2022 MEDIA KIT - Caesars Player
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2022 MEDIA KIT
8400 NW 36TH STREET | SUITE 600 | MIAMI FL 33166
BRIAN MANNING | 858.735.1151
caesarsplayer.com
WORLD -FAMOUS ENTERTAINMENT, LUXURIOUS
GORDON RAMSAY
SHOPPING DESTINATIONS, FINE DINING AND HELL'S KITCHEN
DUSK-’TIL DAWN NIGHTLIFE— CAESARS PLAYER
COVERS ALL OF THIS AND MORE.
2022 MEDIA KIT
LETTER FROM THE PUBLISHER
Dear Friends and Advertising Partners,
VANDERPUMP COCKTAIL GARDEN As you look forward to your media planning for 2022, we would like you to consider one of the most
powerful marketing tools in Las Vegas: Caesars Player magazine. With distribution in more than 23,000
Caesars Entertainment rooms and suites, reaching 5 million guests a year, Caesars Player will absolutely help
drive your 2022 sales!
Studies reveal that guests use in-room publications in Las Vegas at a very high rate. In fact, 86% of the
guests surveyed stated that they read the magazine during their stay. Guests are reading Caesars Player
and deciding where to spend their vacation dollars. Reaching this audience is invaluable to businesses
relying on the financial impact our guests provide to their venues. Whether it’s shopping, dining, sightseeing
or entertainment, it is estimated that Caesars Entertainment guests will spend more than $3.7 billion while
OMNIA NIGHTCLUB AT CAESARS PALACE
visiting Las Vegas in 2022.
EXTRAVAGANZA —THE VEGAS SPECTACULAR
As the official in-room shopping and lifestyle magazine of Caesars Entertainment’s ten citywide resort
properties in Las Vegas, Caesars Player puts advertisers in direct contact with guests who are ready to
spend. Each issue of this tri-annual publication is packed with revealing celebrity interviews, sharp editorial
features, eye-catching design and sophisticated fashion and jewelry photography.
I encourage you to take some time to review the enclosed 2022 Media Kit to learn more about Caesars
Player. Thank you again for your consideration and please reach out to me directly with any questions.
I am standing by to assist!
Brian Manning
Publisher & Director of Sales
Caesars Entertainment’s Caesars Player Magazine
Cell: 858.735.1151
Email: brian.manning@onboardmedia.com
THE LINQ PROMENADE
caesarsplayer.com CAESARS PLAYER | 2022 MEDIA KIT 3
2022 EDITORIAL CONTENT 2022 MAGAZINE DISTRIBUTION
DEPARTMENTS
OPENING ACT: Our celebrity Q&A.
Published three times a year, Caesars Player is the only lifestyle
ON THE STRIP: If it’s happening in Las Vegas,
you’ll find out here. News from the Center Strip. publication that provides distribution in the following caesars
entertainment rooms and suites.
INSIDER: Movies, television and Hollywood buzz.
SENSES: Inside tips on where to wind down
or rev-up. Spa and health trends to stimulate IN-ROOM MAGAZINE DISTRIBUTION
the senses.
HOTEL ROOMS
VANTAGE POINT: One signature view. Las Vegas as
we see it. FEATURES
• Caesars Palace 3,779 rooms & suites
SPORTS CENTRAL: The gaming wire. Advice on playing CELEBRITY PORTRAIT: Our cover feature profiles • Nobu Hotel Caesars Palace 181 rooms & suites
your favorite table games and expert tips from poker an A-list star from the world of film, television or music.
pros and sports book analysts. • Bally’s Las Vegas 2,814 rooms & suites
TASTE: Chef profiles and news from the city’s top • The Cromwell 188 rooms & suites
SCENE + HEARD: We’re on the scene at dazzling restaurants. Plus, cooking tips and advice on how to
movie premieres, celebrity-hosted parties and red-car- plan a party at home. • Flamingo Las Vegas 3,460 rooms & suites
pet events. What happens in Vegas…can be seen right • Harrah’s Las Vegas 2,526 rooms & suites
here. COCKTAIL CULTURE: In-depth interviews with the
city’s top sommeliers and mixologists. • The LINQ Hotel + Experience 2,535 rooms & suites
SHOWBIZ: Interviews with entertainers from the hottest
• Paris Las Vegas 2,916 rooms & suites
shows on The Strip. FASHION FORWARD: Photo feature spotlighting the
latest in high-fashion. • Planet Hollywood Resort & Casino 2,496 rooms & suites
AROUND TOWN: A reader-friendly guide to local din-
ing, entertainment, attractions and nightlife. LAVISH ADORNMENTS: Stylized photo feature
• Rio All-Suite Hotel & Casino 2,522 suites
showcasing luxury watches and fine jewelry.
WILD CARD: Entertainer and chef interviews. TOTAL ROOMS 23,417 rooms & suites
SPLURGE: We explore the city’s exceptional shopping
destinations, profile iconic fashion designers, and
highlight the season’s top trends.
IN THE KNOW: Spotlights the latest can’t-miss places
and reveals Sin City’s secrets.
MAGAZINE READERSHIP ADDITIONAL MAGAZINE DISTRIBUTION
Total Number of Rooms/Suites 23,417 • The LINQ Promenade
Average Occupancy 89% • The Forum Shops at Caesars Palace
Average Stay/Number of Nights 3.4 • Miracle Mile Shops at Planet Hollywood
Average Number of Guests 2.2 Resort & Casino
Average readership per Issue 1,640,729 • Resort concierge desks
• VIP check-in lounges
• Cascata Golf Course, Boulder City, NV
• Rio Secco Golf Club, Henderson, NV
• Resort spas and lounges
CONNECT WITH US!
ANNUAL MAGAZINE READERSHIP • Caesars Entertainment company-owned jets
WEBSITE: caesarsplayer.com
Don’t miss an issue. Our digital magazine is online. 4,922,184 •
•
Digital presence on each resort’s official website
Social networking via Facebook and Twitter
SOCIAL MEDIA: Strategic, targeted Twitter posts and
Facebook updates bring attention to our partners. SOURCE: 2019 Summary, Las Vegas Convention & Visitors Authority
TWITTER: Caesars_Player | FACEBOOK: Vegas Player
4 CAESARS PLAYER | 2022 MEDIA KIT caesarsplayer.com caesarsplayer.com CAESARS PLAYER | 2022 MEDIA KIT 5
2022 ADVERTISING RATES 2022 PRODUCTION SPECIFICATIONS
PUBLISHING CYCLE, GUEST SPENDING
& DEMOGRAPHICS
GENERAL ADVERTISING RATES
ARTWORK AND MATERIALS: ACCEPTABLE FILE FORMATS:
4- COLOR AD SIZE 3X 2X 1X TERMS PDF (press-quality, high-resolution PDF only) or other from
50% due upon signing, 50% upon publication applications listed below:
Full Page $16,800 $18,675 $20,750
Prepayment discount of 5% • Adobe InDesign – INDD (native InDesign files)
Double-Page $25,200 $28,000 $31,125
• Adobe Illustrator – AI (native Illustrator files), EPS
Half Page $10,890 $12,100 $13,450
SPECIAL POSITIONS • Adobe Photoshop – TIFF or PSD (native Photoshop files)
Cover 2 (inside front) NA NA $23,875
Subject to availability: +15% in unflattened layers
Cover 3 (inside back) NA NA $21,750
Agency commission: +15%
Cover 4 (back) NA NA $25,850 TO SEND AD ELECTRONICALLY VIA PDF:
MECHANICAL REQUIREMENTS We have a secure FTP site for you to upload ad files (with your own
2022 PUBLISHING CYCLE AD SIZE WIDTH HEIGHT username and password).
Trim Size 10" 12" Your Ad Services Coordinator will provide you with your own username and
ISSUE DATE ISSUE SPECIAL INSERTS CYCLE ISSUE CLOSE MATERIAL CLOSE
Bleed Page 10 1/4" 12 1/4" password.
March 2022 Spring/Summer Fashion March-June January 21 January 28 Go to: http://files.onboard.com/
Full Page (live area) 9 1/2" 11 1/2"
July 2022 Summer/Fall Food/Wine July-October May 20 May 27 Half-Page Horizontal 9" 5 3/8" Enter your username
November 2022 Fall/Winter Watches November-February September 16 September 23 Enter your password
DOUBLE-PAGE SPREAD WIDTH HEIGHT
Trim Size 20" 12" When you log in, you will see your company name and 2 folders:
“From OBM” and “To OBM”.
GUEST SPENDING DEMOGRAPHICS Bleed Page 20 1/4" 12 1/4"
Live Area Non-Bleed 19" 11 1/2" Place your ad file(s) in the “To OBM” folder.
Readers of Caesars Player are avid spenders when WHO ARE OUR READERS? We will automatically receive an e-mail that you have submitted ad file(s) to
vacationing in Las Vegas. Here is an annual breakdown of us. Please notify us if you have any questions.
guest spending: AFFLUENT: Average income $125,000 +
WE DO NOT ACCEPT FILES FROM:
62.6% professionals/executives DOUBLE-PAGE SPREAD FULL PAGE
SUCCESSFUL:
Quark Passport, QuarkXpress, Corel Draw, Pagemaker, Microsof Word,
Food & Beverage $1.6 billion WELL EDUCATED: 83.4% college graduates HALF-PAGE HORIZONTAL
PowerPoint or Microsoft Publisher
Retail/Shopping $839 million MARRIED: 66%
Entertainment $605 million MALE: 58.2%
FOLLOW THESE STEPS TO AVOID COSTLY
BLEED ERRORS OR DELAYS:
Sightseeing $709 million 41.8%
FEMALE: Allow at least 3/8" from type or art to trim edge. 1. Bleed should be 1/8" all around; and type or logos should be 3/8"
TOTAL GUEST SPENDING $3.7 billion MEDIAN AGE: 43 years away from trim edge.
BLEED BLEED
TRIM TRIM 2. Check color space—CMYK only (no RGB, Pantone or “spot” colors).
NOTE: AMOUNTS DERIVED BY MULTIPLYING ANNUAL CAESARS PLAYER READERSHIP BY 2019 FIGURES FROM THE FULL PAGE (live area)
LAS VEGAS CONVENTION AND VISITORS AUTHORITY. FOR ADDITIONAL INFORMATION, PLEASE GO TO
FULL PAGE (live area)
3. Verify image resolution is at least 300 (dpi).
WWW.LVCVA.COM. 4. Double-check fonts—include all postscript and screen fonts.
WHAT DO OUR READERS DO? DOUBLE-PAGE SPREAD
• Avid travelers: both foreign and domestic Special Note: No coupons allowed. All ads are subject
to approval by Caesars Entertainment.
SPACE RESERVATIONS • Active investors: especially interested in real estate
• Use high-end credit cards It is the advertiser’s responsibility to ensure that any material submitted
Brian Manning
Publisher & Director of Sales contains the proper spelling and wording of the host properties.
• Wine connoisseurs
8400 NW 36th Street, Suite 600 • Golf aficionados ARTWORK AND MATERIALS CONTACT Appian Way Shops The LINQ Promenade
Doral, FL 33166
• Have a true affinity for high-end fashion products Bally’s Avenue Shoppes Miracle Mile Shops at
Cell: 858.735.1151 Ad Services Department
Caesars Palace Planet Hollywood
Email: brian.manning@onboardmedia.com
SOURCE: Caesars Entertainment Research Department 8400 NW 36th Street, Suite 600, Miami, FL 33166 Fashion Show Resort & Casino
e-mail: adservices@onboardmedia.com The Forum Shops at Caesars Palace The Shops at Crystals
Grand Bazaar Shops
6 CAESARS PLAYER | 2022 MEDIA KIT caesarsplayer.com caesarsplayer.com CAESARS PLAYER | 2022 MEDIA KIT 7
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