MEDIA KIT 2018 - Edipresse Media
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2018
OUR BRAND PROMISE
Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.
INSPIRATION
We awake people’s imaginations with unexpected stories
and through celebrating life at its most beautiful and extraordinary
ACCESS
We give our discerning audiences an intimate perspective
on the prestigious world of luxury living and connect them to the people within it
AUTHORITY
We enrich people’s lives through intimate stories about remarkable people,
our experts’ opinion on refined living, and presenting trends as they happen
# WEAREHONGKONGTAT LER
2
ONE BRAND – OMNI-CHANNEL APPROACH
700,000
TOTAL AUDIENCE REACH
Events
Print Magazine
eNewsletter
Website
Twitter
Digital Magazine
Youtube
Facebook
Instagram
3
LEADING LIFESTYLE MEDIA BRAND
Print Readership Monthly Online Visitors Email
174,925 320,000 25,000
AUDIENCE CORE PROFILE
Average Age Gender HNWI Seniority Household Size
Personal Net Worth
Online Online Top Management Partnership/Small Family
38.3 yrs old Female 58% HK 68% 15%
Print Male 42% $133.1 Multi-household
42.3 yrs old Print million 37%
Female 53% Single-household
Male 47% 18%
Source: Edipresse Media Hong Kong Reader Survey
Google Analytics Jan 2017 - Dec 2017
AWARD-WINNING PLATFORMS
MARKETING MAGAZINE MARKETING MAGAZINE The SOPA AWARDS ASIAN MEDIA AWARDS ASIAN DIGITAL MEDIA AWARDS
Luxury Magazine of the Year Luxury Digital Media of the Year Editorial Excellence Magazine Design Best Website
2010 - 2017 2011 / 2012 / 2014 / 2015 / 2010 / 2015 / 2016 2008 / 2015 / 2016 2011 / 2016
2016 / 2017
4
CONTENT CREATOR
“Tatler remains to be
the only magazine with
elegance and a touch of
class.”
David Lee
Chairman of Lee Kum Kee
“Tatler always has experts
“You know that if it’s in
writing for them. Real
Tatler, it’s the best.”
people.”
Asia Tatler Reader Survey
Asia Tatler Reader Survey
“Tatler gives me a very
focused lifestyle snapshot
of what is happening in
Hong Kong.”
Denise Lo
Regional Vice-President Christian
Dior Couture Asia-Pacific
5
INFLUENCER NETWORK
THE 500 LIST GEN. T LIST
The definitive guide to the movers and shakers in Hong Kong society Hong Kong’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents
ASIA’S MOST WANTED ASIA’S TOP 50 TECH STARS
The top 50 eligible ladies and gents from around the region The tech scene’s top 50 rising players aged 40 and under
P O W E R F U L R E A D E R S H I P
Occupation: Purveyors of Frequent Luxury Avid Multiple Property
Luxury Lifestyle Travelers Assets Investors Owner
CEO/Chairman18%
GM/Vice-President 18%
HK$ 4,6mil
Watches & Jewellery
8 89% 73% 41%
Department Head/Director 19% average round trips by air of Tatler readers own intend to make an own a second/third
Owner/Partner 13% HK$ 1mil per year financial products and
investments* (Avg numbers
investment purchase in
the next 12 month (Art or
property or holiday home
Wine & Fine Dining
Professional (doctor, lawyer..) 12% of products/investments Antiques/Collectible Wine/
owned: 3) Property/Boat)
Others 20%
HK$ 650K
Fashion & Beauty
(Average annual)
Source: Edipresse Media Hong Kong Reader Survey
*Shares and Hedge Funds, Private Equity, Insurances, Real Estate, Art Investment, Wine & Spirits
G U E S T E D I T O R S
ALAN LO FEIPING CHANG KENT HO WILLIAM ZHOU WINSTON KOO OLIVIA BUCKINGHAM
Hong Kong Founder xoxoFei.com, Venture Capitalist Art Collector, Curator Watch Collector Fashion Stylist
Powerhouse Fashion Icon, KOL & Cultural Critic
6
TATLER PLATFORMS
7
TATLER PLATFORMS
PRINT
174,925 MONTHLY READERSHIP
CIRCULATION: AGE:
34,985
Average age: 42.3
5% Under 25
23% 25 – 34
CIRCULATION BREAKDOWN: 21% 35 – 44
16,435 Strategic Display Location 32% 45 – 54
7,000 Qualified VIPs 19% 55 or above
6,000 Direct Subscriptions
5,550 Copy Sales ANNUAL PERSONAL AVG INCOME:
DISTRIBUTION CHANNELS: HK$2.5 million
21% VIP List
18% Direct Subscriptions ANNUAL HOUSEHOLD AVG INCOME:
HK$3.2 million
13% Retail Outlets
25% 5-Star Hotels
13% Airlines, Private Jets,
Airport Lounges READERHIP LOYALTY: 6yrs Avg
6% Clubhouses
2% Luxury Services Apartments READERSHIP:
1% Banks, Health & Fitness, 5 avg number of times an issue is picked up
Spa & Beauty Salon 1.2 hrs avg time each issue is read
1% Others* 1%
AD AFFINITY:
GENDER: 90% of readers pay attention to the ads
53% Female, 47% Male 45% confirm they find the ads affecting their
brand choice
*Others include: restaurants and cafés Source: Edipresse Media Hong Kong Reader Survey
8
TATLER PLATFORMS
PRINT
T H E M AT I C S U P P L E M E N T S
MARCH MARCH APRIL MAY JUNE JUNE
(Inbound)
SEPTEMBER OCTOBER NOVEMBER NOVEMBER DECEMBER
9
TATLER PLATFORMS
PRINT
BRAND EXTENSIONS
APRIL/AUGUST/DECEMBER JUNE/DECEMBER DECEMBER DECEMBER
The quintessential guide for Hong Kong Tatler Homes takes The who’s-who guide to Hong T.Dining shines light on all that
high-society brides, Hong Kong readers inside the world’s most Kong, Society reveals the 500 is tasteful in the food and drink
Tatler Weddings showcases beautiful abodes, showcasing most influential individuals in the scene. Relaunched in 2017,
the region’s most spectacular outstanding architecture, city, as well as lists of last year’s the magazine serves up an all
weddings, dress designers, inspirational articles about luxury best parties and essential dates encompassing guide dedicated to
banquet venues and much more. interior design and the latest real for the year ahead. sharing insights and reviews from
estate information. Hong Kong’s most trusted palates.
10TATLER PLATFORMS
11TATLER PLATFORMS
ONLINE
MONTHLY VISITORS AUDIENCE PROFILE GENDER NEW VS RETURNING SEARCH TRAFFIC SOURCE
VISITORS
320,000 38.3 Average age 58% Female 46% Organic Search
38% 25-34 42% Male 65% New
18% Direct
MONTHLY PAGE VIEWS
26% 35% Returning
17% Others
2 Million 35-44 MEDIAN ANNUAL
15% 45-54 INCOME (HKD) MOBILE VS DESKTOP 13% Social
NEWSLETTER DATABASE
10% 18-24 1,000,000+ 42% Desktop 6% Referral
25,000
7% 55-64 58% Mobile (incl tablet)
4% 65+
Source: Edipresse Media Hong Kong Reader Survey
Google Analytics Jan 2017 - Dec 2017
12TATLER PLATFORMS
SOCIAL MEDIA
Daily updates on the world of luxury lifestyle via our social media platforms
FACEBOOK TWITTER INSTAGRAM YOUTUBE
45,800 9,000 35,000 4,035
HONG KONG TATLER HONG KONG TATLER HONG KONG TATLER HONG KONG TATLER
17,350 5,355 3,395 3,665
T DINING T DINING HONG KONG TATLER DINING HONG KONG TATLER DINING
Last updated on January 2018
13TATLER PLATFORMS
14TATLER PLATFORMS
EVENTS
FLAGSHIP ANNUAL EVENTS
GENERATION T TATLER BALL T.DINING BEST RESTAURANTS AWARDS
MAY 2018 SEPTEMBER 2018 NOVEMBER 2018
Generation T celebrates Hong Kong’s brightest The Tatler Ball has always been one of the The annual T.Dining Best Restaurants Awards
talents with its dynamic platform to connect most anticipated annual events on the social ceremony is a culinary event that unveils
the city’s upcoming entrepreneurs and business calendar. Being invited to the event is the the new year’s guide. Relaunched in 2017,
leaders. The event marks the annual launch ultimate affirmation of one’s social status. The T.Dining pays tribute to the city’s most premier
of the Generation T list, which features Hong Tatler Ball is a tradition in Hong Kong, as well chefs, restaurateurs and industry experts
Kong’s 50 most promising game changers. as in China, Taiwan, Singapore, Malaysia, through insights and reviews from Hong Kong’s
Thailand, Indonesia and the Philippines. most trusted palates.
15TATLER PLATFORMS
EVENTS
ENGAGE WITH OUR AUDIENCE
CONCEPTUAL MARKETING EVENTS EVENT PARTNERSHIPS CROSS-MARKETING PARTNERSHIPS
We team up with clients to organise concept-driven We support corporate social responsibility We join forces with existing partners to bring
and tailor-made events and campaigns that reach initiatives, fairs and conferences, sporting events, unique reader engagement opportunities to our
out to our VIPs in unique and memorable ways. food & wine shows, fashion showcases and audience.
product launches.
EX. EX.
- Perrier Jouët 200th Anniversary Dinner EX. - Landmark
- The Opteres Grand Art Unveil - Grand Prix d’Horlogerie de Genève - The Luxe Nomad
- Chivas Regal Legends Dinner - Hong Kong Ballet Ball - Hong Kong Ballet
- Longines Masters - British Academy of Film and Television Arts
- Art Basel - Leica
16GENERATION T
17GENERATION T
Generation T is a platform that provides professional and intellectual enrichment on
entrepreneurship, innovation, creativity and social impact through exclusive events, amazing
experiences and highly curated content.
The Generation T List is an annual unveiling of 50 innovative and inspiring Hong Kong talents
under 40 years old showing potential to become leaders of tomorrow.
18GENERATION T
CONTENT
Generation T has a presence in each of Asia Tatler’s eight markets.
The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.
Our content on hongkongtatler.com is focused on the Generation T listers,
telling their stories to both inform and inspire our audience of successful entrepreneurs, professionals and creatives.
The Generation T List is published as an annual supplement and distributed within the June issue of Hong Kong Tatler,
which also features Generation T listers on the magazine’s cover.
19GENERATION T
EXPERIENCES & COLLABORATIONS
We connect brands with the Generation T community through sponsorship activation, event collaborations,
content partnerships and promotional content. Our team can also work with you on specially curated projects.
The Generation T List is unveiled at an exclusive, invitation-only event in May 2018.
20CONTENT STUDIO
From the printed word to the moving image, we take an integrated, omni-channel approach to content creation.
Our award-winning teams are ready to produce great content for your brand.
BRAND
OBJECTIVES
STRATEGY
CREATION
CONTENT
SOCIAL
(FB, IG, TW,
EMAIL MOBILE SEO VIDEO &
PRINT YOUTUBE, (SMARTPHONE,
WEIBO
(EDM)
TABLET) (WEBSITE) PHOTOGRAPHY
& WECHAT)
BRANDS WE WORK WITH
TAIKOO PLACE DFS GALLERIA INTERNATIONAL LANDMARK LOUIS VUITTON AUDI
CULINARY INSTITUTE
SANDS MARINA BAY WYNN PALACE ONE CENTRAL CHOSEN
RESORT SANDS COTAI MACAU
21ADVERTISING
22ADVERTISING
PRINT RATE CARD
GUARANTEED POSITIONS
TYPES NO./PAGES RATES (HK$) 6X 12X Depending on availability of space and subject to the following surcharges:
- Fixed position: 20% loading - Page facing editorial: 15% loading.
STANDARD ADVERTISING
Full Page (ROP) 1 100,700 96,750 90,745 NON-STANDARD ADVERTISING
Double Page Spread (ROP) 2 201,400 193,500 181,380 Rates quoted are for basic process colours (Cyan, Magenta, Yellow &
Black). Rates for insert, special colours, metallic inks, gatefolds and other
SPECIAL INSERTION non-standard advertising are available from the director.
Outside Back 1 158,800 152,440 142,940
BOOKING DEADLINE
Inside Back 1 120,600 115,860 108,650
Six weeks preceding the month of publication.
IFC Spread 2 263,300 252,795 236,960
1st DPS 2 252,200 242,095 226,910
CLOSING DEADLINE
2nd DPS 2 242,000 242,095 217,745 For non-prime position, closing date for all material is the first day of the
3rd DPS 2 231,900 222,650 208,790 month preceding the month of publication.
4th DPS 2 221,900 213,045 199,725
Ad facing Around Asia 1 120,600 115,860 108,650 CANCELLATION
1st Ad facing TOC 1 116,300 111,700 104,720 No cancellation accepted after 6 weeks preceding the month of
2nd Ad facing TOC 1 113,800 109,300 102,535 publication. Bookings for fixed and prime position advertisements are non-
3rd Ad facing TOC 1 108,800 104,500 97,950 cancellable.
Masthead 1 105,600 101,445 95,110
Editor’s Note 1 105,600 101,445 95,110
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZE TRIM BLEED** TYPE AREA
Full Page 228 x 305 234 x 311 208 x 285 For further enquiries regarding the submission of materials,
Double Page Spread 456 x 305 462 x 311 208 x 285 each page please contact your advertising representative or our ad operation
Front Cover Reverse Gatefold 456* x 305 458* x 311 206 x 285 each page team (hkadops@edipressemedia.com)
*226(L) +226(L) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
23ADVERTISING
DIGITAL RATE CARD
AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS)
DESKTOP
Carousel Banner: Large (1280x520) Small (1280x120) CPM $1,500
Interscroller (1600x1200) CPM $1,500
Leaderboard (970x90) CPM $600
Billboard (1056x350) CPM $800
Responsive Pop-up (1056x350) CPM $1,000
Slider Banner (970x600) CPM $800
Floating Banner (970x90) CPM $800
MOBILE
Interscroller (640x1024) CPM $1,500
LREC (300x250) CPM $600
Leaderboard (320x50) CPM $600
Responsive Pop-up (300x250) CPM $1000
Takeover Banner (640x1024) CPM $1500
EMAIL MARKETING ONE-OFF
Endorsed eDM (Full Database - 25,000) $45,000
Endorsed eDM (Half Database - 12,500) $25,000
eNewsletter Banner (Full Database - 25,000) $20,000
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com)
24ADVERTISING
DIGITAL RATE CARD
AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS)
CUSTOMISED CONTENT PACKAGES ONE-OFF
Native Package $30,000
The native package is an advertorial feature whereby the client
submits their press release, but our editorial team maintains total
creative control, keeping in the voice of the brand
* Include 1 day Homepage Carousel Exposure
* Editorial lead article
Tatler Focus Package $45,000
The Tatler Focus package is an advertorial feature whereby the
client submits their press release and shares creative control with
our editorial team
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
* Include 2 rounds of client amendments, plus final proof read
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com)
25ADVERTISING
DIGITAL RATE CARD
AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS)
CUSTOMISED CONTENT PACKAGES ONE-OFF
Brand Story Package $60,000
Hong Kong Tatler will come up with a tailored write-up based on
materials provided by the client and editor’s research. Brand stories
can focus on the company’s history/heritage, or can also discuss
a particular collection, a project, or a collaboration. These features
are to be written in editorial form and are not overly commercial.
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
* Include 2 rounds of client amendmens, plus final proof read
Video Advertorial Package $60,000 upwards
The video advertorial package is a bespoke video solution for the
client’s brief
* Include basic video shoot and editing
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com)
26CONTACT US
For Hong Kong advertising enquiries, please contact:
OCEANA OU
General Manager
T: + 852 2859 4398 E: oceana.ou@edipressemedia.com
YVONNE YIP TERESA LAM
Advertising Director Associate Sales Director
T: 2859-4368 E: yvonne.yip@edipressemedia.com T: 2859-4432 E: teresa.lam@edipressemedia.com
MADELINE WHITE MICHELLE LEE
Client Partnership Director Senior Sales Manager
T: 2859-4330 E: madeline.white@edipressemedia.com T: 2859-4360 E: michelle.lee@edipressemedia.com
FIONA LIN ANDY CHENG
Sales Manager Business Director, Food & Wine
T: 2859-4379 E: fiona.lin@edipressemedia.com T: 2859-4386 E: andy.cheng@edipressemedia.com
For international advertising enquiries, please contact:
EDMOND CHEUK
International Sales Director
T: + 852 2859 4458 E: edmond.cheuk@edipressemedia.com
Edipresse Media Hong Kong Limited
6/F Guardian House, 32 Oi Kwan Road, Wanchai, Hong Kong
T: +852 2547 7117 F: +852 2858 2671
E: hkinfo@edipressemedia.com www.edipressemedia.com
27You can also read
