2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries

 
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
DEFENSE COMMISSARY AGENCY

2021          PLANNING
              CALENDAR

PROUD, COMMITTED AND MORE
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
DEFENSE COMMISSARY AGENCY
                                               HEADQUARTERS
                                                1300 E AVENUE
                                                                                                          PROUD, COMMITTED AND MORE
                                         FORT LEE, VIRGINIA 23801-1800

Hello Team DeCA,

I’m proud to unveil the 2021 Commissary Planning Calendar, a resource guide for our store
staffs that gives them a running reminder of the promotion schedules and themes for the
coming year. We continue to receive positive feedback from the field on their use of this
calendar.

This monthly guide is a product of collaboration between the Sales, Marketing and Logistics
Group; the Store Operations Group; and our industry partners.

The unprecedented events of 2020 with COVID-19 continue and we emerged from last year
as a proven force multiplier for our service members and their families, as we overcame the
challenges of a strained supply chain and marshalled our efforts to keep our commissaries
supplied.

                                                                                                   PROUD, COMMITTED AND MORE
As we enter 2021, our new normal will remain grounded in what we do best: delivering the
best commissary benefit possible bolstered by promotional items that double down on our
everyday significant savings.

Moving forward, we need all hands on deck as we expand on what worked best and continue
in our quest to improve our shortfalls. We will lean forward as we support our valued
customers. We will also continue to collaborate with our industry partners to keep our supply
chain uninterrupted.

We have a lot in front of us in our new normal, but I’m proud to enter it with you. Your
performance in delivering this benefit has defined the meaning of resiliency, professionalism
and adaptability to get the job done.

It’s my hope that this planning calendar reinforces your efforts to deliver the best commissary
benefit for our customers who depend on it.

Finally, I applaud the efforts of our field team. Being on the front line we appreciate all that
you are doing to provide outstanding customer service. Thank you for all that you do day in
and day out!

                               Christopher T. Burns
                               Executive Director, Sales, Marketing & Logistics Group

                                PROUD, COMMITTED            AND   MORE.
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
CY2021 Display Periods Promotions Calendar - INDUSTRY                                                                                                                     CY2021 Display Periods Promotions Calendar - INDUSTRY
                                                                             Minimum FDS / DSD     Minimum FDS / DSD                                                                                                                                    Minimum FDS / DSD     Minimum FDS / DSD
                             Date of Displays Deadline           Deadline                                                                                                                              Date of Displays Deadline            Deadline
         Promo                                                               Promotional Pricing   Promotional Pricing                                                             Promo                                                                Promotional Pricing   Promotional Pricing
Month                Event #   (all are two-  to submit          to submit                                                                Themes                          Month                Event #   (all are two-  to submit           to submit                                                               Themes
         Period                                                              Period Required for   Period Required for                                                             Period                                                               Period Required for   Period Required for
                              week periods)     889's             40-16's                                                                                                                               week periods)     889's              40-16's
                                                                                  "K" Items             "O" Items                                                                                                                                            "K" Items             "O" Items
 Jan     Regular 1   20210001   1/4/21    1/17/21   7/20/2020                 1/1/21     1/31/21    11/1/20    1/31/21                                                     Sep    Shippers 17 20210317    8/16/21    8/29/21                 2/15/21     8/1/21     8/31/21    7/1/21     8/31/21       Kids Eat Right Month/National Peach
                                                                                                                                                                                                                                                                                                    Month/Back to School/Annual Pet Event/Purple
 Jan    Shippers 2   20210302   1/18/21   1/31/21                7/20/2020    1/1/21     1/31/21   11/16/20    1/31/21                                                                                                                                                                                             Heart Day (8/7)
                                                                                                                          Family Fit Lifestyle/Special Olympics/Natural    Sep    Regular 17   20210017   8/16/21    8/29/21    3/1/2021                 8/1/21     8/31/21    7/1/21     8/31/21
                                                                                                                                           and Organics
 Jan     Regular 2   20210002   1/18/21   1/31/21    8/3/2020                 1/1/21     1/31/21   11/16/20    1/31/21                                                     Sep    Shippers 18 20210318    8/30/21    9/12/21                  3/1/21     8/16/21    9/15/21    7/16/21    9/15/21
 Feb    Shippers 3   20210303   2/1/21    2/14/21                  8/3/20     1/16/21    2/15/21    12/1/20    2/15/21
                                                                                                                                                                           Sep    Regular 18   20210018   8/30/21    9/12/21    3/15/2021                8/16/21    9/15/21    7/16/21    9/15/21
                                                                                                                                                                                                                                                                                                     Labor Day Sales Event/NFL Kick-Off/National
 Feb     Regular 3   20210003   2/1/21    2/14/21   8/17/2020                 1/16/21    2/15/21    12/1/20    2/15/21        Super Bowl/National Hot Breakfast            Oct    Shippers 19 20210319    9/13/21    9/26/21                 3/15/21     9/1/21     9/30/21    8/1/21     9/30/21    Food Safety Month/National Organic Harvest
                                                                                                                             Month/Snack Food Month/Valentine's                                                                                                                                       Month/National Family Meals Month/Fruit &
 Feb    Shippers 4   20210304   2/15/21   2/28/21                 8/17/20     2/1/21     2/28/21   12/16/20    2/28/21                                                                                                                                                                              Veggies-More Matters Month/Hispanic Heritage
                                                                                                                         Day/Chocolate Month/Idaho Potato Month/Heart      Oct    Regular 19   20210019   9/13/21    9/26/21    3/29/2021                9/1/21     9/30/21    8/1/21     9/30/21
                                                                                                                             Healthy Month/ National Canned Food                                                                                                                                                       Month
 Feb     Regular 4   20210004   2/15/21   2/28/21   8/31/2020                 2/1/21     2/28/21   12/16/20    2/28/21     Month/National Cherry Month/National Pet        Oct    Shippers 20 20210320    9/27/21 10/10/21                   3/29/21     9/16/21   10/15/21    8/16/21   10/15/21
                                                                                                                               Dental Month/Chinese New Year
 Mar    Shippers 5   20210305   3/1/21    3/14/21                 8/31/20     2/16/21    3/15/21    1/1/21     3/15/21
                                                                                                                                                                           Oct    Regular 20   20210020   9/27/21 10/10/21      4/12/2021                9/16/21   10/15/21    8/16/21   10/15/21
                                                                                                                                                                                                                                                                                                        Commissary Store Brand Sale (9/27-
 Mar     Regular 5   20210005   3/1/21    3/14/21   9/14/2020                 2/16/21    3/15/21    1/1/21     3/15/21                                                     Nov    Shippers 21 20210321    10/11/21 10/24/21                  4/12/21     10/1/21   10/31/21    9/1/21    10/31/21   10/10)/Halloween Sales Month/Energy Action
                                                                                                                              March Madness/National Nutrition                                                                                                                                        Month/National Breast Cancer Awareness
 Mar    Shippers 6   20210306   3/15/21   3/28/21                 9/14/20     3/1/21     3/31/21    1/16/21    3/31/21                                                                                                                                                                              Month/World Series/Italian American Heritage
                                                                                                                            Month/National Frozen Food Month/Irish         Nov    Regular 21   20210021   10/11/21 10/24/21     4/26/2021                10/1/21   10/31/21    9/1/21    10/31/21
                                                                                                                           American Heritage Month/St. Patrick's Day                                                                                                                                 Month/Navy-Air Force Football Game (10/2)
 Mar     Regular 6   20210006   3/15/21   3/28/21   9/28/2020                 3/1/21     3/31/21    1/16/21    3/31/21                      (3/17)                         Nov    Shippers 22 20210322    10/25/21   11/7/21                 4/26/21    10/16/21   11/15/21    9/16/21   11/15/21
 Apr    Shippers 7   20210307   3/29/21   4/11/21                 9/28/20     3/16/21    4/15/21    2/1/21     4/15/21
                                                                                                                                                                           Nov    Regular 22   20210022   10/25/21   11/7/21    5/10/2021               10/16/21   11/15/21    9/16/21   11/15/21
 Apr    Regular 7    20210007   3/29/21   4/11/21   10/12/2020                3/16/21    4/15/21    2/1/21     4/15/21                                                     Dec    Shippers 23 20210323    11/8/21    11/21/21                5/10/21     11/1/21   11/30/21    10/1/21   11/30/21
                                                                                                                                                                                                                                                                                                      Halloween/Army-Air Force Football Game
 Apr    Shippers 8   20210308   4/12/21   4/25/21                 10/12/20    4/1/21     4/30/21    2/16/21    4/30/21        National Vietnam War Veterans Day
                                                                                                                            (3/29)/Easter (4/4)/Month of the Military      Dec    Regular 23   20210023   11/8/21    11/21/21   5/24/2021                11/1/21   11/30/21    10/1/21   11/30/21         (TBD)/Military Family Appreciation
                                                                                                                                                                                                                                                                                                        Month/National Diabetes Awareness
                                                                                                                          Child/Asian Pacific Amercian Heritage Month
 Apr     Regular 8   20210008   4/12/21   4/25/21   10/26/2020                4/1/21     4/30/21    2/16/21    4/30/21                                                     Dec    Shippers 24 20210324    11/22/21   12/5/21                 5/24/21    11/16/21   12/15/21   10/16/21   12/15/21     Month/Veterans Day (11/11)/Thanksgiving
                                                                                                                                                                                                                                                                                                                        (11/25)
 May    Shippers 9   20210309   4/26/21   5/9/21                  10/26/20    4/16/21    5/15/21    3/1/21     5/15/21
                                                                                                                                                                           Dec    Regular 24   20210024   11/22/21   12/5/21    6/7/2021                11/16/21   12/15/21   10/16/21   12/15/21
 May     Regular 9   20210009   4/26/21   5/9/21    11/9/2020                 4/16/21    5/15/21    3/1/21     5/15/21         Cince de Mayo (5/5), Military Spouse        Jan    Shippers 25 20210325    12/6/21    12/19/21                 6/7/21     12/1/21   12/31/21    11/1/21   12/31/21
                                                                                                                               Appreciation Day (5/7)/Mother's Day
 May    Shippers 10 20210310    5/10/21   5/23/21                 11/9/20     5/1/21     5/31/21    3/16/21    5/31/21
                                                                                                                          (5/9)/Armed Forces Day (5/15)/National Salad     Dec    Regular 25   20210025   12/6/21    12/19/21   6/21/2021                12/1/21   12/31/21    11/1/21   12/31/21
                                                                                                                           Month/Disaster Preparedness Month/Military
 May    Regular 10   20210010   5/10/21   5/23/21   11/23/2020                5/1/21     5/31/21    3/16/21    5/31/21           Appreciation Month/National Pet           Jan    Shippers 26 20210326    12/20/21    1/2/22                 6/21/21    12/16/21    1/15/22   11/16/21    1/15/22
                                                                                                                                                                                                                                                                                                    Christmas/New Year's Day/Army-Navy Football
                                                                                                                                   Month/National BBQ Month
 Jun    Shippers 11 20210311    5/24/21   6/6/21                  11/23/20    5/16/21    6/15/21    4/1/21     6/15/21                                                                                                                                                                                             Game (12/11)
                                                                                                                                                                           Dec    Regular 26   20210026   12/20/21    1/2/22    7/5/2021                12/16/21    1/15/22   11/16/21    1/15/22
 Jun    Regular 11   20210011   5/24/21   6/6/21    12/7/2020                 5/16/21    6/15/21    4/1/21     6/15/21                                                     Jan    Shippers 1   20220301    1/3/22    1/16/22                  7/5/21     1/1/22     1/31/22    12/1/21    1/31/22
 Jun    Shippers 12 20210312    6/7/21    6/20/21                 12/7/20     6/1/21     6/30/21    4/16/21    6/30/21     Memorial Day Sales Event/National Dairy
                                                                                                                          Month/Healthy Lifestyle Festival/Father's Day
 Jun    Regular 12   20210012   6/7/21    6/20/21   12/21/2020                6/1/21     6/30/21    4/16/21    6/30/21                       (6/20)

 Jul    Shippers 13 20210313    6/21/21   7/4/21                  12/21/20    6/16/21    7/15/21    5/1/21     7/15/21

 Jul    Regular 13   20210013   6/21/21   7/4/21     1/4/2021                 6/16/21    7/15/21    5/1/21     7/15/21
                                                                                                                                 July 4th Patriotic Sales Event
 Jul    Shippers 14 20210314    7/5/21    7/18/21                  1/4/21     7/1/21     7/31/21    5/16/21    7/31/21

 Jul    Regular 14   20210014   7/5/21    7/18/21   1/18/2021                 7/1/21     7/31/21    5/16/21    7/31/21
                                                                                                                         National Grilling Month/National Pack-a-Picnic
 Aug    Shippers 15 20210315    7/19/21   8/1/21                  1/18/21     7/16/21    8/15/21    6/1/21     8/15/21
                                                                                                                          Month/National Watermelon Month/Back to
                                                                                                                          School/NationaI Ice Cream Month/Summer
 Aug    Regular 15   20210015   7/19/21   8/1/21     2/1/2021                 7/16/21    8/15/21    6/1/21     8/15/21                  Olympics (7/23-8/8)

 Aug    Shippers 16 20210316    8/2/21    8/15/21                  2/1/21     7/16/21    8/15/21    6/16/21    8/15/21

 Aug    Regular 16   20210016   8/2/21    8/15/21   2/15/2021                 7/16/21    8/15/21    6/16/21    8/15/21
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
NATIONAL   January                                  July
EVENTS     National Hot Tea Month
           National Soup Month
                                                    National Ice Cream Month
                                                    National Hot Dog Month
           National Oatmeal Month                   National Family Reunion Month
           Comfort Food Month                       National Watermelon Month
           National Meat Month                      National Grilling Month
                                                    National Blueberry Month
           February                                 National Picnic Month
           Black History Month
           Canned Food Month                        August
           Great American Pie Month                 Kick-Off Football Season
           National Cherry Month                    “Get Ready for Kindergarten” Month
           National Grapefruit Month                National Peach Month
           American Heart Healthy Month             Family Fun Month
           National Snack Food Month                National Catfish Month
           National Hot Breakfast Month             National Water Month
           Sweet Potato Month
                                                    September
           March                                    National Hispanic Heritage Month
           National Women’s History Month           National Food Safety Month
           Frozen Food Month                        National Healthy Breakfast Month
           Irish American Heritage Month            National Chicken Month
           National Nutrition Month                 Organic Harvest Month
           National Peanut Month                    Honey Month
           National Sauce Month
           National Salt Awareness Month            October
                                                    Italian American Heritage Month
           April                                    Breast Cancer Awareness Month
           Jewish American Heritage Month           National Energy Action Month
           National Grilled Cheese Sandwich Month   National Apple Month
           National Soy Foods Month                 National Chili Month
           National Pecan Month                     National Dessert Month
                                                    National Vegetarian Month
           May                                      National Cookie Month
           Asian Pacific American Heritage Month    National Pizza Month
           National Egg Month                       National Popcorn Popping Month
           National Salad Month                     Eat Country Ham Month
           National BBQ Month
           National Hamburger Month                 November
           National Pet Month                       National Native American Heritage Month
           Gifts from the Garden Month              National Pomegranate Month
                                                    Peanut Butter Lovers Month
           June
           National Hawaiian Food Week              December
           National Dairy Month                     National Fruitcake Month
           National Iced Tea Month                  National Egg Nog Month
           Fresh Fruits and Vegetables Month        Happy Holidays Month
           National Seafood Month
           National Candy Month
           Turkey Lovers Month
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
JAN
  Plan for Upcoming
                           SUN                 MON                    TUE                     WED                THU            FRI

                                                                                                                                              1
                                                                                                                                                  SAT

                                                                                                                                                              2

  ○ Super Bowl Parties

                                                                                                                             New Year’s Day 001             002
                                   3                           4                    5                       6            7                   8                9

                                 003       Spaghetti Day    004                   005        Bean Day     006          007                  008             009
                                  10                         11                    12                      13           14                   15              16
   Commissary
Promotions & Events

Football Playoffs:
    Salty Snacks

Operation Desert Storm           010                        011                   012                     013          014      Bagel Day   015             016
    Anniversary (17th)            17                         18                    19                      20           21                   22              23
Avocado/Guacamole:
   Appetizers & Dips

Family Fitness Month
                                       Martin Luther King Jr.
Nutrition Guide Program          017           Day            018   Popcorn Day   019                     020          021                  022   Pie Day   023
Promotion                         24                          25                   26                      27           28                   29              30
Thinking Outside The Box
Promotion

Special Olympics

Super Bowl Promotions            024                        025                   026   Chocolate Cake Day 027         028                  029             030
Red Shirt Day                     31 IDEAS:                                             TO DO:
    Every Friday Salute
    our Military

                                 031
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
FEB
 Plan for Upcoming
                                       SUN                    MON

                                                                           1
                                                                                     TUE

                                                                                                  2
                                                                                                               WED

                                                                                                                         3
                                                                                                                               THU

                                                                                                                                           4
                                                                                                                                                      FRI

                                                                                                                                                                     5
                                                                                                                                                                           SAT

                                                                                                                                                                                       6

  ○ Month of the
    Military Child

                                                       Dark Chocolate Day 032   Groundhog Day   033     Carrot Cake Day 034              035 National Wear Red Day036                 037
                                                   7                       8                      9                     10                11                       12                  13

                              Super Bowl Sunday 038                      039       Pizza Day    040                    041               042    Chinese New Year   043                044
                                                  14                      15                     16                     17                18                        19                 20
   Commissary
Promotions & Events

Super Bowl:
   Chips, Dips & Nuts
                                                                                  Mardi Gras
Chinese New Year (12 )   th    Valentine’s Day   045 Washington’s Birthday046     Almond Day    047                    048               049                       050   Muffin Day   051
                                                  21                       22                    23                     24                25                        26                 27
Valentine’s Day (14th)

Mardi Gras (16th)

Fisher House Scholarships
for Military Children
Application Deadline                             052                     053                    054                    055    Pancake Day 056                      057   Chili Day    058
                                                  28
American Heart Healthy                                                                                TO DO:
Month

African American / Black
History Month

Idaho Potato Month                               059
Red Shirt Day                 IDEAS:
    Every Friday Salute
    our Military
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
MAR
  Plan for Upcoming
                                         SUN                            MON

                                                                                         1
                                                                                              TUE

                                                                                                      2
                                                                                                                WED

                                                                                                                                 3
                                                                                                                                         THU

                                                                                                                                                     4
                                                                                                                                                          FRI

                                                                                                                                                                  5
                                                                                                                                                                            SAT

                                                                                                                                                                                           6

  ○ Healthy Lifestyle
    Festival

                                                              Peanut Butter Lover’s Day 060         061                        062                 063          064                     065
                                                         7                               8            9                         10                  11           12                      13

                                       Cereal Day     066                             067           068                        069                 070          071                      072
                                                       14                              15            16                         17                  18           19                       20
    Commissary
 Promotions & Events

Frozen Food Month

Daylight Savings Time          Daylight Savings Time begins                                                                                                           First Day of Spring
Begins (14th)                       Potato Chip Day 073                               074           075    St. Patrick’s Day   076                 077          078       Ravioli Day     079
                                                       21                              22            23                         24                  25           26                       27
Vietnam War
Veterans’ Day (29th)

St. Patrick’s Day:
     Corned Beef & Cabbage
                                                                                                                                     Medal of Honor Day
College Basketball Playoffs:                          080                             081           082                        083      Waffle Day 084          085   Spanish Paella Day 086
    Chips, Dips & Nuts                                 28                              29            30                         31
National Nutrition Month

Women’s History Month

ProCamps for Kids
                                     Passover begins  Vietnam War Veterans’ Day
Sales Competition                     Palm Sunday 087                      088                      089                        090
YES! - Your Everyday            IDEAS:                  31                                                TO DO:
Savings Campaign

Red Shirt Day
    Every Friday Salute
    our Military
                                                      031
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
APR
                                       SUN                  MON                     TUE                    WED              THU                          FRI                  SAT

                                                                                                                                             1                           2            3
  Plan for Upcoming
  ○ Memorial Day Holiday

                                                                                                                                                      Good Friday
                                                                                                                       April Fools’ Day   091 Peanut Butter & Jelly Day 092         093
                                                  4                        5                     6                 7                        8                            9           10

                                                      Gold Star Spouse Day
                                       Easter   094   Deep Dish Pizza Day 095                   096              097                      098                         099           100
   Commissary                                    11                       12                     13               14                       15                          16            17
Promotions & Events

Month of the Military Child
Promotions

Easter (4th)
                                                101   Grilled Cheese Day 102    Ramadan begins 103               104        Tax Day       105        Purple Up! Day 106             107
Month of the Military Child                      18                       19                     20               21                       22                           23           24
Purple Up! Day (16th)

Earth Day (22nd)

ProCamps for Kids
Competition Continues
                                                108        Garlic Day   109                     110              111       Earth Day      112                          113          114
Baseball Parties Begin:                          25                      26                      27               28                       29                           30
    Chips, Dips & Nuts

NASCAR Cup Promotions

Disaster Preparedness
Month
                                                                                                                                                    Military Brats Day
                                                115                      116    Prime Rib Day   117              118                      119           Raisin Day     120
Military Saves Month
                              IDEAS:                                                                  TO DO:
Red Shirt Day
    Every Friday Salute
    our Military
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
MAY
                                SUN                   MON               TUE                  WED             THU                      FRI                        SAT

                                                                                    IDEAS:                                                                                    1
  Plan for Upcoming
  ○ Fourth of July Sale

                                                                                                                                                                            121
                                              2                     3          4                     5                     6                         7                        8

                                                                                        Cinco de Mayo
                                             122                  123         124        Hoagie Day 125                   126   Military Spouse Day 127                     128
   Commissary                                  9                   10          11                   12                     13                       14                       15
Promotions & Events

Military Appreciation
Month

Cinco de Mayo (5th)                                                                                                                                         Armed Forces Day
                              Mother’s Day   129    Shrimp Day    130         131                   132   Apple Pie Day   133                      134    Chocolate Chip Day 135
Military Spouse Day (7th)                     16                   17          18                    19                    20                       21                       22
Mother’s Day (9th)

Armed Forces Day (15th)

Memorial Day (31st)
                                             136                  137         138                   139                   140                      141                      142
Sidewalk Sales                                23                   24          25                    26                    27                       28                       29
Healthy Lifestyle Festivals

National Pet Month

Asian Pacific American
Heritage                                     143                  144         145                  146                    147    Hamburger Day 148                          149
Summer Unofficially Starts:                   30                   31               TO DO:
   Chips & Salty Snacks
   Displays

Red Shirt Day
   Every Friday Salute
   our Military
                                             150   Memorial Day   151
2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
JUN
                                       SUN                  MON                TUE              WED                THU                 FRI               SAT

                                                                                       1                    2                     3                 4            5
  Plan for Upcoming
  ○ Back to School Sales

                                                                                     152                   153     Egg Day      154   Cheese Day   155         156
                                                    6                      7           8                     9                   10                 11          12

                                       D-Day      157                    158         159                   160   Iced Tea Day   161                162         163
                                                   13                     14          15                    16                   17                 18          19
    Commissary
 Promotions & Events

Healthy Lifestyle Festivals
Continue
                                                           Flag Day
Feds Feed Families                               164     Army Birthday   165         166       Fudge Day   167                  168   Sushi Day    169         170
   Display Box Up Front                           20                      21          22                    23                   24                 25          26
Army Birthday (14th)

Flag Day (14th):
    Red, White & Blue
    Decor                           Father’s Day
                               First Day of Summer 171   Smoothie Day    172         173                   174                  175                176         177
Father’s Day (20 )
                th
                                                   27                     28          29                    30
First Day of Summer (20th)

Planning for July 4th
Picnics & Parties

Red Shirt Day                                     178                    179         180                   181
    Every Friday Salute
    our Military              IDEAS:                                                       TO DO:
JUL
                                        SUN               MON                    TUE                     WED                        THU                    FRI                SAT

                                                                                                                                                  1                      2            3
  Plan for Upcoming
  ○ Labor Day Weekend
    Sale

                                                                                                                             Commissary Birthday 182                   183          184
                                                  4                   5                       6                         7                         8                      9           10

                                                       Independence
                                Independence Day 185   Day Observed 186    Fried Chicken Day 187                      188                       189    Sugar Cookie Day 190         191
   Commissary                                    11                  12                      13                        14                        15                     16           17
Promotions & Events

Fourth of July Celebration!

Korean War Veterans
Armistice Day (27th)
                                                192                 193     French Fries Day 194       Bastille Day   195                       196                    197          198
Grilling Season:                                 18                  19                      20                        21                        22                     23           24
     Promo on Fresh Meat
     & Poultry

Watermelon & Fruit Sales

Water Promo:
   Commissary Brands,                           199    Ice Cream Day 200                    201                       202                       203      Hot Dog Day   204          205
   Flavored, Sparkling,                          25                  26                      27                        28                        29                     30           31
   Energy & Electrolytes

Cross-merchandise Snacks
with Fruit (Vanilla Wafers
with Bananas)
                                                                           Korean War Veterans
Chill Frozen Promos -                           206                 207       Armistice Day 208     Milk Chocolate Day 209                      210     Chili Dog Day 211           212
Ice Cream!
                               IDEAS:                                                              TO DO:
Feds Feed Families (Cont’d):
   Display Box Up Front

Red Shirt Day
    Every Friday Salute
    our Military
AUG
                                      SUN         MON                  TUE                         WED                        THU                       FRI                     SAT

                                              1           2                            3                          4                          5                         6                      7
  Plan for Upcoming
  ○ Halloween Candy
    Displays

                                            213         214       Watermelon Day 215        Coast Guard Birthday 216                       217    Root Beer Float Day 218   Purple Heart Day 219
                                              8           9                           10                         11                         12                        13                     14

                                            220         221 Dept. of Defense Birthday 222                       223                        224                       225                    226
                                             15          16                            17                        18                         19                        20                     21

   Commissary
Promotions & Events

Back to School (BTS)
Sidewalk Sales                              227         228                         229           Fajita Day    230                        231                      232                     233
                                             22          23                          24                          25                         26                       27                      28
Coast Guard Birthday (4th)

Department of Defense
Birthday (10th)

BTS In-Store Promo:
   Snack Cakes, Chips,                      234         235                         236        Banana Split Day 237    Women’s Equality Day 238                     239                    240
   Cookies & Crackers
                                             29          30                          31
BTS Healthy Breakfasts,
Lunches, After-School
Snacks

National Peach Month

Halloween Candy Mass                        241         242         Trail Mix Day   243
Displays Created             IDEAS:                                                         TO DO:

Kick-Off for Fall Football

Red Shirt Day
    Every Friday Salute
    our Military
SEP
                                      SUN                  MON              TUE               WED                   THU                  FRI                      SAT

                                                                                                            1                   2                      3                        4
  Plan for Upcoming
  ○ Military Veterans
    Commemoration
    Ceremony

                                                                                                          244                 245                    246                      247
                                                    5                  6            7                       8                   9                     10                       11

    Commissary
 Promotions & Events
                                Cheese Pizza Day 220     Labor Day    221         222                     251                 252                    253       Patriot Day    254
Labor Day Weekend Sale                             12                  13          14                      15                  16                     17                       18
9/11 Remembrance Day
(11th)

Air Force Birthday (18th)
                                                                                                                                                               Oktoberfest
Disaster Preparedness                             227    Peanut Day   228         229                     258    Guacamole Day 259   Constitution Day 260   Air Force Birthday 261
Campaign
                                                   19                  20          21                      22                  23                     24                       25
BTS Sidewalk Sales
Continue

Family Meal Month

Oktoberfest Promo Begins                                                                   First Day of Fall
    Display German Food                          234                  235         236   Ice Cream Cone Day 265                266                    267                     268
    Specialties                                   26                   27          28                      29                  30
Breakfast Bundling Event
    Create with Cereal,
    Granola Bars, Almond
    Milk

Hispanic Heritage Month
                            Gold Star Mother’s Day 241                242         243        Coffee Day   272                 273
Annual Italian/American      IDEAS:                                                     TO DO:
Festival of Savings

Fruit & Veggies
     More Matters Month

Red Shirt Day
    Every Friday Salute
    our Military
OCT
                                SUN                       MON                  TUE                     WED                 THU                        FRI                   SAT

                                                                                                                                                                   1                    2
  Plan for Upcoming
  ○ Holiday Décor for
   Holiday Dinners & Parties
                                                                                                                                              Defense Commissary
                                                                                                                                               Agency Birthday
                                                                                                                                              Homemade Cookies Day274                 275
                                             3                         4                    5                        6                    7                        8                    9

    Commissary
 Promotions & Events
                                           276            Taco Day   277                  278        Noodle Day     279                 280                      281                  282
Columbus Day Weekend Sale                   10                        11                   12                        13                  14                       15                   16
Navy Birthday (13th)

Red Ribbon Week (23rd-31st)

Private Label Fall Sale
                                           283      Columbus Day 284       Pulled Pork Day 285      Navy Birthday   286   Dessert Day   287                      288    World Food Day 289
Produce Fall Promo
    Pumpkins, Squash,                       17                        18                   19                        20                  21                       22                   23
    Apples

Breast Cancer Awareness
Month

Oktoberfest Promotion
Continues                      Pasta Day   290                       291                  292                       293   Apple Day     294                      295                  296
                                            24                        25                   26                        27                  28                       29                   30
National Cheese Month

Baseball World Series
Party Promotions

Halloween
    Create “Spookiness!”                                                    Pumpkin Day 299
                                           297                       298                                            300                 301                      302                  303
Terrific Turkey Savings                     31   IDEAS:                                          TO DO:

Italian/American Heritage
Month

Red Shirt Day
   Every Friday Salute
   our Military                Halloween   304
NOV
                                       SUN                 MON            TUE                      WED                   THU               FRI          SAT

                                                                   1                   2                         3                    4            5                 6

  Plan for Upcoming
  ○ Special Olympics &
    Football Playoffs

                                                                 305   Election Day   306        Sandwich Day 307                    308         309   Nachos Day   310
                                                      7            8                    9                       10                    11          12                 13

   Commissary
Promotions & Events            Daylight Savings Time                                        Marine Corps Birthday
                                        ends         311         312                  313   Vanilla Cupcake Day 314   Veterans Day   315         316                317
Military Family                                      14           15                   16                       17                    18          19                 20
Appreciation Month

Hanukkah
    (Nov 28th-Dec 6th)

Marine Corps Birthday (10th)
                                                    318          319                  320   Homemade Bread Day 321                   322         323                324
Warrior Care Month
                                                     21           22                   23                       24                    25          26                 27
International Holiday
Items
     Displays

National Diabetes Month

Military Veterans                                   325          326                  327                      328    Thanksgiving   329         330                331
Commemoration                                        28           29                   30
Ceremony

Veterans Day Holiday
Weekend Sale

Native American Indian
Heritage Month
                              French Toast Day 332               333                  334
Thanksgiving Mass Displays IDEAS:                                                            TO DO:

Promote Commissary Gift
Cards

Red Shirt Day
    Every Friday Salute
    our Military
DEC
                                       SUN                 MON                       TUE                      WED                 THU                    FRI                  SAT

                                                                                                                             1                2                        3                  4
  Plan for Upcoming
  ○ Super Bowl Parties

                                                                                                                           335               336                     337    Cookie Day   338
                                               5                          6                         7                        8                 9                      10                  11

                                             339                       340     Pearl Harbor Day 341          Brownie Day   342               343                     344                 345
    Commissary
 Promotions & Events                          12                        13                         14                       15                16                      17                  18
“Scholarships for Military
Children” Officially Opens

Army/Navy Football Game
(11th)
                                             346 National Guard Birthday 347                     348                       349               350    Maple Syrup Day 351                  352
National Guard Birthday                       19                          20                      21
(13th)
                                                                                                                            22                23                      24                  25

Kwanzaa
   (Dec 26 - Jan 1)

In-store Décor/Promos for                                                                                                                           Christmas Holiday
                                                                                                                                                        Observed
New Year’s Eve Parties                                                         First Day of Winter 355
                                             353                        354                                                356               357     Christmas Eve 358      Christmas    359
Commissary Gift Card                          26                         27                        28                       29                30                      31
In-store Display

Promote Party Deli Platters
and Desserts
                                                                                                                                                   New Year’s Day Holiday
Holiday Promos                                                                                                                                           Observed
    Crackers, Cookies,                       360       Fruit Cake Day 361                        362                       363   Bacon Day   364      New Year’s Eve 365
     Candy, and Salty
                              IDEAS:                                                                     TO DO:
     Snacks

Produce Promo
    Pears

Red Shirt Day
    Every Friday Salute
    our Military
FOR CUSTOMERS                                                    FOR TEAM MEMBERS                                                             YES! Program
                                                                                                                                                             Short for “Your Everyday Savingsl,” the YES! program helps make commissaries in CONUS,
                                                                                                                                                COMMISSARY
COMMUNICATION Commissaries.com Website                                          OneNet Website
                                                                                                                                                PROGRAMS                        Alaska and Hawaii more competitive with grocers outside the gate who

TOOLS                                                                                                                                                                           often lower prices on certain goods to entice consumers inside their store
                                                                                                                                                                                where more expensive items await. With YES! we are using variable pricing
                                                                                                                                                                                to allow us to compete with other retailers who often drop prices on
                                                                                                                                                                                attractive ‘image’ items that consumers tend to buy the most. Lowering
                                                                                                                                                                                prices on these items reinforces the fact that our patrons’ best option for
                                                                                                                                                                                overall savings remains at their commissary.

                                                                                OneNet, DeCA’s interactive, internal website, gives                          Commissary Gift Cards
                                                                                employees access to tools, documents, information and                        Your commissary offers gift cards that can be purchased inside the commissary at the register
               On www.commissaries.com, our mobile-friendly website,            idea sharing across the enterprise.                                                                       or the customer service desk, as well as, online. Anyone can
               you will find the Marketing Materials page (under Our
               Agency/News Room) that has all of the campaign                   Communities of Practice (COP)                                                                             purchase these gift cards whether they are an authorized patron
               materials and tools for your use.                                A wealth of                                                                                               or not, both in the store and online at commissaries.com. If
                                                                                information updated                                                                                       someone orders online, they can have them shipped anywhere
              Sales Flyer                                                       daily on the COP site                                                                                     in the U.S. or to APO, FPO or DPO addresses outside the U.S.
               On our website you will find a Sales                             on OneNet is created
                                                                                exclusively for store                                                                                     The recipients of these cards must be authorized to use the
               Flyer depicting everything on sale for
               that promotion period. The link may                              management to stay                                                                                        commissary. Commissary gift cards are available for sale at your
               be found on the top right of the Home                            informed of all up-to-                                                       neighboring Navy Exchange (NEX) or Army & Air Force Services Exchange (Exchange) and
               Page or under Rewards & Savings.                                 date news pertaining
                                                                                to our daily activities
                                                                                                                                                             reciprocally, your commissary sells both NEX and AAFES Exchange gift cards.
                                                                                and alerts that may
               Monthly Sales News Release
               Promoting themed, industry sales events, giveaways,
                                                                                affect business                                                              Guard / Reserve On-Site Sales
               and deep discounts in commissaries worldwide and/or              DeCA 2020                                                                    The Defense Commissary Agency’s Guard/Reserve On-Site Sales program brings the
               stateside only, these releases are distributed worldwide
                                                                                E-Newsletter                                                                 commissary benefit to all authorized commissary customers who do not live near one of our
               to all military public affairs, newspapers, websites,
                                                                                                                                                             stateside stores by teaming up with National Guard and Reserve units to bring special sales
               publications, social media, and radio/TV locales.                A monthly electronic
                                                                                newsletter available to all                                                  to their installations. Just like any commissary, on-site sales offer a variety of products at
               Commissary Connection Email Updates                              DeCA employees offering                                                      cost plus 5 percent surcharge. Visit our website and/or sign up for our monthly e-newsletter,
               Visit https://www.commissaries.com/customer-service/
                                                                                best practices, individual                                                   Commissary Connection, to find out when we will be bringing the benefit to you! Keep in mind
                                                                                employee accomplishments,
               commissary-connection to sign up for                             and news regarding the
                                                                                                                                                             that Guard/Reserve On-Site sales may be suspended due to the COVID-19 pandemic.
               Commissary Connection email updates and                          agency.
               stay connected to Your Commissary!
                                                                                                                                                             Nutrition Guide Program (NGP)
               Once you subscribe, we’ll send you the latest                    Vision Magazine                                                              The military community should have confidence in building your basket with us using the
               Commissary news, sales and events on a
               regular basis. Providing your preferred Commissary and
                                                                                A long-standing internal                                                                            NGP. It’s scientifically credible and was designed to align with DOD
                                                                                communication tool/
               favorite topics in your email profile will help us deliver the                                                                                                       messaging.
                                                                                magazine for employees
               most timely and relevant information to you!”                                                                                                                           • It helps you build a healthy eating pattern
                                                                                worldwide. Here you can
               the most timely and relevant information.
                                                                                find best practices, sales tips,                                                                       •The thumbs call out “Dietitian Approved” high nutrition quality
                                                                                event photos and outstanding                                                                               and high performance food
               Commissary Connection Blog                                       ideas for your commissaries’
                                                                                                                                                                                       • This enhanced version of the NGP has around 2,600 Dietitian-
               This is the Defense Commissary Agency’s official                 promotion periods.
               blog hosted on DoDLive, the Department of Defense
                                                                                                                                                                                      Approved items, 4x the number of the original version
               WordPress blogging                                               OneMail                                                                                             • Serves as an easy-to-use guide for your grocery shopping
               network, at https://                                                                                                                                                      choices
               commissaryconnection.                                                                               OneMail, OneNet’s email
               dodlive.mil/.                                                                                       subscription tool, allows
               This blog is focused on Your Commissary and its connection
                                                                                                                   employees to subscribe                    Thinking Outside the Box
               to the military community. Featured content may range
                                                                                                                   to get notifications on                   The “Thinking Outside the Box” dietitian-approved meals offer quick solutions for your busy
                                                                                                                   late-breaking DeCA news
               from human interest stories and shopping tips to videos,                                                                                                          lifestyle. You can feel confident in knowing they are healthy and econom-
                                                                                                                   sent right to their mobile
               notifications about Commissary programs/events and more!                                                                                                          ical. You’ll see tips and suggestions on how to use leftover items after
                                                                                                                   devices.
                                                                                                                                                                                 preparing your meal. This resource provides nutrition education on how
               Social Media                                                                                                                                                      to build a healthy eating pattern. These meals often times offer a tastier
                                                                                DeCA Communication Toolbox
                                                                                Visit https://onenet.commissaries.com/our-teams/                                                 and healthier version of some of your favorite high-calorie and/or high-
                                                                                corporate-communications to access various                                                       fat dishes. A new “Thinking Outside the Box” is featured with every sales
                                                                                communication tools to help our stores spread the story                                          flyer. This savings is extended even further. For example, if the meal solu-
               Within the social media venues, you can find promotions          of the benefit. You will find links to the Commissary 101
               and pertinent information posted on Facebook, Twitter,           briefing, bios, store webpage style guide, photo aids and                                        tion calls for canned peaches, no added sugar, the savings is extended to
               Pinterest, Instagram, Vimeo and YouTube accounts.                other helpful resources.                                                     		                  all canned fruits of the same size and brand.
COMMISSARY                                                                                                                                    COMMISSARY
BRANDS                                                                                                                                        BRANDS

             Delicious food shouldn’t come at a high price or just when       Taking care of business around the home shouldn’t be
             it’s on sale. Our Freedom’s Choice brand was developed           complicated. HomeBase brands help take the guesswork
             for this very reason. Freedom’s Choice food options offer        out of the grunt work by offering a line of quality nonfood
             a full line of food items that are equal to or better than the   items such as paper towels, garbage bags, aluminum foil
             national brand.                                                  and other household items at a fraction of the national
                                                                              brand price.

             We want our military families to have healthy,                   Wide Awake delivers ready to drink coffee beverages
             wholesome options. That’s why we’re offering Full                with distinctive flavor and quality. Whether you are wise
             Circle Market products, including GMO-Free and                   like an owl, strong like a lion or even a little fancy like a
             USDA-organic-certified items. Our Full Circle options            poodle, there is a Wide Awake coffee beverage flavor that
             provide sustainable, simple and better choices through           matches you. Find your favorite flavor and unleash your
             all natural ingredients, all while not costing a fortune or      coffee animal!
             sacrificing taste.

             You’re the highlight of your pets’ lives so why not give         Your baby deserves a happy, healthy future. We care
             them the best? Our Pure Harmony dog and cat foods                about helping our military parents in that effort by
             and treats are made from real wholesome ingredients              providing a full range of trusted baby and child care
             from a variety of food groups using real meat as the             solutions that deliver quality products at even greater
             first ingredient. You can count on Pure Harmony to               savings.
             skip the animal by-product meal, preservatives flavors
             or colors, and fill up on rich antioxidants, vitamins and
             minerals so you can keep your best friend around for
             years to come.

                                                                              No one should have to break the bank to stay healthy.
                                                                              That’s why we offer our patrons TopCare – the go-to
             Flock’s Finest wild bird food helps you transform your           health and beauty brand that provides our customers
             outdoor space to a songbird paradise. Made in the USA            with affordable products that are as effective as the big
             for use in hopper, tube or platform feeders, Flock’s             brands. All TopCare over the counter products match the
             Finest is sure to attract your favorite songbirds for a          national brand’s active ingredient and are FDA- certified.
             fraction of the price you would pay for branded bird             Each product is laboratory-tested to guarantee its
             food.                                                            highest quality, so you can get everything you need in
                                                                              one shopping trip.
We’ve done the work for you! All of these resources are dietitian-approved, scientifically credible and your                            Thinking Outside the Box
                    health and wellness professionals on your installation will stand behind them.                                                          Thinking Outside the Box is built into the sales flyer.
HEALTH & WELLNESS                                                                                                                     HEALTH & WELLNESS Each meal solution offers 20% off
RESOURCES           Use these to engage your installation partners so they can help you drive traffic to your store and increase      RESOURCES shelf stable items. This savings
                    your sales.                                                                                                                             is extended even further.
                                                                                                                                                            For example, if the meal
                    Nutrition Guide Program                                    Dietitian-Approved Recipe Posters                                            solution calls for canned
                                                                               Each store was sent 52 Dietitian-Approved Recipe                             peaches, no added sugar,
                                                                               Posters. Use these posters to build displays in the                          the savings is extended to all
                                                                               store, highlighting your meat or produce specials.                           canned fruits of the same size
                                                                                                                                                            and brand.
                                                                               The posters can also be loaned out to your local
                                                                               health and wellness assets so they can display these                         Build them
                                                                               posters in areas outside of the Commissary and                               as displays or
                                                                               help drive traffic to your store.                                            give the meal
                                                                                                                                                            solutions, with the                                       There is a collection of Thinking Outside The Box
                                                                               They can be a great tool to build a strong
                                                                                                                                                            accompanying                                              recipes on commissaries.com under the Healthy
                                                                               partnership with the local installation community
                                                                                                                                                            nutrition                                                 Living tab to help promote customer nutrition.
                                                                               with minimal effort.
                                                                                                                                                            education, to                                             These resources can be printed out to promote
                                                                                                                                                            your local health                                         themes and displays and to hand out to customers
                                                                                                                                                            and wellness                                              during health fairs and events at the store and
                                                                                                                                                            asset and they                                            around the installation.
                                                                                                                                                            can teach your
                                                                                                                                                            customers for
                                                                                                                                                            you.                                                      Dietitian-Approved Recipes on
                                                                                                                                                                                                                      Commissaries.com
                                                                                                                                                           Dietitian-Approved Recipe Cooking                          Health and Wellness has developed a robust list of
                                                                                                                                                           & Shopping Demonstrations                                  recipes, all searchable, all on commissaries.com.
                                                                                                                                                                                                                      Use these recipes in your store to promote products
                    The Nutrition Guide Program (NGP) is a shelf                                                                                            One of the ways your installation assets can part-        and provide additional health and wellness customer
                    tagging system that aligns with DoD messaging.                                                                                          ner with you is by demonstrating how easy it is to        touchpoints.
                    There are champions outside the Commissary telling                                                                                      cook one of our dietitian-approved meals in the
                    customers to use the NGP to fill their cart with                                                                                        store and do shopping tours highlighting our deli         Partner with your installation’s public affairs office
                    thumbed items.                                                                                                                          and health and wellness resources.                        (PAO) by sharing our 150+ dietitian-approved recipes
                                                                                                                                                                                                                      that are royalty free and can be shared by anyone.
                    When the Healthy Lifestyle Festival comes around,                                                                                       Don’t forget to make it a requirement that they
                    make a display of only thumbed items to facilitate                                                                                      promote the event so they are driving traffic.             When you’re promoting a particular meat or
                    the impulse buy and show our customers how easy it                                                                                                                                                produce sale, choose a recipe that features that
                    is to build a nutritious cart.                                                                                                                                                                    item and work with your local PAO to promote the
                                                                                                                                                                                                                      dietitian approved recipe display.
                    The new Nutrition Guide Program (NGP) now
                    focuses on “Dietitian-Approved Items” to make it
                    easier on the store to maintain, while also decreasing
                    the confusion related to attributes.

                    Dietitian-Approved Fueling Stations
                    Dietitian-Approved Fueling Stations are grab and go
                    sections filled with Dietitian Approved snacks, salads,
                    and sandwiches.

                    These stations have
                    shown to be huge
                    traffic drivers during
                    meal times and also
                    support impulse buying,
                    especially if they are
                    located up front in the
                    store. These stations
                    are implemented at the
                    request of the store.
“Provide a strategic vision. Visualize where you want
LEADERSHIP                                                                                                                    LEADERSHIP     your team to be in the future and then design a
QUOTES                                                                               From strategy to persevering,            QUOTES         roadmap to get there. It is key that every individual in
                                                                                     anyone                                                  your organization understands how important he or
                                                                                                                                             she is to accomplishing the vision.”
                                                                                     can gain inspiration and insight
                                                                                                                                             General Ann Dunwoody,
                                                                                     from great                                              U.S. Army, first female 4-star general
                                                  Because the crew
                                             was convinced that I
                                             was ‘on their team’
                                             there were never any
                                                                                     military leaders.                                                                        “The lessons I’ve learned as an officer, the challenges I’ve
                                                                                                                                                                              faced, and the camaraderie I’ve experienced are at the
                                             issues with negative                    This selection of quotes provides
                                                                                                                                                                              core of who I am.”
                                             criticism . . . You as                  a helpful reminder of some
                                             a mentor have to                                                                                                                 LTC Tammy Duckworth,
                                                                                     key priorities like integrity,                                                           US Army, combat veteran/helicopter pilot/U.S. senator
                                             establish that you are
                                             sincerely interested                    accountability, mentoring, and
                                             in the problems of                      simplifying what needs to be                                                                                                                             “Leadership is a
                                             the person you are                      done.                                                 “Never tell people how to do                                                                      potent combination of
                                             mentoring.”                                                                                   things. Tell them what to do
                                             Captain L. David Marquet                                                                                                                                        “I’d come out of                strategy and character.
                                                                                                                                           and they will surprise you
               “Be willing to make                                                                                                                                                                           Harlem, I had been              But, if you must be
                                                                                                                                           with their ingenuity.”
                  decisions. That’s
                                                                                                                                           General George S. Patton                                          taught well…Even                without one, be without
               the most important                                                                                                                                                                            when I wasn’t head
                 quality in a good                                                                                                                                                                                                           strategy.”
                                                                                                                                                                                                             nurse, I worked like            General Norman Schwarzkopf
                            leader.”                                                                                                                                                                         I was…and got the
                  GENERAL GEORGE S. PATTON                                “As a leader, you’re                                                                                                               job done. That was
                                                                          really a servant, so                                                                                                               the thing — to take
                                                                          you serve those who                                                                                                                                                “It doesn’t take a hero
                                              “A true                                                                                                                                                        care of the patient,”           to order men into bat-
                                                                          you lead. I think the                                                                              “The truth of the                                               tle. It takes a hero to be

             C
                                              leader has the              attributes of any leader                                                                           matter is that you    BG Hazel Johnson-Brown,                   one of those men who
                    ourage                    confidence to               start with integrity.”
                                                                                                                                           The supreme quality                                     chief, U.S. Army Nurse Corps              goes into battle.”
                                                                                                                                           for leadership is                 always know the right
                    is doing
                                                                                                      “NEVER
                                                                                                                                                                                                                                             General Norman Schwarzkopf
                                              stand alone,                LTG Nadja West,                                                  unquestionably                    thing to do. The hard
                    what                                                                                                                   integrity. Without                part is doing it.”
                                                                                                      FORGET
                                              the courage                 U.S. Army Surgeon General
                                                                                                                                           it, no real success is
             you’re afraid to                 to make tough                                                                                possible, no matter
                                                                                                                                                                             GeneraL Norman

                                                                                                      THAT NO
                                                                                                                                                                             Schwarzkopf
             do. There can                    decisions, and                                                                               whether it is on
                                                                                                      MILITARY
                                              the compassion                                                                               a section gang, a
             be no courage
                                                                                 The most                                                  football field, in
             unless you’re                    to listen to
                                              the needs of                important                   LEADER
                                                                                                                                           an army, or in an
                                                                                                                                           office.”
                                                                                                                                                                                                            “Never give
             scared.”
             Eddie Rickenbacker,
                                              others.”                    thing I learned             HAS EVER                             GENERAL DWIGHT D. EISENHOWER                                     an order
                                              General Douglas MacArthur
                                                                          is that soldiers
                                                                                                      BECOME                                                                                                that can’t be
             World War I pilot
                                                                          watch what
                                                                          their leaders               GREAT                                                                                                 obeyed.”
                                                                          do. You can                 WITHOUT                              L   eadership is solving
                                                                                                                                               problems. The day                                                General Douglas MacArthur
                                                                          give them
                                                                                                      AUDACITY.”                           soldiers stop bringing you
              "THE PATH TO YOUR SUCCESS
                                                                          classes and                                                      their problems is the day
                                                                                                      Carl von Clausewitz,
              should not be laid by the                                   lecture them                Prussian general and                 you have stopped leading
                                                                                                          military theorist                them. They have either lost
              footprints of others, but of                                forever, but
                                                                                                                                           confidence that you can
              your own, even if success is not                            it is your                                                       help or concluded you do not
              guaranteed when you take the
              first step!”
                                                                          personal                                                         care. Either case is a failure
              Command Sergeant Major Tomeka O’Neal                        example they                                                     of leadership.”
                                                                          will follow.”                                                    General Colin Powell,
                                                                                                                                           former U.S. Secretary of State
                                                                          General Colin Powell
NOTES   NOTES
NOTES   NOTES
NOTES   2022
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    Pinterest: www.pinterest.com/YourCommissary
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    Vimeo: www.vimeo.com/DefenseCommissary
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    Commissary Connection Blog: http://commissaryconnection.dodlive.mil
    Commissary Connection E-Newsletter: www.commissaries.com/subscribe.cfm

   www.commissaries.com

For more information, contact Sallie Cauthers, sallie.cauthers@deca.mil or Kathy Milley, kathy.milley@deca.mil
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