UAE. This company
                                                                                      the shareholding ratio.    can be owned by a
the type of business, this could mean creating and
                                                                                      This is the most widely    foreign entity, provided
signing a Memorandum of Association or Local
                                                                                      used commercial entity     that a UAE national is
Service Agent / Corporate Agent agreement with                                                                   appointed as the local
                                                                                      for companies with
a UAE national.                                                                                                  partner.
                                                                                      a non-UAE national
Finally, so long as no additional approvals are                                       element wishing to
required, all documents should be submitted, and                                      conduct commercial
payments processed. The trade license must be paid                                    activities in Dubai.
for within 30 days of receiving a payment voucher.

Source: Dubai Chamber
22  DUBAI STARTUP OUTLOOK 2021

KENO
ESTABLISHED IN DUBAI, 2017

Keno launched in Dubai in 2017 and received funding from Dtec
Ventures in November 2019, following a $150,000 pre-seed
capital from 500 Startups.

It is a Dubai-based, eco-friendly car wash app that trains
                                                                                   FAVORABLE REGULATORY
car washers to a high standard and sends them out to clean
                                                                                   ENVIRONMENT CREATED
customers’ cars rather than customers having to wait in line
                                                                                   FOR VENTURE FUNDS
at carwashes. It plans to expand first across the UAE (outside
                                                                                   Some financial regulators have been
Dubai and Abu Dhabi) and then the rest of the GCC.
                                                                                   developing regulation to facilitate the
                                                                                   offering of alternative funding avenues
                                                                                   to SMEs. The Central Bank of the UAE
                                                                                   began drafting loan-based crowdfunding
                                                                                   platform regulations in September 2019.
                                                                                   Meanwhile, the Dubai Financial Services
                                                                                   Authority (DFSA) has been working
                                                                                   towards a regulatory framework that
                                                                                   would allow SMEs to list on a DIFC-based
                                                                                   Authorised Market Institution (AMI), such
                                                                                   as a stock exchange. This would provide
                                                                                   an alternative funding avenue for new and
                                                                                   small businesses.
                                                                                       DFSA has also taken steps to create
                                                                                   a favorable regulatory environment for
                                                                                   private equity and venture capital funds,
                                                                                   thereby making it easier for startups
                                                                                   in Dubai to access funding and further
                                                                                   enhancing Dubai’s proposition as a place
                                                                                   to do business. For example, DFSA
                                  agriculture; art and entertainment;              has introduced a risk-proportionate
                                  construction; education; healthcare;             regulatory framework for managers of
                                  hospitality and food; information                venture capital funds that exempts them
                                  and communication; manufacturing;                from base capital or expenditure-based
                                  professional, scientific, and technical          capital requirements.
                                  activities; renewable energy; space; and             DIFC, which the DFSA oversees,
                                  transport and storage.                           permits fund managers located both within
                                      In Dubai, 100% foreign ownership is          and outside the free zones to establish
                                  permitted for companies based within             funds there through a range of fund
                                  its various free zones. There is no limit        vehicles including investment companies,
                                  on repatriation of profits, and Dubai has        partnerships, and trust structures. Fund
                                  signed several international agreements          managers based within the DIFC can also
                                  including bilateral and multilateral treaties,   establish and manage funds outside the
                                  double tax treaties, and international           zone. The center also guarantees 50 years
                                  cooperation agreements.                          of tax-free corporate income and profits.
                                      Dubai’s Department of Economic                   Investors can impose bad leaver
                                  Development launched the Dubai Virtual           provisions on the founders of the venture
                                  Commercial City (VCC) in October                 or lock-up periods on the transfer of
                                  2019, which grants virtual licenses              founders’ shares, although non-compete
                                  to entrepreneurs and freelancers                 provisions are generally enforced in the
                                  without the requirement of residence             UAE where reasonable.
                                  in Dubai. Registering a business in the              In 2017, the UAE government
                                  emirate through the Virtual Company              announced new regulations stipulating that
                                  License includes access to a regulated           a venture capital fund’s net asset value
                                  e-commerce platform — DubaiStore.                should be equal to or greater than its risk
                                  com — and facilitation to access                 exposure. Funds must also conduct an
                                  banking services.                                investment review at least once a year.
Entrepreneurship Ecosystem in Dubai  23

                                                                    SHORTPOINT
                                                                    ESTABLISHED IN DTEC, 2013

                                                                    ShortPoint is a cutting-edge software-as-a-service intranet
                                                                    design platform, enabling users to easily build intranet sites
                                                                    with no coding requirements. Founded in 2013, ShortPoint
                                                                    was one of the first startups to join Dtec’s incubator, receiving

INCUBATOR                                                           seed stage investment from Dtec Ventures. It also received
                                                                    funding from Dubai Angel Investors and global venture capital

ECOSYSTEM                                                           company 500 Startups.

                                                                    In 2015, ShortPoint began working with SAP, one of Dtec’s
                                                                    corporate partners, ultimately fully integrating SAP and
                                                                    Microsoft Sharepoint with ShortPoint technology.
NEW REGULATIONS TOWARDS
BUILDING DUBAI BUSINESS                                             The company has since been thriving and continues to grow at
INCUBATOR NETWORK                                                   an exponential rate. Since its inception, ShortPoint’s product
Fulfilling its goal to promote innovation,                          has worked with multinational corporations globally, including
Dubai SME introduced ‘Incubators and                                Microsoft, NASA, Novartis, General Electric, British Petroleum,
Business Accelerators’ regulations in                               Volkswagen & BNP PARIBAS. It has helped companies such as
2018 to support innovative entrepreneurs,                           McKinsey & Co. to build thousands of SharePoint Intranet Sites.
particularly in mentoring and monitoring
                                                                    By 2019, ShortPoint established an international presence with
business growth. These regulations provide
                                                                    offices in Dubai, Ukraine, and the USA.
a framework for incubators to provide
services including the requisite workspace
for entrepreneurs in line with the main activity
for which the incubator is licensed, as well
as consultancy and guidance on project
development and support for implementing
innovations and applying new technologies
in product development. The regulated
incubators would also provide specialized
training programs and workshops on                 packages, and events to support new

                                                                                                      7
administration, marketing, and finance, in         businesses in the food technology, energy,
addition to strategic alliances with global        water, building materials, transportation,
partners and support for development and           and waste treatment sectors.
international expansion.                              The largest hub for tech startups is
                                                                                                                BUSINESS
    The move paved the way for the                 Dtec, housing more than 900 tech startups                    INCUBATORS
establishment of a ‘Dubai Business                 and SMEs in a fully supportive ecosystem.           approved by Dubai SME
Incubator Network’ (DBIN), which will                 Also, in5, located within Dubai Internet         by the end of 2019.
act as a resource to help, encourage,              City, is backed by a strong network of
and deliver best practices for business            venture capitalists and angel investors, while
incubator programs in the UAE. This                hosting three innovation centers specializing
followed the launch of the Dubai Future            in media, design, and technology. Dubai
Accelerators program in 2016, which                Internet City also hosts the annual STEP
facilitates partnerships between public            Conference, a series of workshops and
and private sector organizations and               small gatherings that has grown to become
startups using the city of Dubai as a              the largest tech festival in the Middle East.
business testbed.                                     Others include AstroLabs Dubai,
    Re: Urban Studio, a co-working space           which hosts over 100 startups across a
and a graduate of Dubai Chamber Emirati            range of innovative technologies, and
Development Program has become the first           TechStars Dubai, the local arm of global
licensed incubator by Dubai SME. By the            seed accelerator TechStars, which offers
end of 2019, Dubai SME had approved                prospective startups $20,000 in exchange
seven business incubators. The latest,             for 6% equity, and $100,000 in the form of
approved in December 2019, is Bedayat,             a convertible note to be used any way the
which was started in cooperation with              startup chooses.
the Sustainable City in Dubai, where it is            Elsewhere, the Mohammed bin Rashid
based. It will provide a variety of services,      Space Centre, which is home to the UAE’s
24  DUBAI STARTUP OUTLOOK 2021

                                                          THE NUMBER OF MIDDLE
                                                          EAST FINTECH STARTUPS
                                                          IS PROJECTED TO
                                                          INCREASE FROM 96 IN
National Space Programme, supports the
establishment of science and technology
                                                          2019 TO 465 BY 2022,
SMEs in the private sector. The center
was founded in Dubai in 2006 to act
                                                          WHILE THE VALUE OF
as an incubator for space research
and innovation.
                                                          FINTECH INVESTMENTS
TECHNOLOGY STARTUPS PLAYING
                                                          IS EXPECTED TO
A LEADING ROLE IN SMART
CITY TRANSFORMATION
                                                          INCREASE EIGHTFOLD
The Dubai government is leading efforts
to keep the emirate at the forefront of the
                                                          FROM $287 MILLION
Fourth Industrial Revolution with initiatives
such as Smart Dubai — its strategy to
                                                          TO $2.28 BILLION.
transform Dubai into a smart city. The Dubai
Future Foundation is another initiative,
which aims to position Dubai as a leading
city of the future and a hub for innovation
and technology. The foundation’s strategy
rests on five main pillars, including           also forged partnership arrangements with
designing, understanding, and accelerating      other global Fintech hubs such as New York,
the future. It aims to develop an integrated    London, Paris, and Singapore, while its own
platform for designing the future that          initiatives, such as FinTech Hive and its $100
attracts innovators and startups to create      million Fintech startup fund, are also helping
solutions for various challenges facing         to propel the sector forward.
government departments.                             FinTech Hive is the MENA region’s first
    Dtec also provides seed funding and         and largest Fintech hub and has, to date,
other forms of support through its venture      accelerated over 80 startups. It offers
capital fund, Dtec Ventures. The fund           FinTech, RegTech (regulatory technology),
invests in early-stage technology companies     Insurtech (insurance technology) and Islamic
that are disrupting or enabling traditional     Fintech startups access to dedicated
industries, particularly in consumer and        accelerator programs, mentorship, a
enterprise software technology companies.       collaborative workspace, and access to the
                                                region’s largest financial community, and
DIFC DRIVES BOOM IN                             fintech licenses to get businesses started.
FINTECH STARTUPS                                While the Fintech sector is still in its infancy,
The UAE is home to the highest number           it holds boundless opportunities and Dubai
of Fintech startups and over half of            offers the necessary support for new and
Fintech investments in the region, owing        innovative firms in this space.
to government support and initiatives from          In 2017, DFSA introduced the
Dubai’s free zones. The sector is expected      Innovation Testing Licence Programme,
to boom in coming years, with the number        which allows Fintech startups to develop
of Middle East Fintech startups is projected    their ideas without being subject to full
to increase from 96 in 2019 to 465 by 2022,     regulations. The sandbox has attracted
while the value of Fintech investments is       a wide range of startups from across the
expected to increase eightfold from $287        world. These have included firms testing the
million to $2.28 billion.16                     digitization of Sukuk issuance using smart
    DIFC continues to attract numerous          contracts and the tokenization of equities
Fintech startups, offering unique               and debt. The program enables firms to test
experimental licenses, competitive pricing,     Fintech products in and from DIFC subject
and collaborative workspaces. DIFC has          to various restrictions and modifications.
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