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A MESSAGE FROM THE EDITOR W ISH is Australia’s leading While we’re on the subject of travel, in luxury lifestyle publication September we will publish our eighth and in 2020 WISH will annual Italian themed edition. Each year celebrate 15 years of bringing readers the our Italian issue is one of the most popular best in fashion, food, cars, travel, design, and widely read editions of WISH and our architecture and watches and jewellery 2020 issue will be no exception. from around the world. In November we will continue our The year will start with a special issue in partnership with the Australian Institute February that will focus on Australia’s of Architects for their national awards, biggest city: Sydney. The special Sydney- where we will bring our readers exclusive themed edition will shine the light on the access to the best in new architecture people transforming Sydney to become and design. Also in November, a second one of the world’s great international edition of WISH will be entirely dedicated cities. From art and architecture to to watches and jewellery. 03 major infrastructure works to retail Our annual vacation issue and Christmas and luxury – the city is emerging from Gift Guide will return in December and its biggest transformation since the we will also mark our 15th anniversary Sydney Olympics and we will celebrate with a special edition of the magazine all that is great in Sydney in this special throughout the year. issue of WISH. On behalf of the editorial team I would Then for something completely different like to take this opportunity to thank you our March edition will be dedicated to for your support and I look forward to all things French. We will look at some working with you in 2019. of the hot new holiday destinations in France as well as the best in French food David Meagher, and wine. In this special French-themed Editor issue of WISH will also meet some of the biggest names in architecture and design in France at the moment. BRAND KIT 2020
WISH IS LUXURY LIFESTYLE It’s for savvy, intelligent people who are interested in fashion, world travel, POWER BRAND fine dining, fast cars, design and architecture. It’s about the world around us and the world far away. It’s The cool cashmere of The elder sTaTesman curTis sTone’s hollywood alTer ego The billionaire reinvenTing reTail about luxury. It’s about products and where To sTay from downTown To beverly hills To malibu Plus Kelly Wearstler, Martyn Lawrence Bullard and the legacy of Tony Duquette the stories behind them. It's about the quality of life. 1 MAR C H 2019 WISH WSM01MAR_0p001 1 13/02/2019 12:44:03 PM Available in the Friday edition of The j u ly 2 0 1 9 Australian, WISH drives the paper’s circulation and readership on it's publication date. It delivers a lush and sumptuous reader experience as it showcases a range of truly desirable products and services. 04 First watch on the moon, Cartier goes punk, Milan’s design stars colour + movement MAR C 41 MAR CHH 2019 2019 WISH WISH WSM03JUL19p001_001 1 19/06/2019 2:47:34 PM o c to b e r 2 0 1 9 HAUTE Cars, fashion, art & architecture MAR C 71 MAR CHH 2019 2019 WISH WISH WSM04OCT19p001 1 18/09/2019 2:34:55 PM BRAND KIT 2020
OUR AUDIENCE The high quality, gloss environment of WISH magazine encourages a high quality branding environment, where our audience are more likely to consider products they see and also seek out more information compared to the newspaper inserted magazine norm. 41% 59% 56 37%e Male Women Average age Social Grade A’s $138,880 5,000 10,000 Average household of our audience are Chief $1million in savings income Executives, General and investments 05 Managers or Legislators READERSHIP 92,000 38,000 8,000 70% Intend to travel Intend to purchase Have a mortgage/ overseas in the next something from a are homeowners 12 months jewellery store within the next 12 months 11,000 27% 24,000 Intend to buy a More likely to spend over Made a business property in the $100,000 than the national decision in the last next 12 months population on home, 12 months property & furniture Source: emma CMV conducted by Ipsos MediaCT, 12 months ending March 19 BRAND KIT 2020
WISH IS INSIDE THE COVER Each month WISH informs readers of the best of everything across luxury lifestyle from travel, accommodation, food, fashion, art and entertainment. W NEWS W GROOMING WISH keeps readers up to date This section lists the best products across featuring places, events and trends to skincare, beauty and fragrances. look forward to. From beautiful fashion to travel news and profiles. WISH has W FASHION content for all advertisers to align with. The luxury fashion pages are edited by Fashion Director Ken Thompson and W HOTELS photographed by some of Australia’s WISH contributor Susan Kurosawa leading photographers, delivering stand reports on the latest across the travel out content keeping readers up to date and tourism industry from hotel with must have pieces, shopping spots, openings, unique offerings, destinations local and international brands and to visit, travel essentials and exclusive current trends from around the world. experiences. W FOOD + DRINKING 06 W TIMEPIECES This section covers everything from Produced by Time and Tide, this section restaurant reviews to the best drops, features watches from iconic brands, top picks and recipes to try. fashion houses and exclusive limited edition timepieces that resonate well with our affluent audience. There is an overview of the watches appearance, movement, different functions and value. W ARTS The Arts section keeps readers up to date with all things art they can look forward to experiencing. WISH reports on current and upcoming exhibitions, shows, blockbusters, events and art installations around the country. BRAND KIT 2020
SIGNATURE EDITIONS aprIl 2019 FEBRUARY MAY SEPTEMBER The Sydney Issue Design Issue Italian Issue The special Sydney-themed edition will Design, architecture and interiors are a In September we will be publishing our the style shine the light on the people transforming constant theme in WISH and appear in eighth Italian-themed edition, which issue Sydney to become one of the world’s almost every issue, but for this edition will survey the country’s rich history and Three archiTecTs deconsTrucT prada activewear gets fit for purpose paolo sebasTian: from adelaide To The world christian dior at the v&a great international cities. From art and we look at the latest in design from every its fashion trends influencing the global architecture to major infrastructure works angle in a comprehensive survey of the market. From turmeric to saltbush: the craft distillers reviving spirits to retail and luxury – the city is emerging best in design in 2020. MAR C 21 MAR CHH 2019 2019 WISH WISH from its biggest transformation since the OCTOBER WSM01APR19p001 1 20/03/2019 4:25:55 PM Sydney Olympics and we will celebrate all JUNE Cars, Boats and Planes september 2019 that is great in Sydney in this special issue Art and Culture This special issue will explore the latest of WISH. Intelligent, stylish and informative, this in motoring, maritime and aviation issue of WISH will feature the latest in the technology. WISH helps readers make Tuscany UmbrIa Rome MARCH visual and performing arts. informed decisions for their next SIcIly capRi lake como milan The French Issue purchase. ...it must be our Italian issue March will be dedicated to all things JULY French. From the hottest new holiday Watches and Jewellery Issue NOVEMBER 07 destinations in France, to the best in A watch makes a man and for women Design Issue: AIA National Awards French food and wine.We will also diamonds are forever. All of our Celebrating Australia’s best Architects meet some of the biggest names in readers remember their first investment and the buildings they’ve gifted to the architecture and design in France at the in a statement piece and continue to Australian public. WISH supports the MAR C 61 MAR CHH 2019 2019 WISH WISH moment. purchase through the seasons. WISH industry’s annual awards and takes WSM03SEPT1p001 1 20/08/2019 1:02:22 PM helps readers make informed choices readers through the amazing spaces au g u S t 2 0 1 9 APRIL from the best of the best. that have earned praise from the Fashion Issue association. This issue will look at emerging AUGUST pack your bags for Paris, New York, Iberá Australian fashion designers as well as Travel Inspiration Issue DECEMBER Hong Kong & Langkawi international creative directors at some Each year the WISH team are invited to the Annual vacation issue and Christmas of the world's leading brands. It will also most spectacular new hotel openings and Gift Guide will return in December and delve into the latest trends in fashion ‘must see’ destinations and in this issue they we will also mark our 15th anniversary and luxury retail from around the world. will share those experiences with readers. with a special edition of the magazine This edition takes a global approach, throughout the year. inspiring our readers for their next holiday. cHampagne Tasmanian design formula e sies marjan pJ femme MAR C 51 MAR CHH 2019 2019 WISH WISH WSM03AUG19p001 1 16/07/2019 4:29:16 PM BRAND KIT 2020
RATES & DEADLINES RATES (EX GST) DEADLINES* VOLUME/DISCOUNT ISSUE ADVERTISING AD MATERIAL ON SALE BOOKING DEADLINE 1 3 6 9 12 18 24 DEADLINE MAGAZINE CASUAL 2.5% 5.0% 7.5% 10% 15% 20% February 10-Jan-20 17-Jan-20 07-Feb-20 RATE March 07-Feb-20 14-Feb-20 06-Mar-20 • Full Page Colour $13,369 $13,035 $12,700 $12,366 $12,032 $11,364 $10,695 April 06-Mar-20 13-Mar-20 03-Apr-20 • Double-Page Spread $25,475 $24,838 $24,201 $23,565 $22,928 $21,654 $20,380 May 03-Apr-20 10-Apr-20 01-May-20 PREMIUM GUARANTEED POSITIONS MONDAY June 02-May-20 15-May-20 05-Jun-20 • Inside Front Cover Spread (+30% loading) $33,118 $33,946 $34,774 $35,602 $36,430 $38,086 $39,742 July 05-Jun-20 12-Jun-20 03-Jul-20 • Inside Back Cover (+20% loading) $30,570 $31,334 $32,099 $32,863 $33,627 $35,155 $36,684 August 10-Jul-20 17-Jul-20 07-Aug-20 • Outside Back Cover (+50% loading) $38,213 $39,169 $40,124 $41,079 $42,035 $43,945 $45,856 September 07-Aug-20 14-Aug-20 04-Sep-20 LOADINGS October 04-Sep-20 11-Sep-20 02-Oct-20 09 • Guaranteed signature positions – 30% November 09-Oct-20 15-Oct-20 06-Nov-20 • Any additional guaranteed position – 10% Watch Issue 23-Oct-20 30-Oct-20 20-Nov-20 December 06-Nov-20 13-Nov-20 04-Dec-20 Public Holidays 2019 - Jan 1, Jan 26 & 28, 11 Tip on charges available on application. CANCELLATIONS March (VIC), April 19, 22 & 25, June 10, Oct 7 (NSW), Nov 5 (VIC), Dec 25 & 26. Office A full page is required as a back-up page for Must be received in writing three weeks prior to booking deadline. all bound inserts or tip ons. Christmas Closure - Dec 24 - Jan 4 MATERIAL AND INSERT SPECIFICATIONS For print quantities, breakdown of retail vs. Insert cost per ‘000 price based on loose Please refer to the News Corp Ad Specifications. Payment must be received subscription copies, please contact your or bound inserts only. Pricing calculated account manager. by material deadline for all non-established account holders. as follows: • All inserts distributed in retail copies Minimum charge $3,000 PRODUCTION & MATERIAL (copies sold in supermarket and Michelle O’Brien, Magazine and Production Services Manager: newsagents) charged @ retail price. *The premium positioning advertorial • All inserts distributed in subscription booking and briefing deadline is 4 weeks michelle.obrien@news.com.au; +61 (2) 8045 4922. copies (copies delivered by post to prior to the material deadlines. subscribers) charged @ subscription price. BRAND KIT 2020
MATERIAL SPECS FULL PAGE DOUBLE PAGE DOUBLE PAGE SPREAD BRAND AD SPREAD ADVERTORIAL WITH DINKUS GATEFOLD 10 PAGE TRIM SIZE BLEED SIZE TYPE AREA DIMENSIONS DEPTH x WIDTH DEPTH x WIDTH DEPTH x WIDTH DPS 330 x 540 340 x 550 310 x 520 FULL PAGE 330 x 270 340 x 280 310 x 250 NOTE: Bleed is 5mm. Type area parameters are 10mm from both head and foot (depth) and 15mm both spine and foredge (width). The exceptions are in the broken space instances where 10mm applies to horizontal ads from foot trim only and for the vertical ads 10mm applies for the spine and foredge. Production can supply diagrams on request. Please send hard copy digital proofs to: PreMedia Production Wish Magazine, Level 2, 61-81 Kippax Street, Surry Hills, NSW 2010, Australia. For further details please contact PreMedia Production. BRAND KIT 2020
EVENT SPONSORSHIPS ‘Experiential’ is a growing part of WISH’s offering; partnering with credible and engaging brands to create exclusive and dynamic experiences for them and our readers. We have a dedicated team committed to working strategically with internal and external stakeholders to bring to life a range of bespoke events for clients. COLL ABORATE CREATE WISH will work with advertising WISH will create an engaging partners to understand business and dynamic event concept objectives and KPIs in alignment underpinned by media support with the values of WISH. to appeal to the client’s commercial objectives and engage our audience. 11 ACTIVATE AMPLIFY Our team of experts will execute The content created for this the event, bringing the creative campaign will be distributed concept to life through live across relevant platforms and will activations, editorial support and be strategically amplified before, relevant influencer inclusion. during and after the event. BRAND KIT 2020
INTRODUCING APPLE NEWS Apple News+ is a new subscription service in the Apple News app that lets you access Newspapers, magazines and paywalled content from major publishers. Users pay a subscription fee to access Apple News+, and it is an add- on service that lives right alongside Apple's existing free Apple News content. 12 Apple News+ features richly designed layouts, animated magazine covers, vivid photography and bold typography optimised for iPhone, iPad and Mac. Subscribers can enjoy cover to cover access to WISH, which are also available for offline reading, and receive notifications when a new issue is available. Apple News+ also includes collections of articles and featured issues curated by Apple News editors and personalised recommendations. BRAND KIT 2020
APPLE NEWS SUPPORTED APPLE NEWS AD FORMATS: WORKBENCH PARTNERSHIP OPPORTUNITY AND GOOGLE AD MANAGER 1. Clients are able to buy the APPLE NEWS + SOLUTION display inventory on our Apple News channel. Ad options include a variety of display Large Medium Interstitial banners (inline or interstitial), Banner Rectangle Banner Banner (MREC) video ads, and native ad 300x250 formats. All are designed for the optimal advertising experience on Apple News. Print edition on Digital news content 2. With Apple News+, clients Apple News+ on Apple News are able to buy premium pages within the magazine issues. We’re offering this 13 exclusively to one brand only for each edition. IAB 728x90 Banner OR Clients have the opportunity to sponsor a full issue of WISH Post-tap experience and will receive the following: There are many options available for the 5 x full page digital Standard banner High impact ad post-tap experience from 5 x full page ad placements banners and videos including the following: insertions throughout the ad placements (IAB placement option within the issue Apple News+ edition compliant) throughout our (Large Banner and • View/read a publisher channel or article • Visit websites Sponsorship of the digital (2 x Pre-contents, 1 x Run brands’ Apple News feeds Interstitial Banners) • Download apps inventory of Book, 1 x OBC) - no other (MREC and Leaderboard) which are custom sizes. • Download iBooks, Music, Movies and TV advertisers. Estimated Estimated content Exclusive partner for the issue 50,000 impressions 50,000 impressions • View/read sponsored content on Apple News • Deep-link into apps if installed on a device • Subscribe to a publisher channel • Subscribe to Apple News+ Apple News Package Investment: $21,500 • Target specific publication issues BRAND KIT 2020
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