2022 Goodie Awards - The Benevity Corporate Goodness Awards
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The Benevity Corporate
Goodness Awards
2022 Goodie Awards
Award Categories, Criteria, Submission Questions & FAQs
The Benevity Corporate Goodness Awards (aka the Goodies) celebrate outstanding companies
and people who are pushing the boundaries with their corporate purpose programs to create
awe-inspiring impact in their communities. These changemakers energize movements and
light the way for others through corporate purpose.
Eligibility Period
We will recognize client achievements from July 31, 2020, to Dec. 31, 2021. For the two NewB Awards, there are two
achievement periods: July 1, 2019, to July 30, 2020, and July 31, 2020, to Dec. 31, 2021.
Categories
The Goodies have eight categories to choose from. Review the category descriptions to determine where you, your company,
employee or peer might qualify for an award. Please note: Examples listed in the “What makes an award winner” section for
each category are meant to illustrate and inspire. You don’t have to be doing all of these things to qualify.
Bestie Award Moonshot Award
For best-in-class approach for overall impact For boldness and creativity
*This award is closed to client nominations. Instead, the *This award is open to all clients and types of programs
Benevity awards committee will select a winner from all
Just when we think we’ve seen it all, you come along
award category submissions.
to delight us (and the rest of the world!) with your
Purpose isn’t just something your company is talking innovative approach to community and corporate
about and thinking about; it’s something you’re actively purpose. You’re a bold thinker willing to try new things,
doing — every day, in a way that’s authentic to your and you’ve created programs, products or approaches
brand. And it’s driving measurable impact for your that truly reflect what your company stands for. You’re
employees, customers, communities and business. doing it in a creative, disruptive and impactful way
From attracting, retaining and engaging the brightest that’s resulting in impact for your community and
talent to deeply engaging your customers to using your company.
brand strength to power a positive social movement,
you are creating big impact in the world through your What makes a Moonshot Award winner? You:
corporate purpose. • Think outside the box, challenging the status
quo and removing barriers to creatively solve
You are a truly purpose-driven company who is:
critical issues
• Transforming your workplace culture, communities • Collaborate in unique ways with other companies,
and customer connections through Goodness partners or organizations to take action on
• Delivering on the S in ESG through your programs societal issues
• Engaging your stakeholders in defining your • Inspire other companies or brands with innovative
company’s areas of impact ideas on how to approach doing good
• Empowering and engaging your people and/or • Use Benevity’s solutions and features to engage
customers in creative, inclusive ways your communities, employees or customers in
• Defining impact in new ways and sharing your interesting ways to maximize your social and
impact story internally and out in the world business impact
• Achieving measurable results you’re incredibly
proud of (e.g., improvement in employee
satisfaction and retention, customer acquisition,
site traffic, revenue)
• Leveraging Benevity’s technology and resources to
the fullest to create positive change
People Power Award BeCause Award
For promoting purpose through people’s passions For dedication to causes
*This award is open to all clients and types of programs *This award is open to all clients and types of programs
You create an employee-first culture by engaging You’re a true partner to nonprofits in your community
everyone — regardless of age, location, income or (or around the world), working closely with them to find
ability. And you empower your people to co-own out what they really need to achieve — and advance —
your program, whether it’s by recruiting employee their social missions. Whether you’re using your reach
ambassadors, engaging ERGs, allowing employee- and resources to give grassroots organizations a bigger
nominated grants or user-generated opportunities, voice, removing funding restrictions or using your
using Peer Matching or empowering everyone to knowledge and strengths to help nonprofits improve
support causes that matter to them in ways that work efficiencies, you’re deeply invested in bettering the
for them. Your people love your program because it’s cause landscape.
designed for — and with — them, and you have the
data to prove it. What makes a BeCause Award winner? You:
• Have removed barriers for nonprofits through your
What makes a People Power Award winner? You: granting or employee engagement programs so
• Have best-in-class participation rates and they can operate with more autonomy, flexibility
inspiring metrics on employee retention, and speed
satisfaction or pride • Take a cause-focused approach to your partnerships
• Have made a point of using your program as and use your resources and business knowledge
an effective way to engage, retain and connect to support them in meaningful ways (e.g., skills-
your people throughout the pandemic and based volunteering)
Great Resignation • Offer causes pro bono expertise or products to
• Use surveys or data to incorporate employee help them improve their operations and make a
feedback and behavior to inform your bigger impact
program strategy • Work with causes to increase the use of the
• Empower your people to bring their personal Benevity Causes Portal to maximize their reach,
passions and purpose to work, and engage autonomy and impact
employees and ERGs to drive many of your
corporate purpose initiatives
• Work hard to remove barriers from your program
and find creative ways to leverage the tools,
resources and technology for your distributed,
frontline, global and/or retired workers to
participate in your programs
• Have special programs dedicated to fostering
diversity, equity, inclusion and belonging
• Have adapted to create more flexibility in your
programs (and company), using employee voices
to make cultural decisions
NewB Award Buzz Award
For most transformative approach For catalyzing purpose through communications
and storytelling
*This award is open to clients who have launched with Benevity
between July 1, 2019, and Dec. 31, 2021 *This award is open to all clients and types of programs
You’re a new (or newish) kid on the Benevity block who When it comes to corporate purpose, you have a
launched between mid-2019 and 2021. Even as a NewB, story to tell! Using data, impact stories and various
you’ve got big things planned — and you’re already on communications tactics, you’ve mastered storytelling
your way to achieving your corporate purpose goals! You both inside and outside your company, while using your
understand the value of having a progressive approach, voice to create a network effect of good. Ultimately,
and by implementing a few Benevity best practices, you’ve you’re bringing your corporate purpose to life and using
begun to create impressive impact since launching with us! storytelling to catalyze a bigger impact and a better
(Two NewB Awards will be presented in 2022.) world for us all.
What makes a NewB Award winner? You: What makes a Buzz Award winner? You:
• Launched with Benevity between July 1, 2019, and July • Use multiple communication channels to share your
30, 2020, or between July 31, 2020, and Dec. 31, 2021 stories with all your stakeholders
(one award will be given for each timeframe) • Encourage and collect personal impact stories from
• Have already seen a measurable impact and are on your people and share them to inspire others
track to meet or exceed your goals • Promote your program with new hires from day
• Adopted new approaches with your launch/relaunch one, through onboarding presentations, seeding
(e.g., shifted from traditional fundraising to a more campaigns, etc., and leverage your leadership team
grassroots approach; embraced unrestricted granting to help boost awareness
from the start; added new ways for employees to do • Promote year-round initiatives with your employees
good, like Missions and Peer Matching; or engaged and/or customers and engage employees and/or
customers for the first time) ERGs to help with promotion, too
• Had a creative, impactful launch process, leveraging • Run multi-audience initiatives or cause marketing
features that might include payroll giving, charitable campaigns to amplify impact on your cause pillars,
gift cards, account seeding, skills-based volunteering, leveraging Benevity’s API or Community Impact Portal
matching, Peer Matching or Friendraising • Openly share your granting strategies and results
• Implemented best practices to engage your internally, engaging employees in the process
stakeholders (e.g., employee ambassadors, special • Measure and share your program best practices
matching or seeding, innovative communications plan, and impact to inspire other companies to leverage
use of Benevity’s API or Community Impact Portal to their brand reach and resources to create more
engage customers) positive change
• Work closely with other departments, such as
communications or marketing, to de-silo your
programs, leverage each other’s strengths and
communicate corporate purpose as a benefit to
your entire company
Community Hero Award What makes a BUFFY Award winner? You
For a best-in-class approach to community investment (or your peer):
• Suggest new (and creative) approaches to CSR and
*This award is open to all clients with a community
corporate purpose and share best practices with
investment/granting program
the Benevity community
You may not wear a cape, but your people, customers
• Think outside the box and find unique ways to
and neighbors see you as a hero who’s helping
maximize reach and impact, despite limited time
communities transform for the better. You have a
and resources
progressive approach to community investment,
• Amaze those around you/them, year after year,
building closer relationships with nonprofit partners
with an inspired approach that drives big impact
(big and small), engaging employees in strategic
• Are a master of using Benevity solutions creatively
decision-making, and measuring and communicating
and effectively within your/their organization
impact in non-traditional ways that lead to good
things for your community and your business.
Employee Catalyst Award
What makes a Community Hero Award winner? For an employee whose passion creates movements
You:
*This award is open to employees of Benevity clients
• Take a strategic (yet creative) approach to
You know that superstar employee who is the first to
community investment
put up their hand when you put out the call? We want
• Include your people by using their feedback and
to celebrate them! This employee could be a program
insights to help inform your strategy, inviting
ambassador, volunteer champion, ERG leader or
them to nominate causes or even involving them
super-user who’s engaging with your program to the
in the decision-making process
fullest and inspiring others to do the same. While CSR
• Have mastered the art of communicating the
isn’t their day job, their incredible passion is creating
impact of your community investment program
a movement — in your company and out in your
both internally and externally
community.
• Strive to build relationships with nonprofit
partners through initiatives like offering What makes an Employee Catalyst Award winner?
unrestricted funds on grants, decreasing They:
bureaucracy on approval processes or creating
• Are a program ambassador or champion who
volunteer or skills-based initiatives
helps you run and promote your program
• Tie your community investment program to the
• Are a content creator with a knack for getting
overall company strategy and broader purpose
others excited to participate
and ESG goals
• Think creatively and strategically, offering
• Demonstrate a deep understanding of how to
suggestions for ways to elevate your program
leverage your existing technology, tools and
or initiatives
resources to help make strategic decisions
• Build strong relationships with local nonprofits
• Exemplify your program and company values
BUFFY Award
For individual leadership, innovation and impact
*This is awarded to an individual, not a company
We’re on the lookout for a CSR star with the Benevity
Unicorn Factor (BUF-FY)! Do you know someone
Ready to apply for a Goodie?
(it can be you or a peer) who demonstrates a
progressive approach, leadership, creativity and Submit Now
innovation — all in the name of corporate purpose?
Guidelines
Deadline for submissions is Feb. 25, 2022, 5 p.m. MST
Eligibility period: We will recognize client achievements from July 31, 2020, to Dec. 31, 2021. For the two NewB
Awards, there are two achievement periods: July 1, 2019, to July 30, 2020, and July 31, 2020, to Dec. 31, 2021.
• Nominations are open to (and can only be submitted by) Benevity clients.
• There is no cost to submit a nomination.
• Per application, you may apply for one company category and one or both of the individual awards (BUFFY or
Employee Catalyst). You can apply for multiple company categories, but must submit a new nomination form for
each category.
• You can win only one award in 2022.
• Past Goodie winners are welcome to apply.
• All nominations will be judged by an awards committee elected by Benevity.
• Nominations will be evaluated based on the information you provide and how it aligns with the award criteria.
• All assets provided with your nomination form may be used for Benevity’s external marketing purposes. Please
ensure the proper photo rights and waivers have been obtained prior to submitting.
• To make an educated decision on finalists and winners, the Benevity awards committee may contact you with
questions or requests for more information, metrics and content.
• Submitting an application for an award may result in follow-up by Benevity’s Marketing team for inclusion in future
case studies or marketing material. As media coverage during the awards ceremony is possible, information about
your program may be published in news stories.
Note: You’ll be asked to provide videos, photos or screenshots of your program by uploading them to an FTP site of
your choice and providing the link.
Thank you in advance for taking the time to submit. We can’t wait to learn more about how you’re making an impact in your
local and global community. Winners will be announced at the awards ceremony at Goodness Matters 2022.
Nomination Questions DEIB/ERG programs
Unrestricted grants funding
General information Employees involved in granting process
• Your first name Employee ambassador program
• Your last name Benevity App
• Your email
• Your job title • Enter the first name, last name and title of each
• Company name person you would like to receive the award
• Name of the department/group you work in
• Up to 100-word description of your company Each of the questions below has a maximum word
count of 250 words.
Your program overview
Moonshot Award
• The name of your corporate purpose program
• What innovative approaches have you taken to
• Year your program started with Benevity
your program?
• Year your program started (prior to Benevity,
• How have you used your budget in creative ways
if applicable)
to maximize your social impact?
• Do you have a Goodness program motto
• How have you creatively removed barriers to solve
(e.g., “Power to our people” or “Giving where we live”)?
critical issues?
(max. 50 words)
• Have you collaborated in unique ways with other
• Describe your corporate purpose goals and how they
companies, partners or organizations to take
tie to your organizational values or business outcomes.
action on social issues? Tell us how.
(max. 300 words)
• Have you inspired other companies or brands with
• What business outcomes has your program helped
your creative ideas for doing good? Tell us how.
achieve? (max. 300 words)
• Describe how your company’s purpose program is
transforming workplace culture, communities and People Power Award
customer connections. (max. 300 words) • How has your program driven employee
• What program initiative are you most proud of, engagement? Share your impressive eNPS,
and why? (max. 300 words) employee retention and satisfaction rates.
• Tell us about any program initiatives that foster • How did you use your program to engage and
diversity and inclusion and how they’re managed. connect with your employees throughout the
(max. 300 words) pandemic and Great Resignation?
• Which product features are you actively using? • How have you empowered your people to bring
(select all that apply) their personal passions and purpose to work?
Peer Matching • How have you engaged employee ambassadors
Benevity OneWorld™ and/or ERGs to drive your corporate purpose
Community Impact (CI) Portal initiatives?
Payroll giving • How do you ensure your program resonates with
• Which program elements are you actively using? all your people, whoever and wherever they are?
(select all that apply) • What programs do you have in place to foster
Open-choice (fairly open and unrestrictive program) diversity and inclusion? Tell us about them.
Giving
Matching
Volunteer rewards
Volunteer rewards
Skills-based volunteering
Year-round program
Global program
Incentive program
User-generated/employee-created content
BeCause Award Community Hero Award
• How does your community investment program • How does your community investment program
elevate the work of the causes your company and elevate the work of the causes your company and
people support? people support?
• Have you removed barriers for nonprofits • How have you included your people in your program
through your granting or employee engagement strategy and/or decision-making process?
programs? Tell us how. • How do you communicate the impact of your
• How have you taken a cause-focused approach community investment program both internally
to your partnerships? Explain how you have and externally?
used your resources and business knowledge to
support causes in meaningful ways (e.g., skills- BUFFY Award
based or pro bono volunteering, product design
• Who are you nominating? (It can be you or someone
and/or product donations).
you admire.)
• Nominee’s job title, team and company
NewB Award • What are some examples of the nominee’s new,
• When did your new Benevity program launch? creative approaches to CSR and corporate purpose?
One award will be given for each timeframe so • Why is this nominee a role model for others in the
please only submit information based on the Benevity client community?
timeframe you launched in. • How has the nominee thought outside the box
between July 1, 2019, and July 30, 2020 to maximize program reach and impact despite
between July 31, 2020, and Dec. 31, 2021 challenges, which could include limited time/
resources and/or the global pandemic?
• What made your program launch creative and
impactful? If you launched with user-generated
content, unrestricted grants funding or other
Employee Catalyst Award
incentives, tell us about it. • Who are you nominating?
• Since launching with Benevity, what measurable • Their job title, team and company
results have you achieved? Are you on track to • How has this employee gone above and beyond
meet (or exceed) your goals? their typical role?
• How has your program evolved since you • How have they created impact for your company
launched? Describe any new approaches or best and community?
practices you adopted to engage stakeholders. • How did they rally and inspire others to participate
in one or more movements in your workplace?
Buzz Award
Please provide supporting data, assets and videos. This
• How have you leveraged storytelling to drive
additional information gives us a better glimpse into your
awareness and engagement for your grants or
programs and the opportunity to learn more about your
employee engagement program? What internal
culture and the amazing things your company is doing.
and external communication channels did
Plus, it helps us create the award winners’ video that’s
you use?
unveiled at the award ceremony. Need some inspiration?
• How are you promoting your program to your
Check out past Goodie winner Levi Strauss & Co as an
new hires, leadership team, employees and/or
example of the kind of assets we’re looking for.
customers?
• How are you engaging employees and/or ERGs to
help promote your program?
• How do you use Benevity Reporting to measure
(and share!) your impact? Ready to apply for a Goodie?
• How do you work with other departments to
promote corporate purpose as a benefit to your Submit Now
entire company?
• Have you inspired other companies to leverage
their own brand reach and resources to create
more positive change? Tell us about it.FAQS
Q: Who is eligible to enter? Q: H
ow long does my entry need to be?
A: A
ll Benevity clients who are involved in their A: M
ost questions specify a maximum character count,
corporate volunteering, giving, matching or but there is no minimum. Generally, aim for concise
community investment programs are eligible and precise answers, but be sure they include key
to apply. details about your program, goals and successes.
Q: When is the deadline to enter? Q: Why do I have to provide photos and videos with
A: F
riday, Feb. 25, 2022, 5 p.m. MST my nomination?
A: Photos, videos and other assets associated with your
Q: How do I submit my nomination? program allow us to better understand your program
A: Complete this nomination form. as a whole and provide us with rich content to use in
the award video should you win. Need inspiration?
Q: Can I save my nomination to submit later? Check out last year’s award winner videos.
A: Y
es. Once you’ve started a nomination, your progress
will save automatically in the browser so you can Q: When and where is the awards ceremony?
come back later to complete it. Be sure to review A: The awards ceremony will take place on June 2, 2022,
your answers thoroughly before you submit your during Goodness Matters in San Diego. There will be
form as you can’t edit once it’s been submitted. in-person and virtual options to attend.
Q: D
o I need to fill out every question on the Q: W
ill I be notified if my company or I win an
nomination form? award?
A: Y
es. Please answer all questions to the best of your A: Finalists in each category will be notified in advance.
ability. The more information we have, the better If we have follow-up questions or require more
your chances of being selected as a finalist and/or information, we may reach out in advance to some
winner. nominees. But because we want the winners to be
top-secret, with everyone finding out together at
Q: D
o I have to apply for a specific award category? the awards ceremony, we don’t notify winners in
A: Yes. Please review the award categories and apply for advance.
the category (or categories) that you feel most closely
aligns with your accomplishments. When you select a Q: I f I’m selected as a finalist, do I have to pay to
category, its related questions will appear. attend the conference?
A: Yes. While the awards are a highlight of the
Q: How many award categories can I apply for? conference, there are three action-packed days of
A: Y
ou can apply for as many award categories as you inspiring mainstage presentations, keynotes and
like (eight categories to choose from); however, a breakout sessions well worth attending.
company can win only one award in 2022.
Q: D
o I have to attend the awards ceremony to win
Q: I think my program is an ideal candidate for the an award?
Bestie Award. How do I submit to win this award? A: N
o, you don’t need to attend the awards ceremony or
A: T
his award is closed to client nominations. Instead, Goodness Matters 2022 to receive an award. In fact,
the Benevity awards committee will select a winner we’ll be hosting a virtual watch party for those who
from all award category submissions. are unable to be there in person.Q: How are the nominations judged? Q: Is there publicity?
A: B
enevity will elect an awards committee A: Y
es, we love to share our clients’ successes! We’ll
comprising Benevity leaders and executives from announce the finalists in advance of the awards
the Client Success and Marketing teams, which ceremony via social media and PR initiatives. Winners
will review nominations based on the information will be announced at the awards ceremony June 2,
that’s been submitted and how it aligns with 2022, and promoted the following day on social media
the award criteria. Follow-up meetings may be and via a press release. We’ll also have media coverage
requested to help the team learn more about your for the event.
program and initiatives.
Q: More questions?
Q: I s there an eligibility period that my A: Your Benevity Client Success Manager is happy to help,
nomination achievements must fall into? or contact us at goodnessmatters@benevity.com.
A: Y
es, we will recognize client achievements only
from July 31, 2020, to Dec. 31, 2021. For the two
NewB Awards, there are two achievement periods:
July 1, 2019, to July 30, 2020, and July 31, 2020, to
Ready to apply for a Goodie?
Dec. 31, 2021.
Submit Now
Join the Ranks of Award-Winning Companies
Who Are Changing the World
Join us June 2, 2022, in San Diego for the Goodies!What You Can Expect at the Goodies
The Goodies awards ceremony is dedicated to making people feel good about the Goodness they spread. It’s a night
that recognizes their hard work, validates their accomplishments and amplifies their stories.You can also read
