2021MEDIAKIT - Agricultural Manufacturers of Canada
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2021MEDIAKIT
WEBSITE | IMPLEMENT SUCCESS | AMC CONNECTION eNEWSLETTER | MEMBERSHIP DIRECTORY | PRODUCTS & SERVICES GUIDE
YEARS OF SUPPORTING MEMBERS
TARGET THEIR AUDIENCES
EXCLUSIVE FOR AMC MEMBERS
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
AMC Members are better together
Our Reach
6
3 14
6 2 20
3
5 5 4 7
4
3
4
2
GERMANY
Here’s where our members are located
A SSOCIATE MEMBER S REGUL AR MEMBER S AFFILIATE MEMBER S
About AMC Our Media Partner
AMC (Agricultural Manufacturers of Canada) is a national, 31st Line Strategic
member-driven industry association representing over 250 Communications is pleased
agricultural manufacturers and associated suppliers. We are to be AMC’s media partner.
dedicated to sustaining a strong, viable and highly respected We’re now offering
Canadian agricultural manufacturing industry. Agricultural equipment advertisers increased
manufacturing is a unique and growing business in Canada. The AMC reach and new digital
website, www.a-m-c.ca, is used by both members and non-members to programs targeted to best
discover news and information related to this innovative sector. support the membership.
All of our programs can
Advocacy & Lobbying be customized to help
you reach your marketing
AMC lobbies on behalf of their members at a provincial, regional and goals.
federal level. AMC listens to its members and provides them with a
unified voice by advocating for them on critical issues that impact
our industry. Members receive timely written updates on federal and
provincial budgets as well as policy changes relevant to our industry.
PRINT + DIGITAL ImplementSUCCESS
Implement Success
SUMMER 2020 Volume 17 Issue 1 | The Official Publication of AMC | Agricultural Manufacturers of Canada | www.a-m-c.ca
Environmental
Sustainability
Semi-Annual MAGAZINE INSIDE:
AMC Retrospective | Looking back
on our 50 year history page 18
Corporate Q&A | AON COVID-19
Impact on the Ag Manufacturing
Industry page 26
Government Perspective | Clean
2021 Net Advertising Rates
Green Agricultural Manufacturing
page 28
Revisions and Proofs: $50 All rates include an ad link in the digital
Position Guarantee: 25% Premium edition of the magazine. Your ad links to
Ad Creation: $65/hour your URL of choice or videos can link to
any video off your YouTube channel.
Full Colour Rates 1x 2x 3x
Double Page Spread $4,250 $4,000 $3,800
Outside Back Cover $3,950 $3,800 $3,600
Inside Front
or Inside Back Cover $3,750 $3,600 $3,400 ABOUT
Full Page
1/2 Page Island
$3,100
$2,375
$2,950
$2,250
$2,750
$2,050
Implement Success
1/2 Page $1,750 $1,650 $1,550 Implement Success is a semi-
1/3 Page $1,450 $1,350 $1,250 annual magazine published and
1/4 Page $925 $875 $825 produced by AMC themed along
1/6 Page $725 $675 $625 industry trends and challenges.
Black/White Rates 1x 2x 3x Complimentary copies are
Full Page $1,950 $1,850 $1,750 distributed to all members,
1/2 Page $1,300 $1,225 $1,175 government officials, AMC event
1/3 Page $950 $900 $850 attendees as well as other
1/4 Page $750 $700 $650 organization members ensuring
1/6 Page $550 $525 $475 awareness of our membership to
Online Version 1x 2x 3x key agricultural manufacturers
Video Option $1,550 $1,250 — and dealers across North America.
Digital Skyscaper 160x600 $625 — —
Digital Skyscaper 240x400 $625 — —
Print Advertising Specifications Over 2,000
Implement Success Trim Size: 8.375” x 10.875” copies distributed.
Implement Success Bleed Size: 8.625” x 11.125”
Double Page Spread Full Page Full Page 1/2 Page 1/2
Bleed Bleed No Bleed Horizontal Page
Vertical 1/2 Page
Vertical
Island
All printed copies of Implement
Success are also produced digitally
17.25" x 11.125" 8.625" x 11.125" 7" x 9.5" 4.58" x 7.1"
through Issuu and published online on
7” x 4.63" 3.375" x 9.5"
www.a-m-c.ca/implementsuccessmagazine
1/3 Page 1/3 Page 1/4 Page 1/4 Page 1/6 Page 1/6 Page
Horizontal Long Vertical Horizontal Horizontal Vertical
Vertical
Online
Readership:
7" x 3" 2.17" x 9.5" 3.375" x 4.63" 7" x 2.19" 4.58" x 2.19" 2.19" x 4.63"
70% Desktop
Space Deadlines Materials Deadlines
Spring/Summer: Mar. 19, 2021 Spring/Summer: Mar. 26, 2021 30%
Mobile
Fall/Winter: Sept. 17, 2021 Fall/Winter: Sept. 24, 2021
1/2 Page 1/2
Cover Tab Page Full Page Full Page Page
Horizontal
Bleed Bleed Bleed No Bleed Long
Vertical
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
6.375" x 8.75" 5.75" x 8.75" 6" x 8.75" 4.875" x 7.5" 4.875" x 3.675" 2.375" x 7.5"
1/3 Page 1/3 1/4 Page 1/4 Page 1/6 Page
Horizontal Page Horizontal Vertical Horizontal
Vertical
PRINT + DIGITAL
Membership Directory Annual
Me be
DIREm rs
C T O RhYip
202
Agricultura
l Manufa
cturers
of Canada
| 5-725
Cor ydo
n Ave., Win
nipeg, MB
| p 204
-66 6-3518
admin@
a-m-c.c
a
2021 Net Advertising Rates
Revisions and Proofs: $50 All rates include an ad link in the
Position Guarantee: 25% Premium digital edition. Your ad links to your
Ad Creation: $65/hour URL of choice.
Member Tab Premium: 25%
Full Colour Rates 1x 2x 3x
Outside Back Cover $3,950 $3,800 $3,600
Inside Front $3,750 $3,600 $3,400
or Inside Back Cover
Full Page $3,100 $2,950 $2,750
ABOUT
1/2 Page Island $2,375 $2,250 $2,050 Membership Directory
1/2 Page $1,750 $1,650 $1,550 AMC’s Annual Membership
1/3 Page $1,450 $1,350 $1,250 Directory contains a list of
1/4 Page $925 $875 $825 all AMC members and their
1/6 Page $725 $675 $625 contact information. It is your
personal guide to connecting
Black/White Rates 1x 2x 3x with other members, the Board
Full Page $1,950 $1,850 $1,750 of Directors and committees as
1/2 Page $1,300 $1,225 $1,175 well as Provincial Chapters.
Double Page Spread Full Page Full Page 1/2 Page 1/2
1/3 Page Bleed Bleed
$950
No Bleed Horizontal
$900 Page
Vertical $850
1/2 Page
Vertical
1/4 Page $750 $700 $650
Island
1/6 Page
17.25" x 11.125" 8.625" x 11.125" 7" x 9.5"
$550 7” x 4.63"
$525
3.375" x 9.5"
$475
4.58" x 7.1"
Online Version 1x
1/4 Page 1/6 Page 2x 1/6 Page 3x All printed copies of the Membership
1/3 Page 1/3 Page 1/4 Page
Horizontal Long Vertical Horizontal Horizontal Vertical
Directory are also produced digitally
Digital Skyscaper 160x600
Vertical
$625 — —
through Issuu and published online at
Digital Skyscaper 240x400 $625 — — www.a-m-c.ca/membershipdirectory
7" x 3" 2.17" x 9.5" 3.375" x 4.63" 7" x 2.19" 4.58" x 2.19" 2.19" x 4.63"
Print Advertising Specifications Our website receives
5,554 pageviews per month
Membership Directory Trim Size: 6.125" x 8.5"
Membership Directory Bleed Size: 6.375” x 8.75”
with an average session duration
of 14:45 minutes
1/2 Page 1/2
Cover Tab Page Full Page Full Page Page
Horizontal
Bleed Bleed Bleed No Bleed Long
Vertical
6.375" x 8.75" 5.75" x 8.75" 6" x 8.75" 4.875" x 7.5" 4.875" x 3.675" 2.375" x 7.5"
1/3 Page 1/3 1/4 Page 1/4 Page 1/6 Page
Horizontal Page Horizontal Vertical Horizontal
Vertical
4.875" x 2.4" 2.375" x 4.95" 4.875" x 1.75" 2.375" x 3.675" 2.375" x 2.4" ADD YOUR LOGO
to your membership listing:
Space Deadline December 31, 2020 black & white $175
Materials Deadline January 15, 2021 colour $250
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
AMC’s eNEWSLETTER
Connection Biweekly
Subscribers • 390
Open Rate • Between 30% - 40%
Click Rate • Between 5% - 10%
Reach top decision makers with Big Box
AMC Connection: 300 x 250
• Deliver your message directly to the inbox
of key decision makers and leaders in
the Canadian agricultural equipment
manufacturing industry
• Frequently forwarded to others for
additional exposure
Banner
600 x 90
• Cross-promoted in other AMC publications
and communications
• Directs visitors to the landing page of your
choice to facilitate the purchasing process
• Limited available ad space makes each
position exclusive and maximizes impact Small Box
240 x 120
• Change artwork monthly to promote
time-sensitive offers
We are a property and casualty
• Archives are accessible for unlimited
online viewing
insurance company, created for one sole
purpose: providing insurance at-cost to
our community.
Distributed semi-monthly
Sections include:
AUTO
2021 Advertising Rates
• From Donna’s Desk • AMC News
Agnimusciet aboritiis pliae erum qua-
ment a que et, ut est quodiae voluptis
Price per AD and frequency
nia nianima a dis es et fuga. Ut est, ne
eum volenis sim isci si ommo
• Industry News • Industry Spotlight
READ MORE
• Upcoming Events • Member News Ad Unit Size 1x 3x 6x 12x
Space and material deadlines Banner 600 x 90 $500 $450 $400 $350
• Space: 10 days before issue Big Box 300 x 250 $550 $475 $450 $425
ALL ADS ARE (Wednesday week prior to publication) Small Box 240 x 120 $400 $350 $325 $300
EXCLUSIVE • Material: 8 days before issue
(no rotation) (Previous Friday) Discount for 2nd insertion in one month
ON
(Same creative used)
Banner 600 x 90 —
$315 $280 $245
ODUCTS
Dedicated e-blast option Big Box 300 x 250 — $335 $315 $300
Reach your key audience by booking an
Small Box 240 x 120 — $245 $225 $210
OTE
Y QUOTE
NEW AD in AMC’s e-blasts. Book your space and
release date now. $750 for single email,
TATEMENT There will be a $65/hour charge for artwork
$650 per email when booking 2 or more. creation or changes. This additional fee will appear
S
Limited spaces available. on your final invoice if the artwork submitted has to
be adjusted for publication.
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
ONLINE
Product & Services Guide
ABOUT
Product & Services Guide
All members get a complimentary business
listing with a logo, map, address, website link
and contact information on a mobile-friendly
page. This listing is then linked when you
place an ad in the marketplace featuring your
product. Advertisers get a powerful landing
page dedicated to your ad that integrates calls
to action and SEO and can be shared in any
way online.
Online Business Listing
Want to Make a Bigger Impact?
Put an Ad with Your Listing!
Powerful landing page for your purchased ad
• Linked to Member Directory with map,
address, website link and contact info on
mobile-friendly page
• Up to 5 calls to action including click-to-call,
an email form, social links and a link to your
website.
• All ads are optimized for search, and are
shared on our Products & Services Guide,
Facebook, Twitter and Google
• Visibility in Facebook app on
publication Facebook page
• Detailed Reporting
• Garner extra coverage by boosting your ad
• Take out digital sponsorships
on your category header
More details on the next page
Find the Guide Here:
members.agmanufacturers.ca
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
ONLINE
Product & Services Guide Continued
Typical Ad-View Sources Monthly Ad Views
Q4 2019
Organic Search Q1 2020 Total Views
50% Q2 2020 Total Views
Partners AMC Directory Q3 2020 Total Views
8% 17%
Social Media 0 .5M 1M 1.5M 2M 2.5M 3M
25%
2021 Advertising Rates
Price per AD and frequency
Organic Search Results are selected 94% of Ad Unit Size 1x 3x 6x 12x
the time by online searchers looking for your
Marketplace Up to
products & services. If you cannot be easily $100 $90 $80 $65
Ad 400px wide
found in an organic search, you cannot make up
Ad Boost N/A $200 $200 $200 $200
for it by buying search results.
Digital
Social Media improves your organic search Sponsorship* 600 x 240 $300 $300 $300 $300
visibility, improves audience reach, brand
awareness and influence. Together, the result is * Includes ad Boost
an increase in word-of-mouth marketing.
Space and material deadlines
Our reach includes a proprietary collection • Space: 14 days before placement
of regional web landing pages which provide • Material: 7 days before placement
a place to link to social media and your own
website. There will be a $65/hour charge for artwork
creation or changes. This additional fee will appear
on your final invoice if the artwork submitted has
to be adjusted for publication.
DID YOU KNOW...
82% of mobile shoppers use search first to find you
66% of the searches are in-store already
66% of in-store searches help to make purchase decisions
17% purchase after a mobile search
BUT 40% of online searchers will leave if your site is NOT mobile-friendly
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
ONLINE
Website
Sessions per month • 1,556 Space and Material Deadlines
Pageviews per month • 5,554 • Space: 10 days before placement
• Material: 5 days before placement
Connect with key decision makers There will be a $65/hour charge (+ HST) for
www.a-m-c.ca is a go-to resource for industry artwork creation or changes. This additional fee
professionals to learn about upcoming events will appear on your final invoice if the artwork
and farm shows and to discover how AMC can submitted has to be adjusted.
help their company grow. Of course, there are
many advertising platforms out there, but if you
want to target the right people, at the right time,
in the right environment, www.a-m-c.ca is the
place to be.
Why advertise on www.a-m-c.ca?
• High quality readers means every impression
is valuable
• Reaches both members and non-members
for increased awareness
• Limited available ad space makes each
position exclusive with maximum impact
• Cross-promoted in other AMC publications
and communication vehicles
• Change artwork monthly to promote
time-sensitive offers Ad Size:
250x250 pixels
• Directs visitors to the landing page of your
choice to facilitate the purchasing process
2020 Ad Rates
Price per ad/per month
1x $195 (+ hst)
3x $180 (+ hst)
6x $160 (+ hst)
12x $145 (+ hst)
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
FREE for Members
Digital Health Check Report
STRATEGIC ONLINE LISTING INDUSTRY SOCIAL WEBSITE
TIPS & TRICKS ACCURACY COMPARISONS STANDING REVIEW
Did you know that more than 85% of consumers and
businesses search for your business online?
Your online presence is critical to the overall success of your business. We are offering our
members a FREE analysis of your Digital Footprint. This analysis looks at your online presence
and helps you understand where you may be able to improve. The report includes: Strategic
Tips and Tricks, Online Listing Analysis, Industry Comparisons, Social Standing and a Website
Review. Ask yourself:
• How does my business rank against similar businesses in the market?
• How can I grow my digital audience?
• Where are there new revenue opportunities?
• What are the critical needs for my digital strategy?
Book your Health Check today by contacting Heather at HBrekelmans@31stline.com
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.com
Technical Specifications
Publication Specifications Advertising Specifications
Implement Success Colour specifications
Trim Size: 8.375” x 10.875” BLACK AND WHITE: please use Greyscale.
Bleed Size: 8.625” x 11.125” COLOUR: all advertisements must be CMYK. Lab,
Duotone, Pantone or Multichannels will be converted;
Membership Directory we will not be responsible for any resulting alteration
or loss.
Trim Size: 6.125” x 8.5”
Bleed Size: 6.375” x 8.75” Black text
For best results, it is recommended that black be used
Artwork Requirements for text. Note that Adobe Photoshop files are not
recommended as that software may convert to four-
All digital colour and greyscale artwork must be colour process.
supplied at 300 dpi. Line art must be supplied at Accepted electronic file formats
600 dpi. High-res PDF, EPS, TIFF and JPEG files are PDF: CMYK, accurate format, 300 dpi, no
accepted. Images from the Web are not suitable transparency, embedded fonts.
for printing. All color artwork must be in CMYK ILLUSTRATOR: CMYK, accurate format, embedded
mode; black-and-white artwork must be in either images, 300 dpi, text converted to outlines.
greyscale or bitmap mode. RGB mode artwork is not PHOTOSHOP: EPS, PSD and TIFF: CMYK, 300 dpi,
accepted and if supplied will be converted to CMYK accurate format, all art flattened.
mode, which will result in a color shift. All screen JPEG: CMYK, 300 dpi, accurate format, all art
and printer fonts as well as linked images must be flattened, compression quality 12 (maximum quality),
supplied if not embedded in the file. standard baseline format.
Note: Text placed outside the live area within any INDESIGN CC (or earlier): all fonts, images (photos,
full page or DPS ads may be cut off. Please keep logos, etc.) must be supplied.
text within the live area at all times. FILE COMPRESSION: we accept Stuffit-compressed
files (.sea, .sit, .sitx or .zip).
Proofs and Revisions Fonts
$65/hour artwork surcharge for artwork creation Because they are more recent and multiplatform,
or changes. This additional fee will appear on OpenType fonts are recommended.
your final invoice if the artwork submitted is not Unacceptable file formats
publishing ready. CorelDraw, Paint, Excel, Word, PowerPoint, Publisher,
AutoCad, FrameMaker and other non-standard
Submitting Material electronic publishing software files will not be
Submit to: Heather Brekelmans accepted.
email HBrekelmans@31stline.com Low-resolution GIF and JPEG downloads are not
Note: Please compress files to less than 7 MB. recommended. If such are the only files available, we
will not be responsible for print quality.
Compressed PC files (.exe, .rar, etc.) will not be
Video Specs accepted.
Videos can be linked from your YouTube
or Vimeo URL (16 : 9 Ratio and High
Resolution). Video visual sizing can be
custom to fit in your ad spacing
To advertise contact Heather Brekelmans
e: HBrekelmans@31stline.com p: 519-475-6378 x30 www.31stline.comYou can also read
