The Business Value of BIM in the Middle East - SmartMarket Report - CG/LA
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SmartMarket Report
The Business Value
of BIM in the
Middle East
Premier Partner: Research Partners:
Contributing Partner:
CG/LA
INFRASTRUCTURE
■ Design and Construction Intelligence
SmartMarket Report
Dodge Data & Analytics The Business Value of
BIM in the Middle East
Chief Executive Officer SmartMarket Report
Michael Petrullo
Executive Editor
About Dodge Data &
Dodge Data & Analytics Stephen A. Jones
Research & Analytics/
Analytics
Managing Editor Dodge Data & Analytics is North
Industry Insights
Donna Laquidara-Carr, Ph.D., LEED AP America’s leading provider of
Senior Director, Research & Analytics
Burleigh Morton
Vice President, Marketing analytics and software-based
Sharon Lubrano workflow integration solutions for the
Senior Director, Industry
Contributing Art Director construction industry. Building product
Insights Research
Stephen A. Jones Alison Lorenz manufacturers, architects, engineers,
contractors, and service providers
Director, Industry Insights Research Contributing Art Director
AD-BOUTIQUE, INC. leverage Dodge to identify and pursue
Donna Laquidara-Carr, Ph.D., LEED AP
Terumasa Yamada unseen growth opportunities and
execute on those opportunities for
Reproduction or dissemination Contributors
enhanced business performance.
of any information contained Bruce Buckley
Katharine Logan Whether it’s on a local, regional or
herein is granted only by contract
national level, Dodge makes the
or prior written permission from Research Project Manager
hidden obvious, empowering its
Dodge Data & Analytics. Dana Gilmore, MRA, PRC
clients to better understand their
Media Contact markets, uncover key relationships,
Copyright © 2017, Benjamin Gorelick size growth opportunities, and pursue
Dodge Data & Analytics, Spector & Associates those opportunities with success.
ALL RIGHTS RESERVED 212-943-5858,
The company’s construction project
ben@spectorpr.com
information is the most comprehensive
and verified in the industry. Dodge
For further information on this is leveraging its 100-year-old legacy
SmartMarket Report or for any of continuous innovation to help the
in the series, please contact: industry meet the building challenges
of the future.
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Research & Analytics
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Bedford, MA 01730 visit www.construction.com.
1-800-591-4462
Dodge.Analytics@construction.com
SmartMarket Report
Introduction
T
he Middle East is home to on investment (ROI) from BIM
some of the most innovative implementation at their organization,
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
building projects in the world. with one quarter (25%) saying that they
Not only are these projects believe their ROI is 50% or higher.
iconic, but they are also complex and Although many BIM experts in
demanding for the project teams, the region interviewed for this report
which are often based around the state that current use of BIM does not
globe. In addition, the demand for tight always extend throughout the supply
Stephen A. Jones
schedules on projects in this region is chain, this study shows that BIM use Senior Director
particularly restrictive. These factors by contractors is likely to be the area Industry Insights Research
suggest that companies in the Middle with the greatest potential growth in Dodge Data & Analytics
East will benefit from wider use of the region because respondents report Stephen A. Jones leads
building information modeling (BIM), that having general or trade contractors DD&A’s Industry Insights
and our latest study reveals that, while with strong BIM skills increases project Research division. He
is active in numerous
the use of BIM in the Middle East is outcomes and quality, increases
industry organizations
still at an early stage, it is poised for innovation and reduces overall project and frequently speaks at
dramatic growth. duration and cost. industry events around
Even the responses of the architects the world. Before DD&A,
The study included many architects Jones was vice president
and contractors who are currently using and contractors who are not currently with Primavera Systems
BIM, and right now, the percentage is using BIM suggest that it is poised (now part of Oracle), a
for growth in the Middle East. All of global leader in project
almost evenly split between those using management software.
it on 30% or fewer of their projects (46%) them (100%) believe that BIM will be Prior to that, he was
and those using it on more than 30% of important to the industry in five years, principal and a Board of
and most believe it will be highly Directors member with
their projects (54%). However, in just Burt Hill, a major A/E firm
two years, over three quarters (79%) of important. Most (85%) are at least (now merged with Stantec).
current BIM users expect to be using it interested in BIM or even actively
on more than 30% of their projects. evaluating the possibility of using it.
This expectation for a higher level Encouragingly, some of the most
of BIM use is likely fueled by the important benefits that non-users say
benefits they gain on their projects would influence them to adopt BIM,
from its use, including: such as improved multidisciplinary
■■Increased Efficiency Through
coordination, reduced number of field
Collaboration With Owners or coordination problems and improved
Other Project Team Members (71%) communication between all parties, are
■■Reduced Field Coordination Conflicts
already being reported by BIM users in
During Construction (70%) that region. Donna Laquidara-Carr,
■■Reduced Errors and Omissions in
While there are challenges (e.g., Ph.D., LEED AP
lack of trained BIM personnel, lack of Industry Insights
Construction Documents (69%) Research Director
client demand), all of these positive Dodge Data & Analytics
Over half are also reporting business factors seem well positioned to drive a
benefits, including increasing their vigorous level of BIM adoption in this Donna Laquidara-Carr
ability to market business to new currently provides
region in the near future.
editorial direction,
clients (63%), enhancement of their We would like to thank our premier analysis and content
organization’s image as an industry partner Autodesk for helping us to bring to DD&A’s SmartMarket
leader (59%) and increasing their ability these important findings to the industry. Reports. Prior to this
position, she worked for
to offer new services (58%). In addition, we thank Pinnacle for their nearly 20 years with DD&A’s
In fact, most respondents in the support, and we also thank all of our Dodge division, where she
Middle East (80%) believe that they research partners for their efforts to gained detailed insight into
the construction industry.
are experiencing a positive return engage the industry in the study.
Dodge Data & Analytics 1 www.construction.com SmartMarket Report
SmartMarket Report
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
TABLE OF
CONTENTS
4 Executive Summary
8 Data
8 Introduction
9 BIM Use
9 BIM Implementation Levels
10 Years of Experience Using BIM
11 BIM Expertise Levels
12 Impact of BIM-Specifying Authorities and Project Management Consultants
13 data sidebar Insights From BIM Experts on the Use of BIM in the Middle East
18 BIM Benefits
18 Experience of Overall Business Value From BIM
19 Project Performance Benefits of BIM
20 Project Process Benefits of BIM
21 Internal Business Benefits of BIM
Front Cover: Abu Dhabi Lourvre Image Courtesy of BuroHappold; Opposite: Hospital Image Courtesy of Lifang Vision Technology Co. Ltd, Chengdu, China
22 Top Differences Between Roles for BIM Benefits
22 Increasing BIM Benefits
26 BIM Teams
26 Importance of BIM for Team Formation
27 Value of GC BIM Skills
28 Importance of BIM for Trade Contractor Selection
29 Value of Trade BIM Skills
30 Trade Contractor Proficiency in BIM
31 sidebar Education Now!
32 BIM Investments
32 BIM Investments
33 BIM ROI
33 Perceived ROI on BIM
34 Formal Measurement of BIM ROI
35 Top Benefits That Contribute to Increasing BIM ROI
36 sidebar BIM for Smarter Design and Construction of Complex Projects
38 Non-Users
38 Non-Users’ Attitudes Toward BIM
39 Most Important Reasons for Not Adopting BIM
40 Non-Users’ Perceptions of Competitors’ and Clients’ Use of BIM
41 BIM Benefits That Would Convince Non-Users to Consider Adopting BIM
SmartMarket Report Dodge Data & Analytics 2 www.construction.com
Front Cover:
Use of BIM allowed the
client to visualize how
the complex dome of
the Abu Dhabi Louvre
would be able to provide
CONTENTS
ventilation and lighting
inside the building.
This page:
The efficiency of designing
in BIM provided Stantec
with the flexibility needed
to handle scope changes
during the design of the
Mediclinic Parkview
Hospital in Dubai.
44 International Comparisons
44 Users at a High Level of BIM Implementation
44 BIM Requirement Policies by General Contractors
45 BIM Benefits Compared With China
46 Acceptable Levels of Trade Contractor BIM Skill
47 Positive ROI
47 Non-User Attitudes
Thought Leader Interview
42 Christopher Tebb, BEng (Hons) MSc CEng MICE, Digital Delivery Lead, Middle East Unit, Mott MacDonald
Case Studies
24 Improved Flexibility and Collaboration With BIM
Mediclinic Parkview Hospital, Dubai, UAE
48 Methodology
49 Resources
Dodge Data & Analytics 3 www.construction.com SmartMarket Report
Executive Summary
BIM use expected to increase in the Middle East
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
While BIM is currently at an early stage of implementation in the Middle East, the study demonstrates that it is poised for
significant growth. The majority (79%) of respondents currently using BIM expect to be at a high level of implementation
in just two years, and 85% of current non-users are either interested in and/or are actively evaluating BIM. Strong project
and business benefits reported by current BIM users will help drive the market, as will the perception of BIM’s growing
importance to firms seeking to stay competitive.
BIM Implementation in the Users’ Forecast for Growth in Level of BIM
Middle East Engagement (All Regions)
Design and construction professionals in the Middle East Dodge Data & Analytics, 2017
who are currently using BIM expect a significant increase Low BIM Engagement (30% or Fewer Projects Involve BIM)
in the percentage of their projects that will involve BIM High BIM Engagement (Over 30% of Projects Involve BIM)
over the next two years.
■■The chart shows that, today, only about half of BIM 79%
users in the Middle East are engaging with it on
more than 30% of their projects, but that within two
years, well over three quarters (79%) say they will be
operating at that level of BIM implementation. 54%
■■Among the project roles of BIM users, those who are
46%
primarily involved with construction activities (versus
design) predict they will be the most active, with 83%
of them forecasting that implementation level.
Plans to increase BIM implementation throughout the 21%
Middle East are robust, but there are some differences
among specific regions.
■■30% or more of projects involve BIM: 82% of Saudi BIM
users forecast being at this level within two years.
■■60% or more of projects involve BIM: Users in the Current Level of Users’ Forecast for
BIM Engagement 2 Years From Now
UAE, however, predict even more aggressive growth,
with over half (51%) implementing BIM at this very
Top 5 Project-Related Benefits of BIM
advanced level.
(Percentage of BIM Users Reporting High Value)
Dodge Data & Analytics, 2017
Benefits of BIM 1_01_SMR_Batch1_01_Charts EXEC SUMM V2
BIM users in the Middle East believe it generates Increased Efficiency Through Collaboration
_ES Impltn_#01.eps
With Owners or Other Team Members
powerful benefits, both on their projects and for their own
71%
businesses. The chart shows the percentage of current
BIM users who report receiving each of these project- Reduced Field Coordination Conflicts
During Construction
related benefits at either a high or very high level.
BIM users also report receiving several internal 70%
business benefits from BIM at a high or very high level. Reduced Errors and Omissions in
■■Marketing New Business to New Clients (63%) Construction Documents
■■Overall Enhancement of Organization’s Image as an 69%
Industry Leader (59%) Reduced Rework
■■Offering New Services (58%)
64%
■■Maintaining Repeat Business With Past Clients (46%)
■■Increased Profits (44%) Better Cost Control/Predictability
57%
SmartMarket Report Dodge Data & Analytics 4 www.construction.com
Executive Summary CONTINUED
Factors That Would Increase Design Firms’ BIM Requirement Policy for
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
BIM Benefits Contractors (All Regions)
The majority of users believe that more clearly defined Dodge Data & Analytics, 2017
BIM deliverables between parties, and more use of
We Require Companies to be Experienced in BIM
contracts to support BIM and collaboration, would We Encourage BIM Expertise, But Do Not Require It
contribute greatly to increasing their ability to generate BIM Expertise Does Not Affect Our Decisions
benefits from BIM.
BIM Requirements Policies 13%
Design teams that are working with BIM frequently
encourage or require BIM capabilities from general
contractors. As shown in the pie chart, this is true for 48%
almost 90% of firms in the Middle East. 40%
Many general contractors who work with BIM
in the Middle East also use BIM capability to qualify
trade contractors.
• 17% require trade contractors to be experienced
in BIM.
• 33% encourage BIM expertise, but do not require it. Positive Impacts From General and Trade
• 50% say that BIM expertise does not affect their Contractors’ BIM Skills EXEC
1_04_SMR_Batch1_01_Charts (Percentage
SUMM Who Rate
decisions about trade contractors. V2_ESas
Value BIMPlcy_#02.eps
High or Very High)
Dodge Data & Analytics, 2017
Value of Contractors’ BIM Capabilities Value of General Contractors’ BIM Skill to Design Firms
The BIM skills of both general contractors and trade Value of Trade Contractors’ BIM Skill to General Contractors
contractors generate significant value on projects.
The chart at right shows the percentage of design 63%
61%
professionals that rated general contractors’ BIM
capabilities as generating a high or very high level of each 53%
benefit shown, compared with the same ratings provided 50% 50%
by general contractors about trade contractors.
40%
38%
Trade Contractor BIM Expertise Levels 33%33%
General contractors in the Middle East report significant
28%
variation in the BIM skill level of trade contractors by
region and by specialty.
■■BIM-capable mechanical/sheet metal/plumbing
contractors are cited as the most numerous among the
trades throughout the Middle East.
■■The UAE reports the least number of skilled trades
among any of the regions studied.
Increases Increases Reduces Reduces Increases
■■There are fewer concrete fabricators/contractors
Project Innovation Overall Cost My
with BIM skills than any of the other trades studied, Outcomes/ Project Profitability
followed by civil/site/geotechnical. Quality Duration
1_05_SMR_Batch1_01_Charts EXEC SUMM V2_
ES CntctrValBIM_#02.eps
Dodge Data & Analytics 5 www.construction.com SmartMarket Report
Executive Summary CONTINUED
ROI for BIM Users’ Reported ROI on BIM
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
Since there is no accepted international standard Dodge Data & Analytics, 2017
for measuring return on investment (ROI) for BIM, Very Positive (50% ROI or Higher)
users were asked to estimate their ROI based on a Positive (Up to 50% ROI)
range from negative to break-even to several degrees Break-even or Negative ROI
of positive. The chart summarizes these responses in
three broad categories.
■■One quarter (25%) of BIM users believe they have
an ROI exceeding 50%, which is an outstanding 20%
25%
performance, and is a very positive sign for the
continued growth of BIM in the Middle East.
■■More contractors (29%) are in the top ROI group than
are design professionals, who, by contrast, comprise 55%
the majority of the group reporting break-even or
negative performance. This finding aligns with Dodge
studies of BIM ROI around the world.
■■There are significant regional variances with the
Middle East, with 31% of users in Saudi Arabia
reporting the highest ROI tier, compared with only 1_06_SMR_Batch1_01_Charts EXEC SUMM V2
Top BIM Investments Planned by Users Over
_ES ROI_#01
18% in the UAE. Twice as many users in the UAE are in
Next 2 Years (Percentage Who Plan High or Very
the break-even or negative category (31%) than those in
High Levels of Investment)
Saudi Arabia (16%). Dodge Data & Analytics, 2017
Top BIM Investments Developing Internal Collaborative BIM Procedures
Successful BIM programs require investment, both to 61%
launch and to support growth. The chart shows the top Developing Custom 3D Libraries
seven types of BIM investments that are cited by users as 55%
high or very high priorities over the next two years.
■■Although many people think of BIM as a technology
Developing Collaborative
BIM Processes With External Parties
initiative, the first and third investments both focus
53%
on collaborative processes, which underscores the
importance of digital workflows to maximize the BIM Training
power of BIM. Contractors are particularly focused on 53%
the external processes, which makes sense because of New/Upgraded Hardware
their need to coordinate the work of so many parties.
50%
■■Training, hardware and software form the core of
a BIM program, and users include all three in their BIM Software
two-year plans. Contractors show a particularly high 48%
commitment to training, which is typically an important Software Customization/
aspect for all parts of their business. Interoperability Solutions
■■3D libraries and software customization also score
44%
among top investments. These enhancements to a
company’s BIM program can greatly contribute to
increased productivity.
1_08_SMR_Batch1_01_Charts EXEC SUMM V2
_ES Invst_#01
SmartMarket Report Dodge Data & Analytics 6 www.construction.com
Executive Summary CONTINUED
Non-User Attitudes About BIM Non-Users’ Attitudes About BIM
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST
Design and construction professionals who are not Dodge Data & Analytics, 2017
currently involved with BIM characterized their interest We Are Interested or Are Actively Evaluating It
level and attitude about BIM. The pie chart shows a We Are Not Currently Interested in Using It
simplified breakdown of the findings. We Have Used It But Decided Not to Use It Anymore
■■The vast majority (85%) of non-users are either neutral
or interested in BIM, which bodes well for a continued 5%
adoption pattern in the Middle East in the near future. 10%
■■Contractors comprise a larger share of the currently
disinterested group than do designers, which
corresponds with Dodge BIM research around the
world showing that adoption is typically led by design
85%
professionals in its earlier stages. This is almost
certain to level out in coming years, and in many cases
contractors eventually surpass designers for both
adoption and implementation.
Non-User Perspective on the
Importance of BIM in Five Years 1_09_SMR_Batch1_01_Charts EXEC SUMM V2
100% of non-users believe that BIM will be important _ES NonU Att_#01
Adoption Triggers
to the industry in five years. And three quarters of them Dodge Data & Analytics, 2017
(75%) believe it will be of high or very high importance
in that time. This is a very positive indicator that BIM Top 5 Process or Outcome Improvements That,
adoption will continue at a robust pace. If Validated, Would be Most Influential to Convince
Non-Users to Adopt BIM (All Regions)
Top Reason Non-Users Are Not
Adopting BIM 1 Improved Multidisciplinary Coordination 85%
Among 18 reasons surveyed, non-users cite a lack of
demand from clients and/or other firms on projects 2 Reduced Number of Field Coordination Problems 75%
as the top reason they are not involved with BIM. This
should change as adoption and implementation rapidly 3 More Accurate Construction Documents 75%
expand and BIM requirements become more common.
4 Increased Ability to Use Lean Construction 70%
Techniques
Non-Users’ Top Five Adoption Triggers
Certain benefits, if they could be validated as achievable 5 Improved Communication Between All Parties
in the Design and Construction Process 70%
through the use of BIM, would be very compelling to
convince non-users to become involved with BIM.
The table shows the top five out of 14 possible triggers
included in the survey, and the percentage of non-users
who rated them as having a high or very high impact on 1_10_SMR_Batch1_01_Charts EXEC SUMM V2
their decision. _ES Infl to Adpt_#01
Each of these is a documented benefit of BIM
according to Dodge research studies around the
world. Therefore, as BIM use matures in the Middle
East, it should be possible to validate these benefits
to non-users, and further accelerate BIM adoption
throughout the region.
Dodge Data & Analytics 7 www.construction.com SmartMarket Report
Data:Introduction
Section Hed1
F
or over a decade, Dodge Data & Analytics
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
has been conducting research on the use and Note About the Data
impact of building information modeling in the The data and analysis in this report are
construction industry. The research has focused based on an online survey conducted
not only on the immediate project benefits derived from with 138 architects and contractors in the
using the software, but also on its potential to improve Middle East from nine countries: Bahrain,
construction processes by enabling better communication Egypt, Jordan, Kuwait, Lebanon, Oman,
Qatar, Saudi Arabia and United Arab
and collaboration across project teams.
Emirates (UAE).
The scope of the research has expanded over the years Respondents were asked about their level
from a focus on the U.S. construction market to a more of BIM use. Those using BIM to create models
international one, with reports looking at BIM adoption or to work with models created by others
in over a dozen global markets. That breadth of coverage were classified as BIM users, and those not
allows for this new study on the business value of BIM in using BIM at all were classified as non-users.
the Middle East to not only provide a thorough examination Those groups were asked different questions
and thus analyzed separately. In total, there
of the responses of architects and contractors working
were 118 BIM users and 20 non-users who
in this region, but also offer a context for what they responded to the study.
experience, compared with other global markets. The small sample of non-users, while
Study respondents are divided into two groups, those not statistically significant, is useful to
currently using BIM and those who are not. The majority of determine why some firms do not use BIM
the data examines the experiences of BIM users. It reveals and what might lead such non-users to begin
the project performance and process benefits they gain working with it.
BIM users were analyzed based on two
from using BIM, along with the internal business benefits
variables: location and role.
that BIM offers their company. It also looks at their level of
■■Location: There were sufficient responses
BIM implementation, the degree to which they see benefits
from respondents based in Saudi Arabia
from use of BIM by other project team members, the
and the UAE to look at how those countries
investments they plan to make to improve their use of BIM
compare to each other and to the rest of the
in the future and the return on investment they see from
responses throughout the region.
BIM use.
■■Role: Users were divided into two groups,
The findings are supported by the insights of several
those primarily working on design and those
BIM experts, who agreed to participate in a series of
primarily working on construction.
in-depth interviews to share their insights about the use
of BIM and its potential in the Middle East. Combined For more information on these variables,
together, the quantitative study data and qualitative along with more information about the
interviews present the portrait of a market poised for research conducted, see the Methodology
significant growth. on page 48.
A similarly optimistic perspective on the use of BIM
in the Middle East can be drawn from looking at the
responses in the study by those who are not currently
using BIM. Their positive attitude toward it suggests that
BIM adoption is likely to continue to grow in this region.
SmartMarket Report Dodge Data & Analytics 8 www.construction.comData:BIM Use
BIM Implementation Levels
A firm’s BIM implementation level is the percentage of its Current and Forecasted BIM Implementation
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
projects that involve BIM. All respondents provided both Levels (By Region)
a current level of BIM implementation and a forecast for Dodge Data & Analytics, 2017
what they believe their level will be two years from now, Light BIM Implementation (Less Than 30% of Projects Involve BIM)
based on three tiers of implementation: light, medium Medium BIM Implementation (30%-60% of Projects Involve BIM)
and heavy. Heavy BIM Implementation (Over 60% of Projects Involve BIM)
The charts on this page show the total of these
responses grouped in two ways: 46% 47% 45%
■■By Region: Saudi Arabia, UAE, and all others 38% 41%
33%
(combining Bahrain, Egypt, Jordan, Kuwait,
Lebanon, Oman and Qatar) 21%
16% 15%
■■By Role: Respondents primarily involved with design
at their firm and respondents primarily involved with
construction at their firm Saudi Arabia UAE All Others
(Current (Current (Current
BIM Implementation by Region Implementation) Implementation) Implementation)
As is typical in parts of the world where BIM is in a
relatively early phase of adoption, light implementation is 51% 50%
44%
currently the most common level across the Middle East 38%
regions studied. However, the forecasts show dramatic 29%
24% 24% 21%
reductions in light implementation and a corresponding 18%
robust prediction of growth in medium and heavy levels
just two years from now.
There are a couple of interesting differences
Saudi Arabia UAE All Others
by country. (Forecast 2 Years (Forecast 2 Years (Forecast 2 Years
■■Saudi Arabia currently has the fewest users at the From Now) From Now) From Now)
heavy level of implementation (21%) and, although
forecasting strong growth, is still projected to lag the
other regions in heavy implementation in two years. Medium/Heavy BIM Implementation (Over 30% of Projects Involve BIM)
■■The UAE and the All Others category currently have Light BIM Implementation (Less Than 30% of Projects Involve BIM)
similar levels of heavy implementation and remain at
near parity in their two-year forecasts, with half their Design (Current) Design (In 2 Years)
users predicting heavy BIM implementation within
that time frame. 23%
For a global perspective, the international comparisons 46% 54%
section of this report shows how the Middle East as a 78%
whole compares with China and Australia for high and
very high levels of implementation (see page 44).
Construction (Current) Construction (In 2 Years)
BIM Implementation by Role
The pie charts show the projected growth analyzed by
role. Where the groups are currently at parity, more of 17%
the BIM users who are primarily involved in construction 45% 55%
activities (83%) are forecasting higher levels of BIM 83%
implementation in two years than the design-oriented
users (78%). This finding corresponds to a trend in most
of Dodge’s BIM research around the world that shows
construction usage outpacing design.
Dodge Data & Analytics 9 www.construction.com SmartMarket Report
2_01_SMR_Batch2_01_Charts USE_BENEFITSBIM Use CONTINUED
Years of Experience Using BIM
Variation by Region Years of Experience With BIM (By Region)
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
Because the use of BIM is relatively new in the Middle Dodge Data & Analytics, 2017
East, only a small percentage of users in any region 1-2 Years
have more than 10 years’ experience. Aligning with the 3-5 Years
findings about relative levels of BIM implementation 6-10 Years
between regions (see page 9), Saudi Arabia (8%) More Than 10 Years
has significantly fewer users with six to 10 years of
experience than either the UAE (18%) or the average of 59%
the other countries in the Middle East included in the
study (24%). 47%
40%
36%
Variation by Role
Currently, far more of the design-related users have five 28%
24% 24%
or more years of experience (46%) than those whose 18%
activities primarily focus on construction (29%). This
finding aligns with a consistent pattern in all other BIM 8% 7% 6%
5%
research conducted by Dodge around the world, where
BIM adoption and use begins in the design community Saudi Arabia UAE All Others
and evolves over time to engage contractors.
This pattern typically also leads to more aggressive
adoption and implementation eventually by contractors,
who report enjoying immediate tangible benefits on their
2_03_SMR_Batch2_02_Charts USE_BENEFITS
projects and rapidly seek to employ BIM more widely. _Exprnce_#02
BIM Users With 5 or More Years of BIM
This trend is foreshadowed for the Middle East in the
Experience (By Role)
finding on page 9 that more construction-related users Dodge Data & Analytics, 2017
are predicting a high level of BIM implementation two
years from now than their design counterparts. Design Construction
46% 29%
2_04_SMR_Batch2_02_Charts USE_BENEFITS
_Exprnce_Role_#01
SmartMarket Report Dodge Data & Analytics 10 www.construction.comBIM Use CONTINUED
BIM Expertise Levels
Although there is no internationally accepted standard Self-Described BIM Expertise Level (By Region)
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
for BIM expertise, since 2009, Dodge has consistently Dodge Data & Analytics, 2017
asked users in its BIM research around the world Expert
to self-describe their skill level as basic, moderate, Advanced
advanced or expert. Although subjective, these ratings Moderate
tend to advance over time along with experience and Basic
implementation levels when Dodge revisits regions for
follow-up studies, so they serve as a useful baseline for
how a user community perceives itself. 18% 20% 24%
Variation by Region
The top chart shows a pattern that generally aligns
with the experience and implementation findings, with 46% 42% 35%
Saudi Arabia currently reporting the fewest (18%) users
who self-describe as expert. A relatively large number of
basic users, such as in UAE (18%), often indicates a surge
in new adopters, which will typically evolve into higher 20% 32%
26%
levels of implementation for that region over time, as
skills improve and usage gains traction. 18%
10% 9%
Variation by Role Saudi UAE All
The pie charts show that the users who are primarily Arabia Others
design-oriented currently have over twice as many at
the expert level (24%) than their construction-oriented
colleagues (11%). This follows the pattern that Dodge
has observed in most of its BIM research, where design 2_05_SMR_Batch2_02_Charts USE_BENEFITS
professionals lead the initial stages of adoption in a _Skill_byRegion_#01
BIM Expertise Level Among Design and
market and therefore show more advanced skill levels.
Construction Users
The distribution of expertise levels typically becomes Dodge Data & Analytics, 2017
more balanced as adoption and implementation expand,
and frequently, contractors eventually exceed designers Expert
in both categories. Advanced
Moderate
Basic
Design Construction
12% 14% 11%
24%
24%
29%
46%
40%
2_06_SMR_Batch2_02_Charts USE_BENEFITS
Dodge Data & Analytics 11 _Skill_All Regions_#02.eps
www.construction.com SmartMarket ReportBIM Use CONTINUED
Impact of BIM-Specifying Authorities and
Project Management Consultants
To address this issue, explored specifically for this report Negative Impact of BIM-Specifying
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
on the Middle East, BIM users were asked to what degree Authorities and Project Management
they agree or disagree with the following statement: “We Consultants (By Region)
are not able to implement BIM to the degree we would Dodge Data & Analytics, 2017
like to on projects because of BIM-specifying authorities Strongly Disagree
and project management consultants.” Disagree
While not a universally identified challenge, enough Neutral
users report that it is challenging to warrant attention Agree
by those in the Middle East who desire to advance BIM Strongly Agree
adoption and implementation in the region.
Saudi Arabia
Variation by Region 12% 24% 39% 24%
The findings shown in the chart are analyzed by region, 0%
UAE
and indicate a range of responses.
■■UAE: BIM users in UAE seem most troubled by this
10% 18% 35% 18% 20%
issue, with over a third (38%) agreeing and the majority All Others
of those expressing strong agreement. 32% 24% 38%
■■Saudi Arabia: Saudi users report the least amount of
6% 0%
agreement (24%), and the highest percentage who
strongly disagree (12%). This may be due to more
accommodating BIM-specifying authorities and
project management consultants in that country, or
2_07_SMR_Batch2_02_Charts USE_BENEFITS
it may be a function of their relatively lower levels of
_ImpctAuth_#01
implementation, in which case this may increase in
the future.
■■All Others: No users in Bahrain, Egypt, Jordan, Kuwait,
Lebanon, Oman or Qatar strongly agree, but this group
has a similar overall percentage of agreement (38%) as
those from the UAE. In addition, 38% report some level
of disagreement with the statement, the highest among
the three regions.
Variation by Role
Construction users are more uncertain about the impact
of BIM-specifying authorities and project management
consultants than designers.
• Design-oriented users are evenly split in thirds between
agreement (34%), disagreement (33%) and those who
are neutral or not sure (33%).
• Half of construction users (49%) are neutral or not sure,
while 23% agree and 26% disagree.
SmartMarket Report Dodge Data & Analytics 12 www.construction.comData:Insights From BIM Experts
Insights From BIM Experts
On the use of BIM in the Middle East
Dodge Data & Analytics conducted a series of in-depth interviews with seven
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
of the leaders advancing BIM in the Middle East, to gain their perspectives
on the market for BIM and the factors influencing its adoption.
T
he Middle East is a unique
market for BIM adoption. “If and when BIM is integrated, it will
While still at a relatively greatly help the market to achieve its fast-
early stage in BIM
paced development requirements.”
implementation compared with other
markets around the world studied by
Dodge Data & Analytics (see page a few aspects of the Middle East that company, also finds that “tight
44), it is also a region that embraces make it a unique market for BIM: program and frequent changes in
unique, complex, challenging ■■High Volume of Work: Many design to accommodate the latest
buildings while also being a highly find that the large number of trends during the project process
competitive market in terms of cost. projects in the Middle East makes it more complex. Innovative
To better understand the subtleties supports a strong market for technologies are inevitable to
of vertical building construction in BIM use. According to Rajat overcome such challenges.”
this region and how they influence Shankar of Stantec, the “sheer ■■Involvement of International
the adoption and implementation volume of work” attracts Teams: The large, challenging
of BIM, Dodge Data & Analytics companies from outside the projects also attract the interest
interviewed seven leading BIM users region, including those with of global design firms and
in this region. All are enthusiastic greater BIM experience. construction companies. Marwan
proponents for BIM, and all see its ■■Complexity and Scale of Projects: Abu Ebeid of Turner International
adoption as inevitable, although Nearly all the participants also Middle East believes that high-
the degree to which each has believe that the large scale and profile construction programs,
implemented BIM has varied from complexity of many projects being such as preparing for the World
only doing conceptual designs in built in this region also makes BIM Cup in Qatar and the Expo 2020 in
BIM to intensive BIM implementation highly relevant here. Biju Koottala, the United Arab Emirates (UAE),
across the project lifecycle and into from BAM Higgs & Hill LLC, are drawing global attention to
building operations. states that the use of BIM and 3D the region. Roula Dahdaleh of
Despite this range of experience modeling technologies help with Consolidated Consulting Group
with BIM, there was wide agreement the creation of “very unique and regards the international flavor of
on the nature of the BIM market for complex ideas” for buildings. the construction industry as part of
vertical construction in the Middle ■■Fast Track Contracting Methods: what distinguishes the Middle East
East and what will encourage broader Most also note that fast tracking market from other global markets,
use of it in the future. For more projects is a common practice enhancing its need for BIM.
information on the use of BIM in in the Middle East. Paul Watton
THE DUBAI MUNICIPALITY
the Middle East in the infrastructure from Khansahab believes that
BIM MANDATE
sector, see pages 42 to 43. BIM offers a major improvement
All of the BIM experts who
over existing approaches in this
participated in the interviews agreed
Market for BIM in the environment: “If and when BIM is
that the UAE leads the Middle East
Middle East integrated, it will greatly help the
in use of BIM, largely due to the
market to achieve its fast-paced
WHAT MAKES THE MIDDLE influence of the Dubai Municipality’s
development requirements.”
EAST UNIQUE? BIM mandate. Currently, the
Pavithran K. Valappil, from a
Nearly all of the BIM experts agree on mandate requires all buildings over
multinational construction
Dodge Data & Analytics 13 www.construction.com SmartMarket ReportTHE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
Data Sidebar: Insights From BIM Experts CONTINUED
The image features a station from Systra’s winning BIM design for a prototype for a 127 km Hyperloop line for passengers and
freight, which would reduce the journey time between Dubai and the Fujairah emirate from 2.5 hours to under 10 minutes. The
design of the prototype had to be completed in two days utilizing a collaborative BIM platform.
20 stories or larger than 200,000 is a good beginning to increase the implementation of BIM at a sufficient
square feet, specialized buildings use of BIM because it provides a path level to demonstrate its benefits
such as hospitals and education for companies to learn about the effectively. Pavithran argues that for
buildings, government projects or benefits of using BIM and be willing the mandate to be effective, the level
any building requested by a foreign to invest more broadly in its use. of BIM use needs to be better defined
office to use BIM. Given the number While all participants regard the and a monitoring program should
of large, complex projects in Dubai mandate as influential, a few do be created to “ensure adoption and
and the number of projects led not believe that it goes far enough. measure the level of adoption.” He
by multinational companies, the Watton states that the requirements states, “Right now, there is no secure
mandate applies to many projects. of the mandate are very easy mechanism to ensure that the right
Abu Ebeid thinks that a mandate to achieve and do not require BIM model with the right information
is in place,” and he regards the UK’s
“Tight program and frequent changes in Level 2 requirement in their mandate
as a good model.
design to accommodate the latest trends
during the project process makes it more
Image courtesy of Systra
EMERGING COUNTRIES
complex. Innovative technologies are FOR BIM USE
Dahdaleh and Abu Ebeid believe
inevitable to overcome such challenges.”
SmartMarket Report Dodge Data & Analytics 14 www.construction.comData Sidebar: Insights From BIM Experts CONTINUED
Jordan and Saudi Arabia have the
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
greatest potential for wider BIM
adoption in the future. Dahdaleh “We work with engineers, ... planning and
credits the big firms seeking to stay procurement. Now we are starting to work with the
competitive and large consultants foremen and site supervision, the direct manpower.”
doing government work with driving
increased use of BIM in her home
country of Jordan. However, while he actively seeks out understood across the industry to
Dahdaleh and Abu Ebeid agree subcontractors who can implement encourage adoption.
that the size of the construction BIM, he cannot yet require BIM • Pavithran believes that the UK
market in Saudi Arabia and the large use contractually, so he must BIM Task Force is a good model
scale of many projects in that region adjust the contract based on the for providing the industry with the
account for its potential as a strong subcontractor’s ability to use BIM. education needed about benefits.
BIM market in the future. For Watton, this issue has made it • Al Sheikh explains that he was
more difficult for his company to use able to draw support from their
BIM USE ACROSS THE
BIM: “If Khansahab wants to do BIM, offices in Athens, Cairo and
PROJECT TEAM
we have to ... develop a model for Ramallah to demonstrate the
One area of growth identified by
everyone else and then turn it back usefulness of BIM.
the experts interviewed is in BIM
into 2D information so that people • Dahdaleh suggests that the
use across the project team. Many
can build from it.” software developers could be an
of them struggle to work with
educational resource.
team members across the project
Factors Influencing • Rajat believes that BIM should
lifecycle on a single model. Pavithran
BIM Adoption and Use be part of the curriculum at
finds that, currently, “BIM is not
in the Middle East architecture and engineering
implemented in a collaborative
colleges, and that the graduates
approach; rather each team tends to DRIVERS FOR GREATER BIM
would not only possess needed
create their own models.” Dahdaleh ADOPTION AND USE
skills upon graduation, but that
reports that in Jordan “very few While most of the BIM experts
they could also serve as advocates
contractors are using BIM,” a fact interviewed acknowledged the
for BIM in the marketplace.
that posed a challenge during a importance of the BIM mandate in
• Watton argues that if the
project she recently constructed Dubai in driving BIM use in the UAE,
consultants understood BIM
that included a client mandate for all there was also general agreement
better and included it in their
contractors to use the model, bring that the most important driver for
scope of work, that this would
it to 5D and ultimately pass it on to greater BIM adoption will be client
allow the clients to see that
the client for use during operations demand, rather than government
“they would get a project that is
and maintenance. However, she does mandate. In addition, the importance
coordinated better, constructed
find that “in the Gulf, in the UAE, the of practitioner awareness and
better, [and] delivered on time or
contractors are a bit more advanced.” engagement was also made clear.
even early.”
Mohammed al Sheik from Therefore, the top drivers
• Abu Ebeid recommends the
Consolidated Contractors Company reported were those that would
creation of a formal BIM manager
has seen the number of team encourage practitioners and owners
certificate program in order to
members involved in using BIM on to consider using BIM.
avoid misconceptions about the
his projects increase over time. “We ■■Industry Education to Build
capabilities of BIM created by
work with engineers, ... planning and Awareness of BIM Benefits: Nearly
people who claim that they are
procurement. Now we are starting all participants at some point in
BIM managers but do not have the
to work with the foremen and site the interview referenced how the
proper training.
supervision, the direct manpower.” benefits of BIM need to be better
Dodge Data & Analytics 15 www.construction.com SmartMarket ReportData Sidebar: Insights From BIM Experts CONTINUED
people are scrambling to get the
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
right people.” He explains that he
“It is so difficult to get skilled technicians trains people but that the high level
in this market that people are scrambling of demand for workers with BIM
to get the right people.” skills means that they often quickly
find new positions for more money:
“You try and build a team and then
you realize you are left with half
Demonstrating the Benefits of
■■ industry, and he regards client the people within two years.” The
BIM During the Construction education as a critical component cost of finding and keeping skilled
Management Stage: The other of this because it will help them technicians raises the cost of BIM
major way to increase client set up better requirements before implementation as a whole, and
demand for BIM is to demonstrate the project begins. it forces Stantec to outsource to
its usefulness beyond design and other countries. As a solution to this
OBSTACLES TO WIDER
construction into the operational dilemma, he states, “If you build
ADOPTION OF BIM
phase of the building. awareness [of the benefits of BIM],
The top obstacles discussed by the
• Dirk Van der Ploeg, from BAM the whole market increases, the skill
BIM experts can be attributed to the
Higgs & Hill LLC, thinks that client base increases and work comes
early stage of implementation of BIM
awareness of the benefit of using back to the Middle East.”
in the Middle East.
the model during this phase is ■■Lack of Time and Budget to
■■Shortage of People With BIM Skills:
growing, and that this will be Conduct BIM Planning/Training:
Rajat describes the challenges
critical to help drive BIM use. While BIM is well suited for fast-
faced by Stantec in trying to attract
• Pavithran reports that he would track projects, it is also best served
and retain people with sufficient
like to explore the implementation if sufficient time and resources
skills. “It is so difficult to get skilled
of BIM in the facility management are dedicated to BIM planning and
technicians in this market that
phase for the benefit of the training from the project outset, and
BIM was essential
to the design and
construction of
the complex dome
of the Louvre Abu
Dhabi. For more
information on the
use of BIM for this
project, see page 36.
Image Courtesy of BuroHappold
SmartMarket Report Dodge Data & Analytics 16 www.construction.comTHE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
Data Sidebar: Insights From BIM Experts CONTINUED
“The first project was not time or cost effective.
But now, the second, third, fourth, they are
becoming much more cost effective.”
a couple of participants find lack of ■■ Initial Cost of Implementation:
time and budget to be an obstacle. Several participants emphasize
• Pavithran reports that after they that cost is a particularly prohibitive
win the bid, they are expected factor in the Middle East. While BIM
to start work onsite and “the may have a positive impact on costs
contractor will not get enough ultimately, there may be reluctance
time to do BIM modeling and to incur upfront costs on initial BIM
coordination.” He calls for changes projects. A few express concerns
in project contracting and delivery about high licensing fees, but most
method to tackle this issue. attribute initial costs to the lack of
• Al Sheikh believes that creating experience and the shortage of
proper training budgets at the skilled workers.
onset of a project will help • Dahdaleh’s experience
encourage wider BIM adoption corresponds to the Dodge
because insufficient attention is study findings that experience
paid to this issue now. Providing addresses the issue of cost: “The
proper BIM planning and training first project was not time or cost
from the beginning has yielded effective. But now, the second,
direct benefits: “I can minimize third, fourth, they are becoming
the budget before the project much more cost effective. It’s
begins because once we have a the quality. You are sure that
model planned, we can extract the everything is in the right place.” n
quantity requirements for all
the buildings.”
Methodology
Dodge Data & Analytics conducted telephone interviews with seven
people working in the Middle East on BIM.
• Marwan Abu Ebeid, Turner International, Middle East
• Roula Dahdaleh, Consolidated Consulting Group
• Biju Kouttala and Dirk Van der Ploeg, BAM Higgs & Hill LLC
• Pavithran K. Valappil, multinational company based in Dubai
• Rajat Shankar, Stantec International
• Paul Watton, Khansahab
Dodge Data & Analytics 17 www.construction.com SmartMarket ReportData:BIM Benefits
Experience of Overall Business Value From BIM
The BIM journey is a unique experience for every Experience of Overall Business Value From
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
user, and each will view progress in a different way, BIM (All Regions)
depending on their objectives. As a benchmark, Dodge Dodge Data & Analytics, 2017
consistently asks users in its BIM research around the We’re Getting Everything Out of BIM That We Believe It Can Provide Us
world to characterize their current status of achieving We’re Getting a Lot of Value From BIM But Believe There Is
what they believe is the overall potential value of BIM to More to be Gained
their organization. We’re Just Scratching the Surface of How Much Value
BIM Can Provide Us
The chart shows that the vast majority (94%) of current
We’re Getting No Meaningful Value From BIM
Middle East users are finding value in BIM. Among those:
• Only 9% of all users believe they have tapped its full
potential, with UAE registering fewest (4%), and nearly 6% 9%
twice as many designers (11%) reporting that belief
than contractors do (6%).
• The majority (53%) believe that they are already getting 31%
strong value but there is more to be gained.
53%
This overwhelmingly positive response is a good sign
that BIM usage should continue to advance vigorously
among its current users in the Middle East. More
intensive levels of BIM implementation by current
users may also influence non-users to adopt, since BIM
use by competitors is typically a powerful incentive
for non-users to adopt it. More information about the
attitudes, objections and adoption triggers of design and 2_08_SMR_Batch2_02_Charts USE_BENEFITS
_ExpVal_#01
construction professionals who are not currently using
BIM is set forth in the Non-User section of this report
(pages 38–41).
SmartMarket Report Dodge Data & Analytics 18 www.construction.comBIM Benefits CONTINUED
Project Performance Benefits of BIM
The tangible contribution of BIM to improved project Project Performance Benefits of BIM
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
performance is a compelling aspect of its business (Percentage of BIM Users by Region Who Report
value. Users were asked to rate that value on a one to five High or Very High Degree of Benefit)
scale (none, low, medium, high or very high) for three Dodge Data & Analytics, 2017
critical metrics of project performance: improved safety, Saudi Arabia
schedule acceleration and reduced construction cost. UAE
All Others
Variation by Region
The chart shows the percentage of users who feel Improved Safety
strongly (high or very high responses) that BIM is 58%
generating each benefit, shown divided by the regions 27%
studied in this research. 67%
■■Over half of users in both Saudi Arabia and the All
Others regional category (Bahrain, Egypt, Jordan, Reduced Overall Project Duration
Kuwait, Lebanon, Oman, Qatar) believe that BIM 51%
generates all three project performance benefits. 37%
■■UAE users are less enthusiastic, but 40% cite reduced
65%
construction cost.
Reduced Total Construction Cost
While the lower ratings from UAE may truly indicate that 56%
fewer benefits are being experienced there, they may also 40%
reflect a lower overall need to address these performance
52%
metrics on their projects. Therefore, the relative positive
impact is less than in the other regions.
For a global perspective, the International
Comparisons section of this report shows how the total
Middle East user group compares with China for high/ 2_11_SMR_Batch2_02_Charts USE_BENEFITS
very high beneficial impact ratings (see page 45). _Bnfts 1_Proj_#01
Variation by Role
A higher percentage of contractors (62%) report reduced
construction cost than designers (43%), and while both
are strong results, the higher percentage of contractors
probably reflects their closer involvement with the details
of construction cost.
Dodge Data & Analytics 19 www.construction.com SmartMarket ReportBIM Benefits CONTINUED
Project Process Benefits of BIM
BIM can significantly reduce inefficiencies in many Project Process Benefits of BIM (Percentage
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
project processes. Users were asked to rate the beneficial of BIM Users by Region Who Report High or Very
impact of BIM on seven project processes. These findings High Degree of Benefit)
demonstrate overall strong belief in the power of BIM to Dodge Data & Analytics, 2017
improve project processes. Saudi Arabia
UAE
Variation by Region All Others
Some regional differences are evident in the responses.
■■UAE: Similar to the project performance benefits Increased Efficiency Through Collaboration
With Owners or Other Team Members
findings, the users in the UAE are generally the
least enthusiastic across all the project process 72%
benefits, although they outpace Saudi Arabia in two 64%
important measures: reduced field coordination conflicts 79%
during construction; and reduced errors and omissions in
Reduced Field Coordination Conflicts
construction documents. During Construction
■■Saudi Arabia: Saudi users lead the other regions and
61%
are most positive about the impact of BIM on reducing
71%
rework. That benefit is followed closely by Saudi users
79%
citing increased efficiency through collaboration with
owners or other team members. Reduced Errors and Omissions
■■All Others: Three benefits are selected by a high
in Construction Documents
percentage of users from Bahrain, Egypt, Jordan, 64%
Kuwait, Lebanon, Oman and Qatar (79%). 65%
• Increased efficiency through collaboration with 79%
owners or other team members
Reduced Rework
• Reduced field coordination conflicts during construction
• Reduced errors and omissions in 74%
construction documents 48%
73%
The three lowest-rated benefits (better cost control/
predictability, less time documenting and more time Better Cost Control/Predictability
designing, and faster client approval cycles) still garner 63%
top scores from about half of all users, so BIM also 50%
provides significant value in these important areas. 58%
The International Comparisons section of this report
Less Time Documenting,
provides a global perspective of how the total Middle East More Time Designing
user group compares to China (see page 45).
66%
49%
Variation by Role
Similar percentages of design and construction-related 55%
users scored each benefit as having a high or very high Faster Client Approval Cycles
impact with a few exceptions. 53%
■■Far more contractors (83%) cite increased efficiency
43%
through collaboration with owners or other team
63%
members than designers (66%), perhaps reflecting their
role coordinating the work of many parties.
More contractors (79%) are enthusiastic about reduced
■■
■■Related to that, 60% of contractors give top scores
field coordination conflicts than designers (66%), which
to faster client approval cycles, versus only 49% of
probably reflects their closer day-to-day involvement
design-related BIM users. 2_10_SMR_Batch2_02_Charts USE_BENEFITS
with that
_Bnfts issue.
1_Process_#01
SmartMarket Report Dodge Data & Analytics 20 www.construction.comBIM Benefits CONTINUED
Internal Business Benefits of BIM
In addition to providing a number of valuable benefits to Internal Business Benefits of BIM (Percentage
THE BUSINESS VALUE OF BIM IN THE MIDDLE EAST DATA
project processes and performance, BIM users report of BIM Users by Region Who Report High or Very
numerous ways in which BIM contributes to the internal High Degree of Benefit)
business success of their organizations. Users rated the Dodge Data & Analytics, 2017
beneficial impact of BIM on seven aspects of their internal Saudi Arabia
business. Although not as high-scoring as the project UAE
process benefits, these findings still demonstrate the All Others
power of BIM to improve users’ businesses.
Marketing New Business to New Clients
Variation by Region 59%
Though generally consistent across the Middle East, in 59%
some cases, the findings highlight interesting differences. 76%
■■Marketing new business to new clients is the overall
top-ranked internal benefit, but especially so in Overall Enhancement of Organization’s
Image as an Industry Leader
the All Others regional category (Bahrain, Egypt,
62%
Jordan, Kuwait, Lebanon, Oman, Qatar). This could be
because of the relatively higher BIM implementation 59%
and experience levels of the respondents from these 58%
countries, compared with those from Saudi Arabia Offering New Services
and the UAE, thereby enabling more experienced
61%
practitioners to use beneficial outcomes from a higher
51%
number of completed BIM projects as a competitive
advantage in pursuing new work. 65%
■■This finding is echoed in the relatively high percentage Maintaining Repeat Business
(59%) of those in the All Others category who see With Past Clients
a positive impact from BIM on maintaining repeat 44%
business with past clients, compared with Saudi Arabia 38%
(44%) and UAE (38%). 59%
■■Over half (58%) of Saudi users report increased profits
Increased Profits
because of BIM. The other regions average only 38%.
■■More in the UAE report that their BIM capability
58%
generates improved recruiting and retention of staff 35%
than in other regions. As BIM use grows in the Middle 41%
East, finding and retaining skilled staff is a major Fewer Claims/Litigation
challenge, so firms that learn how to use their BIM
39%
capability to attract talent will benefit. See pages 16 and
31%
31 for more on the challenge of retaining skilled staff.
41%
For a global perspective, the International Comparisons
section of this report shows how the Middle East BIM Improved Recruiting and
Retention of Staff
users compares with those in China for high/very high
24%
beneficial impact ratings (see page 45).
45%
Variation by Role 33%
Unlike project process benefits, where designers and
only 44% of designers.
contractors’ responses were closely aligned, the gap
In fact, four of the top five greatest differences
between their perspectives on internal business benefits
between the experience of benefits by designers and
is dramatic. Overall, 61% of contractors report a high 2_09_SMR_Batch2_02_Charts USE_BENEFITS
contractors are in the category of internal business
impact across all seven internal benefits, compared with _Bnfts 1_Int_#01
benefits (see page 22).
Dodge Data & Analytics 21 www.construction.com SmartMarket ReportYou can also read
