21 Tips to Improve Microsoft Teams User Adoption in 2021

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21 Tips to Improve Microsoft Teams User Adoption in 2021
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21 Tips to Improve
Microsoft Teams User
Adoption in 2021

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21 Tips to Improve Microsoft Teams User Adoption in 2021
Contents

 01                    02                           03                    04
 An Introduction       Start With                   Define your           Be Precise With
 to MS Teams in        ‘Why’                        Outcomes and          Your Usage
 2021                                               Success Criteria      Scenarios

             Page 4                 Page 6                      Page 8                Page 12

 05                    06                           07                    08
 Are You               Getting Your                 The Best Team         The Early
 ‘Technically’         Business Ready               for Teams             Adopters Play
 Teams Ready?          for MS Teams                 Success

             Page 18                Page 22                     Page 25               Page 27

 09                    10                           11                    12
 User Training         Develop                      Communication         Governance from
 Rollout               Microsoft Teams              is Key                the Get Go
                       Champions

             Page 30                Page 36                     Page 42               Page 45

                                    2 | Teams User Adoption
21 Tips to Improve Microsoft Teams User Adoption in 2021
13                      14                            15
Platform                Get Support                   Third Party
Management              Right                         Applications

              Page 50              Page 53                          Page 56

16                      17                            18
Third Party             Usage Analysis                Analyse and
Hardware                                              Report ROI

              Page 60              Page 62                          Page 66

19                      20                            21
Teams Kaizen            Ongoing Learning              Innovating on
                                                      Teams

              Page 68              Page 70                          Page 72

                                      3 | Teams User Adoption
21 Tips to Improve Microsoft Teams User Adoption in 2021
01   An Introduction to
     Teams in 2021
     And why you need an adoption strategy

     Microsoft Teams in 2021                                              Why you need a User Adoption Strategy
                                                                          for Microsoft Teams
     With the onset of the COVID pandemic in 2020, the
     usage of Microsoft Teams grew an enormous 894%                       As technology continues to become the backbone
     worldwide. Fast adoption of innovative technologies                  of professional work globally, IT departments are
     can provide competitive advantage and significant                    under pressure to build solutions that improve
     upside to organisations. However, fast adoption can                  employee experience. Businesses realise that for a
     also result in incomplete or erroneous adoption.                     technology to be adopted, employee experience is a
     This is especially the case when changes in ways of                  mandatory measure, but not the only one.
     working happen in a rather short space of time. In our
     experience of working on Microsoft Teams projects                    The bedrock to an effective user adoption strategy is
     over the last twelve months, rushed and incomplete                   deep employee research. To get employees to adopt
     adoption of Microsoft Teams is the leading causal factor             Microsoft Teams, you must understand the nature of
     contributing to lowered user productivity of Teams.                  their work, needs, motivations, beliefs, pain points,
                                                                          and frustrations. A robust user adoption strategy is
     The other factor that makes Microsoft Teams topical                  essential to bring your Teams technology project in
     this year is the imminent retirement of Skype for                    line with user needs and expectations, and to create
     Business Online. July 31st 2021 is the deadline to get               a better employee experience.
     off SFB Online and onto a supported platform, with
     Microsoft Teams being the obvious choice.

                                                4 | Teams User Adoption
21 Tips to Improve Microsoft Teams User Adoption in 2021
In our experience, here are three reasons why you
                     must invest in a robust user adoption strategy:

                     A well thought and executed adoption program leads to an
                     increased realisation of the value of Microsoft Teams. As users
Increased value of   across the organisation leverage Teams to perform daily work,
Microsoft Teams to   they see Teams has the potential to resolve existing pain
your company         points and frustrations, and they see Teams delivering value
                     in their daily work. This aids in further adoption of the Teams
                     technology and increases value of the technology to the
                     business.

                     When it comes to user adoption, one of the biggest challenges
                     companies face is the effort and time required on behalf
                     of management. Mid-level managers are often reluctant to
Reduced
                     allocate time in an employee’s work day to complete the
adoption friction
                     training required. Employees are unwilling to complete the
                     training without management support. A comprehensive user
                     adoption strategy ensures that the manager-employee equation
                     is aligned when it comes to training.

                     A robust user adoption strategy goes beyond initial deployment
                     and rollout. It allows for multiple attainable goals along the way
Transformation       regarding the technology itself. Note that your vision needs to
in how your          be set higher than the technology being rolled out. The end
users work           game is not to have Microsoft Teams deployed. Your vision
                     should be centred on how work will be done in the future,
                     without the limitations of a physical office.

                                                      5 | Teams User Adoption
21 Tips to Improve Microsoft Teams User Adoption in 2021
02   Start With ‘Why’                                     1

     What value can Microsoft teams                      Rapid Adoption

     deliver for your business                           Microsoft Teams is part of the Microsoft family of
                                                         applications. Users can easily adopt the tool as it has a
     Microsoft Teams has been available since 2017.
                                                         similar look and feel to other Microsoft products. Most
     Yet, it has remained relatively dormant, even
                                                         information workers already use Microsoft apps and
     within the Microsoft partner ecosystem.
                                                         are familiar with the Microsoft interface. The familiarity
                                                         with Microsoft applications and the user interface in
     Post COVID, the need for remote work during
                                                         general leads to a known user experience, which allows
     lockdowns created the demand for remote
                                                         for faster adoption.
     working technologies. Teams was no longer
     merely a chat platform. It became a way of doing
     business. It catered for the evolving ‘norm’ and
     became a foundational technology for ‘the new
     norm’.
                                                          2
     It is fair to say, COVID created a burning
     platform that led to companies adopting unified
                                                         Collaboration at the Source
     communications and collaboration software, en
     masse, rapidly.                                     Microsoft Teams allows your users to start conversations
                                                         from within the document they are working on. This
     Over 2020, Microsoft Teams has become one of        means they can have their documents, work apps and
     the most popular unified collaboration solutions.   chat facility in one place. This reduces the error rate
     Teams is much more than a chat, collaboration,      caused by switching between multiple applications
     calling or video communication platform. It is a    constantly. Microsoft Teams allows people to have
     technology that enables the modern way of doing     relevant conversations in the right context, and reduces
     business.                                           those dreaded, never-ending BCC email trails.

     Here are six advantages that Microsoft Teams can
     deliver to your business:
21 Tips to Improve Microsoft Teams User Adoption in 2021
3                                                                      5

Enterprise-grade security                                              Integration with other Apps and Platforms

In 2020, the Australian Cyber Security Centre received                 Microsoft Teams integrates natively with over 600
a report of a new cyber crime incident every ten                       applications, from project management tools such as
minutes on average. With the growing number                            Jira and Trello, to powerful design platforms such as
of threats to company data and IT infrastructures,                     Adobe Creative Cloud. You can also integrate Microsoft
enterprise-grade security is a must. Underpinning                      Teams with other web services and applications
Microsoft Teams are Microsoft 365 and Azure. These                     using webhooks and the Microsoft Graph API.
platforms are renowned for their proven track record                   These integrations provide significant opportunity
of delivering maximum security and compliance                          to help users be more productive, and to keep core
capabilities.                                                          communication inside one secure and managed
                                                                       platform.

 4                                                                      6

Microsoft Teams Calling                                                Easy Administration and Data Protection

Gartner lists Microsoft Teams higher in the Unified                     Microsoft Teams has five administrative roles which
Communications as a Service (UCaaS) sector than                         allow you to delegate various admin permissions
competing platforms, outstripping the rest of the                       within ICT and the business. This ensures the
market for its tested ability to execute. Microsoft offers              administration load is distributed and manageable.
its own calling solution, which leverages your existing                 Microsoft Data Loss Protection (DLP) tools integrate
infrastructure via Direct Routing. Microsoft also has                   natively with Teams. This protects users from
formal partnerships with major telecommunications                       accidentally sharing sensitive information with the
providers around the world to enable easy integration                   wrong audience. Furthermore, PowerShell scripts
of a Teams Calling solution.                                            for routine admin tasks and endpoint management
                                                                        with Microsoft Intune keep Microsoft Teams tightly
                                                             7 |   Teamsmanaged,     end to end.
                                                                         User Adoption
21 Tips to Improve Microsoft Teams User Adoption in 2021
03   Define your outcomes
     and success criteria
     Set SMART goals

     For every business scenario you modernise
     with Microsoft Teams, it is critical to define      Organisation   Cultural
     what success should look like. Your Microsoft
     Teams implementation must be aligned with
     the success criteria you set. Irrespective of the
                                                          Individual    Tangible
     method you choose to deliver the success, your
     goal should be to ensure that your business
     outcomes will be achieved by the technical
     implementation of Microsoft Teams.

     There are four categories of business outcomes
     that can be prioritised for your business.
     These are interconnected and they form the
     foundation of the digital transformation that
     your business will experience.
21 Tips to Improve Microsoft Teams User Adoption in 2021
Organisational Outcomes        Tangible Outcomes
may include:                   will vary on your business:

•   Cultural transformation    •   Customer experience impacts (faster service,
•   Employee retention             reduction in service incidents)
•   Talent acquisition         •   Cost savings
•   Social engagement          •   Revenue generation
•   Operational agility        •   Data security
                               •   Process simplification
                               •   Retirement of legacy systems

Cultural Outcomes              Individual Outcomes
may involve:                   are where you will win real fans, impacting:

•   Employee sentiment         •   Employee morale
•   Employee recommendations   •   Employee productivity
•   Employee feedback          •   Employee engagement
•   Innovation measures        •   Idea generation
21 Tips to Improve Microsoft Teams User Adoption in 2021
Measure Success with Goals and KPIs

    Regardless of the goals you intend to achieve or
    what success looks like, it is important to have
    a method in place. Microsoft Teams adoption is
    no exception to the principles of good planning.
    Your goals must be SMART (specific, measurable,
    achievable, realistic, and time defined).

    You should view these measures aggregating to
    create ‘Net Change’ for your organisation.

    This formula serves to be of benefit:

         Tangible Measures
                                      Change
                                  =
                                      Quotient
         Individual Sentiment

10 | Teams User Adoption
Measure Success with
Goals and KPIs                           50% reduction in emails sent               Increased customer satisfaction
                                    1    internally over a period of 12        6    measured by an uplift in Net
Regardless of the goals                  months                                     Promoter Score (NPS)
you intend to achieve or
what success looks like,
it is important to have a
                                                                                    Reduction in average meeting
method in place. Microsoft
                                    2
                                         All online meetings moved to          7    duration from 67 minutes to
Teams adoption is no                     Teams
                                                                                    35 minutes
exception to the principles
of good planning. Your goals
must be SMART (specific,
measurable, achievable,
                                         Removal of legacy or competing             Measurably enhanced
realistic, and time defined).       3    video conference platforms in         8    security based on external or
                                         less than 6 months                         internal audit

                                         33% reduction in expenditure               Better access to talent pools;
                                    4    on telephony by moving to             9    new resources in different
                                         Teams calling                              geographies joining the team

                                         Elimination of travel for
                                    5    meetings or internal                       Enhanced compliance based
                                         conferences less than a day in
                                                                              10    on external or internal audit
                                         duration

                                These examples and measures will vary depending on your business, resources,
                                budget, drivers, and how complex your technology and collaboration stack is.
                                                11 | Teams User Adoption
04         Be Precise With Your                                               These core           •   Personal Productivity

           Usage Scenarios
                                                                              scenarios are good   •   Modern Meetings
                                                                              candidates to get
                                                                                                   •   Project Management
                                                                              you started:
           Create functional use cases

           Your Microsoft Teams project must be focussed on improving how the organisation works and collaborates. When
           you pick Teams usage scenarios to improve precise business processes and use cases, real and measurable business
           value is gained. Modernising scenarios is an iterative process, and a cumulative one. Start your Teams play off with
           core scenarios to create familiarity and enthusiasm with this new way of working.

Modernising Core Services

  Project Management                          Personal Productivity                        Modern Meetings
  Enable                                      Empower                                      Extend

  •   Access Office and 3rd party             •   Personal apps organise                   •   Build momentum pre-
      apps making a true hub                      notes and tasks in one                       meeting with chat and
      for teamwork                                place                                        content sharing
  •   Hold all conversations                  •   Send online and offline                  •   Connect with video, app
      in team/channel driving                     messages alleviating                         sharing on any device to
      transparency                                tracking people down                         ensure alignment
  •   Pin important apps and                  •   Persistent conversation                  •   Record for absent
      documents to drive                          with file attach reducing                    attendees
      visibility                                  need to search multiple
                                                                                           •   Capture notes and actions
                                                  versions
  •   Streamline doc versioning                                                                for easy follow-up
Additional core scenarios   Modernising Business Function Scenarios
to consider are:

•   Employee engagement
•   Corporate
    communication
•   Go-to-market            Customer Support                             Engineering
    Campaigns
                            •   Enable continuous sharing between        •   Enable continuous discussion
•   Revenue growth              shifts                                       across a distributed team
•   Sales productivity      •   Provide visibility into cusomter         •   Discuss ideas and requirements,
                                escalations                                  gather inputs in the open
                            •   Search for solutions across              •   Store standard documentation and
                                conversations                                files
                            •   Speed up issue resolution with various   •   Integrate with developer tools like
                                subject matter experts                       Jira
Once you have leveraged
Teams to modernise
core scenarios, you can
move on to use Teams
for specific business
functions.                  Human Resources                              Marketing

                            •   Drive alignment on job descriptions      •   Coordinate campaigns and event
                                and streamline interview processes           tasks
                            •   Plan and prepare new employee            •   Share the latest content drafts for
                                onboarding                                   feedback
                            •   Engage distributed employees in          •   Get automated reports from
                                training                                     analytics tools
                            •   Share department resources and           •   Prepare marketing launch across
                                documentation                                multiple stakeholders
Finance                                         Sales                                           Operations & Project Management

•   Prepare earnings release with               •   Get quick answers from PMs and              •   Streamline project
    cross-functional stakeholders                   Sales Ops                                       communication and tools
•   Streamline data consolidation               •   Share key customer wins                     •   Provide status updates, get
    and analytics                                                                                   feedback and coordinate tasks
                                                •   Get lead notifications and deal
•   Store budgeting documentation                   mentions                                    •   Share files and collaborate
    and files
                                                •   Share latest company, product               •   Get new project memebers up
•   Share economic trends and news                  and competitor news                             to speed quickly

    We suggest that you start your teams            functions where Teams scenarios are at
    play with relatively simple use cases           play. An incremental percentage of the
    addressing core scenarios. Then move to         workforce will start leveraging Teams for
    developing simple use cases for specific        execution of daily work and momentum
    business functions. Once the simple plays       will build. Once this process gets going,
    are embedded and being leveraged well,          many in the business who were initially
    move on to more complex and ambitious           not onboard with the Teams play will
    scenarios. As you move more use cases           embark on the journey. Summarily:
    to Microsoft Teams, its impact will be          get quick wins before you move to the
    demonstrated to the business within all         complex scenarios.

                                                          14 | Teams User Adoption
The following questions will help
                                                                       drive the conversation:

Get your business stakeholders on board
                                                                       •   What are some of the organisation’s
We recommend meeting directly with key                                     challenges when it comes to
stakeholders earlier in the process to confirm                             communication and collaboration?
the selection of early stage Microsoft Teams
projects. Your goal must be to listen and                              •   When it comes to communication and
learn about their business.                                                collaboration what are the areas in
                                                                           which your organisation would like to
                                                                           improve?

                                                                       •   What are the strategic initiatives that
                                                                           Teams can support and help drive?

                                                                       •   Which transformation projects do you
                                                                           see Teams providing support to?

                                                                       •   Which methods of communication
                                                                           and collaboration are typically better
                                                                           received by your organisation than
                                                                           others?

                                                                       •   How does the organisation currently
                                                                           distribute and share information?

                                            15 | Teams User Adoption
Prioritise business scenarios

To ensure that you have the right information about
the business scenario, document the scenario from the
perspective of the employee and the business owner of the
process. Both perspectives are required to achieve success.

To help identify business scenarios, consider leveraging the
below framework:

 As someone in                        I want to...                                   Using...                   I’ll know this is
                                                                                                               successful when...
      (Team)                         (Description of                          (Specific application of
                                    what I want to do)                           the technology)             (Solutions success measure)

                                                                                                                I’ll know this is
 As someone in                        I want to...                                    Using
                                                                                                               successful when...
 Sales Management               Have a single version of the               A SharePoint site to centrally       My sales team creates
                               sales proposal that everyone               store and share a single version      proposals more easily,
                                 has access to rather than                  of a sales proposal that my       giving them more time to
                               managing multiple versions                  team can edit together using               close deals
                                          in email                           co-authoring in Word and
                                                                                     Powerpoint

                                                         16 | Teams User Adoption
Collaborate with colleagues in
                                                            a chat-based workspace

                                           High
                                                                                                          Replace traditional phone
                                                                                                          system with Cloud PBX

                                                                                       Empower and engage employees
                                                                                       through communities & social
                                                                                       networking

                                                   Support new employees in                                Deploy data classification

                                  Impact
                                                   onboarding faster                                       and protection with Azure

                                           Med
                                                                                                           Infromation Protection
After speaking to
various relevant business
                                                                                             Conduct training for
stakeholders, you can                                                                        employees across the globe
prioritise your scenarios based
                                                   Implement Teamwork Champions
on Outcome vs. Complexity.
                                                   team for training and education
Appropriate candidates for
your experimentation phase                                                                   Modernise employee
should have higher business                                                                  processes like time off,
                                           Low

outcome and low to medium                                                                    information requests or
                                                                                             business reviews
complexity. This helps ensure
that your project is not
affected by scope creep or
technical difficulties before
you are able to demonstrate                       Low                              Med                                      High
the value of your work.
                                                                               Difficulty

                                                  17 | Teams User Adoption
05           Are You ‘Technically’
                                            Teams Ready?
                                            Licensing and tech readiness

                                            Owing to the incredible capability and vast
                                            reach of Microsoft Teams, technical readiness
                                            for Teams requires end-to-end thinking. We
                                            recommend that IT leaders and Teams project
                                            leaders conduct a deep dive into all aspects of
                                            the business’ readiness for Microsoft Teams. Our
                                            definition of readiness spans across network
                                            requirements, device selection, systems, licensing,
                                            engineering skills etc.

                                            Ask yourself questions of this nature to ensure
                                            your readiness trajectory is correct:

                                            •    Are your systems and devices ready for
                                                 Microsoft Teams?

We recommend that IT
leaders and Teams project                   •    Does your engineering team have the
leaders conduct a deep                           necessary skills to effect deployment?
dive into all aspects of the
business...                                 •    What licensing mix is right for your users and
                                                 requirements?

                               18 | Teams User Adoption
Desktops and Laptops
                                1
                                    Check the devices and drivers are up to
System Requirements                 date, and compatible. Some features such
                                    as background blurring require higher
Even small, seemingly trivial       levels of on-device RAM. Special caution
details such as updated             if you are supporting BYOD laptops,
drivers for on-device video         especially MacBooks.
cameras can become an
adoption hurdle. Check the          Mobile Devices
following to ensure smooth      2
                                    Ensure the SOE and mobile OS (Android
adoption:                           and iOS) is up to date and meets the
                                    Microsoft Teams requirements.

                                    Intune/MDM
                                3
                                    As sensitive organisational data may be
                                    shared through Teams, it is important to
                                    enrol all mobile and remote devices in your
                                    MDM program prior to adopting Teams.

                                    Voice Features / PSTN
                                4
                                    If you are leveraging Teams Calling,
                                    consider your telco or telephony provider
                                    to be a key part of the Microsoft Teams
                                    adoption process.

                                    Networking
                                5
                                    Microsoft has strict guidelines on network
                                    performance and available bandwidth. If you
                                    have remote sites connecting over a WAN,
                                    you need to consider the WAN capacity,
                                    Internet Breakout and how external DNS
                                    lookups are done.
Reference                                    Engineering team readiness
Documentation
                                             Whether your Microsoft Teams
Please refer to Microsoft’s own              engineering resources are internal
documentation for a current                  or external, you should ensure they
understanding of hardware                    have the following:
and network requirements for
Microsoft Teams.

Hardware requirements for                      Functional knowledge of                 SharePoint/OneDrive skills,
Microsoft Teams:                         1     Azure Active Directory,             4   including Compliance Centre
https://bit.ly/MS-Teams-Hardware               especially configuring                  integration for document
                                               Groups                                  management and security

Hardware requirements for
                                               Office 365 Administration,              General Exchange Online
Teams on mobile devices:                 2     including user, group, and          5   knowledge and (in many
https://bit.ly/MS-Teams-Mobile-Devices
                                               report administration                   cases) practical experience
                                                                                       with On-Prem Exchange
                                                                                       configuration
Microsoft Teams Network
requirements:
                                               Understanding of Skype                  Azure DevOps, specifically
https://bit.ly/MS-Teams-Network
                                         3     for Business online                 6   CI/CD and integration
                                                                                       with key API processes -
                                                                                       essential if you are extending
                                                                                       Teams with webhooks or
                                                                                       other external application
                                                                                       integrations
                                                 20 | Teams User Adoption
Microsoft 365 Licensing

                           Microsoft Teams licensing is more than a
                           commercial conversation. Subject to the
                           license type (E3/E5, or Business plan), your
                           Microsoft Teams administrator needs to be
                           aware of Microsoft’s app policy deployment
                           guidelines, especially if there are third-party
                           apps utilised, and what support structure is
                           defined per app. Additionally, many of the
                           enterprise security features in Teams require
                           an E5 license. Some of our customers have a
                           multi-tiered licensing solution where some
                           users are on E5, and others on E3, for example.
                           Further complexities are introduced for public
                           sector and education.

                           Your organisation should seek expert advice
                           on a licensing front prior to embarking on an
                           adoption journey.

21 | Teams User Adoption
06   Getting Your Business
     Ready for Microsoft Teams
     Change management

     “Change management is the process, tools, and
     techniques used to manage the ‘people’ side of change
     to achieve the required business outcome.”

     - Prosci Change Management

     Change is a human process. It is not           their resistance is justified and valid. In
     related to technology. The field of            this phase, their energy and motivation
     behavioural psychology educates us             to oppose diminish. Over time, they
     about our natural resistance to change.        start exploring the change with a more
     For change to be accepted, it is essential     balanced outlook and begin weighing
     to anticipate the needs of your users,         the pros and cons of the change. If the
     develop a deep understanding of their          pros outweigh the cons, and people see
     situation, and create solutions that           merit in the transition, they commit to
     improve that situation.                        the change over time.

     Humans, when encountered with the              Our suggestion to the leadership
     change, experience a ‘change-adoption’         and project teams that are involved:
     sinusoid. This begins with a vehement          Ensure that the Microsoft Teams
     denial of the need to change or rejection      play is supported by a robust change
     of the proposal for change. They are           management framework from the get-go.
     highly opposed to the change proposed
     in this phase. They then resist the change
     citing several causal factors as to why
                                                  22 | Teams User Adoption
In our experience there are

  FIVE                                                 1                                      2
  primary levers of change that each
  delivers a unique set of processes,
  tools, and techniques to enable the
  change. When you are preparing
  the team for new ways of working
  with Microsoft Teams, leverage
                                                   Executive sponsorship                     Organisation-wide communication
  these levers of change:
                                                   Effective sponsorship is crucial to       Communication builds awareness
                                                   orchestrating positive change. Like       and motivates employees to
                                                   end-users, sponsors need guidance as      participate in activities to understand
                                                   well. A roadmap helps the sponsors        new ways of working. Targeted
                                                   know when to:                             communications with meaningful,
                                                   •       visibly advocate change to        vital messages will help employees
                                                           employees                         progress through the various
                                      Commitment                                             stages of a project lifecycle. The
                                                   •       build a network of support from
Motivation/ Energy

                     Denial                                                                  communication pathways must
                                                           senior leaders, and
                                                                                             flow two ways. You need to set up
                                                   •       explain the reasons for the
                                                                                             feedback processes and work to
                                                           change.
                                     Exploration                                             respond to every request. Responding
                                                                                             to these requests not only help
                                                   Employees look up leadership and
                                                                                             address individual concerns but
                       Resistance                  management take notice when they
                                                                                             help identify and build your Teams
                                                   demonstrate their commitment to
                                                                                             evangelists.
                                                   the change.
                              Time
3                                        4                                          5

Champion and peer support                Formal and informal training               Resistance management
programs                                 Your training program should have          Managing resistance is the most
Research suggests that employees         two main goals: firstly to prepare         complicated part of the change
want to hear about the change from       users for the initial rollout of           journey, and you need to be well
their direct line manager or a trusted   Microsoft Teams, and secondly to           prepared to manage it. When
teammate. On-the-job coaching            delve deeply into specific features        employees do not have a desire for
and knowledge sharing help a team        that add value to their particular role.   change, they will often resist and
adopt Microsoft Teams collectively.      We discuss Microsoft Teams training        even combat an initiative. To achieve
We discuss this more deeply in our       programs in more detail in Chapter 9.      complete user adoption, even the
chapter on building Microsoft Teams                                                 difficult to change employees must
Champions.                                                                          get on board with Microsoft Teams.
                                                                                    When good training, support, and
                                                                                    communication fail to get all users
                                                                                    on board with the change, invoke
                                                                                    your executive sponsors. A strong
                                                                                    word from executive leadership
                                                                                    is sometimes required to bring
                                                                                    resistance under control.

                                                   24 | Teams User Adoption
07   The Best Team for
     Teams Success
     Critical roles and responsibilities
                                                                             We highlight three areas as
     It is critical to understand that enabling                              critical
     this level of change in the organisation
     is not an IT-only initiative, nor is it a                               IT, Training, and Communications.
     fixed term project. Adoption success                                    Not to say other areas are less
     will depend on the relationships that IT                                important. When convincing users to
     builds with stakeholders responsible for                                change, you need to:
     Training and Communications; as well as
     the other lines of business.                                            •   Communicate the right message
                                                                                 in the right format

                                                                             •   Ensure you have quality training in
                                                                                 a variety of channels and mediums

                                                                             •   Ensure the technology does not
                                                                                 fail them in those crucial first few
                                                                                 days

                                                                             These three elements can make or
                                                                             break the user’s perception of the
                                                                             application.

                                                  25 | Teams User Adoption
Microsoft recommends that the following nine roles
 be identified in a user adoption program. Please
 note that this requires collaboration between IT and
 the Business: neither party can do it alone.

Role                      Responsibilities                                                               Function

                         Communicates the high-level vision. Connects Teams implementation to core       Executive
Executive Sponsor
                         mission and business priorities.                                                Leadership

Success Owner            Ensures the business’ goals are realised from the Teams rollout.                Multiple Functions

Program Manager          Oversees the Teams launch execution and rollout process.                        IT

Champions                Help evangelise Teams, support skill building, and provide usage insights       Multiple Functions

                         Manages and communicates training content. Ensures readiness across the
Training Lead                                                                                            IT or Other
                         organisation.

Business Unit Leads      Identify how specific business units will use Teams and encourage engagement.   Multiple Functions

IT Specialists           Oversee all technical aspects of implementation, including integrations.        IT

                                                                                                         Corporate
Communication Lead       Oversee company-wide communications pertaining to the Teams project.            Communications,
                                                                                                         IT, or other

Community Manager        Manage day-to-day network activity. Provide guidance and best practices.        Multiple Functions

                                                        26 | Teams User Adoption
08   The Early
     Adopters Play
     The who, why and what of an EAP

                          Why is an Early Adopters                    What an EAP is not
                          Program (EAP) essential?
                                                                      Do not confuse an Early Adopter
                          Microsoft Teams adoption has                Program with the planning, ideation,
                          various human and technological             or decision-making process. A Teams
                          dependencies which can make it              implementation is not a democratic
                          difficult to foresee potential stumbling    process. An EAP is NOT a referendum
                          blocks. Running a pilot program with        on whether Microsoft Teams should
                          early adopters will allow you to identify   be deployed. Neither is it a user
                          unforeseeable issues and redesign your      acceptance program. An Early Adopter
                          project plan in line with user feedback.    Program should only commence once
                                                                      your organisation has committed to
                          Your EAP helps you refine goals             deploying Microsoft Teams, with full
                          and identify new scenarios that are         executive support.
                          important for users to be satisfied with
                          the Microsoft Teams implementation.
                          It also gives your organisation early
                          insights and learnings into how you
                          can bring Microsoft Teams to life for
                          everyone.

                                   27 | Teams User Adoption
What should your Early
Adopter Program be?

The purpose of your Microsoft     Think of your Early Adopter
Teams Early Adopters Program      Program as a ‘dry run’ of your
is simple: make the rollout of    organisation-wide launch of
Teams in your organisation        Microsoft Teams, to prepare
a rousing success. An EAP         you for your full-scale rollout.
should involve a small but        An EAP is an opportunity to
reasonably diverse group of       test assumptions and ideas
users, before an organisation-    with a representative group
wide launch of Microsoft          of end-users who will give you
Teams. You can also use your      collaborative and complete
EAP to start building a pool of   feedback. Once the EAP
Microsoft Teams Champions,        is over and the full rollout
who will evangelise Teams,        is underway, members of
and assist colleagues in          your EAP should be on the
adopting Microsoft Teams          frontline assisting other users,
once the full rollout takes       to help make the rollout go as
place.                            smoothly as possible.

                                                        28 | Teams User Adoption
Who should your Early Adopters be?

                           If possible, you should have at least one early
                           adopter from each business unit in your
                           organisation. At a minimum, you need to
                           cover a few business units to get a good feel
                           for how the rest of the business will react.
                           Aim to find people who have already worked
                           together. They should be influential, engaged,
                           and ‘in your camp’.

                           Who should NOT be part of your
                           Early Adopters group?

                           Keep execs and your ‘difficult users’ away from
                           your EAP. You want to wow your C-level with
                           how successful your Teams rollout is, rather
                           than involve them in the nitty-gritty. You must
                           gain executive sponsorship of your Microsoft
                           Teams implementation early on, run your
                           EAP, then re-involve your executives once the
                           rollout is ready.

29 | Teams User Adoption
09   User Training
     Rollout                                              Traditional approaches are not enough

     Going from zero to hero                              The traditional method of cramming people into a
                                                          room and talking at them for a period of time, giving
                                                          them a manual and waving them goodbye never
     Training that drives user adoption                   worked – and it does not work now. While you are
                                                          training your users on the technology, you also need
     Successful user adoption is directly correlated      to give them a hook to use the technology in the
     to the delivery of quality user training. Quality    first days after their onboarding. Finally, you need to
     training does not necessarily mean detailed          be clever about maximising your training efforts.
     courses or handbooks. Detail can serve to be your
     enemy in the early stages of user training. Focus
                                                          Here are some example training titles that will
     on making your program ‘SCIP’ along happily:
                                                          help you SCIP:
     training should be Simple, Clear, Interesting, and
     Practical.                                           •   Have basic and advanced training courses
                                                          •   Microsoft Learning Pathways and Microsoft
                                                              Docs
                                                          •   My first 10 days in Teams… Tips and Tricks
                                                          •   Video, Video and more Video
Two key stages of Microsoft Teams user
training

In our experience, detailed or advanced training
prior to rollout is ineffective. However, you will find
a sudden demand for further training, about a week
post-deployment. A two-stage Microsoft Teams
training program to aid smooth initial adoption AND
enable uptake of advanced features shortly after
deployment is most beneficial.

Your basic course should:

•   Be as short as possible: 90 minutes is ideal
•   Come bundled with a simple ‘cheat sheet’
•   Focus on the essentials and nothing more
•   Be delivered just prior to deployment
•   Run as a lecture or ‘town-hall’ style delivery

Your advanced courses can:

•   Have different streams for different departments
•   Focus on improving specific business processes
•   Describe use-cases tailored to your organisation
•   Walk through advanced features for power users

                                                          31 | Teams User Adoption
Creative Ideas for Basic Training

Video, Video, Video                                            My First 10 Days: Automate tips and tricks

The three most useful tactics for Microsoft                    Eventually, watching training videos can become
Teams basic training are video, Video... and                   tedious. Also, users mostly do not go to that part
VIDEO. Chances are, most of your users are                     of the intranet unless they have to. Automating
remote. This is not a problem. Users are                       tips and tricks as part of the post-user
missing scheduled sessions. That is fine                       onboarding process gives them the “white glove”
too. All you need is short clips of how-to                     feeling. Imagine logging onto your machine the
guides, recordings of training sessions, and                   day after training and getting an email… “Hello,
video guides from Microsoft are effective                      we really hoped you liked your training, here
and efficient channels to get the message                      is a quick tip to get you started using Teams”…
across. If a user wants to understand how                      Sounds too good to be true? SharePoint and
to quickly do something, a 30 second video                     Power Automate can deliver amazing results in
clip serves the purpose better than reading                    this space without burdening your training or
an entire article. Before you dismiss video as                 comms teams.
an option because you don’t have the right
skills or software – you can use Microsoft
PowerPoint, Xbox controls (Windows Button
+ G on Windows 10), and the Photo App in
Windows 10 to build professional videos in a
few clicks.

                                                 32 | Teams User Adoption
Adventurous options for Advanced Training
                                                                                Tailored Courses

                                                                                People learn in different ways. Some people prefer
Why advanced training programs are important
                                                                                hand holding while others prefer to explore on
                                                                                their own. Microsoft offers us two, free training
Once everyone working in the Teams environment has
                                                                                avenues.
attended basic training programs, your focus must move
to imparting a deeper understanding of Teams to groups
who need it. Process owners and other power users in the                        Microsoft Learning Pathways allows us to embed
company will need specialised training if you are to get                        short training videos regarding Office products
full return on your Microsoft Teams investment. You may                         (including Teams) directly into the SharePoint
leverage authorised Microsoft training partners to deliver                      Online portals. This allows you to quickly access
some of the advanced training, if it is feature-specific                        “101” type training for users that want to explore
training. Business process or use-case specific training are                    a little. These videos can be embedded in
more organisationally intrinsic and as such should be run                       emails, pushed via QR codes etc. It is a tool that
internally.                                                                     immediately unlocks a whole new training avenue
                                                                                for your users.

Tailored Courses
                                                                                Microsoft Docs is the official be all and end all
Tailored courses can help, especially during the Early                          of Microsoft documentation. It has a dedicated
Adopter Program phase. Microsoft Teams has many                                 learning portal that gives users exposure to
features and making users aware of those will help                              anything from the basics of Teams all the way
unlock new use cases. To help drive initial adoption                            through to building their own bots. This portal is
and get the word out that Teams solves “my” problem,                            where Microsoft Professionals go to get certified, so
consider tailoring the courses to the business                                  the content is exceptionally good. Users can earn
requirements you discovered during the initial phases.                          badges and trophies to track their progress.

                                                         33 | Teams User Adoption
Monitor and close the loop

Track user adoption                                                  Model training results

Microsoft has amazing tools to track usage and                       Once training is conducted, you want to
adoption of O365. The O365 Power BI pack is                          see if it was a good use of time. You want
a great example. This free analytics tool plugs                      to analyse the impact of your training
into your tenant information and helps you                           programs on user adoption of Microsoft
monitor precisely who is doing what… Having                          Teams.
this dashboard front and centre in your adoption
office (and embedded in your adoption Team of
                                                                     For example: let’s assume you set up a
course), will help you identify departments that
                                                                     business process leveraging Microsoft
didn’t quite pick up on the training. Should you
                                                                     Teams to speed up your interviewing
need more granular reporting, there are some
                                                                     and onboarding timeline for new staff.
interesting APIs available in Microsoft Graph
                                                                     In this case, you would measure average
that can pull user level information to take your
                                                                     onboarding time for staff for the quarter
reporting to the next level.
                                                                     prior, and the quarter following the new
                                                                     process and associated training. Causality
Use these reports to make sure you close the loop                    is hard to demonstrate, but you can show
with your users. They could simply be busy or may                    a strong correlation between training and
need more training – traditionally you had no way                    result.
of knowing.

                                          34 | Teams User Adoption
Microsoft has amazing
tools to track usage
and adoption of O365.

                        35 | Teams User Adoption
10   Develop Microsoft
     Teams Champions
     Identifying key Teams users

     One of the core components of driving a
     successful adoption strategy is running an
     effective champions program. Champions
     play multiple roles during the lifecycle of
     any application and become your secret
     weapon in ensuring the longevity of your
     program.

     For your Teams project to be a success,
     you will need Champions. Champions are
     vital to driving awareness, adoption, and
     education in your organisation.

                                                   36 | Teams User Adoption
What role do
             champions play?

             Champions wear several hats
             depending on the stage of the
             rollout.

Tester                                                                  Trainer / Helper
As part of your Early Adopters Program, you will need                   Research shows that people are more receptive to training
to get feedback on what works and what does not.                        or advice when it comes from someone they trust, such as
Champions will give feedback that will help you                         colleagues or mentors. Having a helping hand close by and
improve the delivery of Teams. The champion’s ability                   having someone that shares tips and tricks will help users
to provide pertinent feedback will help you identify                    become comfortable with the technology while feeling
them as a ‘Champion’.                                                   safe to ask for help. People are unable to adopt change
                                                                        when they feel inadequate or humiliated because they lack
                                                                        knowledge. Your champion must primarily be motivated
Evangelist                                                              by helping others within the organisation. They will be
Word of mouth, for long, has been known as a highly                     interested in new technology (specifically Microsoft Teams)
effective and efficient marketing tool. When people                     and helping colleagues use Teams in alignment with best
are introduced to something new or get confirmation                     practice. Contingent on the size of your organisation, you
from a trusted source, they are immediately more                        may have this as a formal part of the person’s role. Mostly we
receptive to the idea. The establishment of a pool of                   see that employees take on this role because of their core
evangelists can serve your Teams project very well.                     motivation to help colleagues.

                                                        37 | Teams User Adoption
Champions will fit into your overall launch planning in a variety of ways as shown below:

How do champions fit into overall launch planning?

Adoption               Identify key              Identity/ prioritsation              Create and execute a                 Measure and share
Approach              stakeholders                 business scenarios                     success plan                      success, reiterate

Business              Microsoft Teams early adopter                        Identity and launch                     Highlight and share success

                                                                                                                                                 Full Microsoft Team Launch
scenarios               program with champions                             additional solutions

                                                                                            Organisations wide launch, communications,
                      Organise and develop champions community
                                                                                                  training, events, success stories

Communication
and training
                   Inform Stakeholders                Identify champions                             Execute champions community

                                                                                                                              Support global
                             Supervise licensing, security, and social govermance discussions
                                                                                                                                 launch
IT and social
governance
                    Review of             Assess viability              Assist in                 Support mobile
                    domains                of 3rd parties              reporting                      apps

                                                                38 | Teams User Adoption
Identifying Champions

                           You will spot potential champions
                           during your Early Adopter Program. You
                           may already have a good idea of who
                           they may be, but for those hard-to-
                           reach departments, the Early Adopter
                           Program will give you a platform to
                           identify champions for the Teams
                           initiative.

                           Be careful not to limit the diversity of
                           champions. Having only junior staff as
                           champions will restrict the way the
                           organisation sees Teams, and you will
                           not be able to bridge generational gaps
                           when you need to engage other areas
                           of the organisation. The ability of Teams
                           champions to connect to various areas
                           of the business will be critical.

39 | Teams User Adoption
Microsoft Teams champions need to fit the ‘ICAP’ criteria:

I   Influential                                                 C      Capable
    When an influential user starts leveraging                         Your champion has to be capable with systems
    Microsoft Teams, the people in their circle                        and software if they are to influence other
    of influence get drawn in. People will attend                      users positively. An influential person who is
    meetings, access information, and be exposed                       fundamentally inept will make any new software
    to new features in Microsoft Teams by virtue                       appear challenging to use. The best way of testing
    of their association with the influential user.                    your users’ competence is to include them in your
    Your champions must have a degree of                               Early Adopters program.
    organisational influence.

A   Available                                                   P      Passionate
    Capable and influential people are frequently                      Passionate users create excitement about Teams
    short on time. You may be advised to get                           in their groups and create a kind of infectious
    executive signoff for your champions to                            positivity that transcends the usual bounds of
    allocate a certain number of hours per day to                      influence. A passionate and capable user with
    your Teams rollout in the first few weeks.                         the availability to influence others is the ultimate
                                                                       Microsoft Teams champion.

                                                 40 | Teams User Adoption
Outcomes of working with Champions

                                                            Working with champions leads to five primary
                                                            outcomes:

                                                             1    Faster adoption of Microsoft Teams

                                                             2    Greater acceptance of change / less resistance

A good candidate for the Champion role
                                                             3    Less user dependence on IT helpdesk
In our experience, the Executive Assistant is an ‘ideal’
candidate for the Teams champion role. EAs to senior
execs are influential as a consequence of their position,    4    Better retention of training material
and adjacency to power. Most executive assistants
are capable with software and have a substantial,
organisation-wide appreciation of processes. They
                                                             5    Vital insights into your Teams configuration
need to be more efficient with their work and typically
have good reach into the team’s people, problems
and processes. They are also community-driven. EAs in
most organisations already have their own network to        ...without increasing cost, and while reducing
share information and “get stuff done”.                     burnout of your core project team. Developing a
                                                            pool of Microsoft Teams champions is one of the
Availability needs to be negotiated with the person         best things you can do to ensure a smooth and easy
and the exec team they support, and passion naturally       Teams rollout.
varies on the individual in question, but for the most
part, executive assistants nail the ICAP criteria.
11   Communication
     is Key
     Drive awareness and engagement

     Start by thinking of your users as
     customers

     The most successful internal project
     teams position themselves as an external
     professional services outfit and they view their
     colleagues through the lens of being paying
     customers. Consider your team to have been
     hired to deliver outcomes and keep users
     happy, while sticking to a specified timeframe
     and budget. This thought process leads to a
     higher standard of communication - and a
     higher likelihood of successful user adoption.

                                                42 | Teams User Adoption
Microsoft Teams
user adoption is
best supported by
communications
which:

                    Start early and promote big               Stick to a regular update cadence

                    Hollywood advertises its feature films    You should update your key stakeholders with
                    months in advance of the actual           essential information about the Microsoft Teams
                    release date. You should apply the        rollout on a defined and consistent schedule.
                    same approach for your project            Consider starting with weekly updates, and
                    communications. Your Microsoft            move to a daily cadence in the week prior to
                    Teams project should be advertised        rollout, continuing with daily updates until you
                    and eagerly anticipated. Starting your    are seeing lead indicators of success and your
                    communication program in advance of       problem queue has diminished.
                    deployment also gives respect to your
                    users’ time and priorities. Give them
                    the chance to rearrange their other
                    commitments well in advance of any
                    training sessions, scheduled downtime,
                    or other transition-related activities.   Set two-way expectations

                                                              Don’t make the mistake of taking on the entire
                                                              responsibility for successful user adoption. We’ve
                                                              all heard the phrase “you can lead a horse to
                                                              water...but you can’t make it drink”. The same
                                                              goes for Microsoft Teams: users need to be
                                                              accountable and accept their responsibility
                                                              to attend training, transition away from
                                                              ungoverned or legacy platforms, and do their bit
                                                              to make Teams a success.
Are open and transparent              Are relevant and up-to-date             Have some flavour and flair

Be candid about the delays and        When communicating with your            Bland and routine emails to promote
be transparent about what is          users, please do not assume that        your Teams project will not be enough.
working well and is not. Share        a few well designed posters and         Neither will adding a picture as an email
your successes openly. Equally,       the odd email will be enough. Use       header. The film industry globally does not
share the failures and speed          the technology you have available.      promote a new film as an average viewing
bumps openly. Your execs and key      Earlier, we mentioned the “my first     experience with an average cast coming to
stakeholders will remain on your      10 days” initiative. This is a good     an average cinema near you…
side if they trust you and rely on    example of keeping communication
you to be transparent regardless of   relevant and up to date. You can also   If you don’t generate enough excitement
what is going on.                     use Stream to publish videos and        to promote your initiative in a big way, you
                                      distribute them.                        cannot expect your users to get excited
                                                                              about Teams. You also need to pull in
                                                                              the professionals on this one. If you have
                                                                              an internal media and communications
                                                                              department, make sure you partner with
                                                                              them. As with training, communication
                                                                              may not be a core skill in IT.

                                                  44 | Teams User Adoption
12          Governance from
                           the Get Go
                           Robust protocol aids adoption

                           When working with Microsoft Teams projects,
                           it is important to understand how your
                           governance decisions may impact the end-user
                           experience.

                           Governance has traditionally been an IT and
                           Compliance conversation. When executed
                           with deliberation, it can improve adoption of
                           Microsoft Teams by ensuring groups, teams, and
                           content is easy for users to find and identify,
                           and by clearly defining permissions to make
                           compliance a breeze.

45 | Teams User Adoption
Here are

Seven                         1                                        2
key considerations
for Microsoft Teams
Governance:

                             Creating Teams                           Naming Conventions
                             To get governance right, you must        The scenarios in which your
                             start governance on the right note. To   organisation uses Microsoft Teams
1. Creating Teams
                             ensure a successful implementation,      must drive your naming convention
                             give your organisational stakeholders    protocol. For example: you may have
2. Naming Conventions
                             more ownership. In our experience,       a protocol for Teams specific to a
                             the most appropriate stakeholders        project, Teams that exist to collaborate
3. External Access
                             to create teams are within the           within a function, Teams specific to
                             core business, not merely the IT         a geography, Teams for particular
4. App Permissions
                             function. The core business must be      hierarchical levels within a business
                             given the freedom to create teams,       (such as C-level executives, All
5. Data Security
                             without creating a mess. We do this      managers etc).
                             by engaging closely with a smaller
6. Retention and Archiving
                             group of power users, with one or
                             more power users per organisational
7. Access and Ownership      unit. We must ensure that these
                             power users have a higher level of
                             training, support, and administrative
                             permissions.

                                        46 | Teams User Adoption
3

    External Access
    Microsoft Teams allows you to give         that guests adhere to organisational
    guest access to anyone with an email       security requirements such as the
    address. They don’t need to be a           use of Multi-Factor Authentication
    licensed Teams user. They do not           (MFA). Disabling guest access at the
    even need an Exchange, Office 365, or      O365 group level can help find a
    Outlook.com identity. This is fantastic    happy medium between security
    from a flexibility standpoint, but         and productivity. Guest access should
    dangerous if you don’t govern external     also be reviewed on a schedule to
    access carefully. Contingent on the        ensure that guests that don’t need
    scope and type of your project and         to be part of the organisation are
    based on the nature of your industry,      removed when needed. As with all
    you can enable secure collaboration        governance controls, automation is
    with business partners outside the firm.   key. Even though you can limit who
    You can also limit who can add guests      can invite guests to the organisation
    to teams by using the appropriate          out of the box, this can put a severe
    tenant controls, and limit which teams     administrative burden on the IT Team
    are open to guests by using sensitivity    that needs to support Teams. It will also
    labels. You can additionally ensure        detract from the user experience.

            47 | Teams User Adoption
4                                                                                     5

App Permissions                                                                       Data Security
One of the strongest capabilities           Microsoft allows a few applications by    In your Teams deployment we suggest
of Microsoft Teams is its ability to        default. Review the default list; make    the use of sensitivity labels to classify
integrate with third-party applications.    sure you have a policy to allow custom    the type of teams in your environment.
This capability is often underutilised.     applications to be loaded into Teams      Sensitivity Labels help you with
If leveraged well, the integration with     manually. E5 customers have the ability   security and compliance by making
others apps can deliver a very potent       to monitor and prevent content from       it easier to protect against accidental
end-user experience.                        leaving organisational boundaries         data loss, and helping you adhere to
                                            enabling them to be more lenient with     your retention and archiving policy.
Myriad third-party applications are         the applications open to business as
available for native integration within     security is managed at a data level.
the Microsoft Teams app, which is again
excellent for collaboration, flexibility,
and user adoption. But like guest access,
providing third-party applications access
to your data impacts security and
compliance. We guard against allowing
any and every app to integrate with
Teams: only allow applications you have
vetted.

                                                       48 | Teams User Adoption
6                                          7

Retention and Archiving                    Access and Ownership
Your company should have policies          It is important to keep thorough records   Whether using E5 Access Reviews or
for expiration, retention, and archiving   of who has access and administrative       building a custom review process using
Teams and Teams data (including            rights to Microsoft Teams groups.          Power Automate and the Graph API, this
channel messages, and channel                                                         is a process that can and should include
files). You can configure expiration       IT must have the appropriate resources     the people that own the group.
and retention policies to delete or        to monitor and keep track of roles and
preserve information in line with your     access within Groups and Teams. They       You also need to consider escalation and
company’s policy, and you can archive      must understand the roles and rights of    no-response actions to avoid exposure.
teams without deleting them, to            administrators, owners, members and
preserve data while disallowing further    external members in Microsoft Teams.
use.                                       Care must also be taken to ensure that
                                           information remains in the appropriate
                                           applications and collaboration spaces.

                                           Group Owners and department heads
                                           are best placed to understand who
                                           needs access to their groups.

                                                     49 | Teams User Adoption
13   Platform
     Management
     Adoption-friendly
     Microsoft Teams admin                              Before you commence user adoption,
                                                        you will need to ensure that the IT
                                                        Function is ready to deal with Teams
                                                        queries.

                                                        Depending on your journey with O365, you may
                                                        already have started delegating permissions to
                                                        other Service Administrators. Microsoft Teams is
                                                        no different. In fact, Teams has quite a granular
                                                        approach to help separate the workloads in
                                                        Teams.

                                                        Microsoft has created five distinct administrator
                                                        roles for Teams, each with different levels of
                                                        access and permissions. When you assign these
                                                        roles with your users in mind, you will create an
                                                        admin layer that encourages smooth adoption.

                                                        Side note; be sure you are friendly with your
                                                        SharePoint and Exchange Administrators as
                                                        they will play a big role in your ability to service
                                                        and user activities in Teams.

                             50 | Teams User Adoption
Here are the

five
Teams Administrator roles,
and some context on
how each role aids user
adoption:
                                1                                            2
                             Teams Service                                Teams Communications
                             Administrator                                Administrator

                             The Teams Service Administrator is           The Teams Communications
                             your ‘super admin’ role for Microsoft        Administrator can manage calling
1. Teams Service             Teams. The Service Administrator can         and meetings features and policies,
   Administrator             manage every feature in the Teams            including assigning external
                             admin centre; and has Active Directory       phone numbers to users. If you are
2. Teams Communications      and PowerShell access. This person           leveraging Teams Calling, you need
   Administrator             should be a senior administrator who         communications administration skills.
                             ideally has a long history of working        Communications Administrators
3. Teams Communications      with Active Directory, Azure, and the        will come from your ICT team, or
   Support Engineer          Microsoft communications stack. If           be a specialised external resource
                             you do not have a professional with          that augments your internal team. A
4. Teams Communications      this skill-set internally, consider having   Teams Communications Administrator
   Support Specialist        an external administrator ‘on the            should have a telephony or unified
                             ground’ through your rollout to ensure       communications background if they
5. Teams Device              technical issues are resolved before         are to effectively enable user adoption.
   Administrator             they lead to user frustration.

                                       51 | Teams User Adoption
3                                           4                                           5
Teams Communications Support                Teams Communications                        Teams Device
Engineer                                    Support Specialist                          Administrator

This is a 2nd-level support role which      A Support Specialist monitors and           The Device Administrator is an
is best suited to people in your            troubleshoots call quality issues, but      important on-site role if you have
Service Desk or Helpdesk team. It is        only has access to a basic toolset. As      an investment in Teams-connected
focused specifically on monitoring          such, they are only a first-level support   meeting room hardware and other
and troubleshooting call quality            point and will need to escalate issues      peripherals. The Teams Device
issues, using an advanced toolset.          to a Support Engineer or the Teams          Administrator manages physical device
Again, if you are using Teams Calling,      Communications Administrator. Your          configuration, updates, and health:
the Teams Communications Support            Teams Communications Support                this is best suited to a desktop support
Engineer is an important role if            Specialists will commonly be part           person who is comfortable with
adoption is to improve without a            of your ICT Level 1 support team;           hardware management. You should
hitch. You should have at least one         they may also be selected from              definitely have a Device Administrator
Support Engineer available as an            within a Contact Centre team if your        on-site when first deploying Teams.
escalation point at all times. In a         organisation has one. Having Support
smaller organisation, your Teams            Specialists who are ‘closer to the
Communications Administrator might          business’ helps users receive a more
fulfil the Support Engineer role as well.   customised level of support.

                                                      52 | Teams User Adoption
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